What is Modern Graphic Design?

Graphic design

The piece of design is not called design; they make the art.” All modern graphic spheres cover life cycles which include visual communication, 3D posters and animation, and many books. The art of graphic designing expresses their creativity in the purpose of solving problems and satisfying the requirements of people. It is the matter of communicating with others through images, shapes, different sizes, and many more that we will discuss here in detail.

What is Graphic Design?

What do you think about graphic design? Have you ever tried making any graphic design? Let me tell you it is basically about using different shapes, sizes, colors, lines, curves, complexity, fonts, shades, and pictograms. It’s about the mixture of these things which completely makes a graphic design. By using these all together the designer makes it like a visual approach to all the viewers. The designer makes the graphic design by using their talent and makes it like a communicating source to others.

Modern graphic design as a whole covers all human life phrases. You will love doing graphic designing if you want to. It’s not that hard you just need to have some technology and your inner talent. The more you’ll practice the more you’ll learn. It’s the best source for expressing your thoughts to the world with a proper illustration. If you are exploring graphic designing from the past few years then you have noticed that it has changed in away. At the start, people use sketched shapes and their concepts to express. As becoming more connected to the outer world and with the use of new technology this concept is coming into the world’s trend very quickly.

In simple words, graphic designing is a blend of texts, talent, and images. To attract special audience designers are using the unique psychology of logo shapes.

Some of the points for Starting Graphic Designing

Many people believed that the history of graphic design came from caves drawings. At this point, you should design with interactive software so that it will be easy for anyone to work easily. Firstly, you should understand the firms need how they work and according to that you should choose the color scheme (e.g., red for alerts, green for notification). Secondly, how should you shape it in the emotions part? Most of the time graphic designers make motion design on the small screen. For some the styles, you should be focused especially on weighty design such as:

  • Types of symmetry and the balance
  • The flow of design
  • Retelling
  • How the client recognizes the design that is “The Rule Of Thirds”
  • Typography (basically enclosing everything from heading to the font)
  • The audience cultures

These are some of the important points to remember. Your main motive should be to display the design’s information harmoniously. You should be aware that the piece of art you are going to make should be beautiful as well as usable according to your organization. By making the finest graphic design you should give a visual presence to the audience. The user or audience should feel like you understand them. The visual presence will directly decide your design’s fate.

The History of Modern Graphic Design

What do you think about where this graphic design originated? Because it’s everywhere in our surroundings like on web pages, sites, mobile apps, logos, signs of restaurants and TV commercials, and many more. All the historians have found that graphic designing has come from the cave’s paintings or drawings in 39000 BCE. The term comes from the essay written by William Addison Dwiggins called “New Kind of Printing Calls for New Design”.

In the 1700s at the time of the Industrial Revolution which had brought new technologies to the world. These technologies helped by increasing efficiency and more production of manufacturing steps. Graphic design is the way of expressing the feeling for the requirement of the Industrial Revolution. Lithography which was the greatest design export of the revolution, which means a method of printing that includes inking the art into a stone or any metal surface and after that transfer it on the paper. With the help of these people start making easy posters for any products, events, or any political movement. This was the start of graphic designing after Art Nouveau and Wiener Werkstatte movements came into existence. After these movements, Bauhaus brings a new way of thinking which includes classical, arts and crafts, styles, types of form, and function. This we can trace as the Modern graphic design today. Then after a long time, digital tools came into the world of graphic designing to make it more professional and more cleared. Today many businessmen and companies use this every-day to develop their brand and connections with the people.

The future of graphic design will be changed. Interactivity will be the future of designs that will attract the user to play, discover their ideas, and develop their own experiences based on the situations. As a summary of 2 decades, graphic designing has changed from stem to modern equipment with the help of computer hardware as well as software. This altogether helps this industry to fabricate and organize sites and many designs. By this, all companies and industries gained rewards and innovative ideas for them.

Graphic designers also work for the UN, which improves their presentations which holds a lot of information in proposals and as well as to the people. The latest trend nowadays is 3D depth and realism in modern graphic design. You don’t have a great artist for becoming a graphic designer. It’s all about how you think, how you manage with software and technologies concerning people’s requirements. We will tell you about the types and styles of graphic design in today’s world. If you are searching for design services and if you are starting your business then understanding these things will help you to find out skills for this job.

These are Some of the Graphic Design Styles

In graphic designing designers use visual presence to solve problems and always try to communicate by using images, colors, forms, and typography. There are many types of styles in graphic design, each style has its specialization. Many graphic designers specialize in only one style and other designers focus on all as a set. But as we know this industry is drastically changing, designers should be habitual and quick learners so that they can easily add more specification to their career line. Graphic designing styles are as followed-

Ø Visual Identity Graphic Design

As you will see that there is a relationship between an organization and its audience or people. The name which the company gets relates to its organization’s tone, how it communicates, emotions, essence as well as memory and their experiences. In this style, the visual element is about the name or brand identities that act as the front of a brand which tries to tell those intangible things by using images, colors, sizes, and shapes. Graphic designers who are good at this type of style collaborate with many stakeholders by using their talent in making logos, typography, and palettes which will recognize the company or organization. In respect of this many designers also make a set of visual brand or style guides that tells all the best practices with examples. It is a common type of graphic design. The one who wants to understand visual graphic designing should be good at communication skills, conceptual and creative skills. The person should have a passion for the industry.

Ø Marketing and Advertising

According to the growing pace of the industry, marketing is one of the factors. Marketing engages people’s needs, makes them aware, and gives resources according to their needs. Since the audience likes more visual appearance and more attractive, graphic designs try to help organizations to promote and talk more effectively to the people. Marketing graphic designers work with the owner of the company, managers, or marketing professional to make assets for the strategies. Their work can be done alone or with some people as a team. For making special digital advertising and content marketing this style has developed by including more digital assets. Some examples of marketing and advertising graphic designs are – postcards, posters or banners, Brochures, Vehicle wraps, templates, Social Media Ads, images for websites and blogs, etc.

Ø User Interface Design

It’s basically how a user communicates with a device or any type of application. In simple words, user interface designing helps to make interfaces so that it will be easy to use and it will be user-friendly. It required all the things that a user needs like a keyboard, computer, and mouse. But it mainly focuses on the user’s experience and the design of on-screen graphic things (e.g. buttons, menus, and micro-interactions). It’s the job of the designer to make a balance of aesthetic appeal with technical functions. Some examples of this design are – web pages, theme designs like WordPress, and Game interfaces.

Ø Publication Graphic Designing

It is for the long-term use to communicate with the people through public issues. It is a type of print medium and has a classical design for example books, newspapers, and magazines. But nowadays there is some development in publication graphic design. The designers work with the publishers and editors. They create a perfect layout of typography and artwork. They can also work as a freelancer for any agency online.

Ø Packaging Design

For protecting some products for storage there is also a need for packaging design. But they can also convey their message through packaging graphic designs. The things we use in our daily life like bottles, bags, boxes, and containers are part of the company’s brand selling. The designers make different concepts and after that, the print is ready for the product. For acquiring this type of output the person should have a good knowledge of print processes and understands industrial design manufacturing. The designer can specialize in one type of product or more than one. The work of these designers should be top-notch conceptual with a strong working knowledge of prints.

Ø Next is Motion Graphic Design

In simple words, this graphic design refers to motion designs for example- animation, typography, audio, and film. This is one of the most popular graphic designing styles. The designers should have a good knowledge of software and should be specialized. It is also a new area for many graphic designers but it is found across all digital platforms. Some of the examples of motion graphic design are- Websites, Apps, Video games, GIFs, Trailers, and Animated logos. Firstly, the designers make their ideas on a storyboard and then bring the concepts to life with animations. You should know about marketing, 3D modeling, and coding.

Ø Environmental Designing

This type of design attracts the people to the places which have to be improved. It brings the overall experience of spaces making it more memorable, informative, interesting for people, and easier to understand. Some of the examples of environmental graphic designing are- murals, office branding, retail store interiors, stadium branding, event space, conference design, and museum exhibitions. The main focus of this design consists of strategic signage, landmarks, and visuals cues. You will see that all of these interior landscapes designing is done by the multidisciplinary practice of the environmental designers.

Ø Art and Illusions Designing

Graphic design and art illustration seem the same but they are different. A designer should know the difference between them both. They should create original artwork by using their ideas related to solving problems and the composition of communication. This all together makes a fine art of storytelling illustrations. Some of the examples of art and illustrations graphic designing are- graphic patterns for textiles, stock images, graphic novels, comic books, T-shirt design, album art, infographics, and concept art. The designers can use any type of combination to make their artwork look different and include all the requirements of the people, and then they become a good artist or designer.

Online Sales – Growth Opportunities and How To Take Advantage Of Them

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The first-ever item sold on Amazon in the year 1995 was a book and after 20 years its sales have grown to 2 trillion US dollars worldwide.

Online sales have revolutionized the retail industry. It has been constantly evolving and continuously meeting the changing needs of the people around the world. 

Initially, e-commerce was very basic and provided limited opportunities but now it is highly customized, better return policies, integration, and a lot more. Ecommerce is growing rapidly and it has now become a way of life. In the time of lockdown and COVID-19, digitalization has increased a lot and if you want growth of your business then you should opt for online store and mobile commerce.

Growth Opportunities for ECommerce in 2020: 

1. Growth of online sales is unstoppable: Online sales have grown positively over the years. Sales have increased from 1.3 trillion in the year 2014 to 4.5 trillion to date. The popularity of eCommerce varies depending upon the region. You should check for eCommerce trends and market accordingly to get the maximum benefit of eCommerce. The increase of eCommerce is because it is a lot more convenient and now people are not hesitant to buy things online. Websites are increasingly becoming customer-friendly and advanced, so the growth of eCommerce is inevitable.

2. After COVID-19, there are the biggest impacts on the eCommerce trends in 2020. As the government is shutting down the stores and then implementing the lockdowns for restriction of the social movements for various months for fighting the coronavirus so more and more people are inclining towards online shopping for purchasing various items. The impact of coronavirus will be long term and will stay even after COVID-19. This is because people will get used to the convenience and comfort that eCommerce offers and also will feel the benefits of online payments which will increase inclination towards digital shopping. 

Because of the corona pandemic, the penetration rates are expected to increase to 25 per cent for online stores. But this hurts brick and mortar stores that have not gone digital yet. 

3. Mobile commerce is growing: With the introduction of smartphones, mobile commerce has grown tremendously. Now 73% of online shopping is done via mobile phones. Mobile phones are increasingly used to browse products and do research before online purchases. Mobile shopping is becoming popular amongst the youth who have grown up with advanced mobile phones. Now eCommerce websites are optimized for mobile devices too.

4.The advent of voice commerce: Now internet users are increasingly making use of voice shopping. With smart speakers, people need not type or search they can just speak and buy things digitally. The number of people opting for voice commerce will increase by 55% until the year 2022. With the introduction of Echo and Alexa voice-controlled devices, voice shopping has gained popularity but it is still in its nascent stage. Currently, voice shopping is primarily used for browsing and searching for products. 

5. Contribution of social media in online shopping: Social media marketing has become a major platform for attracting online shoppers. Now it is possible to shop via social media platforms like Instagram and Facebook. On social media platforms, people can give realistic reviews and video testimonials too. So, the number of social shoppers has increased to a great extent. So, brands are now improving their social media reputation and even small businesses and startups can compete with big brands on social media. 

Even most eCommerce platforms are integrating social media to update the latest products and discounts from their website directly. Nowadays video sharing has also gained a lot of popularity. Social media are now becoming channels to inspire shopping trends and so brands have to take it seriously. 

6. Buyers are influenced by environmental topics: Brands need to think about green consumerism because consumers are now paying attention to environmental concerns too. Environmentally friendly practices attract more customers as people think that your brand is responsible for the environment.

7. Artificial Intelligence: Retailers spend a lot of money on artificial intelligence and it is estimated to grow further. AI retailers can provide personalized customer experience and this gives them a competitive edge over others. By making use of AI businesses get the benefit of automated marketing and better customer service too. AI also helps in optimizing discounts and pricing and also forecasting. AI also helps in knowing customer behaviour and improving customer loyalty.

8. The online shopping experience is transformed using augmented reality: Many online stores are now making use of augmented reality technology which gives enhanced shopping experience. With AR technology the gap between online and offline shopping is reduced because the products can be visualized before shopping. If you implement AR technology for your brand then you can stay ahead of your competition because it gives better detail of products and the shopping experience is highly personalized. AR shows the quality of products and customers can explore each and every feature of the services and products that you offer.

9. The future of online shopping is personalization: Almost half of the online shoppers want to get a personalized shopping experience. With this customer relationships can be made strong and there is better customer satisfaction. It is important to provide better product recommendations to your customers so that they can trust your brand. Now is the time to improve your personalized shopping experience and give your customers better online shopping facilities and attract more customers too. Personalization can be done in email marketing,

SMS marketing, showing related products based on product search, and browsing data. You can offer relevant discounts to your customer groups with personalization. This makes online shopping a lot more engaging and improved overall shopping experience. It improves customer loyalty too towards your brand.

10. There is a rise in visual commerce: The main problem that people face while using e-commerce is that you are selling products to people who are not interacting with your products physically. This is when visual commerce is being used. This is the next generation of technology which provides normal static visuals. This makes marketing a lot more effective because instead of just using product photos you can put visual data for your product. This includes interactive content, consumer-generated media, augmented reality, and engaging videos.

Visual commerce is increasingly being used in e-commerce stores according to research. The image recognition market is continuously growing recently and will further grow considerably. Image recognition feature is most prevalent in the region of North America which shows the demand for visual content in US citizens.

How to take advantage of e-commerce growth?

It is expected that there will be a growth in e-commerce sales of around 8 to 12 per cent this year. These figures are getting higher because of the COVID-19 pandemic and as compared to offline sales, this industry is expected to grow 3 times faster. The revenue that will be generated by online sales is expected to go around $427 to $443 billion this year, according to research done by the national retail federation. This means that if you have an online store then you need to be on your toes to attract customers. With the booming growth of e-commerce now is the time to take advantage of online sales strategy.

The game of online shopping is now a lot more advanced and is more focused on seamless branding, stellar customer service, and efficient automation. If you too want to take advantage of the growth of the e-commerce industry, here are four tips which if implemented can help you take your business to the top. Keep these in mind while you examine the shipping and marketing aspects of your online business in order to ensure that you generate additional revenue with the growth of the e-commerce market.

A. Build your Brand: Make sure to include your branding in all marketing and packaging stuff. In whichever way you are communicating with your customers whether, via free gifts on the purchase, giveaways, heavy discounts, free shipping, etc, you have to make sure that your branding such as social media links, logos, website links, etc are included in it. You should not confine these elements only to email marketing campaigns but do include it in each communication that you send including shipment tracking pages, confirmation emails, delivery emails, return labels, invoices, etc. 

By using your brand labels everywhere you emphasize building your brand recognition and awareness which is necessary to generate new customers and improve the loyalty of existing customers. It is needed to help your customers remember your brand so that they keep on coming back to you. 

B. Use Automation to Save Time and Money: If you are getting orders from numerous marketplaces then you might not be able to stay organized. Also, it can be overwhelming to use different shipping carriers. By making use of automated shipping software for the fulfillment of e-commerce orders, you can simplify the process of shipping and order management. This can drastically reduce the time required for processing and also your shipping costs. Repetitive tasks can be automated and this will improve accuracy and save your precious time too. 

You can reduce shipping fees by comparing rates across various services and carriers in automated software. Smart retailers make use of software to apply shipping methods automatically to international and domestic orders, manage returns efficiently, and insure their orders automatically. If shipping is automated your resources are available to manage other parts of the business. 

C. Improve your Customer Service: Make sure to have your return policy simple and clear and also notify your customers about policy changes. It should also be mentioned on your website. This will make it easy for customers to know and understand your policies and it increases pre-sales trust and improves the quality of interaction with customers. Online shopping is becoming a new trend for retail business and so just like many businesses, you should also focus on answering your customer queries promptly or hire a dedicated resource for customer service. No matter where your customer is trying to contact you, be it social media, your website, or email you should be ready to respond. Also, make your FAQ page clear and easily accessible and updated too so that customers can get their replies quickly via the FAQ section. 

D. Become a Returns Hero: According to research customer loyalty increases when the return process and policies of the brand or website are customer-friendly and simple. Giving fast response to requests for returns can make a difference between retail giants and small sellers. You should supply return labels without doing any kind of resistance, credit refunds promptly, and eliminate restocking fees to build trust and loyalty amongst your customers. If you are able to absorb the costs associated with returns then it can be a big win-win situation for your business. If you are charging your customer a fee for a return then they are likely to go to your competitor’s website. If you want to ensure that your customer comes back to you again and again then make sure that you make the returns process painless. 

For an e-commerce business, customer service and efficiency are key. By improving this you can make happy customers, streamline the fulfilment process, and improve your revenue growth. 

It is quite important to invest in e-commerce and mobile commerce for any business in today’s competitive environment. Now e-commerce is not only about having an online store but one should remain updated regarding the trends and changes that are taking place in the online market. Your e-commerce website should be ready to provide an enhanced shopping experience to your customers and build a strong bond with them to improve brand loyalty. If you want to stay in the competition and build your brand then it is important to monitor and adapt to e-commerce trends. Even if your e-commerce brand is on the top if you do not change according to the changing trends then there will be other brands that will supersede you. So follow these trends and stay on top. 

Mistakes you Should Avoid When Doing SEO

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First of all, what is SEO? Also known as Search Engine Optimization, it is the natural positioning in search engines, such as Google, Yahoo, or Bing, intending to improve the visibility of your website or blog.

Surely not the first time you have heard of this term. It is also quite likely that you have read a few articles on how to position your website. But today we are not going to talk about what you have to do, but about some aspects that you must avoid so that Google does not penalize you. Are you ready to improve the SEO of your website? Let’s go for it.

WHY IS IT IMPORTANT TO WORK THE ORGANIC POSITIONING?

At this point, you may have considered that the positioning does not go with you, but we are going to make you change your mind. The main reason for doing it? We all search the Internet for information before deciding on our purchases. And if not, ask yourself, how many websites do you visit before buying a pair of sneakers or a mobile phone? Surely many and, also, surely you end up buying on one of the pages that appear in the first place.

Being in the top positions means that the content you share is useful to both users and search engines. So, if you work on your organic positioning, you get your brand or company to be better known among users. The goal is for your buyers to find you, to attract them to you non-intrusively through inbound marketing.

WHAT IS HARMING YOUR SEO POSITIONING?

There are many mistakes that we have all made at one time. Google is always evolving and what is the good practice today probably won’t be in a couple of years. If any of the following actions continue to be maintained, it is time to correct it.

DUPLICATE OR PLAGIARIZE CONTENT

It does not matter if you are reusing your content or an interesting text from another person or agency that you liked. Copying content penalizes you and you should avoid it, not only because of Google’s algorithm but also because both you and your information lose prestige. Be original and don’t risk it.

If you want to emphasize the importance of your previous content, you only have to link it internally, as long as they are relevant and add value. If you are talking about the latest fashion trends, there is no point in feeding content links, for example.

If you refer to external content, watch the quality of the URLs. Imagine that the link you are sharing has been penalized by Google for bad practices. Check the links and if there is one you don’t trust, don’t put it. Prevention is better than cure.

SHARE LOW OR LOW-VALUE CONTENT

Do you write posts with little content? Avoid it. Google likes quality content; a minimum of words is necessary to help you position. Besides, if there is more extensive content, users will spend more time on your page.

The minimum words are 300, but it has been found that the more words, the better positioning. The ideal is around 1000 words. Remember, the extension is not everything, it has to be valuable content.

Do not try to always be selling your products or services, have something interesting to retain your customers. If you barely have traffic or hardly share your content, consider changing your strategy.

Keep in mind that you are not going to get a thousand visits from one day to the next, it is a long way that begins with the search for your interests (you can do it using Google AdWords or Analytics). Talk about what they are looking for and do not just tell the same thing as your competitors, create original, relevant, and, above all, valuable content.

NOT CORRECTLY ENCODING YOUR WEBSITE

All web pages are coded using the HTML language when it comes to the layout you have to specify and review certain parameters:

  • Meta Title or Main Title: It is included in the <head> and, besides, it must contain the keyword. Also, it will be the title that appears in the searches.
  • The Meta Description Tag: It is one of the most important and most neglected tags in SEO. It is used to describe the content on the page, that is, it is a summary that users read in search results. Like the title, it is also included in the <head> and it is recommended that you include the keywords.
  • H1 Or Main Heading: There can only be one and it is the one where you indicate what you are talking about. In our case, it would be ‘What mistakes you should avoid in SEO’. Besides, you can use subtitles or secondary headings such as H2 – in these it is also recommended to include the keyword, as long as it is natural and not too abrupt-, H3, etc. to make your page more attractive and better organized.
  • ALT Or Alternative Text in The Images: The images you share must have an alternative text that indicates what appears in the image in case it does not load or to facilitate the understanding of people who have a disability. Also, before uploading the images make sure that the file name is related to the content of the texts and the image, not a type name ‘deposit_1234.jpg’.
  • Loading Speed: The time it takes to load a web page is a very important factor that affects your search engine positioning and the experience of your users.

If the page takes a long time to load, users will leave. If not, it not only positively influences your experience but can also help increase conversions.

Google likes pages that load fast, both on desktop and mobile. Make all your pages Google Friendly! The ideal? It takes less than 2 seconds to load. What can you do to get it?

Optimize images so they weigh less without losing quality.

Remove plugins and unnecessary external resources. Yes, we know that they make life a lot easier or that it makes the website more ‘fun’, but (seriously) most of them are expendable.

Check the hosting you have hired, some offer cheap service, but of poor quality, damaging the loading time of your page. It is worth investing in a better hosting that also offers you greater security.

Codify your website in responsive. Currently, most of the searches are through the mobile so, if your page does not adapt correctly to the different devices, no matter how interesting your content is, users will not stay to read them.

In addition to generating a bad experience for the user, you are also damaging your positioning, Google knows if your page is adapted to mobile or not, it is a requirement that it be so.

OPTIMIZE THE WRONG KEYWORDS

Words have to be calculated with measure, not only the simple labeling but also the correct relationship with the public. Knowing what your target audience is looking to read is the foundation of the right keywords.

The difference between a good or bad positioning is directly proportional to the degree of knowledge you have of the use of SEO and the details that make it different. Not only must the number of links, keywords, content, and labels that we put into account be taken into account, but the quality of these and their correct disclosure must be prioritized.

IGNORE ANALYTICS

It is very important to measure the traffic of your website because otherwise, you will not be able to know how your SEO is or how to improve it. Analytics help us put an end to the typical mistakes that are made when publishing content.

FORGETTING TO MEASURE PERFORMANCE

It is important to be aware of the impact that content generates to know if the SEO strategy works correctly. Whether you use specialized software or a simple Excel format, it is vital to have a clear picture supported by statistics. This way you will have enough elements to make decisions and adjust the contents to optimize them or create new ones more in line with what users are looking for.

ROI ASIDE

Concerning the previous point, it is vital that you dedicate time, effort, and even money for promoting keywords that give you tangible results. Although it is correct to bet on positioning yourself with keywords of low popularity, you should not do it if outright visitors are not reaching your website. So, focus on what is worth it. In the end, what you want is to get more clicks and therefore translate into profits.

Keep in mind the importance of offering incomparable value, you can differentiate yourself by offering unique information that no one else owns or simply communicate differently what already exists, either in friendlier formats or that are trendy. You must be willing to try until you find the recipe that works best for you, but don’t stop trying.

FAILING TO IMPROVE OLD POSTS

Have you ever thought that instead of generating new content you can consider the option of updating what you already have? Maybe this way you avoid repeating posts and incidentally you will improve what is on the page. It is enough that you add a few paragraphs or include videos, what is relevant is to increase the performance of what is already on the page.

IGNORE THE ORDERED INFORMATION

To stand out from the crowd, it is essential to have structured data (product information, “how-to…” guides, questions and answers, e-Books), especially if you want to appear on the first page of results. The better the position, the easier it will be for users to consider you as the default option. Even those who are not looking for you directly will know you more easily.

Similarly, it is important that you optimize your site’s internal searches so that people find exactly what they want. Remember that your page is a search engine and you do not want people to leave if they consider that its interface is not friendly.

NOT BEING CLEAR ABOUT THE USER’S SEARCH INTENTION

Do you have a clear idea of ​​what your potential market intends to find? Searching for “cats” but it does not appear the same as “small breeds of cats”. Therefore, you must be clear about what that objective phrase is. Some tools can help you determine which word sets are most frequently entered in search browsers. In this way, you will have a greater degree of certainty when it comes to organizing your content and web positioning.

NON-CREDIBLE LINKS

There is no need to make the mistake of giving away links to websites with little or no credibility. This would affect our image and decrease the credibility of our content. Some links take us to external pages with information on authors that we generally do not know. It is therefore important to specify which links interest us and how they influence consumers’ vision of our identity.

BROKEN LINKS

Broken links are the shortest way for our website to gain a bad reputation among search engines. Some of our recommendations are the use of tools to analyze the situation of the links and check them periodically, in order not to err in our SEO.

THE KEYWORD STUFFING

Keyword stuffing is the spam technique in the oldest search engines, from Google to the most modest of them. This technique consists of excessively using keywords to rank better than you should.

Keywords are an essential ingredient in SEO, but abusing them causes “empathy” for Google and its algorithm.

Final Words

You already know some of the SEO mistakes you should avoid on your website, so get to work. Remember that organic positioning works daily and that you can combine it perfectly with paid or SEM positioning once you have a strong base. Get in touch with your digital marketing team to organize a work session where they evaluate the mentioned points and define a strategy with which you can improve the positioning of your website.

Google Rich Snippets- What Are They And How To Use Them?

Rich Snippets

Rich Snippets have been trending since the year 2009 when they were implemented. As years have gone by, they have advanced into an important element of Search Engine Results. Results generated by Rich Snippets can be displayed on any Search Engine Results Page which shows content such as; recipe information or star ratings for a variety of products sold by different organizations or the services they offer. They are also referred to as Structured Data Markup commonly used in Search Engine Optimization (SEO). They are remarkable and the results produced from Google Rich Snippets can help you enhance your clicks via rates by displaying diverse key information.

Rich Snippets refers to Search Engine Results that are exhibited by Google containing supplementary information apart from the usual search engine results page. Rich Snippets are displayed by Google although the information is drawn from websites with the help of structured data markup. This structured data markup can be used by site operators who add their co-existing HTML that in turn authorizes search engines to have a better understanding of the information that each web page comprises. Although, prime search engines have taken an initiative whereby they make use of this structured data markup to display more rich search results allowing users to find information or what they are searching for easily. If Rich Snippets is implemented, Google will be able to display a lot of information regarding the real results for instance if the results fall under the following categories; –

  • A review.
  • A product.
  • A business.
  • A service.

In layman’s terms.

Let’s take for example the results of a product on either Google play store or iTunes pops up on your search engine page with a star rating, the price, the page supporting, and lastly the total number of supporting votes that led to the ratings.

The Type of Content Supported by Google Rich Snippets.

Some of the structured data markup specifications lately recognized by prime search engines include; –

  • Microdata.
  • Microformats.
  • RDFa.

Microdata is the most widely used when it comes to annotations precisely the schema. With a combination of Rich Snippets and Structured data markup, any type of website can be established. Here is a list of some of the most frequently used structured data markup content through Schema.org include;-

  • Local Business.
  • Restaurant.
  • Review and Aggregating Rating.
  • Health and Medical.
  • Events.
  • Creative work- Books, Movies, TV series, Music, and Recipe.
  • Person.
  • Place.
  • Organization.
  • Restaurant.
  • Product, Offer, and Aggregate.
  • Non-text objects-Videos, Audio, and portraits.

When you conduct any Google Search, you will realize those rich snippets go along with anything that is searched. Here is a brief discussion on some of the content types that can be used by Rich Snippets or Structured Data Markup.

Restaurant Information

With the help of structured data markup, a restaurant can showcase its business by detailing its menu into categories, pricing per meal, in-depth information on each item found on the menu, Business information such as; – address, working hours, and a phone number on how to reach them. All this information is normally displayed on a Search Engine Results Page.

Events

The use of Rich Snippets when it comes to events is only meant for the near future bound to happen events, not the previous ones. It should be noted that the property synopsis is not meant for an overview of the event but the event’s formal name. Other things do include; -ticket details, the beginning of the event and end of the event date, geolocation, and duration. With the help of rich snippets, a card can be displayed on a Search Engine Results page on the right-hand side showing results of for instance an event like; – Masters Golf Tournament. Apart from this, Google offers its users many ways on how to customize rich snippets.

Reviews

Individuals and Aggregate Ratings are sustained with different types of properties that are further used respectively for each.

People

Have you realized that Google and Bing make use of platforms such as LinkedIn by displaying rich information like for instance if you search for famous people? Related results are displayed on any website page including profiles of team members, other people, or staff relevant to an enterprise. Supported properties, for instance, do include; -official names, the title they hold, the time they play, professional affiliations, and finally their contact details.

Products

One of the most fundamental uses of both structured data markup and rich snippets are with the selling of products and issuing of special offers of specific online stores and merchants. The properties available for instance do include; –

  • Name.
  • Image.
  • Brand.
  • Description.
  • Identifiers.
  • Reviews.
  • Price.
  • The currency.
  • The seller.
  • The product’s condition.
  • The product’s quantity and quality.

Online sale places that offer the same product to the same audience will ensure that they either lower their prices or display higher prices on their web page results when searched by users to market their products by displaying different price ranges for each product.

Businesses and Enterprises.

Business information such as; the phone number, the director’s information, the company’s name addresses whether physical or URL, geolocation, logo, and “about” information generally is displayed on the knowledge graph with the help of Rich Snippet.

Recipes.

Carousel is a common feature that is used by structured data markup. It’s vital when it comes to sharing any recipe information. With key properties such as ratings, the dish types, reviews, prep time, cooking time to nutrition information for example; Serving of the dish size, calories, and fat content. With these operators hosting websites related to the preparation of dishes and recipes, collections can entice their users by feeding them with rich information each time they click on their web page.

Video Content.

This applies to immersed video content displayed on your website. Some of the property information that comes with this video content does include; –

  • Duration.
  • License.
  • Production company or the producer of the video.
  • Whether the video content is user friendly.
  • Music.

Google Rich Snippet makes reservations for structured data markup related to music albums and audios. This property information is made up of links to a sneak peek of a certain song, direct links to purchasing either an individual track or a full album.

Online Courses.

Online courses are at the peak of technology right now. If you want to promote yours, then the use of Google Rich Snippets is the way to go. This is because they have a lot to offer when it comes to the understanding of the course.

Books.

Are you a writer and do have books published? You can either use Rich Snippets or structured data to display your book information from price range to its availability and synopsis or preview to your buyers.

Top Stories.

For example, you can make use of rich snippets or structured data for Google AMP to display either your blog or news content on a carousel known as “Top Stories” based on a given SERP.

Sitelink Information.

It features rich snippets displaying a lot more information on your website by adding relevant site links to your web page.

Under usual circumstances, when your website is displayed on Google, SERP, Bing, or any Search Engine, the meta description, URL, or site title you will have designated on the initial page will be displayed. If rich snippets are used, Google will be able to showcase a lot of information concerning the real results inclusive of the above-discussed content.

Does Google Rich Snippet help in Search Engine Optimization?

Rich snippet helps in Search Engine Optimization although they do not rank signals. They are displayed by Google when your web page provides it with structured data that can be read by search engines and later on be displayed on a search engine result page. In as much as Google is provided with structured data, there won’t be an enhancement of rankings directly for instance backlinks and content. Rich snippets result in other signals that Google takes responsibility for such as; –

1. Organic Clicks via rates.

Google Rich Snippets present too much information for instance; pictures, star ratings, videos, and reviews just to mention a few of which you can enormously enhance CTR most specifically in SERPS that tend to have quite a few rich snippets. CTR enhances rate rankings through used behavior signals.

2. Reduces Bounce Rates.

Rich snippets help in providing a lot more info and context giving users who are researching a sneak peek of your website before clicking on the link instead of creating short meta descriptions. This leads to a reduction in bounce rates due to expectations been stated clearly. Bounce rates aren’t direct ranking signals but user behavior signals.

Rich Snippets are not direct ranking features but do help in Search Engine Optimization by controlling user behavior signals which Google takes into consideration.

How to install Google Rich Snippets to your website.

Some of the most common ways used are; –

  • Make use of Google’s structured data markup tool.
  • Hire a web developer to generate structured data markup.
  • Incorporate structured data markup manually to your co-existing HTML.
  • Make use of tools such as WordPress plugin and third-party service.
  • If you are ready to hire a web developer to develop schema markup for your content website then it’s a perfect idea but if you don’t plan on hiring one here are some of the ways you can consider when adding Google Rich Snippets to your website.
  • Make use of tools or plugins.
  • Generate it through Google’s tools and then make use of the new code you have generated.

You must understand a few vital concepts of what exactly you are creating, editing, and tagging. So that when you develop your final HTML code you will be able to have a clear picture of what the new components are and how to detect potential errors. The three main elements of schema.org data markup for Google Rich Snippets include; –

Itemscope.

This code is inserted directly into your structured data markup to convey the beginning and the ending of your structured data. 

<div itemscope>

The code is inserted here.

<\div>

 This alerts Google on where to find structured data markup so that it can be able to feature them in rich snippets.

It also identifies the HTML found in the <div> structure concerns a specific item.

· Item type

This code denotes exactly the type of item. It’s positioned instantly at the beginning of the itemscope code such as; –

<div itemscope

Itemtype= “http://schema.org/book”>

The code is inserted here.

<div>

This states that your code is of a certain data structured markup.

Itemprop.

States specific property such as; URL, review, product, or name just to mention a few. itemprop code tends to give additional info to search engines based on the structured data you are searching for to present. For instance, movie information such as the director’s name. Creative contents such as; -Books, recipes, music, videos, TV shows, and photographs can be marked by HTML for example;

<div itemscope itemtype = http://schema.org/Book>

<div itemprop= “breadcrumb”>

<div itemprop= “aggregate rating”itemscope itemtype= “Http

The above codes feature the three functions. Let’s build structured data and figure out how to use the above-mentioned codes in specific content. First and foremost, you have to set up Google’s Structured Markup Helper Data Tool and select the type of rich snippet you want to develop.

For instance, lets select Articles content, ensure to use a Higher Visibility Blog. Once you choose your type, you can decide to either create it from a live URL found on your website or a code from a particular page. If you are not quite familiar with structured data ensure to stick to the URL option. In such a case, insert your current blog post as a URL. The tool will then load your page and give you options to choose from while you add the mandatory tags. It depends on your structure data content you choose in this case articles whereby you will be provided with a variety of options that you need to complete to reach full Google Rich Snippets.

Feature different components of your webpage and tag them with correct information, in this case, dates, publisher, URL, author, etc. Once the page has been tagged fully, ensure to add a rich snippet, click, and then create the HTML. Finally, replicate the structured data markup HTML against your co-existing HTML page found on your website.

Summary.

Structured data or Google Rich Snippets are the perfect ways of enhancing your Search Engine Optimization performance obliquely.

Digital Marketing and Growth Marketing Platform

digital marketing

In a world where digital products have become an integral part of our life, the use of the internet unavoidably becomes a magnet for the public’s attention. With every second, the number of people accessing the internet is increasing. Marketing is about how you connect with your audience at the right time and right place. Today, the easy way to meet your audience is on the internet. They are spending most of the time surfing the internet.

Digital marketing is any form of marketing that happens with the use of the internet. It confines all your marketing efforts using internet service. The various digital channels in the present world are search engines, social media, email, and other websites that connect customers.

Marketing with the use of the internet is a trending way. It is a great way to engage your clients online. It helps you to build good relations with your customers. It makes the world closer by every inch without travelling miles. You just need a good internet connection and a laptop of your own. There you go and you are ready to connect digitally to the world. Start your empire.

We need to understand the role of digital marketing and Growth marketing in the present era. In this era, appearance on social media is a strategy even if you don’t owe a website.

Growth marketing is a scientific method of designing and carrying out experiments to enhance the result of a target area. If your organization desires to achieve a target, growth marketing is a way to achieve it scientifically.

Digital marketing is a tool for your business and brand awareness. Every brand has a website. Digital content is so common that clients expect you to appear on social media. Digital marketing is a part of growth marketing.

Digital marketing has many build-in options. You can be unique to conjure the memories of the clients. You need to be creative and experiment with various tactics of marketing on a reliable budget. Digital marketing uses various tools that will monitor your success and rate of return. 

Growth marketing determines the areas for conducting a test. It also helps to improve such areas. It also helps to analyze the results and carry on any further experiments.

Digital marketer’s goal is to enhance their brand name and engage more audience to the products or service they provide. Growth hackers focus strongly on the growth of the business. Thus digital marketing and growth marketing should go on the same line.

Growth marketers work with digital marketers. Growth marketers can access data to track how campaigns are going on?  The digital market campaigns for their products. Growth marketers can quickly try to get a better result by adjusting the tools used in digital marketing activities.

Difference between Digital and Growth Marketing

We need to understand how digital marketing slightly differs with growth marketing

Growth marketers recognize one goal to be accomplished at a time. They try to experiments on new channels. They also use traditional channels to develop a good relationship with clients around the globe.

But the digital market focuses only on the goals of the brand, not the organization. They work only on popular channels. They use only a digital platform for marketing.

  • Budget for digital marketing and growth marketing

The budget is flexible serving your need. It is you need to decide. What elements of the digital market you want to add to your business profile.

If you want to use inbound techniques like SEO, Social media, and content creation for an already existing website, you don’t need to have much budget. Such features will help you to create a high quality of content that will leave your audience eye’s stuck. And for such creation, you need your investment on time.

Hosting a website and creating content using HubSpot’s CMS can be a little costly. Start using WordPress.There are other online advertising techniques. Using PPC on Google AdWords is costlier stuff. You need to compete with your industry to be the top at the search result when keyboard connecting with your business is searched. The expenses on such a tool depending on the competition of the keyword.

Types of Digital Marketing and Growth Marketing Platforms

Few powerful platforms of marketing tool in the present era are as follows-

SEO( Search Engine Optimization)

In this digital era, web pages are the way to boom your business. Working on webpages and contents has become popular. SEO is one of the important types of digital marketing. It works as a foundation pillar in your online business. SEO helps you to appear first when the user searches on the related topic. Google is the most popular search engine preferred by half of the population. SEO helps you to create your won quotation, optimize your business listings, and ultimately secure top ranks in the Google maps search result.

1.Some of the features of good SEO are as follows

2. It no longer focuses on good content.

3. The technical issue must be invisible to the search engine

4. Creativity and combining with social media is a must.

5. A unique and bold keyword is a must.

Pay Per Click Advertising ( PPC)

PPC is a sort of paid version of SEO. It is nothing but bidding for your advertisement for certain keywords on the search engine. It comprises algorithms. They provide Ad rank. They compare with other advertisements of competitors and determine where to place your advertisement.

Social Media Marketing

Everyone uses Facebook, Instagram, Snapchat, and Youtube. Social media is one of the popular media to reach a huge public. Let us utilize it in our campaign for marketing.

You can use them as a platform for advertising your products. Publish strong content add some videos and drives and interact with your audience.

Creating a business profile on social media will help to create another level of relationship with your clients. Upload a picture, shoot a video, and make a story. One can add, edit, or delete any post either of their own or others. Being different features inbuilt made it unique which conjured memories and had captured a state of mind with a single swipe.

It is no more difficult to embed the content of your blog on social media. All you have to do is just copy the URL and paste it in the WordPress editor. Once edited, it looks great on your website. When we think about social media, it is all about pictures and videos on how you display them.

Just a click a photo, post it in your account and reach a large targeted customer. You may not know that your audience members are already actively sharing your post and talking about your products and services to everyone on social media.

Here are a few tips which will boost up your business, its brand value. This will ultimately boom your profit margin.

  • Make a Catchy Hashtag: Use interesting hashtags to grab the interest in your products. Clients often search photos of a type or relating something to their interest, if one of your posts pops up to their interest, they will take some time to explore your products. A mix of local and trending hashtags should be used.
  • Carousel style to show off your products: While launching a new product, share multiple pictures of it in a single post is the best technique to drive the interest of all the users all around the globe.
  • Use of full-size image: Social media does not only restrict to a square image, option to display are endless. Try every style which fits your product. Images need to be catchy to attract customers. Be choosy while selecting images.
  • Take Polls in your Story: Satisfying customer need is a must. Thus engage them while introducing a new feature.
  • Use of Badges: Linking your account with the image is a good idea to remind your activity. Use badge to provide a link to your post.

There are some channels of digital marketing. You need to adopt the right now. All of them have outstanding features to boost your sales. And now it is up to you who need to decide which ones will fit you and your business.

Before opting for digital marketing you are advice to know certain things. So ready to learn?

Digital marketing minimizes the cost of constructing a showroom. Hosting an interesting webpage will serve you to build a platform to showcase your products. You won’t require technical assistance anymore. A few of tools of such marketing also provides you with the manual which will guide your tour to the digital marketing.

The cost of advertising for goods is comparatively low than the traditional advertisement system. Digital marketing channels have many sharing capabilities. It allows for a huge campaign. Content can be shared with multiple followers. This helps in increasing the level of sales.

There are certain cons in this new tool of marketing. Digital marketing also comes up with certain curses that cannot be overlooked. So that you don’t regret your choice. The limitations are as follows

  • Security and Privacy Issues

Your website might be vulnerable to cyber-attacks. It is never free from hackers. The continuous update might sometime lose some of the features you used in your previous data. Few social media lacks in providing client copyright to their post. Posting the best quality image on such a network might lead to the use of such images by others.

  • Worldwide Competition through Globalization

A huge audience can be reached. At the same time, you need to compete with the world. You will have thousands of competitors in your industry.

  • Limited Customer

Few social media can only be viewed as either an iPhone or Android Application. It does not have access to users who have windows mobile, blackberry, or Linux. Thus the reach of your audience can be limited to a few users only.

  • Time Consumption

Digital marketing can be time-consuming. A digital marketer spends six hours per day on digital marketing. They had to perform several tasks. Create useful and unique content and adopting a new plug-in. They need to adopt the best online advertising campaigns.

  • Feedback and Complaints

It takes loads of time to handle queries of the complaints of the customers. Building a direct contact with the customers can be sometimes headaches. You need to devote a huge time on their complaints. You also need to resolve so that they are not upset.

Everything comes with pros and cons to build init. Digital marketing though comes with few limitations, but when it comes to flourish your business and reach a great audience it never upset with its channels. Sitting at home, with the best innovative ideas one can build its empire. A new startup can use channels of digital marketing to promote their products. Just at a click of a mouse. You can reach to large targeted customers.

In the older times, it was very difficult to tell how people are in interacting with the brand name. Now with digital marketing, one can identify the audience’s behaviour. They can even change their strategy and plans. They can make more attractive content to attract users to the website.

Growth marketing and digital marketing are new challenges to survive in the market. Develop a growth team that accomplishes their targets. They care for your brand, your clients’ needs. The digital market team will use their best creation, to enhance your brand.

Campaigning for your brand is important. At the same time, your organization should also evaluate the new rates of acquisition of customers. An organization needs growth marketers to enhance their revenue.

Once you acquire the attention of the audience, your team should start developing ideas to reach and stay in the market for longer years.

Choose the right channel. Develop ideas and be the ultimate producer and the king of the market.

How to Make A Successful Content Marketing Funnel?

Starting with research on search engine optimization techniques, you get confused that content creation should start at the end of other optimization tasks. However, SEO content is everything that a website presents to users, to satisfy their immediate needs, in any of the states in which it is located, within the so-called consumer journey. One of the best ways to understand the true importance of content creation is by using the Content Marketing Funnel.

What is Content Marketing Funnel?

Content marketing is not simply writing blog posts. This is a misconception that many entrepreneurs and some marketers still believe. It is clear that blogging is a very important part of a content strategy, but there is certainly much more at stake.

The price table of your products or services is also content. The video explaining the details of the product you are selling is also content. Advertising on social networks (publications, photos, offers, images, videos) is also content. The FAQ section of your website is also content. Your clients’ testimonials and stories are also content.

This theory, raised by content marketing specialists, is based on the so-called consumer journey, or Consumer Journey, used as the basis of Inbound Marketing. 

The main objective of the Inbound Marketing methodology is to attract people defined as a target audience, convert them into clients, and retain them, so that they love the brand and promote it, thus obtaining more clients, naturally and reliably.

In each of the stages of this methodology (attract, convert, close, and delight) it is necessary to serve people the appropriate content to satisfy their information needs about the product or service they are interested in purchasing. That’s where the Content Marketing Funnel comes in.

The Content Marketing Funnel assures us that each of the pieces of online content is what users expect to find, thus enhancing the search engine positioning campaigns of each website.

Who Can Affirm That This is Not Content?

Yes, it is the Basecamp price table, but it is the perfect type of content for potential customers who are already immersed in your marketing funnel and are considering subscribing.

However, this type of content is not appropriate for leads who are still in the early stages of Basecamp’s marketing funnel. You must consider your content as one of your most valuable assets to attract your target audience and convert leads to end customers.

But not without a plan!

The content marketing formula is clear: without content (or with poor content), there is no audience and, without an audience, there is no one to whom you can sell your products.

In this post, we are going to see the different stages of the marketing funnel for a content strategy followed by some examples and practical tips.

What is A Smart Content Marketing Funnel?

By “smart content marketing funnel” we mean a fully integrated website with additional tools and plug-ins that recognize each visitor and display dynamic content and offers based on what stage of the funnel you are in.

Gone are the days when brands could successfully promote themselves by simply placing static content in front of their users.

At least in theory.

You will probably still see many companies doing things the old-fashioned way. But that carries a lot of missed opportunities. Many companies fail in their marketing efforts by failing to follow good practices such as retargeting, email marketing, lead data collection forms, A / B testing, landing pages, or social media advertising.

There are a few key factors that are crucial to a smart content marketing funnel.

Buyers’ expectations have changed and evolved.

Online competition increases (which forces you to be creative and generate new ideas).

New technological advances and tons of marketing tools and advertising technology innovations emerge such as reorientation, dynamic automation of email marketing, intention to exit detection, integrated CRM marketing technologies, geolocation, etc.

From a content marketing point of view, there is nothing better than connecting the type of content with each of the stages of the marketing funnel.

Just by having a “perfect piece of content”, there is no guarantee that you can immediately sell your product to a potential customer who has never heard of you. It is quite unlikely. People first need to become familiar with your brand and the product or service you are selling.

During that process, the “types of content” you use daily with your partner are also changing. It doesn’t tell the same stories when you’re married as it does on the first date.

The idea of ​​content marketing and smart content is the same.

How is Content Marketing Funnel Done?

The travel customer always starts with the awareness phase, followed by the evaluation phase (sometimes also called consideration) and ends with a conversion. Like the analogy of the previous marriage.

In the knowledge stage, leads cannot even be aware of the problems they have. They don’t know your brand, and they certainly don’t know the solution you have available to them. They’re just looking for answers, resources, research data, opinions, and insights, with no special goal in mind.

In the evaluation stage, leads are considering various options, including your competitors. This is usually the time when they do extensive research on whether your product or service is right for them and a perfect time for content that tells them exactly that.

Those who go through the evaluation stage are now presented with the final decision: to make a purchase or not. And with the help of the right content at the right time in the right place, this decision will be easier to make.

As the lead journey cycle changes, your content should change too.

Why?

Because of the awareness and expectations of the potential customer change. Each stage of a buying cycle has a specific set of questions that your leads will generally ask as they move through the stages. Providing them with answers to these questions at the right time will help them in the decision-making process and consequently increase your conversion rate.

The main goal of a marketing funnel is to keep your potential customers unaware of their problem or opportunity, to the point where they can make an informed buying decision.

To move a potential customer through the stages of a purchasing cycle, you’ll need to create different content designed to meet their needs in each of the three stages.

Structure of the Content Marketing Funnel

The first step towards success in an SEO strategy, after defining the main characteristics of the target audience, is keyword research, at this time there is an approach to what digital content should be developed to each stage of the consumer journey. The structure of the funnel is as follows:

Attract

Here we educate potential customers, that is, we help them understand what problems they face with the products or services they are trying to acquire, the situations of use, examples, experiences of other users, etc. The goal is to demonstrate credibility about the brand.

Some tools of the SEO attraction content creation stage are the following:

  • Blog posts.
  • Informative articles about the industry and products in general.
  • Webinars or videos on the company’s channels.
  • Complete guides on the operation, applications, and others.
  • Frequently asked questions from users.
  • Press releases.
  • Opinions of influencers.

Consideration

In this part, the person already knows what their true need is, along with the solutions they obtain when acquiring the product or service they are looking for. This is the first success of any generation of content aimed at natural search engine positioning, for example.

The user already knows what he wants, now he concentrates on determining which of all the brands, models, and prices is the most convenient for his investment. Here you should create pieces of content like:

  • Study cases.
  • The technical and characteristic information of the products.
  • Demonstration of the use of the products through videos.
  • Guides and user manuals.
  • References from other clients.

The objective at this stage of the content marketing strategy is to convince people that our brand is what they need. Remember that at this moment, the user already knows what he wants, it only remains for him to decide between the market options, for the same product or service.

Conversion

What all SEO positioning planning looks for: conversion. A conversion is an action that the user must perform, depending on the business objective, this can be a sale, a download, etc. The important thing here is to stimulate the leads, or future clients, to make the final decision, in a subtle, although effective way.

The types of content that best take advantage of this situation are:

  • Comments from other users.
  • Happy buyer testimonials.
  • Possibility of accessing a demo version (in the case of online services).
  • Free consultation channels, pre- and post-sale.
  • Operation guarantees, etc.

High-Quality SEO Content Creation

The relationship between a search engine optimization strategy and the content marketing funnel is a symbiosis. We cannot think of the success of an SEO campaign, without defining a target audience, creating content appropriate to each decision stage, and providing an effective call to action, that is, that turns leads, or prospects, into clients.

Some aspects to take into account when creating quality content:

  • Understanding the audience and use the language of the users is vital. This will result in choosing the right keywords, along with creating content that meets the needs of the target audience.
  • Don’t lose focus as it helps readers complete a specific task. Each piece of content should focus on a single topic.
  • Call to action in the content must close with a clear call to action. Something that tells the user to do more than just read an article or watch a video.

Steps to Implement A Smart Marketing Funnel

Implementing a marketing funnel for your content strategy is something that would easily be categorized as a single project for all companies. But it can vary greatly depending on the business model, the final objective of the campaign, and other factors. 

The only thing that is universal to all of them is this you must guide the new visitor through each step of the funnel by providing them with the appropriate content.

The spinal column of each funnel is based on some main concepts and steps that we will explain in detail below.

Step 1. Content for the top of the ToFU (Top of the Funnel) funnel

It is at this stage that you are recruiting your audience. At the top of the funnel, you must be concerned with awareness of the problem you are trying to solve.

You should speak with a very cold perspective at this point. Leads may not be aware of the problems they have, they don’t know your brand, and they certainly don’t know the solution you have available to them.

When a visitor comes to your website for the first time and relates to you (reading your blog, visiting your home page, learning about your services, visiting the web store, etc.), they may not realize what that you are selling.

In the ToFU stage, your goal is to communicate the final benefits to your audience. Resist the urge to pester them with detailed specs. Give them their reward. There will be time for in-depth specifications later on in the funnel.

What many entrepreneurs do wrong at this stage is trying to sell to the first-time user. Help him get to know you first or just ask what’s bothering him. Avoid any sales or even the typical sales language at this point. This way, you will have it in your funnel for a longer time.

The content in the ToFU stage should be oriented towards problem-solving. Find out who your target audience is. Identify different groups of people within your audience and start investigating what issues they have, at least loosely, related to what you’re doing.

Specific problems will dictate different types of content, but the main idea is to help your target audience solve their doubts or problems.

Content at this stage should, therefore, aim to educate, entertain, or inspire.

Increase awareness about solving the problem. Identify your target audience and their problems, check where they are, and start giving them answers. Be subtle with promotions at this stage.

Increase reorientation lists. People are much more likely to become customers after several “touches” and commitments to your brand.

Increase engagement through more retweets, actions on LinkedIn, Facebook, Instagram, and other social networks mean more page views and lower bounce rates.

Increase traffic to your site.

Metric

Growth rate.

Site interaction rate.

The number of inbound links.

Web traffic.

Unfortunately, brands often start and stop their marketing efforts by producing content only for the first stage of the marketing funnel. As a result, they lose the opportunity to obtain higher conversion rates that can be achieved later in the funnel. This involves attracting more visitors and leading them to a purchasing decision through a series of well-researched pieces of content that are well combined in various ways to promote them from one stage to another.

Step 2. Content for MOFU (Middle of the Funnel) funnel

At this stage, your visitors generally know your brand and what you have to offer. Now is the time to guide you beyond the conversion funnel. The best way to keep them interested is by trying to build a long-term relationship with them.

But how?

Don’t miss out on the opportunity to establish an eye-catching CTA (call to action) and invite your visitors to join your email list.

If you followed all the steps, investigated, and already know the doubts and problems of your target audience, now is the time to put that information to use by creating attractive and irresistible content and offering it for free. Or to be more specific, to get an email address.

Email addresses, especially the most relevant ones, are one of the most powerful resources in digital marketing. Not only do you know what your target audience is interested in, now you have a way to track them with a content strategy that suits your audience: newsletters, special offers, educational pieces, or anything else. You can build trust directly with your visitors and convince them to return to your website and slowly build a buying decision.

They are already halfway there.

If you have an established business, your most profitable pieces of content will generally be in the middle and bottom of the funnel. These are also the places where you should impress your target audience by demonstrating your qualities, experience, and reliability.

Your content at this point should encourage your prospects to send you their contact information for future marketing communications.

Step 3. Content for the bottom of the BoFU (Bottom of the Funnel) funnel

The last step we must take on our journey is to find out what content your potential customers need to make an informed purchasing decision.

The ultimate goal of a content strategy funnel is to turn potential customers into paying or end customers. It is at this stage where you need to help them choose you against your competitors.

In theory, your visitors have read your blog posts and seen your case studies, and now is the time to provide them with highly specific content.

Conclusion 

Knowing the target audience is essential to create unique attraction content, which is the star of any SEO positioning strategy.