10 SEO Trends for 2021

SEO Trends

We all know the importance of positioning the pages on the Google SERPs ranking and everyone wants to be on the top. If you also want to be on the top of the google search engine then you must have to improve the SEO of your site as SEO will be responsible for the google ranking. Because well-ranked pages provide enormous organic reach on your website. It also increases the possibility of attracting converting leads to your web page. 

So to make you achieve your goals these are a few 10 SEO trends for 2021. After applying and using them you will get great results in 2021:

  1. Relevant and valuable content 
  2. User experience (UX)
  3. Mobile SEO 
  4. Core web vitals and page experience 
  5. Zero click searches 
  6. Website security 
  7. Search intent 
  8. Long-form content 
  9. Local SEO 
  10. Customer analytics, retention & lifetime value 

1. Relevant and valuable content 

The most important and common thing is to make relevant and valuable content for your visitors. Because if your content is useless or valueless then your audience will leave your site and move to any other site. And when your audience decreases then it will also affect the brand value of your company. So you must have to provide valuable content and satisfy your audience as well. When your audience is satisfied with your content then they often visit you whenever they will search for anything. They will also respond to you in the comment and share your website with others. The main thing is that it will create engagement on your site and improve insights as well. And with time they will be your permanent audience. All you have to do is to serve your best to all the visitors not just trying to fulfill the demands of google bots. 

2. User experience 

The next thing is that you must have to take care of your user experience with your site. It is not enough to just provide useful content to the site. You also have to make the information accessible and reachable to all the people. It means you have to increase the speed of your web pages because the audience doesn’t like to wait for the loading pages. If your site speed is slow then people will move out of your site and then go with another site. Let us tell you that the Google algorithm also considers the speed of the web page and the loading time of your site. And by using this data will place your site on the Google search page. So it is a must for you to provide a high user experience to all the people. In 2021 if you want to increase the growth of your site then you must have to provide a rich and efficient user experience to all the people. For increasing the speed and decreasing the loading time you have to place lighter images and videos. Because when you place heavy images or videos on the web page then it will take a lot of time to load. According to research, it is found that a user is waiting for only 30 seconds and if the site takes more than 30 seconds then the user will leave the site. So make sure that your site takes 30 or less than 30 minutes. 

3. Mobile SEO 

We all know that the number of mobile users is increasing very rapidly in every country. Now every single person has a smartphone and they use it to surf the internet. So google algorithm started considering the mobile SEO for ranking on the search engine page as well. There are many sites which are providing only desktop versions to the people and people can’t access the site through mobile phones. So google decides to consider mobile SEO to fulfill the needs and demands of the users. Now if you want to run your site on the first page of the search engine then you must have to provide a mobile version to all the versions. For this, you must have to do the mobile SEO of your site. If you avoid this point then you must have to lose your ranking on the google search engine. 

4. Core web vitals 

Let us tell you that the core web vitals were introduced by google in 2020. You must have to follow them in 2021 if you want good results. these are three core web vitals:

  1. Large contentful paint – The large contentful paint measures how much time your site takes to load a web page and display its main content. Let us tell you that the ideal LCP measurement according to google is 2.5 seconds. So you must have to minimize the files of your web page and make your page lighter. Because lighter and simple web pages take less time to load as compared to complex and heavy web pages. 
  2. First Input delay – it measures the time taken by the page to become interactive. In simple words how much time does a user take to interact with your site from accessing the page to leaving your page? The ideal time is 100ms according to google analytics. 
  3. Cumulative layout shift – It refers to the volume of unexpected layout changes in visual content. And the idea is to keep this index below 0.1.

5. Zero – click searches 

Let us tell you that google changes the SERPs’ design and layout to provide a more effective and faster user experience. The platform started zero-click searches, in this the user will get results on the very top of the first results without clicking any site. And about 50% of google searches end without the user click on any site. It is best for the user as they get results on the top faster and its time saving as well. In this way, the user is getting what they are looking exactly for. For best results, you must optimize your content to make this new feature easier to operate. You must have to use structured data to facilitate the algorithm understanding. You have to focus on improving organic CTAs and also on answering possible buyer persona’s questions. 

6. Website security 

We all know that Google also considers your website’s security status to verify that people will rely on your site for further important content. And your ranking will also depend upon this. If you want to make your SEO strategy successful then you must have to add security features. You can use security features such as specialized plugins and SSL certificates. Let us tell you that people also prefer only those sites which are safe and secure. You also try your best to provide a threat free and secure environment. The trend of website security becomes more important with time. 

If people will not feel safe while accessing your pages then your access rate will drop and it also affects your ranking in the SERPS

7. Search Intent 

User-focused optimization has been a top priority at google for a long time. The goal of your site is to deliver the best content to your audience which meets their intentions. Google launches Bidirectional Encoder Representations from transformers and it is also called the BERT algorithm. This technology aims to understand what search terms should be represented in a particular context. In simple words, the algorithm of google interprets the international of a specific search even if it includes long conversational language. 

Let us tell you that after the introduction of the BERT algorithm the google is improving its effectiveness. And delivers the most appropriate content which increases the demand for quality. 

8. Long-form content 

Expertise, authority, and trust are the three most important words in the world of content marketing. Before reading any information on any site then you must have to know that it is shared by someone real. The person has the credibility to talk about it and has the right knowledge as well. You must have to invest your time and effort in the production of long-form content.

The state of the content report brings data that confirms the relevance of longer content. It is observed that the long reads of 3000+ words get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than average length articles. This will add to the expansion of your brand’s organic reach and the development of your digital authority. It will boost SERPs rankings. 

9. Local SEO 

We all have experienced the Covid-19 pandemic as it was the major event of 2020. Many people cause health and social security, consumers also had their habits changed. At the pandemic time, everyone appreciates the local commerce. It is because of many factors. The first factor is that the economic crisis led local populations to focus on supporting the local market to keep the economy functioning. 

In the same sense, transportation limitations led more people to search for establishments near their homes. This is the place where Local SEO comes in. This resource has existed for some time and also has Google my business as it is the main tool as well. 

2020 makes Local SEO more relevant and important for every business as well. By this, the local businesses were able to keep their customers up to date with changes in schedules, special deals, delivery options, etc. 

Let us tell you if you don’t use Google my business actively in 2021 then you will fall behind the competition. 

To appear in the local SEO ranking means establishing a positive link with the neighborhood. And then attracting customers who are just visiting or passing through the city. You just have to understand the SEO trends and adapt them is fundamental for improving the result of your digital strategy. 

As we all know that Google’s algorithm criteria change frequently you must have to be aware of the latest updates. The key point is that you must have to provide the fastest and qualified experiences to the user. 

10. Customer analytics, retention & lifetime value 

SEO is used by people to drive traffic to their website. But SEO is a vast topic and includes a lot of things. In 2021 behavioral analytics will become the hottest commodity. If you want more traffic then you have to work harder to close the gaps in revenue and demonstrate ROI. you must have to focus on the customer analytics of your site which shows you audience growth on your site and from different sources. You can use google analytics and there are few other paid tools also available. You have to focus on customer analytics as it helps you to know more about your customer interest. After noticing you have to serve according to the demand of your readers. To grow the reach of your site you must have to use social media. After using social media you will get to see a huge increment in customer analytics. 

The next thing is that you just have to focus on the niche of the site. We all know that niche is the major part of our site as all information will be related to it. People will also follow your site if they are interested in your niche. So you must have to provide the content related to your niche. Because if you are providing content that is not related to your niche then your readers will lose their interest in your site. Every time you should have to provide valuable content and provide lifetime value to all your readers. For this, you have to build trust with your readers by providing great content to them. 

These are a few things that you should have to try with your site. After using all the above points you will get to see a positive increment in the reach and audience of your site. Let us tell you that Google frequently changes its algorithm by introducing effective and useful techniques for their customers. So you must have updated with the SEO trends and keep going with the trend as well. 

Enhance Your Brands Online Presence With the Aid of Digital Marketing Solutions

Digital Marketing Solutions

In the current scenario, a business or brand that does not have an online presence is like a bird that does not have wings. Despite your best efforts the brand would not reach the level where you want. Today companies required the right amount of internet marketing solutions for fulfilling their goals. In this post, you will get a closer look at the digital marketing solutions which can deliver immediate results. This is how the well-crafted virtual presence will be able to elevate and strengthen the physical presence of the brand.

Connect Your brand with Consumer

Marketing is all about the connection of consumers with the brand for a long time. For this connection to transpire it is required to happen at the right time and place. So, you must know about where people are spending most of their time these days? Well of course it is online.

According to the statistics, about 4.57 billion people are actively connected with the internet as of April 2020. This will encompass the 59 percent of the whopping global population. The top 3 countries among this are India, China, and the United States. Whatever your line of business is you are more likely to have the competitors. The market is more saturated, and the competition is very fierce now. This also means that if you want to stand out from the competition and want to engage, attract, and convert the online visitors then you will be required to incorporate the digital marketing solutions. This will elevate your presence online and deliver immediate and measurable results. 

There are so many online global users present on various online platforms like websites and social media sites. Then what is the best way for reaching your target audience? Which are the solutions which will correspond with the identity of your brand? Are they aligning with the consumer archetype? Before we deep dive into the importance of digital marketing services let’s first start with the beginning.

Digital Marketing

Digital marketing is involving many efforts which are utilizing internet based digital technologies like computers, cellphones, and various other online platforms for promoting the services and products. These channels and platforms include social media, search engines, email, and various other websites that will connect and communicate with the potential and existing customers.

Investing in Digital Marketing Strategies

There are more than 4.5 billion people that use the web and this makes internet marketing crucial for the growth of any business. Nowadays, businesses have some sort of online presence either in the form of a website or a business listing on social media. Digital presence and reviews of a business are checked before a customer makes a purchase today. So if you want your business to be known by your customers and people to buy or use your products or services then you should remain ahead of your competition by adopting several solutions for digital marketing

What makes the strategy of digital marketing so great?

The return on investment i.e. ROI of your digital marketing investment can be tracked and can be easily measured as compared to other traditional marketing methods such as print advertising or billboards. Also if something that you do is not working or giving the desired results that you want to get then you can make changes to your communication or change your targeted audience by making minor changes. This is quite easy and would cost less as compared to reprinting your advertisement in other media or changing the location of your billboard. It is quite crucial if you are expected by your shareholders, who will be releasing your marketing funds, to report about the ROI of your digital marketing. 

Most popular solutions or services for digital marketing:

There are endless possibilities and ways of making use of digital marketing for your business. There are many components of a great strategy for digital marketing, so you can design a creative one with the online tactics that suit your budget and business objectives too. Here we have listed for you some of the most popular strategies of digital marketing and explained in brief about how you can gain benefit from each of these strategies individually.

1. SEO i.e. Search Engine Optimization: the internet is widely used globally for people to search for a particular service or product or to know about something. When a user searches for a particular term, the search engine lists out a few websites that relate to the search term. Most users click on the websites that are listed on the first page of search results and sometimes on the second page. With skillful and strategic SEO techniques you can ensure that your website is listed on the first page of the search engine for particular keywords that relate to your business offerings. This will improve the visibility of your website and help you generate more and valuable leads. SEO is the basic strategy of organic search engine marketing and is vital for the digital marketing of any business or brand. 

According to research, it has been found that users usually click on the top 5 website results that they get by their Google search. The results that are located down on the first page usually get 15% of the clicks while page 2 and farther pages get hardly 5-10 percent of clicks. This emphasizes the need for a strong strategy of organic SEO for your business, brand, services, or products. Make sure that you design your website content after choosing the keywords and planning your SEO strategy to get your position in the top results of the first page of Google.

2. Social media marketing i.e. SMM: with the growth of popularity of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others, social media marketing has become a lot more powerful. This is a digital marketing service that has got a huge positive impact on all your online marketing efforts. These social media platforms can improve your brand exposure manifolds and generate a lot of public interest in your company. Each social media platform has its own individual identity and perks and it is a great and easy way to reach out to thousands of people quickly. By using smart SMM strategies you can boost mentions, shares, likes, and interactions that will help to target global audiences that have a high potential to be your customers. 

Social media platforms have ingrained in the daily lives of people across the world and so it is an excellent platform for businesses to reach their customers and targeted audiences in a natural manner. If done correctly it can help your brand become popular quickly and you can influence the purchasing decisions of people on social media. If you are not trying out social media marketing then your business is missing out on a big opportunity to connect with your existing and potential customers and build awareness about your brand and gain new customers. If you want to put your brand on top of your customer’s mind then make sure to make the correct use of SMM

3. PPC i.e. Pay per click: PPC is done on platforms such as Facebook, Google Ads, and Bing. As its name suggests, advertisers and brands pay for clicks that they get via these platforms. Or they pay when the user clicks through to a particular landing page. This is a technique of buying traffic for your website as opposed to organic traffic using SEO. While SEO is an excellent tool for long-term business growth, PPC can be used to give your business an effective and quick boost. If you have a set budget for paid marketing then making use of a paid media campaign is a satisfying and quick win. 

Advertising using PPC is a proven technique for being a profitable approach for any business or industry. It can provide you with a quick increase in the number of website visitors and ensure high-quality conversions. There is minimum risk in the efforts put in this type of digital marketing and it is conducive for quick business growth. 

4. Email marketing: this technique provides the highest ROI as compared to other digital marketing solutions. You must not underestimate the power of email marketing. According to the research when you are spending 1$ on email marketing then 44$ would be made in return. And you also know that the people who are buying the products which have been advertised through the email are spending an average of 138 percent more as compared to the people who are not receiving the offers in email. 

Campaigns on Email marketing are time-tested and are proved to provide the highest returns from all the marketing efforts. When you are deploying the campaigns on email marketing as per the leads from the past which are considered as the prospective clients. The main key is to captivate the audience and keep them engaged always. When the contact is provided to you from their contact information then it is considered that they have already started the engagement and they would like to hear more from you.

5. Web Development and Design: Having a high-quality website makes way for a tactical and smart digital marketing strategy. You cannot make complete use of your digital marketing techniques if you have a website that is outdated or not user-friendly. So your website is the first impression that your consumer will get about your business. Make sure that you have a mobile-friendly, custom, and optimized website. This is the primary marketing tool of your brand that will impact your earnings directly. An attractive website along with the right online marketing tools is the simple formula for business success.

Apart from these solutions, you can also use digital marketing methods such as content writing, video production, Amazon marketing services, online reputation management, e-commerce website design, CRO i.e. conversion rate optimization, and web hosting. You can combine these tools with the primary digital marketing solutions according to your industry, business demands, and budget. 

Which is the best suited digital marketing solution for my business? 

You should opt for a best digital marketing agency that has experience in all the above mentioned digital marketing methodologies. They can understand your business needs and suggest a tailor-made solution that would help to accelerate and support the growth of your business. It will help you reach your business goals and improve your brand identity as well. It will help you in the lead generation and customer retention process too. They can also suggest you make use of digital marketing solutions in support or combination with the traditional marketing methods. 

Like you can make use of social media marketing to create awareness about an exhibition or seminar that you will be conducting. Also, you can make use of content marketing to write blog posts and articles about your recent products or offers to attract customers. Email marketing can be used to send emails to existing and potential customers about your exhibition. This way you can use multiple techniques in combination to get the most favorable results. 

While you make the choice of your digital avenue, it is important to analyze your customer archetype and their location and age group. If you are targeting young and middle-aged people in urban areas then social media marketing is the best option. For rural areas or senior citizens, google Ads combined with traditional marketing techniques can work better. You should remember that if you are not reaching out to the right people at the right time then the marketing will not be much effective. 

Conclusion: 

By using the correct combination of multiple digital marketing services and its correct execution you can make your business grow unstoppable. Online marketing solutions can fit any industry, brand identity, or budget. Get in touch with an expert today and see your business grow as you want it to be. You can start with a small budget and expand as your brand identity reaches the top. 

5 Great Ideas to Make Your Mobile Marketing Stand Out

mobile marketing

Mobile marketing is the new role of possibilities with endless scope for personalization and interactive sales opportunities. It is expanding at a very fast pace and it is very hard to keep up with all the things that are happening. The main key is the basics are never changing, like capturing the customer and communicating with them in a very relevant way.

Mobile marketing is considered as multi-channel digital marketing which is aimed to reach the target audience on their mobile devices, smartphones, and tablets via email, websites, SMS, social media, or by any other apps. In recent years now customers are shifting their attention to mobile marketing. Marketers are doing the same to create omnichannel engagement. Similar to the technology now marketing has also become more fragmented. So to earn and bring the attention of the potential customers, content should be highly personalized and strategic.

When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real-time at any point in the customer lifecycle.

Below are some of the 5 great starting ideas for mobile marketing which are compiled as the best examples for mobile marketing campaigns. Whether you are a starter or a seasoned mobile marketer looking for some growth then the below quick guide will help you in making the next mobile marketing campaigns.

Mobile Coupons

Customers always love mobile coupons. Mobile coupons are considered as the next evolution as compared to the printed coupons. This is growing with huge popularity. There was some customer survey which shows that around 73 percent of the customers are interested in receiving regular mobile coupons. In some other reports, it was predicted that mobile coupons redeem will increase tenfold in 2020.

For getting more ideas on making the mobile campaigns and engaging your customers you can also attend the brand summits which keep on happening at various places around the world. You can request the invite for such summits. 

Mobile coupons are sent to some target groups in the mobile database. To the people who are living in a certain area, or to the customer who is having a certain habit of purchasing. Mobile coupons are great ways for getting an instant lift to the business in slow times. When the restaurants know that you have eaten there on some weekly nights or you have done some of the evening bookings then the restaurant will target such customers with mobile coupons having things like free appetizers which are sent to their mobile. This will increase the traffic in the restaurant within a few hours.

In some places, Starbucks has sent mobile coupons which are 2D, and have increased its sales. Customers are easily able to redeem these coupons in the Starbucks store by simply scanning the barcode which is provided to them. The redemption rate for this campaign is around 60 percent and it was highly successful.

Similarly, Arby and McDonald have also recently promoted and launched their new products with mobile coupons. Customers of McDonald’s have taken the advantage of free McCafe Mocha while the customer of Arby has received the BBQ Roast Burger with the purchase of a drink.

If you are a retailer or running a restaurant or having a fast-food chain then you can also choose mobile coupons which will help in driving customers to your store. Customers are always appreciating the discount coupons and complementary products. Restaurants have benefited from the increased sales and they would be able to get an instant lift in the business whenever there is a slow time in the business.

Festive day and Holiday Mobile marketing

Festive days are the times when the family is coming together for a celebration. This is also a great time for communicating with the customers and this will add value to their lives. This will help in increasing the engagement and relationship with the customers. During the holiday season, people are often strapping the cash and are in good spirits.

These are the times when customers are likely interested in various offers. When you are helping the customers with useful alerts then this is the best way to keep customers engaged with your brand. You would be able to build strong customer relationships and loyalty for a long time.  

Turkey producer has relaunched the popular Turkey talk-line with mobile alert campaigns. This is considered a thanksgiving mobile campaign. These mobile campaigns have encouraged the customers to cook and for that receiving tips for a thanksgiving meal. Customers keep on appreciating this extra help on thanksgiving meals. And this has helped the company in building the loyalty of the customers.

Another great way for engaging and facilitating the customers is by making use of personal communication in the holiday season. You can create holiday greetings that are based on the campaign. Companies like eBay have used this in the last holiday season and also allowed their customers to send wishes on eBay live streams. Valentine’s Day is also a great opportunity for marketers. The retailers like flower shops have successfully used this strategy and send reminders to their customers for gifts for their loved ones. This has also resulted in increased sales.

SMS and Email Reminders 

Reminders are making wonders for service industries. However, it has also proved to be a quick way for businesses who are into the service industry. You would be able to achieve instant ROI. Mobile phones are taken everywhere and it is very difficult to ignore any messages. There are reminders like drop off the car or doctor’s appointment which people never forget to attend.

Usually, this reminder is set before a day or in the morning when the appointment is scheduled. Reminders services are mostly used in every industry like beauty, medical, entertainment, conferences, sports, and events. You can send out text messages for thank you messages on purchases or for follow-up appointments which gives a nice touch of customer service for your clients. 

This is a proven technique, and Kaiser Permanente which is a popular non-profit organization in the healthcare sector in the US has made use of SMS reminders successfully to cut down costs of communication with patients to a great extent. you can even send out text messages that are automated to patients one day before the day when an appointment is scheduled.

This has proven to be quite cost-effective and reduced the cases of no show by almost 50%. Earlier the company used to bear the expense of around $150 for every missed appointment, but after using the SMS reminder program Kaiser company made a saving of $275,000 in just one month in a single clinic of theirs. 

Use SMS along with an email to capture information of your customers and to send information out: if you want to increase the efficiency of mobile marketing it is advisable to combine it with other channels of marketing. One of the most simple ways to package it in combination with other techniques is to combine it with email responses that can contain more multimedia and text content. Also, this combination can lead to improved interaction with your customers. 

For example, if you make use of the feature of SMS 2 Email, you will be allowing customers to send their email address via text and get an immediate response via text message. The email would be into full-color HTML into the nominated inbox. The customer would feel the information about the brand experience. The business would be able to enhance the dialogue which can be built upon. It will capture the valuable information of customers like contact information. There would be the option of opt-in for both the email and mobile channels. These details are used for subscribing and registering the customer for the email and mobile channels. 

Trey McIntyre which is a non-profit organization has given a very good example regarding this. This is the organization that is promoting contemporary dance in many venues around the US. At each of its venue locations, the organization is capturing the contact details of the customers with the help of TV screens and posters by showing them the call-to-action messages. Via this approach, Trey has been able to build a valuable database of the customers for email and mobile marketing communications.

SMS with email is also used by large brands like car manufacturers who are offering brochures and advertising on traditional media like radio and TV.

Mobile marketing with geo-location and zip code

Mobile marketing with the geo-location will be able to add incredible value to the customer experience. The days are gone when marketers are believing in pinpointing the customer location on their cell phones. Now there are various simple ways for making use of location with the mobile marketing context which will give a richer experience to the customer.

When you are operating your business from multiple locations then for offering great service ask your customer to share the zip code with their details. In this way, customers would be able to find the nearest store or the service center for your brand. US Navy and RadioShack are offering the customer to find the nearest store when they are texting a simple SMS shortcode. You can also ask the customer to sign up for mobile marketing with the zip code. This is a very effective way of collecting valuable information for getting appropriate marketing offers at the store near your place. This is also the form of personalized marketing where you would get relevant offers dependent on your location. With the help of zip code, you are also referred to the nearest store from your place.

Various components of Mobile marketing

Mobile marketing is going far beyond mobile and messaging apps. For doing cohesive marketing you need to do responsive designs.

Mobile-Friendly websites: Mobile friendly websites will fit properly on the mobile screen and you are not required to do the zooming or scrolling. It will load very quickly and it is also free from any mobile-specific errors. You need to maintain a consistent and engaging user experience. Mobile UX will have a dramatic effect on each stage of the user buying cycle.

Mobile friendly SMS and MMS: SMS and MMS are the direct methods for sending the content to the customers. But it is also important to use this channel wisely. You would have to gain the knowledge quickly to reach your customers with messaging. You have to look at the cardinal rules for creating effective campaigns whether it is a promo, alert about the product, videos, or reminders. 

Mobile friendly advertising and landing pages:

57 percent of the email are opened on the mobile platforms and 69% of smartphone users are deleting the email which is not optimized for mobile. Because of this, it is important that your email can employ a responsive design. You need to create a strategy that can automatically format the webpage on a mobile device. Also never forget the landing pages. If the email is mobile-friendly and the click-through is going to the landing pages then the webpage is not optimized for the mobile.

How to Improve Your Blog Writing Skills in a Week

blog writing

There are millions of people who are writing every day, but only some of their writings are published or liked by readers. And the reason behind this is their writing skills, only writing skills make the difference between a good writer or just a writer. If you are also a writer and want to get published and liked by people then you must have to improve your blog writing skills. It is not an easy thing to improve your writing skills as it takes a lot of time and effort along with the right procedure. 

If you don’t take care of a few things while improving your writing skills then you may take a longer time to improve yourself. So you need to follow the right procedure as it takes less time to improve your blog writing skills. In this article, you will get to know about a procedure to improve your blog skills. The best part is that it is a one-week procedure so that you will improve your writing skills in a short period. 

If you truly want to improve your blog writing skills then you must have to follow the given steps as they are easy. And by using them you can improve your blog writing skills in a very short period. 

MONDAY 

On the first day of the week, you have understood and learned a few major things which are most important while writing a blog. If you want to write a high-quality blog then you must have to keep a few things in mind which make your blog unique. You can also surf the internet and find out the major things which are important while writing a blog. 

This is a few points that you have to take care of while writing a blog:

1. An interesting idea 

The very first thing is that you have to write with an interesting idea which is different from others and useful for your readers. You have to understand your readers for it, know about their expectations from you, and then write according to it. You must have to give priority to the quality over the quantity. Because when your readers find it useful then they do more likes, shares, and comments. 

2. A catchy headline 

The next thing is that you have to make your headline catchy. Because people will love to read interesting things or informative things. Like if you add some suspense into your headline then people will want to know more about your article. And then they read your whole article to know the meaning of your headline. So you need to make your headline interesting and catchy. 

3. An introduction with a hook 

The readers will judge the whole article just by the introduction provided by you. If your introduction is interesting and attractive only then the readers will read your whole article. Make sure that your blog will contain statistical data, index revealing key points of your blog. So that your readers will get to know what they get in the whole blog. 

4. Media content 

We all are human beings and we find visuals more interesting than text or audio. You must have to use images, infographics, videos, charts, etc in your blog. Because your readers find it more interesting as it creates their interest in your blog. When you use media content in your blog then people find it more relevant and exciting. And the fact is that when readers like your blog then they do more shares, likes, and comments. 

5. Enhance readability 

When you are writing a blog then you have to write it according to your readers. Like us plain and simple words, short sentences, creating bullet points, etc. When you take care of these things in your blog then it enhances the readability. Of your blog. Keep one thing in mind that your words should be friendly and make readers connected to you. 

These are the few things that you should have to keep in mind while writing a blog. And next time you should follow all the things mentioned above. Make sure that you have added a conclusion, call to action, social media buttons into your blog. 

TUESDAY 

The next thing that you do on Tuesday is that you should have to know how to make your content more interesting and exciting. You have to dedicate your Tuesday to learn more about making the content interesting. Many writers use professional language with scientific words and definitions which makes your content boring as your readers are not scientists. So you have to be aware that you are using easy and simple words in your content. 

These are the five common mistakes that every writer make:

1. No audience analysis 

The most important thing for any writer is their readers. As you are a writer you have to know about your reader, you have to know about their needs and expectations from you. When you give them what they want then they will attract more and more readers to your blog. Like if your niche is writing then you have to understand what your audience will need from you. 

2. Complex sentences 

There are a lot of writers who use complex sentences with technical language. And the readers will find it tougher to understand as they have to read it twice or thrice. If you are also using complex words or sentences then people will skip those lines or paragraphs and not understand what you want to express. So the easy way is to break your sentences into small and easy sentences so that your readers will understand. 

3. Product advertisement 

We all know that there are numerous advertisements available on the internet whether you are surfing on google or any other platform. And if you also use sales tone or advertisement lines in your blog then people find it irritating and leave your blog. So make sure that you are providing them informative and useful content. 

4. Lack of examples 

When you are writing your blog post make sure that you have added a good amount of examples so that people will relate it with themselves. Because when readers get live examples of imaginative examples they find it relatable and easy to understand as well. If you notice the blog post of any successful writer with a struggling writer then you get the difference of examples in it. 

5. No proofreading

There are only a few writers who do proofreading after writing the blog. It is found that successful writers always do proofreading before posting any blog and this thing creates all the difference. We all are human beings and humans make mistakes so we have to recheck our blog after writing it so that we can observe them and correct them on time. Because if you skip proofreading then your readers will find your mistakes which down your image in front of your readers. 

WEDNESDAY 

We are living in a digital world as we have numerous tools and gadgets for everything. And these gadgets will help you to take your writing skills to the next level. Many successful writers are using these tools but few writers don’t know about them. If you are also a person who doesn’t know about writing tools then read the following points:

  • Headline analyzer 

We all know that the headline of the article should be catchy and interesting so that people will read the whole blog. You can use a headline analyzer to analyze the headline so that you can improve it. It also tells you the type, length, word balance, and a lot more things. 

  • Evernote 

It is a kind of tool which saves all your texts, notes, drafts so that you can discuss it with your colleagues later. 

  • Grammarly 

This is the best tool that you can use to enhance your writing skills as it tells you all your grammar mistakes, wrong sentences, clear short sentences, and a lot more. This is paid or free, if you want to get high results then the paid version is best for you but if you want basic errors then the free version is also a good choice. 

  • Copyscape 

If you want to write the best blog which will pay you in the future then you have to make sure it should be plagiarism-free. Copyscape is a tool which helps you to recognize whether your article is plagiarism free or not. Once you do it then no one can beat you in writing skills. 

THURSDAY 

There are numerous successful writers available on the internet. You can read their articles and learn from them. The best way of learning is that you have to make relations with the best bloggers and once you do it you will get a lot of ways to improve your blog writing skills. You can simply write guest posts for them and ask for feedback so that you can improve yourself easily. There are few expert bloggers like Brian Dean, Neil Patel, Kristi Hines, Leo Babauta, James Chartrand, and a lot more. You can search them on the internet and read their blogs to improve yourself. 

FRIDAY 

We all are using social media platforms to connect with our loved ones and relatives as it is the best way to express our thoughts and feelings. You can use social media for business purposes as well. Because you will get a lot of traffic from there to your blog post. 

These are the best 5 ways which you can use for social media marketing:

  • You can create visual posts or videos which attract people to your blog post. But make sure that you are posting daily fresh content there so that your readers will feel connected with you. 
  • You can announce the post dates of your articles there so that people will get to know about it and go to read them. 
  • You can also offer special gifts for your readers so that they will read more and more. Because everyone likes to get rewards and offers so when they get offers they feel motivated to read your blogs more. 
  • The next thing that you have to keep in mind is that you have to ask questions or give answers to your reader’s questions. It creates a bonding with your readers and you which is good for your business. 

SATURDAY 

The thing which makes a person successful is their habits. Like if you have good habits it helps you in your business but if you have bad habits then it will ruin you. So these are the habits that you should have to develop to become a good writer:

  1. Read 100 pages  
  2. Write 1000 characters 
  3. Keep your desk clean 
  4. Enhance inspiration 
  5. Build relationships with writing experts 

If you follow all the above things then you must improve your writing skills within a short period. 

SUNDAY 

This is the last day of improving your writing skills as you have to write a masterpiece of your writing. But make sure that you have learned all the above points and then follow them while writing. 

This is the process you have to follow while writing a blog

  • Make sure that you have organized your workplace 
  • Take a cup of tea to boost yourself 
  • Do a little research on the internet regarding your blog post
  • Make a plan for your blog 
  • Start writing your blog according to the plan
  • Take pauses between writing it
  • Reread your text and proofread it and correct as well
  • Send or post your text 
  • Add visual content into it 
  • Then post it on your website 
  • The last and final step is to promote it on the web

These are the few steps that you have to follow while writing blogs for your articles. But let us tell you that your content and picture should be plagiarism-free. Because if you will not take care of it then you will not be liked by your readers as your content is copied or like others. If you follow all the above steps then you will become the best writer.

Top Tips to Improve Your Google Ads Quality Score

Google Ads Quality Score

Everyone is familiar with the quality score which is available for individual keywords in the Google Ads account. This is a visible keyword-level quality score. But a lot of people are failing to recognize this because there is more to play here and not meeting to the eyes. Most of the time the issue of quality scores is not solved with just the keyword which is available in the interface of Google Ads. More investigation is needed into this and also requires more digging on this part for solving the overall issue. This guide is very useful in understanding the different types of Google Quality scores. The importance and the misconceptions about the Quality score all are explained here. This article will work as a checklist for you and will help you in raising the Quality score.

Google Ads Quality Score

Google Ads quality score is measured with the relevance, quality, and performance of the ads in PPC advertising campaigns. Quality score will affect both:

  • Cost per action 
  • Position of the ads

Google Quality scores are having a major impact on PPC profitability and success. Various uncontrollable variables are present in paid search advertising. But you will not have any control over the google ads quality score and you will require to take some steps for improving it.

Proper campaign management on Google Ads will be able to increase the Quality score in various ways as given below:

Effective account structure: When you are organizing the keywords in the small related groups then it will help in increasing quality scores. This practice will help in creating specific ads and landing pages for the targeted audience. 

Better Keyword data: When you are organizing the keywords in tightly related campaigns then this will increase the relevance of the keywords. This ultimate small campaign will increase the relevancy of keywords in landing and ad messaging pages.

Relevant Ads: Google Ads are always compelling and its performance is increased by the CTR rate. High CTR click-through rate will also increase in higher quality score and the low cost per click.

Why Quality Score matters

As per google’s point of view, Quality scores are the representation of the relevance of the ads to the search queries of users. Google is the top search engine and they want to keep in that way only. Quality score will help in ensuring that the ads you are seeing are relevant to the search queries.

Again from the advertiser’s point of view, Quality score is very important for various reasons. There is a matrix that will determine whether the keyword is eligible for entering the auction and your ad will show for the query to the user on the Google search network. Additionally, the Quality score with the CPC bid determines the ad rank and for the advertisers who are on a limited budget. The formula of the ad rank on the Google search is as follows:

Ad rank = Quality score x CPC bid

The quality score is the factor that will determine the rank of the ad. Advertisers who are on a small budget will have to work hard in optimizing their accounts and will end up in the top positions. If their bid is less than the competitor then also there would be a change in the Quality score. Quality scores are affecting the placement of the ad on the Google display network. The formula for the ad rank for the targeted keywords is as follows: 

Ad rank = Quality Score x Display Network bid 

The placement of targeted ads on the GDN, the bids are being considered by Google. Either you are going for a group or the individual placement. The ad group quality score is also added to this. The formula for the ad rank for targeted ads on the google display network is as below:

Ad rank = Quality Score x Bid

Finally, the Quality score will affect the success and health of the account. If the quality score of the keyword level is very low then the keyword will not be able to enter the auction. This also means that the ad will not show up and it would not be able to compete with the searcher business. If the quality score is very low then the ad rank will also be low this also means that the traffic to your site and the ROI will be low.   

Misconceptions about quality score

There are various types of Quality scores for Google Ads and the Quality score will always matter for the account. The next subject id which we would like to look at is misconceptions about Quality score.

Changing of Match types altering the quality score

Google is measuring the quality score without taking into consideration the keyword match type. Therefore if you are having the phrase, broad, and the exact match of the same keyword then all of these will have an equal quality score in your account. Google will always determine the keywords which are based on the broach match keyword and the pink slippers and this all will have the same quality score. Pink slippers will have the same search query that’s why it is giving the exact match. Therefore when you are changing the match type of the keyword then it is not directly affecting the change in the quality score at the keyword level.

How does Quality score suffer due to keywords or Ads being paused?

When the keywords and the ads are being paused then it will directly affect the quality score and the performance of the ads. When they are active then they will enter the auction and then it will be shown. There is no quality score which has been accurate.

Search quality score and display would affect each other

As explained earlier in this guide, these quality scores are separated from each other and they will not even affect each other. Initially, the criteria are determined and then these quality scores are separated. Second, the display network and search are so different that it will be almost impossible for google to have them each other affected. The performance of one will affect the performance of the other.

Higher positions will benefit the quality score

On the surface, it is true but the quality score will be adjusted for compensating for the position of the difference in the ad. Google will consider this fact that the higher positions will naturally generate high CTR when compared with the lower positions. So you will have to compensate for this by adjusting the formula for breaking the self-reinforcing nature of those who are present at the high position.

Restructuring or deleting low QS elements

This is not true. As per Google, whether you are pausing, deleting, or restructuring the account element The historical performance is affecting the account history. When we are adjusting these items it will not affect the history of the account. When we are adjusting these items then this will not erase the history of the account. Google still recommends you delete the keywords and ads which are poor performing because this will prevent them from negativity in the history of your account. The more performance data is accrued over time and the poor performance and the negative effects were decreased. But this will not go away completely.

Quality Score with keywords

Keywords are considered as the foundation for PPC activities. When the keyword research is weak then the entire account of Google Ads will suffer. Most of the search which marketers are doing is depending on the public keyword and which is free for building the PPC keywords list. This will harm the relevance of the popular keywords and there is no way to know this in general. These tools will spill out the relevant customers and the business.

The log files and web analytics are a much better source of the data of the keyword. These are the private sources that will tell the actual phrases and keywords for finding that the real people will use this for finding the services or products which you can offer. You will also get an accurate picture of the keywords which are driving most of the conversations and traffic. So you would be able to focus on the PPC efforts in those areas without making any guesses which are based on the general global data.

You can check your quality score with the google Ads performance which is a free grader and you will get started by just entering your email.

Grouping keywords for Improved Quality Score

Wordstream will also help you in finding out the best way for grouping the keywords for optimizing the google ads and the campaign structure. The key to this high-quality score is relevance for the ad group. All the keywords which are present in the ad group would be able to share a high degree of meaning.

For example, let us take a look at the pet store keywords. It is suboptimal for lumping all the keywords into the same group. You can also try to attract the customers who are having a generalized advertisement for the supplies of pets. A keyword like pet supplier is bound to be very competitive and expensive too. On the other hand, you will not be able to create a unique landing page for each unique keyword that is present in the list. You should have time for doing something else.

The solution to this group keyword by the theme is that you should segment the group into various small groups and then create the hierarchy of small and manageable keywords in the groups.

You will also be able to write the targeted ad on the landing page for each of the groups. This will make your life very easy and also will help you in increasing the Quality score.

Wordstream will simplify the grouping process of the keyword with the tools of quality score. This also suggests the segment which is based on the relevance algorithm. This will also do the sorting for you with the click of the button. Sorting and finding the closely related keywords in the database among thousands will take hours in the spreadsheet. But this will take just a few seconds in wordstream.

Writing high-quality Google Ads

The quality score of the google ads also depends on several factors which include the relevance score of the ad as well. Among them below are a few:

  • The relevance of ad for the landing page
  • The relevance of the ad for the keyword
  • Click through rate of the ad
  • Historical performance of the account

The effectiveness and quality of the ads are very important. Similarly, you will be required to create a system for creating the ads which will not eat up all of your time. Wordstream will help you with these. The ad text tools will help you in determining the keywords which have been included in the ad groups.

When you are making use of the right keyword in the ads then this will not only improve the rankings but it will also catch the eyes of the potential customers. This will directly help in increasing the CTR. This will also improve the quality score. So you will continuously get more exposure at a low cost.

If you are also looking for help in improving the quality score then contact some good paid marketing company. You can also get free and instant auditing of your account. They are also providing tips on improving the quality score and this will help in saving your money. You can first try the google ads performance for improving the quality score. This is a very good starting point for taking a look at your landing pages and keywords. Once you get familiar with the things in these then you can start with another approach given in the article above.  

The Beginner’s Guide to Google Tag Manager

Google Tag Manager

We all know that for understanding why a site is performing in a definite way, we require insight into its user activity. To do so, maximum people use Google Analytics, but what most may not know is that there is an additional tool which, when used in combination with Google Analytics, takes the procedure of gaining insight on user activity to the next level.

That tool is the Google Tag Manager, which besides Google Analytics, could be used with other Google otherwise third-party tags, and even custom tags.

Adding tags could often be a complex process that needs coding knowledge and easily goes wrong because of human error. Google Tag Manager throughout its user-friendly interface and ease of use simplifies the procedure of not just adding, however also debugging and managing tags on your website (or different type of apps like iOS, Android, AMP), making it essentially a codeless procedure that you could do on your own without needing the help of a web developer.

What is Google Tag Manager? 

Google Tag Manager (GTM) is a free tool that aids you to easily develop and organize the tracking infrastructure on your website. This permits you to see how users are interacting with your website as well as evaluate your overall site performance. With GTM, tracking can promptly be updated without manual hard-coding, growing the efficiency of the implementation procedure, and dropping the dependence on web-developers. 

GTM has a complete range of native links (e.g. Google Analytics) wherever custom data could be sent and analyzed so that you could measure your KPIs. 

You could track an important number of events in Google Tag Manager counting: Link clicks, PDF downloads as well as cart abandonment. 

Some reasons why you must be implementing Google Tag Manager today:

Future-proofing your website

You must be fairly well-known with the Google Tag Manager that you have been using to add analytics, conversion tracking code, Adwords remarketing, Facebook pixel for your sites. And, along with, you are moreover implementing the other 3rd party tracking pixel toward your website. If you still do not use these or are unusual with these names, then, it is still not too late beforehand you start utilizing their benefits.

If there are several pages to be customized otherwise updates are involved, counting code exchange, then, Analytics code updating might become a tough procedure. In such a situation, you could use the Google Tag Manager for conversion to Analytics.

The effort involved in implementing Google Tag Manager is approximately similar to that involved in updating the Analytics code toward your site each page. However, once you place GTM code on your site then for all your future improvisation, the procedure will be simple and easy. You do not have to create the update for each page on your website, when applied to a page – it would apply to all other pages.

Do not confuse Google Tag Manager with Google Analytics as either of them is not the substitute for the other, but Google Tag Manager brings about modification to how you execute Google Analytics on your site.

Speed for implementation

The Google Tag Manager is accountable for speeding up the diverse process. Without bringing about any change to the existing codes of your website, you could add changes and new tags with the aid of Google Tag Manager. Marketers would love the awesomeness of the tool as it helps in speeding up the set-up time, the testing plus deployment of each edit is done automatically once the set up is prepared. When you have a better idea of Google Tag Manager, you could set up this all by yourself, without aid from a developer.

Secure systems

Irrespective of whatever problems otherwise concerns affect a site; the security plus site’s failure are the two factors that affect the most. However, with Google Tag Manager, this concern is solved as it takes care to stop any kind of crashing of your website otherwise vulnerabilities from crack open for your site. For novices, you could decide who would access your Google Tag Manager, Analytics accounts as well as to annul who accesses the procedure at any given point of time. However, you are required to follow the regular security practices as emphasized through Google Tag Manager as you would do with content management systems otherwise web development tools – as required. Utilize the standardized templates for common tagging scenarios, to decrease mistakes and scripting errors that might occur on your site.

 The agility of Google Tag Manager

It offers you a huge amount of flexibility as you need a lesser amount of coding for any kind of complex tags – while permitting you to utilize most out of your tags, without having to write a single line of code. This means you could get away with a little otherwise no technical knowledge, however, train yourself.

Debugging options

It is always a vital part of your design procedure to make sure that all your tags are in a functioning state beforehand you get them published to the site plus the site goes live. With the aid of a built-in debug feature, Google Tag Manager offers you to manually test and debug the modification made in your browser on your site beforehand the site goes live. This would aid you to reconsider what you publish and prevent people from witnessing what you do not want them to see. Chrome extensions, counting Tag Manager Injector and Tag Assistant would help in making the debugging procedure much easier.

Version Control

It has become an impertinent element of every website, providing a built-in version control. When you happen to alter a container, a new version would be formed and archived. But, at a later point in time, if you want to recover the old version, you could do so with ease. With this, you could troubleshoot any tagging issue and keep the tags structured as well.

Workspace plus environment

If numerous people are working on a similar project, workspace plus environment helps to divide spaces for making tags. With this, you could organize your container plus separate test tags that you do not desire to exhibit whereas your site goes live. This is especially important when you want several teams to change your website, along with stakeholders from outside the association, who can change and edit your site as well.

How do I get started?

To get started with Google Tag Manager (GTM), you must first create an account. Once you set up your account, you will be given a code snippet to add to your website pages. When this snippet is in place, you could then add and manage multiple tracking services inside the GTM interface as opposed to inside your website code. This removes the need to update your website each time you add or eliminate tracking codes.

Google Tag Manager supports a diversity of tracking services out of the box for fast execution. For all other services, custom tags could be formed, allowing marketers to add any tracking code essential. Some common services that you may set up within GTM are Google Analytics, HubSpot, or AdWords.

How do I use Google Tag Manager?

To understand how to use Google Tag Manager, you will need to understand its elements and how they work together. It could be broken down into five pieces: tags, triggers, containers, variables, and the data layer.

Containers 

The first phase to setting up GTM on your website is to generate a container, which is the top-level element that would hold all of your tags. Once your container is formed, the snippet of code that you will add to your website would be generated. The container code snippet must replace any tracking codes presently on your website that you would be moving into Google Tag Manager.

Tags

 A tag is what contains the snippet of code that would execute on your website. For each tracking code, you want to add, you will create a new tag. This takes the place of adding code straight to your website every time a new tracking code requires implementation.

Triggers

 You could create triggers to control precisely when your tags are implemented on your website. Triggers could be used to initiate tags merely at a specified time or afterward a specific event, as well as every tag needing at least one trigger. For instance, you might have a trigger that will merely initiate a tag while a button is clicked. Or, you may just use the basic “all pages” trigger, which would implement your tag on all pages while the page is loaded.

Variables

 Variables could be defined inside GTM for use in triggers or otherwise tags as needed. There are quantities of predefined variables that are produced by default, for example, page URL or container ID; however, you can make your variables besides these. How you use GTM variables will depend on factors for example what data you are tracking as well as the triggers required for your website.

Data Layer

 A data layer could be used to collect data from your website plus pass it to Google Tag Manager. This needs adding additional code to your website together with your container code snippet. A data layer is useful if you are making more advanced variables that need access to info from your website.

Overall, Google Tag Manager makes it simple plus more manageable to track data and pass it to a diversity of services. It’s a precious addition to any digital marketing strategy and can be useful in streamlining your workflow. Give it a try!

Tag Migration

If you are moving a current website to Google Tag Manager, you possibly have existing code that requires migrating otherwise. If you do not do this, there is a danger of having both the Tag Manager plus code trigger running at the same time, reasoning data to duplicate.

For a successful migration, numerous steps must be taken to audit your website.

Categorize plus log all of your current website tags. You should note precisely where each of them is plus what action they complete.

Start remaking those tags in Google Tag Manager one by one

Each new tag you set up must be tested and previewed beforehand you move on to the next one

Remove present code as you set up the novel Google Tag Manager tags

Publish your Google Tag Manager container with all the novel tags when everything above has been accomplished.

It is significant to migrate your tags in the most competent way possible to avoid any loss of data. If you have plenty to migrate, there is a trigger suppression method that you could use to avoid gaps in tracking. It is recommended if you have 100’s of tags setup already.

Here are some of the most common mistakes while using Google Tag Manager:

Not previewing containers beforehand publishing. Even if you are very confident that you have set up your triggers properly, they can fail for diverse reasons, and checking failures is basic to success.

Publishing too much will merely clog up your Google Tag Manager account. If you have planned the data you want to collect, only publish once you have accomplished the necessary tracking steps.

Conclusion:

As far, we have discussed Google Tag Manager as well as its working. GTM plays a significant role in coding for your WebPages. Before, you needed a developer to make your work easy however now GTM will do it for you. GTM is snippets of JavaScript/HTML. Coding for a non-developer is way too compound. With the development of GTM, you don’t need to be concerned about coding. Just paste snippets of HTML on every page of your website as well as let the rest of the work be done by GTM itself.

So, we could finally conclude that GTM not only aids in coding but it saves your hard-earned cash also, which you required to pay to the developer previously for coding purposes.