How to Choose the Best Shopify Developer?

Best Shopify Developer

Global eCommerce is expected to rise to USD 4.89 trillion in 2021. This sudden growth in the eCommerce industry has inspired organizations to make high-quality e-commerce websites and increase their business revenue. Businesses gravitate toward eCommerce platforms to build a requirement-specific eCommerce store for their business.

Shopify is an eCommerce platform that facilitates businesses to make comprehensive eCommerce stores. Millions of companies in 175 countries have made over USD 200 billion in sales using Shopify. Over 1.7 million merchants improvise Shopify to sell their business products to their target audience.

Shopify is one of the leading eCommerce platforms. Its motive was to enable anyone with little to no coding knowledge to make a comprehensive eCommerce store. However, businesses still gravitate toward developers to create a unique eCommerce store to stand out from their competitors. However, there are a lot of dabblers pretending to be experts at Shopify development in the market.

It is essential to ensure the expertise of a developer before hiring him for a project. Getting your store right could mean a lot of extra sales and opportunities. Here are some qualities you should look for in a Shopify developer to get the best results with your Shopify online store.

Excellent Work Samples

The first thing you must do to ensure the expertise of a Shopify developer is to check out his work samples. A Shopify developer with an excellent reputation has a genuine portfolio and links to the websites they have built. Do the sites the portfolio is linking to look like they are making sales. Improvise tools to track their growth. Do these websites look professional or a dabblers work.

Navigate around a couple of websites in the developer’s portfolio to check their functionality and other minute details. It also gives you an insight into the specific knowledge of the developer and their compatibility with your project.

Clear Pricing

Before hiring a Shopify developer, businesses often have a budget in mind to make a functionally rich website design. The dabblers at Shopify development are not aware of the funding required to complete all client’s requirements. The primary reason behind that is the lack of experience.

An experienced developer will give you a transparent pricing range. Experienced developers excel at understanding the requirements and estimating the budget required to fulfill them.

Ease of Communication

It is essential for the developer to be concerned about your project to make you an excellent website that fulfills all your necessities. He must be willing to discuss the project, answer all your questions thoroughly, and do their research to estimate web development trends.

Communication is a critical part of any web development project. It ensures your active involvement in the development process. It is one of the best ways to keep an eye on the ongoing project and assess the quality of the work been done to provide you with an excellent assignment.

Friendly and Funny Nature of the Developer

A client is usually not aware of all client requirements at the beginning of the project. Your necessities may alter, or there are some new requirements you might want to improvise in the project undertaken. You must be comfortable sharing all project specifications and altered requirements with your developer. Your developer must be friendly and should accept all your necessities at any point in the development process.

You might want to make changes in the final design of your Shopify store. Your developer must allow your active involvement in the development process and comply with all your requirements.

Determine the Skill Set of the Developer

There is a specific set of skills a developer must possess to be called an expert at Shopify development. Here are the top 4 skills you must look for in a Shopify developer. These skills challenge the task tracking proficiency level of a Shopify developer.

  • Adding new features to an existing Shopify store

You might already have a Shopify store and looking forward to making some changes to improve its functionality. You might have a new set of products to list on your business website or introduce some new navigation, product tracking, or contact features for your store visitors.

Every Shopify developer must know how to add new features to an already existing online store. They should also know how to update the price and availability and specify different product variants.

  • Migrating the eCommerce store to Shopify

You might already have an eCommerce store but on a different platform, for example, Woo-Commerce or Wix.com. You might have recently heard about Shopify and might wanna migrate your eCommerce store to Shopify. However, you do want to keep the integrity of core website elements including the theme, functionality, and product listings.

Your developer must be able to help you with that. He would be able to migrate your website to Shopify from another eCommerce platform without affecting its internal functionality.

  • Ad integration

Using Facebook and Google ads is one of the best ways to grow your business on Shopify. Shopify features enable organizations to create, launch, and measure the progress of their campaigns.

However, all these require you to incorporate ads into your Shopify eCommerce store. After that, you can easily set up an ad on Shopify within the twinkle of an eye.

You can build customized Shopify ads to be posted on various online marketing platforms such as Google and Facebook. Shopify facilitates the automatic incorporation of the titles, images, and descriptions from your eCommerce store to your marketing platforms. It also facilitates easy tracking options for checking the progress of these ads.

Knowledge of Essential Programming Languages

A Shopify developer needs to know basic programming languages. Shopify theme is like WordPress, but Shopify uses its markup language instead of PHP. Here are some essential technical skills every Shopify developer must possess.

    • Basic knowledge of HTML5, CSS3, and JavaScript.
    • Basic knowledge with jQuey
    • Basic knowledge of command line
    • Basic knowledge of GraphQL
    • Good understanding of building a full-stack web application

Why hire a Shopify development company?

Shopify enables anyone without any knowledge of coding to build a comprehensive eCommerce store with a few clicks. The motive of this initiative was to facilitate ease of website development. In such a case, the most commonly asked question is the importance of a Shopify development company. If anyone can create a website using Shopify, then why hire developers to build an eCommerce store?

The answer to that question is simple: to stand out from the competition. Countless people like you will be using the same themes and apps you can use to create a website. Seeking professional assistance is the best way to yield a unique design for your business eCommerce store and excel in your marketing strategy. Here are a few advantages of hiring expert Shopify developers:

Attractive and Unique

The most obvious reason for hiring a professional Shopify developer is to yield a unique and brand-specific website for your business. No doubt you can create a comprehensive website using Shopify. However, It won’t be different from other businesses in your industry.

Consumers focus not only on the products and services you offer but on the design and experience you provide in your eCommerce store. It must feature a personalized and user-specific ambiance. Professional Shopify developers incorporate analytics to understand your target audience’s behavior and are highly skilled in incorporating learnings into the design of your eCommerce store. An attractive website design enables you to increase consumer engagement and increase your conversion rates.

Search Engine Optimized Website

An SEO-optimized website is essential to ensure your website’s accessibility to its target audience. SEO-optimized websites appear on top of the search engine result pages. You might create a decent-looking consumer-centric website on your own. However, it won’t be easy for you to make it SEO-friendly. Shopify developers are highly skilled in developing an SEO-friendly website.

Shopify comes with a handful of SEO-friendly features, but there is so much more a developer can help you with to climb up the rankings. People think of SEO as a process to optimize keywords into website content to enable their access to the target audience. However, it takes more than sprinkling some keywords into your site’s content to attain higher SERP rankings.

Here are the key aspects of an SEO-optimized website to attain higher SERP rankings.

        • Optimize your Shopify store structure
        • Improve the user experience
        • Improvising the right keywords to enable your website access to the right audience.
        • Optimize keywords in the Shopify product pages
        • Linking your Shopify eCommerce store to other authoritative websites in our niche.
        • Carry a content marketing campaign to increase your website SERP rankings.
        • Use SEO tools to make your website SEO-friendly.

Save time and focus on core business activities

No matter the importance of a comprehensive website design, you can’t overlook your core business activities. It is always good to hire an experienced Shopify developer to build a comprehensive online store while you dedicate your time to your essential business activities. Most times when businesses try to handle everything on their own get sidetracked and could not achieve anything. If you want to succeed in your business activities, you need to focus on the execution and management of your core business activities.

However, you need to be actively involved in the development process. An experienced developer understands your limitations on time as an entrepreneur. He will allow you to look at iterations of your eCommerce store and make constructive changes.

Social media at your disposal

Social media is one of the leading platforms for online marketing. It enables businesses to connect to millions of potential business prospects and build lifelong relations. Social media enable businesses to build a brand audience and establish healthy communication with them.

Advanced features of Shopify enable businesses to integrate their eCommerce stores with their social media handles. The In-platform shopping functionality of Shopify allows you to attract potential business prospects from social media platforms such as Twitter, Youtube, and Facebook.

A professional Shopify developer knows about all these features and can help you target the right platforms to target depending on your target audience preferences to enhance your conversion rates.

Better functionality

It is not only about the theming of the graphics and other website elements, your website must be functionally rich to ensure an enhanced user experience for your store visitors.

An experienced Shopify developer begins their marketing endeavors by initiating a requirement analysis. It aims at determining the client requirements of the eCommerce store. It is an opportunity for businesses to communicate their expectation of the eCommerce store for their business. You can tell them to improvise essential functions in your website that you think can be helpful to your store visitors.

Shopify developers are highly skilled in understanding client requirements and framing a functionally rich website that fulfills all client requirements. There are certain limitations to what you can achieve by designing a Shopify eCommerce store on your own. It is better to hire a Shopify developer to present your website visitors with a functionally rich website that fulfills all their requirements.

Knowledge of essential technicalities

Shopify is an open-source software compatible with multiple programming languages including Ruby, Python, PHP, or Node JS. You might not know all these programming languages. However, a Shopify developer is acquitted with all these technical terms and can improvise all of them to build you a high-quality functionally rich website.

Conclusion

Shopify is one of the leading eCommerce platforms. It enables businesses to come up with a comprehensive website within hours. However, there are limitations to what an individual can achieve developing a Shopify store on his own. It makes it essential to hire a Shopify developer to build a functionally rich eCommerce store and help you excel in your marketing strategy. However, there are several attributes highlighted in the article, that one must look for in a Shopify developer to ensure his expertise.

There are many reasons to hire a Shopify developer. It enables business owners to focus on their core business activities while they take care of building a functionally rich website for their business. It makes your website stand out and facilitates an excellent user experience for your consumers. Every business must incorporate professional Shopify development services as part of their marketing strategy.

How to Optimize Amazon Listings that Sell?

Optimize Amazon Listings

One of the first steps in achieving success on an online platform is identifying the appropriate product. If you want to push your company to the next level, you must ensure that people can discover your product and be persuaded to purchase it. That is easier said than done, as we have learned throughout the years.

Across Amazon’s marketplaces, there are millions of things available. There is a constant increase in this figure. Consequently, it is now more necessary than ever to build Amazon product listings that are distinctive and sell well to succeed. While most sellers understand the importance of having an optimal product listing, the reality is that implementation is a different thing altogether.

Thus, before deciding what the products you wish to list are, it is better to be aware of how to optimize your Amazon listings in 2022.

Important Points to Remember for Optimizing Amazon Listings

When it comes to their ranking system and how they rank things, Amazon has not divulged the specific arithmetic that goes into it. However, we have found a few critical characteristics that are quite important for search engine rankings. These considerations focus on two primary themes: the relevancy of the listing and the effectiveness of the salesperson. In contrast to Google or any other search engine, Amazon is the best marketplace. As a result, sales play important part in your product’s organic search ranking.

Thus, how do you ensure that your product listing fulfills Amazon’s requirements? Follow these steps.

1. Select the Relevant Keywords

When users search for things on Amazon, they use a super-powerful keyword tool developed by Amazon. It takes advantage of auto-complete to detect popular keywords as well as long-tail queries. In other words, Amazon informs you of the most common search phrases among its consumers. It may be used to quickly find keywords and phrases related to your listings.

Doing keyword research is the most effective method of identifying relevant terms. To find high-demand, low-competition keywords, you may use a various keyword research tool.

There are many tools available on the web that can help spy on your competitors’ listings, and you can use them to your advantage. Using the tool, you may learn about the keywords that your competitors are using – and you might even use some of those phrases in your listing!

2. Get Your Products Listed in The Right Category

Always remember to pick the most precisely defined product categories. When choosing from the preset fields, make an informed decision.

Customers who are looking for items are led to specific product categories. You will not be considered for the final cut if you are improperly classified.

category

3. Keep Your Stock Updated

One of the most important steps to optimize Amazon listings is to make sure that you keep yourself updated with the availability of the product stocks. Always have a large supply of inventory on hand and keep an eye on it frequently to ensure that you never run out of stock.

out of stock

4. Never Duplicate Product Pages

Product pages for multiple sizes and colors of the same item should not be created separately. Customers will benefit from a reduction in the number of search results and an easier time discovering items. To avoid misunderstanding and duplicate content concerns, Amazon indexes the text that describes every product in its catalog.

5. Make Use Of Bullet Points

Regardless of how obvious you believe the information, don’t miss this step. Your sales pitch may include up to five bullet points to persuade customers to make a purchasing decision quickly and effectively. Make your bullet points keyword-dense and informative by using descriptive language. Draw attention to the aspects that distinguish your items from the competition. The ability to describe the major qualities of items increases your chances of being selected by the customer for adding into their carts. Analyze the phrasing carefully to assist clients in making good purchasing selections.

bullet point description

6. Effective Product Titles

It is one of the most significant points to remember when it comes to including keywords in a product title. Always mention the name of the brand or the manufacturer. The more thorough your listings are, the higher your chances of being seen are. Fill in the blanks with as much pertinent information as you can. Customers’ ability to locate your items and get important information depends on your products’ names.

We advise you to follow this format whenever planning a product title: (Brand) + (Sub-Brand) + (Model Number) + (Size) + (Product Description) + (Defining Features)

product title

7. Customer Reviews and Testimonials

Positive customer reviews are the best way to convince consumers that a product is outstanding. Without reviews, you can’t sell on Amazon. Customers trust merchants with a lot of positive reviews. Address negative comments quickly. Encourage consumers to submit reviews often. Good feedback requests may enhance the quantity and quality of input.

Customer Reviews and Testimonials

8. Product Images of High Quality

Most important point to remember for all those who wonder how to optimize product listing on Amazon is to upload excellent quality product images. Dimensions for a product picture must be at least 1000 × 1000 pixels. The optimal number of photos is generally considered to be 5-6. Provide customers with a sense of the product, including its characteristics and benefits. Use background that are neutral in color.

The rule of thumb is that the picture should occupy 85 percent of the frame. If necessary, hire a professional photographer to capture your product in the best way possible.

Product Images of High Quality

9. Detailed Product Description

The product description is generally found after scrolling down the product listing. It does not negate the significance of the description. If consumers are scrolling down your listing, they probably want to purchase it. They just want more information or reviews before making a purchase. Incorporate all the important keywords and produce clear, informative content about the product.

Detailed Product Description

Undoubtedly, Amazon is a best marketplace in the world where you can sell products online and connect with a global community of buyers. As an Amazon seller, take care of all the above-mentioned steps to optimize your product listings on Amazon. If you take the right steps, you would surely be able to see better results with time.

Still confused about how to optimize amazon listing? Watch this video of our expert.

USA Benefits Greatly From Indian Talent – Elon Musk

Elon Musk

 Indians are the oxygen of silicon valley! 

Twitter has observed the onset of another trend following Elon Musk’s tweet. His recent tweet was “USA benefits greatly from Indian talent”. It was his reply to Stripe CEO Pattrick Collins’s tweet-“6 American tech giants are now run by Indian-origin CEOs’. 

This recent tweet has brought attention to the role played by the Indian engineers in the USA’s tech world. Well, this is how we Indians can take pride in, but wait! These words cannot sum up all kinds of roles Indian scholars play.  

 

With the recent appointment of Parag Agrawal as the CEO of Twitter, we now have six tech giants led by Indian CEOs. At the same time, this also brings our attention to the support of the Indian education system. Parag Agrawal has been promoted from his previous position of CTO. With this, he has joined the list of the leading Indian CEOs at the helm of the US tech world.

 

Following his appointment as the CEO, Twitter’s shares have risen as much as 10%. It shows the level of trust that the US and the world put into Indian CEOs.

 

Along with Agrawal, the list of proud Indians includes Sundar Pichai at Alphabet Inc., Satya Nadela at Microsoft Corp., Arvind Krishna at IBM, Shantanu Narayan at Abode, and Ajay Banga at Mastercard. Let’s take a closer look at the roles played by some of the CEOs from India.

1. Sundar Pichai

It was in 2015 that Sundar Pichai was appointed the CEO of Google. In 2019 he was promoted as the CEO of Alphabet, the parent company of Google. Over time, his contribution led Google to be a leading tech giant globally. Well, even the organisation never failed to appreciate him for his involvement.

Pichai became a part of Google in 2004 and has worked on projects like Google Toolbar. He was also involved in developing the Chrome browser, which turned out to be one of Google’s biggest successes. 

For his remarkable work on the chrome browser, he was named vice president of product development, and by 2012, the senior vice president.

2. Satya Nadella

Satya Nadella

Satya Nadella joined Microsoft in 1992, after which he moved Microsoft to Cloud Computing. His involvement also led to the growth of one of the world’s largest cloud infrastructures. He has worked as the vice president of the Microsoft business division and senior vice president of research and development(R&D).

The cloud server project led by Nadella raised the revenue of the firm from $16.6 billion in 2011 to $20.3 billion in 2013. Considering his continuous diligence, the board entitled him the position of CEO.   

3. Arvind Krishna

Arvind Krishna

Arvind Krishna has previously served as the CEO of IBM and is the chairman of the organisation. He embarked on his career in 1990, and since then, he has shown a remarkable contribution to projects like IBM cloud and cognitive software. Well, this is not all, as he has also led the IBM research division. 

With his persistent efforts towards the organisation, he paved his way towards the position of senior vice president of IBM research in 2015. He also contributed to IBM with its $34 billion acquisition of Red Hat, which closed in 2019. Later on, he succeeded Ginni Rometty as the CEO of IBM.

4. Parag Agarwal

So, the name that made Indians a part of the conversations again, Parag Agarwal! He has recently become the CEO of Twitter at the age of 37. With this, he has become the youngest CEO of any S&P 500 firm. 

Parag joined Twitter as a software engineer in 2011. Before that, he held leadership positions in Microsoft research and Yahoo research. In 2017 he was appointed as the chief technical officer (CTO) at Twitter, succeeding Adam Massinger. 

He has been around every critical decision that turned Twitter around. On 29 November 2021, Twitter’s CEO Jack Dorsey announced Agarwal to be the next CEO. 

The Final Thoughts

The number of Indian-origin scientists and engineers in the US grew 85% between 2003 and 2013, says a report published by The Hindustan Times.

Approximately 9,50,000 Indian workers contribute to science and technology in America. 

Be it the IT Industry, Telecom, Digital Marketing, Robotics or Space Exploration, the contribution of Indians in the growing US market is indispensable for which we as Indians are proud of. Along with that, we strive to strengthen every citizen to present their inventive thoughts in uplifting the tech world and many other fields. That is because we embrace the belief ‘better together than alone.’ With such a perspective, we aid every employee of our firm. We strive to bridge all kinds of the gaps between today and a thriving globe. 

Why Digital Marketing Is Best for SaaS Companies?

Digital Marketing for SaaS Companies

In the IT industry, Saas is the fastest growing sector, professionals and entrepreneurs usually look for Saas-based solutions. In the earlier stages, when there was less competition, it was easy to sell SaaS products. However, with this increasing competition in the Saas sector, it has become difficult for Saas-based companies to make a distinguished image.  As per today’s scenario,  marketers are putting continuous efforts into optimising their marketing campaigns, landing pages, and doing all the possible things. Therefore, it is clear from this practice that marketing plays a vital role in any business.

The right marketing techniques can help companies gain a reputation, and that is why effective digital marketing is needed so that SaaS companies can get success online. How can a digital marketing company make a difference in the online image of Saas companies?

Here, the answer to this question has been explained via the below points. So keep on reading.

1. Framing and planning strategy

For every business, it is essential to generate leads that can turn into sales. In the case of software as a service business, there is an increasing need to attract customers and gain visibility.  So, it is pivotal to define strategies that can reduce customer churning and can push the software business. The first thing that digital marketing experts do is plan their moves to nurture the customers and convert them into potential users.  Digital marketing majorly focuses on Inbound leads which can benefit software-based companies.

2. Finding the target market

It is extremely essential to know which users to target or define an exact demographic for a product as a solution.  Defining the audience can help you appeal to those who are literally looking for software as a solution. If you own a Saas-Based company, it is essential to understand who will use your product in the market. It is where a digital marketing steps in to help you. The marketing experts can help you in making your product look more appealing than your competitors.

3. Increased Organic Search

Well, honestly, this is the most effective method, organic search can be the most effective way to attract customers and reach out to your prospects. It is much more affordable than spending an amount on paid ads. You can include content marketing and systematic keyword research to optimize your web pages. It is one of the best ways of driving tremendous traffic other than paid search, ads, email, or social media.

4. Choose the right platform.

It comes under the digital marketing strategies to choose the social media channels as per your target audience. The right marketing strategies focus on those channels where your audience is most active. If your focus is on the B2B market, then there are high chances of getting the customers on Linkedin. However, B2B is also for humans like you and me, so they must be spending a lot of time on Facebook and Instagram. The insights of the marketing analysis will help you to move in the right direction.

5. Optimizes the website for better conversion rate

What’s more essential for any business? Well, it is the conversion rate that can place your company at the top.  Thus, it is crucial to increase your conversion rate. Customers approach the businesses via online presence such as websites or social media pages. Having a website is the plus point, and your website must be fast and mobile-friendly. If your website contains client testimonials, it can also help in increasing conversions.

6. Content marketing

It comes under the content development strategies in digital marketing to hook the customers with engaging content. Writing effective and engaging content can help in attracting an immense client base.

7. Product representation

Software as a solution provider needs to build their business, and it is necessary to show your product to the audience. It makes your brand appear as a cutting edge among all the other competitors. Ensure your website represents how your solution can help the audience and how it can solve customer problems.

This is where a website design steps in and is necessary because only an eye-catchy website can attract visitors. The content on your website should hit the pain points of users, and it must showcase the product benefits. The goal is to show the competitive advantage of your software product.

8. Customer's buying journey.

Well, the most overlooked part is the buyer’s journey. Never overlook who is purchasing the product.  Analysing how quickly or late the customer decided of buying your product can help to put the potential customers efficiently into your sales funnel. Being a software-based company, can you figure out how to capture the interest of the target audience?  Well, if we guess the majority might not be knowing this. However, with digital marketing strategies, you can get the answer.

With digital marketing, you can strengthen your Business to Business approaches.

Anyways, the SaaS business is no doubt a great business providing solutions via software products. In today’s competitive market, customer retention and acquisition is a bigger challenge, and honestly, digital marketing in SaaS can help you via brainstorming. Marketing in the SaaS business can be challenging, but it is not something that cannot be done or is impossible. It is because the audience doesn’t expect to see the same product for the problem, as there must be a reason for them to switch from one product to another.

In short, the SaaS products should showcase how different they are from other products and their competitors. Performing extraordinary marketing efforts can result in something extraordinary. With time, SaaS solutions are changing constantly, and the changes are new features, new plug-ins, tools, etc. These updated features advance the functionality of the software, hence making it better for users. On the other hand, SaaS companies can utilise content marketing, SEO, and other strategies to showcase this and build brand credibility.

Every time the competition gets hard. In addition, the fascinating part is, only those stay who know how to market themselves efficiently in front of the target audience. Even though the product has a less lifetime, it still wins over its competitors because of the efficient portrayal of its services. You can educate your customers and target audience about your product via webinars. With this, you can sketch in front of them how your software product is different and can solve the problems.

There are several more ways via which digital marketing can help a SaaS-based business to grow. You just need to plan and implement the strategy or take help from SEO company or digital marketing agency.

Conclusion

Every day, in the IT sector, you will see a new competitor and standing out in such a noisy environment as a brand becomes daunting. So, it is foremost essential to do Saas marketing, to stand out from your competitors. At SEO Discovery, we have helped many Saas-based companies by developing their digital marketing strategies. If you are a Saas Professional or entrepreneur or an established company, we can help you to grow your business.

Get in touch with us, and we will be delighted to help you out.

Voice Search: The Ultimate Guide

voice search guide

One thing that has been established beyond doubt is that we are living in the middle of a voice search revolution. Right now voice search is huge and it is only likely to get bigger in the coming time. Users of different age groups, gender, ethnicity, nationality, professional specialization are making use of voice searches irrespective of the kind of information they are looking for. Experts opinion “this is definitely the next big thing or trend” which can be spotted in virtual behavior of people across the world.

Statistical figures

Surveys have proven the fact that nearly 41% of adult users of Google make use of voice search daily. Out of this figure nearly 55% users are teenagers. About 20% of the mobiles queries generated across Google are voice searches in the recent times. Voice search has grown by a margin of 35 times than what it used to be back in 2008. The figures revealed in the surveys clearly points out at the fact that the trend of voice search is already here. Nearly 25% of all Windows 10 desktop searches are done through voice searches. The arrival of devices like Amazon echo have got people so used to voice searches that they cannot think of imagine going back any more.

Reasons for its growth

The reasons for the growth of voice search in the current times are numerous. Let us take a look at them:

  • Speed – This is one of the main reasons that explain the huge popularity of voice searches in the current time. It has been clearly explained that voice searches are as fast as 3.7 X as search across keyboard. Faster searches mean faster answers. Naturally we can understand why more and more users are opting for voice searches instead of keyboard.

  • Best suited for mobile purchase – Voice search is a pattern which is highly compatible for searching information across mobile. Nearly 75% of searches generated across search engines are done through mobile phones. Naturally the number of the volume of voice searches is on a high in the current times.

  • Greater convenience – The facility of not having to type words across keyboards for queries and questions is highly convenient. Saying the same thing is as easy as a breeze in comparison.

Voice search and search patterns

One thing that has been proven so far is that voice searches can affect and change the way search engine traffic look for information. The feature of voice search can change people search approach in a couple of ways. Now the searches can be longer and they can be much more conversational. A survey report on the searches generated across the Google shows that now people are making use of these search features more frequently and on different context. Search parameters like ‘near me now’ have grown for over more than 150% in the last couple of years. People make a greater use of such a voice searches in public places like the gym, restaurant and even public bathrooms. No wonder the modern search engines are also referred to as answer engines.

Keywords for voice search

Selecting keywords for voice search is a completely different ball game as compared to keyword research for other or conventional SEO strategy.

  • Natural language – When searching for keyword for voice searches the choice of keywords must be more natural language oriented. This is exactly why robotic words like diet, athlete, paleo etc are getting replaced by choice of words which are more commonly heard in regular conversation between individuals. Now the keywords for voice search must have a more natural sound to them which will give a big boost to a particular product or service.
  • Long keywords are in – That is exactly what you heard! Earlier SEO expert tried to avoid insanely long keywords. Simple reason for this was because earlier when searches were generated through typing on keyboard such long keywords were avoided by users. Naturally they did not have any role to play in the SEO strategies. However in the current time with the voice search taking over the domain the normal keyword length is also getting enhanced. This is the correct time when you can use particularly long keywords which are otherwise perfectly normal in regular oral or verbal communication.
  • Keywords posing a question – Recent trends have inaugurated the fact that a majority of voice searches are generally projected through a form of a question. Another word that is generally generated in the form of a question of cross voice searches. This is one of the aspects that must be borne in mind while selecting keywords for your voice search plans.

Optimize your site for voice searches

These days if you wish your website to offer you maximum benefit making the most of the recent trend of voice searches you need to play the game by a certain set of rules let us take a look at them.

  • Concise answers – The content of your website must be so designed that it should offer crisp and concise answers to queries generated in the context of similar topic.

  • Create voice search FAQ pages – FAQ frequently asked questions pages can be extremely useful for voice search. They offer concise answers to precise questions which can make your website highly reactive and responsive to different voice searches. This will obviously give a greater advantage and visibility to your website.

  • Featured snippets – This is a very effective cheat code which can respond like magic to any kind of voice search for stop service have revealed that more than 40.7 % of voice search answers are generated from featured snippets.

Finally

Voice search is a pattern or traffic behavior across virtual platforms, which is here to stay. People are making use of this feature and are likely to do so in the coming times as well. Naturally web developers must take this aspect into their consideration at the time of designing new creations in the coming times.

The Definitive Guide to SaaS Marketing

SaaS Marketing

Marketing is a lot more than a word consisting of nine alphabets; it covers several concepts and fields. Content marketing, Email-marketing, Social media marketing, to name a few. SaaS marketing is one such term associated with marketing. However, what is it all about, and how is it different from other forms of marketing?

What is SaaS Marketing?

Software as a service marketing also known as SaaS marketing is a very unique and exemplary type of marketing in which one creates awareness about a definite type of software. It acts as an impetus due to which a software’s progress in the market is accelerated.

Not only that but, it creates an influence of the software in the eyes of the audience. They create the much-needed image of the software. It is this image that is sold to the customers. This is the reason behind the increasing popularity of SaaS marketing organizations.

SaaS organizations help in creating definite marketing strategies for a particular software. These strategies are directly linked to the popularity of the software. With the help of proper marketing techniques, one can launch software comfortably. It is very important to know about the basic concepts related to SaaS companies.

This article will act as a guide to SaaS marketing. SaaS marketing is very different from any other type of marketing. There are very crucial aspects that one needs to understand properly if they wish to learn properly about SaaS marketing.

What makes SaaS marketing different?

As marketing has different forms, what makes SaaS marketing different from other forms?

The basic difference between SaaS Marketing and other forms of marketing is that it is related to promoting software, which does not include any physical form of product or service. It can comprise a marketing service, not a product. The characteristic that makes it different from other forms is putting it into action. SaaS marketing oversees execution, installation, and migrating from already existing platforms. Adding to it, the software users often expect the after-sales services because they pay every month. 

The support offered can be implied as a selling point, which can be upgraded to another version. SaaS Marketers have to mark it as important as it can take efforts a step forward. 

Long-term Relationships

Several products and services are about one-time consumption. However, the purpose of SaaS marketing is to build a long-term relationship with its users. In simple terms, SaaS companies aim to reach and retain their customers for a longer run. After making any potential audience as customers, these companies take responsibility to keep in touch consistently and ensure that they do not churn. Unlike traditional marketing, it is not at all related to one and done concept. The software as a service focuses on keeping up on a longer-term. Owing to this reason, many SaaS companies extend a giveaway or freemium model for their products.

Sales Cycles

As the term sales cycle refers to selling a product, the sales cycle in SaaS marketing can be another feature to understand its difference from others. SaaS companies have shorter sales cycles, and this is because the pricing models designed for SaaS are divided into monthly shares, which make it look more than affordable to its users. It uplifts the buying decision of the buyers without having to look for any other formalities. The need for consulting higher management does not exist as it can increase capital expenses. 

Intricate Customer Journey 

As the term describes itself, customer journey in marketing refers to the time it takes for users to first encounter a brand to the time they are your customer officially. The customer journey in SaaS is not the same as compared to other products or services. It can be anywhere from six months to eighteen to seal a SaaS deal. This is because SaaS marketing can need you to create and market your products at different levels of awareness. 

For instance, it is about promoting a tool used in SEO. First of all, does your audience know about SEO yet? On the other hand, you might also have potential customers who know about your tool and several others in the market. Your target audience can consist of all kinds of people, which gives rise to the creation of the content at different levels on the basis of what they need to know. 

Run Through the Fundamentals of SaaS Marketing:

  • Goal Setting: This is one of the most important concepts of SaaS marketing. The organizations work with a lot of dedication and determination to deduce the goals which it has to achieve. These goals are directly connected to revenue generation. The SaaS marketing agencies start setting definitely achievable targets for themselves.

Then, they start working upon every single point that will help in setting those definite objectives. The SaaS marketing enterprises also help in comparing any software company to its competitors. These companies help in analyzing the flaws of any software company and start employing resources to fix these flaws and achieve the targets set for the company.

  • Deducing the budget: The SaaS marketing companies also help in determining the budget for a software company to achieve the targets set. This is a very crucial advantage of a SaaS marketing company.
  • Promotion of Content: The respective SaaS marketing companies employ all the genuine ways of promoting the name of the software companies. They do this through the various social media platforms available. These social media platforms create a good image of a software company in the eyes of the general public. It is crucial to acknowledge the power of social media.

Social Media can create an amazing image of any enterprise for the general public. These aspects make social media a genuine promoter of software companies. Software companies are able to achieve their targets with the assistance of social media platforms. They not only spread awareness about the software but also inform the public about important aspects such as location, demographics, connections, and other such important aspects.

  • They identify the need of the customers: SaaS marketing companies research upon the likes and dislikes of the audience to decide whether their software company will prove to be a success or not. If some points are missing that may prove to be a turning point, then the SaaS marketing companies inform the authorities of the software companies.

 The SaaS marketing enterprises make sure that almost all the needs of the customers are fulfilled by the software. This helps them in presenting the software as a one-time solution to all problems before the public.

  • Help in building a community: The SaaS marketing enterprises help in building a proper community. The SaaS enterprises build a team that effectively deals with the clients. This team plays a vital role in spreading awareness about the software. The team built helps in building the reputation of company. This reputation is very important for a software company to succeed.
  • Managing the established community: Building a community is very easy. The main factor that counts is managing the built community and optimizing it to gain the maximum possible results. It is very necessary to build important connections to build a strong image of the company. The proper optimization of a SaaS company helps in accelerating the rate of investment by a considerable factor. This proves the significance of SaaS marketing.
  • Personalized tools for effective marketing: SaaS marketing uses the most efficient tools available to enhance the image of a software company. These effective tools have proved to be very beneficial for a software company.
  • Information is the priority: SaaS marketing enterprises contain a lot of information. This information can be utilized extensively to improve the quality of the software.
  • Giving free trials to customers: The SaaS marketing agencies provide free trials to the customers to spread awareness about the features of the software. This is an excellent marketing technique.
  • Accessibility: SaaS marketing companies increase the accessibility of the product. This enhances the software’s popularity.

Building an effective SaaS Marketing Strategy

When the word marketing is added to a term, no justification for availing benefits is ever needed. It can make it easy to draw the bottom line that SaaS marketing paves the way for software companies to earn their share in the market. 

However, something more important to put attention to is forming the right strategy for SaaS Marketing. When it is about framing an effective strategy, you need to take care of many steps. The list of the same includes:

Provide the Information

The importance of content is not unknown to anyone. In SaaS marketing also, you need to draw the attention of your target group. Marketing for software as a service depends on the information. Before short-listing your services, it is understandable that they will scroll many others of the same kind. In the process of marketing, you have to make sure that what you give them are the reasons to trust your brand. Also, like explained earlier, your target group can comprise all kinds of audiences. It means that while preparing content, you need to keep audiences of all stages in mind. 

Free Trial Periods

There is no denying the fact that the term free can captivate anyone. It is what you have to avail of while marketing for SaaS. Offering trial periods without any cost is an effective way to introduce sales and new customers. There can be different models to present the free model, and the list for the same can include the trial period for 30-days, freemium model, trial with credit card details, trial without credit card details. You can share the free periods till you discover a strategy to monetise people to use your product. 

Get Digital

Digital presence is an asset for any brand, and the same rule goes for SaaS marketing also. You have to get your brand into the sight of the buyers. It is essential to build your market and a relationship with your potential customers. Apart from these benefits, you can also attract visitors with valuable content, which showcases your knowledge and expertise. 

You need to optimise the website to get more conversions. You can make the best use of call to action texts. It can include starting the trial, subscribing to the blog, and subscribing to the newsletter.

Get SaaS for Promotion

As complicated as the term SaaS marketing seems, it is not. You have to think about the possible aspects of reaching the bottom line, including cost per lead, acquisition cost for each customer, and so on. However, there are several other things you have to take into consideration. The list for the same includes having service to offer, round the clock customer service, and engaging content that resolves the need for customer support only. After having them at the place, service, and software, marketing about software as a service will be easier. 

Stages of SaaS Marketing

Most businesses apply a five-stage strategy for SaaS marketing. It can include awareness, consideration, decision, retention, and advocacy. Here is an in-depth description of the same: 

Awareness: This is the initial stage needing you to work on promotions, campaigns, and other forms of channels through which the audience can be made aware of the concerned SaaS product. 

Consideration: In this step of marketing, you have to provide information to the coming traffic. This can help them stay persistent and avail of other services also. It is more like catching their attention and engaging the traffic in the SaaS product, which is developed recently. 

Decision: This is the most crucial part of the SaaS marketing panel where the coming audience has to decide to proceed further with the SaaS product or not. If the awareness and consideration are successfully done, a marketer can generate higher leads in the decision stage of the sales funnel

Retention: There is no point in marketing unless you can retain the customers. To ensure that the business can retain the sales, you can offer additional benefits, new offers, and other services which will keep them engaged in your business. 

Advocacy: This is the final stage where the users/customers will recommend the SaaS service or product to others. This is like the end step or report card of all the marketing efforts made till now. 

Final Thoughts

The world is turning into a digitally inclined place, which means that software as a service is nothing new for you to introduce. For any service you bring, chances are that it can have an already existing competition or a market to make space for yourself. If you have introduced a new concept, your focus should be around making the target audience aware of it and making a way for them to connect to you. That is where the need for SaaS marketing emerges. 

As the term tells itself, SaaS marketing is about employing efforts to promote a non-tangible service, which is software. Big SaaS marketing firms easily outperform their predicted ambition. This is the reason why top software companies want these digital marketing firms to be a part of their business. SaaS marketing has seen a considerable evolution over the years. It has become an essential component of all software industries.   

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