Posted on

A Complete Guide on Responsive Website Design

Responsive Webdesign

If you are thinking about designing a new website or upgrading the old one, then it makes sense to hire a professional web designer. There are many benefits to hiring a professional.

Designing a new site or upgrading an old website calls for a great deal of effort and hard work. A professional designer, analyze the requirements of a client, plans for it, invest his time on research, and likewise do the needful.

Here’s How a Professional Web Designer Works:

Prepare an Online Strategy

The biggest strength of a professional web designer is the ability to plan for an online strategy. The ultimate agenda of a web designer is to focus on your business and thereby create something which will be the perfect display of your business along with displaying the core objective of the company. A professional web designer work with people who are coders, SEO specialist, and copywriters and together they create the perfect website for you.

Building a Responsive Web Design

Would you want your website to fit into only a computer screen? Don’t you think your user also like to search for your company and its services on other devices as well, for example, a mobile phone and a tab? If your website is not responsive, then you must be incurring a lot of loss, and this is something you need to work on right away. Mobile search traffic has grown up tremendously and leaving these people behind will be the wrong decision. But, not to worry, you don’t need to create a different version for your website. Professional web designers can make your current site responsive to fit across all the different devices that your user might use to search for you.

Delivering a High-Quality Website

There is no use of a professional web designer if he or she can’t provide high-quality website design. There are many free templates available online, but without proper assistance, it will be hard for you to work on them. Your website will require headers, codes, plugins, and images. Keeping in mind all of these things, a professional web designer works accordingly. Only a professional web designer knows how to create a dynamic and attractive user experience through your site. Modern-day websites are nothing like the one you used to see three years ago.

SEO Expertise

Since you want to create a fantastic website, you would also wish to attract more and more traffic to your site as well. Whenever you search for a product or a service, you must have noticed a few websites to always appear on the first page. Searchers usually don’t go beyond the first page of search engines, and this is why businesses suffer. Search engine optimization is a solution to this problem. Once your website is SEO optimized, you start receiving traffic, and it also starts ranking on SERP as well. This is what web designers are focused on. They don’t just create websites; they optimize it so that you get to earn more profit.

Now you know why you should hire a professional web designer. Of course, you will have to pay to them for their service, but the results are astounding, and that should be the only concern.

There’s no denial of the actual fact that a responsive web design can work wonders for your business. Responsive website design simply means designing websites during how that they’re going to adapt to multiple device sizes easily. A user-friendly platform is one of the foremost important things expected by clients. So, ensure to make your website highly responsive and user-friendly so on getting benefited within absolutely the best way.

What is Responsive Website Design?

Responsive websites have specific back-end coding and technology that stretches, shrinks, and visually adjusts the layout of an internet site when viewed on various non-PC devices, like mobile phones, tablets, eReaders, or smart TVs. Though responsive websites are using an equivalent basic HTML code as their PC-based counterparts, small changes to the site’s CSS determine how the content is going to be displayed on different devices.

Pros of Responsive Website Design:

Attract the proper audience:

Responsive web design Company helps you audience to look at your content. this is often really helpful if you’ve got undertaken a marketing campaign using email. it’s a known incontrovertible fact that most of the people use mobile phones and that they also access their emails from it. So this suggests that they’re going to even be ready to access your website from their mobile devices.

One time content update:

With responsive designing, the most important advantage is to update the content on your website just one occasion and other people viewing your site on any device will see an equivalent content. you are doing not need to alter the layout or format of the location.

Responsive web designs offer a contemporary experience.

Today’s web standards are tons different from what they were in 1994. within the past, if a site looked cool, then you were good to travel. Today is far different. Not only can a site look dated with older “cool” designs, but they’ll even be difficult to navigate from a mobile perspective. The updated design improves this experience.

Responsiveness is far easier to plug:

You don’t need to worry about creating different sets of selling materials with responsive web design. Mobile users don’t need mobile links. you’ll just send everyone to whatever landing page you would like and therefore the responsiveness of the web site will optimize the experience for each visitor.

User-friendly interface:

With this system, you did not need to worry about resizing texts manually because it is completed automatically. So albeit someone is viewing your site from a mobile or tablet can use the interface or read texts without having to concentrate.

Uniform structure:

With responsive web design services, you’ll expect to possess a consistent structure for your site regardless of which device is getting used to looking at it. this suggests that you simply don’t need to reprogram your website in the least, so you furthermore may save quite a little bit of money

High conversion rate

Having a responsive web design can definitely assist you to quickly convert your website visitors to customers and clients. Owning a responsive website easily and smartly attracts potential customers that in-turn proves out to be your clients.

Increased traffic

When your website is during a position to display properly on all types of devices and browsers, it can gradually boost the traffic to your website. Responsiveness can help brands get a competitive boost. Some estimates place the amount of internet sites with an efficient responsive design at just 2%. meaning your brand has the chance immediately to make a positive point of separation from the remainder of the competition. If your website is responsive and your competitors isn’t, then you’ve got the simplest possible opportunity to expand your traffic.

Lower bounce rate

A responsive and optimized mobile site provides great user experience to the visitors. In such cases, visitors are more likely to remain to your website for an extended period of some time. This way, the bounce rate of your website will gradually decrease.

Responsive design helps in social sharing

Social sharing allows mobile users to share your content with their networks more often when a design is responsive. Just a few touches are all it takes to place your new content onto Facebook, Twitter, or another preferred platform. The responsiveness also allows shared content from networks to be more readily viewed by those that aren’t conversant in a site’s branding.

Helps with SEO

With responsive web design, you’ll increase your visibility in search engines. SEO becomes very easy with optimized and responsive web design. Having a responsive website can definitely help in growing your business from an SEO point of view.

Better user experience

Visitors will definitely recover user experience when it involves responsive web design. So, if you’re willing to provide your visitors with honest user experience when visiting your site, then ensure to rent professionals.

Cons of Responsive Website Design:

Important features overlooked:

Most websites have their content arranged vertically to suit into screens that are small, the bad part is that sometimes users can overlook certain important features by scrolling.

Increased load time:

Websites that use responsive techniques may take an extended time to load, the pictures are just scaled-down but their size isn’t resized to form the web site load faster. Users viewing sites on their mobiles can actually see a substantial lag in loading.

Difficulties in accessing:

Sometimes certain websites got to be scaled down and this might make sure pages very difficult to access and this may cause people to maneuver to other websites.

The pros and cons of responsive web design show that this is often a chance to plan for the longer term of internet use. there’ll always be growing pains involved when new technologies and innovations hit the market. By planning for this process today, your website is going to be able to choose tomorrow’s visitors.

Posted on

What Is a Pillar Page? And Why You Need to Add it In SEO Strategy

What is a Pillar Page?

Pillar page is something that permits you to organise your blog content also as website architecture consistent with the changing ways of how individuals are checking out information.

Pillar pages act as unique site pages also as comprehensive guides to a specific topic that you simply try to rank for on the actual program.

If you’re having 10 different blog posts about digital marketing on your blog, a pillar page will enable you to arrange those blog posts and help in creating a summary guide to all or any the aspects of digital marketing that your blog is covering. this may end in linking back all the precise blog posts to the pillar page and supply readers direct and clear route for locating out everything they have to understand and study digital marketing.

Structure of a Pillar Page

A pillar page is claimed to be a comprehensive resource that covers a specific topic and it’s detailed thorough. This page applies best and consistent on-page SEO best practices, referencing that specific topic within the page title which too along side the URL, and H1 tag. Well, the simplest spot to put your pillar page is on the highest level of your website during a space that’s already getting quite a lot of organic traffic.

As far because the quality of content on your pillar page cares, it should be ready to convert your visitors to leads, or results in customers, since this canonical piece of data is what you’re pushing visitors to. Your pillar page will automatically gain authority when it’s variety of quality inbound links coming from your subtopic content. to form sure that everything on your pillar page is often easily crawled by SEO engines and quickly discovered by potential customers, your pillar page should be visible to all or any and not have any piece of content locked behind any form or a password.

Pillar pages can work great for your visitors since they’re ready to cover various aspects of a selected topic all on one page. Your visitors can find various links on this page and find more in-depth articles that expand upon the subject.

These pillar pages also can be considered because of the table of contents, also as, the cluster content. They broadly cover a specific topic, and cluster content addresses a selected keyword that’s associated with that topic. as an example, you would possibly create a pillar page about digital marketing – a broad topic – and a bit of cluster content about social media marketing – which may be a more specific keyword within the subject.

Pillar pages are generally quite longer than blog posts because they cover all aspects of the topics that you simply try to rank for, but they’re not as in-depth. and that is precisely what cluster content is really for. you would like to make a pillar page which will answer questions on a specific topic but should even have room for more details within the sort of subsequent, related cluster content.

Why should you create Pillar Pages on your website?

Well, there is no denial to the very fact that the way people are checking out information on the web has completely changed over the years. Internet users today have short attention spans and that they wish to have all the knowledge sorted out on one page. Pillar pages are a neighbourhood of the subject cluster model which will fine-tune your content strategy in order that you’ll easily adapt to the present change and also rank higher on the search engines.

Currently, the search queries by internet users are getting quite long and conversational. All because of the voice search devices and applications like Siri, Alexa, and Cortana. Around 64% of the searches comprise of 4 or more words, and 20% of Google searches are now being conducted via voice. So internet users directly ask the device to look for a specific thing rather than typing their query into the search bar.

Google’s search algorithm is extremely efficient and has done a far better job at providing users with the precise information they’re trying to find through plenty of data and content links out there, because of advances in machine learning and semantic search.

And thanks to the changing behaviour of internet users, it’ has become important for bloggers and website owners to arrange their blogs consistent with topic clusters, where each topic is anchored by a comprehensive and detailed pillar page that links and connects the visitor to more in-depth blog posts about more specific aspects of that topic.

Pillar pages form the inspiration for your content marketing strategy. their comprehensive, detailed and authoritative pages supported a particular topic. they will even be considered because of the start-to-finish or A-to-Z guides or resources.

While a blog post generally zooms in on one particular question or deals with one aspect of a subject, a pillar page aims to be all-encompassing. The goal of the pillar page is to answer all questions that are associated with a specific topic and explain all aspects of the subject completely.

When your pillar page includes links to the blog posts on your website, your pillar page will start ranking the program for the actual topic your blogs are that specialize in. it’ll help other blog posts to rank on the program also. rather than writing a blog post after blog post that specializes in keyword variants of an equivalent topic, you’ll have a really organized site infrastructure made from one pillar page that links to all or any the precise, in-depth blog posts about the topics.

By building a pillar page on your website your blog content are going to be more organized for the reader and permit him/her to leap from post to post and learn more a few topics they’re curious about. during this way, the blog URLs wouldn’t compete with one another for an equivalent long-tail keyword, because there will all be ranking for an equivalent broader topic.

Reasons why pillar pages play an important role in SEO?

1. People are checking out longer queries

We are seeing a growing number of longer-form queries. People are more specific in their searches. There are many contents out there. People want to filter all those irrelevant content and only search for the precise one. in order that they narrow their search queries to urge those results. Increase in voice search could even be a reason for the rise in conversational queries. People are using voice assistants like Siri and Google assistant for his or her searches. this may be more within the future as Amazon echo and google house is gaining its popularity. it’s predicted that fifty of all searches are going to be voice searches by the year 2020.

2. Search engines aim at providing exactly what users are trying to find

Search engine algorithm has changed. If people are checking out conversational queries, we should always be ready to rank for those exact queries. Search engines aim at providing more accurate information for the users. this will be achieved by organizing your content. For the precise topic with the pillar page, the blogs associated with that topic with long-tail keywords should be hyperlinked. By doing this, we will see better results and rank for conversational queries.

3. Can reach more number of audience

By ranking for conversational queries, you’ll have an opportunity of reaching more number of audience. Studies say that 64% of searches are four words or more. By following these content strategies, you rank for both keywords and conversational queries. With less competition for these long-tail keywords, you’ll reach more number of audience. a far better thanks to connecting with people.

4. Gain more Internal links

Internal links are a crucial ranking factor for SEO. Internal links connect your content and provide Google thought of the structure of your website. They will create a hierarchy on your site, allowing you to offer the foremost important pages and posts more link value. Here pillar page topic and cluster topics are interlinked which helps Google ranking and your audience also. So Internal linking strategy can boost your SEO. Now you recognize the importance of the pillar page and why it’s considered because of the most vital a part of SEO. So rethink on your SEO strategy if you’re just that specialize in keywords and not the topics that the audience are trying to find.

Well, the bottom line is that the benefits of developing and utilizing pillar pages are immense.  From increasing rankings to improving user experience, pillar pages prove out to be quite helpful. They help in organizing the overall website and centralizing your content.

Furthermore, providing comprehensive coverage on topics also assist you to get seen as an ideal leader and expert. All of this makes it easier for search engines and users to access your site also as know what your pages are all about, especially with the changes in how people search. like anything SEO-related, this takes tons of your time and energy but is well worth it!