Conversion Rate Optimization Best Practices

What is Conversion Rate Optimization (CRO)?

The conversion rate optimization (abbreviation: CRO) is an important part of online marketing and shows the effectiveness of a website. The conversion rate describes the percentage of website visitors who perform a specific interaction (the so-called conversion) on a website. With Conversion Rate Optimization, marketers can more easily understand success and scale for the future.

The conversion rate measures the percentage of the success of a website for a particular goal.

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Top 10 Best WordPress Plugins for SEO

WordPress is now a popular blog among many users. This is not least because this is very easy to use and also includes several useful extensions. This also includes the WordPress plugins, which you can use to expand the features of WordPress.

In the following list, interested parties will find the 10 most popular and best WordPress plugins.

1) W3 Total Cache

This is one of the most important plugins. This increases the performance of WordPress and thus ensures a pleasant user experience. By speeding up the server speed, the time for any downloads and the load time of all pages is reduced.

Another advantage of the W3 Total Cache plugin is that this extension is very easy to use and therefore suitable for newbies.

2) All-in-One SEO Pack

Who wants to increase not only performance but also the visibility of his blog, should go for the “all-in-one SEO-Pack”. With the help of that plugin, users can customize their website according to the algorithms of known search engines.

A big plus of that tool is that it automatically generates important META keywords. Besides, the plugin supports the features of Google Analytics, so you always have an overview of the performance of your blog.

3) Anti-spam Bee

The anti-spam bee protects bloggers against unwanted spam. This plugin prevents advertisements from being placed in the comments – this has a positive effect not only on the appearance but also on the quality of the website.

The Antispam Bee is available free of charge and very easy to use. Thus, this program is a good alternative to the pre-installed tool Akismet dar.

4) Jetpack by WordPress.com

Jetpack by WordPress.com equips your blog with the functions of a social network. This allows the user to make the well-known “Like” entry among the articles and to subscribe to the article if necessary. Jetpack also makes it easy to integrate videos from YouTube or Digg.

5) NextGEN-Gallery

The NextGEN-Gallery brings pictures to WordPress in nice shape and arranges them as a gallery. Of course, this can be personalized and is suitable for desktop PCs as well as for mobile devices.

6) Duplicator

The Duplicator allows you to copy a page and transfer it to another location. It should be noted, however, that this extension requires advanced technical understanding. For safety’s sake, you should save all data in advance.

7) Contact Form 7

Contact Form 7 gives you the ability to customize the appearance and number of contact fields in the comments. This plugin is very easy to use because only the insertion of the code is required to activate it.

8) Google XML Sitemaps

This plugin integrates an XML sitemap into your blog. With the help of these, search engines like Google, Bing or Yahoo can rank your website more easily, as this tool makes the structure of your page visible. Also, known websites are always informed when you publish a new post.

9) WooCommerce

WooCommerce helps you to turn your website into an online store. This plugin is extremely flexible and can be customized to your liking at a professional level.

10) TinyMCE Advanced

Those plugins represent the editor without the restrictions of WordPress. Thus, also empty lines and distances, which were previously removed automatically, are displayed. This will give you more latitude in designing your blog.

With these WordPress plugins, you can customize the blog according to your needs and thus make the handling of the program easier. However, we can do all SEO optimization for you with these plugins if you want to focus on your primary business.

What Does an SEO Plugin Do?

WordPress SEO Plugin are used on websites that allow webmasters to easily optimize certain elements of a website’s code as well as structure to make it more crawlable by the search engine spiders.

There are other things that an WordPress SEO Plugin can do.

An SEO Plugin allows to optimize metadata:

The page title and meta description appear in the code of your page and search engine results. They are an essential part of your website as they tell the search engines what the whole page is about. However, if your website automatically generates these meta elements on their own for you, likely, they are not well optimized for search engines.

SEO plugin allows adding metadata to each of your site’s pages:

Well, the fact is that it doesn’t write it for you. Just having the WordPress SEO Plugin alone won’t help in improving your website’s search engine rankings. You need to frame a title tag as well as meta description that’s optimized particularly for the keywords your customers are using to search for your products and services. And this is where the hard part starts, you need to write unique meta titles and description for each page. But trust us, it’s worth it. If it’s too much work for you, you can hire content writing services to help do that.

An SEO Plugin helps with Social Media Sharing:

SEO plugins not only help rank your website on SERPs but also help with your company’s social media sharing by taking advantage of the Open Graph. It acts as a translator for your search engine optimized content.

It provides social media sites the type of content that is optimized for real-life people to read as well as click on while they’re surfing through their favorite social media sites. While the SEO plugin helps non-coders to easily optimize this information, it’s not going to research or write it for you.

Other SEO Plugin functions:

There is a huge list of areas on your site code and structure that an SEO plugin will allow you to optimize, such as:

Your XML sitemap

robots.txt and .htaccess

Canonical elements

Etc.

Having an optimized site code and structure, it is quite important for getting search engine spiders to crawl your site and get your pages indexed in search engine result pages and it’s just a part of the whole equation. To rank, your business website needs:

Website content. The content should be unique, easy to understand and educate your prospects.

Optimized site code and structure which can be achieved with an SEO plugin if you know what you’re doing

Establish and promote your company website as the authority for what you do in your niche market.

Conclusion

It takes more than an SEO plugin to get your business website to rank higher.

So, what now? If you really want to grow your business, you need to stop looking for shortcuts like SEO plugins and SEO software. SEO can help your business generate more traffic, leads, and sales from the web as it is proved that retailers see significant growth in their organic traffic with SEO services. It’s time to invest and we can help you in it as we offer affordable and robust SEO services.

Mistakes to Avoid for SEO Plugins

WordPress SEO Plugins are great to use as they can certainly improve the Search Engine Result Page (SERPs) of your WordPress site and there are many to choose from. However, when using these plugins, there are a few mistakes that you need to avoid.

WordPress SEO Plugins help solve all your SEO Problems

If you are not getting the results you were hoping to get, then you might be thinking that installing a few WordPress SEO Plugins will solve your problem. Depending on how good your On-page SEO is, this may help but it won’t solve any underlying problems.

If the keywords you are targeting are highly competitive, then nothing will be able to help you out. The best solution is to undertake more keyword research and find something that is less competitive.

Another reason could also be that you’re simply not having enough backlinks. You can even use a tool like Traffic Travis for viewing the competition for your keywords. If you are matching your competitors for backlinks, check your external links to ensure that you have not linked to a dubious site. If all of this doesn’t help, then WordPress SEO Plugins should be able to help improve your on-page SEO which will leverage the effect of the backlinks.

Not Understanding WordPress SEO Plugins

Whilst it is acceptable to install a general Plugin like “All In One SEO Pack” and leave the default settings, then it will still be beneficial to understand what it does so that the settings can be adjusted as highly necessary.

With other WordPress SEO Plugins that do things automatically, it’s highly important to understand what they do otherwise the results can be unexpected and might clash with things you have done manually.

Installing too many WordPress SEO Plugins

Many WordPress SEO Plugins do similar things and therefore should not be installed together. If this does happen the results will be unpredictable. When installing a new plugin, you should be sure that you know what it does and what the benefit will be and that it does not duplicate part of the functionality of an existing plugin.

Concentrating on the detail and missing the obvious

It is easy to install Plugins that each makes your site a little bit more search engine friendly and forget that having properly optimized content is far more important. You must have unique content built around a keyword so that the search engines understand that it is highly relevant to that keyword. One of the options to help with this is SEOPressor.

How to use WordPress SEO Plugin

Which WordPress SEO plugins you’re actually going to need completely depends on how deeply you’re willing to get into SEO and how much you are prepared to let happen automatically.

Assuming that you want a good search engine ranking but don’t want to become an SEO expert, we would highly suggest the following tips:

Install multifunction WordPress SEO Plugin – “All In One SEO Pack”. It can be installed leaving the settings as they are and all you have to do is to enter the meta-information for the home page. This plugin will help address issues such as duplicate content that WordPress itself creates.

You can install a Sitemap plugin so that the search engines can easily find your pages and posts. “Google XML Sitemaps” can be considered as a good example.

You can also install a caching plugin, with this plugin the database calls are not necessary each time a page is served. This will also help avoid low loading speed issue as the site grows. “Quick Cache” is an easy to use option.

“SEO Smart Links” is an automatic linking plugin that you can install. This automatically adds links to your content. It does need setting up and it saves a lot of time too.

Another favorite WordPress SEO Plugin to use is “SEOPressor”. Having good and unique content that is highly relevant to the targeted keyword is vital for a successful SEO campaign. This plugin checks that. It checks each page and post and then offers the SEO score and tells you about improving it.

Frequently Asked Questions about SEO Plugins:

There is a huge list of WordPress SEO plugins available to help with various aspects of Search Engine Optimization (SEO). You might be wondering if they are really necessary but they are quite essential if you are serious about getting your pages and posts to rank well on the search engines.

Is WordPress Search Engine Optimized “out of the box”?

A standard WordPress installation is fine for SEO purposes but it can be much improved. Some things like adjusting the Permalink settings can proceed in standard WordPress and some Themes are designed to provide additional facilities for SEO purposes.

7 Advantage of Social Media Marketing You Should Know

7-Advantage-of-Social-Media-Marketing-You-Should-Know

Social media marketing is still underestimated by many companies today. Anyone who thinks that social media marketing is waste of time has probably not realized that marketing has changed over the years. In the past, people were still actively approaching customers and promoting these brands. Today, in the days of inbound marketing, it’s about ensuring great online visibility of your company so the customer can easily approach your company. Customers have gained significant influence through the Internet, which is because social networks make it much easier to approach companies. This can be beneficial for companies but you should know how to use this fact. Companies poor online management, for example, not responding to negative criticism, can cause very unfavorable reputation damage.

Nowadays, videos can get hundreds of thousands of views in a few hours, and a single Facebook post can be shared thousands of times, reaching millions of people. Companies that are able to use this viral effect can thus generate a very high coverage with relatively low costs.

However, an example of
Among the advantage of Social media marketing does not just mean reach. Let’s take a look at the whole thing on the basis of Facebook. Suppose you run a small restaurant in City X. Your business is well located, but there are many other restaurants around, so the competition is very high. Now you have the following options: You advertise offline, which can be very expensive, you wait first and hope that your company will slowly establish itself in the next few years, or you start to realize that your right social media marketing strategy has the opportunity to acquire customers. It’s not even about having to come up with complex marketing strategies, you just have to expand your online presence.

Social media marketing has a lot to do with referral marketing. If you’re not sure where to go for a drink in City X, then chances are you will google it. If your online reputation is so good and your social profiles provide so much essential and helpful information, then customers will visit your restaurant. You have many customers which were very satisfied and your restaurant was therefore rated well. That convinces!

It’s about ratings, transparency and quality! It’s about customer loyalty, added value and reputation. So, if you own a restaurant, a website, or another company, you can use the social networks in different ways:

  1. Gain Customer Loyalty
  2. Promoting Offers
  3. Updating  Customers
  4. Online Reputation Monitoring
  5. Reaching Laser Target Audience
  6. Interactions with the target audience
  7. Advertising with low wastage

Gain Customer Loyalty

For example, customers who have liked your Facebook fan page are interested in your company’s information. In addition, others can see that they like this company. While it’s possible that not all of your Fanpage posts really reach all fans, but you’re just reaching your target audience. You can offer them something that other companies which are not active on social networks can not offer. For example, if you upload a picture of the latest pizza creation, then some fans might like it. Friends of your fan can also see that their friends like it. So you can see this picture and maybe you like it too. You might just have written a sentence like “You can order this scrumptious pizza directly on-site” + a pizza picture. This would be sufficient top reach some potential customers.

Promoting Offers

It’s about giving customers something they can not get elsewhere in this form. For this reason, offers to ensure that customers are curious, or are directly interested in the offer. You can offer on certain occasions, or even offers for a particular season. The possibilities are very diverse (depends mainly on the industry and the target group), but offers can be advertised very well via the social networks.

Updating Customers

let’s face it, online presence is vital for any type of business including restaurants. For instance, if a customer is looking for the opening hours of a restaurant, but the said restaurant has no social media profile, odds are they will lose that customer. In social networks, companies can inform their customers. Be it trivial things like opening hours, alterations, expansions of the current collection (“the new collection has just arrived”), all kinds of information can be passed on so that the customers and their fans stay informed.

Online Reputation Monitoring

As described above, a good reputation is very important nowadays. By making it easy for customers to compare with just a few clicks, it’s important that companies ensure that their online reputation is spotless wherever possible because that can be critical to whether a customer buys from it or from a competitor. Social Media lets you rate your business. By being very transparent online, you can show everyone that you value feedback and customer satisfaction. You can show that you take feedback and criticism seriously and you take care of your customers. The advantage is that others can see your commitment.

Reaching Laser Target Audience

As already described above, you can generate a very high reach through social media measures. Posts that appeal to your customers are shared and shared, which other users can see. The more users see it, the higher the reach. For this reason alone, you should use social media. Of course, social media needs time and a strategy, but you’re probably investing less money than if you were going to do it all offline. Above all, the disadvantage of off-line marketing measures is that they are unlikely to be so sustainable and the success can be measured worse than with online marketing measures.

Interactions with Your Target Audience

Have you ever wondered what your target audience really wanted? What they like and what they do not like? In the social networks, you can determine that! You can ask questions, conduct polls and see which posts are getting higher interaction rates and which ones less. This allows you to identify key topics that you can use later. Use social media to interact with your customers, so you have the opportunity to get to know them better.

Advertising with Low Wastage

Did you know that you can also advertise on social networks?
For example, on Facebook, you can place Facebook ads that can now be controlled very accurately, which means that your ads will only see the users who are interested in your services. Through targeted targeting, you can ensure that only potential customers see your ads so that you get best ROI from social media campaign.

Onpage Optimization: The 5 Most Important SEO Rule

The-5-Most-Important-SEO-Rule

What you should consider when optimizing your corporate website!

When talking about OnPage optimization, especially in the context of SEO, many website masters suspect a technical dominance to the detriment of their content. Since Google’s Panda Update 2011, however, the discrepancy between automatic indexing of site content by search engines and user-friendly design has long been resolved.
In our Custom Search Engine Optimization Package, we recommend an effective strategy for your successful online marketing. The following 5 SEO rules show how OnPage Optimization works for your website. Specifically, we show you how to satisfy search engines and visitors with your websites.

1. Useful Keywords

Keywords research is the central element of Internet search. The users formulate their wishes, the search engines can react properly with the appropriate indexing. It is not the excessive concentration of keywords in texts that is decisive, but the interplay of several factors. In the meantime, keyword density should be 1%. The free online tool is available at www.live-keyword-analysis.com. If the keywords within the HTML site code appear in the form of H1 headlines and in the first 3 sentences of a paragraph, the crawler will give it the priority. Of course, it is essential to use these keywords in Meta Title and Meta Description. The best result is achieved by a keyword when the domain use keyword in the domain. This part of the OnPage optimization has no influence on the reading flow but boost CTR.

2) Blend LSI into Content

Google not only looks for the keywords but for all terms that reflect the topic. A good sense for semantics plays a central role in the content SEO optimization of a website. All search engines use this latent semantic indexing (LSI). Related words, synonyms and word relationships are thus included in the selection of a search query. If your content includes related terms in the content then it will rank higher in SERP.

3) Clear Website Structure

The better the information is structured in a website, the easier it is to crawl and index the contents of the website. This applies to the human mind as well as to machine logic. Instead of paginating essays, the information on a website should be prepared in such a way that they constantly lead: crisp headlines, short paragraphs, meaningful images. Side issues can be treated with subpages. This internal linking is not just for the user ideal but also signals to the search engine how important a page is. The representation of the structure of a website helps the web crawler as well the visitor with the entrance to the Website. This not only applies to content, but also to images, videos, resources. Take it further with rich snippets for ratings, events, people, music videos, recipes or special products. If these formats contain elementary references to your own website, not only the users will find it useful but web crawlers will also pleased.

4) Show Expertise in your Industry

Preference will be given to content which, although comprehensive, are as short and concise as possible, and at the same time deep enough to address a topic. Since it is already content reasons, it is not possible to neglect user questions with a few generalities. The search engines see this in a similar way. The content of fewer than 400 words is not considered to be well researched. There are industry leader websites who owe their outstanding ranking not only to their general reputation but also to an average text length of 2,000 words. A small website does not have to go that far, but a minimum amount of information should be kept. Competence is also evident in the selection of the right image and video material.

The most important thing: Constant updating. Users want fresh information. Each update also contributes to the better ranking in the search engine.

5) Effectively Use Visual and Videos

We know search engine index photos based on file name, alt tags or a short description. It, therefore, makes sense to include the keywords in the naming of files and to use them for a brief description, for example, in the title of a video or product photo. So the users are also sure that they want to see exactly this video. Overloading the site with animations that increase load times is ineffective. The users usually exit the website if it does not load in few seconds.

Conclusion for effective OnPage optimization:

For OnPage optimization in the SEO area, any webmaster can contribute very easily. This is not only about the clever creation of information on your websites, but also about the right content management systems: Open Source CMS such as WordPress offer the best features for this. These web CMS are also designed to have a wealth of other OnPage SEO optimization options. This also creates a constructive partnership between the website owner and web agency. If you are shortlisted for your new corporate appearance, WordPress even has the ability to meet most requirements yourself.

Why Online Marketing with SEO Discovery?

For successful search engine optimization, you need much more than keywords and content. Digital marketing is time and resources consuming process.

Your websites need to a taking account the target group in terms of content and visually, and clearly and clearly reflect the corporate design of your company. The website must be clear and tidy and guide the user through the process without stress. Your content, products and services. Web content must be prepared in such a way that it can be found not only on the website easily but in the entire Internet too.

We at SEO Discovery, have a passion for online marketing. Together we bring you and your websites forward and grow your business with our expertise.

Do not hesitate, contact us today!

Call us at +1-209-348-9568 or Contact Us! 

Does Responsive Web Design Conflicts with SEO?

Responsive Website

In today’s article, let’s look at the question of whether responsive web design conflicts with SEO.

Below we will discuss some advantages and disadvantages. 

For a site created under Responsive Web Design, the recognition value is usually greater than on a specially created mobile website. Because the user finds in the former mobile content again and again, where he knows it from home. This recognition value is very valuable because users could leave the site annoyed again because they do not find their usual content right away. If a visitor clicks on a webpage through Google Search and then goes straight back, it may negatively impact your ranking.

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