Search engine optimization (SEO) is one of the most popular marketing strategies. It enables businesses to boost their SERP rankings. However, there are tons of SEO agencies available on the internet. The web facilitates organizations to develop a high-quality website and present themselves as an expert in SEO.
Whenever someone searches “SEO companies near me”, there appears a handful of local companies, business listing websites, and then the SEO agencies. Not all of them are compatible with your specific requirements. It is essential to do your part of the research to ensure the expertise of an SEO company.
However, it is not easy to distinguish between an expert SEO company and a dabbler. It is due to the parity internet provides to present themselves as an expert SEO agency and compete for high-traffic search terms such as “SEO companies near me”. Here are some qualities you must look for in an SEO company before determining their expertise as a genuine service provider.
1. Experience and professionalism:-
Anyone with a PC and internet can set up an SEO agency overnight and call themselves an SEO expert. But that does not make them experts in the field. There are hundreds of things you need to know to determine the expertise of an SEO company. It takes many years for an SEO company to master all aspects of search engine optimization.
Not everyone has similar SEO requirements. An experienced SEO company can evolve itself according to clients’ specific requirements. An experienced SEO expert can look at any website and highlight the steps essential to increase its organic traffic. On the other hand, a dabbler or a beginner will try similar SEO tactics on every website, which will have a limited effect.
2. Expertise in all three SEO levels:-
There are three primary fields associated with SEO. It includes on-page, off-page, and technical SEO. All of them are essential for the growth of a website. Let us understand them in brief.
- On-page SEO:-
On-page SEO deals with the on-page activities of your website. It is all about improving your website presentation and user experience. Anything you do on-page to increase your website’s organic rankings comes under the domain of search engine optimization.
- Off-page SEO:-
It deals with your website’s off-page activities. It focuses on linking your website with relevant and authoritative websites. It aims at increasing your website’s online visibility.
- Technical SEO:-
The goal of technical SEO is to enable search engine crawler activities. It ensures the indexing of your website. It also facilitates the safety of your website. It also essentializes ease of navigation for your website visitors.
An SEO agency must have expertise in all three aspects of search engine optimization.
3. Good reputation:-
Current and previous clients of an expert service provider will always have a lot to say about the services they received. Contacting these clients is the easiest way to determine the expertise of an SEO company. Ask these companies for the contact details of their current and previous clients.
You can also check companies’ reputations on online platforms. It includes social media platforms and the Q&A website. Check for the client reviews and customer testimonies. If satisfied with their services, They will always have good things to say about the company. Analyze their social comments to ascertain what people are talking about their company.
Not every SEO company ranking for a keyword like the “the best SEO company near me” will have a good reputation. However, An expert SEO company is bound to have a good reputation.
4. Keeps up with the trends:-
Digital marketing is an ever-evolving field. SEO is one of the most dynamic elements of digital marketing. Not the world wakes before the SEO trends change. A good SEO company always keeps up with the latest SEO trends. They Educate themselves on the latest SEO trends by keeping an eye on the industry-specific SEO trends. They track the conversation of the leading SEO experts and thought leaders. They are acquainted with the techniques businesses implements to achieve tons of organic traffic.
5. Professional team:-
A skilled team is a crucial element of an SEO agency. These are the people who will be working on your project. Good SEO companies encourage their employees to carry out research regularly. It is always looking forward to acquainting its employees with the latest algorithms employed by major search engines. They facilitate skill development within the company to ensure that their employees are conversant with new digital media strategies and SEO tools that have just entered the market. It is essential for an expert web development agency ranking for a keyword such as “the best SEO company near me” to have a professional team.
An experienced digital marketing team will always invest in modern tools and technologies to encourage skill development for their clients. A professional SEO team comprises various professionals from web designers to copywriters to link builders. You must meet their team and ensure their expertise level before hiring an SEO company for your marketing endeavors.
6. Sticking to ethical SEO techniques:-
A reputable SEO agency will always comply with ethical or white hat SEO techniques when providing services to clients. They do not improvise black hat SEO techniques such as doorway pages, spamming, and invisible texts for keyword optimization. Black hat SEO agencies might give quick results but can hinder your business reputation or may cause website penalization. Not every web development company ranking for high-authority keywords such as the “best SEO company near me” adheres to white hat SEO techniques.
It is essential to ensure an SEO agency’s adherence to the ethical white hat SEO techniques. A good SEO company does not focus primarily on increasing your organic rankings. Their primary focus is on ensuring high-quality content and enhancing the user experience for your visitors. They improvise ethical SEO techniques, such as link building, optimizing your business website, and improvising keywords in your website content.
It might take time to attain desired results with white hat SEO techniques. However, the results obtained are steady and rewarding.
7. Realistic and honest commitment:-
Whenever you search for the term “SEO companies near me”, you might find a list of SEO agencies committing to achieve unrealistic goals for a ridiculously affordable price. It is essential to ascertain the truth behind these commitments. A good SEO company will always offer realistic affirmations instead of overpromising.
As an organization, you must understand that getting a website to rank on the first page of the search engine result pages is not an easy task. It requires an effective content marketing strategy to combine with your SEO strategy to increase SERP rankings. An honest SEO company will tell you about the long-term nature of the optimization process.
It might take weeks or even months before you attain desirable results. You might get attracted by the affordable price and the unrealistic commitments. However, it can just be a trick to get you subscribed to their services. Always prefer an honest SEO agency to assist your business with its SEO endeavors.
8. Customized plans and strategies:-
A good SEO company understands the different requirements of different clients. They will provide you with a customized plan and strategy adhering to your specific demands. They take their time to learn about your particular requirements and excel at framing a customized solution.
How to find the best SEO agency for your business?
There are tons of SEO agencies on the internet. You can ascertain it by inserting the keyword “SEO company near me” in the search bar of any search engine.
However, not every one of them is an expert at providing SEO services. It makes it essential for you to ascertain the authority of an SEO agency before hiring them for your SEO endeavors. Here are some tips you must improvise to find the most suitable SEO agency for your business.
Step 1: Get a seed list.
The search for the perfect SEO agency starts with a seed list. A seed list comprises SEO agencies as possible partners for your business.
It is one of the best ways to brainstorm all possible partners and determine the one that best fulfills your specific requirements. There are two ways to make a seed list.
- Access a seed list
A seed list involves expert SEO agencies for any search term such as “SEO Company near me”. These are the potential companies that might become your partners in the future.
It is the basic technique businesses use to determine the most suitable SEO agency for your business. Either access one of these lists or create one based on your research. All you have to do is to search for “best SEO companies near me” on Google.
- Creating your list:-
Every company has different requirements. You need to determine an SEO company that can fulfill all your requirements. Creating your list of potential SEO agencies enables you to track down SEO agencies specific to your specific necessities. The seed list you obtain researching on your own will always be better than the list obtained from a third party.
To create your seed list, First, prioritize your requirements from an SEO agency. Do you want an affordable SEO partner? Or is it more essential for you to find one that is nearby? Your preferences will determine the keywords you use to find different agencies.
For example, if you want to find a nearby SEO agency, you could search something like “SEO Company near me”. On the other hand, if you are looking for affordable SEO companies you could search the exact search term to access preferred SEO agencies.
You can also create various seed lists depending upon specific specialties such as local SEO, technical SEO, small business SEO, and even niche SEO. Just determine the attributes you require from an SEO company and search based on those keywords. You must have a list of at least 5-15 web agencies at the end of this process.
Step 2: Look at the websites of each agency:-
Now that you have shortlisted certain websites, it’s time to check their websites. The website of an SEO company can provide tons of essential information about that company. The home page of an SEO agency is vital because it is the way it wants to present itself to its client. Here are some essential pages you must look for in an SEO company’s website.
- Home page:-
The home page of an SEO agency should be comprehensive and user-friendly. It must have easy navigation features, the agency’s name, and contact details at a glance. The home page of an SEO agency must give you an idea of the kind of services they provide.
If a company is showing off its achievements, take it as a positive. It shows that they are excited to work with you and take pride in their achievements. It indicates the quality of work they ensure for their clients.
However, if a home page looks old, unmaintained, or sloppy, scratch that website out of your list. SEO is a big deal, and it changes constantly. You must also ensure the core web vitals, website speed, and other essential website attributes for better performance. If an SEO agency is not good enough to keep its website up to speed, how would they do it for you?
- About page:-
Various companies will appear on the SERP when you search for something like “SEO companies near me”. However, not every one of them will have much to say about themselves. It is one of the best ways to learn about companies overall success and work environment.
The about us page of a good SEO agency tells you about their journey, their employees, and happy clients. It also links to some case studies of the client projects for whom they have achieved excellent results.
- Testimonial page:-
A testimonial page is an opportunity for you to determine the quality of services provided by a specific SEO agency. Positive reviews, enough to fill an entire page on a website, Indicates the quality of the services that a particular SEO agency provides.
You may also consider connecting to a company’s previous clients to learn more about their experience of working with their company.
SEO is among the essentials of digital marketing. No business can succeed in its marketing endeavors without using Search engine optimization. It enables organizations to approach their target audience and market their products to them.
There are two ways for businesses to implement an SEO strategy for their marketing endeavors. Either DIY or hire an SEO agency. Companies usually prefer the second option. However, it is not that easy either. There are tons of websites on the internet, ranking for keywords such as “the best SEO agency near me”.
Businesses need to do their part of the research to determine the SEO agency most suitable for them. Implement the tips highlighted in the article to access the best SEO agency for your business.
Presently serving as the Research and Development specialist in SEO Discovery, Naveen Sharma adds his insights to the company’s strategies. He considers research as the foundational pillar of any project. He stays inquisitive for staying updated and enthusiastic about sharing what he learns. He is also thrilled about the way digital marketing is changing the world, and that’s what you can expect from his blogs