MAKE IT EASIER TO MANAGE YOUR SOCIAL MEDIA WITH THESE TIPS
Managing social media communication is not easy. Everyone who does it for work knows this. After each training, I hear the same sentence, “This should be going all day if you just want to.” Yes, it is true. Something takes time and if it wants to do it perfectly (is it so?), Then a whole working day consumes the content when it comes to security in pretty much awkwardness. However, there are tools to make everyday slipping easier.
1. SITUATIONAL ANALYSIS OF SOCIAL MEDIA
Social media situation analysis makes it easy for you to figure out where we are going, what’s the situation right now. This is just fine when the first half is right now and the other has just begun.
Suffice to research the matter as deeply as you need it. If there are other members in your team, think what matters are essential to go through. Do not over analyze, that is, only collect the most important figures and information.
List all of your social profile
Update all profiles and cover art to topical, including profile descriptions, if needed
Record key figures such as audience growth, coverage, commitment, and the amount of traffic that has been generated from these channels. The biggest dummies have good tools for this, so you do not necessarily need external analysis tools.
Evaluate the impact of your presence by checking your performance indicator (we use the word performance indicator). This could write a separate blog post, but these could be measurable: brand awareness, effectiveness, leads, and sales. This gives you a bit of perspective on what you should invest now and in the future. These can be found by combining the information you receive from different analytics tools.
2. EXPLORE WHAT CONTENT HAS BEEN MOST SUCCESSFUL
You can see through Facebook’s analytics tool exactly which posts have been seen far and which are not. You can also see some of the most successful Twitter tweets and Instagram analytics tools in Iconosquare, your most successful photos, Pinterest’s corporate accounts, etc. And when you see which posts are the most responsive and the most spread of the posts, we, of course, recommend doing just that kind of content.
There are analytics tools to keep track of the most successful content in one place. My Favorite tools include: SocialMotus, FanPageKarma, AgoraPulse – these are suitable for professional use and are paid. In most cases, however, companies have enough native tools provided by each channel.
If you use link services like bit.ly, you can also easily see how well your links have spread. Sometimes this helps to see clearly what your followers are interested in.
As long as your content creation is remarkable, you can, by virtue of your web traffic tools, for example, Google Analytics, to see what is the most important channel for you.
3. DEVELOP A SUITABLE CONTENT CREATOR FOR YOU
All the same, trouble is the same problem constantly: where to find enough good and relevant content for the content creation? Perhaps you do not need to develop all the content yourself but to proofread others the best ones. The term curation of content is used to transfer and select the best content of yours.
Where is the best content? Please do not hesitate to collect links from the pages where the content is best, and be sure to visit them continuously. Use Google to track Twitter and try at least to look for content on Feedly, Swayy, and Klout. Of course, this is not the case for all areas.
Design your content all the time and collect content in the store. Even so, there are some services. One of the nicest things is Pearltrees. If you want to deposit all the FB and Twitter links you have, then it will succeed in Pearltree!
4. MAKE YOUR VISUALS (AND EASILY DIVIDE)
What kind of content is best on the web? Useful, informative, entertaining, VISUAL. Why so? The brain processes the visual content 60,000 times faster than the text content ( Source ). Similarly, 60% of the population is visual learners ( source ), so visual, images, infographics are understood on average very fast.
Use visual apps like Vine, Instagram, Snapchat, YouTube. Use the image manipulation tools we blogged in the past.
5. MAKE SURE YOU HAVE TIME TO CHAT WITH YOUR COMMUNITY!
This important guide is far too understated. Most of the companies still hold few as a one-sided distribution of content, when it is, in reality, called a SOCIAL place. There would be a target audience ready for communication, but then ignoring completely questions or, in any case, ignoring their own followers.
When you see a great deal of trouble in alerting, it would definitely be a few minutes a day to consider the audience as well. Without the followers of your effort will be gone in vain.
Everyone on the phone has some applications in their phones to make genuine conversation easy. Every time fans and followers mention your account, we can react immediately. For example, when using the Pages app for Facebook, the messages to the FB business page will not be lost to your Facebook bulletin. Twitter also announces sound when we or our client is mentioned, etc. And we answer whether it’s big or small or just empty-handed. This is the interaction of what is important.
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