What is a 404 Error Code and How to Deal With It

404 Error Code

Managing a website has become complex over time. There are several technicalities one must take care of to ensure the smooth functioning of the website and an unhindered visitor experience. 

The 404 error code is one such hindrance. It is a big turn down for a customer who visits your website and finds it. 

A 404 error code an severely damage your brand image and put a bad impression on your website visitors. Stats suggest that over 73.72% of people who encounter a 404 error leave the website and do not return. 

404 error stats

So, what exactly is a 404 error, and how can you get rid of it and get your website back to its original state? You will find answers to these questions in this article. 


What is a 404: Page Not Found error?


404 is a status code that informs website visitors of a specific technical difficulty which is the unavailability of the requested web page. A 404 error code is a part of the web’s HTTPS response code. 


It indicates that the server has failed to locate and access the requested web page. The scenarios when a 404: Page Not Found error occurs are as follows:


  • Misplaced page
  • Misplaced page directory
  • Moving the whole site
  • Failing to add 301 redirects
  • Mistyping a URL


Let us discuss these scenarios in detail:

404 infographic

A misplaced page or a broken website link:- 


The most common scenario for the non-occurrence of a 404 Page Not Found error is the altered location of the concerned web page.


For example, initially, you had the concerned web page in location A, and you linked it to several websites. Now, if you change the location of the web page to location B, people visiting through previous backlinks won’t be able to access it because the server is taking them to location A from where the page has been moved. 


It is essential to either alter the pathways from where your users are encountering the 404 error or establish the concerned web page in the correct location. However, if you face difficulties dealing with these technicalities, you can always partner with a technical SEO expert who understands them.

Misplaced page directory:- 


It might be the problem if more than one page on your website shows a 404 error code while navigating through specific pathways. 


It is when you change the location of a folder containing a specific set of web pages. You can relate it to a misplaced web page scenario. The only difference here is the displacement of a folder in place of a web page. 


A misplaced page directory is easy to discover. The solution for this is the same as the previous one. You must check the pathways of the links pointing to those pages or change their locations to eliminate consumer experience hindrances.


Moving the whole site:- 


It is an even bigger scale problem. It occurs when you have changed your host or shifted the website to a new location. 


In this case, your visitors are trying to access it in its original location, but the server does not find it there and shows a 404: Page Not Found error. All you need to do is to inform the server of its new location. You need to ensure that the server can track and locate your website in its new location.


However, it is a temporary issue. Your new host might already be trying to establish synergy with the server. It is good to wait a few minutes, If it does not resolve, contact your hosting provider. 


Not adding 301 redirects:- 


It is essential to add a 301 redirect after moving web pages from one web location to another. It informs the visitor as well as the browser about the relocation of a specific web page or a group of them.


A 404 error code may occur if you forgot to add a 301 redirect after moving your website pages. So if you want an old URL to redirect your visitors to your new location add a 301 redirect.


The only other kind of redirect is a 302 redirect. It also transfers visitors to your new location but fails to provide SEO value to your new web location.


Mistyping a URL:- 


It is the least possible scenario. In this case, the failure of typing the correct URL confuses the server, and it shows a 404 page. 


Before you get anxious and start calling your website manager, technical SEO expert, or hosting provider, It is better to double-check the accuracy of your URL. 


Seek complete solution with SEO Discovery:- 


As we discussed, there are several scenarios where a 404 error may occur and hinder your visitor’s access to your website. It can mean the loss of several valuable leads and the loss of business revenue. 


Dealing with the technical part of your website can be arduous. On the other hand, a small mistake can cause website downtime for hours. In other words, technical SEO is of utmost importance and should not be overlooked. It is always helpful to partner with an experienced web development service provider who understands the technical terms in and out.


At SEO Discovery, we are a team of experienced digital marketing  professionals excelling in various aspects of digital marketing. We provide high-quality website maintenance services to get your website alive and running 24 hours a day and 7 days a week. We manage website inventory and ensure your website’s adherence to modern technical standards.

Effective Ways of Brand Storytelling

effective ways of brand storytelling

Stories are as old as the human himself. It dates back to the age of cavemen when they used to draw paintings and inscriptions to convey their messages. With time it went through an evolution, and various streams of storytelling came into existence. 

The oral culture evolved to verbal, and language came into existence. Now, men can use their voice and a written form of language to convey their messages to the masses. It gave rise to new forms of storytelling, including newspapers, books, and later audio and video recordings.

One of the primary forms of storytelling is brand storytelling. Today, businesses use brand storytelling to convey their brand message and connect to their target audience. Creative storytelling is an effective tool for building brand image and increasing brand recognition

The web has diminished the gap between businesses and consumers. It gave rise to popular public platforms such as the search engine and social media platforms. Improvising the web is the current standard for brand storytelling. 

Here are some creative ways businesses can convey their brand message to their target audience. 

Textual storytelling:-

Text is one of the most popular mods of storytelling. It frames up a whole field of marketing known as content marketing. It is the practice of improvising text for higher search rankings. However, as people started competing for higher SERP rankings, the internet was flooded with content. People begin to produce longer forms of textual content to outrank their competitors. 

It initiated an urgent necessity for high-quality content. Smaller and more precise text phrases require minimum engagement on the user’s behalf. It must convey the message eloquently. It is an effective tool to deliver your brand message to your target audience and build lifelong relations. 

The decreased attention span of consumers gave rise to a new stream of content marketing known as Copywriting. It is a minimalist approach to textual storytelling. In this, brands showcase the features of the products or services through text to their target audience. It is among the popular tactics used by eCommerce businesses

Social Cubicle is one of those websites that has mastered the art of textual storytelling. Here is a portion of its about us page, where the author conveys the story on what was the motivation behind the initiation, and how it came into existence? They also stand out among their competitors by horizontalizing their website elements.

Textual storytelling

Brand voice:

No matter the platform, brand voice is among the essentials for quality storytelling. Think of it as the feeling with which an author narrates to his audience. Businesses utilize hours understanding their target audience preference and adjusting their brand voice accordingly. 

Data-driven brand storytelling:-

The data-driven approach adds elegance to textual storytelling. It leverages numbers, statistics, and analytics to gain consumer attention and increase loyalty. It enables them to showcase results to their brand audience. It is a data-driven approach to consumer satisfaction. 

Showing results is one of the best ways to advertise products or services. Consumers do not want to know product features. They need to know how a product can influence their day-to-day life. They are interested in what problem it can solve for them. Data is the proof of a product transforming lives and solving problems.

The data-driven approach frames a positive image of a business in the consumer’s mind. It tells them how much an organization values its consumers. Showing the personal side tells consumers that an organization takes pride in solving problems and not in generating sales. 

Look at the landing page of BlueHost, and how they used big bold numbers to drive consumers’ focus to the most essential information, the price of their services. They also lure consumers with others to specify the constituent elements and the quality of their services, including the number of templates, warranty period, and 24/7 customer support. 

Scrolling down the web page you can also see the price range of various services they provide and their respective data-driven perks.

bluehost example
data driven storytelling

Visual storytelling:-

As the saying goes, a picture says a thousand words. Visual storytelling emerged as an alternative to decreased consumer attention span on the internet. An image is far more engaging than textual content. Human brains can process them 60000 times faster than text. You may write a lot of text to explain the functioning of your product or post a couple of images of real-life prospects using it. 

There are different theories to how a viewer may interpret an image. However, this is certain that it will positively influence them. Marketing through visual content can bring variety and dynamism to your textual content. It makes an article more engaging and increases its readability. One of the most common examples of the combination of visuals and text for creative storytelling is the landing page of Make My Trip.

Visual storytelling

The way they utilize icons to facilitate visual explanation of the services they provide. They also added text to clarify doubts a visitor might have. On top of that, they utilized images to specify various tour services they provide. It is a complete setup for a tour and travel website.

MMT also improvised basic colors like blue and white to calm visitors’ minds. In this way, the consumer retention rate is automatically increased and they are more likely to convert to visitors.

Infographic storytelling:-

An infographic comprises text and illustrations. It can convey relevant information through visuals. It can enhance the essence of your content by storifying essential intent. It is a highly effective tactic for increasing consumer engagement and achieving your respective marketing goals. To help readers navigate the hierarchy, this Upwork infographic employs clear section titles and a modular style.

News outlets as storytelling:-

A news outlet is the best example of the combination of textual and visual storytelling. It is one of the most engaging pieces of content. 

Textual content governs the graphics and delivers a story. Brands utilize news websites and website blog sections to regularly update their target audience with their industry news. 

It is short and precise and does not contain direct promotion. The primary purpose of news outlets is to deliver information. Consumers feel valued and engage with this kind of content.

Animation storytelling:-

As storytelling evolved, people started using animation for creative storytelling. It is one of the best ways of conveying a message and engaging the target audience. A dedicated animation storytelling strategy helps you stand out among your competitors. You deliver the uniqueness and a great style implemented in an exciting narrative experience. It simplifies the information and helps consumers to relate to it.

Designers understand the target audience’s requirements and follow a specific style to ensure proper message delivery. It also maintains a sense of originality and increases brand recognition. In other words, animation has the power to create a specific brand image in the consumer’s mind. 

The combination of animation and textual content for storytelling is one of the best ways to convey a brand’s message. Check the best examples that leveraged animation storytelling to the fullest.

Conveying a problem and plotting its solution: 

There is a limit to what one can represent through illustration or text. However, when it comes to animation, there is no end to its creative usage. One can bring to reality everything that he can imagine. Graphics bring life to products and services and enable the personification of non-living things. 

Through animation, digital marketers can easily convey a problem and visualize how their product will solve it. Showing the usage of a product is among the essentials of the sales process.

Storytelling through videos:-

Videos are among the preferred content types on the internet. It receives the most engagement on the internet.

Anyone can produce textual or illustrative content. It is comparatively easier to create textual content than videos. However, there are a lot of technicalities that go into the creation of an informative video.

Video marketing states suggest that website visitors stay 100% longer on a web page with videos. They are also 80% more likely to buy a product after watching a video. Video ensures the ease of consumer interaction. The human mind is evolved to follow movement. Videos add dynamism and variety to the website content. 

However, there are several mistakes that marketers make while leveraging video marketing for their product advertisements. Let us discuss the basics of video marketing:

  • Plot:- Think of it as the script of your video. It is the story you want to convey. For example, the purpose of a video is product promotion. It must convey a problem and answer how a product will solve it.
  • Purpose:- What is the purpose of the video? Is it for increasing brand recognition, sales, or promotional purposes? Take time to define the purpose of the video before setting particulars for the video marketing process. 
  • Characters:- Who are the main characters of the video and how do they relate to a story? How are they going to make sense to your target audience?
  • Place:- What is the location for the video, and how does it help fulfill the purpose of the video? 
  • Audience:- Understanding target audience preferences is vital for quality storytelling. All major decisions are taken based on the target audience’s preferences. 
  • Distribution method:- How are you going to share your videos with the others? What are your primary distribution channels? 

These elements create a framework for an effective video storytelling platform. It is the easiest way to get everything right and yield an informative video. We at SEO Discovery leverage effective video SEO services to create high-quality story-driven videos. This video aimed to educate people regarding a phenomenon every writer goes through at some time in their career, writer’s block.

Audio Storytelling:-

Auditory storytelling is one of the oldest forms of storytelling. It boomed as a result of the advent of podcasts in 2005. People love to listen to podcasts. These are short, informative, and entertaining audio stories. Unlike a video, audio does not require attention and focus. It is like listening to songs. You can walk every plug and get hold of a lot of essential information. 

The podcasts are highly slick and eloquent. Itunes identified this trend and added podcasts to its digital music offerings. Now everyone with an iPod had a digital library of podcasts to download and listen to. It created a whole new market for content creators to connect with their target audience. It was a brilliant opportunity for businesses to educate their target audience about their business process and connect to them personally.  

One of the most popular and trendy examples of audio storytelling is (TRS) The Runveer Show. In this show, Ranveer hosts the intellectuals of various business industries such as technology, history, and wildlife. It has worked wonders in educating people on these topics and bringing attention to his digital marketing brand Monk Entertainment.

Storytelling through social media:-

Social media is among the most popular digital marketing platforms. It has the potential to instantly boost your brand awareness and help you achieve your business goals. It facilitates an instant connection between consumers and businesses. 

Social media is an open-source network. It provides similar growth opportunities to a business and an individual. It empowers users to create their own stories and share them. They can follow others and collaborate with other industry experts

However, there are several things you must keep in mind before choosing a social media platform for online storytelling. Each social media platform is different and best for specific business types. One must clearly define their business objectives before determining the right social media platform. 

For example, Facebook and Instagram promote leisure. These platforms are best for increasing  sales for certain businesses. It includes niches such as fashion, travel, and hotel businesses. It is the easiest way to tell their brand story and convey their business services to their target audience. 

Redbull India’s social media page is one of the best examples of social media storytelling. They have themed their social media page around activities that require energy. It is because Red Bull is an energy drink. It is one of the most popular marketing strategies as well. 

Storytelling through social media

Personalized experience:

Social media entails a personalized touch. It enables brands to showcase their internal operational activities to establish a personalized connection with their target audience. Being transparent about the manufacturing process increases consumer trust and catalyzes long-term relationships. 

Benefits of having a storytelling strategy in your marketing strategy:-

Increased consumer engagement:- 

Advertising is one of the most sophisticated ways of marketing your products. With advertisements, people like being tricked into clicking on the banner ads. 3 out of 4 people actively avoid advertising. It is one-way storytelling where brands talk about themselves but nothing about the consumers.

Storytelling enables businesses to personalize consumer interactions. People must feel like connecting with a person instead of a brand. It makes them feel involved. It lets them know how much a brand values its customers. 

Attract the right audience:-

The increasing competition and the rise of corporate culture have damaged more than just audience attention span. People do not trust brands that focus primarily on advertising anymore and do not regard any care and consideration for their target audience. 

A story contains more than your business products and services. It enables brands to articulate their values and their business mission. It allows their target audience to understand the kind of people they are connected to personally. It puts a deep influence on potential business prospects. It helps businesses connect to the people actively searching for the services an organization provides. 

Stand out from the competition:- 

There is enormous competition for the target audience’s attention on the internet. Everyone uses cheap marketing tactics to get their consumers to click on links referred to as spam. People miss a human touch in the marketing process. Having a dedicated storytelling strategy humanizes the brand and makes your business stand out from your competition. 

Businesses can convey how they come to be, grow, learn to do good work, and choose what they stand for. It enables their target audience to relate to and connect with their brand on a personal level. Better consumer experience is key to acquiring new customers and standing out among competitors. 


Storytelling is one of the best ways to connect to the target audience and achieve business goals. It enables businesses to showcase their personal side and convey their brand values and their business mission to their target audience. Brand storytelling enables consumers to get to know the human side of an organization.

There are several ways businesses can be creative with their brand storytelling. It includes visual, animated, and video storytelling. Advertising has been there for a long time and makes consumers feel undervalued. Storytelling, on the other hand, is a different approach to customer acquisition. Through this businesses can put life to their brand and provide value to their target audience. Every business in 2022 must utilize brand storytelling as a part of its marketing strategy.

How to Choose the Best Shopify Developer?

Best Shopify Developer

Global eCommerce is expected to rise to USD 4.89 trillion in 2021. This sudden growth in the eCommerce industry has inspired organizations to make high-quality e-commerce websites and increase their business revenue. Businesses gravitate toward eCommerce platforms to build a requirement-specific eCommerce store for their business.

Shopify is an eCommerce platform that facilitates businesses to make comprehensive eCommerce stores. Millions of companies in 175 countries have made over USD 200 billion in sales using Shopify. Over 1.7 million merchants improvise Shopify to sell their business products to their target audience.

Shopify is one of the leading eCommerce platforms. Its motive was to enable anyone with little to no coding knowledge to make a comprehensive eCommerce store. However, businesses still gravitate toward developers to create a unique eCommerce store to stand out from their competitors. However, there are a lot of dabblers pretending to be experts at Shopify development in the market.

It is essential to ensure the expertise of a developer before hiring him for a project. Getting your store right could mean a lot of extra sales and opportunities. Here are some qualities you should look for in a Shopify developer to get the best results with your Shopify online store.

Excellent Work Samples

web design portfolio

The first thing you must do to ensure the expertise of a Shopify developer is to check out his work samples. A Shopify developer with an excellent reputation has a genuine portfolio and links to the websites they have built. Do the sites the portfolio is linking to look like they are making sales. Improvise tools to track their growth. Do these websites look professional or a dabblers work.

Navigate around a couple of websites in the developer’s portfolio to check their functionality and other minute details. It also gives you an insight into the specific knowledge of the developer and their compatibility with your project.

Clear Pricing

Before hiring a Shopify developer, businesses often have a budget in mind to make a functionally rich website design. The dabblers at Shopify development are not aware of the funding required to complete all client’s requirements. The primary reason behind that is the lack of experience.

An experienced developer will give you a transparent pricing range. Experienced developers excel at understanding the requirements and estimating the budget required to fulfill them.

Ease of Communication

It is essential for the developer to be concerned about your project to make you an excellent website that fulfills all your necessities. He must be willing to discuss the project, answer all your questions thoroughly, and do their research to estimate web development trends.

Communication is a critical part of any web development project. It ensures your active involvement in the development process. It is one of the best ways to keep an eye on the ongoing project and assess the quality of the work been done to provide you with an excellent assignment.

Friendly and Funny Nature of the Developer

A client is usually not aware of all client requirements at the beginning of the project. Your necessities may alter, or there are some new requirements you might want to improvise in the project undertaken. You must be comfortable sharing all project specifications and altered requirements with your developer. Your developer must be friendly and should accept all your necessities at any point in the development process.

You might want to make changes in the final design of your Shopify store. Your developer must allow your active involvement in the development process and comply with all your requirements.

Determine the Skill Set of the Developer

There is a specific set of skills a developer must possess to be called an expert at Shopify development. Here are the top 4 skills you must look for in a Shopify developer. These skills challenge the task tracking proficiency level of a Shopify developer.

    Adding new features to an existing Shopify store

You might already have a Shopify store and looking forward to making some changes to improve its functionality. You might have a new set of products to list on your business website or introduce some new navigation, product tracking, or contact features for your store visitors. Every Shopify developer must know how to add new features to an already existing online store. They should also know how to update the price and availability and specify different product variants.

    Migrating the eCommerce store to Shopify

You might already have an eCommerce store but on a different platform, for example, Woo-Commerce or You might have recently heard about Shopify and might wanna migrate your eCommerce store to Shopify. However, you do want to keep the integrity of core website elements including the theme, functionality, and product listings. Your developer must be able to help you with that. He would be able to migrate your website to Shopify from another eCommerce platform without affecting its internal functionality.

    Ad integration

Using Facebook and Google ads is one of the best ways to grow your business on Shopify. Shopify features enable organizations to create, launch, and measure the progress of their campaigns. However, all these require you to incorporate ads into your Shopify eCommerce store. After that, you can easily set up an ad on Shopify within the twinkle of an eye. You can build customized Shopify ads to be posted on various online marketing platforms such as Google and Facebook. Shopify facilitates the automatic incorporation of the titles, images, and descriptions from your eCommerce store to your marketing platforms. It also facilitates easy tracking options for checking the progress of these ads.

Knowledge of Essential Programming Languages

A Shopify developer needs to know basic programming languages. Shopify theme is like WordPress, but Shopify uses its markup language instead of PHP. Here are some essential technical skills every Shopify developer must possess.

  • Basic knowledge of HTML5, CSS3, and JavaScript.
  • Basic knowledge with jQuey
  • Basic knowledge of command line
  • Basic knowledge of GraphQL
  • Good understanding of building a full-stack web application

Why hire a Shopify development company?

Shopify enables anyone without any knowledge of coding to build a comprehensive eCommerce store with a few clicks. The motive of this initiative was to facilitate ease of website development. In such a case, the most commonly asked question is the importance of a Shopify development company. If anyone can create a website using Shopify, then why hire developers to build an eCommerce store?

The answer to that question is simple: to stand out from the competition. Countless people like you will be using the same themes and apps you can use to create a website. Seeking professional assistance is the best way to yield a unique design for your business eCommerce store and excel in your marketing strategy. Here are a few advantages of hiring expert Shopify developers:

Attractive and Unique

The most obvious reason for hiring a professional Shopify developer is to yield a unique and brand-specific website for your business. No doubt you can create a comprehensive website using Shopify. However, It won’t be different from other businesses in your industry.

Consumers focus not only on the products and services you offer but on the design and experience you provide in your eCommerce store. It must feature a personalized and user-specific ambiance. Professional Shopify developers incorporate analytics to understand your target audience’s behavior and are highly skilled in incorporating learnings into the design of your eCommerce store. An attractive website design enables you to increase consumer engagement and increase your conversion rates.

Search Engine Optimized Website

An SEO-optimized website is essential to ensure your website’s accessibility to its target audience. SEO-optimized websites appear on top of the search engine result pages. You might create a decent-looking consumer-centric website on your own. However, it won’t be easy for you to make it SEO-friendly. Shopify developers are highly skilled in developing an SEO-friendly website.

Shopify comes with a handful of SEO-friendly features, but there is so much more a developer can help you with to climb up the rankings. People think of SEO as a process to optimize keywords into website content to enable their access to the target audience. However, it takes more than sprinkling some keywords into your site’s content to attain higher SERP rankings.

Here are the key aspects of an SEO-optimized website to attain higher SERP rankings.

  • Optimize your Shopify store structure
  • Improve the user experience
  • Improvising the right keywords to enable your website access to the right audience.
  • Optimize keywords in the Shopify product pages
  • Linking your Shopify eCommerce store to other authoritative websites in our niche.
  • Carry a content marketing campaign to increase your website SERP rankings.
  • Use SEO tools to make your website SEO-friendly.

Save time and focus on core business activities

No matter the importance of a comprehensive website design, you can’t overlook your core business activities. It is always good to hire an experienced Shopify developer to build a comprehensive online store while you dedicate your time to your essential business activities. Most times when businesses try to handle everything on their own get sidetracked and could not achieve anything. If you want to succeed in your business activities, you need to focus on the execution and management of your core business activities.

However, you need to be actively involved in the development process. An experienced developer understands your limitations on time as an entrepreneur. He will allow you to look at iterations of your eCommerce store and make constructive changes.

Social media at your disposal

Social media is one of the leading platforms for online marketing. It enables businesses to connect to millions of potential business prospects and build lifelong relations. Social media enable businesses to build a brand audience and establish healthy communication with them.

Advanced features of Shopify enable businesses to integrate their eCommerce stores with their social media handles. The In-platform shopping functionality of Shopify allows you to attract potential business prospects from social media platforms such as Twitter, Youtube, and Facebook.

A professional Shopify developer knows about all these features and can help you target the right platforms to target depending on your target audience preferences to enhance your conversion rates.

Better functionality

It is not only about the theming of the graphics and other website elements, your website must be functionally rich to ensure an enhanced user experience for your store visitors.

An experienced Shopify developer begins their marketing endeavors by initiating a requirement analysis. It aims at determining the client requirements of the eCommerce store. It is an opportunity for businesses to communicate their expectation of the eCommerce store for their business. You can tell them to improvise essential functions in your website that you think can be helpful to your store visitors.

Shopify developers are highly skilled in understanding client requirements and framing a functionally rich website that fulfills all client requirements. There are certain limitations to what you can achieve by designing a Shopify eCommerce store on your own. It is better to hire a Shopify developer to present your website visitors with a functionally rich website that fulfills all their requirements.

Knowledge of essential technicalities

Shopify is an open-source software compatible with multiple programming languages including Ruby, Python, PHP, or Node JS. You might not know all these programming languages. However, a Shopify developer is acquitted with all these technical terms and can improvise all of them to build you a high-quality functionally rich website.


Shopify is one of the leading eCommerce platforms. It enables businesses to come up with a comprehensive website within hours. However, there are limitations to what an individual can achieve developing a Shopify store on his own. It makes it essential to hire a Shopify developer to build a functionally rich eCommerce store and help you excel in your marketing strategy. However, there are several attributes highlighted in the article, that one must look for in a Shopify developer to ensure his expertise.

There are many reasons to hire a Shopify developer. It enables business owners to focus on their core business activities while they take care of building a functionally rich website for their business. It makes your website stand out and facilitates an excellent user experience for your consumers. Every business must incorporate professional Shopify development services as part of their marketing strategy.

How to Optimize Amazon Listings that Sell?

Optimize Amazon Listings

One of the first steps in achieving success on an online platform is identifying the appropriate product. If you want to push your company to the next level, you must ensure that people can discover your product and be persuaded to purchase it. That is easier said than done, as we have learned throughout the years.

Across Amazon’s marketplaces, there are millions of things available. There is a constant increase in this figure. Consequently, it is now more necessary than ever to build Amazon product listings that are distinctive and sell well to succeed. While most sellers understand the importance of having an optimal product listing, the reality is that implementation is a different thing altogether.

Thus, before deciding what the products you wish to list are, it is better to be aware of how to optimize your Amazon listings in 2022.

Important Points to Remember for Optimizing Amazon Listings

When it comes to their ranking system and how they rank things, Amazon has not divulged the specific arithmetic that goes into it. However, we have found a few critical characteristics that are quite important for search engine rankings. These considerations focus on two primary themes: the relevancy of the listing and the effectiveness of the salesperson. In contrast to Google or any other search engine, Amazon is the best marketplace. As a result, sales play important part in your product’s organic search ranking.

Thus, how do you ensure that your product listing fulfills Amazon’s requirements? Follow these steps.

1. Select the Relevant Keywords

When users search for things on Amazon, they use a super-powerful keyword tool developed by Amazon. It takes advantage of auto-complete to detect popular keywords as well as long-tail queries. In other words, Amazon informs you of the most common search phrases among its consumers. It may be used to quickly find keywords and phrases related to your listings.

Doing keyword research is the most effective method of identifying relevant terms. To find high-demand, low-competition keywords, you may use a various keyword research tool.

There are many tools available on the web that can help spy on your competitors’ listings, and you can use them to your advantage. Using the tool, you may learn about the keywords that your competitors are using – and you might even use some of those phrases in your listing!

2. Get Your Products Listed in The Right Category

Always remember to pick the most precisely defined product categories. When choosing from the preset fields, make an informed decision.

Customers who are looking for items are led to specific product categories. You will not be considered for the final cut if you are improperly classified.


3. Keep Your Stock Updated

One of the most important steps to optimize Amazon listings is to make sure that you keep yourself updated with the availability of the product stocks. Always have a large supply of inventory on hand and keep an eye on it frequently to ensure that you never run out of stock.

out of stock

4. Never Duplicate Product Pages

Product pages for multiple sizes and colors of the same item should not be created separately. Customers will benefit from a reduction in the number of search results and an easier time discovering items. To avoid misunderstanding and duplicate content concerns, Amazon indexes the text that describes every product in its catalog.

5. Make Use Of Bullet Points

Regardless of how obvious you believe the information, don’t miss this step. Your sales pitch may include up to five bullet points to persuade customers to make a purchasing decision quickly and effectively. Make your bullet points keyword-dense and informative by using descriptive language. Draw attention to the aspects that distinguish your items from the competition. The ability to describe the major qualities of items increases your chances of being selected by the customer for adding into their carts. Analyze the phrasing carefully to assist clients in making good purchasing selections.

bullet point description

6. Effective Product Titles

It is one of the most significant points to remember when it comes to including keywords in a product title. Always mention the name of the brand or the manufacturer. The more thorough your listings are, the higher your chances of being seen are. Fill in the blanks with as much pertinent information as you can. Customers’ ability to locate your items and get important information depends on your products’ names.

We advise you to follow this format whenever planning a product title: (Brand) + (Sub-Brand) + (Model Number) + (Size) + (Product Description) + (Defining Features)

product title

7. Customer Reviews and Testimonials

Positive customer reviews are the best way to convince consumers that a product is outstanding. Without reviews, you can’t sell on Amazon. Customers trust merchants with a lot of positive reviews. Address negative comments quickly. Encourage consumers to submit reviews often. Good feedback requests may enhance the quantity and quality of input.

Customer Reviews and Testimonials

8. Product Images of High Quality

Most important point to remember for all those who wonder how to optimize product listing on Amazon is to upload excellent quality product images. Dimensions for a product picture must be at least 1000 × 1000 pixels. The optimal number of photos is generally considered to be 5-6. Provide customers with a sense of the product, including its characteristics and benefits. Use background that are neutral in color.

The rule of thumb is that the picture should occupy 85 percent of the frame. If necessary, hire a professional photographer to capture your product in the best way possible.

Product Images of High Quality

9. Detailed Product Description

The product description is generally found after scrolling down the product listing. It does not negate the significance of the description. If consumers are scrolling down your listing, they probably want to purchase it. They just want more information or reviews before making a purchase. Incorporate all the important keywords and produce clear, informative content about the product.

Detailed Product Description

Undoubtedly, Amazon is a best marketplace in the world where you can sell products online and connect with a global community of buyers. As an Amazon seller, take care of all the above-mentioned steps to optimize your product listings on Amazon. If you take the right steps, you would surely be able to see better results with time.

Still confused about how to optimize amazon listing? Watch this video of our expert.

USA Benefits Greatly From Indian Talent – Elon Musk

Elon Musk

 Indians are the oxygen of silicon valley! 

Twitter has observed the onset of another trend following Elon Musk’s tweet. His recent tweet was “USA benefits greatly from Indian talent”. It was his reply to Stripe CEO Pattrick Collins’s tweet-“6 American tech giants are now run by Indian-origin CEOs’. 

This recent tweet has brought attention to the role played by the Indian engineers in the USA’s tech world. Well, this is how we Indians can take pride in, but wait! These words cannot sum up all kinds of roles Indian scholars play.  


With the recent appointment of Parag Agrawal as the CEO of Twitter, we now have six tech giants led by Indian CEOs. At the same time, this also brings our attention to the support of the Indian education system. Parag Agrawal has been promoted from his previous position of CTO. With this, he has joined the list of the leading Indian CEOs at the helm of the US tech world.


Following his appointment as the CEO, Twitter’s shares have risen as much as 10%. It shows the level of trust that the US and the world put into Indian CEOs.


Along with Agrawal, the list of proud Indians includes Sundar Pichai at Alphabet Inc., Satya Nadela at Microsoft Corp., Arvind Krishna at IBM, Shantanu Narayan at Abode, and Ajay Banga at Mastercard. Let’s take a closer look at the roles played by some of the CEOs from India.

1. Sundar Pichai

It was in 2015 that Sundar Pichai was appointed the CEO of Google. In 2019 he was promoted as the CEO of Alphabet, the parent company of Google. Over time, his contribution led Google to be a leading tech giant globally. Well, even the organisation never failed to appreciate him for his involvement.

Pichai became a part of Google in 2004 and has worked on projects like Google Toolbar. He was also involved in developing the Chrome browser, which turned out to be one of Google’s biggest successes. 

For his remarkable work on the chrome browser, he was named vice president of product development, and by 2012, the senior vice president.

2. Satya Nadella

Satya Nadella

Satya Nadella joined Microsoft in 1992, after which he moved Microsoft to Cloud Computing. His involvement also led to the growth of one of the world’s largest cloud infrastructures. He has worked as the vice president of the Microsoft business division and senior vice president of research and development(R&D).

The cloud server project led by Nadella raised the revenue of the firm from $16.6 billion in 2011 to $20.3 billion in 2013. Considering his continuous diligence, the board entitled him the position of CEO.   

3. Arvind Krishna

Arvind Krishna

Arvind Krishna has previously served as the CEO of IBM and is the chairman of the organisation. He embarked on his career in 1990, and since then, he has shown a remarkable contribution to projects like IBM cloud and cognitive software. Well, this is not all, as he has also led the IBM research division. 

With his persistent efforts towards the organisation, he paved his way towards the position of senior vice president of IBM research in 2015. He also contributed to IBM with its $34 billion acquisition of Red Hat, which closed in 2019. Later on, he succeeded Ginni Rometty as the CEO of IBM.

4. Parag Agarwal

So, the name that made Indians a part of the conversations again, Parag Agarwal! He has recently become the CEO of Twitter at the age of 37. With this, he has become the youngest CEO of any S&P 500 firm. 

Parag joined Twitter as a software engineer in 2011. Before that, he held leadership positions in Microsoft research and Yahoo research. In 2017 he was appointed as the chief technical officer (CTO) at Twitter, succeeding Adam Massinger. 

He has been around every critical decision that turned Twitter around. On 29 November 2021, Twitter’s CEO Jack Dorsey announced Agarwal to be the next CEO. 

The Final Thoughts

The number of Indian-origin scientists and engineers in the US grew 85% between 2003 and 2013, says a report published by The Hindustan Times.

Approximately 9,50,000 Indian workers contribute to science and technology in America. 

Be it the IT Industry, Telecom, Digital Marketing, Robotics or Space Exploration, the contribution of Indians in the growing US market is indispensable for which we as Indians are proud of. Along with that, we strive to strengthen every citizen to present their inventive thoughts in uplifting the tech world and many other fields. That is because we embrace the belief ‘better together than alone.’ With such a perspective, we aid every employee of our firm. We strive to bridge all kinds of the gaps between today and a thriving globe. 

Why Digital Marketing Is Best for SaaS Companies?

Digital Marketing for SaaS Companies

In the IT industry, Saas is the fastest growing sector, professionals and entrepreneurs usually look for Saas-based solutions. In the earlier stages, when there was less competition, it was easy to sell SaaS products. However, with this increasing competition in the Saas sector, it has become difficult for Saas-based companies to make a distinguished image.  As per today’s scenario,  marketers are putting continuous efforts into optimising their marketing campaigns, landing pages, and doing all the possible things. Therefore, it is clear from this practice that marketing plays a vital role in any business.

The right marketing techniques can help companies gain a reputation, and that is why effective digital marketing is needed so that SaaS companies can get success online. How can a digital marketing company make a difference in the online image of Saas companies?

Here, the answer to this question has been explained via the below points. So keep on reading.

1. Framing and planning strategy

For every business, it is essential to generate leads that can turn into sales. In the case of software as a service business, there is an increasing need to attract customers and gain visibility.  So, it is pivotal to define strategies that can reduce customer churning and can push the software business. The first thing that digital marketing experts do is plan their moves to nurture the customers and convert them into potential users.  Digital marketing majorly focuses on Inbound leads which can benefit software-based companies.

2. Finding the target market

It is extremely essential to know which users to target or define an exact demographic for a product as a solution.  Defining the audience can help you appeal to those who are literally looking for software as a solution. If you own a Saas-Based company, it is essential to understand who will use your product in the market. It is where a digital marketing steps in to help you. The marketing experts can help you in making your product look more appealing than your competitors.

3. Increased Organic Search

Well, honestly, this is the most effective method, organic search can be the most effective way to attract customers and reach out to your prospects. It is much more affordable than spending an amount on paid ads. You can include content marketing and systematic keyword research to optimize your web pages. It is one of the best ways of driving tremendous traffic other than paid search, ads, email, or social media.

4. Choose the right platform.

It comes under the digital marketing strategies to choose the social media channels as per your target audience. The right marketing strategies focus on those channels where your audience is most active. If your focus is on the B2B market, then there are high chances of getting the customers on Linkedin. However, B2B is also for humans like you and me, so they must be spending a lot of time on Facebook and Instagram. The insights of the marketing analysis will help you to move in the right direction.

5. Optimizes the website for better conversion rate

What’s more essential for any business? Well, it is the conversion rate that can place your company at the top.  Thus, it is crucial to increase your conversion rate. Customers approach the businesses via online presence such as websites or social media pages. Having a website is the plus point, and your website must be fast and mobile-friendly. If your website contains client testimonials, it can also help in increasing conversions.

6. Content marketing

It comes under the content development strategies in digital marketing to hook the customers with engaging content. Writing effective and engaging content can help in attracting an immense client base.

7. Product representation

Software as a solution provider needs to build their business, and it is necessary to show your product to the audience. It makes your brand appear as a cutting edge among all the other competitors. Ensure your website represents how your solution can help the audience and how it can solve customer problems.

This is where a website design steps in and is necessary because only an eye-catchy website can attract visitors. The content on your website should hit the pain points of users, and it must showcase the product benefits. The goal is to show the competitive advantage of your software product.

8. Customer's buying journey.

Well, the most overlooked part is the buyer’s journey. Never overlook who is purchasing the product.  Analysing how quickly or late the customer decided of buying your product can help to put the potential customers efficiently into your sales funnel. Being a software-based company, can you figure out how to capture the interest of the target audience?  Well, if we guess the majority might not be knowing this. However, with digital marketing strategies, you can get the answer.

With digital marketing, you can strengthen your Business to Business approaches.

Anyways, the SaaS business is no doubt a great business providing solutions via software products. In today’s competitive market, customer retention and acquisition is a bigger challenge, and honestly, digital marketing in SaaS can help you via brainstorming. Marketing in the SaaS business can be challenging, but it is not something that cannot be done or is impossible. It is because the audience doesn’t expect to see the same product for the problem, as there must be a reason for them to switch from one product to another.

In short, the SaaS products should showcase how different they are from other products and their competitors. Performing extraordinary marketing efforts can result in something extraordinary. With time, SaaS solutions are changing constantly, and the changes are new features, new plug-ins, tools, etc. These updated features advance the functionality of the software, hence making it better for users. On the other hand, SaaS companies can utilise content marketing, SEO, and other strategies to showcase this and build brand credibility.

Every time the competition gets hard. In addition, the fascinating part is, only those stay who know how to market themselves efficiently in front of the target audience. Even though the product has a less lifetime, it still wins over its competitors because of the efficient portrayal of its services. You can educate your customers and target audience about your product via webinars. With this, you can sketch in front of them how your software product is different and can solve the problems.

There are several more ways via which digital marketing can help a SaaS-based business to grow. You just need to plan and implement the strategy or take help from SEO company or digital marketing agency.


Every day, in the IT sector, you will see a new competitor and standing out in such a noisy environment as a brand becomes daunting. So, it is foremost essential to do Saas marketing, to stand out from your competitors. At SEO Discovery, we have helped many Saas-based companies by developing their digital marketing strategies. If you are a Saas Professional or entrepreneur or an established company, we can help you to grow your business.

Get in touch with us, and we will be delighted to help you out.

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