The design industry is one of the largest industries of the times and it has set the trends in the market. In today times, responsive web design sets up the latest trend in the design industry.
Responsive Web Design
Today, mobile and laptops are the need of the time and every website should be designed in such a manner that it can be accessed easily from all the devices whether it is a computer, laptops, mobile, tablet, smartphones or any size of the screen. With responsive web designs, any sized device can access the web site with the same look and feel. Simply, the display of a single website on different varieties of devices.
According to Stanford University, responsive web design can be defined as a website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design.
Responsive web designs have specific back-end coding and technology that visually adjust the designs and layout of the website on the different screen devices. Though it uses the same HTML coding, only small changes to the site’s CSS changes the layout of the website and preview of the content on different devices.
A responsive website uses the same content on the different devices but the view, order, and size of the content can be rearranged to get display on the different screens. It first downloads the entire web page, and then resize the content and page according to screen or device. The process of optimizing the web page can only be done by the server to view the web page through the screen even of mobiles, laptops, tablets or smartphones.
Steps to create responsive web design- Basically, three steps you should follow to create a responsive web design
- Media queries related to CSS display style should be specified.
- The percentage of CSS style will be used rather than absolute data.
- The display of images will also be used in percentages rather than absolute values and data.
Need for responsive web design- It is necessary because sometimes websites are not designed for all devices and it will create problem to the user experience. It is a matter of the fact that Google gives priority to the responsive website and they are preferred on the search engine result page(SERP).
Since 2000, mobile traffic is rapidly increasing and the design industry is looking for the best way to increase mobile-friendly experience to every user and this can considerably increase responsive web design experience.
With the considerable increase in technology, the responsive website will lead to complexity to the website. There are plenty of benefits of responsive websites but it also owns some challenges.
Some of the major benefits or Pros of using responsive web pages are:
The responsive web pages provide user-friendly experience as it can adaptive to all the different devices such as laptops, mobiles, tablets, PC, iPhones as well as android devices. These web sites offer better mobile experiences rather than traditional experience with clearer and better look and appearances.
The Hiring of Web Developer:
It is not necessary to hire a different web developer/ designer for creating mobile-specific web sites. The hiring of a developer can handle different projects for designing responsive websites and allow mobile users to access the website with the same look and feel.
No Need to Zoom on Mobile Devices:
As the content and images are so adjusted on the mobile devices that there is no need for the user that they zoom to view the content on the different mobile devices. The mobile user experiences optimized website and they spend much time on the website and considerably decreases the bounce rate of the web site and this can be done only with the help of the responsive websites.
There are many SEO hacks to rank well in the Google SERP and responsive web design is one of them.
It gives benefits to the website merchants from the SEO point by using a single URL for all of the websites and provide a consistent experience across devices. The search engine doesn’t need to crawl the mobile and static websites. With the responsive designs, you only need to do link building for the same and one domain. In short, responsive websites help them to successfully drive mobile devices.
It allows you to collect all the social links through a single URL address and thus it makes easier for the user to interact with the websites and thus it increases user-friendly experience by positively contributing towards websites. These are SEO friendly web pages and Google will prefer these web pages as the Google bots need not crawl different websites but they can crawl single URL address for different devices.
Cost-Effective Web Sites:
With responsive websites, there is no need for mobile websites. Thus the development cost of separate mobile web sites gets reduced as there is no need to reprogram the website from scratch. Thus it turns to save the cost of developing mobile web sites with the advancement and development of responsive websites.
Stylish and Updated:
The responsive web sites are updated as well as modern fit with today’s trends and standards. The web sites for the desktop are quite difficult to manage for mobile devices. The responsive web sites work as a standard website and there is only a need to update the standards of the website, content updates need not be done for the mobile devices.
Only One Update Required:
By operating a separate mobile app it is important to update it separately if it receives an update from the main site. If you fail to do the dual update, then you end up with a separate mobile app from the main site. That saves you a lot of time and can avoid a variety of headaches from coding.
Navigation of Website:
With the advancement of technology, companies run email marketing campaign and with this users read their mails which assist them to navigate their website even at a later time which increases the enjoyable experience for the user.
The major goal of the marketer is to judge the analysis of the clients and provide them with the best experience to mobile users. It is very easy for the marketer to judge the analytics or analysis of the website that is the traffic and productivity of the website through responsive website designs.
The web site design allows to automatic resize of the text, images and other screen elements which make it a lot for the site to perform for the different devices. By viewing so many pros of the responsive designs of the website, we cannot neglect the disadvantages of these designs. A responsive website has some of the disadvantages or cons that need attention. Now we will discuss the Cons of the responsive web designs.
Seal Down of Some Components:
The major problem that is handled for the desktop and mobile users with responsive web designs is the navigation of some components on mobile devices. Responsive templates and designs sometimes cause some of the websites to scale down and may cause some pages of the web site to become inaccessible to mobile users. It may have been difficult to read but have no issue to read it all.
Poor User Experience:
There is a need to satisfy both the desktop as well as mobile users but their needs and choices are completely different for both the users and experience different user experiences, thus there is a need not to lose both of their users but try to satisfy both experiences. To display the full screen on the desktop devices with the full-screen image but displaying the only icon over the top of the content of the web site for the mobile users decreases the user experience.
It can take Longer to Load the Responsive Website:
The loading time for the responsive web sites is typically greater as there are lots of images and content on the mobile devices and there is a need to rescale the content of the mobile devices. But this rescaling of mobile content causes a noticeable lag of 2 to 5 seconds on mobile devices. The loading speed of the website depends on the CSS/HTML file of the web page and thus the responsive web sites take longer to load as well as the development time of the responsive web site takes longer to deploy and maintain.
Some user cannot Access Some of the Sites:
There is a need for internet access with responsive operating systems as well as fairly current browsers. If some users are using old versions of the operating system as well as internet explorer, then they won’t probably be able to access the responsive web site. that's a major problem for internet users.
Poor Data Adaptation to Mobile Devices:
Content stacking is difficult to consume content for mobile users as there is a major problem in transition desktop content to the mobile content. Choose to test the content before publishing the content to all the users.
The Problem Regarding Traffic for the Website:
The problem of the webserver to load properly going to increase day by day and responsive websites become completely inaccessible until the issue causing the outage is fixed.
Responsive web design can improve the user experience and loading speed of the web site but it cannot help with the bad content of the website. This may not be the case that traffic to some site is because not of a responsive website but there is the issue of bad content, therefore there is a need to do more with the content than the look of the website.
Designers of the responsive web sites require time to design the wireframe and design prototypes separately for the mobile and desktop layouts. Only after these two designs get improved, the web design strategy can be achieved.
Costlier in Some Context:
As responsive web designs require more complex coding, therefore it tends to costs more. All of the content of the web sites is downloaded whether it is used or not, that means it will download the full-size slideshow to the android devices which decrease the loading speed of the web page and increase the cost of the responsive sites.