From Clicks to Customer: 5 Ways to Improve Website Sales in 2021

Improve Website Sales

The main purpose of these marketing ideas is to generate sales and if you neglect some little details about it that sometimes what your customers need, then you are losing your purpose.

Have you ever tried to get attracted to some products online? You wanted to purchase it but you got disappointed with the site’s service? So, in response, you chose to neglect it and look somewhere else convenient for you? Then if you did, you experienced what it feels like to be a customer that is unsatisfied and disappointed with the services from a business. That is why you have to focus on your strategy on how to serve your prospective customers well and with comfort.

Choosing the best business marketing strategy is the leading factor of having excellent sales which some businesses failed to achieve at some point. The effort that you have put into your marketing ideas and make them into actual action is a determinant of your success.

But first, give these important bits of information a little of your time. It will make your marketing ways easier, more effective, and organize:

What is a sales funnel

Before attracting sales, you must put into clear details your prospective customer’s journey through a sales funnel. But what are these sales funnels?

● It is a marketing model that can visualize the journey of your prospective customers from being aware of your product to the time they finally decided to purchase it. It will be your sales framework that will give you analysis of what is happening to your business and so which area you have to improve for a better outcome.

● According to a source (www.upload.com), a sales funnel must follow these stages:

✔      Awareness

✔      Interest

✔      Consideration

✔      Intent

✔      Evaluation

✔      Purchase

How will I create an effective marketing sales funnel?

● Your sales funnel should be attractive to catch your prospective customer’s eyes and interest in your product.

●  It must solve every prospective customer’s needs at all times and at all costs in every possible way. Because if not, expect them to leave your website.

● It must provide clear information about your product.

●  It must bring convenience to your target market by providing easily accessible landing pages as well as the pricing of your product.

●  It must be fully focused on your prospective customers.

So, here are 5 ways to improve your website sales in 2021. From clicks to real customers:

1. Do product mockup

One of the basics yet the best strategy to showcase your product or brand in any kind of promotion is through modeling. Model your brand into your target audience in the best possible way and doing product mockups could be your powerful weapon in achieving so.

In simple terms, a product mockup is a business marketing strategy that represents your brand and products in the field like an advertising model. It is the final look, image, or appearance of what you are selling. An effective tip about using product mockup is you can use it to hear or view the insights of other people like for example your employees, business partners, friends, family, and so on before you can finally decide to expose it in mass media to ensure its quality. Your final created mockup will help you explain and convey to people what your product is, what they will expect from it, and processes how it can be applied in real life.

Either you are emphasizing a traditional or technological way of advertising like what we commonly see in billboards, magazines, banners, posters, and many other digital ways, product markup is always perfect and convenient to use. If you think you have good editing skills and can cope up with creating mockups, then it is absolutely a strategy you can work on for yourself. But, if you need guidance and help, do not hesitate to reach out to web design expert.

Besides seeking help from experts, you can also rely on some amazing tools to create product mockups. These tools are:

Artboard.Studio – create your product presentation easily and without the hustle and choose from many templates and an extensive library to create amazing images of your product.

CleanMockup – a tool that can help you create an eye-pleasing mockup in your browser.

Animockup – create an animated product mockup that catches the attention of your prospective customers.

Mockup Frames – a tool that can help you easily create GIFs and videos that best represent your brand and design.

Mockuuups Studio – a tool that is designed for Windows and macOS users. It helps in creating eye-catching mockups easier. It also offers marketing materials and even visual content to improve your blog posts.

●  And many more amazing tools to choose from.

2. Provide many different payment methods into your website for people to easily send payments to you.

If you are not able to receive payments from your customers, you are not doing business.

Since you are dealing with different people in your business, you also have to consider that they also have different payment options which they seem convenient for them. If you do not, then you will lose chances of gaining sales. The most heartbreaking part is, chances are those people seem willing to buy your product but they can not since they do not have enough payment options to choose from.

Do not cause any disappointments as much as possible. It is very hustling for your visitors to set up a new account just to purchase something which they have options to choose other websites too that can perfectly suit them. Let your customer decide on how they will pay you because not all have credit cards or access to payment made by google wallet and other payment methods that not all have. By doing so, there will be no payment barriers for both sides which is quite good.

Another thing is, when your website offers services that can be accessed on mobile devices, then you are making the process easier. As we all know, the emergence of e-wallets or commonly categorized as digital wallets became dominant and popular as it offers a much more convenient way of doing money transactions anytime and anywhere with just a few clicks on your mobile phones.

Yes,  it will cause you a lot of time and attention to optimize your site for this purpose, but try to consider the possible benefits you can reap after. It will help way a lot further in increasing your sales especially if your site is achieving a good flow of mobile traffic.

Here are some common payment methods you may consider in your website:

●       Paypal

●       Google Pay

●       Stripe

●       American Express

●       Amazon Pay

●       Apple Pay

●       Visa Checkout

●       Square

●       2Checkout

●       Masterpass

●       Gcash and Paymaya if you can.

3. Create a website chatbot and engage with your prospective customers as much as possible

Have you ever reached out to someone online because of a certain purpose and you got a satisfying response and as quickly as now? I bet you felt excitement and favored that person a lot more. That goes the same when your customers reach out to you on your website chatbot.

If you can provide immediate response and solution to your customer’s needs, you are likely to generate more sales in your business. If you are not, then try to do so by creating chatbots in your website and connect to them.

If a prospective customer makes an effort in connecting with you, they are likely interested and in purchasing your product. So, just a piece of advice, never neglect them and accommodate them in the nicest way you know. With the help of the said chatbot, engaging with them and answering any questions they have for you will never be a problem. All you have to do is put some effort into doing so.

According to a study from a source (www.link.springer.com) published on April 2020:

●       34% of the users said that they use a chatbot for help and assistance.

●       8% say that they use it for information and updates.

●       11% for interpretation issues.

●       And the remaining percent is garnered by any other user experience using website chatbot.

Try considering taking some important points from these findings.

4. Optimize mobile experience in your website

Mobile traffic already overtook desktop traffic. An important reminder that you can generate more sales from mobile device users.

Some e-commerce businesses already optimized their website to serve their mobile user visitors much better. Take as an example of one of the leading e-commerce businesses in the whole world, Amazon. They already have an Amazon mobile site that can cater to the needs of their customers well.

Therefore, you must let your mobile users experience a smooth-sailing process of purchasing your products like those who are using desktops. The service must be the same and without exemption no matter what their screen sizes are. You may never know, they may contribute a lot to increasing your sales. In achieving so, you have to make sure that your website navigation and user experience is stable. Making it easier for your prospective customer to explore your site without feeling frustrated, buy what they want, pay without the hustle, and meet their needs decreasing the chances of them leaving your site and finding something much better.

Another related tip, make sure that they can still access what they had left from your site even though they are using a different device. Never ask for so much personal information because they might not continue the buying process and will just leave. Do not forget to pay attention to the needs of your mobile user visitors and make them a priority too.

5. Level up your videos

Undeniably, making videos has created a big change in business marketing in a digital manner. If your rivals are doing great video content, then why not try it too? Maybe it is the only solution you have been looking for quite some time today.

If you think that your blog contents are not doing great and not that engaging, then try revising them through videos. You can create videos that are related to your content or products and give more emphasis on it since it seems like it is very attractive to people. Some visitors find reading a long content tiring, boring, and worst, they may just leave. Which you do not want to happen. Making long or short videos? Do not worry because everything is in your hands and decisions. You just have to make it creatively but can still focus on your brand promotion and gaining more traffic. Another helpful tip, please see to it that your videos can play without issues whether played on different screen sizes.

There are various ways on how to level up your videos to convert leads. You can try incorporating the following ideas into your videos then:

●       Make a video that has an animation approach.

●       Digital tutorial on how to use your product.

●       One on one interview with an influential individual that has already tried using your product.

●       Show testimonials from your loyal customers.

●       Add positive reviews that your brand gained from customers.

●       Bits of information on what is your product all about.

●       Eye-pleasing product visual.

Over to you

Your marketing strategy and your sales are connected. The results of how much your sales are dependant on how effective your business marketing style is.

You know, in the vast competition in the business industry, it is never enough that you already promoted, advertised, and made campaigns about your product. Level up or improve your marketing ways and try to emerge them to the changing and unpredictable needs of your target market. You have to connect to as many people as possible, therefore, you have to make your website emerge into strategies that can adapt well. Strategies that will lead your business on top of the competition and make it for the long run.

By following the above-mentioned marketing strategies, you are likely to improve your website sales. Try to take important points from it and weigh which ideas will better work for you. 

Top 10 In-Demand Web Development Frameworks in 2021

Web Development Framework

In the web development industry, you will find numerous frameworks for creating web-based applications. But it is very tricky and complex to select the right web development framework from them. If you are running an enterprise, then choosing the right framework that will be supported and maintained for the next five years and fit into your company goals and resources is very important. If you are a developer looking for a job and want to choose a high-demand framework in the job market that can also fit into your profile, keep reading this article.

1. React

Nowadays, frameworks that are based on JavaScript are dominating the market of web development. In this, React is coming at the top. It is considered the most disruptive and popular web development framework. Facebook has developed React, an elementary JavaScript library for implementing the web view layer, based on the component and released in 2013. It differs a lot from the JavaScript framework, and it promotes the process of one-way data binding. In a short period, react has become very popular among developers and enterprises. Today it is the leading framework for client-side web development.

2. Vue.js

Evan You, who is an ex-Google engineer, has developed the Vue.js framework. It is a Model-view-view-model JavaScript-based web development framework. This client-side framework was released in 2014. In this framework, you will find the combination of the AngularJS parts and other Virtual DOM parts. Vue.js has grown as a community-driven web framework. In many ways, it has taken the middle path between Angular and React and is an excellent alternative for React and Angular.

Key Features:

  • Vue.js is highly reliable when it comes to end to end application development functionality. This may include Angular and React.  You can also do the state management with vue.js. The CLI of vue.js will help in creating a new vue.js application having convention-over-configuration.
  • It has lowered the barrier of frontend development, which is based on JavaScript. It will offer a very premium quality of documents. 
  • It is considered the best JavaScript framework for web app development. It will offer two-way reactive data binding like Angular, and it is also supporting the event sourcing and virtual Dom like React. The community drives it, and it is not dependent on the needs of a single organization.

 

3. Angular 

After the failure of the AngularJS, Google has released Angular in 2016, which is client-side, an end-to-end web framework that is offering dirty checking, two-way data binding, and convention over configuration. It is also used as TypeScript, a native programming language, and has a pivotal role in popularizing TypeScript. Angular is very stable, and there is no significant change in the last five years. 

Angular is also focused on robustness and stability over innovation. Due to this, it is considered perfect for the development of enterprise applications.

Key Features:

  • Angular is the framework in which you will get the end-to-end experience of application development. Angular CLI is the best CLI in web development and will help in creating Angular projects.
  • It is a very heavyweight client-side framework which is having a very steep learning curve. It is considered the most secure client-side web development framework. It is offering the features like DOM sanitation, which is among the most secured features.
  • It is used for developing the apps for various deployments like Mobile Web, Web, Native Mobile and desktop. Google backs angular, and it is extensively used in the industry as the supported tooling.

 

4. Spring

At the beginning of the century, most companies were using the Java Enterprise framework for web developments. But due to various limitations of the J2EE, the need for heavy configuration, cumbersome, and the setup time for creating simple applications also require serious efforts.

To overcome all these shortcomings, Rod Johnson in 2002 had created Inversion of Control, which is the spring framework, and the server-side web framework. This has grown with time, and its primary focus is on the development of Java-based applications. The best part of spring is that it will evolve with changing landscape, and it is having a significant role in making java relevant in the age of cloud computing.

Key Features:

  • It is rendered server-side. Enterprise-grade, primarily MVC web framework having the support of reactive and asynchronous programming. It is also leading in the web framework, which is based on the JVM.
  • It is popularized as Annotation, Dependency Injection, and Inversion of Control. There are many other frameworks for those who have copied all these concepts later.
  • Web framework based on spring is part of a larger spring ecosystem supporting the additional native cloud development, event-driven application development, batch processing, and many more.

 

5. Django

In 2005, Simon Willison and Adrian Holovaty created the server-side, python-based web framework that follows MTV’s architectural pattern. In the last decade, the popularity of Python has increased by bounds and leaps. This is directly affecting the adoption of Django. Besides this, various pleasant features have been offered in Django and are currently being used in server-side web frameworks.

Key Features:

  • It is a rendered server-side, enterprise-grade, MTV web framework with additional support for reactive and asynchronous programming. As an admin of Django, it is offering the rapid development of applications.
  • It is a battery included framework and has everything from Middleware, ORM, security, and caching, required for rapid application development having enterprise-grade quality.
  • It is offering extensibility via pluggable apps in which third-party apps can be plugged quickly.
  • It is also offering breakneck development. Django will work very seamlessly with Python, which is considered the largest ecosystem in the industry.
  • Django is having the right balance of enterprise features and rapid application development. Due to this, it is the most popular server-side web development framework.

 

6. Ruby on Rails

In the early 2000s, web application development is differing a lot from today. J2EE, which is a Java-based web development framework, was de facto at that time. It is very heavyweight, and lots of plumbing is needed into it. The development of simple web applications also requires significant efforts. David Hanson has created Ruby on Rails, a server-side web development framework supported on the Ruby programming language and MVC pattern. Many novel ideas and concepts have been introduced in it, like Active Record Pattern, Don’t Repeat Yourself, and Convention over Configuration. Rapid Application development with the creation of database and migration and scaffolding views all made possible with Ruby on Rails. It is the most disruptive and influenced web development framework on this list.

Key Features

It is a server-side framework that is focused on the DRY, convention over configuration. It is also supporting the MVC architecture with reactive and asynchronous programming.

It is also a battery included framework. It offers everything from Database Migration, ORM, Caching, Middleware, and security, which are needed for rapid application development with quality of enterprise-grade.

7. ASP.NET Core

For fulfilling the needs of modern software development, Microsoft has modernized its Tech stack with modern, innovative, and futuristic design. Microsoft has reworked its flagship software development stack, ASP.NET, the most successful web application development. In 2016, Microsoft released ASP.NET Core, which is the successor of ASP.NET. These are a complete rework of the predecessor, and it is open source. It is a modular web framework running on multiple platforms and working seamlessly with modern JavaScript frameworks. This is a client-side framework.

Key Features:

  • It is rendered server-side, enterprise-grade MVC framework. It is also supporting the reactive, asynchronous programming and runtime components.
  • It can run on multiple platforms like Windows, cross-platform .NET Core, and .NET framework.
  • It is modular in design, and there are various .NET libraries. The most popular client-side libraries for JavaScript like Angular, React, Ember.js, and Vue.js are all working very seamlessly with the ASP.NET core.
  • It is designed for the development of large-scale applications and will be able to outperform the other web application frameworks.
  • It has the best support of tooling like Visual Studio IDEs, which Microsoft also developed. It is offering rapid application development with the help of IDE and CLI.

 

8. Flask

In 2010, Armin Ronacher created the Flask which is a python-based web application development framework. Flask is an opinionated and micro-framework which does not need any libraries or tools. You can compare it with Express.js and not have any out of box support for securities, ORM, or Form validation. Flask is modular and has support for pluggable extensions. With Python, the Flask is also enjoying remarkably high popularity in the web development framework space.

Key Features:

  • It is a micro web framework that is rendered on the server-side.
  • There are pluggable modules for the extension of the core Flask framework.
  • It is a wrapper framework that uses Werkzeug as HTTP handling and Jinja2 as the template engine.
  • Flask is also providing the CLI, which is helpful to developers in accessing the App. CLI is also extensible.
  • It is not a very opinionated and end-to-end framework.
  • Flask is the second most popular web development framework. It is coming just behind Django.
  • In GitHub, it is the 6th most starred web framework. According to a survey of StackOverflow, it is the most loved web development framework.

 

9. Express.js

TJ Holowaychuk has created the server-side Express.js, MVC based web framework based on Node.js runtime JavaScript. The stable version of this web development framework was released in 2010. This framework was influenced by Sinatra, which is also offering similar kinds of functionalities. Developers are using Express.js for developing the REST-based web application. This is rendered server-side and having complete web applications that are pluggable with the view layer.

Key Features:

  • It is a server-side rendered, minimalistic web framework and supports Node.js, a server-side framework.
  • It is mostly used in the backend and supporting end-to-end web application development. It is also supporting the MVC pattern with a layer of 14+ template engine.
  • It is supporting the routing, middleware, and templating. With active development of 10+ years, it is very stable, mature, and highly performant.
  • It is including the batteries and not having any support for securities and ORM.
  • There was a meteoric rise in Node.js’ popularity of Node.js in the last decade for the development of the server-side. By default, Node.js is used for the development of the server-side. After it, Express.js is coming with its tremendous popularity.
  • In GitHub, the 7th most popular web framework is Express.js.

 

10. Laravel: 

Taylor Otwell created this framework in the year 2011, and it is based on PHP programming. As it is PHP based this server-end web framework is best suited for web applications. It makes use of an architectural pattern of MVC type. It adopts Ruby’s philosophy on Rails and gives CoC and several functionalities that are out of the box and needed for web development for businesses and enterprise. 

Key features:

  • This framework is enterprise-grade and uses MVC, i.e., the Model view controller type of web framework. It is rendered at the server-side and has additional support for programming that is asynchronous. The feature of artisan CLI promotes the rapid development of web applications. 
  • This is a complete framework that offers features such as Middleware, Machine, ORM, Session management, Security, etc., which are needed for the fast development of high-quality applications. 
  • It gives the feature of dependency injection using the Inversion of Control mechanism to handle dependencies for classes. It provides a facility for section and template inheritance using the template engine blade feature. 
  • Because of its simplistic design, which is expressive and elegant, you can expect swiftness in design and development. 
  • It is best suited for web applications that are high performing and scalable too.

 

These are the top-level web frameworks to opt for in 2021. 

How Much Does Professional Web Design Cost in 2021

Web Design Cost

Building a website is not as much a big deal nowadays as it was a few years back. With so many automated website builders plus platforms out there, anybody can build a website, with or without any coding knowledge.

The cost to build a website is a variable issue that depends on several things, such as the technique of development, the platform plus the language, the design difficulty, the purpose of generating the site, features, plus functionalities, as well as the time is taken.

It is almost not possible to guess the right cost of building a website by just looking at it, as the design is only one of the several factors.

A lot goes on behind the scenes as well as all that contributes to the worth of a website.

A proficient web development company otherwise developer can, however, give you a projected cost depending on an in detail analysis of your site’s necessities, functionality, and objectives.

If you are trying to estimate the cost of your future website or online portal, this article can aid you to figure out how much it will cost to build a website.

Web Design Options

Most probably you are aiming to have a proficient and successful website to bring you more traffic, sales, marketing effectiveness, as well as eventually more revenue. To accomplish all these, you have 3 options to create your website plus design it professionally.

Each web design option has its pros and cons. We try to summarize their benefits and disadvantages, as well as the costs.

1. Designing your website alone

Though may not be considered as a proficient option, there are many DIY (Do It Yourself) website template providers for example Weebly, WordPress, and Shopify. These sites are presenting you to design your website for the least cost. They moreover target those who have little otherwise no knowledge about web design. Anybody with little otherwise almost no idea on how to design a website can build a website because of the online tools of those providers.

Although you might prefer this choice to redesign your website by yourself plus decrease the cost, it is not suggested for those who are looking to have a booming and professional online business. There are several different proficiency areas you will need to think such as UX design, content creation, as well as SEO. It might be hard for a proprietor to do all these alone. 

As mentioned above, professional websites need to follow professional web design trends to be done by an expert. So think twice before you get prepared to design your website on your own.

2. Working with a freelance web designer

Working with a freelancer is moreover an option whereas designing your website. It would cost you more than designing your website alone since you require paying somebody who will design your website for you.

This choice might cost less than finding a web design agency, however. Yet, it has its risks. Since you will be working with a single person, you might not be certain of his or her capability and skills in all web design areas. Moreover, the website design cost of a freelancer might not constantly be very reasonable. Depending on the freelancer you are working with, the price of your website design might be very expensive or it might be very cheap, too.

At the end of the day though, trusting a single person might not bring you the marketing effectiveness you are expecting from your website.

3. Hiring a web design agency

This option is well ahead of the additional options since you would trust a team of professionals who have proved themselves in their field. Through finding a web design agency, you will take the first proficient step in your business’ future by creating a well-designed professional website.

Web design agency pricing depends on the country plus region you are in. While in some regions the prices of digital agencies are comparatively low, it is the opposite case in some others. For example, the prices of digital agencies in England are significantly high. The reason for this is that there is strong competition amongst the best digital agencies. 

Factors Affecting the Cost Of Building A Website

 

As mentioned beforehand, the price of a website depends on several things, several of which are explained below.

1. Tools & Technologies

Technologies for example programming languages, databases, CMS, etc, also play a considerable role in the price of website development.

Depending on your choice of software, the cost might vary. Besides that, the cost will also depend on your use of exterior tools, plug-in, apps, and platforms.

2. Domain & Hosting Cost

A domain is the online address of your site as well as Web Hosting is the place wherever you’ll host it on the internet.

Both of these are vital elements of a website and must not be neglected while calculating the cost.

3. kind Of Website

Depending on the kind of website you are planning to build, the cost would vary accordingly.

While a simple blog otherwise static website would cost just a few dollars, a completely featured e-commerce site would cost much more.

4. Design/Development

The real design and development of the website are also very significant factors in terms of the general cost.

Whether you are doing it yourself otherwise hiring a professional web design expert for it, just make certain not to compromise on quality.

5. Marketing and Maintenance

Just like a car needs usual maintenance and care to keep working smoothly, a website also requires constant updates plus maintenance to keep helping the anticipated users.

Marketing is moreover an important part of that. Make certain to consider this whereas calculating the price of your future website. 

6. Content

The majority of the professional web development companies also offer content marketing services together with website design/development.

So, their package would generally include the price of the content as well. Content is a significant factor in the achievement of a website.

Another main thing to decide is the website making cost whether you are building it yourself otherwise outsources the job to somebody else.

If you have the skills plus time to do it yourself, you can reduce the cost by a considerable percentage.

However, if you could afford it, you should acutely consider outsourcing the development job to a professional web development company as they would have all the skills and resources required for creating a great website for you.

Break Down Why Websites Cost Money

 

Okay, we are starting with the very fundamentals. There are four things a website needs to exist:

Lines of code: It does not matter if you purchase the website from a developer, or if you use a program to help you with its making: the site would end up made of lines of code. Coding languages for websites comprise HTML and CSS, JavaScript otherwise Python, amongst others. Putting them together is the work of a web developer.

Time: writing that code could take hours or months. This has a lot to do with the website design (i.e. choosing where to put menus, which colors to decide, etc…) and intricacy (more on that later). Then there is the time devoted to creating plus updating content, or fixing general bugs as well as security issues.

Web hosting: your code (website) requires living somewhere so other persons can visit it. It will be on servers, which are fundamentally disk space that a business provides to you for a monthly otherwise yearly fee. Think of it as renting space for your online property.

Domain name: now that your website has an online space, it requires a door so people can access it. This is your domain name, otherwise the address you will type to access the site, something similar to yoursitename.com. Some domain names are more precious than others. Cars.com was sold for a whopping $872M. Several web hosts generously provide you a free subdomain that looks like www.webhost.com/yoursitename.

So the first thing to take into account: you must perhaps write down as early as possible how much time you want to give to your website on a usual basis. Valuing your own time will go a long way in serving you to find how much the website would cost.

How Much Will It Cost to Design Your Website?

 

When it comes to website design pricing, nothing is set in stone. Prices differ depending on the kind of website, the number of pages to be designed, as well as the quality of the service.

For small, mid-size otherwise large businesses in need of a website (otherwise looking to redesign an old website), getting a few modified quotes from the most excellent web design firms is the way to learn how much the work will cost. If a design firm is a correct fit for you, they will be willing as well as able to offer a personally tailored quotation that breaks down the services they will be providing.

Website Design for Under $1,000

For small otherwise mid-size businesses that do not require much, a small website of between one plus five pages must be all you need. Besides the main landing page, the site might comprise an About Us page and a page listing contact otherwise location information.

Prices for this kind of “brochure” style site might dip as low as $250, otherwise, shoot as high as $700, but must stay solidly under $1,000.

It is a trim price for a sleek but restricted professional website. This option suits most companies that conduct their main business offline plus need a simple site that points internet goers in the correct direction.

Website Design for Up to $1,500

A slightly more costly website design might comprise a few extra features, listed here:

A content management system — If the business owner plans to make normal updates to their website, this system will permit them to do so. A good feature for a site is a blog.

Social media integration — this embeds social media pages straight into the website, allowing it to be updated smoothly via Facebook or Twitter.

Google Business plus Maps integration — By adding extra code to the backend of a website, a designer could ensure that Google highlights your site if a Google user in the region searches for your business.

Analytics integration — this permits website owners to track their visitors as well as see a record of how those visitors interact with the site.

Website Design for Up to $3,000

This price range covers e-commerce websites — sites that work as online stores. Rather than point to an offline business, an eCommerce website functions as an extension of the business or as a whole business by itself. Here are the features these sites require:

Order management system — this lets an online store accumulate customer orders plus tracks the products sold.

Delivery tracking — This permits the customer to see where their package is in transit plus when it has arrived, giving them peace of mind as well as avoiding any possible miscommunication about while a lost package might have last been seen.

Live chat features — clientele feel better knowing there is a human behind the website, and a chat feature permits for real-time two-way communiqué that does just that

Website Design for Over $10,000

Large businesses may need a database-focused website: This kind of site permits a local or regional industry to gain data from their clientele, which can then be fed into a service custom-built toward turning the data into insights that could improve analytics, tracking, or orders.

With an upper price comes an upper return on investment: The data that a large business gathers can aid it better hone its services, potentially saving millions in the long run.

Summary

No matter which option you choose, professional web design will cost you a substantial amount. Though, if you are a professional business proprietor, you will consider this amount as a smart investment for the future of your business otherwise. In most cases, while it is done wisely it will pay it off well. 

Things to Consider When Redesigning a Website

web redesign

First, you should know why there is a need to redesign a website. Three things should be considered- how does the design look outdated? Are your conversions/sales decreasing? And have you received complaints about your user experience or any design-related issues you are facing? If you face these things, then a need for redesigning is necessary. If you want to rebrand your business, then a site redesign will help bolster your efforts.

The approach of a risky website redesign

Many agencies and other marketing departments don’t consider any type of risk mitigation and to understand this you need to think about the number of individual changes that are made during the process of redesign. After getting this, multiply this by the depth of changes for every element and note down the laundry list of changes proposed during a creative meeting. Now by changing the home page headline, imagery, site-wide template layout, navigation bar design, fonts, shopping cart, or any form of layout you prefer and many more things related. 

Effects of website redesign changes 

Many marketers don’t test the page templates and landing pages that are changed during the process of redesigning. And then there is no system to check the changes against the key conversion metrics and these risks can only be done with a rigorous conversion optimization strategy. This will need a process that includes a proper understanding of the target audience you are looking for, prioritizing test hypotheses so that you can solve all the issues which are obstructing conversions, setting up a proper split test, and at last analysing the insights from the data to make changes. There are many companies that are using a structured process that includes A/B testing as part of conversion optimization strategies such as WineExpress, Iron Mountain, and many more which are getting significant sales from the lift by reducing all the risk. 

Evolutionary site design for a better approach

After a proper testing and proven system so that you can execute testing for doing the proper redesigning changes as it is critical for online marketer now. You will find that the “revolutionary” redesigning can be most dangerous for many companies. When there is a need then it should be proper, less risky, approaches that involve a process of testing with incremental improvements or changes. 

Basically, there is two difference between ESR and the traditional revolutionary site design approach:

First it is very fast

If you are doing the traditional redesigning then the marketing departments are usually fed-up with the process. And in this contrast, ESR always creates a system that provides continuous changes so that your website will be leading the pack. 

Second is the success criteria

There are rules in traditional redesign like UX practitioners and maybe the staff can be talented but not batter hits and many things are likely to hurt the site results. But with the ESR there are many changes that are measured in controlled A/B and split tests against the effect on the goals. The RSR approach will leave your site with many errors and continuously falling behind in the intervals between many redesigns. And with the ESR your site will keep up and surpass the success of the rest of the web and it essentially uses the conversion rate optimization principles to redesigning. 

How does the ESR eliminate the website redesigns?

With an evolutionary site, the design approach will guard you against the site risks as it will dramatically be improving your website every time. And also your site will get help from ESR by implementing a proper system of continuous A/B testing throughout the entire site and also digital marketing. So don’t rely on gut feeling and your flawed intuition your all decisions for your website should be done against the crucible of the user’s actions. 

Test everything in your marketing part

• Site-wide design styles, logo, header, and the tagline

• The product page templates, landing page layout and is content

• The product or services value proposition statements required

• The lead generation forms, cart, and the checkout page

• Home page layout, eye flow, and merchandising

• Imagery, copywriting, ads, calls to action, and the offers for the users

Your website should be continuously updating your design by testing the major site-wide elements which combine to create the look and feel like header, nav, PCTA, headlines, repeating listing areas, etc.

Reasons to use the Evolutionary Site Redesign

1. You will get a new look, feel and conversion rate lift at the same time for your website.

2. You will learn that which elements actually improve the results

3. By maintaining your staff’s focus on the important business metrics rather than the aesthetic redesigning. 

4. Your site will never face lags in the results in-between redesigns and avoid the risks of a revolutionary website redesign.

How to redesign the website?

If you use ESR or not and do a full redesign all at once as it is important to keep your site’s redesigning work manageable and to make this work you should make final results that are worth the effort. A proper detailed planning that will ensure you and your comrades that don’t trip over only one another in the trenches. And for this, you need to do a lot of work and planning which is necessary. You can plan to do weekly tasks, daily tasks for completing each aspect of your site and then assign them to different professionals from the starting. And there will be no reason for your project that should lag behind your timeline and produce more sub-par results. 

Make strategies first and then proper planning

Before planning you need to redesign your website and then you will require to seriously consider why you need or want to do this too. 

Goals you should accomplish with the redesigning:

• Always keep your users from bouncing off your pages very fast and make sure your library of downloadable information is better.

• Make more informative pages and more visually aligned with your brand

• Improve the navigation to average more pages per visit and improve the on-site SEO, etc.

Some things that should be considered before doing a site redesigning

Analysing that what works and what doesn’t work

Before making any type of change to your design you will require to decide which website aspects and features you need to change. After this check which design is working and use analytics to see what users find more valuable and what they don’t like. Things that are not working are expendable and should either get rid of it or you want to improve it. 

Your site will affect your online marketing performance and analytics used to make decisions is necessary. Checking that what pages are getting visited frequently and what CTAs aren’t getting clicked? Try to collect these types of necessary details and information to help you in making important decisions about your new website’s design. 

Always set smart goals

As you know every project needs set goals and your site designing should be no different as to get set goals for how well your site works for SEO as well as marketing. And don’t forget to maintain the marketing thing also as only designing looks will not work. If you will notice then a simple website that works seamlessly for the visitors which is more preferable. A site should be properly stuffed with the visual features and codes that will have issues. You should use the numbers if you can and double your site visitors or site leads and then increase them by a certain percentage. Making all the specific goals that are not too vague and it should look better. This thing will not help you as it should have a clean, modern look with the white space is really helpful for you. always mention all the functionalities which are required and you want to make more calls to action, which will be more fast and easy forms for visitors to fill out, etc. 

Researching your visitors or target audience

To make the best site for the visitors you should know who they are and what are their interests. What are their main preferences and their browsing styles? Keywords used by them all this information will help you to make one of the best redesign and their needs. 

Check out you’re competitive

Always look for your competition in the market which will give a great way to see what others in your company are doing, and how potentially they do their work. Let’s see that your competitor is really more successful in the market than at that point in time you have to figure out why it is. What are the things they are doing with their site and what you are not? This will help you to pretend that you’re a user and then comparing your sites. Make a note of those things where you are lagging and then set your goals accordingly to improve the website in a better way.

Always review and refresh the content

The design you choose for your site and its content go hand in hand and a fresh approach to content can easily help you in the further process. You can do things like single out old, outdated blogs that can be updated, and then you can rewrite the leads. Setting up your new goals for publishing schedules which is based on better practices for customer engagement. Always see your content, how it is performing and then use it as a template for better future content. 

Hitting the SEO checkpoints

Your redesigning will boost your marketing easily and you will need to discover more than ever. As the SEO works perfectly at this stage. There are many things to optimize your website SEO during redesigning: 

Always make sure that everything should be well- written page titles, the meta description should be there, and permalinks for all your content on the site. Designing the content for readability purposes which includes headers and subheaders. Use the right keywords to target all your landing pages and check that the site time of loading and do all the necessary things. 

Make sure that your site should be responsive

People are using more mobile devices rather than desktop so when they are checking your site make sure it’s up to the task. And then it will be necessary that your website should be responsive so that it is able to reconfigure itself based on the visitor’s screen size and device. The user will expect this more and more from their browsing experience and you don’t have it they will go somewhere else. This will boost your SEO so don’t neglect it and design responsive websites

Evaluating your CMS (content management system)

The content management system you will select will always limit what you can do with your website redesigning. This thing for your site will be required to balance options and the capabilities with the set goals you want to achieve. What are the benefits and different features you will require to deliver the correct experience to your users online and what can you do for it? Going for WordPress is also a better option as it has great CMS and website platforms. You will need to strategize everything correctly. And by following these points you can do all the things according and make your base. Define your path and get it moving forward so that you don’t have to face any consequences afterward. At WordPress you can build your website and redesign it, it may be difficult for you at the starting as it is a little bit confusing. But once you get the things you can make everything easily with a proper Content Management System. 

So first strategize everything correctly for redesigning your website and then go for your plans to execute it and follow these points which are mentioned above. This will help you to do your things rightly without any error. 

7 Ways to Improve Your Website Design to Boost Sales

Ways to Improve Your Website Design to Boost Sales

If you are having a website, then it does not mean that you will be able to make online sales. Even after doing SEO and social media marketing, you might not be able to sell online. It is a difficult fact that you must accept online business.

I had looked at a website regarding the monetizing that it got from its website traffic. The website gets more than 70,000 visitors in a month, but, this is not the conversions that the website receives. The business might be making very little money. Getting traffic is not the way to pay your bills. 

So, what you should be doing to make money using your website, like other top players in the industry do? The answer is to optimize your website design, make it user friendly and catchy, and create your sales funnel so that you do not lose out on potential customers. Based on the experience that I have on a marketing website, here are 7 simple and amazing tips that will help to boost your sales and can be integrated easily into your website design

1. Hack the website sales funnel, to begin with: here you should not make an excuse about lacking a budget for marketing. The first tip is that you need not much to get business growth from your existing web presence. You need to build up to something that will work well and you should lay a pathway for it to start. 

Even if you get a terrible conversion rate at the start you will still have something working. The first step is to build a strong pathway and show it to your potential customers. I am sure someone will surely walk down it. You can hire an expert web designer for that purpose. Here is an example of what you can do in the set up:

  • Create a landing page with a free offer.
  • That can be anything related to your business. 
  • Then make the setup of an account for payment processing and make a form wherein users can enter payment details to buy the free offer. 
  • Use your past contacts and email lists of colleagues and clients to send out a catchy newsletter to them.
  • Make a simple, catchy, and educational newsletter about the offer and add some value to it, and then just send it out.
  • People will be surely attracted to the free offer and will come to know about your products and services too. 

The idea is to make a work of concept and let people know about what you cater to. This is a simple and easy to perform idea and you can expect quick responses from the customers out there. This is a way wherein people will start conversions rather than just visit your website for information. 

2. Do not just think about the landing page, think how potential clients will get there: do not focus on the number of sales that you get after performing the first step. The idea here is to make a prototype of what would be working, and you can improve it out over time. 

This is because in any sales funnel when you send out an offer, customers will not just pick it up. It requires a lot of time and effort to educate your prospects and gain their trust over time. When people sign up on your website or subscribe to your newsletter you can give them some free tips or coupons related to your business or send out some actionable emails further. This will help to strengthen your sales funnel. 

3. Make it easier for the customer to buy your service and product

When you are presenting the option of 2 easy monthly installments then the conversion rate would increase noticeably. 

When you present the 2 easy monthly payment options then the conversion rate would increase as per Russell Brunson. 

Marketers are noticing that when 15-20% of the people are rejecting the initial offer and when the same people are offered the same product at the same price with 2 easy payment options then they would take interest in it.

This is a very good example of how you are making it easy for your customer to buy your product and it will increase the purchase rate. This strategy has recently been implemented on the exit pop up. Marketers have noticed that it is working, and they are also planning to share the numbers in the newsletter.

4. Copy what is already tested and working 

As per Picasso, great artists steal and good artists copy. Many people have misunderstood the Picasso saying. I also didn’t get it till about a year. But after discussing his quotes with other people researching it I understand that he meant that we have to take the ideas for the works of others and then have to craft something original. Don’t just copy but fold those ideas in your creation and make something original style.

As per Picasso’s quote you can also integrate and test many tactics and strategies which are always working for others online. Not everything is working but you can learn something from each test. 

Brennan Buchard who is the performance coach and the motivational speaker if saying in the recent example that he thought of some guy who is full of it. But after 3 weeks he has completely rewritten the sales page and built the sales engine as per the course in the video. You will see the 6-question listed on the page which everyone needs to answer before they start buying.

The current conversion rate is not the greatest, but he knows that people are just answering one or two questions which he recommends. So, he also gave the try and it works. If you also want to learn what all the questions are then you can also check the top of the sales page.

Another sales funnel which was studied closely is the fellow mastermind member page, Brennan Dunn. Dunn has set up a superb email auto-response sequence. So, you can go back and read it and write down and then learn from it. This can also be learned in the course named Double Your Leads, which is a re-writing free course.

You can also spend some time on tactics of the Amazon.com checkout process. When you do this simple tweak then your purchase conversion rate would already double.

5. Step Based Analysis for finding our Weak points in the process

You can do the simple exercise to understand what step-based analysis is. In this first, it is required to correct the top sales page. Consider your funnel as the physical things like the funnel which was used in cooking. Now imagine the numbers are representing the amount of water which is arriving at every step. This is like the multiple funnels which have been put up together. The main problem is one of the mini funnels is leaking water as compared to others.

For example, the sales page is having 1200 visits, on the next page, only 60 goes to the checkout page, and then only 40 would do the purchase. So, you can see that the larger gap is between 1200 and 60. 

So obviously the issue is with the sales page only and it is where we must focus more. So, what would be the actual issue? What are some of the ideas which will help us in fixing this issue?

Price, it is the major determinant for every market and offer. 

Understanding, are potential buyers getting the benefits of the product which they tend to buy?

Offer Match, It is also something that is not matching with what the buyer wants. Sometimes you must consider something completely different from the sale.

From these ideas you can think about the different changes which you can make, which include changing the offer, adding and rewriting the sales copy, or testing a very different price model.

6. Micro A/B Testing includes conversations with customers

For a conversation with customers, the company needs to have a webinar. You can start the conversation with the people who have opted for connecting in the webinar. The main goal of this webinar is to find out what is holding them back in the marketing of their businesses. What I am lacking in their sales funnels.

At the same time, you can start talking constantly with the students and current clients who have already purchased and help in building the sales engine. You can probe the information on why they have bought and try to find out how valuable it is for them.

This is what is called micro A/B testing because you would be able to constantly get the real time qualitative feedback, and this will help in making better, educative, valuable, and ultimate offers to the audience. And they will likely buy and benefit from them.

If you are also looking to learn more about how to do this then you can also check out the various guides which have been written on this topic.

7. Withhold Pricing, Give them their landing page.

For getting the access they would require their email address to sign in. A wise Copyright has said that when you are making a sale then actually you are walking the customer to a series of agreements. Then this would be a win-win situation for both the seller and the potential buyer.

  • What are your needs and goals? Are they fitting in these product capabilities?
  • How would you decide between buying?
  • When would you like to kick-off this after your buying decision has been made?
  • What is your budget, and does it fit in the price of this project?

As shown above, in every step you will see the mutual commitment and agreement for taking the next step.

This is the main strategy behind the tactic of limiting access to pricing. Everybody wants to look at the pricing first and as mentioned above this would be the main determinant of how likely it would get bought.

However, it will also make more sense when you are holding back the information related to the pricing and educating them first on the benefits of your offer and how you would be able to deliver the value out of it. In this way, they will understand the price and why it has been higher or lower than their expectations.

When you are leading with the education and the benefits then this will increase the conversation rate because when you are judging solely on the price point and including the understanding of value about it then it will affect.

Conclusion

If you are not having any funnel right now, then you will not require much to get started. There are completely free tools that are available with help of which you can start selling instantly. Lack of budget is just an excuse for getting started.

The purchase rate on the gold traffic coming on your landing page and the website are bound to be lower. However, it will convert much better depending on the source and especially when you have already taken out the time for educating them.

It is not easy to make the customer buy your product and likely to convert.

Copy what is already present and working from other expert industry players and then add your taste to it.

You can also employ the step-based analysis and find out where the lead generation process and online sales are getting stuck. Then you can focus and tweak the stage where it has been blocked.

Micro A/B testing for a conversation with a customer will help you a lot in creating the ideas and improving the presentation of your offer.

Add value and educate them about your products. And try to sign in them with their email address to prospect the prices. 

How Web Design Can Improve Your Sales?

How Web Design Can Improve Your Sales?

From the smallest start-up to the biggest enterprise, your online website is the soul of business and digital marketing is so much important for you to improve your sales and take the lead in the markets. Everything takes a revolving nature towards your website and your web design depends so much on what you are looking for. But a question that always is whether a good web design helps in improving sales of your business? With an increasing number of businesses, many are moving online for their chances of increasing sales and moving ahead in the business. The online competition is becoming stronger than ever and is trying extra for designing the websites for outrunning the competition. 

How the website looks depends on the future of the business as well. If you want your business to be flourishing and in successful mode, then make sure you are designing your website properly and giving the audience what they want in return. This way you will be getting your sales and customers will be getting customer satisfaction. 

1. Knowing the importance of research

Proper researching is so much important when you are planning to give a good web design to your website. This way you will be able to understand what appeals to the audience and most of the time, websites choose designs on their own, according to their personal preferences. But these functions are wrong because customers are expecting good functionality and usability, so the customers should know what they are looking for and only then they can develop the business. 

And you should know that you are not designing a website for admiration, but you are designing for your business so that customers can look at it and find what they are looking for. This is the reason research is so much important, you have to understand your target audience for creating a website suiting them the most. The audience makes your business and where they live also matters a lot. You have to try capturing them at a personal level so you get to know their preferences well and all the likings. After getting all the information, create a website accommodating to the needs of the customers. 

2. Giving visual hierarchy

Aesthetics is an equal part of making your website and important for your customers as well. The human brain captures videos 6,000 times more than facts and so you have to give priority to the visuals as well. It just takes nanoseconds for creating first impressions for customers and you have to do that with your website. Your website must be eye-pleasing able to capture the attention of audiences. Match colors, decors, and themes as per likings of customers giving information about products and services. Also, create an interactive shopping cart for making the browsing part enjoyable for all the customers. 

Adding too many visuals can also create a strain on the eyes, so you should know when to stop. Keep your shopping cart simple and elegant without using many colors in it. A visually appealing website but a sluggish one is not going to help you in any way. If you want to add amazing visuals, there are so many offers online that you can check out for your website. 

3. Mobile friendly

Many people are using the Internet in their mobiles only nowadays and so, businesses should be focused on creating websites that are mobile-friendly also. If it is not mobile-friendly, you are losing a lot of clients and sales. Customers like it when they can prefer to see the websites even on their phones and so, give your customers opportunities for viewing the websites from many devices as they like. Mobile users might be having certain expectations which they would love to be fulfilled. Try improving the conversion rates and try to meet the experiences for the best mobile experience. 

Many websites are not well optimized for making it mobile-friendly. That discourages a lot of customers to come to your website and purchase things. Almost 51% of the websites either freeze or crash whenever you are seeing something. People tend to dislike it a lot. Optimize the website properly so that it works amazingly on mobiles as well. 

4. Keeping the website simple

Looks are important but simplicity is also what people are expecting from websites at the present times. The usability of your website determines whether you will be getting customers or not. And you should always focus on usability to a great extent. If your website is hard to operate and is clustered with a whole lot of information, people tend to not be using such websites. 

The usability has to be simple but effective also. Reduce the clutter in your website by making it transparent so that customers can easily find what they are looking for. Categorize all the products and services making it easy for customers to find it. Customers should be easily able to converse with your website without getting lost in it. Simplicity is the key to impressing customers for better customer experience. This way you will be grabbing more on the deals. 

5. Become more visible

Your website alone can run your business if you have the desired number of customers. If you are planning to break through the competition and attract customers, then you will be needing a website to become visible to your customers. Online attention can help in seeking attention and SEO is a great way of staying ahead in the search pages. SEO is a cost-effective strategy and once people find it easy to find your website, all your products will be sold effectively faster and you can upload a new set of stocks. 

Once people can easily find your website, they will be attracting a lot of traffic enough for making you become visible online and you will be gaining more customers. SEO helps in determining the search engine results on sites like google. After developing your website, you just have to work on better SEO

You can also leverage the power of social media for promoting the business and improving the website’s traffic. If you want to be known widely, you have to work on the SEO factor. The key to greater social media is understanding what you want and then proceeding with the same. 

6. Making it fast

For greater customer satisfaction, the website speed also plays such a crucial role. Customers only like operating those websites which are speedy and working at great conversions. 52% of the customers are loyal only when they find high-speed websites. 47% of the shoppers expect the website to open in less than 2 seconds and about 64% of the shoppers want it to start in less than 4 seconds. If there is too much delay or it is not opening instantly, people tend to lose interest in seeing the website and move ahead. This leads to almost 16% of customer dissatisfaction which is not a good sign for the business. If you give your customers the best speed, then they will also be satisfied and would recommend your website to friends and families. 

7. Removing all the distractions

If you want to boast about your business decisions, then you should first take the right decision. Trying to give too many ads and too many offers will only bore your customers and they will be distracted from buying what they want. Try to be counterproductive but also have the best for customers to realize how good your sales have been. 

The more offers you are presenting, the more unsatisfied customers you will be having. If your customers can’t decide which offer to go with, then it is going to be a waste of both your efforts and money as well. Once they reach the check-out page, there shouldn’t be any distraction apart from buying what they are planning to buy. 

Benefits of having a professional web design for business

Web designing is something you cannot take lightly at all if you want to take your business to greater heights. It doesn’t matter how small or big your business is, but you have to prepare a great web design for your website. Some of the benefits:

1. Saving a lot of hassle

You only get what you pay for and if you are paying a cheap price, then be sure that you will be getting a lot of problems with the website. You will end up paying a lot of money but in vain as you will be needed to call a professional web designer for fixing all the problems. Even the entire might have to be done again. If you start with the right provider itself, then you can have a hassle-free experience. 

2. Custom design

The best start to creating a web design is that you can choose your designs and use them in your websites. Professional designers will make what you will be saying so, it is customized and you will be happy with the designs. The template they provide you will not be shared with any other company. 

3. Better looking design

Web professionals know their work well and you can expect a great looking design and nothing else. The quality of the design will depend on the web developers also. If you are looking for the cheap ones, then problems might come later but if you choose a good one, you will not fall in trouble. Choosing pre-made templates is basic and you cannot do any improvements in it. 

4. Generating more revenue

A professionally designed website can earn you more revenue and traffic that is great for your business. Humans are drawn to attractive things and there is nothing than the world of design that you have been looking for. You have to employ a professional web design party to work for the maximum potential of your website. 

How to learn web designing?

1. Visual Design

Visual designs focus on the digital products and design principles are what you will be looking for and feeling of the site. This can range from such different proportions like topography, to colors, skills, etc. Visual design is a way or chance for digging into creating mood boards and typing in the hierarchy with web fonts and pallets.

2. Design software

For designing, you need to work with the right tools. Your standard tools will help you design the website that you have been planning. Adobe Photoshop, Sketch, and Illustrator are some software you can use for the same. It helps in designing of assets, apart from enhancing photos and modifying it. 

3. HTML

You might not be a web designer but you have to know how to code. There are so many coding classes where you can take and learn to code. It helps in keeping text and images good in the background. HTML helps in coding language to put on the web page and the structure. You can put a bunch of languages into headlines, footers, and paragraphs. 

Skills to become a web designer

1. Time management

When you are interested in web designing, you can work as a freelancer web designer and stay on top of the schedule. You can get a lot of projects as a web designer when you work as a freelancer. Tracking your work and prioritizing it does the job. 

2. SEO

The skill of SEO is important for a web developer. But since the Internet is flooding with web developers, you will need other designer talents as well. Know the basics of what clients usually demand and you are ready to go ahead with it. 

Conclusion

Web design is so important for boosting sales. The website is the core of the business and you should try that all your customers appreciate your website and they are ahead in buying from you. The better the web design, the more customers you will be able to attract. Customers seem to have expectations, so keep that in mind!