5 Essentials Elements of Content Marketing

After presenting the various possibilities of content marketing before, we would now like to offer five essentials elements of content marketing.

     1. Content Freshness

Fresh and up to date content, not just for the interest of your readers and customers, but also for search engines,    especially for the market leader Google. Because Google loves fresh content.

     2. The Right Keywords

It is essential to find the right keywords. You will only be found through keywords, so a previous analysis is indispensable.

Because only through such keywords your content can be found in the almost infinite vastness of the Internet. So, when writing your content for marketing, make sure you choose the correct keywords.

     3. Target Audience

The best content will not help you if you do not keep your target group in mind and align your content with the needs of your customers or readers. This means optimizing your messages, Facebook posts, press releases or blog entries only according to the guidelines of the search engine optimization, you most likely write to your target group. Because content that is just stuffed with keywords is not pleasant to read. Different studies have shown that a keyword density of three to five percent is the right measure to keep reading pleasure.

     4. Spelling & Language

No one likes to read a press release or a website that is teeming with spelling mistakes. But not only the reader will avoid such a content, but he/she will most likely to exit the website and find another site in the search engines too. Finally, misspelled keywords are not found by search engines. It is therefore recommended to follow the basic rules of the respective language. In addition, it goes without saying that content with clearly defined formulations, which at the same time convey a value to the reader, are read more frequently.

     5. Inter-Linking

Do not forget the further spread of anchor texts in articles or blogs on many different websites leads to a better networking of your own website. So you profit from your anchor texts several times because the links in your anchor texts ensure that users find the way to your company website via the published texts, while the generated backlinks.

10 Proven Tips to Optimize Conversion Rates

Optimize Your Conversion Rates

The bigger the budget for advertising is, the larger the revenue should be.

Many shop operators, however, make the mistake of relying on it alone.

The pure switching of elaborate online campaigns brings new users to your site, the conversion to buyers or consumers, however, too often.

I  have listed 10 typical problems here, which often turn out to be real “conversion killers”.

1. The Landing Page

The rule should be applied sticky! Landing page and the advertising medium must be the same, otherwise,

there is the risk of the direct loss of the prospective buyer.

The reason: Irrelevant customer pages result in high exit rates!

2. The Theme of the Website

When a page is loaded, its content and benefits should be directly visible. An unclear theme of the website leads to an increased bounce rate and hence can reduce the conversion rate. Increase the conversion rate of website by improving the website theme.

3. The Search

Does your site have an adequate, fault-tolerant search function?

If this is not the case, many customers will be lost because the product or item you are looking for can not be found within a reasonable time.

4. The Filter Options

This point is followed directly by the previous tip. Only with sufficient, as far as possible sophisticated filter possibilities can the majority of the customers be convinced!

If this is not achieved, the conversion rate fails at the proverbial “agony of choice”.

Users rarely have the time and leisure to look at everything.

5. The Presentation & User Guidance

A shop page can still be so lovingly designed, but if the design is not based on the preferences and needs of the users, it is useless.

Website must be designed in a proper fashion with good navigation preferences to allow a user to browse with ease. This affects the conversion rate of the website to very much extent as the poorly designed website may result in loss of user’s interest.

6. The Call for Action

The call for action, the so-called call-to-action, is the key element of every campaign.

If these elements are not placed in the direct view of the user, the users will not take action as planned.

7. Monitoring / Controlling

In the most traffic-rich segments, the greatest potential is slumbering to reduce the break-off rate and to achieve more traffic for the next step in the conversion funnel.

Oftentimes, aiming at all the set screws is aimed at, instead of concentrating on the areas with the greatest potential.

8. Customer confidence

Nothing is about the confidence in you! A lost trust cannot be made up by anything. Even with attractive prices or special campaigns, it becomes enormously difficult to move the customer to a purchase again.

That’s why: Full transparency at prices and shipping costs!

9. Information & Support

Even if the ordering process is relatively simple and short, mistakes or problems can occur during correct filling.

Therefore, you should provide your order forms with sufficient information and information so that your users do not feel left alone.

10. The performance

Last but not least …

A decisive criterion is the speed and efficiency of the website and your server. If the loading times are too long, many visitors exit and move to another website.

What is Pay Per Click Marketing?

The term pay-per-click abbreviated as PPC, originally came from the English language usage, however worldwide it has been widely accepted and means “pay per click”.

The Pay-per-Click payment method is a part of online marketing. In case of PPC campaigns, you will be charged per click on an advertisement such as a banner or a text ad.

The advertising company, therefore, does not pay for the advertisement (ad impression) of the switched advertising itself, but only when actually a click is done. To get most out of any PPC campaign you need have the fair knowledge of Google AdWords and Keyword Planner. If you are not familiar with these terms then get Pay Per Click Services from top professional PPC Agency. There are different types of pay-per-click advertising. They can be placed on search results in search engines such as Google and Yahoo (search engine marketing).

A flourishing PPC Marketing Strategy will take up to 3 to 9 months for bringing good results. The first three months of the campaign can be considered as the testing period. These three months are to increase the visibility of your service and raise data from your ad for analysis.

Well, your visibility of your website starts to increases from day one, and your data is gathered over time. Intensive optimization and careful monitoring shall be your model on what is working and what is not. It can be a restless task to do when money keeps on running away from your pocket on every click and in return of very low ROI [return on investment] for your service.

Pay per click campaign requires deep understanding from selecting and researching the right keyword for your product/service, to arranging the selected keywords into organized campaigns and ad groups, to setting up a comprehensive Pay per Click landing pages that are optimized for retrieving leads and conversion.

How does pay-per-click marketing work?

• In Search Engine Marketing

• In Affiliate Marketing

In search engine marketing, the pay-per-click payroll model works as follows:

The search engine provides advertising spaces, which are also marked as advertisements. These advertising spaces can be booked by advertising companies. Since, however, only limited advertising space is available, the principle of the highest bidder applies here. The more an advertiser wants to pay for one click, the more advantageous the advertising medium is placed in the search results display. The user now enters something into the search input field and gets a result display presented to match his searched keyword. This includes both organic search results and paid ads (for example, Google AdWords). The user is thus displayed with target-group-specific ads, so-called ad impressions. Pay-per-click is only payable on a successful click. This is how you reach a user exactly when he is interested in the offer. Whether or not the customer buys at the end is, however, irrelevant to CPC. It alone counts that he has reached the advertiser’s website via the ad.

The pay-per-click model in affiliate marketing works similarly

So-called publishers or affiliates offer their advertising space on a portal, blog or another website. The advertisers or merchants can book these advertising spaces in the form of banners or text links. Users access the publisher’s page when surfing and the advertisements are displayed. For a relevant advertising ad, it can now come to a click on the part of the users. At a final click, the merchant then pays a commission, for example, via pay-per-click to the affiliate.

Other success-based billing models are, for example:

  • Cost-per-click: is often used as a synonym for pay-per-click
  • Cost per order: cost per order
  • Cost-per-sale: cost per sale
  • Cost-per-lead: cost per contact
  • Cost-per-action: Cost per action
  • TKP (Thousand Contact Price) / Cost-per-Mille: Cost per 1000 Ad Impressions

Good Reasons for Pay-Per-Click Marketing

Organic methods of getting traffic on your website some time not work that much effective as we always want to. We can’t target every desired audience only in one way, so at that point in time, PPC always saves the day for us. With the help of this, we can derive the right traffic toward your business by using the Pay-Per-Click campaign.

PPC Increase Traffic on your Website

It’s good to have a good website but it has to be good visibility, which we can do by giving your paid advertisement on the first page of search engine results increase your chances of being seen.

PPC Increase Sale or Conversion Ratio

It only focuses on targeting people to make sure that deal convert surely.

Easy to make and Process

When it comes to time and process of PPC, it’s very easy either you do it by yourself or hire a professional; ads can be produced and run in no time.

PPC can be used in Remarketing your Brand

Sometimes shopper searches a lot of other things before making contact, so with the help of remarketing tools, it can show visitor relevant ads related to past search on different web pages.

Only Pay when Clicked

In PPC you only have to pay when someone clicks on your ad. It is the best way to control your budget means you can spend more or less according to your needs.

No Dependencies of Google Algorithm and SEO

For organic traffic, you constantly focus on SEO and Google algorithm but it is not in case of PPC. In PPC you just run your campaign and watch real-time effects.

Boosts Online Traffic

Pay per click marketing companies gives you an opportunity to advertise your product and boosts online traffic like never before.

Get Potential Customers

Pay per click marketing companies help you advertise your products to the potential customers and it increases the possibility of online sales.

Affordable

Pay per click marketing is truly effective and it is affordable at the same time. Website owners have to pay certain fees but the investment will worth it.

Easy

In case you are wondering pay per click marketing will be tough for you then you are absolutely wrong. The steps are very easy and it will take just a few days to get a detailed idea about it.

Well, the bottom line is that you pay only when a user has truly perceived your advertising and has clicked on it consciously.

Through PPC, you can reach a target group that is more likely to buy your product or service. Moreover, it’s something that significantly increases the range of your products.

You have full cost control because you determine the click price as far as possible.

Are you interested in testing the benefits of pay-per-click marketing for your company? We will be happy to advise you on all possibilities in the Best PPC services. Just contact us via our contact form and we will call you back shortly!

You are interested in topics such as pay-per-click and would you like to be informed about the latest news in online marketing and e-commerce? Then subscribe now to our monthly newsletter!

Why Only the First Anchor Text Counts?

Anchor Text

The placement of links is a very crucial part of the SEO strategy – both for internal linking as well as external link building. Search engine evaluates websites and its link in search engine marketing and places them further in the results in relation to certain keywords in the results. The more relevant and stronger the website is the higher the impact on the ranking. In this context, of course, the optimization of the anchor text also plays a role. Even though SEO professionals do not always agree on how Google’s anchor indexes are evaluated.

Each hyperlink pointing to a particular web page is provided with an anchor text. For example, if you refer to

https://www.seodiscovery.com, the anchor text could be “SEO Discovery”. The result of this link and anchor: SEO Discovery. Google is doing the following:

1. The anchor text is read out.

2. The website is read.

3. The relevance of the website SEO Discovery regarding the keywords SEO Discovery is assessed as high, as the anchor text fits perfectly.

This is, of course, a very simplified example, but the basic operation is clear. Now the following question arises: How are multiple links with different anchor texts evaluated on the same website?

Which anchor text counts for several links?

With the link construction, one could, of course, try to get several backlinks to the topic of appropriate backlinks from a page in order to improve their own ranking. An example:

Website A links website B three times.

1. Anchor text 1 = SEO Company India
2. Anchor text 2 = SEO Agency India
3. Anchor text 3 = SEO Services India

It is always linked to the same URL.

Now, website owner B might assume that the ranking improves for all three keywords. But this is not right, because: Google only evaluates the first anchor text , in this case, SEO Company India. SEO Agency India and SEO Services India are not considered.

Google uses anchor tags to take into account all anchor texts

A jump mark is a marker within a web page that identifies a new topic section. For the example mentioned above, this could be the jump mark “SEO Company India”. The link, which is linked to the anchor text, is now still on page B, but with the leap top.

The link “SEO Company India” is thus no longer disregarded and gives the anchor text covers further. That how this works is easy to test, and on the other hand, it is simply logical, because: Google evaluates links by relevance. And since there is a section or even a jump mark here, a link with appropriate anchor text is relevant to the search results for this keyword.

Is rel = “nofollow” also a solution?

If the first link that appears, but is not to be evaluated by Google, then, of course, the nofollow attribute could be applied, right? It is not that easy because the Google algorithm works according to a certain order:

1. First, all duplicate links are removed.

2. Then the nofollow attribute is applied.

This would mean that links 2 and 3 are “dimmed” and only Link 1 is considered. Since this link has now been awarded the nofollow attribute, this means: No single link is evaluated. The nofollow attribute is not a solution. Nofollow is like a black hole for link juice and therefore should NOT be used for PageRank sculpting.

Multiple linking is, therefore, a relatively complicated matter, but wonderful to solve Anchor links. Since this type of linking allows for a very high relevance to the topic, this is probably also the best solution when placing several links from one website to another.