SEO Case Study 1 : Rank on First Page of Google

SEO Case Study

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Social Media Marketing Strategy 2017: 6 Tips to Achieve the Desired Success

Social Media Marketing

While the content is the king, ‘conversation’ is the queen. Crafting an effective social media marketing strategy that can help you to communicate with your users, customers, and consumers is a big deal. It’s that time of the year when if you’re a marketer or a business owner, you might have already gotten busy to fine-tune your social media marketing strategy, isn’t it?

Let’s face it; social media has become a fundamental marketing channel today. One would hardly find a reason to ignore social media marketing. It is no more an option. Also, with the right marketing strategies falling into place, the sky will be the limit for your business’ success.

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Google Search Tips & Tricks that’ll Change the Way you Search

Google Search Tips & Tricks that’ll Change the Way You Search

When it comes to comparison, Google is no less than a little fussy kid who only does what he wants to. Searching keywords is one such viable option that will take you to the right page, but only if the keyword search is accurate. There are times when even after putting the related keyword, you don’t get the desired results. And the results, what to say about them! They range from hilarious to What Exactly Are You Thinking Google range. We all have faced this issue quite a lot and the situation worsens when this happens at the workplace. Frustration hikes when the irrelevant searches keep staring right at your face.
For a moment, let’s stop blaming Google and rather focus on our keywords and the way we try to search for things on Google. Not known to many, there are various Google search tips and tricks that can give you the exact results while you are searching for any specific niche or topic.
So let us introduce you to these hacks. You can go through them and thank us later!

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#1 Use of Asterisk (*) in case you are Forgetting a Specific Word

One lesser-known trick is the use of an asterisk. Is there a song in your head but you are forgetting the lyrics? Or do you just remember lyrics in bits and pieces? Try this hack: put an asterisk in the place of the word you are forgetting while searching. Google automatically understands you and will give you the exact result. Example -(“ Don’t need to question the * I’m yours” ) and search for it. This will aid in enabling Google to take you to the song that you are humming and now you can sing the entire lyrics.

#2 Use of minus (-) in case you don’t want Google to give you Results According to that Particular Word

Many a time, you are looking for information very different from the results that Google is showing you. In such a scenario, use the minus sign as a prefix to the word that you want to exclude from results. Usage of minus will eliminate the results that you aren’t interested in and will filter and show you the search results that will be specific to your search.

#3 Take help of the Search tools

Whenever you are searching for something specific, take the help of Google Search Tools. For example, you are looking for funny gifs, go to the search tool and click on animated. The search tools form an important part of Google search tips and tricks. All the operators and functions can be tough to remember, simply bookmark Google advanced search pages. Use the bookmark to narrow down your search.

#4 Try the word “Related” for Similar Results

When you search for a particular site, you also wish to see sites that are similar to your search. You can add related to the site’s name and Google will show all the sites which have similar content to your searched site.Type related[site name]

#5 Use Vs

Are you a foodie? And often in dilemma in what to eat or what to order? Well, if yes then you are in the right hands with Google. Type pizza vs pasta. This will give you side by side comparisons of nutritional facts of both the food items. This will speed up your decision and you will never have to count the calories before you take a bite.

#6 Search Tools to Filter the Recipes

While searching for the recipe of your favorite dish, click ‘Search Tools’ under the search bar. This will help you to filter the search according to ingredients used, cooking time and the calorie count. Finally, a perfect tool for people who count calories before consuming their food or the ones who are time-short.

#7 Searching within a Specific Website

To specify your search on a particular site, search by adding the prefix “site” to the domain. This will help you show results that you wish to see on a specific site.

#8 Search News Archives which date back to mid-1880s

Google News has an option that enables you to search and read news archived dating 100 years back.

#9 Weather

Planning a trip but packing has you perplexed. Worry not, Google has your back. In your search box type weather [location].This will show you the weather forecast of the location searched and will ease your decision- making process.

#10 Flight Status

To never miss a flight, search the airline and flight number to know about the flight status. The search will display the flight information on the screen.

#11 Translations

Installing apps for diverse functions will take a toll on your phone’s storage memory. Delete those translation apps and enter the phrase that you would wish to translate in Google search. And in milliseconds you will have the translated phrase. Example-translate ‘merci’ to English. Now, you have a translator on your phone without adding up to your phone’s storage.

#12 Track Unknown Callers

Calls from unknown numbers can be quite a bother. To track these calls, you need to write a phonebook before the mobile number in the search bar and you will get to know who is calling you.

#13 Sunrise and Sunset

Sunrise lover? Google has you covered. Instead of sitting on the riverbank waiting to view that perfect sunrise or sunset, search sunrise location. Example-sunrise Mumbai. It will show you the exact time the sun will rise or set and you can be on time to capture the picturesque view.

#14 Expand your Search

Instead of limiting your search to the local level, search internationally. When you search on Google, it is customized according to your IP address. So, to search globally, type NCR stands for no country redirect. This will expand your search to the international level.

#15 Flip a Coin

Bored and wondering what to do? Tell Google to flip a coin for you. Use the mic and say “flip a coin” or “heads or tails”. This is a fun and exciting way to pass the time.


Love quotes are expressions of your love and are generally meant to convey your thoughts that you find hard to pin down. Press the mic icon and say “give me love quotes” or “I love you”. All the romantic quotes will be displayed and you have a diverse choice to choose from and send it to your loved one. Go, send some love.

#17 Sports Scores and Match Schedules

To track the scores of your favorite team, type in your team’s name in the search tab. Google with the help of Google sports will show you your team’s scores and schedules.

#18 Drag and Drop

With nothing on your hand, you can just drag and drop anything on Google. Highlight any word or phrase that you wish to and drag and drop on the address bar or new search tab.

Google is like a mini-encyclopedia with information about anything to everything. It is the only thing that you will ever need to add more comfort to your life.
Though these are simple Google tricks and hacks these will ease the navigation path of your Google search. The teeny tiny search hacks will aid you in never missing a flight and a sunrise.
In addition to simplifying your life, these hacks will also be of immense use to enable you to rank your keyword and your site. And effective usage of tips will in no time result in you being able to filter through an extensive network of Google and find the way to your keyword and be able to easily specify your search, without having to scroll down through irrelevant searches. Keyword ranking is a prominent aspect of increasing your website’s rank and accurate search impacts you’re ranking greatly. Take game in your hands and optimize your website according to the latest SEO strategies. If you want to hike up the rank and see your website at the top, give SEO Discovery a shot who is the master in the field of SEO services. Give them a call at +91-89686-24144 or drop a message at [email protected]
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Content Strategies of Best SEO Companies

Content Strategies of Best SEO Companies

Just like yearly horoscopes, when a year is near its ends, experts get ready with the past data to predict the future trends.

And digital marketing is not an exception!

With the commencement of 2017, trends for the whole year were out and experts of the best search engine optimization companies were ready with new strategies.

But this year, the whole focus is on effective content marketing. It would be so cliché to say that Content is King; nevertheless, who can deny that?

Then what about SEO?

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SEO for Architects: 10 SEO Tips for Architecture Websites



It comes as no surprise when the majority of homeowners who are looking to build a new home use the Internet to find an architect to work with. To make those homeowners hire you, you have to be visible to them.
SEO for architects is meant to make any architecture website visible to those who are searching for architectural services on the Internet. How good are your architectural services, after all, if people are not able to find you?
Being ‘invisible’ to your customers and clients means that you’ve got a problem that only SEO for architects can solve.
Classically, SEO for architects is all about getting your portfolio across that couple who wants to move to a custom designed home.

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Local SEO: Time to Optimize your Local Shop Website and get Online


Local SEO means optimizing your business online so that you can online enhance or promote your product or services to the local customers. Local SEO is necessary for small -business because it gives all type of information that a potential customer need and even if you do not have a website. Local SEO works especially for those businesses which give sales and services for a specific region or place.


Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic SEO, it’s ultimately very different.

National SEO focuses more on the ranking in searches across the country whereas local SEO prioritizes appearing on SERPs in a specific location. This strategy works on marketing your product or services for local customers and generates local leads. The benefit of optimizing your local shop website means more website traffic, lead generation, and conversions since the strategy is more relevant to your base of local customers. Local SEO is an incredibly effective way to market your small business online. It gives local visibility which means more footfall of consumers and more sales. If a businessman Optimizes their website for local search, it delivers more targeted traffic and more traffic for relevant searches.
Local SEO improves the local ranking on Google, which helps to improve the visibility of your business online. For example, Google algorithms might decide that a business that’s farther away from customer location is more likely to have what they’re looking for than a closer business, and so rank it higher in local results. Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for customers’ search.

How a local SEO increase the visibility of your business online?

1. Building Citations:

Online building citation means online mention your company’s name and its physical address including zip code and the phone number of your company. Building citations on sites like Google, Facebook and within relevant online directories such as Yelp or TripAdvisor gives your business more online visibility so building citations gives you more visibility online and improves local rankings, meaning more traffic and sales

2. Content Marketing and Link Building:

Relevant content is the key factor for engaging the customer. Local content marketing should naturally see you talking about your local area or hometown and involving your local community. Not only does this help with prominence, but it can also bring your customers closer to your business, building stronger links, brand loyalty, and increasing engagement.

3. Reputation Management:

Nowadays it is clear that reviews are vitally important for local businesses. Online reputation is increasingly referenced by consumers and is fast becoming a make or break metric for those looking for a local business online. So good and genuine reviews are important for builds trust in your business and drive traffic and sales.

4.On-page Optimization:

Monitoring and working to improve page load speed also helps to ensure a positive user experience, which in turn helps to build trust and brand loyalty and can directly lead to sales, reservations, and bookings. So on-site optimization again plays an important role to improve traffic for the most relevant searches.

For on-page and local optimization you need to keep the following steps in your mind:

•Ensure your site has a mobile-responsive design
•Continually work to improve page load speed as pages that are slow to load on mobile (which is the key driver of local search traffic) will be penalized with lower rankings and lead to higher bounce rates
•Provide full SEO metadata for each page
•Conduct thorough keyword research at regular intervals to ensure your content reflects consumer search habits and is targeting relevant search terms
•Use keywords naturally throughout your on-site content (including landing pages, product pages, and blog posts)
•Set up rank tracking so you can accurately monitor keyword rankings and make adjustments as needed

However, since the last decade, local shops have been facing tough competition from online shopping portals and brands. It has led to the cut in sales, customers and everything else. Many have even forced to shut down because of the rise in e-shopping. But this algorithm.

Will you like the good old times back when your shop was brimming with customers and the sales were good all-round the year? If yes then now it’s time to optimize your local shop website and get online with SEO Discovery, the leading digital marketing company in India. We have an expert team of search engine optimization which gives you surety best strategies for local shop SEO.

There are many advantages to optimize your website from a local shop SEO expert. Some of them are mention below:

•Personal interaction with the local community
•Fastest delivery
•Trust Factor
•100% Quality Assurance
•Minimum turnaround time for orders, exchanges or customer support
•We at SEO Discovery will help you to utilize your advantages at the very best by helping you realize the power of the World Wide Web.

How can we help you?

1. Creating user interactive and modern website designs

The very first thing that your website will require is a great design. So we always keep it in mind the type of user design the site accordingly. In this mobile world, maximum people use mobile for the internet so this really important that your website should be mobile and desktop friendly. Our website designers will make sure your website is both desktop and mobile-friendly, working at optimum speed and offers the best user experience.

2. Providing Best Search Engine Optimization Results

We are the best SEO company in India. We get you on the top results pages of various search engines like Google, Yahoo, Bing, etc. This helps in better lead generation and hence more customers! We only follow white hat SEO techniques and the end-results are all organic and natural.
We focus on these steps toward becoming more visible on Google for relevant searches:
• Create a Google My Business Profile
• Optimize your Google My Business Profile
• Make your website mobile-friendly
• Get listed in online directories
• Use location-based keywords
• Add location tags to social media posts
• Use location-based hashtags
• Keep your address and location consistent across online platforms
• Publish locally relevant content
• Get online reviews

3. Helping you Connect with the People

The Internet is content-driven. The priority for businesses these days is to connect with their customers. They do this by creating fresh content. We help you make a name for yourself on various social media platforms. We create catchy content on the latest trending topics related to your business, locality, targeted audience, etc.

4. Manage the Online Reputation

We monitor and grow your business’ reputation by tracking and analyzing your online reviews. This is very obvious that reviews play a vital role in online marketing and so as in local SEO. So we help you maintain that too.

We have complete digital solutions for you at SEO Discovery. You can check our cost-effective Search Engine Optimization services packages and digital marketing packages.

Why Chose us for Local Shop SEO?

We guarantee the number one-page ranking. If not, we do the rest of the job FREE of cost.
We are available for any kind of help and query 24/7.
We have a long chain of happy clients in over 20 countries. Moreover, we are continuing to expand our reach.
We have the best team of SEO professionals, content gurus, and marketing experts.
SEO Discovery introduces you to endless possibilities and unlimited opportunities that the Internet has in store for you.
We are available for a free consultation through call (India – +91-89686 24144, others – +1-209-348-9568), mail and skype.