5 Great Ideas to Make Your Mobile Marketing Stand Out

mobile marketing

Mobile marketing is the new role of possibilities with endless scope for personalization and interactive sales opportunities. It is expanding at a very fast pace and it is very hard to keep up with all the things that are happening. The main key is the basics are never changing, like capturing the customer and communicating with them in a very relevant way.

Mobile marketing is considered as multi-channel digital marketing which is aimed to reach the target audience on their mobile devices, smartphones, and tablets via email, websites, SMS, social media, or by any other apps. In recent years now customers are shifting their attention to mobile marketing. Marketers are doing the same to create omnichannel engagement. Similar to the technology now marketing has also become more fragmented. So to earn and bring the attention of the potential customers, content should be highly personalized and strategic.

When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real-time at any point in the customer lifecycle.

Below are some of the 5 great starting ideas for mobile marketing which are compiled as the best examples for mobile marketing campaigns. Whether you are a starter or a seasoned mobile marketer looking for some growth then the below quick guide will help you in making the next mobile marketing campaigns.

Mobile Coupons

Customers always love mobile coupons. Mobile coupons are considered as the next evolution as compared to the printed coupons. This is growing with huge popularity. There was some customer survey which shows that around 73 percent of the customers are interested in receiving regular mobile coupons. In some other reports, it was predicted that mobile coupons redeem will increase tenfold in 2020.

For getting more ideas on making the mobile campaigns and engaging your customers you can also attend the brand summits which keep on happening at various places around the world. You can request the invite for such summits. 

Mobile coupons are sent to some target groups in the mobile database. To the people who are living in a certain area, or to the customer who is having a certain habit of purchasing. Mobile coupons are great ways for getting an instant lift to the business in slow times. When the restaurants know that you have eaten there on some weekly nights or you have done some of the evening bookings then the restaurant will target such customers with mobile coupons having things like free appetizers which are sent to their mobile. This will increase the traffic in the restaurant within a few hours.

In some places, Starbucks has sent mobile coupons which are 2D, and have increased its sales. Customers are easily able to redeem these coupons in the Starbucks store by simply scanning the barcode which is provided to them. The redemption rate for this campaign is around 60 percent and it was highly successful.

Similarly, Arby and McDonald have also recently promoted and launched their new products with mobile coupons. Customers of McDonald’s have taken the advantage of free McCafe Mocha while the customer of Arby has received the BBQ Roast Burger with the purchase of a drink.

If you are a retailer or running a restaurant or having a fast-food chain then you can also choose mobile coupons which will help in driving customers to your store. Customers are always appreciating the discount coupons and complementary products. Restaurants have benefited from the increased sales and they would be able to get an instant lift in the business whenever there is a slow time in the business.

Festive day and Holiday Mobile marketing

Festive days are the times when the family is coming together for a celebration. This is also a great time for communicating with the customers and this will add value to their lives. This will help in increasing the engagement and relationship with the customers. During the holiday season, people are often strapping the cash and are in good spirits.

These are the times when customers are likely interested in various offers. When you are helping the customers with useful alerts then this is the best way to keep customers engaged with your brand. You would be able to build strong customer relationships and loyalty for a long time.  

Turkey producer has relaunched the popular Turkey talk-line with mobile alert campaigns. This is considered a thanksgiving mobile campaign. These mobile campaigns have encouraged the customers to cook and for that receiving tips for a thanksgiving meal. Customers keep on appreciating this extra help on thanksgiving meals. And this has helped the company in building the loyalty of the customers.

Another great way for engaging and facilitating the customers is by making use of personal communication in the holiday season. You can create holiday greetings that are based on the campaign. Companies like eBay have used this in the last holiday season and also allowed their customers to send wishes on eBay live streams. Valentine’s Day is also a great opportunity for marketers. The retailers like flower shops have successfully used this strategy and send reminders to their customers for gifts for their loved ones. This has also resulted in increased sales.

SMS and Email Reminders 

Reminders are making wonders for service industries. However, it has also proved to be a quick way for businesses who are into the service industry. You would be able to achieve instant ROI. Mobile phones are taken everywhere and it is very difficult to ignore any messages. There are reminders like drop off the car or doctor’s appointment which people never forget to attend.

Usually, this reminder is set before a day or in the morning when the appointment is scheduled. Reminders services are mostly used in every industry like beauty, medical, entertainment, conferences, sports, and events. You can send out text messages for thank you messages on purchases or for follow-up appointments which gives a nice touch of customer service for your clients. 

This is a proven technique, and Kaiser Permanente which is a popular non-profit organization in the healthcare sector in the US has made use of SMS reminders successfully to cut down costs of communication with patients to a great extent. you can even send out text messages that are automated to patients one day before the day when an appointment is scheduled.

This has proven to be quite cost-effective and reduced the cases of no show by almost 50%. Earlier the company used to bear the expense of around $150 for every missed appointment, but after using the SMS reminder program Kaiser company made a saving of $275,000 in just one month in a single clinic of theirs. 

Use SMS along with an email to capture information of your customers and to send information out: if you want to increase the efficiency of mobile marketing it is advisable to combine it with other channels of marketing. One of the most simple ways to package it in combination with other techniques is to combine it with email responses that can contain more multimedia and text content. Also, this combination can lead to improved interaction with your customers. 

For example, if you make use of the feature of SMS 2 Email, you will be allowing customers to send their email address via text and get an immediate response via text message. The email would be into full-color HTML into the nominated inbox. The customer would feel the information about the brand experience. The business would be able to enhance the dialogue which can be built upon. It will capture the valuable information of customers like contact information. There would be the option of opt-in for both the email and mobile channels. These details are used for subscribing and registering the customer for the email and mobile channels. 

Trey McIntyre which is a non-profit organization has given a very good example regarding this. This is the organization that is promoting contemporary dance in many venues around the US. At each of its venue locations, the organization is capturing the contact details of the customers with the help of TV screens and posters by showing them the call-to-action messages. Via this approach, Trey has been able to build a valuable database of the customers for email and mobile marketing communications.

SMS with email is also used by large brands like car manufacturers who are offering brochures and advertising on traditional media like radio and TV.

Mobile marketing with geo-location and zip code

Mobile marketing with the geo-location will be able to add incredible value to the customer experience. The days are gone when marketers are believing in pinpointing the customer location on their cell phones. Now there are various simple ways for making use of location with the mobile marketing context which will give a richer experience to the customer.

When you are operating your business from multiple locations then for offering great service ask your customer to share the zip code with their details. In this way, customers would be able to find the nearest store or the service center for your brand. US Navy and RadioShack are offering the customer to find the nearest store when they are texting a simple SMS shortcode. You can also ask the customer to sign up for mobile marketing with the zip code. This is a very effective way of collecting valuable information for getting appropriate marketing offers at the store near your place. This is also the form of personalized marketing where you would get relevant offers dependent on your location. With the help of zip code, you are also referred to the nearest store from your place.

Various components of Mobile marketing

Mobile marketing is going far beyond mobile and messaging apps. For doing cohesive marketing you need to do responsive designs.

Mobile-Friendly websites: Mobile friendly websites will fit properly on the mobile screen and you are not required to do the zooming or scrolling. It will load very quickly and it is also free from any mobile-specific errors. You need to maintain a consistent and engaging user experience. Mobile UX will have a dramatic effect on each stage of the user buying cycle.

Mobile friendly SMS and MMS: SMS and MMS are the direct methods for sending the content to the customers. But it is also important to use this channel wisely. You would have to gain the knowledge quickly to reach your customers with messaging. You have to look at the cardinal rules for creating effective campaigns whether it is a promo, alert about the product, videos, or reminders. 

Mobile friendly advertising and landing pages:

57 percent of the email are opened on the mobile platforms and 69% of smartphone users are deleting the email which is not optimized for mobile. Because of this, it is important that your email can employ a responsive design. You need to create a strategy that can automatically format the webpage on a mobile device. Also never forget the landing pages. If the email is mobile-friendly and the click-through is going to the landing pages then the webpage is not optimized for the mobile.

How to Improve Your Blog Writing Skills in a Week

blog writing

There are millions of people who are writing every day, but only some of their writings are published or liked by readers. And the reason behind this is their writing skills, only writing skills make the difference between a good writer or just a writer. If you are also a writer and want to get published and liked by people then you must have to improve your blog writing skills. It is not an easy thing to improve your writing skills as it takes a lot of time and effort along with the right procedure. 

If you don’t take care of a few things while improving your writing skills then you may take a longer time to improve yourself. So you need to follow the right procedure as it takes less time to improve your blog writing skills. In this article, you will get to know about a procedure to improve your blog skills. The best part is that it is a one-week procedure so that you will improve your writing skills in a short period. 

If you truly want to improve your blog writing skills then you must have to follow the given steps as they are easy. And by using them you can improve your blog writing skills in a very short period. 

MONDAY 

On the first day of the week, you have understood and learned a few major things which are most important while writing a blog. If you want to write a high-quality blog then you must have to keep a few things in mind which make your blog unique. You can also surf the internet and find out the major things which are important while writing a blog. 

This is a few points that you have to take care of while writing a blog:

1. An interesting idea 

The very first thing is that you have to write with an interesting idea which is different from others and useful for your readers. You have to understand your readers for it, know about their expectations from you, and then write according to it. You must have to give priority to the quality over the quantity. Because when your readers find it useful then they do more likes, shares, and comments. 

2. A catchy headline 

The next thing is that you have to make your headline catchy. Because people will love to read interesting things or informative things. Like if you add some suspense into your headline then people will want to know more about your article. And then they read your whole article to know the meaning of your headline. So you need to make your headline interesting and catchy. 

3. An introduction with a hook 

The readers will judge the whole article just by the introduction provided by you. If your introduction is interesting and attractive only then the readers will read your whole article. Make sure that your blog will contain statistical data, index revealing key points of your blog. So that your readers will get to know what they get in the whole blog. 

4. Media content 

We all are human beings and we find visuals more interesting than text or audio. You must have to use images, infographics, videos, charts, etc in your blog. Because your readers find it more interesting as it creates their interest in your blog. When you use media content in your blog then people find it more relevant and exciting. And the fact is that when readers like your blog then they do more shares, likes, and comments. 

5. Enhance readability 

When you are writing a blog then you have to write it according to your readers. Like us plain and simple words, short sentences, creating bullet points, etc. When you take care of these things in your blog then it enhances the readability. Of your blog. Keep one thing in mind that your words should be friendly and make readers connected to you. 

These are the few things that you should have to keep in mind while writing a blog. And next time you should follow all the things mentioned above. Make sure that you have added a conclusion, call to action, social media buttons into your blog. 

TUESDAY 

The next thing that you do on Tuesday is that you should have to know how to make your content more interesting and exciting. You have to dedicate your Tuesday to learn more about making the content interesting. Many writers use professional language with scientific words and definitions which makes your content boring as your readers are not scientists. So you have to be aware that you are using easy and simple words in your content. 

These are the five common mistakes that every writer make:

1. No audience analysis 

The most important thing for any writer is their readers. As you are a writer you have to know about your reader, you have to know about their needs and expectations from you. When you give them what they want then they will attract more and more readers to your blog. Like if your niche is writing then you have to understand what your audience will need from you. 

2. Complex sentences 

There are a lot of writers who use complex sentences with technical language. And the readers will find it tougher to understand as they have to read it twice or thrice. If you are also using complex words or sentences then people will skip those lines or paragraphs and not understand what you want to express. So the easy way is to break your sentences into small and easy sentences so that your readers will understand. 

3. Product advertisement 

We all know that there are numerous advertisements available on the internet whether you are surfing on google or any other platform. And if you also use sales tone or advertisement lines in your blog then people find it irritating and leave your blog. So make sure that you are providing them informative and useful content. 

4. Lack of examples 

When you are writing your blog post make sure that you have added a good amount of examples so that people will relate it with themselves. Because when readers get live examples of imaginative examples they find it relatable and easy to understand as well. If you notice the blog post of any successful writer with a struggling writer then you get the difference of examples in it. 

5. No proofreading

There are only a few writers who do proofreading after writing the blog. It is found that successful writers always do proofreading before posting any blog and this thing creates all the difference. We all are human beings and humans make mistakes so we have to recheck our blog after writing it so that we can observe them and correct them on time. Because if you skip proofreading then your readers will find your mistakes which down your image in front of your readers. 

WEDNESDAY 

We are living in a digital world as we have numerous tools and gadgets for everything. And these gadgets will help you to take your writing skills to the next level. Many successful writers are using these tools but few writers don’t know about them. If you are also a person who doesn’t know about writing tools then read the following points:

  • Headline analyzer 

We all know that the headline of the article should be catchy and interesting so that people will read the whole blog. You can use a headline analyzer to analyze the headline so that you can improve it. It also tells you the type, length, word balance, and a lot more things. 

  • Evernote 

It is a kind of tool which saves all your texts, notes, drafts so that you can discuss it with your colleagues later. 

  • Grammarly 

This is the best tool that you can use to enhance your writing skills as it tells you all your grammar mistakes, wrong sentences, clear short sentences, and a lot more. This is paid or free, if you want to get high results then the paid version is best for you but if you want basic errors then the free version is also a good choice. 

  • Copyscape 

If you want to write the best blog which will pay you in the future then you have to make sure it should be plagiarism-free. Copyscape is a tool which helps you to recognize whether your article is plagiarism free or not. Once you do it then no one can beat you in writing skills. 

THURSDAY 

There are numerous successful writers available on the internet. You can read their articles and learn from them. The best way of learning is that you have to make relations with the best bloggers and once you do it you will get a lot of ways to improve your blog writing skills. You can simply write guest posts for them and ask for feedback so that you can improve yourself easily. There are few expert bloggers like Brian Dean, Neil Patel, Kristi Hines, Leo Babauta, James Chartrand, and a lot more. You can search them on the internet and read their blogs to improve yourself. 

FRIDAY 

We all are using social media platforms to connect with our loved ones and relatives as it is the best way to express our thoughts and feelings. You can use social media for business purposes as well. Because you will get a lot of traffic from there to your blog post. 

These are the best 5 ways which you can use for social media marketing:

  • You can create visual posts or videos which attract people to your blog post. But make sure that you are posting daily fresh content there so that your readers will feel connected with you. 
  • You can announce the post dates of your articles there so that people will get to know about it and go to read them. 
  • You can also offer special gifts for your readers so that they will read more and more. Because everyone likes to get rewards and offers so when they get offers they feel motivated to read your blogs more. 
  • The next thing that you have to keep in mind is that you have to ask questions or give answers to your reader’s questions. It creates a bonding with your readers and you which is good for your business. 

SATURDAY 

The thing which makes a person successful is their habits. Like if you have good habits it helps you in your business but if you have bad habits then it will ruin you. So these are the habits that you should have to develop to become a good writer:

  1. Read 100 pages  
  2. Write 1000 characters 
  3. Keep your desk clean 
  4. Enhance inspiration 
  5. Build relationships with writing experts 

If you follow all the above things then you must improve your writing skills within a short period. 

SUNDAY 

This is the last day of improving your writing skills as you have to write a masterpiece of your writing. But make sure that you have learned all the above points and then follow them while writing. 

This is the process you have to follow while writing a blog

  • Make sure that you have organized your workplace 
  • Take a cup of tea to boost yourself 
  • Do a little research on the internet regarding your blog post
  • Make a plan for your blog 
  • Start writing your blog according to the plan
  • Take pauses between writing it
  • Reread your text and proofread it and correct as well
  • Send or post your text 
  • Add visual content into it 
  • Then post it on your website 
  • The last and final step is to promote it on the web

These are the few steps that you have to follow while writing blogs for your articles. But let us tell you that your content and picture should be plagiarism-free. Because if you will not take care of it then you will not be liked by your readers as your content is copied or like others. If you follow all the above steps then you will become the best writer.

Top Tips to Improve Your Google Ads Quality Score

Google Ads Quality Score

Everyone is familiar with the quality score which is available for individual keywords in the Google Ads account. This is a visible keyword-level quality score. But a lot of people are failing to recognize this because there is more to play here and not meeting to the eyes. Most of the time the issue of quality scores is not solved with just the keyword which is available in the interface of Google Ads. More investigation is needed into this and also requires more digging on this part for solving the overall issue. This guide is very useful in understanding the different types of Google Quality scores. The importance and the misconceptions about the Quality score all are explained here. This article will work as a checklist for you and will help you in raising the Quality score.

Google Ads Quality Score

Google Ads quality score is measured with the relevance, quality, and performance of the ads in PPC advertising campaigns. Quality score will affect both:

  • Cost per action 
  • Position of the ads

Google Quality scores are having a major impact on PPC profitability and success. Various uncontrollable variables are present in paid search advertising. But you will not have any control over the google ads quality score and you will require to take some steps for improving it.

Proper campaign management on Google Ads will be able to increase the Quality score in various ways as given below:

Effective account structure: When you are organizing the keywords in the small related groups then it will help in increasing quality scores. This practice will help in creating specific ads and landing pages for the targeted audience. 

Better Keyword data: When you are organizing the keywords in tightly related campaigns then this will increase the relevance of the keywords. This ultimate small campaign will increase the relevancy of keywords in landing and ad messaging pages.

Relevant Ads: Google Ads are always compelling and its performance is increased by the CTR rate. High CTR click-through rate will also increase in higher quality score and the low cost per click.

Why Quality Score matters

As per google’s point of view, Quality scores are the representation of the relevance of the ads to the search queries of users. Google is the top search engine and they want to keep in that way only. Quality score will help in ensuring that the ads you are seeing are relevant to the search queries.

Again from the advertiser’s point of view, Quality score is very important for various reasons. There is a matrix that will determine whether the keyword is eligible for entering the auction and your ad will show for the query to the user on the Google search network. Additionally, the Quality score with the CPC bid determines the ad rank and for the advertisers who are on a limited budget. The formula of the ad rank on the Google search is as follows:

Ad rank = Quality score x CPC bid

The quality score is the factor that will determine the rank of the ad. Advertisers who are on a small budget will have to work hard in optimizing their accounts and will end up in the top positions. If their bid is less than the competitor then also there would be a change in the Quality score. Quality scores are affecting the placement of the ad on the Google display network. The formula for the ad rank for the targeted keywords is as follows: 

Ad rank = Quality Score x Display Network bid 

The placement of targeted ads on the GDN, the bids are being considered by Google. Either you are going for a group or the individual placement. The ad group quality score is also added to this. The formula for the ad rank for targeted ads on the google display network is as below:

Ad rank = Quality Score x Bid

Finally, the Quality score will affect the success and health of the account. If the quality score of the keyword level is very low then the keyword will not be able to enter the auction. This also means that the ad will not show up and it would not be able to compete with the searcher business. If the quality score is very low then the ad rank will also be low this also means that the traffic to your site and the ROI will be low.   

Misconceptions about quality score

There are various types of Quality scores for Google Ads and the Quality score will always matter for the account. The next subject id which we would like to look at is misconceptions about Quality score.

Changing of Match types altering the quality score

Google is measuring the quality score without taking into consideration the keyword match type. Therefore if you are having the phrase, broad, and the exact match of the same keyword then all of these will have an equal quality score in your account. Google will always determine the keywords which are based on the broach match keyword and the pink slippers and this all will have the same quality score. Pink slippers will have the same search query that’s why it is giving the exact match. Therefore when you are changing the match type of the keyword then it is not directly affecting the change in the quality score at the keyword level.

How does Quality score suffer due to keywords or Ads being paused?

When the keywords and the ads are being paused then it will directly affect the quality score and the performance of the ads. When they are active then they will enter the auction and then it will be shown. There is no quality score which has been accurate.

Search quality score and display would affect each other

As explained earlier in this guide, these quality scores are separated from each other and they will not even affect each other. Initially, the criteria are determined and then these quality scores are separated. Second, the display network and search are so different that it will be almost impossible for google to have them each other affected. The performance of one will affect the performance of the other.

Higher positions will benefit the quality score

On the surface, it is true but the quality score will be adjusted for compensating for the position of the difference in the ad. Google will consider this fact that the higher positions will naturally generate high CTR when compared with the lower positions. So you will have to compensate for this by adjusting the formula for breaking the self-reinforcing nature of those who are present at the high position.

Restructuring or deleting low QS elements

This is not true. As per Google, whether you are pausing, deleting, or restructuring the account element The historical performance is affecting the account history. When we are adjusting these items it will not affect the history of the account. When we are adjusting these items then this will not erase the history of the account. Google still recommends you delete the keywords and ads which are poor performing because this will prevent them from negativity in the history of your account. The more performance data is accrued over time and the poor performance and the negative effects were decreased. But this will not go away completely.

Quality Score with keywords

Keywords are considered as the foundation for PPC activities. When the keyword research is weak then the entire account of Google Ads will suffer. Most of the search which marketers are doing is depending on the public keyword and which is free for building the PPC keywords list. This will harm the relevance of the popular keywords and there is no way to know this in general. These tools will spill out the relevant customers and the business.

The log files and web analytics are a much better source of the data of the keyword. These are the private sources that will tell the actual phrases and keywords for finding that the real people will use this for finding the services or products which you can offer. You will also get an accurate picture of the keywords which are driving most of the conversations and traffic. So you would be able to focus on the PPC efforts in those areas without making any guesses which are based on the general global data.

You can check your quality score with the google Ads performance which is a free grader and you will get started by just entering your email.

Grouping keywords for Improved Quality Score

Wordstream will also help you in finding out the best way for grouping the keywords for optimizing the google ads and the campaign structure. The key to this high-quality score is relevance for the ad group. All the keywords which are present in the ad group would be able to share a high degree of meaning.

For example, let us take a look at the pet store keywords. It is suboptimal for lumping all the keywords into the same group. You can also try to attract the customers who are having a generalized advertisement for the supplies of pets. A keyword like pet supplier is bound to be very competitive and expensive too. On the other hand, you will not be able to create a unique landing page for each unique keyword that is present in the list. You should have time for doing something else.

The solution to this group keyword by the theme is that you should segment the group into various small groups and then create the hierarchy of small and manageable keywords in the groups.

You will also be able to write the targeted ad on the landing page for each of the groups. This will make your life very easy and also will help you in increasing the Quality score.

Wordstream will simplify the grouping process of the keyword with the tools of quality score. This also suggests the segment which is based on the relevance algorithm. This will also do the sorting for you with the click of the button. Sorting and finding the closely related keywords in the database among thousands will take hours in the spreadsheet. But this will take just a few seconds in wordstream.

Writing high-quality Google Ads

The quality score of the google ads also depends on several factors which include the relevance score of the ad as well. Among them below are a few:

  • The relevance of ad for the landing page
  • The relevance of the ad for the keyword
  • Click through rate of the ad
  • Historical performance of the account

The effectiveness and quality of the ads are very important. Similarly, you will be required to create a system for creating the ads which will not eat up all of your time. Wordstream will help you with these. The ad text tools will help you in determining the keywords which have been included in the ad groups.

When you are making use of the right keyword in the ads then this will not only improve the rankings but it will also catch the eyes of the potential customers. This will directly help in increasing the CTR. This will also improve the quality score. So you will continuously get more exposure at a low cost.

If you are also looking for help in improving the quality score then contact some good paid marketing company. You can also get free and instant auditing of your account. They are also providing tips on improving the quality score and this will help in saving your money. You can first try the google ads performance for improving the quality score. This is a very good starting point for taking a look at your landing pages and keywords. Once you get familiar with the things in these then you can start with another approach given in the article above.  

The Beginner’s Guide to Google Tag Manager

Google Tag Manager

We all know that for understanding why a site is performing in a definite way, we require insight into its user activity. To do so, maximum people use Google Analytics, but what most may not know is that there is an additional tool which, when used in combination with Google Analytics, takes the procedure of gaining insight on user activity to the next level.

That tool is the Google Tag Manager, which besides Google Analytics, could be used with other Google otherwise third-party tags, and even custom tags.

Adding tags could often be a complex process that needs coding knowledge and easily goes wrong because of human error. Google Tag Manager throughout its user-friendly interface and ease of use simplifies the procedure of not just adding, however also debugging and managing tags on your website (or different type of apps like iOS, Android, AMP), making it essentially a codeless procedure that you could do on your own without needing the help of a web developer.

What is Google Tag Manager? 

Google Tag Manager (GTM) is a free tool that aids you to easily develop and organize the tracking infrastructure on your website. This permits you to see how users are interacting with your website as well as evaluate your overall site performance. With GTM, tracking can promptly be updated without manual hard-coding, growing the efficiency of the implementation procedure, and dropping the dependence on web-developers. 

GTM has a complete range of native links (e.g. Google Analytics) wherever custom data could be sent and analyzed so that you could measure your KPIs. 

You could track an important number of events in Google Tag Manager counting: Link clicks, PDF downloads as well as cart abandonment. 

Some reasons why you must be implementing Google Tag Manager today:

Future-proofing your website

You must be fairly well-known with the Google Tag Manager that you have been using to add analytics, conversion tracking code, Adwords remarketing, Facebook pixel for your sites. And, along with, you are moreover implementing the other 3rd party tracking pixel toward your website. If you still do not use these or are unusual with these names, then, it is still not too late beforehand you start utilizing their benefits.

If there are several pages to be customized otherwise updates are involved, counting code exchange, then, Analytics code updating might become a tough procedure. In such a situation, you could use the Google Tag Manager for conversion to Analytics.

The effort involved in implementing Google Tag Manager is approximately similar to that involved in updating the Analytics code toward your site each page. However, once you place GTM code on your site then for all your future improvisation, the procedure will be simple and easy. You do not have to create the update for each page on your website, when applied to a page – it would apply to all other pages.

Do not confuse Google Tag Manager with Google Analytics as either of them is not the substitute for the other, but Google Tag Manager brings about modification to how you execute Google Analytics on your site.

Speed for implementation

The Google Tag Manager is accountable for speeding up the diverse process. Without bringing about any change to the existing codes of your website, you could add changes and new tags with the aid of Google Tag Manager. Marketers would love the awesomeness of the tool as it helps in speeding up the set-up time, the testing plus deployment of each edit is done automatically once the set up is prepared. When you have a better idea of Google Tag Manager, you could set up this all by yourself, without aid from a developer.

Secure systems

Irrespective of whatever problems otherwise concerns affect a site; the security plus site’s failure are the two factors that affect the most. However, with Google Tag Manager, this concern is solved as it takes care to stop any kind of crashing of your website otherwise vulnerabilities from crack open for your site. For novices, you could decide who would access your Google Tag Manager, Analytics accounts as well as to annul who accesses the procedure at any given point of time. However, you are required to follow the regular security practices as emphasized through Google Tag Manager as you would do with content management systems otherwise web development tools – as required. Utilize the standardized templates for common tagging scenarios, to decrease mistakes and scripting errors that might occur on your site.

 The agility of Google Tag Manager

It offers you a huge amount of flexibility as you need a lesser amount of coding for any kind of complex tags – while permitting you to utilize most out of your tags, without having to write a single line of code. This means you could get away with a little otherwise no technical knowledge, however, train yourself.

Debugging options

It is always a vital part of your design procedure to make sure that all your tags are in a functioning state beforehand you get them published to the site plus the site goes live. With the aid of a built-in debug feature, Google Tag Manager offers you to manually test and debug the modification made in your browser on your site beforehand the site goes live. This would aid you to reconsider what you publish and prevent people from witnessing what you do not want them to see. Chrome extensions, counting Tag Manager Injector and Tag Assistant would help in making the debugging procedure much easier.

Version Control

It has become an impertinent element of every website, providing a built-in version control. When you happen to alter a container, a new version would be formed and archived. But, at a later point in time, if you want to recover the old version, you could do so with ease. With this, you could troubleshoot any tagging issue and keep the tags structured as well.

Workspace plus environment

If numerous people are working on a similar project, workspace plus environment helps to divide spaces for making tags. With this, you could organize your container plus separate test tags that you do not desire to exhibit whereas your site goes live. This is especially important when you want several teams to change your website, along with stakeholders from outside the association, who can change and edit your site as well.

How do I get started?

To get started with Google Tag Manager (GTM), you must first create an account. Once you set up your account, you will be given a code snippet to add to your website pages. When this snippet is in place, you could then add and manage multiple tracking services inside the GTM interface as opposed to inside your website code. This removes the need to update your website each time you add or eliminate tracking codes.

Google Tag Manager supports a diversity of tracking services out of the box for fast execution. For all other services, custom tags could be formed, allowing marketers to add any tracking code essential. Some common services that you may set up within GTM are Google Analytics, HubSpot, or AdWords.

How do I use Google Tag Manager?

To understand how to use Google Tag Manager, you will need to understand its elements and how they work together. It could be broken down into five pieces: tags, triggers, containers, variables, and the data layer.

Containers 

The first phase to setting up GTM on your website is to generate a container, which is the top-level element that would hold all of your tags. Once your container is formed, the snippet of code that you will add to your website would be generated. The container code snippet must replace any tracking codes presently on your website that you would be moving into Google Tag Manager.

Tags

 A tag is what contains the snippet of code that would execute on your website. For each tracking code, you want to add, you will create a new tag. This takes the place of adding code straight to your website every time a new tracking code requires implementation.

Triggers

 You could create triggers to control precisely when your tags are implemented on your website. Triggers could be used to initiate tags merely at a specified time or afterward a specific event, as well as every tag needing at least one trigger. For instance, you might have a trigger that will merely initiate a tag while a button is clicked. Or, you may just use the basic “all pages” trigger, which would implement your tag on all pages while the page is loaded.

Variables

 Variables could be defined inside GTM for use in triggers or otherwise tags as needed. There are quantities of predefined variables that are produced by default, for example, page URL or container ID; however, you can make your variables besides these. How you use GTM variables will depend on factors for example what data you are tracking as well as the triggers required for your website.

Data Layer

 A data layer could be used to collect data from your website plus pass it to Google Tag Manager. This needs adding additional code to your website together with your container code snippet. A data layer is useful if you are making more advanced variables that need access to info from your website.

Overall, Google Tag Manager makes it simple plus more manageable to track data and pass it to a diversity of services. It’s a precious addition to any digital marketing strategy and can be useful in streamlining your workflow. Give it a try!

Tag Migration

If you are moving a current website to Google Tag Manager, you possibly have existing code that requires migrating otherwise. If you do not do this, there is a danger of having both the Tag Manager plus code trigger running at the same time, reasoning data to duplicate.

For a successful migration, numerous steps must be taken to audit your website.

Categorize plus log all of your current website tags. You should note precisely where each of them is plus what action they complete.

Start remaking those tags in Google Tag Manager one by one

Each new tag you set up must be tested and previewed beforehand you move on to the next one

Remove present code as you set up the novel Google Tag Manager tags

Publish your Google Tag Manager container with all the novel tags when everything above has been accomplished.

It is significant to migrate your tags in the most competent way possible to avoid any loss of data. If you have plenty to migrate, there is a trigger suppression method that you could use to avoid gaps in tracking. It is recommended if you have 100’s of tags setup already.

Here are some of the most common mistakes while using Google Tag Manager:

Not previewing containers beforehand publishing. Even if you are very confident that you have set up your triggers properly, they can fail for diverse reasons, and checking failures is basic to success.

Publishing too much will merely clog up your Google Tag Manager account. If you have planned the data you want to collect, only publish once you have accomplished the necessary tracking steps.

Conclusion:

As far, we have discussed Google Tag Manager as well as its working. GTM plays a significant role in coding for your WebPages. Before, you needed a developer to make your work easy however now GTM will do it for you. GTM is snippets of JavaScript/HTML. Coding for a non-developer is way too compound. With the development of GTM, you don’t need to be concerned about coding. Just paste snippets of HTML on every page of your website as well as let the rest of the work be done by GTM itself.

So, we could finally conclude that GTM not only aids in coding but it saves your hard-earned cash also, which you required to pay to the developer previously for coding purposes.

Pros and Cons of Cross-platform Mobile App Development

Mobile App Development

Cross-platform mobile development is something we should know before knowing the advantages and disadvantages of this thing. This is a perfect creation of the software applications which is compatible with many mobile operating systems and the complexity of developing the applications in the mobile phones that were compounded by the difficulty level of building out a backend that worked across many places. This is time-consuming and expensive too but it was often easier to make related applications for every mobile device operating system that is OS and the main problem is that the code made for one of the OS could not be repurposed for another system. 

But now every programmer can develop this very easily and new approaches to this cross-platform development include these mentioned points below:

• The hybrid app development on mobile- all the developers who built these types of application where they write the core as an HTML5 or Javascript app and then easily place a related device wrapper around it

• The rapid application development: the programmers use a type of code-free tool and with the rapid mobile app development which offers business users a type of ability that is fast built and manages the internal application to address the specific business problems. 

• The windows universal mobile application development: there is only one type of code for all the windows platforms and the main motive is to enable the same application to run on a Windows PC, tablet, smartphone devices, and Xbox.

• The progressive web application development (PWAs): there are many websites which behave and seem like they are mobile applications. As with (PWAs) you can build to take the benefit of the native phone features as without the need of the end-user to visit an app store. This helps in making purchases and then downloading software locally. 

Some best tips on cross-platform mobile app development

• The app should be attractive

The app should be made in such a way that the users want to buy and use it easily and everything should be engaging and aesthetically pleasing to the potential searchers. The outlook of your application should be best, consistent across the different platforms. It is really important for the particular application and the overall brand achievement as well. The basic thing from this is to make a cross-platform mobile application design that approaches every place which varies from the brand identity and remains the same. This thing helps to get the guarantee that the mobile app is amazing for each platform without losing your recognition.

•    For the app use an independent platform approach

If you notice then it is really common for any developer to make an application for one platform as they generally test the application only by using 1 type of platform. With this problem, cross-platform development helps in building an application in the same way of service and this offers a great structure for all the platforms used when the developer uses an independent module to create an app. This will give you better performance for both of the engines. 

•    Make new designers your friends

This is the best way to ensure all the research is done to make the application perfectly usable for every platform. Collecting all the knowledge with their best skills which will help you to identify the advantages and disadvantages of every app aspect. And also helps to achieve the different UX goals. The work looks more perfect when there is a perfect teamwork job with the visuals and navigation of the application which is best to optimize its aesthetics easily. The cooperation of all the program designers, as well as developers, makes a more wonderful thing which is mesmerizing. 

The application design is not the only focus which is important when developing any mobile application for the cross-platform and pattern differences for every type of pattern should be used just to enhance the customer’s experience. 

•    Always use the reliable cross-platform mobile apps module

There are many advantages to using the cross-platform thing to help with application development handling. The benefit you will get is that it reduces the time spent on development for different engines and gives better exposure to the native SDKs. The cross-platform modules also bring a lot of quality information in the ongoing process which can be used. The third party also helps to mold a different UX from the various platforms and it will save your time when this module has extensive tools. With better flexibility, you can develop the features. 

•    Always take the things to the test

The different combination which developers require to use to make a cross-platform application which involves both the universal elements to all the search engines and some features for everyone. By testing your mobile application on all types of platforms which help to estimate the progress. This also requires adjustments before getting to the point of no return. 

•    Customers should be always the main focus

When making better applications, the customer should be the main link and there is no difference when developing a cross-platform module. By using different types of platforms and it is also familiar with the development side. By this, you can understand the user’s experience and you can get a better understanding of what needs to be done so that you can enhance the usability and the functionality of any mobile apps. 

Now, these are some awesome tips that you can follow as the world is now full of mobile devices. There is no doubt that many businesses and companies are investing in mobile applications for easy drive traffic to their sites. The main question for any businessman is which type of app should be made. It is really important to understand whether to build a mobile application only for the IOS and other platforms as well. Other platforms like Android, amazon kindle, windows, and many more. Many developers also choose one operating system while cross-platform mobile application development focuses on many OS. The developers always use a language that can be around with native code and deployed with all the platforms. Many platforms like PhoneGap, titanium, Rhodes, and Appcelerator always limit the work of the developers. This also reduces the time of the development as it is very popular as many businesses always target as many users as possible they can. Like with a different type of technology these apps also have their pros and cons. 

The most popular cross-platform tools for development

You will find that there are many other frameworks also and the popular ones are xamarin, ionic, react native, and phone gap as mentioned above. 

So if we talk about the Ionic app development which always offers a better platform that controls the business needs with ensuring smooth functioning with just a use of single code. The Ionic also gives a better UI with a better native appearance. 

The react native is the best and popular as it provides development tools for debugging and app packaging. This also helps in saving your time.

The Xamarin is built basically with c# and always offers a perfect effort that improves the tools for its delivery. 

The PhoneGap also gives an application which runs such as web pages as it also helps the application developers to create an app with CSS, HTML, and many other web languages as well. 

So basically with this, you can save your time and be more popular with many businesses for device compatibility. 

Pros of cross-platform development

• Using a reusable code for speed of development

The platform apps are always very quick when it comes to the development thing, as compared to the other native apps. This happens because the cross-platform apps always use one code base for another platform. All the developers have not spent their time while making a new codebase for every platform so that all they require is to make a better one program. The use of this for all the platforms of mobile devices that they want the application should work by making this kind of approach which is always more efficient and quick. With this you can easily manage all the updates and changes to the mobile application should be simple as the iteration of these apps which can be easily synced around the devices and platforms at all the time. 

•    Helps in reducing the costs

With the help of cross-platform apps as they use one code which is more cost-effective to make these mobile applications. The number of these customizations goes upwards and the cost of this application also increases. And with this option, you can pay for an app that can be supported easily and save your time, resources, and money as well. 

•    Gives the availability of plug-ins

The cross-platform has a framework like PhoneGap which has voluminous plug-in things and the developers can get access to these. The modules will be easier with types of tools and services so that they can enhance the validity and the range of the functions, appearance, and apps versatility. 

•    You will get enterprise support and cloud support

With cross-platform, you will get easy integration with the cloud and enterprise services as of an exchange code. You can work with types of platforms and get allowed to be integrated with the cloud services. 

•    You will see greater market approach

You will automatically increase the market reach with cross-platform as they never choose only one type of platform. No one’s users will be evicted as these apps will run equally on any platform like iPhone or android. 

Cons of cross-platform development

• With cross-platform you will get limited device feature supports

Sometimes the developers choose the challenges to make some specific and eye-catching features as this is true when they have to leverage the full capabilities of the platform devices. It also does not give 3D or graphic support impeding the developer’s capability to make a visual application design. 

•    The limited use of tools

All the developers want to build their app with cross-platform so that they use the tools and their supported suits by their framework. But with this, the developer has to spend more and more time and limited use of native IDEs so that they can complete the task. 

•    The sluggish code running 

This happens when the developers employ too many compliances during the process of app development and this leads to an effect on the speed at which the codes run. This also affects the performance of the application development and is not executed in the native platform. The efficiency of the code which is now dependent on translation engines. 

•    The UX challenge

By receiving the customer’s experience which can be challenging with the cross-platform as the variables are also associated with the OS. And also with the displays and functionalities of the device. As such every platform has its specific features or style. So by creating an app that provides a superior customer experience with all the platforms that will be a challenge for the developers. This will not be able to harness the different capabilities of any platform individually. 

The thing which is separate from the challenge is that getting widely adopted as such is quicker to the market and easy marketing and cost-efficiency can be done. So always try to use the best cross-platform tool which has more components such as having a broad framework, helps you to allow the creating media-rich content and also a massive library, etc. 

So before choosing the cross-platform mobile app development always see its pros and cons, how it works, and how it is good for you. In such a way you can easily develop a better app with better customers’ experiences with your app, because of the look or features. So it’s really important to understand the advantages and disadvantages of cross-platform app development, as this will help you to do things in a better way. And simply you will know which area you have to work more.

Meta Keywords: Should You Use Them or Not?

Meta Keywords

Meta keywords refer to a Meta tag you could use in the HTML code of your site. In theory, you would use this tag to offer the search engines more info regarding what your page is about. The search engines would then read the keywords in the tag plus say, “Oh that is what you want to rank for. Okay, let us move this site to the top!”

And it did work, back in the day while the search engines were not as wise to the games people play (and when they did not have advanced algorithms that could notice much more useful rank signals). The problem was that it was just too easy to spam the system throughout keyword stuffing, the practice of jamming every pertinent, semi-relevant, and irrelevant keyword you could think of to try to bring more traffic to your site.

Why are Meta Keywords ignored as a ranking factor?

As said by the gurus at Google and on the Google Webmaster Blog, it is because of abuse by SEOs (no surprise there). Early search engines were paying attention to ‘on-page’ factors, i.e the content found on a website to decide to rank. As such, webmasters realized that the Meta keywords tag was a suitable place to input numerous keywords without essentially having the user see them. As a result, it turned into a haven for keyword stuffing which ultimately led to them being ignored as a reliable signal. It was way before Google that other search engines had detected this black hat behavior, shown by Alta Vista discounting it as a rank factor way back in 2002.

Understanding Meta Keywords

Meta keywords are a kind of HTML <meta> tag that communicates to search engine crawlers what a web page is about. It was originally designed in 1995 and was used a great deal by old search engines as a rank factor.

Unlike usual keywords, these are not displayed significantly on web pages. in its place, you can find them in source codes as well as are written like this:

<meta name=” keywords” content=” SEO, search engine optimization, search engine optimization, search engine ranking”>

The essential idea surrounding Meta keywords was simple. Webmasters would occupy the meta keywords tag with the keywords they wanted to grade for. It moreover told search engines which keywords were most pertinent to the content of a given web page.

The Fall of Meta Keywords

In the early 1990s plus early 2000s, Meta keywords were used reliably by webmasters. However, with the contest for page ranking getting stiffer plus stiffer, the SEO industry began to abuse and misuse the Meta keyword tag.

Black Hat SEO practices such as keyword stuffing started becoming the standard to dominate the search engine ranking pages (SERPs).

SEOs would load the Meta keyword ground with keyword phrases that were only approximately pertinent to a page’s content. Some would use up to 50 of these keyword phrases just to boost their chances of rank high in the SERPs.

Some SEO practitioners would also use completely irrelevant but high-volume keywords to pad organic traffic statistics.

This was usually done by SEO to take benefit of any lapses in search engine algorithms. Others argue that this was just a way to take full benefit of the opportunity to cover as many legitimate keywords as possible.

This misuse plus overuse led to the tag’s incapability to provide significant ranking data and in 2009, Google declared that it would no longer be using the keyword Meta tag in its web search rank.

Other search engines have moreover refined their search engine algorithms well sufficient to the point wherever the keyword tag is no longer required. They could interpret what a web page is about without relying on these HTML tags which means their search outcome was far more pertinent to its users.

Also, search engines use other factors to precisely decide page rank.

How Do Meta Keywords Relate to SEO?

Compared to the usual keywords, Meta keywords are not considered big elements of SEO strategy. Most search engines do not weigh Meta keywords high while it comes to their ranking algorithm, mostly because of understanding of black hat SEO strategy such as keyword stuffing.

These practices have flooded the Meta keyword field, bloating preceding algorithms, thus pushing algorithms to change. Still, this does not mean that meta keywords are not a useful part of SEO.

In addition to usual keywords, they play a significant part in communicating your webpage’s message as well as attracting searchers to your site distinctively. When it comes to the world of online business plus digital marketing, you are in a competitive atmosphere. Keeping this in mind, Meta keywords might give you an edge over your contest in search engine optimization.

Why are Meta Keywords Important?

Meta keywords can be significant owing to the little increase they give your site in a search engine. Unluckily, Meta keywords were more likely to aid your rank in the earlier days of the Internet plus technology.

Search engines’ algorithms are so intricate that they can gather more info from your website than ever before. With this in mind, it is safe to say that Meta keywords are a little out of date. They could be useful, yes, however, are they needed?

To offer some viewpoint, most search engines like Google plus others no longer search for meta keywords because they do not need to be told which keywords must rank. Due to the intricacy of most modern search engines, they can learn which keywords you would rank on their own.

Search engines are so highly developed now that they can identify keywords that you weren’t even conscious of. When this occurs, you might find your site ranking even higher than you had considered which is why keyword research as well as strategy is so significant.

Do they affect SEO in 2020?

Since search engines converted a thing, Meta tags have been around, playing a significant role in search page rankings.

People abused them for a while to gain a high position on search pages and simply climb on top, which led to Google announcing that their use did not affect rankings any longer. But, just since they aren’t important for rankings don’t mean they do not affect SEO.

Should You Use Meta Keywords in 2020

To put it merely, using Meta keywords to develop your search website’s search ranking is no longer as significant as it once was.

Search engines just don’t rely on them any longer. Google and Yahoo overlook them and instead use other factors to determine search ranking. For the moment, Bing only ever uses meta keywords as a spam sign If your precise meta keywords do not appear in your document then your site would be penalized.

There are, though, still uses for Meta keywords that are not connected to SEO. For starters, they might be useful if your CMS uses Meta keywords for inner search. A search engine incorporated into your website can access saved keywords when a search query is made. Also, the saved keywords can moreover be stored in the backend.

The new value of Meta keywords

Nowadays, the greatest way to use the Meta keywords tag is to hope your competitor is in the 50% still showing and updating their keywords. If you want to get a peek into the top key phrases your top contest is using, check out the page source of their top pages.

The days of convincing search engines you are worthy of a top-ranking via Metadata alone might be old news, but any info the competition wants to share is useful information indeed.

How do Search Engines USE Meta Keywords now?

Search Engines such as Google, Bing, and Yahoo do not tend to rank Meta keywords any longer. So they are approximately un-needed today. Yoast metadata, the astonishing WordPress Plugin even goes out of their way to say no to meta keywords.

So, why would you want to continue using Meta keywords when all they seem to do is waste your time? Yoast even has gone as far as eliminating the Meta keywords toggle out of their updated plug-in in favor of the other SEO technique. This feature has been eliminated since mid-February 2018.

Google and Meta Keywords

Since Google is the number one search engine in the world, and we know this owing to how we live our lives. We all say ‘I’ll Google that’, while we don’t know something. It would just be strange if we said, ‘Let’s Bing that’, otherwise ‘Wait, I’m going to Yahoo that’.

It might be finest to let you know how Google still uses Meta Keywords.

Practically Google is very alike to other search engines for example Yahoo and Bing. It does not use the Meta keywords like it once did. In brief, using them may be just a waste of your time, and your main emphasis should be more on the Title Tags plus the Meta description, which is talked about below.

Meta Tags that Matter

There are other meta tags that Google as well as other search engines think significant. Most websites use these Meta tags and they could help your website reach high rankings.

Title Tags

The meta title tag is the title which shows on search results pages, this is the part wherever researchers could click to go to a specific website. These are significant because they directly state what your page includes. Title tags are the first thing Google users would see when they search for anything.

 Focus on the extent of your title tag, do not make them too long since Google allows a limited amount of characters. Make the most out of it, as well as make your title straight to the point.

Meta Description

Meta Descriptions are situated exactly under title tags on search results pages. They are the second thing that your audience’s eyes will fall on. These descriptions are like a teaser to your content.

You must make sure they are attractive, and reveal what your page comprises in a sentence or two. Meta descriptions moreover have a restricted number of characters. Do not make them too short nor too long, specialists suggest that 160-character-long is the most appropriate length for Meta descriptions.

An alternative to Meta Keywords: Focus on Content-Length Instead

Whether you choose to use Meta keywords or not, the choice is completely up to you. If you choose not to, rest assured that you are not missing on a grade factor anyway. The most significant aspect if you choose to use them is to be cautious that your keywords are not misleading toward the search engine.

Also, spend more time investing in your website’s content itself or else other more significant SEO tips. Remember that other Meta tags, for example, title tags or Meta descriptions are the windows toward your website. They will affect your SEO results and your amount of viewers. Make certain your window looks nice plus inviting to researchers. Lastly, make content your topmost priority and work on improving it rather than focusing on Meta keywords.

Finding the balance is the key

Content marketing is all about making the perfect mixture of genuine, high-quality writing, as well as professional optimization practices.

Where several falls are by focusing too much on one aspect. You should not worry too much about overcrowding SEO keywords in your writing. You moreover shouldn’t be writing freely without considering how search engines would view your content.

It is a fine balance. It is also feasible. With SEO tools as well as real experts on your team, your content can connect with both your viewers and the search engines.

Summary

As stated above, Meta keywords are typically a waste of time. Also, our advice would be for you to focus more on the tags as well as target keywords for your content.

Here’s how you must go about doing this:

Each page on your site must have a unique main target keyword. This must be used to inform both the content of the article itself, in addition to all of its Meta tags.

However, while you do this it is vitally important to avoid keyword stuffing. In its place, your body copy as well as Meta tags should contain target keywords in a natural plus descriptive manner.