Everything you need to know about Responsive Web Design

responsive website

The design industry is one of the largest industries of the times and it has set the trends in the market. In today times, responsive web design sets up the latest trend in the design industry.

Responsive Web Design

Today, mobile and laptops are the need of the time and every website should be designed in such a manner that it can be accessed easily from all the devices whether it is a computer, laptops, mobile, tablet, smartphones or any size of the screen. With responsive web designs, any sized device can access the web site with the same look and feel. Simply, the display of a single website on different varieties of devices. 

According to Stanford University, responsive web design can be defined as a website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design.

Responsive web designs have specific back-end coding and technology that visually adjust the designs and layout of the website on the different screen devices. Though it uses the same HTML coding, only small changes to the site’s CSS changes the layout of the website and preview of the content on different devices. 

A responsive website uses the same content on the different devices but the view, order, and size of the content can be rearranged to get display on the different screens. It first downloads the entire web page, and then resize the content and page according to screen or device. The process of optimizing the web page can only be done by the server to view the web page through the screen even of mobiles, laptops, tablets or smartphones.

Steps to create responsive web design- Basically, three steps you should follow to create a responsive web design

  • Media queries related to CSS display style should be specified.
  • The percentage of CSS style will be used rather than absolute data.
  • The display of images will also be used in percentages rather than absolute values and data. 

Need for responsive web design- It is necessary because sometimes websites are not designed for all devices and it will create problem to the user experience. It is a matter of the fact that Google gives priority to the responsive website and they are preferred on the search engine result page(SERP).

Since 2000, mobile traffic is rapidly increasing and the design industry is looking for the best way to increase mobile-friendly experience to every user and this can considerably increase responsive web design experience.

With the considerable increase in technology, the responsive website will lead to complexity to the website. There are plenty of benefits of responsive websites but it also owns some challenges. 

Some of the major benefits or Pros of using responsive web pages are:

User-Friendly Experience:

The responsive web pages provide user-friendly experience as it can adaptive to all the different devices such as laptops, mobiles, tablets, PC, iPhones as well as android devices. These web sites offer better mobile experiences rather than traditional experience with clearer and better look and appearances.

The Hiring of Web Developer:

It is not necessary to hire a different web developer/ designer for creating mobile-specific web sites. The hiring of a developer can handle different projects for designing responsive websites and allow mobile users to access the website with the same look and feel. 

No Need to Zoom on Mobile Devices:

As the content and images are so adjusted on the mobile devices that there is no need for the user that they zoom to view the content on the different mobile devices. The mobile user experiences optimized website and they spend much time on the website and considerably decreases the bounce rate of the web site and this can be done only with the help of the responsive websites.

SEO Friendly:

There are many SEO hacks to rank well in the Google SERP and responsive web design is one of them.

It gives benefits to the website merchants from the SEO point by using a single URL for all of the websites and provide a consistent experience across devices. The search engine doesn’t need to crawl the mobile and static websites. With the responsive designs, you only need to do link building for the same and one domain. In short, responsive websites help them to successfully drive mobile devices.

It allows you to collect all the social links through a single URL address and thus it makes easier for the user to interact with the websites and thus it increases user-friendly experience by positively contributing towards websites. These are SEO friendly web pages and Google will prefer these web pages as the Google bots need not crawl different websites but they can crawl single URL address for different devices.

Cost-Effective Web Sites: 

With responsive websites, there is no need for mobile websites. Thus the development cost of separate mobile web sites gets reduced as there is no need to reprogram the website from scratch. Thus it turns to save the cost of developing mobile web sites with the advancement and development of responsive websites.

Stylish and Updated:

The responsive web sites are updated as well as modern fit with today’s trends and standards. The web sites for the desktop are quite difficult to manage for mobile devices. The responsive web sites work as a standard website and there is only a need to update the standards of the website, content updates need not be done for the mobile devices.

Only One Update Required:

By operating a separate mobile app it is important to update it separately if it receives an update from the main site. If you fail to do the dual update, then you end up with a separate mobile app from the main site. That saves you a lot of time and can avoid a variety of headaches from coding. 

Navigation of Website:

With the advancement of technology, companies run email marketing campaign and with this users read their mails which assist them to navigate their website even at a later time which increases the enjoyable experience for the user.

Easier Analysis:

The major goal of the marketer is to judge the analysis of the clients and provide them with the best experience to mobile users. It is very easy for the marketer to judge the analytics or analysis of the website that is the traffic and productivity of the website through responsive website designs.

Automatic Work:

 The web site design allows to automatic resize of the text, images and other screen elements which make it a lot for the site to perform for the different devices. By viewing so many pros of the responsive designs of the website, we cannot neglect the disadvantages of these designs. A responsive website has some of the disadvantages or cons that need attention. Now we will discuss the Cons of the responsive web designs.

Seal Down of Some Components:

The major problem that is handled for the desktop and mobile users with responsive web designs is the navigation of some components on mobile devices. Responsive templates and designs sometimes cause some of the websites to scale down and may cause some pages of the web site to become inaccessible to mobile users. It may have been difficult to read but have no issue to read it all.

Poor User Experience:

There is a need to satisfy both the desktop as well as mobile users but their needs and choices are completely different for both the users and experience different user experiences, thus there is a need not to lose both of their users but try to satisfy both experiences. To display the full screen on the desktop devices with the full-screen image but displaying the only icon over the top of the content of the web site for the mobile users decreases the user experience.

It can take Longer to Load the Responsive Website:

The loading time for the responsive web sites is typically greater as there are lots of images and content on the mobile devices and there is a need to rescale the content of the mobile devices. But this rescaling of mobile content causes a noticeable lag of 2 to 5 seconds on mobile devices. The loading speed of the website depends on the CSS/HTML file of the web page and thus the responsive web sites take longer to load as well as the development time of the responsive web site takes longer to deploy and maintain.

Some user cannot Access Some of the Sites:

There is a need for internet access with responsive operating systems as well as fairly current browsers. If some users are using old versions of the operating system as well as internet explorer, then they won’t probably be able to access the responsive web site. that's a major problem for internet users.

Poor Data Adaptation to Mobile Devices:

Content stacking is difficult to consume content for mobile users as there is a major problem in transition desktop content to the mobile content. Choose to test the content before publishing the content to all the users.

The Problem Regarding Traffic for the Website:

The problem of the webserver to load properly going to increase day by day and responsive websites become completely inaccessible until the issue causing the outage is fixed.

Bad Content:

Responsive web design can improve the user experience and loading speed of the web site but it cannot help with the bad content of the website. This may not be the case that traffic to some site is because not of a responsive website but there is the issue of bad content, therefore there is a need to do more with the content than the look of the website.  

Layout Influences:

Designers of the responsive web sites require time to design the wireframe and design prototypes separately for the mobile and desktop layouts. Only after these two designs get improved, the web design strategy can be achieved.

Costlier in Some Context:

As responsive web designs require more complex coding, therefore it tends to costs more. All of the content of the web sites is downloaded whether it is used or not, that means it will download the full-size slideshow to the android devices which decrease the loading speed of the web page and increase the cost of the responsive sites.

Information about Flawless Sales Funnel Optimization Strategy

sales optimization

Do you have a perfect sales funnel optimisation strategy? Whereas sales and marketing are at loggerheads on whose accountability and obligation consumers might be nurtured, it is satisfying that the funnel appears to become blurred as marketing hands lead to sales. A business with a 10 per cent conversion ratio will not be able to seize the consumer base’s 90 per cent. It means that a large part of the potential customer base remains untapped, thereby losing a lot of incentives for earning revenue. To recover 90 per cent of contacts at a future date, optimizing the tactics of lead nurturing is necessary.

Sales Funnels are Growth Base

Sales funnels refer to a customer’s path, through which the company guides consumers while buying products. Sales funnels form the revenue base.

·   Nearly every selling funnel focuses on attracting clients and then closing them as close as possible.

·   By social networking sites or newsletters, consumers become aware of an organisation.

·   Most of the time, they end up overlooking the non-converting tourists.

·   You will be in a position to convert more of the potential leads at different levels of the funnel if you get a good optimization of the selling funnel.

·   The inverted funnel should be configured and the customers turned into your fans and the fans reflected in the brand.

Identification of Sales Funnels Locking Points

Your sale cycle will be interrupted, even if you’re a successful business owner. When you repair a specific area where the sales cycle sinks, they’ll move to another area. And then you need to learn how such blocking points can be found.

·   Examining those places of the process in depth where the production rates are smaller than the company would have liked.

·   When you have to increase your sales variety, the variables that would intend prevented you from achieving that objective.

Many Severe Instances of Points of Blockage

Ø The right product for the market

 You may not have found your best match yet if you have embarked on your new venture. To consider the fields where the customers have the most urgent need, you should have contact with the customers. You need to set aside some money and continue the efforts to pay for product development to produce a product that suits the demand of the consumer. To the better product, you need to focus all your energy on marketing.

Ø Beyond product fit

Your prospects may not come to your site in large numbers. They may not have enough information or motivation to visit your site. Many businesses plan their process of acquiring customers without paying attention to the customers ‘ concerns. They’re not taking the time out to consider customer requirements. Ideally, you should first analyze the customers buying cycle and then develop a method to suit that. Let’s take a look at some of the steps you can take to begin through the conversions–the funnel’s top, middle and bottom. The tunnel organization may be split into five groups.

Creation of an Optimisation Plan for Revenue Funnels

Lost opportunities may have occurred as potential clients switch to a competitor. Occasionally, the businesses have to conduct processes to get some of them back as customers.

Ø Optimization takes place within the first stage of the funnel when the marketers try to find out their means to find out customer information.

Ø At this point, the account is taken of the most important leads.

Ø Customer recommendations work out better than the leads needed. They close and last faster.

Ø The optimisation takes place within the second layer of the funnel by adopting certain strategies.

Ø They segment the content delivery, develop thought leadership, and use a multi-channel marketing approach.

Ø Leads are eligible inside the third layer of the funnel.

Keep in Touch with Funnel System

A lot of companies don’t have a funnel inverted. Leads are handled the moment they become clients as depreciating assets. We get enlightened that we ultimately cause these customers to lose out after reading taking into account average customer lifetime. In the practical world, the leads should be the source of an existing customer base. You have to keep in touch with the funnel system on an ongoing basis, and as it starts running you have to constantly refine its operation.

The Funnel of Sales Explained: How it works

While there are lots of words used to describe various sales funnel stages, we will go with the four most common terms to illustrate how each stage works as a customer goes from a visitor to a prospect to a buyer lead.

Using a Google search or social connect, a visitor lands on your website. Today, he or she is a possibility. The visitor can check out a few of your blog posts or browse the listings of your products. You give him or her a chance to sign up for your mailing list at some point.

If your form is filled in by the visitor, he or she becomes a guide. You can now sell outside of your website to the consumer, for example by email, telephone or text— or all three.

Leads tend to return to your website with special offers, notifications about new blog posts, or other interesting messages when you contact them. You could give a coupon code.

The funnel of sales is shrinking as tourists pass through. This is partly because at the top of the funnel you’ll have more customers than buyers at the bottom, but also because the marketing needs to become more focused.

Understand the 4 Stages of Marketing Funnel

The four sales funnel phases under the acronym AIDA are easy to remember: knowledge, desire, decision and practice. Such 4 stages reflect the attitude of your prospective customer.

Every stage requires a different approach to you, the marketer because at the wrong time you don’t want to send out the wrong message. Before you even ordered drinks and appetizers, it’s kind of like a waiter telling you what you want for dessert.

Let’s Look in Greater Detail at each point of the Selling Funnel

Awareness: This is the moment when you catch the attention of a customer first. It could be a tweet, a message posted by a friend on Facebook, a request by Google, or something else entirely. Your prospect is becoming aware of your company and of what you are offering.

Often consumers buy straight away when the chemistry is correct. It is a situation that is right-place, right-time. The customer has done the research already and knows you are selling something good and at a reasonable price.

More often the stage of consciousness is more of a courtship. You are trying to woo the prospect into getting back to your site and getting more involved with your company.

Interest: When consumers reach the sales funnel interest stage they do research, compare shopping and think about their options. It’s the time to come in with amazing content that benefits them but doesn’t sell them.

If you drive your product or service right from the start, you can shut off the prospects and chase them away. The aim here is to develop your expertise, to help the customer make an informed decision, and to offer help in whatever way you can.

Decision: The sales funnel decision stage is when the customer is ready to buy. He or she may have two or three options to consider— hopefully including you.

This is the time to make the best possible deal. Where most of your competition pays, a coupon code, or a bonus product, it could be free shipping. Whatever the case, make it so irresistible that your lead can’t wait to take advantage of it.

Operation

The consumer behaves right at the very bottom of the sales funnel. He or she is purchasing your product or service and becoming a part of the ecosystem of your company.

Furthermore, just because a customer gets to the bottom of the funnel doesn’t mean the work is done. It’s for the customer and the marketer to act. To turn one purchase into 10, 10 into 100, and so on, you want to do your best.

Or put it another way, you concentrate on customer retention. Express appreciation for the order, invite your customer to receive feedback and, where appropriate, make themselves available for tech support.

An example of an effective sales funnel

Imagine owning an e-commerce business which sells vintage signs. You know that your target audience is very hanging on Facebook and that your target clients are males and females between the ages of 25 and 65.

You are running a brilliant Facebook Ad pushing traffic to a landing page. On the tab, in return for a lead magnet, you ask your prospect to sign up for your mailing list. Pretty simple, huh?

You now have leads, rather than opportunities. They walk through the funnel.

Over the next few weeks, you will be sending out content to educate your subscribers on antique signs, share inspiration in design, and help consumers find out how to hang those signs.

Awareness: You’ve built a Facebook ad to funnel (pun intended) people into your website.

Interest: In return for catching lead you give something of interest.

Decision: Their content informs and prepares your audience for purchase.

Action: You can’t resist offering a coupon to your leads, then start marketing them again to boost retention.

How to Optimize The Marketing Funnel

Here’s the truth: Lots of options for your prospective customers. You want them to pick your goods or services, but you can’t force them. Alternatively, the marketing must be effective.

Without a tight sales funnel that is optimized, you are just wondering what your prospects want. If you’re wrong you’re losing the deal.

Using Crazy Egg Recordings to watch how people interact during a session with your app. Where are the clicks? Does anything sound confusing to them? Should they focus their attention wherever you wish? This is especially important for those landing pages that we have been talking about. If they aren’t conversion configured, most people just click away.

Conclusion

It takes time to create and streamline a sales funnel. It’s tough work. But in a competitive marketplace, that is the only way to survive.

Believe it or not, conversions can be affected by detail as small as the font option. And if you ask people to buy from you too soon, you are going to chase them away. Take the time to create a sales funnel that represents what your audience wants and what you want. Cultivate it over time, adapt your approach to different stages of the sales process and figure out why your efforts are not working.

Video SEO-Ways to Optimize your Video for Better Ranking on Google Search

video marketing

What is Video SEO?

Video SEO is basically a way to optimizing your video which was indexed and rank on the search engine results pages for relevant keyword searches. There are no. of ways of optimization strategies that give your videos a higher chance of ranking, which this article will outline.

How Video SEO has been changed?

In the past few years, video marketing has become more and more popular with different types of businesses. Once marketers started to get their hands on DSLR cameras in 2000, it’s easier to produce different videos and get them online (thanks to YouTube) without having any degree in videography courses.
Now we can’t browse the internet without seeing a video, and we all walk around with our mobile phones in our pockets that can shoot high-quality videos anywhere, anytime.
Gain good rank with your video on universal search has contained a lot of things to do with the authority of your website, how video-focused it is, and how it ranks with the help of video-related queries.

Ways to Optimize your Video for Search

#1: Choose the Right Video Hosting Platform for your video

When choosing your video hosting platform, you’ll need to consider all the reasons that you want to rank your videos like optimizing your video to gain site traffic and getting new leads? Or is your goal is brand awareness?
If you’re not more concerned about getting traffic to your website, and more focused on general brand awareness then, YouTube and Vimeo may be the best options to explore. The thing with these kinds of platforms is that if once your video is indexed, most of the traffic goes to them rather than your website.
You can also host video to your domain – If you are creating video content to improve your ranking of the website. One thing to remember is to improve indexing by separating video by page. A one-video-per-page is a strategy that improves SEO.
If you like to host on a third-party provider then, be sure to include your site link in the description below because it’s become easier for viewers to find your site.

#2: Insert a Video Transcript

As you’re scrolling through your Facebook feed, you are likely to see several videos with their captions alongside the video so you can view it without disturbing your housemates and the text that pairs with your video are called video transcript.
With the help of video transcripts, your videos are more accessible to a larger audience and more scriptable by search bots because of their additional text on the page. It is a more indexable text that makes you can rank for more queries.
It’s advice to pay more attention to the transcripts when the video is in longer form and the main focus of the page, in these scenarios transcripts will have even more of an impact on rankings.

#3: Your Thumbnail Image should be Engaged

Thumbnail plays a significant role in whether people click Because the video thumbnail is what the searcher will see when your video is indexed. Your thumbnail image is similar to how you think the cover of a book or the homepage to your website; it needs to be more relevant and engaging. Creating a strong thumbnail image can have a tremendous impact on click-through rates and other video SEO metrics. There are some don’t which you have to remember or follow like having an intrusive logo, using more clashing colours, having a random and unprofessional-looking, making your thumbnail all text.

#4: Title and Description of your Video

The title and Meta description plays a factor in ranking videos. Spending time creating an engaging video title and description is a good idea for ranking. Does keyword research is used to ensure you’re targeting keywords that people are searching for. Please don’t just stuff the title and description with loads of keywords; it should be clickable and interesting. Using well-researched keywords is a good thing to do. You should research the popular keyword according to your campaign.
Keywords give impact to your content in many ways, both in terminology and in length. Studies suggest that keywords of at least four to five words comprise 50% of people searches. keywords are more specific to your brand and product, while short, concise keywords are broad but used more frequently. It helps you to discover more relevant content for your target audience. Always do experiments with different types of keywords.

#5: Make sure the Rest of your Page is Relevant to the Video and Optimized for SEO

It’s still just as, if not more important than the page itself is also optimized for SEO, or the search engines don’t want to crawl it in the first place. If your pages featured the videos that are relevant and highly optimized to ensure that these pages rank as highly as possible in search. Always create high quality content. Also, embed the video you want to be ranked first on the page because search engine crawlers usually stop crawling for videos after that first video. But don’t embed the same video in multiple places because it’s very important to avoid this type of thing to get rank.

#6: Ensure the Focus of the Page

If the videos are hidden or embedded below the fold, then your chances of having it ranked swiftly drop. In order to increase the crawl ability factor of your video is to make it the focus of the page.

#7: Don’t Rely Solely on SEO to Promote your Video

It’s important to remember that SEO is not a reliable thing as Google is constantly changing their algorithms. There is no guarantee that all the viewer saw your video and relying on search bots to rank your video in a consistent strategy. SEO is constantly changing and hard to control if you want more clicks on your video then you will need to invest in paid video advertising.

#8: Add values in your Video Description like Tags, Links, Call to Action, Backlinks with Catchy Content

Tagging is not a difficult thing to do. Ensure that you use phrases and single keywords; for example, if your video is about surfing at Goa Beach, tag it with “surfing,” “Goa Beach” and “surfing at Goa Beach.” Tags are not visible on video platforms like youtube by default, but if you want to see the tags on Youtube videos using the free vidIQ Chrome extension. Make sure to give link in the description box.
You can give your site and other social channels links like Facebook, Instagram, Twitter, Pinterest etc in the description. You can promote your products or services more easily with the help of links. Also, give the user one-click option to subscribe. one of the most important thing to get ranking is generating high quality backlinks. To get the better ranking you will have to make your content more catchy, innovative like make some humorous content like memes, emotional content that is shareworthy, educational content etc. Your content should be relevant to your target audience, adding more relevant value that will convince the users to dedicate the correct time to watch your video, build a trustworthy and interesting relationship between you and to your audience. Create your video like a professional.

#9: Make your Content Shareable

It’s not just about creating an interactive and innovative video, it’s about producing content that your viewer will appreciate.Shareable content should be unique, creative and adds value for its target audience as we told in point 8. This makes sharing easier and reaches bigger. Also, share your video on social media don’t afraid to promote your content as much as possible to all the relevant platforms because this is the best way to reach the right audience.
This may lead to more viewers, new links and more traffic which is good. Always feel free to reach the right audience that may find your content more interesting, or to use your network to promote it, paid promotion is useful if you think that this can contribute in completing your goals.

#10: Improve Search with a Video Sitemap

Sitemaps are formidable or intimidating in concept but simple in practice. For this, your staff has a strong grasp of HTML when developing your video. Adding a sitemap is like adding an alternate language to an instruction guide which is easy to understand by search bots.
Sitemaps include all the details that comprise your video like expiration date, content location, country restrictions, description, duration and title of the video. With the help of a sitemap, search engines get a clear idea about the content and it provides the necessary details about the content.

#11: Create a Short and Concise Title of the Video

Your video should contain all the necessary details to help search engines index it. The title, the description and the thumbnail are the most important pieces of information according to Google. It offers more details about the video title and description, the length of the video and its file name also.
Video title has to be short and concise, while the description gives more details. Also, keywords play an important role in boosting the ranking of your content.

#12: Recreating or Extending the Video into different things for Repurposing

There are numerous ways to use an existing video and recreate into a new video.For example, you may create a 5minutes video on your site, offering tips about new fashion or something. Instead of promoting the particular page, you may upload a preview of this video to your social page. You can create infographic, a slideshow, document and it will lead to the main source of content.

#13: Always Enjoying making Videos and View it as an Audience

Search rank is an important part of digital marketing. Having fun, enjoying and keeping content relevant and true to your brand is just as important as SEO. Always combine these tips with a message and keep the customer at the front of your mind for video success. Always view video as a part of an audience it will help you to make changes in video and make it a success.
At last but not least always create high-quality content which is relevant to the video that makes a clear understanding for both users and search engines.