5 SEO Mistakes You Might Be Committing

SEO Mistakes

There is no denying that generating traffic from search engines is like burning the candle at both hands. It is way too easier to buy traffic.

But, let’s face it – organic traffic converts better and thus secures its position as the primary goal for online marketers.

Add to that, even if we get an option to choose just one form of digital marketing, it’d always be search engine marketing. Look around and most of the successful businesses have chosen social media and content as their biggest contributors to success.

Jeff Bullas, one of the most popular entrepreneurs, a marketing blogger, speaker, digital marketing strategist and consultant from Australia, gets asked by big brands all over the world and search engine marketing remains his favourite among all the forms of digital marketing too. No wonder!

Search engine marketing and search engine optimization can be considered as the lifeblood of digital marketing. And, probably, that’s why everybody is asking how to improve SEO ranking of their website.

One thing, however, that most of the people forget to ask is about their SEO mistakes.

Let us show you what we mean…

According to latest ranking factors and constant behaviors, there are certain basic SEO mistakes that are repeated. Read on to know.

1. Assuming Great Content Will Rank without SEO

Undoubtedly, content marketing is great. At the same time, you cannot expect great content to rank all by itself. While it works better alongside SEO, one should avoid thinking that exceptional content can be an alternative for SEO.

We are not denying that there are examples where outstanding content ranks without strategic optimization, but that case turns out more as an exception than the rule. Not only SEO remains crucial to getting your website rank, but it also improves the user experience.

2. Not Getting Rid of Duplicate Content Thinking it isn’t Necessary

Duplicate content refers to the similar content being published on multiple URLs on the web, and search engines like Google seem to have trouble with it.

Not only Google gets confused about which URL to help rank better in the search engine results, but it may also curb the search engine to show the web page in the search results.

3. Taking Link Building for Granted thinking Great Content Would Do

There is no way that even greatest of the content gets links without formal and effective link-building strategies. Putting additional efforts to get links will help your content not sit stagnant on your site, which is not likely to be the case otherwise.

4. Forgetting that Site Architecture Matters

The right site architecture helps your SEO efforts flourish. On the contrary, wrong site structure can paralyze your website. Wrong site structure happens mostly because the web developers are not aware of SEO.

Nevertheless, it is recommended to create a structure that is easy and spontaneous to navigate for users. Add to that, not burying the high authority web pages can prevent you from a striking loss of ranking. What can help you get more users then?

Well, flat site structures are the best way to get more visitors to your site through search engines.

5. Thinking of SEO to be Easy and Fast

SEO isn’t even cheap, let alone easy or fast. Jeff Bullas has often mentioned that trying to measure your SEO success solely on ranking isn’t advisable.

“Then, what should we look for?” we hear you asking.

Apart from ranking, one should also consider traffic, longer time visits, more enquiries or leads and lower bounce rates too.

Wrapping Up

You need to look if your website deserves a successful SEO campaign. The user interface has to be par excellence. Realizing that SEO is not a substitute for your website not being user-friendly is the first step towards success.

You can choose a digital marketing agency to check if your design isn’t out-of-date if your prices are not reasonable and if your content falls flat according to your users’ taste. Get these issues fixed, and then SEO techniques will help you achieve your goals.

9 Steps to a Successful Website Relaunch

website Relaunch

Rebuilding and relaunching the website need a proper plan. One wrong step could ruin your years of SEO work. Three requirements to execute a successful relaunch are Responsive web design, no losses of search engine traffic and a keeping current version of CMS. In this post, I’ll summarize the most important steps and most common mistakes to prevent the successful website relaunch.

1. Mark the Current Metrics

First of all, it is necessary to keep current metrics such as traffic, conversion rate, visit time and bounce rates so that we can compare it with the metrics after relaunch and measure the success of the whole transformation. These metrics should be monitored at least for a period of 2-3 months to have meaningful figures. Free tools such as Google Analytics, Google Search Console (formerly Webmaster Tools) give an indication of the current status.

2. Defining Goals and Requirements.

It is also important to consider technical feasibility when defining the requirements and objectives of the new website. It is therefore advisable to put the project manager, at least one developer, as well as the customers themselves together at the beginning of the project. Together, one creates realistic requirements, which make sense both from a technical, as well as from a content and graphical point of view in order to achieve an optimal result.

3. Use the Appropriate CMS

Every software and content management system have its advantages and disadvantages. However, the right choice is crucial for long-term success. Staying with an existing system also means that the editors are already well-trained in the content management. However, it may well be that over the course of time it has become clear that the existing software has not met all expectations. Word press is considered the best CMS for websites, however, there are some cases when Word Press does not meet the requirement of the website to archive the desired results.

4. Create Mockups and Wireframes

Now that there is a concept for the new website, it is important to make clear how the structure of the main page and internal pages. To do this, you can use tools for mockups and wireframes in order to keep the “design effort” as low as possible and to provide the customer with an accurate idea of the later page division and usability. Mockups & wireframes are colorless layouts of the individual page elements and far from as complex as creating a complete design in Photoshop or other image processing programs. Mockups save resources and those saved resourced could be used to do the best website design and relaunch.

5. Setting up a Test Environment & Development

A stable development environment is an important quality for a successful relaunch. It is particularly important to ensure that PHP, MySQL, database conventions and character sets are the same so that the latter move will not lead to complications due to outdated software or different language settings.

6. The right SEO Strategy

In a relaunch, SEO can go a lot. The most frequent source of errors is non-existent or unsuitable 301 redirects, the so-called “permanent redirects”. The following scenario: Google has index the URL www.yourdomain.com in the index, but due to the relaunch it’s now www.yourdomain.com/en. If you do not pass this URL further, there is a 404 error and the page flies to short or long on the search engine index. Thus all positions and keywords are lost and you start again at zero with the SEO ranking.

This SEO checklist helps you with the website relaunch:

Does the URL structure change? If so, I can intercept them individually or generically by regular expressions
What happens to pages that may not exist anymore? Where do these content now go?
Are the meta descriptions and title tags in the new page set to optimize?
Is a Sitemap already installed?
Extremely important in e-Commerce: Do the images have meaningful file names so that they also have the chance to rank in Google Image Search?

A processing of this checklist can be very complex, but worthwhile in any case. In the case of doubt in the implementation, you should be careful, because any changes could do more harm than good.

7. Making it Live

The test environment is running smoothly, the customer has taken the project and is satisfied with the implementation. Now it is time to make all the changes on live website and ensure a minimum downtime of the website

8. Test, test, test

Now it’s time to test the new website thoroughly. This includes the correct linking of the menus, access to the individual pages, assessment of the different content elements and – most importantly – the test of contact/query forms. Not testing the contact form could result in a huge number of sales.

9. 404 and other Crawl Errors

Once a stable functionality of the web server and the software used is ensured, crawling and 404 errors should be observed and eliminated as quickly as possible. Various tools such as “ScreamingFrog SEO Spider” or “Google Search Console” comes in handy to locate them. Taking too much time to correct the broken link could deindex the link completely from Google, which should be avoided in any case.

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8 Proven Ways to Boost Ranking in Local Results

Boost-Local-SEO

Boost-Local-SEO

If you want to see your website on as a local company in the local search on Google, you should optimize your website for local search results.

The local search engine optimization is based on classical organic SEO. It is the foundation for good local rankings. In the following, only specific local measures are dealt with.

Optimize Listing Google My Business

Google My Business is a kind of free local Listing, an industry Listing that also includes Google Maps and Google+.

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10 Killer Tips to Choose the Best SEO Agency for Your Business

Choose best Seo Agency

Choose best Seo Agency

Choosing a good SEO agency is a decision that requires analyzing a number of aspects that are often disguised and do not reflect the true reality. Many companies that engage in this business, work on outdated SEO techniques that no longer work, in fact, do more harm than good and can lead to penalties.

If you want to make sure you take the right decision, then we share 10  tips to choose the Best SEO agency to rank a website.

1.Understanding Your Business, it’s products and Services.

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