Do you even know what Google My Business is? Well, it’s a free and user-friendly tool used by businesses and organizations for managing their online presence across Google, including Search and Maps.
With the help of adding your business information on Google My Business page, you can help your potential customers find you in the easiest way. Moreover, Google My Business page is something that tells the story of your business to the outside world.
Well, for updating details on your Google My Business page, there are certain guidelines that need to be followed.
Till the last update of Google My Business page, we could only update –
- Business info for locations
- Add multiple owners
- Update business Hours
- Add logo, profile, cover photos
- The Introduction/Description field
- Create and update posts, etc.
But now Google My Businessis bringing videos to the photos dashboard, allowing business owners to upload videos, and view videos uploaded by customers. The facility for businesses to upload videos to their own listing is a brand new feature, and could prove to be a helpful marketing tool as well.
How do I Upload Videos to Google My Business?
To add video to your Google My business, you have to follow the following steps:
- Go to the Google My Business dashboard and click on the “photos”.
- Then select the “video” link at the top.
- After it loads, select the option to “Post Videos.”
- Drag and drop the video to the box.
- The video will begin uploading.
- After the video is uploaded, it can take some time for the video to process and show up in your view.
Benefits of Using Google My Business
Well, there are a lot of benefits of using Google My Business and some of them are mentioned below:
With the help of Google My Business, business owners can manage the information they want to show and the things they want to convey. On Google My Business page, the information provided can be seen by your potential customers when they search for your business on Google.
Helps to Interact with Customers
Business owners can interact with their customers by replying to their reviews posted by their clients on their business page. Moreover, with the help of photos, videos or posts, business owners can get more clicks which in-turn boosts their business.
Understand and Expand your Online Presence
Google My Business page is something that helps business owners to expand the online presence of their business along with promoting it in the best possible way.
Everything in One Platform
Each small detail regarding your business will be on one place; it includes everything that a potential customer may need to evaluate your products or services: business’s name, address, phone number, description and reviews.
Verification Process in Google My Business:
Well, in case you’re wondering to get detailed information about the verification process in Google My Business page, then just keep on reading.
Once you have added your business information to your Google My Business page, then your next step will be requesting for the verification. Now, Google wants to find out if your business is honest and not fraud in order to provide comprehensive local listings to users. So, Google with proceed with this concept until it finds your business authorized.
Back some time ago, you could easily get your business verified in seconds and that too with a call itself; still for some businesses verification is possible through just a phone call or email. But in most of the cases, business owners are able to verify their businesses through a postcard with a unique code from Google. When you receive that unique code, you can enter it into your business page & your business gets verified.
Moving forward to the most important part, here we’ll be discussing some of the guidelines that have been set by Google for updating videos on your Google My Business page.
Google My Business Video Content Guidelines:
Well, you just can’t deny the fact that the content of your video is something of high priority and you can’t just post anything on your Google My Business page.
Google has given us a list of guidelines for posting videos for your Google My Business page.
Moreover, if your business isn’t verified yet, your videos won’t get live. You definitely need to verify your Google My Business account for getting your videos posted.
Also, you need to be quite specific when updating videos and make sure you don’t post anything that doesn’t come under the specific guidelines of Google.
As Google is quite strict about its guidelines and it’ll will take down all the irrelevant videos or something that includes prohibited content (nudity, hateful, violent, or dangerous content, copyrighted material, misleading information, or information that endangers minors).
In addition to all this, there are a number of rules that have been set up by Google regarding the presentation of videos on Google My Business page:
You need to make sure that the pictures or footage that’s going to be updated on the Google My Business Page must be appropriate. Stock footage is something that will be seen as irrelevant by Google and may get your video taken down. So, make sure that your videos that are going to be posted on Google My Business page should be relevant and in context of your business.
Make sure that your videos for Google My Business page use minimal effect filters and they should not obscure the images or footage, and avoid borders, blurs, collage images, and anything else that obscures the imagery or makes it unclear. People should be able to see exactly what your business looks like. So, ensure to use clear, relevant and high quality images for avoiding any issues in the near future.
Only use Images or Footage:
Make sure you don’t use drawings, designs, and other non–photos/footage in your Google My Business videos. It’s something that looks unprofessional and that can make your GMB page inappropriate.
Use Minimal Text (or none at all):
This is definitely an important point to consider while posting videos on your Google My Business page. Make sure that superimposed graphics such as text should not be more than 10% of the frame, and must be relevant. So, make sure that the text that’s being used is minimum. Also, you need to portray maximum points in minimum words and that’s how it works.
What kind of Google My Business Videos should be Created?
Many people get quite hung up on deciding about the type of videos that should be created for Google My Business page.
But you don’t need to worry anymore, we’re here to discuss about the different types of videos you can post on your Google My Business page:
- How your products are packaged and shipped.
- Highlight and show-off an employee working.
- Give a short tour of your office.
- Going for a company trip? Share the memories out there.
- Feature how a product is made.
- Interview employees about what they like the best about working with you.
Well, according to Google these videos should be of 30 seconds in length and should cover an important perspective of your business. The best strategy for creating Google My Business videos is to sit, brainstorm, find a unique idea for your video and just go for it.
Well, the bottom line is that Google has been making a lot of new updates about Google My Business page and there may be even more cool things coming ahead!