During this pandemic, when most shopping malls are shutting down, people are focusing on online shopping. They can buy anything with just a click. From apparel to gadgets, groceries to accessories, everything can be delivered to their doorstep.
E-commerce business owner, it is the time to wake up and make your website a fabulous one that is customer-friendly and easy to access!
Your competitors are putting their best foot forward; it is your turn ! know about the e-commerce website design features that make your site user-friendly and pulls tons of business to you!!!
Don’t know how to proceed? Here is your ultimate guide to making your site a better one. Go ahead and read till the end to explore e-commerce website design features.
Decorate your e-Commerce Website with the Best Features – Here is How!
In most cases, the success of an e-commerce business not only depends on the product but also how well it is marketed. So don’t miss a chance to make your website the best one. Before diving into the industry, let us tell you about top e-commerce’s web design features that make websites stand out in the crowd.
Shopping cart, login Box
Popular e-commerce websites have a login box on the home page. Customers can make a private account with their email id and access the shopping site. Even they will able to see their order history. You are serving your customers, so the login box is the first thing you should add to your website features.
The little bag icon indicates a shopping cart, where customers can gather their choose items and check out. Often the major sites maintain a sub-category like a wishlist. Customers may not have those items right now, but adding them to the Wishlist saves their time and effort in the future.
Look at the sites like – Myntra, Firstcry, Amazon and get an idea of where and how should you include those icons.
Promotion & Discount Tools
Thinking about offering a special coupon for the upcoming festive season? Don’t forget to add promotion and discount tools features to your website. Talk about deals of the day, special coupon codes, freebies, and free shipping options. It will be a place where your customers will access all kinds of offers in one place.
Email marketing integration
The eCommerce design feature converts your cold leads to warm leads or warm leads to paying customers. A welcome coupon or little discount can be used to get their email ids. Take advantage of email marketing and nurture your customers daily with the latest products, newsletters, updates to bits, and so on.
Design an effective email marketing strategy that encourages your leads to take action. For example, embed a simple pop-up form on your site to capture the basic leads of your leads and start nurturing them in the best possible way.
Not everyone likes to browse the whole menu before choosing the right items. They prefer to type and go for the exact page for the product which they are looking for. Include search wizard in your website to make exploring fun!
To give this facility an extra edge, you can add high price, low price, and high popularity filters or sort them based on price, color, size, and other facilities.
When your user is in a dilemma and feeling confused about which one to pick up, give them a product comparison facility to decide. It makes their task easy. They should compare the product color, dimension, design, size, and all other features. Consider product comparison features as a top e-commerce website design feature to include.
Customers may love to share their experience on your website. It helps newcomers to make the purchase decision easy. Positive feedback accelerates your business and growth and brings fresh leads for you. Add a reviews section as a design feature to your website.
Online shopping should be a smooth experience. Provide prompt help to your customers at any point they feel stuck. Mention your customer care phone number, help desk email id. You may like to include an online chat option to help your customer instantly.
Social media links
Who does not love to have a positive social media buzz?
Include your social media links on your website. Your customers may like to share your site links or anything on social media. It is one of the e-commerce top design features that extend your business reach and generate brand awareness.
Include How to guide
Sometimes customers may plan to buy something expensive like a plasma television or a high-end mobile phone. How to choose a perfect plasma television guide can make their decision easily. Include how to guide will help them to simplify the matter.
Follow the above mention tips, add eCommerce top design designs and make your business thrive digitally. But, before you go ahead, make an entire plan on what things you need to work on and what you would like to add. Then, take a sneak peek at your competitor’s website and observe how they have include design features.
In case you find these things too technical, seek help from web design company. Talk to them and discuss your requirement. It may take time to hit a wining one, be patient and proceed step by step.
Your customers can be your best critics. So first, ask them for the suggestion, like the other features they would like to have, which are things they love most about your website, which they don’t like. Then, request them for a review and ratings that offer you a scope for improvement.
Avail of every opportunity and add the latest features to your e-commerce site. Remember, your website is your business identity, so make it as worthy as possible.
Having made the beginning of his career as an SEO professional, Rajbir Singh currently serves SEO Discovery as its Chief Technical Officer. His journey from an executive to the CTO of a leading firm has enriched him with his proficiency. More than that, it has filled him up with the zeal to share his knowledge. He sees his blogs to be the right medium for that.