7 Reasons You Should Start Blogging Now

content writing

With your own blog, you can share your thoughts with the world. Even if blogging is not yet a popular activity, more and more people and companies are discovering this origin of social media. In many advice articles, you can read that a blog increases your reputation and that you demonstrate your competence. And even if you don’t have to blog for (self-) marketing reasons, it might just be fun. Millions of people worldwide share their thoughts, experiences, photos, cooking recipes, craft ideas, and much more in blogs. Facebook and Co. are basically nothing more than channelled blogs. With the difference: Your own blog on the web is yours. Suddenly nobody can change the terms of use and earn money with your content. There are now dozens of platforms, tools, apps, services that make blogging really easy.

Here are a few reasons, which shows why blogging is worth it now.

Earn Money from Blogging

Admittedly, a blog doesn’t really make you rich. But some people have managed to get a decent income from their blogs. The subject areas are those for which there are also advertisers: technology, travel, fashion. A large part of the income does not come from classic ads on the blog but paid contributions so that the blogger writes for money about the company that pays him. Incidentally, such contributions must always be marked.

Many subject areas are already occupied, but there are always niches. But if you only want to make money from blogs from now on, you will be disappointed. Most bloggers started on the side and worked on their blogs for many years before they could make a living.

Blogging Helps Build an Audience

Blogging can reach thousands or even millions of people. Blogging is a way to attract your audience because your blog offers valuable free content. People often have a problem or frustration that they want to solve. That’s why they search the Internet and read blog posts.

With blogging, you can spread your thoughts and knowledge. It is an opportunity to give something to others. They can even help other people to solve their specific problems and possibly change their lives.

Blogging Challenges You

We all need some challenges in our lives. Blogging always challenges you and makes you leave your comfort zone. Starting blogging is pretty easy – usually, we all have some good ideas to start writing posts. But write regularly, have new ideas, and build a community. That’s not that easy.

As with everything you want to succeed in, you have to be consistent. Blogging teaches you to be consistent and stay focused.

It’s a challenge to sit down and write accordingly. Blogging is a challenge to put all your thoughts and opinions and make everyone hear your voice. You must not be afraid. You must accept it because it makes you grow, facing your fears of rejection. What is the worst thing that could happen when blogging? Does anyone disagree with your opinion? What a thing! You can handle that. It is great that your opinion is questioned from time to time. It is a challenge that you can handle, and handling challenges can make you happy and make you grow.

It Makes You a Better Author

Writing is communication. When you write a blog, a community is built with which you communicate regularly. You can improve your writing skills through practice and thus improve your communication.

Blogging has had a huge impact on your writing skills from the start. They still may not be perfect, but you feel much more confident in your abilities and have seen a noticeable improvement. Consistent practice is a sure way to improve, and so is writing. 

Blogging is about sharing your thoughts into words with the world. You can write to them on various online platforms so that people can read them. Writing, like everything, improves with practice. Becoming a better writer will have its reflection on everything in your life, your communication, your studies, and your work, and you can take it as a career, you can write books, presentations or an article, you can also work as a freelance writer.

Blogging Makes You Learn New Things

Blogging is about sharing what you know and what you can do. How do you start if you have an idea for a blog post? You do research, don’t you? You always learn something new about your topic and your industry. They grow with every blog post.

If you keep blogging, you will keep learning as it is no less than a learning cycle. 

The writing process will force you to think more deeply, as you put your thoughts on paper, you will find yourself thinking deeply about how to organize these thoughts to get a clear idea. Blogging is a pure learning experience, blog means you need to learn, write, blog, little about design, SEO, how to deal with social media, and how to connect people. Therefore, during your blogging journey, you will learn a lot that you can improve your skills.

Blogging is the best way to have a new and interesting experience. The new experience is a great way to break the routine and make life more interesting and fun, it can be easy like having a conversation with a follower or writing a guest post in another person’s blog, or writing on a topic that needs a little research. The most important thing here is to make it fun, the more you do it, the more likely it is that you will continue blogging.

Create Your Brand Online

Blogging is the best way to create your brand online, which is very useful if you want to start a business or look for career opportunities. One of the best ways to create and control your brand is to write frequently about topics you want to be known for.

WordPress is the standard blogging software. The application is free of charge, requires no programming knowledge and the application is quickly learned. Many web hosts offer their customers WordPress installation at the push of a button so that only the webspace package has to be ordered. WordPress has an infinite number of extensions and connections to other services. There is also a large community of users worldwide who share their knowledge of WordPress in YouTube tutorials, blog posts, and bar camps. If you don’t have your own webspace or would like to test WordPress first, you can try it out for free on WordPress.com.

Document Your Life

Each of us has own battle in life and own experience, you can blog to document your battle. Someday you will look back and remember what your battle was like, where are you today and how did you do this, it is really a good way to make sure you do things to be proud of when you take pride. Say it to the world, it is a great way to record experiences that we can look back on to learn and remember, and share with our loved ones.

How Can a Blog Benefit You?

When speaking of a blog, we mean a non-professional blog with the content of all kinds: from what you ate yesterday to the criticism of the last book you read or a memory of your childhood. A blog that you can start on a free blogger platform without having any idea where it is going to take you.

This is not incompatible with other types of blogs. If later you have a good idea for a professional blog, go ahead! What you have learned with the first and the readers you already have will be of great help.

Learn More About Yourself

Sometimes you don’t know why you are sad until you sit in front of your blog and explain that the walk in front of the sea has reminded you of your ex, Or you don’t remember why you moved to Madrid until you write about how beautiful spring is in the Retiro.

Observe What Surrounds You

Exercise your mindfulness capacity. Instead of going to the cafe in the morning, growling because you’re half asleep and thinking about your things, you will remember that you have a blog to write and take mental notes about the smell of toast or the waitress’s hairstyle.

How to Get Your First Readers?

Good content is the fundamental requirement to get readers. It is no use to achieve a traffic spike with a powerful link and taking your readers to a mediocre blog.

Once you have that content, you can use these ideas (we recognize that they are not advanced marketing strategies, but they will work):

Promote your blog on social networks. How you do it depends, of course, on whether or not you want your acquaintances to read your blog. If you don’t want to, you can always create a separate Facebook page for your readers to subscribe to, or an additional Twitter account with a pseudonym. Frequently comment on other blogs that you like and add a link to their website in your sidebar. This will encourage the author’s curiosity and reciprocity. Don’t link to your blog in your comments unless they’re relevant, and never the first time: it can be considered rude spam.

Create a mailing list that your readers can subscribe to. In this way, you will convert occasional readers into regular visitors.

Respond to the comments they leave you (and, of course, the emails they send you) to reinforce and promote interaction with your audience.

Never forget, though, that your readers are people. They are not trading cards to collect. 

Final Words

Do you have no idea about a certain topic? Then ask the readers of your blog. People usually like to help if they know the motives. There is more commenting, liking, and sharing on the Internet than in the offline world. The “crowdsourcing” of articles naturally requires a loyal readership. Anyone who has just started their blog will not receive hundreds of answers and comments to their question within a few days. Unless it is a very controversial topic or one that really appeals to many people in an online-savvy target group.

8 Ways to Improve your Online Selling Services

Online Selling Services

Increase online sales is the primary focus of every company. Because the company feels that they can easily get the right customer. There are numerous advantages of online business but some major are:

  1. Worldwide presence
  2. Right customer in no time
  3. Dealing with a lot of clients at a time
  4. They can easily get the portfolio of our work
  5. Customer will come to you according to their need
  6. Fewer efforts of the owner of the business

These are some advantages of online business. But there are a lot more, uncountable. So you have to understand the power of online business. If you’re not available you do not exist. So make sure that your business is available online.

In this article, we are going to discuss some major tips that will definitely help you in increasing your sale. Let’s start:

Be Honest in your Sales Copy

We can understand it’s tough for you. But this is the right way to build trust with your customer. Be honest and straight forward in your sales copy. Do not make irrelevant claims regarding your product.

And keep one thing in mind don’t pretend what you are not. There are a lot of small businesses that show like they’re a big MLM company. So make sure that you’re not doing it. Because there are various people who loved to go for small business. As they get a good quality of services plus the attention of the service provider.

Get more Clicks with Ads Extension

This is the best tip you have ever get it you’re selling something online. If you’re selling your product online then undoubtedly you’re also posting your ads on google or any other platform. You just have to make these ads more extended and informational. Provide some more details and varieties of your product. Like if you’re selling sunglasses the provide the options of males, females, and kids. So that the person sees exactly what they want. This increases the chance of getting more and more customers.

Show off Customers Testimonials and Trust Signals

In today’s world, people trust very rarely on websites for shopping. They used only trusted and rare websites for shopping. So to build trust and making new and more customers you have to provide testimonials of your satisfied customers. You can put these testimonials on your product page, landing page, or in ads, etc. This activity reflects a positive image for you. And by your satisfied clients, they also think to try your services at once.

And if you have any certificate from any organization or any verified degree then you must have to put it on your website or any other platform. This increases the trust of your clients. These things are just trust signals. And attract more trustworthy customers for you.

Create a Sense of Urgency

This is a common strategy used by many online businesses. And of course, they get a positive response. So, you just have to try this strategy. You just have to create a sense of urgency by your offer, countdown, or discount. Because when a human body sees anything like this then it is more likely that they are responding quickly and positively as well. The reason behind this is that they don’t want to miss this opportunity. So you must have to use words like count down, discount, offer, limited time, etc. This creates a quick response from your customer and there are many chances they react positively to it.

Offer a Bulletproof Money-Back Guarantee

People more likely to buy from where they get a kind of security. So if you provide a money-back guarantee if your product is not working properly then it attracts more customers towards your product or service. When they get to know about the money-back guarantee then they want to try your product because it reduces the risk in your customer’s minds. So, just use this strategy as it provides many positive responses to various online websites.

Target Lookalike Customers on Facebook

This is not worthy to target everyone. Because they all are not buying your product. You just have to find the right customer for your product. Facebook provides you various options to choose your ideal customer. It helps you to target your ideal customer. For example, if you’re a t-shirt seller then Facebook finds those people for you who like to watch videos and pictures related to the t-shirt. This provides you with various options to select and decide the age group, interest, and taste of your customer. According to it, your Facebook ad will be shown to the people.

Provide as many Payments Option are Possible:

Do your business accepts only net banking or credit card? Don’t you have the facility of pay pal or Paytm? Just think about this topic. This us the main reason why you’re always losing your customer. There are numerous people on the internet and everyone prefers different methods to pay. But if you use limited methods then how they can pay you and they just simply skip your website. Try your best to add popular and reliable payment methods.

We read data which shows that the main reason behind any online website success is the payment methods they use. So add more payment methods according to your target customer. This will definitely increase sales.

Invest in Quality Images

Looks and appearance is the main reason behind it’s the popularity. People judge your product according to the pictures you uploaded on your website. So you just have to improve the quality of your images. You have to add images of your product from every angle. And if you will try to add these pictures to normal human life then it adds to its value. People loved to see images and observe the product before buying it. So just pay attention to the quality and quantity

How effective is detailed reporting to SEO client retention?

SEO reporting is as important in the digital marketing industry as it is to give your 100% to rank higher on Google. Every client deserves a report that explains every single task that the digital marketing agency has completed. Detailed reporting definitely is one of the best ways to SEO client retention.

Let’s just say, reporting is the mirror of the effort and achievements of the digital marketing agency which translates into clients’ success.

It also is one of the best ways that can help your client understand your efforts and what it takes to rank higher on Google. 

Most of the clients we have at SEO Discovery do not understand SEO as a professional does. It’s only fair as that’s why there are digital marketing agencies like ours to help clients get more business through Google. 

However, even if clients do not understand SEO as a professional does, it doesn’t mean that companies can turn their back to providing detailed SEO reporting to their clients. In fact, it’s all the more reason to make them understand the efforts that we make. 

Fellow digital marketing agencies or SEO companies often express how their clients have left them. You know why? Because the companies provided general reporting that included merely the keywords ranking, the Google analytics report, and then, that’s just it. How is a client supposed to understand what you are doing from just that information?

Good reporting strengthens the bond between your agency and your client. It ensures long-term association with them.

Here’s how we, at SEO Discovery, simplify and provide detailed reporting for maximum SEO client retention:

Tips to detailed reporting for 100% SEO client retention

1. Make reporting clear and detailed

Reports must be not only detailed but clear too.

You have to have the answers to the questions:

‘how many visitors have come to the website?’, ‘how many URLs have been indexed?’, ‘how many keywords and which ones are ranking high on Google?’, and a lot more answers to important questions. 

All of this information can be gathered from different tools available for SEO data. All you have to do is gather the information and make it simple for the client to understand it so that they don’t have to go through the technical parts of analyzing data through complex tools.

Making detailed and clear reports can be compared to plating your food nicely. The more beautiful your food is plated, the tastier it becomes.

2. Explain what you are going to include in reporting through videos

Instead of just another document of reporting, make it easier for them to understand information through videos. Explain what you are going to include in a small video. Here’s an example:

 3. Schedule bi-weekly or monthly client calls to explain each thing

Not many clients bother to go through generalized reports. One – reports are not simplified. Two – clients get frustrated looking at them (that’s why they came to you in the first place). Three – your generalized report might be forever resigned to a dusty corner of your client’s inbox. 

So, why not schedule a bi-weekly or a monthly client call to explain each thing? 

When people invest their money and time to get business from Google they definitely are interested in listening about the performance of their site.

Moz said it right,

No reporting = No value communicated = No more SEO client retention

Over to you

Are you looking for a digital marketing agency that can make reporting easier for you? 
Let’s start with your choice of communication mode here.


How to Manage team WFH

It is quite challenging to manage the entire team from such a long distance. There are a lot of companies out there whose work is suffering due to lack of communication and all the related issues in this lockdown situation when the entire team is working from remote locations. 

But, with a positive outlook, small changes, and a good mindset, we can solve this problem in the best possible way. 

SEO Discovery has faced this issue very closely and we’ve successfully created our path to success even in these tough times. We are more than happy to share that our company growth has increased 20 times more with the concept of work from home.

Challenges Solutions 
Communication IssueWe can sort out our communication issues by staying in touch on Slack and Skype or through whatsApp groups with each team and tell them to acknowledge every message within the working hours. 
Every one should be available for a quick video meeting over the phone and this way we can randomly check if everyone is actively working or not. 
Employee work tracking, are they working
or not?
There are a lot of screen tracker software that we install on their computer and some hidden software like active
trackers from which we can capture every moment of their working hours if required. 
Project Management from long distance, the problem of sharing the project details & progress.Use basecamp, Asana, and other such tools for project management. This way, you can keep all the project details in one dashboard so that everyone can easily check the current client update and progress. That helps a lot with
project management. 
Command problem on employeesGive the power to Project Manager/ TL to review their team’s progress and take action if there is a need. 
Give them the authority to make decisions for the team and give them the responsibility that their team delivers
the work on time.
Bonding between Team and Company.Schedule a meeting with your team on a daily basis for having a fun session together, talk with their family
members and kids, and share your positive thoughts with them.
It is the best time to meet their family over Zoom or other meeting software so that you can have a chit-chat session with them face to face and appreciate their work in front of them. That helps a lot. 
How to motivate Give incentives to those who are working dedicatedly and making good progress and appreciate their small
achievements also. 

As mentioned above, SEO Discovery takes good care of the above things and we’ve got huge progress in our work, we’ve grown as a company and as a team.  Every team member is giving 100% working selflessly at odd times as well.

The Relevance of Digital Marketing in the Present Scenario

Digital Marketing

Digital marketing is the hottest topic in the internet development industry. We are within the 21st century. Everybody relies on digital technologies. Whether your business is little or huge, if you would like to succeed, you want to get on online. Nowadays every act of day to day life like reading news, education, booking hotels, tickets, banking is online. Simply put, digital marketing is the promotion of products or brands using electronic devices or the web.

Digital marketing uses multiple channels and technologies that allow a corporation to research campaigns, content, and strategy to know what’s working and what isn’t typically in real-time.

Digital marketing may be a bunch of techniques utilized in promoting or marketing products or services on the web. It’s a web marketing strategy that brings together many varied functions to figure towards the market growth of a business. Digital Marketing scope in India at the present is phenomenal because the digital media is that the new hot topic that works with the assistance of the web and has proved to be the fastest medium of mass communication.

Digital marketing has several benefits that will boost your business growth. Digital marketing techniques include search engine marketing, local search marketing. Content marketing, remarketing, responsive web design, email marketing, social media marketing, and so on. Each of these techniques has its significance. Based on this, let’s discuss the importance of digital marketing in detail.

Here I am listing some techniques of Digital Marketing:

Website marketing: – Website marketing is a way of promoting products through online various social media profiles. From this, the clients will get a first impression by simply looking at your website. If the website is more attractive to showcase your product or your talents, it is more likely to grow your business fast.  

·Search Engine Optimization: – It also plays a big role today. If you need more attraction from your customers, you need to think about search engines. Because the usage of proper SEO tools will rank you on Google. That will make your product famous and you will get more clients to work with.

Content Marketing: – It is another important thing which has relevant significance in digital marketing. Content marketing is actually when your business creates and promotes certain content assets that are aimed toward attracting and interesting your target customers. These content assets are often created for a variety of various purposes, including generating brand awareness, growing site traffic, boosting leads, or retaining customers. It means like you can market your content for writing blogs, website contents, articles, and so on.

Social Media Marketing: – We know that most of the brands are now using social media marketing for promoting their products. This will help to make their product more users friendly and will reach to a large number of people. Since more than 80% of people are there on different social media platforms. So, the marketing rate will be very high. 

In today’s digital world, many folks are still unaware of the advantages of the web. Most folks are still during a belief that the internet can only be used for chatting, online gaming, surfing, and watching a couple of videos.

Beneficial Impacts of Digital Marketing:

Most of the prevailing internet users are still unaware of the term Digital Marketing and therefore the benefits of Digital Marketing. One of the simplest things the web is providing us. Some benefits are listed below;

To Interact with Clients Online

You can interact with your clients online at any time from anywhere. In case any confusions or doubts are there for your customers, that can be reduced by this method. In such a scenario, business owners with online presence stand a chance to promote their product/services among their target customers and can offer them the products and services according to their requirements. Selling anything to a customer isn’t in the least a simple job. Especially during a country like India, where we have a born talent to think 100 times before choosing to shop for something. Huge competition in every sector taught us to match things sort of a pro. The web plays a serious role in this field.

Budget-Friendly

In comparison with other marketing firms, it is more budget-friendly. It will help you to save promotion charges for your products and services. The businesses or organizations which utilize online because the favoured method of selling are ready to measure the Conversion Rate through constant utilizing an easy method. That’s recognizing the share of users who get converted into leads and then subscribers and finally buying the merchandise or service. Program Optimization, Email Marketing, and Social Media Marketing are the strategies that have a high conversion rate because they will produce or generate an effective and fast channel with the buyer.

Get linked to the Smartphone Users

We know that nowadays a person without a Smartphone is very less. So online marketing via digital platforms will help businesses to reach their product to a maximum of users. It is a great source to reach out to a large number of customers. Almost more than 50% of users are doing online shopping. So, the chances of getting in touch with them are easier. 

Traditional marketing includes advertising and promotion of products and services on a medium like pamphlets, posters, commercial ads on radio and TV, and other expensive ways. At that point, social media or the internet weren’t utilized for promotion. Traditional marketing had a restricted scope and customer reach. But after the invention of digital marketing, there are multiple online channels through which you’ll promote your business digitally. If a business goes digital, only then it can survive in today’s world. Hence digital marketing is important.

Digital marketing has several benefits that will boost your business growth. Digital marketing techniques include search engine marketing, local search marketing. Content marketing, remarketing, responsive web design, email marketing, social media marketing, and so on.

Top Eight Questions You Need To Ask Before Hiring a Web Design Agency

SEO Services

Everyone wants their business to be on the top of the ladder. Isn’t it? But that takes a lot of time, dedication, and effort. Setting up a website is the first and the most important strategy to promote your business. It is an important investment that acts as a strong backbone for your business. It is highly recommended to hire an agency that can help you with the website development and design services. Furthermore, if you’re looking for the best and reliable web design agency, then you need to do a lot of research as there are many options to choose from. 

Your website is the face of your business, so ensure you get an exceptional web design. Also, an outstanding web design enables you to stay ahead of the competition. Well, this is the most important aspect of running a business and that’s what our team of dedicated professionals work for. We have a team of ingenious minds who work together to deliver exceptional and highly responsive website design to clients.

Reasons to Hire a Web Design Agency

Exclusive looking websites

We have a team of skilled professionals to deliver the right business website design and logo for your brand. We work effectively to offer our clients with the website design and logo that reflects their business in the best possible way.

High Quality and Responsive Web Design

As a professional web design agency, we offer high quality and responsive web design services to each of our clients. Your web design needs to be responsive and easy to navigate and that’s what we work for.

User-Friendly

We are here to offer a user-friendly experience to your clients. Our team works on making your website easy to handle.

Faster Loading Web Pages

We know how important is the load time for businesses, thus our dedicated team works on offering that to you. This is one of the essential things to consider when getting your website designed as it reduces the bounce rate.

Result-Oriented Web Design:

We just don’t design your website but create a platform that results in producing huge benefits for your business. More sales and faster growth through our website design is what we aim for.

In this guide, we will be discussing some of the questions you need to ask before hiring a web design agency.

1. How long have you been working?     

It is one of the most important considerations as it’s important to hire an agency that is highly experienced to handle your project in the best possible way. A good agency is the one who has been long in the business. They might have worked on similar projects like yours and will be able to handle the work efficiently offering desired results. If you’re hunting for the best web design agency, then you need to be wise enough to make a smart decision.

2. What are their credentials and qualification? 

Ask them about the qualification and credentials of their designing team. Looking at the team’s credentials and qualifications will ensure that they have a team of highly skilled and knowledgeable professionals. This will help you get high-quality services.

3. Can I have a look at your previous work?                                     

This is probably another one of the most important questions to ask when hiring a web design agency. Ask them if they can offer you with the portfolio of their work. This way, you’ll get a clear idea about the quality of the services offered and understand whether they are suited for your project. Take time to visit some of the websites they have worked on and don’t forget to test usability and functionality. 

4. How do you price your services?                                                         

Every design agency prices the work on websites differently, so understanding what the price includes is essential. However, ensure to set your budget and stick to it. Know what you can afford and then choose the service provider accordingly. It’s important to take this into consideration to avoid any issues in the near future.    

 5. What is their track record and reputation?                                                                                      

Check the track record and reputation of the web design agency you’re considering. It’s important to hire an agency that has a good reputation in the market and the one who can offer you with the best possible services. 

 6. Can you provide client testimonials?                                                                                                      

Have a look at the online reviews and feedback to get a clear view of their services, which can further help you to make a smart decision. A reputed agency will take pride in sharing client testimonials, so choose the one who does. 

 7. Can you offer a written contract for services?       

Ensure to get a written contract of all the details and deals of the agreement. It’s important to get everything in writing so as to avoid any issues in the long run. 

 8. What’s the service delivery duration?                                                          

Make sure to ask about the duration in which the agency can deliver your project. However, the time taken to complete a website project varies depending on scope, complexity, and both your and the design agency’s ability to hit the deadline. But based on the understanding of your project, the agency should be able to give you an estimate and provide a schedule for key project milestones. It’s important to have an idea of the time they’re going to take to deliver your project as well as understand the factors that can affect the schedule. 

Business owners invest in their websites to boost their online business. It is the best marketing tool that can help you reach your goals in the best possible way. Hunting for the best web design agency can prove out to be a daunting task, but doing a little research and asking the questions mentioned here can help. It helps you determine who is best equipped to help build your website that is both clean and easy to navigate. Thus, enhancing customer satisfaction and increasing your ROI. So, take a step ahead and hire the best one for your online business.