How important is keyword research to SEO? Well, the answer is very important! It is the basis of the online marketing campaign.
Just because Google looks at so many facts than just keywords when ranking a page doesn’t mean that keyword research isn’t important.
It’s true that you can’t just rank high on Google by stuffing your website with keywords. But with the help of appropriate keywords, you can take your website high on the Google search results.
The main goal of keyword research knows the nature of the target audience and their search results for the target keywords search. The metrics that are considered in finding keyword research are given below:
1. Search volume
3. Traffic potential
4. Keyword Difficulty
5. Cost per Click
Keyword research isn’t the task that you do once during the ranking of your website but it is an ongoing process that will help you to reach new leads and generate new customer links for your site.
The ongoing process of keyword research is:
1. Firstly, setting up of spreadsheet for your keyword and find out the best keyword for both SEO and content development.
2. Next, choose out or opt-out for the best keyword to target.
It’s one of the most important and powerful strategies for any SEO campaign. So, ensure to hire skilled professionals that can help your website rank high and the one that can offer you with the best possible results.
Furthermore, if you’re hunting for a top SEO company in India, then ensure to do a lot of research and then make a smart decision.
Here in this guide, we will be discussing some of the Important keyword research tips for SEO:
1. Analyse the USP of the Blog
It’s important to know the unique point of your blog or content so as to target it. This will definitely help you in generating leads in the long run. Make sure to have a clear idea of how your content is going to help your readers and what benefits will they experience after going through it.
The foremost keyword research strategy is to discover every unique point of your niche so it will help you in targeting the audience and keep you “out of the box”.
“Out of the box” thinking help you to discover your audience in the manner as:
1. Get complete and potential knowledge of your customer- who they are and what they want
2. Explore and talk to your existing customer that help him you to know your client’s behaviour better.
3. Remain active in all the social activities and communities
Doing all these activities will help you to get more engagement from your clients.
2. Place the Keywords
It is also a very important keyword tip that you should place the keyword at the right position in the title, tags, description or in the headings. Your keyword must be placed at the meta titles, description, headings on your page and in the used content of your web page.
Optimize every page of your website, not just home page. Specifically, you should methodically plan to target 2 or 3 keywords for your website pages.
3. Target your Competitor’s Keyword
Firstly, you should first detect your competitor and this is possible by searching your seed or basic keyword into the search result to get the competitors list- the person who is at the top of the SERP is your competitor. Your tedious task of the keyword search is half done by the competitor that works for you. This is the case that only a single website can give you most of the keyword search ideas.
For trending keyword research, you should follow up with the searches for your competitor’s keywords. It is a mandatory tip for any SEO searcher to look up what your competitors are doing. Knowing your competitors’ behaviour or keywords they target can help you to give your small business to reach the next higher level.
So how is it that you start? Next, you’ll need to sign in to Google Ads and choose “Search for new keywords using an expression, page, or category.” Instead, instead of inserting possible keywords into your own URL, you’ll insert your toughest competitor’s URL. Google will then give you a list of the topics and keywords based on the blog of your competitor.
4. Making use of Search Suggestions.
Google itself works for the relevant keyword search for the better experience of the customers so it is a very good option to work with Google to find out relevant keyword for customer satisfaction. It is also a helpful tip to get used to Google suggest. Google Suggest help you with the relevant and similar keywords for your niche. It is a very simple process to pop out some of the suggested keywords for your business, you just need to type in the general keyword term such as “women’s shoes” and suggestion for the same can be provided to you in the search bar as “women’s shoes with red soles” etc.
It has various features and can be updated after 2 or 3 weeks by Google and this is relevant for you to get the most updated suggestion for your keyword. It also has the feature of making links between the phrases that means if you would look for the keywords by writing the phrases that are at the beginning or in the middle then it is also possible by putting underscore(_) to get the best suggestion related to your search.
You should update yourself with the “People also ask” section in the search engine result page. This segment will appear when you type a query into the search bar in the search engine results. This is also counted as the most important tip for finding keyword search.
Through creating content around these common questions, you will work towards new leads who can look for online answers.
Another method to search for the keywords using search suggestions that appear for the search box include:
Depending on the keyword, you will get different suggestions for your search. In most of the cases, we will go for the Google suggest but alternate search suggestions are alternative and good option to go with.
5. Offline Help to get updated for the Keyword Search
This is a difficult task to keep the fresh mind while working online and if you want different result for ranking then you must go with the option of offline where the competitor doesn’t look. Magazines are the different resource for the content, that will help you to generate more effective keywords for your business. Take a look at niche magazine to help you with writing the blog or article for the keyword related to your business.
6. Study Google Trends
Know more about what’s trending on Google. This way, you’ll get a clear idea of what Google expects and how your keywords can prove out to be beneficial for your website in the near future.
7. Use the Negative Keywords
One of the most basic logic behind using the negative keyword is that it will help you to rank higher on the search result page. Negative keywords are the words or phrases that you are not willing to include in your website. For example: If your site has paid membership option then you can smartly use the “free” as a negative keyword to get your website rank to the next higher level of the search engine result page.
For Google Keyword Planner, you can add negative keywords.
• First, you should choose “Targeting Keywords” and then choose the “Negative Keywords”
• Then click on “Add a Negative Keyword” and pick the marketing category or campaign.
• Enter the negative keyword in the edit panel and then you can make sure that your ads do not show up for search terms that include the words you described here.
8. Analyse the keywords you’re Targeting
Once you get to know your customers, you can proceed with keyword research and analysis. Also, ensure to hunt for keyword phrases that will be of high interest to the searchers. So, do some research and choose some of the specific keywords that can take your website high on the search engine results.
You can also choose the option of local keywords so that your site can rank higher on your search result page. The best way to target this is to develop target-based content for your local keyword.
9. Know your Customers
It is very important to know the behaviour of your searchers or clients to rank higher on the search engine. Customers are the whole and soul of your business and it leads to a higher position on a search result by knowing the search behaviour of your customers.
Before you create a list of your own keywords to target, ensure to know your customers and what they are looking for when searching online. This can definitely help you to know more about the business you’re dealing with, their related keywords and how to choose the ideal keywords to target your audience.
10. Know some really helpful Tools
It’s important for every SEO specialist to have a clear idea of some of the helpful keyword research tools. You just can’t spend hours sitting and just doing keyword research. You’ll definitely need help from tools that can assist you in choosing the right keywords.
Google Ad words Keyword Tool plays an important role in displaying the keyword search and suggestions to display the keyword ideas.
11. Make use of Database of Wikipedia
Wikipedia is the platform where you can get the most effective keyword search ideas, especially covering in all the languages and for all the latest trends and topics. Here in this metric, the article is information-based but not keyword-centric, thus it is easy and imaginative for prospective of textual approach.
Well, the bottom line is that you need to be up to date with all the latest guidelines and tactics for keyword research. The most common and basic logic for the keyword research tactics always take fresh look at your niche and planning. Keyword research has been an important part of both search engine optimization and content optimization from the very beginning.
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