Web Design Trends to Follow In 2021

As a web designer, you should be familiar with current web design trends. A modern website mostly uses these web design trends.  In this article we will show you the current web design trends 2021 and whether you should use them.

Is it even possible to create a fancy and user-oriented website – without using current web design trends? Is there a timeless website that will be just as impressive in 15 years as it was at launch? From an aesthetic point of view: maybe. From a technical point of view: no.

Technology Influences Web Design Trends

Web technologies have evolved tremendously over the years. And with new technologies, web design was also able to break new ground. One could always observe a trend’s oversaturation. Perhaps you can still remember Flash – and what strange web design layouts resulted from it.

Since web design does not exist in a vacuum but also has to be implemented technically, web design trends are strongly influenced by technical innovations and possibilities and vice versa.

Some of these “web design trends” based on technical innovations make a lot of sense. Therefore, one should not speak of a trend. Trends are temporarily tied to a time and then disappear again. But responsive web design, for example, is not a trend. Responsive web design was a reaction to the surfing behavior of the users and has (deservedly) secured a permanent place in modern web design.

Other trends are rather laughed at today. Critical handling of some web design trends is essential for sustainable web design. Therefore, as a web designer, you should always stay innovative and not do everything one-to-one. Think critically about trends and add your own creative mustard. Web design trends 2021 are good and nice, but should also make sense or support your goals.

Some trends later turned out to be an absolute mistake and nevertheless these web design trends have been adopted and used by many web designers over the years. A good example of such a failure is Microsoft’s Metro design (which was later adopted by many others). The latest studies prove: Metro Design was a mistake. And still a hyped web design trend back then.

Web Design Trends – Good or Bad?

Should you base your trends on website creation? Surely only anyone can answer the question for themselves. But before you answer, we would like to give you a few thoughts on the way: Certainly, a web designer should be very knowledgeable about web design and always be informed about technical and web design developments. He should know the web design trends.

Many customers expect a modern website from a web designer that is based on current web design trends. Some customers even associate it with a certain level of competence. There’s not much you can do wrong on the trend trails and you don’t need a great aesthetic sense. The design was thought out. This doesn’t hurt, the customer has already seen it and the user can quickly find his way around because he already knows it from other websites.

However, it can happen that the website will be sucked off and copied in a few years. Some trends laughed at today and the unconditional imitation of a trend can be clearly seen on some older websites. And yes – we also shamelessly copied trends at the beginning of my web designer career. Today we are ashamed of it. Certainly, there is the learned behavior of the user. Using this to make the website as intuitive as possible should be the primary goal.

But please always remember to only adopt elements and trends that also make sense. In this respect, we would summarize:

Web design trends are important. Nevertheless, you should use it with caution and also incorporate your own design.

But lamented enough now. Here are the current web design trends 2021:

  • High-Contrast Gradients

     

People believed dead live longer! In the past, color gradients were frowned upon after an absolute oversaturation on the web. Today, they are becoming socially acceptable again. And whoever thinks it is about subtle gray gradients has cut. The gaudier the gradient, the better. On Gradient, you can let yourself be inspired. These new color gradients have a dynamic effect and the combinations of retro colors create an emotionality. These color gradients are usually combined with a sober, clean design. This combination is new. In the past, color gradients were celebrated and used with all possibilities. Today, they serve more as a contrast to the clean rest of the respective website – for example in the header.

But these color gradients do not only appear as CSS3 backgrounds. Color gradients with strong contrasts are also increasingly being used as icon colors and logo colors.

  • Standard Layouts/Design Templates

     

The web is becoming increasingly complex and fast-paced. Good web design has to adapt to all device sizes. This would involve a very high technical effort if you want to reinvent the wheel with every new web design project. There are templates and frameworks so that customers on a small budget can also afford a modern website. Simply put, these are ready-made code blocks from which the respective website is then put together. The consequence of this is that many websites look the same.

On the other hand, there is now also learned user behavior. The navigation is mostly on the top right. The user knows that and can find his way around websites that are structured similarly. This increases user guidance. The user does not have to have much cognitive capacity for navigation and can, therefore, concentrate more on the content. If each website looks the same, the operation of the individual websites is the same. So, you see there are not only disadvantages of having a uniform look.

The established layouts have prevailed because they work. However, this is only partially true. After all, the slider in the header is still standing even though there are already studies that prove that such sliders are ignored by the user.

From a design perspective, the standard layouts are of course horror. Except for the header image and the color palette, today’s web designer does not seem to have much creative freedom. That is a shame, but the economy forces the competitive web designer to use pre-built themes and frameworks.

  • Home Slider / Hero Images

     

You can see it again and again: Slider in the header of the homepage. Unfortunately, the user ignores these sliders consistently. These sliders should actually build more emotionality. Meanwhile, header sliders are part of the standard repertoire of a website. No WordPress theme that cannot do without such a head slider.

In general: Sliders hardly pay attention to the second or third slide and if your slider or hero image looks too much like advertising, this element gets no attention from the user. The user cannot view everything on a website. What happens now is selective attention. The user focuses on the things that seem useful to him. A header slider without real content or a marketing hero image will get no attention from the user.

  • Asymmetrical Layouts

     

The oversaturation of the typical grid layout of websites created a counter-trend: asymmetrical layouts. Technically speaking, these websites are of course based on a grid. The user can only see it at first glance. This web design trend was formerly state-of-the-art and actually only reserved for puristic companies or institutions (theaters, galleries, museums). In the meantime, this web design trend has become mainstream and there are also WordPress themes with asymmetrical layouts.

This trend is probably not interesting for established and reputable companies. We personally have never been able to get excited about this trend. Falling out of the ordinary with all means – this usually came at the expense of usability. And so, users are left alone with content and now have to fight through a confusing layout. Because: The difficulty with such asymmetrical layouts is user guidance. Removing it from the grid certainly pays more attention to certain web elements and makes the layout interesting. On the other hand, with this raster lessens, you can quickly overdo it and the content will go under.

  • Experimental Navigation

In the meantime, navigation has prevailed at the top right. For the web designer, this means less leeway in the layout, but the user knows this conventional structure of the website/navigation. In this way, the user is guided optimally and does not have to look at how he can navigate every time he visits a website. However, some web designers are trying to reinvent the navigation wheel. The experimental navigation concept tries to be particularly innovative. And sometimes it works – the user has to “think inside” the website. This creates a special level of interactivity.

However, this experimental navigation is not suitable for every project. If it is a conventional information website that is intended to provide the user with information as simply as possible, experimental navigation may be a hindrance. Here, the user does not want to discover anything new, just to get information quickly. With innovative websites, the special form of navigation can involve the user in a special way. Then experimental navigation has advantages.

  • Split-Screen Design

A very nice web design trend is the split-screen design. The website is divided into two vertical areas. Sometimes it looks like a print magazine. The design of the two vertical halves is often different. Sometimes a page is used for navigation and sometimes a page is used for a full-frame image. This increases emotionality, but can only be used on websites with little content.

Unfortunately, this design cannot be consistently drawn through on particularly small screens – in most cases, the full-format image material is then omitted. The split-screen web design is very nice and offers unique user experiences, especially in connection with scroll telling or scroll effects.

  • Videos

Videos on the web are now standard. Hero Video Header, Youtube, and other services ensure that the user is provided with videos. And the users thankfully accept these videos. Nevertheless, these web design trends are further expanded in 2021!

Videos provide variety on your website and meanwhile, decision-makers also watch a video at least once a week. Explainers, employee portrait videos, branded storytelling clips, and mood videos are just a small extract from the various types of video on the web. The video is aimed at a very specific target group. This has no time for long texts and would rather watch a video to consume content.

Google also prefers audio-visual content more and more and more videos are now displayed preferentially in the search results for some search queries.

  • Performance/Website Speed

This web design trend has come to stay: The website speed. Website speed has become an important ranking factor and is becoming increasingly important on the mobile Internet. From our own experience, we can say that a website with poor performance ranks much worse. Therefore, you should make sure that your Pagespeed Score is as good as possible.

  • Minimalism

What started as a flat design was soon to be pushed further and ended in minimalism. Apple demonstrated it: the omission of unnecessary design elements and the use of white space as a design element. Some web designers have taken this style to the extreme and have completely abandoned colors and other design elements. What was left was some writing and a lot of white.

The focus should be on the content and the design shouldn’t distract from it. That sounds good in theory, but you should be careful because the user can be guided by color and design. If everything is minimalistic, it is also difficult to guide the user. Therefore (as with all web design trends) minimalism is good but should be used with sense and understanding.

  • Animated GIF Images

     

Animated GIFs got their relevance on social media. Short animation loops were often shared with friends. Today, animated GIFs are also used on modern websites to attract attention or to represent facts with a small animation, without using a video.

In this respect, the use of GIFs is an alternative to videos and the animation gives the website visitor the impression of a dynamic website.

  • Smart Chatbots

     

A web design trend that has also arisen from the technical development of computer-aided AI: the AI chatbots. Widely used for a few years, these chatbots are now also very popular on small websites.

The design of these chatbots becomes more balanced and the interaction with the chatbots is also more user-oriented. These chatbots are already customizable and can no longer be compared with the efficiency from earlier days.

  • Dark Mode Designs for The Contemporary and Sleek Look

     

The dark mode designs not only look ultra modern, but these are also more comfortable for the eyes. The black elements make the designs pop.
However, one needs to keep in mind that visually stunning web design trends have practical beginnings. These work the best for OLED screens and wok to enhance the screen lifespan and save power. Dark backgrounds improve the visibility of various accent colors and a truly dynamic design.

The design trend is also highly aesthetic and fits in with the prevalent design rends of 2021 comprising of dark and moody color schemes. This can render futuristic cyberpunk and dystopian styles.

  • Imperfections to Create the Perfect Design

     

Adding hand-drawn design elements that inject an emotion and humanity into the websites have dominated web designing trends for years. The imperfect additions give users the craving for impersonal and perfected graphics. In this year, the hand-drawn imperfections will be in trend to lend some realness and appeal to the soul and the heart of the visitors with realness.

This trend is going to bring some extra positivity. You can find some stylized and hand drawn icons as well as other elements that make your brand personality stand out in the market.

  • Immersive 3 D touch

3 D visuals have delighted people at all times. However, this trend got held back due to the expensive price tag on the technology. But, today, we area at a place where pone can design in 3-D using accessible equipment. It has also opened the gates of web designing to a higher number of gifted designers.
At this time, the use of hyper realistic 3-D is in the trend. And it is taking the whole screen is one of the best ways for creating an immersive experience on your website. It does not just lend a visual advantage to the visuals but also for the UX. Interactive 3-D designing is a great way to enhance user engagement. You’ll be seeing more and more immersive 3-D designs for attracting users. It time to break down the boundaries between the digital space and reality!

  • Floating Elements, Soft Shadows and Layers

This trend is an extension and step ahead of the 3-D trend. The new 3-D web deigning is all about creating depth. Floating elements and soft shadows add a lot of interest and depth and give the page the 3D lite look. One can choose to use this effect not just with graphics but with photos and texts as well.
Designers may choose to add extra pizzazz to the 2 D layouts and using layering elements and soft drop shadows giving an extend depth. One can lend a lightweight feel to the design elements that seem to float above one another,. It is a high contrast to the earlier impenetrable concept of flat design layers.

Conclusion

So, these are the trendy web design and development tactics you should implement in 2021 to make good results.

A Complete Guide on Responsive Web Design

Responsive Web design

The design industry is one of the largest industries of the times and it has set the trends in the market. In today times, responsive web design sets up the latest trend in the design industry. 

Responsive Web Design

Today, mobile and laptops are the need of the time and every website should be designed in such a manner that it can be accessed easily from all the devices whether it is a computer, laptops, mobile, tablet, smartphones or any size of the screen. With responsive web designs, any sized device can access the web site with the same look and feel. Simply, the display of a single website on different varieties of devices. 

According to Stanford University, responsive web design can be defined as a website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design.

Responsive web designs have specific back-end coding and technology that visually adjust the designs and layout of the website on the different screen devices. Though it uses the same HTML coding, only small changes to the site’s CSS changes the layout of the website and preview of the content on different devices. 

A responsive website uses the same content on the different devices but the view, order, and size of the content can be rearranged to get display on the different screens. It first downloads the entire web page, and then resize the content and page according to screen or device. The process of optimizing the web page can only be done by the server to view the web page through the screen even of mobiles, laptops, tablets or smartphones.

Steps to create responsive web design- Basically, three steps you should follow to create a responsive web design

  • Media queries related to CSS display style should be specified.
  • The percentage of CSS style will be used rather than absolute data.
  • The display of images will also be used in percentages rather than absolute values and data. 

Need for responsive web design- It is necessary because sometimes websites are not designed for all devices and it will create problem to the user experience. It is a matter of the fact that Google gives priority to the responsive website and they are preferred on the search engine result page(SERP).

Since 2000, mobile traffic is rapidly increasing and the design industry is looking for the best way to increase mobile-friendly experience to every user and this can considerably increase responsive web design experience.

With the considerable increase in technology, the responsive website will lead to complexity to the website. There are plenty of benefits of responsive websites but it also owns some challenges. 

Pros of Responsive Website Design:

Responsive web designs offer a contemporary experience.

Today’s web standards are tons different from what they were in 1994. within the past, if a site looked cool, then you were good to travel. Today is far different. Not only can a site look dated with older “cool” designs, but they’ll even be difficult to navigate from a mobile perspective. The updated design improves this experience.

Responsiveness is far easier to plug:

You don’t need to worry about creating different sets of selling materials with responsive web design. Mobile users don’t need mobile links. you’ll just send everyone to whatever landing page you would like and therefore the responsiveness of the web site will optimize the experience for each visitor.

Uniform structure:

With responsive web design, you’ll expect to possess a consistent structure for your site regardless of which device is getting used to looking at it. this suggests that you simply don’t need to reprogram your website in the least, so you furthermore may save quite a little bit of money

High conversion rate

Having a responsive web design can definitely assist you to quickly convert your website visitors to customers and clients. Owning a responsive website easily and smartly attracts potential customers that in-turn proves out to be your clients.

Increased traffic

When your website is during a position to display properly on all types of devices and browsers, it can gradually boost the traffic to your website. Responsiveness can help brands get a competitive boost. Some estimates place the amount of internet sites with an efficient responsive design at just 2%. meaning your brand has the chance immediately to make a positive point of separation from the remainder of the competition. If your website is responsive and your competitors isn’t, then you’ve got the simplest possible opportunity to expand your traffic.

Lower bounce rate

A responsive and optimized mobile site provides great user experience to the visitors. In such cases, visitors are more likely to remain to your website for an extended period of some time. This way, the bounce rate of your website will gradually decrease.

Responsive design helps in social sharing

Social sharing allows mobile users to share your content with their networks more often when a design is responsive. Just a few touches are all it takes to place your new content onto Facebook, Twitter, or another preferred platform. The responsiveness also allows shared content from networks to be more readily viewed by those that aren’t conversant in a site’s branding.

User-Friendly Experience:

The responsive web pages provide user-friendly experience as it can adaptive to all the different devices such as laptops, mobiles, tablets, PC, iPhones as well as android devices. These web sites offer better mobile experiences rather than traditional experience with clearer and better look and appearances.

No Need to Zoom on Mobile Devices:

As the content and images are so adjusted on the mobile devices that there is no need for the user that they zoom to view the content on the different mobile devices. The mobile user experiences optimized website and they spend much time on the website and considerably decreases the bounce rate of the web site and this can be done only with the help of the responsive websites.

SEO Friendly:

There are many SEO hacks to rank well in the Google SERP and responsive web design is one of them.

It gives benefits to the website merchants from the SEO point by using a single URL for all of the websites and provide a consistent experience across devices. The search engine doesn’t need to crawl the mobile and static websites. With the responsive designs, you only need to do link building for the same and one domain. In short, responsive websites help them to successfully drive mobile devices.

It allows you to collect all the social links through a single URL address and thus it makes easier for the user to interact with the websites and thus it increases user-friendly experience by positively contributing towards websites. These are SEO friendly web pages and Google will prefer these web pages as the Google bots need not crawl different websites but they can crawl single URL address for different devices.

Cost-Effective Web Sites: 

With responsive websites, there is no need for mobile websites. Thus the development cost of separate mobile web sites gets reduced as there is no need to reprogram the website from scratch. Thus it turns to save the cost of developing websites with the advancement and development of responsive websites.

Stylish and Updated:

The responsive web sites are updated as well as modern fit with today’s trends and standards. The web sites for the desktop are quite difficult to manage for mobile devices. The responsive web sites work as a standard website and there is only a need to update the standards of the website, content updates need not be done for the mobile devices.

Only One Update Required:

By operating a separate mobile app it is important to update it separately if it receives an update from the main site. If you fail to do the dual update, then you end up with a separate mobile app from the main site. That saves you a lot of time and can avoid a variety of headaches from coding. 

Navigation of Website:

With the advancement of technology, companies run email marketing campaign and with this users read their mails which assist them to navigate their website even at a later time which increases the enjoyable experience for the user.

Easier Analysis:

The major goal of the marketer is to judge the analysis of the clients and provide them with the best experience to mobile users. It is very easy for the marketer to judge the analytics or analysis of the website that is the traffic and productivity of the website through responsive website designs.

Automatic Work:

The web site design allows to automatic resize of the text, images and other screen elements which make it a lot for the site to perform for the different devices. 

Cons of Responsive Website Design:

Important features overlooked:

Most websites have their content arranged vertically to suit into screens that are small, the bad part is that sometimes users can overlook certain important features by scrolling.

Difficulties in accessing:

Sometimes certain websites got to be scaled down and this might make sure pages very difficult to access and this may cause people to maneuver to other websites.

Seal Down of Some Components:

The major problem that is handled for the desktop and mobile users with responsive web designs is the navigation of some components on mobile devices. Responsive templates and designs sometimes cause some of the websites to scale down and may cause some pages of the web site to become inaccessible to mobile users. It may have been difficult to read but have no issue to read it all.

It can take Longer to Load the Responsive Website:

The loading time for the responsive web sites is typically greater as there are lots of images and content on the mobile devices and there is a need to rescale the content of the mobile devices. But this rescaling of mobile content causes a noticeable lag of 2 to 5 seconds on mobile devices. The loading speed of the website depends on the CSS/HTML file of the web page and thus the responsive web sites take longer to load as well as the development time of the responsive web site takes longer to deploy and maintain.

Some user cannot Access Some of the Sites:

There is a need for internet access with responsive operating systems as well as fairly current browsers. If some users are using old versions of the operating system as well as internet explorer, then they won’t probably be able to access the responsive web site. that’s a major problem for internet users.

Poor Data Adaptation to Mobile Devices:

Content stacking is difficult to consume content for mobile users as there is a major problem in transition desktop content to the mobile content. Choose to test the content before publishing the content to all the users.

The Problem Regarding Traffic for the Website:

The problem of the webserver to load properly going to increase day by day and responsive websites become completely inaccessible until the issue causing the outage is fixed.

Layout Influences:

Designers of the responsive web sites require time to design the wireframe and design prototypes separately for the mobile and desktop layouts. Only after these two designs get improved.

Some Context:

As responsive web designs require more complex coding, therefore it tends to costs more. All of the content of the web sites is downloaded whether it is used or not, that means it will download the full-size slideshow to the android devices which decrease the loading speed of the web page and increase the cost of the responsive sites.

The pros and cons of responsive web design show that this is often a chance to plan for the longer term of internet use. there’ll always be growing pains involved when new technologies and innovations hit the market. By planning for this process today, your website is going to be able to choose tomorrow’s visitors.

If you are thinking about designing a new website or upgrading the old one, then it makes sense to hire a professional web designer. There are many benefits to hiring a professional.

Designing a new site or upgrading an old website calls for a great deal of effort and hard work. A professional designer, analyze the requirements of a client, plans for it, invest his time on research, and likewise do the needful.

Here’s How a Professional Web Designer helps:

Prepare an Online Strategy

The biggest strength of a professional web designer is the ability to plan for an online strategy. The ultimate agenda of a web designer is to focus on your business and thereby create something which will be the perfect display of your business along with displaying the core objective of the company. A professional web designer work with people who are coders, SEO specialist, and copywriters and together they create the perfect website for you.

Building a Responsive Web Design

Would you want your website to fit into only a computer screen? Don’t you think your user also like to search for your company and its services on other devices as well, for example, a mobile phone and a tab? If your website is not responsive, then you must be incurring a lot of loss, and this is something you need to work on right away. Mobile search traffic has grown up tremendously and leaving these people behind will be the wrong decision. But, not to worry, you don’t need to create a different version for your website. Professional web design agency can make your current site responsive to fit across all the different devices that your user might use to search for you.

Delivering a High-Quality Website

There is no use of a professional web designer if he or she can’t provide high-quality website design. There are many free templates available online, but without proper assistance, it will be hard for you to work on them. Your website will require headers, codes, plugins, and images. Keeping in mind all of these things, a professional web designer works accordingly. Only a professional web designer knows how to create a dynamic and attractive user experience through your site. Modern-day websites are nothing like the one you used to see three years ago.

SEO Expertise

Since you want to create a fantastic website, you wou’ld also wish to attract more and more traffic to your site as well. Whenever you search for a product or a service, you must have noticed a few websites to always appear on the first page. Searchers usually don’t go beyond the first page of search engines, and this is why businesses suffer. Search engine optimization is a solution to this problem. Once your website is SEO optimized, you start receiving traffic, and it also starts ranking on SERP as well. This is what web designers are focused on. They don’t just create websites; they optimize it so that you get to earn more profit.

Now you know why you should hire a professional web designer. Of course, you will have to pay to them for their service, but the results are astounding, and that should be the only concern.

There’s no denial of the actual fact that a responsive web design can work wonders for your business. Responsive website design simply means designing websites during how that they’re going to adapt to multiple device sizes easily. A user-friendly platform is one of the foremost important things expected by clients. So, ensure to make your website highly responsive and user-friendly so on getting benefited within absolutely the best way.

Website Development Checklist 2021

Web development

So, you’ve tried everything and yet you’re not able to get traffic to your website!

You have developed your website with the most beautiful design and still stuck with the question, “Why isn’t anyone coming to my website?”

And now, you envy the top web developers around the world and wish if you could get there success mantra somehow!

Well! The secret is unveiled:

Web development is an ‘art with functionality’. While designing a website with good looks can instill the interest of your audience, only a fully functional and well-developed site can actually bring them to your site and hold them for long.

This means there may be some key aspects that your beautifully designed website is still missing!

Time is precious so let’s not waste it anymore and quickly have a look at this ultimate website development checklist that can help you simplify your web development process.

Perceive the Intention of “Web Development”

Why do you want to develop a website?” Understanding the development process is a must for you to succeed here.

Your web development process should offer a clear picture of what is achievable and what all can be done to achieve it. There can be two methods for this.

Many web development companies still use the waterfall methodology to understand the scope of their work. Yes, this approach is traditional, but the detailed account it offers about a particular project cannot be ignored. This method works well for those who have ample time and are ready for possible changes in future.

However, if you are looking for a simple and a flexible approach, consider using the agile methodology. This method work on the principle of breaking down the requirements and handling each of these as a separate entity and then combining all at the end.

Your choice of  these methodologies depends greatly on your needs and goals you want to achieve. Hence before making a choice, make sure you understand the pros and cons associated with each one of them.

Refine your Requirements

One important consideration is the assessment of your ideas to check if they are up to the standard or not. It is also an ideal way to show your commitment to success. To achieve this, list out all your ideas according to your goal and evaluate each one thoroughly. Also, as a developer, you should focus on the requirements while forgetting that quality control is also important for website development.

Map Out Design

Successful developers never consider website development as an isolated process. Instead, they understand that it will involve some level of expertise no matter what the project is. Hence, design considerations also form a crucial part of your website development framework.

For this, ensure talking to your designers, discuss the project and plan it out accordingly. For instance, if your developing a WordPress theme, discuss the PSD files and design of the theme with your designers. This will ensure that the entire team is on the same page.

Time Management

Make sure to invest enough time in the development and designing of your website to ensure that you launch a quality website that meets all client requirements. Avoid working hastily as doing so will lead you to errors or fails. As a developer, you must ensure to set aside adequate time for each developmental phases. This will offer the team members enough space to develop the website to perfection and resolve the mistakes simultaneously.

Synchronize the Website with Digital Marketing

The primary aim of your website is to drive maximum traffic and increase sales. Hence, your website development should also go in hand-in-hand with your marketing strategies. It is better to develop an optimized and mobile responsive website that fits the search engine ranking criteria. For this, you should cooperate with all the departments to ensure that all the details on the website are relevant to the company. Also, observe any online trends as you develop your website.

Always Check the Functionality of the Website

Web development is all about the website functionality. Hence, you should check your website occasionally to see if it delivers as per your intentions and goals. Constant checks ensure that your website is up to date and you modify it depending on your business requirements.

DIY website Audit

Regular website audits can increase your chances of success greatly and limits the scope of failure. 

You can consider these things during your site audits:

  • Make Proper Use of Headers and Subheaders – Use H1 headers and H2-H6 subheaders properly on your site. Avoid overuse of H1 headers and keep them one per page.
  • Include Canonical URL’s – Canonicalization is the method of selecting the best URL when there are multiple options. For this, set a preferred URL structure for search engines.
  • Do not use Frames – Using frames in your site can create several issues like user navigations, support for older browsers, and the search engines ability to crawl the page successfully. It’s is better to avoid using them.
  • Use a Sitemap – This makes it easier for the search engines to discover new or updated pages on your website. Also, keep your XML sitemaps dynamic.

    Still confused? Checkout our video guide on sitemap and it’s types.
  • Optimize for Speed – A website that loads slowly can annoy the visitor as well as the search engines. To optimize website speed ensure lightweight codes, minimized images and the feasible use of cache.
  • Use HTML5 and Schema – Both HTML5 and Schema are crucial aspects of your website development process as these help in enhancing your website’s overall SEO value.

The Final Say

Becoming a successful web developer isn’t hard. It just takes the right approach in the right direction. We hope that the above-listed points will help you make your development process easy. Most importantly, these will help you launch a site that meets the needs of the visitors and Google, too.

93 Ways To Promote Your Business & Website

promote-your-business-website

Just launching a website doesn’t mean that you’ll have people flocking to it. No one will even know that your site exists if you don’t take out the time and effort to promote your website.

Promoting your website to reach your intended audience isn’t restricted to just one channel. Using all the channels effectively and to the strengths of your business is the key to gaining maximum traction with your users.

Also, it isn’t that difficult to get traffic to a website. You just have to be patient, choose the right channels and execute well.

In this article, we’ll be discussing 90+ tips to promote your website through both offline & online strategies. We’ll also talk about guerilla marketing tactics.

Offline Strategies to Promote Your Business & Website

1. Include website on business cards

There is no reason that could warrant not including your website on your business card. Do While most people/businesses get their websites printed on their business card, a frequent mistake they commit is having a business card design inconsistent with the website.

The look and feel of your business card should be similar to that of your website. Your website should be recognizable from your business card and vice-versa.

It isn’t always necessary that you have to display your home page URL on the card. You can create a landing page to put forward your message and how you can help them. Another approach could be giving a bonus/freebie to people coming to that page as a thank you for connecting with you.

The URL of this page should be something short and intriguing. Avoid anything like example.com/n=88212572&fid=3&mid.

2. Include website on employee’s uniform

If your company has an employee uniform policy, why not cash in on it? Get your website printed on the employee’s uniforms. Imagine the number of people that will see your website when your employee’s are going through their daily commute. Think of free walking billboards.

Even if your company doesn’t have a uniform, distribute t-shirts/hoodies among your workers. Try to make them cool and funky so that your employees wear them outside without any embarrassment.

3. Include website on promotional items/freebies

Send freebies like free mugs, t-shirts, keychains with your website on them to long-standing customers or gift them to newly-acquired clients to welcome them to the family. This is also a great way to display that you value & appreciate your customers. It might just increase your client retention rate. While this method is not a huge traffic driver, it will make sure that your website is always in people’s minds.

A good example of this is SEO Powersuite. They giveaway stress balls, having their brand logo and URL, at the events that they attend.

4. Vehicle Advertising

Displaying your website on a personal or company vehicle is just the start of it. There is no end to how creative you can get with this. You can use car magnets or even get your car wrapped.

This promotion technique is executed perfectly by Easygrass. The car is guaranteed to stand out, be noticeable and memorable. You can see the website clearly shown on the window.

Use this method to effectively ramp up some local business. It is estimated that vehicle wrap advertising can gather 30,000 to 70,000 views per day for each car. Not bad, right?

5. Billboard Advertising

Big brands like Coca-Cola, Nike & McDonalds are advertising through billboards. Why aren’t you?

You only have a few seconds to get attention and the huge size of billboard ads gives you an advantage. Billboards give you total control. You can choose the graphics, colors, and text (a concise, clear message is the best option) while having your ad being displayed 24/7. No other advertising platform offers that.

With repeated views, your message and company will get ingrained in the minds of potential clients. They will know where to find you if they need a service from you.

You can also use road signs and display an effective message with humor. Not only will this get you noticed, it shows that you aren’t just a business focusing on money, you actually care for the community and it’s people.

Also, give some thought to the location of your billboard. For instance, if you are targeting teenagers, find the places where they hang out and advertise accordingly.

You can also try out bike billboards. It is almost impossible to not notice them. With being inexpensive and reusable, bike billboards are mobile. They can cover a large distance and get your brand and website in front of a large audience. Plus they work for almost all types of businesses.

6. Put your website in Yellow Pages Ads

If you are investing in Yellow Pages ads, make sure that you include your website. A word of advice – create a special landing page for the ad specially optimized for conversions. You don’t want a potential client coming from the Yellow Pages to just browse your website and leave – Yellow Pages Ads are expensive and you need to make your money back.

7. Including website in voicemail greeting

If someone is listening to your voicemail, you surely have their attention. Take advantage of that and include your website URL in your voicemail greeting or outgoing message. You can even try to promote a new product or service. Why not leverage what you are paying for?

8. Television

The most dominant advertising platform, television still attributes to 37% of the global ad spend. But recent statistics have shown a steady decline in the effectiveness of television ads with millennials preferring online video platforms.

However, TV ads can still be huge traffic driver to your website, if used strategically. Imagine what it could mean for your business to be seen across a wide area.

If you are a local business and low on budget, you could target local television channels. Advertising locally can be affordable if you are selective. Products tend to sell better than services on television.

Make sure to invest in production. Try to cut corners and it could end up being cheesy & degrading your brand value.

9. Industry publications and magazines

If you are targeting a large area, writing for industry publications and magazines can be an effective way of promoting your website. These publications have a targeted yet high viewership and are usually looking out for experts who can provide content related to the industry.

Don’t try to be over-promotional in your piece. Make sure that your content is informative and actually helps the readers.

The trick is to write for a magazine that is related to your business/website. Research the magazine, viewership count, type of articles they publish, demographics etc. before selecting a magazine.

Rather than doing a one-off piece, it would be better to get a regular(weekly/bi-weekly/monthly) writing gig. Over time, the readers will start seeing you as an authority which could lead to a good stream of business and traffic.

An alternative to writing for magazines could be to advertise with them. While it is going to be comparatively expensive, it will give you the chance to put forward a clear(commercial) message with a proper call to action and contact information.

10. Send a catalog

This method can be followed by e-commerce stores. Anytime someone orders from your website, send a catalog along with the product to make them aware of the other products that you offer.

Use bigger images for your best-selling products to take away attention from your less popular products. Also, include any special offers or promotions going on at that time.

11. Trade shows and exhibitions

If you are seeking a targeted audience, get a stall at trade show. Trade shows offer you the chance to network with other businesses and industry members. Make sure that your website and other important contact information can be easily seen on the stall.

An exhibition is the same except for the target audience, which comprises of a broader group of people since they are open to all. Exhibitions can be a wonderful medium to grow brand awareness and let people know about yourself.

12. Radio

The best thing about advertising with radio is that you already have an audience that is listening to your pitch. You don’t have to work towards building one up.

Following some common sense guidelines should be enough to ensure the success of your radio ads. Make sure to target the right demographic. You don’t want to be advertising a divorce attorney to a target audience that consists of teenagers. Also, make sure to select the right time. Running ads at peak times will cost you more.
When advertising your website address on the radio, make sure to avoid any misspellings. A ‘k’ instead of a ‘c’ will hinder people in finding you. Also, avoid a domain with a hyphen or a domain which is too long. People will have trouble remembering it.

A solution to all of the above domain related issues could be to focus on your brand name. By searching for your brand name, people should be able to find your website.

13. Guest speaker for a radio show/podcast

It is all about being perceived as an authority. Identify the stations and shows which are the most relevant for your business and pitch yourself as an expert in that field. Provide value to the listeners and wherever possible, try to mention your business and website without sounding too pushy.

14. Newspapers

Advertising through newspapers probably won’t align with your budget. Newspaper ads are expensive with many big players competing for advertising space. A better option would be to target local newspapers.

Offer a special discount/promotion along with a clear call to action. Set up a landing page to include in the ad. Use it to collect the contact information of people coming to your site by offering a discount or other freebies.

15. Get a column in the newspaper

Again, pitch yourself as an expert in your field to editors of local newspapers. Preferably, try to get a regular gig. The reach of a newspaper will put your business in front of a large number of people.

Be sure to write well-researched, informative articles. No one wants to waste their time reading a sub-par piece of writing. Your business/website can be mentioned in the author bio.

16. Event Sponsorships

Small businesses/websites often ignore sponsorships as a tactic to promote themselves. Sponsorships are conceived to be more of a corporate thing rather than for local businesses.

However, by following a few guidelines, local businesses can achieve success too. As always, it is important to have a targeted, niche audience. That isn’t enough though. It is necessary to deliver effective promotional messages to convert attendees into customers.

Your ethical commitment and contribution to the community won’t go unnoticed. Event sponsorships can be of different types. It could be a pro bono service where you provide a service free of charge. It could be a cash donation. Or you could go for a prize donation which results in the maximum publicity for your business. You can get creative with the gift – providing services, products and gift cards along with cash can be a nice touch.

17. Brochures and flyers

It may not seem like a good idea to be distributing brochures and flyers in this digital age. However, they do have their place.
The best place to utilize this advertising method is at trade shows, business fairs and exhibitions. Other places to display are at grocery stores, dentists, libraries etc. – basically places where people will be waiting and won’t mind going through promotional stuff.

Also, you can target hyperlocal areas depending on your target audience.

An important factor in achieving success with brochures and flyers is to stand out. Invest on the design and printing. Include graphics and images rather than filling the pages to the brim with text.

Don’t forget to feature your website URL and a call to action. As discussed before, set up a dedicated page with a short, intriguing and easy-to-remember address. Also, provide special benefits/discounts in your brochures and flyers.

18. Buddy Marketing

Buddy marketing involves joining up with another business or businesses and pooling your resources & efforts to promote all your businesses.

This is a great way to reach each other audiences and extend your customer base. Team up with businesses which aren’t direct competitors but related to your niche.

19. Teaching

Holding sessions where you offer advice and teach on a subject is an effective way to get your website noticed. Just like online, this helps you in being perceived as an authority on your subject and builds trust.

Always focus on providing value. Make sure that your content isn’t too promotional. What you can do is follow a 1 hour teaching session with a 10-15 minute pitch of your product/service. Don’t forget to mention your website.
You can even upload a recorded video of your teaching session to your website. Distribute the link to interested people who missed out.

20. Postcards

Promoting your website using postcards is an inexpensive yet effective way to reach potential clients. A few tips to succeed at postcard marketing is to have a clear call to action & to use both sides of the postcards.

Another option is to offer a discount/coupon through the postcard. You can even send postcards to your long standing clients during festive periods. This helps in maintaining an ongoing relationship with your clients.

Try to be creative. You might mess up but it is still going to different from the other monotonous postcards that your customers receive.

21. Packaging

Most e-commerce store owners would say that the product and its performance is all that matters. However, the product packaging can play an important role towards the success of a business.

The product packaging can contain the website name, logo and the color scheme which are important for branding purposes.

Don’t forget to put the name of the business and website URL on the packaging. You can also include the website on any shopping bags that you give out.

22. Window Decals

Window decals are an affordable yet highly effective way for promoting your business and achieving brand awareness. Sometimes all it takes for a potential customer to know about you is a creative window decal.

Promoting through window decals is great for word-of-mouth advertising. You can put yourself out there and tell the customer what you and your brand are about. As your creative window decal starts getting seen, more people in your neighborhood will talk about it.

Printing your website URL on a window of your office is an easy way to get local people to visit your website.

23. Attend Events

Attending events related to your niche/industry is an effective method to promoting your website. Build relationships with people in your industry.

When attending industry events, make sure not to spend times shying away. Network like crazy. Always have your business card(with your website URL on it) handy. If possible, speak at these events to get perceived as an authority on the subject.

You can even give out freebies with your brand name/website printed on them. Mousepads are perfect for this. The promotion potential for a branded mouse pad is quite high. Every time someone is using the internet, they will look at your website address and probably end up visiting it.

24. Organizing your own event

Depending on your industry and location, there might not be any event or meetups happening. Well, you can start your own.

Get a few friends or people together and hold a meetup. Discuss the latest news, trends, techniques, strategies to get better and achieve success in your niche.

Over time, the attendance at these events can grow. These meetups are also a great way to promote your blogs.

25. QR Codes

Quick response codes or QR codes are an innovative way for promoting your business. You can link them to a Youtube video or a specific landing page with more detailed information.

You can get even more creative with QR codes. Include them in brochures and flyers that you are giving out & postcards to your existing customer base. Use the QR code to provide a discount.

26. Write your URLs correctly

Make it as easy as possible for people to remember your URLs. If you make them hard to remember, people might get them wrong or might not even bother looking them up.

When writing on any offline medium, be it freebies that you give out, packaging for your products or window decals etc make sure that you capitalize the first letter of each word e.g
CreativeWebDesign.com instead of creativewebdesign.com or SEO Discovery.com instead of seodiscovery.com. This helps people to visualize the words easily.

27. Use Dedicated URLs

While I have already mentioned this, try to utilize dedicated URLs for different marketing mediums. This allows you to keep track of your efforts and measure ROI for different channels.

Ensure that the URLs are easy to remember.

Online Strategies to Promote Your Business & Website

SEO STRATEGIES FOR YOUR WEBSITE

28. Title

Write a unique, descriptive title for each page. This is one of the most important on-page ranking factors. Make sure that your target keyword is towards the start of your title. Known as keyword prominence, putting your keywords towards the start of your title helps you to rank easily in the result pages.

Do not stuff your title with keywords. Write for both the search engines and users. Craft your title in such a way that it entices users to click on it. If you want to include your brand name in the title, a general formula is Keyword 1 – Keyword 2 | Brand Name.

The optimal length of the title is 50-60 characters. Anything longer than that is not displayed in the search engine result pages(SERPs).

You can change your title tag easily depending upon the CMS you are using. For WordPress, I would recommend installing Yoast SEO.

29. Meta Description

The meta description is the text that appears below each website page result in the SERPs. Although meta descriptions have no direct ranking benefit, they are still quite important to promoting your website.

Your meta description is like your sales copy. Include your keyword towards the starting. Make it descriptive, do not stuff it with keywords. If possible, run an A/B test using Adwords to gauge the effectiveness of your description.

Make sure that you have a unique description for each page. Use the Yoast SEO plugin to add a meta description in WordPress or add one by changing the content attribute in the following snippet: <meta name=”description” content=”Add your description here”>.

The optimal length for a meta description is 300-320 characters after a recent update by Google. Earlier, it used to be around 155 characters. Writing a description after proper research and thought leads to increase in Click Through Rate(CTR).

30. Keywords in Heading Tags

Including your keywords in the heading tags(<h1> – <h6>) signals to the search engines what the page is about. Using these signals, search engines can determine the relevancy of a page to a topic. A page can be ranked for a certain topic only if it is relevant to that topic.

However, don’t include the same keyword in all the heading tags. Use synonyms and variations of your main keywords e.g SEO Agency, SEO Firm, Indian SEO Company are all variations of the same keyword – SEO Company in India.

I can’t repeat this enough – write for your users first, then focus on writing for the search engines. Try to ensure that your user enjoys his time on your site. Will the user like seeing blatant keyword stuffing on a page? I doubt it.

31. Keyword in first 100 words

While not necessary, this is usually a good practice. Including your keyword in the first 100 words also signals to the users what the page is about since the first 100 words are the introductory paragraph.

Again, don’t go overboard with keyword stuffing. Maintain a good keyword density. While experts recommend not worrying about keyword density anymore, a good rule of thumb is going for the 1.5-2% mark.

32. Optimizing your images

Optimizing your images is a great way to drive traffic to your site and also gain ranking benefit. There are a number of easy steps you can follow to help rank your images.

Start out by writing a descriptive file name for the image. E.g Name your file optimize-for-image.jpeg instead of ofp19.jpeg.

Follow with writing a descriptive alt text. You can include a few keyword variations here but don’t stuff it with keywords. This passes ranking benefit as well as helping out with accessibility. Finally, focus on the image caption, surrounding text content, image embeds on other sites and image size.

33. Search Engine Friendly Navigation

Your navigation system is quite important – it helps the search engine crawlers in finding other pages in your website. Avoid using Javascript or Flash for your navigation. It is better to code your menus in HTML. Even though search engines are getting better at parsing Javascript and Flash, why risk it?

Also, adopt a clean, easy-to-remember URL system. Some CMS’s produce URLs which are riddled with parameters e.g website.com/p=231&q=12. Avoid them. Use URL’s which are descriptive and try to include a keyword if possible. E.g www.seodiscovery.com/ppc-management-services-india.

34. Create a sitemap

A sitemap is a page with links to all of your website pages. It helps search engine crawlers to easily find and crawl pages on your site.

You can generate an XML sitemap(for search engines) using free tools such as www.xml-sitemaps.com. Upload the sitemap to your website and submit it to the search engines.

If you have a website with a large number of pages, you can include an HTML sitemap. This helps people to easily find pages on your site.

35. Optimize for intent

A few years back, SEO experts recommended optimizing a single page for a single keyword. Now, times have changed.

Forget about single keywords. Google wants you to optimize for intent, evident from the introduction of Rankbrain. Think from the perspective of a user. E.g when searching for “panda”, does the user want to see results for the animal or the rap song?

Also, work with topic clusters. Don’t think in terms of keywords. Do you know why long-form content ranks better? Because of its length, the content ends up covering a topic thoroughly. This forms the basis of why Wikipedia pages tend to rank better – they talk about a topic in detail.

36. Correlations

Every year, we are flooded with many lists about the ranking factors.Well, most of them aren’t ranking factors. They are correlations.

You can use software like Cora or Surfer SEO to check out these correlations. Basically, what they do is that they measure various on-page and off-page factors for the top ranking websites for a keyword or across a niche. We can hope to rank our own websites if we follow what these correlations say.

37. Optimize for local SEO

If you are a local business, then you should surely optimize for local search. Local SEO allows your relatively weaker websites to rank above national brands and other authority websites for your location.

Start out by including your address and phone number on every page of the website. Include the location in the title tags. List your business on Google My Business and Bing Places for Business so that you can appear on the map for a local search.

Finally, start building citations on local and industry relevant sites. The NAPW(name, address, phone, website) should be consistent with the details on your website. Try to earn links from local bloggers. Get listed on local communities, clubs, associations, business directories and other local businesses. Earn reviews on relevant websites where your business is listed such as Yelp.

38. Interlinking

This is one of the most under-utilized yet effective ways to rank your websites higher in sites. Through internal linking, you can pass around the link juice to low ranking pages.

The best thing about interlinking? You can control all aspects of it – location on the page to anchor text. Play it carefully with exact match anchor text. You don’t want to over optimize.

39. Resource Pages

These are legitimate linking opportunities specially built to link out to others. Since the sole purpose of resource pages is to link out to an appropriate & valuable resource, you can get a quality link easily if your resource is of good value.

Use this footprint to find resource link building opportunities: ‘ “keyword” + inurl:links’.

You can combine resource link building with a variety of other techniques e.g broken link building for better success.

40. Ask people you know for a link

With more and more people creating their own blogs and websites, asking friends, family, colleagues, employees & business partners for a link represents an easy yet valuable linking opportunity.

Pay attention to relevancy. Focus on getting links from relevant websites(in the same niche as you).

41. Steal your competitors’ links

Your competitor has done the hard work for you. All you have to do is replicate it. While all links can’t be replicated like a blog mention, you can find easy linking opportunities and low hanging fruit like niche directories.

I would recommend using Ahrefs for this. A simple search in Ahrefs will reveal most of the backlinks of your competitor.

42. Create link-worthy content and promote the hell out of it

You won’t acquire links if your content is sub-par. Simple as that. However, even if you create a kickass piece of content but don’t get it in front of the right people(the linkerati), you still won’t be getting any links.

Create knowledgeable, well-researched content with minimal grammar and spelling mistakes. Reach out to webmasters telling them about your new content. Send it to your email list. Do whatever you can to have maximum number of eyeballs on it.

43. Build Relationships

Building relationships with other people in your niche will result in links both in the short & long term. You can build relationships with others by actually wanting to provide value and help people, don’t just do it for the sole purpose of getting a link.

Try to help people. Do it without expecting anything. Make the effort to engage with them and is possible, talk to them. Attend local events & meetups, networking with other website owners. Participate in surveys, studies or tests. Go to conferences – you’ll learn as well as build relationships. Follow and talk to them on Twitter. Answer questions on forums, Twitter and Quora. Do it all.

43. Infographics

If you have aggregated decent data in your industry, or have an idea for a how-to guide(known as instructographics) which would benefit others, go for an infographic. If your design skills are anything like mine, opt for a professional designer. They won’t charge you a lot and you will end up with something really better.

Promote the infographic, get it in front of the right people and have people embed it in their posts. You can even submit it to infographic submission sites to get an easy backlink.

44. Guest Blogging

This refers to offering your content to other bloggers/sites to post on their websites in exchange of a backlink. You can find bloggers using a combination of tools like MyBlogGuest and query strings like ‘keyword “submit guest post”’.

Make sure that your pitch stands out. A/B test your pitches and see which one has the maximum success rate.

Focus on providing high-quality content. Don’t treat guest blogging as simply a method to get links. You are getting an opportunity to reach a completely new audience. Don’t create a bad impression.

Finally, try to get a link from the content itself. Links from author bios don’t have as much value, however, depending on the website, author bio links are acceptable too.

45. Become a regular contributor

Becoming a regular writer(weekly/bi-weekly) for a high authority blog can earn you multiple quality links while also sending referral traffic over to your website.

46. Trade Articles

Instead of simply guest blogging, you can trade articles. Not only do you get a link, you also get good quality content + visitors from their blog.

Share your articles on social media to create a mutually beneficial situation.

47. Educational Content

It has been widely accepted that links from .edu domains are quite powerful and can help you in ranking high in the SERPs. Create specifically targeted, educational content that you can use when reaching out to college webmasters.

48. Contest & Giveaways

These are one of the easiest ways to get backlinks and it works both ways.

You can hold a contest with decent prize money where you can invite people to submit an article on a pre-decided topic, share it on social media and promote it. As a result, not only do you get loads of quality content, you also get seen on social media and in the process, you can earn backlinks from bloggers and the media. You can also organize giveaways in collaboration with a blogger which will help you reach a new audience.

Another method is to enter and win such contests, however, the chances of success here are quite slim.

49. Interview People

You can attract links to your website by interviewing people who are considered to be authorities in your niche.

Take care of a few things – don’t ask generic questions. Spend some time preparing your questions. Also, when you publish the post on your website, make sure to link out to person you interviewed.

50. Egobait

The act of creating content that features and talks about influencers in your industry so that those influencers share the word about your content or link out to you from their authoritative websites is known as egobait.

Interviewing an influencer or getting them to guest post on your site is an effective example of ego bait.

51. How-to guides and tutorials

Creating a resource which tells people how to perform a certain task is highly valuable. Use tutorials and guides to drive traffic to your site and gather a huge number of links.

52. Quizzes/Tests

Putting out quiz/test and letting people share the results with their friends is the perfect way to go viral on social media.

53. Create Link Roundups

Creating link roundups is a wonderful way to get yourself noticed by bloggers. Although they can be hard to create, you can publish one weekly/monthly depending upon your budget.

Don’t just list the article. Share 2-3 lines about what the article offers, how it is different and what makes it so great.

54. Get featured on link roundups

Identify bloggers who produce these link roundups and try creating a relationship with them. If you are able to establish a fruitful relationship with these people, you stand a good chance of getting your content shared.

55. Optimize “Write For Us” page

Create a “Write For Us” page and build a few links to it, making it rank it higher in the SERPs.

As a result, people looking for guest blogging opportunities will land on your website. When they contact you, instead of agreeing to a guest post, propose a content swap. This allows you to earn links and you don’t have to be the one hunting for guest posting opportunities.

56. HARO

Haro or Help A Reporter Out is a service which allows journalists to easily connect with bloggers and industry leaders.

If you sign up with as a source, you get daily emails with multiple queries from different journalists. Depending on the question and your niche, you can give your insights on the topic. If the journalist decides to share your inputs, you might just earn a valuable link.

57. Wikipedia Backlinks

By making edits to Wikipedia content and citing your own content as a reference, you can earn a high DA/PA backlink which will pass a lot of authority and referral traffic, even though it is nofollow.

58. Join business associations/clubs

Sign up for business associations in your industry or local clubs. E.g local Chamber of Commerce, BBB.org, topseos.com.

Note: Signing up for a membership to these organizations can be paid. I would recommend shelling out some money.

59. Online Classified Ads

Submit your product/service to online classified submission sites. Make sure that the sites you submit to actually get visitors and aren’t just low-quality websites. E.g Locanto, Gumtree.

You may get a few leads and also end up with a backlink.

60. Track Mentions

You might already be mentioned on some sites. However, they might not be linking out to you. Use a tool like Google Alerts or Mention to get notified whenever someone mentions your brand name or website URL. Then, simply reach out to them asking to convert that mention to a link. If they are mentioning you, they won’t have a problem linking to you, right?

You can also keep a check for mentions of your competitor, your products or some search queries if you want to get a bit advanced.

61. Make a free tool

Offering a tool for free is an easy yet effective way to gather links. You don’t have to hire a development company for it – just aim for something that solves a problem/saves time.

62. Rankings

Put together a list of rankings for people, companies, tools, or any product/service in your industry. This could be classified as ego bait. People love it when they are talked about as the best in some industry.

Research a little bit and try to make your list accurate.

63. Research and publish data

People love data. Not everyone in your industry will have the resources to carry out research. If you can, take the initiative and publish data which actually proves a point and allows people to draw a conclusion.

USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS

Social media has become a mandatory place to promote your business. Why? Your end user spends the majority of their time on some social media channel. Even though we use the word promote, social media is all about engaging the user.

64. Promoting your website on Reddit

In a recent revelation, Reddit is 4th in the list of most popular websites in the US. Do you still want to ignore Reddit as a marketing medium?

Before publishing your content on Reddit, make sure that you are following the “reddiquette”. Avoid promotional posts – you’ll get downvoted quicker than you could say SEO.

First of all, build some karma. Don’t just sign up for an account and start posting your content. Comment on other posts, ask some questions, start a discussion.

After a while, when you think you have sufficient karma, go ahead with posting your own content. Make sure to spend some time crafting your headline. Without a catchy headline, you don’t have much chance of going viral on Reddit.

Finally, try to get some upvotes on your post – you can ask your friends/employees.

65. Promoting website on Pinterest

Pinterest has 200 million active users. That is 200 million users that you are not reaching. In the United States alone, Pinterest users amount to 70 million.

Depending on your niche, the content that you create can easily go viral on Pinterest. Instructographics particularly do well on there.

To get your pins more visibility, you can optimize them. Find keywords through Google’s Keyword Planner and include them in your pin’s title, description & image file names. However, don’t stuff your keywords. Make sure your user engages with it.

Just like any other social media channel, post frequently to drive more people and traffic.

66. Promoting website on Instagram

With 300 million users and a majority of them being open to shopping and marketing messages, Instagram is the place to be if you are an e-commerce website(doesn’t matter if you are not).

People turn to social media when they need a review/reference about your business/product. A good social presence on Instagram can turn those people into buyers.

Include a link to your website in your bio + make your bio interesting. Use appropriate hashtags to reach a wider audience. Finally, create posts that will appeal to your consumers and write attractive captions for them.

67. Promoting website on Facebook

You must be a bit crazy if you don’t utilize the most popular social media on the Internet. 2+ billion users. All you have to do to start promoting your website on Facebook is to setup a page. Add your website’s logo, URL and other relevant information.

Further, post interesting updates related to your business and industry to engage people following your page.

You can offer promotions/discounts or run a contest/giveaway to entice people to like your Facebook page.

If your posts are worthy, you can drive a good amount of traffic to your site.

This post on the Buffer blogFacebook pages aside, you can even start a community/group. If you can churn out valuable content at a good pace while taking care of a community, go for it. You can get other people to be the moderators of your page if you wish to. Stuart Trier’s SEO Cheat Guide Group is an excellent example of a well-built community.

68. Promoting website on Twitter

Using Twitter to promote your website/blog is an excellent way to reach a new audience as well as engaging with existing readers. An effective Twitter strategy can give you a bite at the 500 million users that Twitter boasts of.

You have to be pretty active on Twitter. This post on the Buffer blog recommends posting at least 5 times a day and 20 times if you can manage that.

Just being active isn’t enough. You also have to be creative. A few ideas that work on Twitter are – sharing statistics, sharing a quote, proper use of hashtags, not shying away from asking for a retweet and including a link to your blog post in your bio.

69. Promoting Website on LinkedIn

LinkedIn is an under-utilized space for expanding your network and interacting with other business owners. On LinkedIn, you get an opportunity to promote to a different audience than the one on your social media.

Don’t forget to create a company page for your business/website – personal profiles won’t do. Using a LinkedIn company page will represent your brand better.

However, don’t completely ignore your personal profile. Leverage the existing network that you might have spent a lot of time building up. Highlight your business in your personal profile. Mention it in your bio, post articles about it and link out to your company profiles.

You also have to interact with others if you want to achieve any level of success with LinkedIn. Just because it has a less amount of users than other social media channels, people don’t take LinkedIn seriously. That is a grave mistake.

Incorporate LinkedIn in your social media strategy and put in the effort to see the positive effect LinkedIn can have on your business.

70. Promoting Website on Google Plus

In addition to the likes of Facebook, Twitter, and other channels, you definitely shouldn’t be ignoring Google Plus. Your posts on Google Plus are indexed by Google and can actually rank in the SERPs.

Getting in the right circles can provide you exposure to a highly influential and profitable network of people for your business. If you are having trouble with that, you can create your own circles based on the people you know.

Or you can join communities on Google Plus where you can connect with like-minded people. These communities are perfect for promoting any pieces of content you publish.

You can also create collections depending on your business. If you are a wedding planner, you can upload pictures of the weddings you have organized and get traction from those using Google Plus.

71. Getting traffic from StumbleUpon

StumbleUpon is a great way to go viral and drive huge amounts of traffic to your website. Avoid sharing your product/service pages on Stumbleupon however. Promote your blog posts and other content that you create. Content which performs well on other social media channels will probably perform well at Stumbleupon too.

Build a following base on Stumbleupon which will allow you to share content directly with them.

Users of Stumbleupon usually have a short attention span so make sure that the content you share is worth it. If you aren’t sure, check what is already working and try to follow the tracks.

GET MORE TRAFFIC FROM EMAIL

72. Promoting business through email signature

You are missing out on a lot of potential traffic and brand awareness if you/company employees aren’t using their email signatures to promote your business/website.

According to a study by the Radicati Group, an average office worker sends about 40 emails per day. If your company has 20 employees, it comes out to a collective 4000 emails per week.

You can put important information about your brand/website which is concise, easy-to-read. Be sure that all employees promote a common message.

In your signature, you can include the link to your homepage, social media channels, blog, your book etc. An even better option would be to promote a discount/deal/giveaway.

73. Aggressively ask for email signups

Everyone uses email. If you aren’t getting people to sign up to your email list, you are missing out on soft leads that could convert to customers in the future. If not customers, your email list is the first place where you’ll be promoting your content so it makes sense to grow your list.

However, it isn’t as easy as simply asking them to give you their email address. Provide value in exchange. Offer something for free – an exclusive article, case study, study, webinar etc. which entices them to give you their emails in exchange. If that sounds too difficult, you can hold giveaways/contests/sweepstakes where you ask for email signups

Don’t just stop at collecting email addresses. Make sure that the emails you send out are actually worth someone’s time otherwise you may just find people unsubscribing.

Here, you can take advantage of your email signature – provide the link to your email signup page in your email signature.

This is an excellent resource about asking the right questions on your email signup form – https://www.benchmarkemail.com/blogs/detail/the-questions-you-should-be-asking-on-your-email-signup-form

74. Promoting website through email newsletter

Email newsletters are the best way to keep reminding your customers of your website. Use your newsletter to build a relationship with your customers, help them out and promote discounts/deals. Show to your customers that you are not just interested in getting a sale – you actually care about them.

Create a persona of your newsletter readers. You don’t want to be talking about video games with CEOs in their late 40s. Spend time and effort into developing a great newsletter – always provide value.

75. Send transactional, reminder emails

This doesn’t mean that you spam your list with emails about your product or service. Transactional emails are emails you send to individuals to complete a transaction that they initiated. E.g an email with the receipt and product tracking after someone buys from your e-commerce store. This indicates to your customer that you aren’t only interested in completing the sale – you will actually be around if anything comes up.

Reminder emails, on the other hand, tell your customers to re-order/renew a product. This is mostly for subscriptions based business models or for products/services required on a regular basis.

76. Exchange email mentions with complementary businesses

Getting yourself mentioned in the newsletter of a complementary business is an effective tactic to reach new audience. E.g if you are an agency that offers SEO services, you can exchange email mentions with a web design company.

As you are contributing to someone’s newsletter, make sure that you provide content which will be actually appreciated by the readers.

Here is a decent example of what an email signature should be like:

PAID STRATEGIES FOR BUSINESS PROMOTION

77. Google advertising

Anyone starting out with paid strategies to promote their website should go with Google Adwords. 90% of Google’s revenue is from advertising. What makes Google Adwords so effective? You can get in front of people exactly when they need your product/ service.
Google also has the largest network of websites for display advertising. Those banners in the sidebars that you see on websites – yes, that is mostly from Google. Display ads are perfect for brand awareness.

An effective feature of Google advertising is remarketing. You can target your ads at people who have already visited your site and expressed interest.

Google also happens to own Youtube – the largest video platform in the world. Here, you pay only when users watch your ads, although they might skip it after a few seconds.

78. Bing Ads

In the present scenario, Bing is the only search engine that can be considered as a direct competitor to Google. I would recommend trying out Bing ads only when you have used Google ads for a while and want to reach those using Bing.

However, it isn’t wise to completely ignore Bing ads. They offer less competition and lower cost-per-click. This post explains why it is wise not to ignore Bing Ads – https://www.qeretail.com/blog/8-reasons-use-bing-ads-right-now

79. Facebook Ads

Google Ads get all the love but it is crazy not to be advertising on Facebook. People spend a big part of their time on the Internet on Facebook. With over 1 billion active users, ignoring Facebook ads could be suicide for your business.

Another reason for shifting to Facebook ads is because the organic reach in Facebook is almost dead. In the recent years, Facebook has slowly been killing the reach of business & fan pages. Mark Zuckerberg declared recently that Facebook is going back to its roots, that is connecting with friends and family, which ultimately means the death of fan pages.

With low CPCs, amazing hyper-local targeting and powerful remarketing, Facebook ads are a must for anyone looking to grow their business.

80. LinkedIn Ads

if you are a B2B company, one place where you should definitely be advertising is LinkedIn. With industry thought leaders, business owners and CEOs frequenting LinkedIn, it is almost a no-brainer.

LinkedIn Ads offer perfect targeting – depending on your target audience, you can opt to target by occupation or title.

With 400 million users, LinkedIn Ads should definitely be on your list.

81. Twitter Ads

Although Twitter ads aren’t comparable to the likes of Facebook Ads & Google Adwords, they do have their place. The unique targeting features of Twitter ads make them superior in certain aspects.

One of the best things about Twitter ads is that you pay for performance. If you run a followers campaign, you’ll only have to pay for the followers that you gain.

Another impressive feature is keyword targeting where you can target people who have used a certain word/hashtag in their tweet in the past 7 days. You can also remarket to those people who saw/engaged with your tweet.

Although not a substitute for Google and Facebook ads, using Twitter ads in certain scenarios like promoting content can have excellent results.

82. StumbleUpon Ads

If you are looking for a lot of traffic at cheap rates, Stumbleupon Ads are your answer. Stumbleupon sends visitors to your site at $0.10 per person until your budget lasts – seem good?

People from Stumbleupon are quite impatient. They will come to your site, look around and then leave. Don’t promote your product/service pages – spend money promoting a piece of content which might actually get people to stay.

83. Reddit Marketing

The people on Reddit are allergic to ads. So, if you choose to advertise with Reddit, be careful that your ad copy isn’t too promotional. A better idea would be to promote a piece of content- Reddit can drive traffic.

A definite plus point for Reddit is that the targeting is already done for the advertisers. Specific subreddits can be targeted which is basically a group of people interested in what the subreddit is about.

This is a good read for those thinking to invest in Reddit ads – https://blog.ladder.io/reddit-ads

84. Pinterest Advertising

Pinterest is not just a place for people to look for tattoo ideas, puppies, and infographics. It is also a source of traffic – traffic which you will miss out on if you don’t include Pinterest in your advertising plans.

Pinterest offers the same features that other advertising channels do. However, there are a few things that make Pinterest stand out.

The content on Pinterest is evergreen. On Facebook or Twitter, content shared will disappear within a few hours. But popular content on Pinterest can be found at any point of time with a simple search.

Why Pinterest Ads?

Well, for starters, you won’t be breaking the bank for it. Also, very few of your competitors will have run ads on Pinterest – an untapped market just for you. Another point in favor of Pinterest is its user base, which is more likely to buy and spend than the users on other platforms.

85. Outbrain & Taboola

For those unfamiliar with the likes of Outbrain and Taboola, you can say they are the tabloid ads of the Internet. They are the ads at the bottom of publications like Forbes.

Outbrain & Taboola are great if you want a huge amount of traffic. Depending on your business, you can choose the kind of publication that is suitable for you.

If you want to see what kind of content works best on with these publications, just visit any of the publications available and see the ads running there.

Be ready to spend some money. These sites have a lot of traffic and your daily budget might get quickly used up.

Guerilla Marketing

Coined by Jay Conrad Levinson in his 1984 book “Guerilla Advertising”, guerilla marketing is an advertising strategy that focuses on unconventional yet low-cost methods that give maximum returns.

Inspired by guerilla warfare, this form of advertising relies on surprise and innovation. You have to take your audience by surprise, thus creating a deeper, lasting impression.

Three – The Pony #DancePonyDance

This seemingly silly campaign by Three featuring a moonwalking pony is nearing 1.3M views on YouTube. Isn’t it amazing? This is a perfect example of how a brand can leverage social networks for marketing and customer engagement which has led to greater brand consideration.

Three also created the PonyMixer through which users could create their own version of the pony. However, it has been removed.

What is actually brilliant about this campaign is that even though a moonwalking pony sounds stupid, this is the sort of stuff that gets shared, that gets passed on, that people actually talk about.

And the numbers don’t lie. This campaign led to a 27% brand uplift with 67% of people in UK being exposed to this video and 95% of the people sharing it.

Watch the video at https://www.youtube.com/watch?v=Ekr05T9Iaio

86. Money Stamping

This one’s for you if you are the adventurous type. At some point or the other, money changes hands, circulates in the market. Buy a stamper and stamp a funny phrase + your website address on the currency.

Just make sure that this is legal in your country before you try it out.

87. Do Not Disturb signs

Going over to a trade show or exhibition? Get some Do Not Disturb signs made with your website and other important business information printed on it. Giveaway these signs for free.

Your brand will definitely get noticed – very few people are using this tactic + it is quite cheap.

88. 800 Number

Having a 1-800 number listed in your Yellow Page ads vs having something like 1-232-343-9751 – which one do you think will get you more business? A 1-800 number for your business is an easy way to seem more professional to the consumers and get more business.

Pro Tip – Get a 1-800 number and submit it to online directories. You basically get free promotion and a backlink to your website. E.g https://www.800-numbers.net

89. Press Release

This is one tactic that could be put in any category be it offline or online. An effective press release is a sure shot way to gain more media coverage and backlinks.

Don’t try to abuse this tactic – only take out a press release for events or happenings that can be considered newsworthy.

Use a paid service like http://prweb.com if you are taking out a press release online. This will get you more coverage.

90. Have your friends promote your site

As simple as it sounds, business owners hardly utilize this technique. All you have to do is pay your friends/family to talk you up to other people.

Word of mouth is one of the most effective forms of advertising. You can also group this tactic with undercover marketing where you hire people to go and interact with other people, promoting your business/website in the process.

91. Graffiti

Promoting your website through graffiti involves painting attractive messages on a wall, alleyway, building(try to include your brand name or website naturally). Get permission from the required authorities or property owners before trying this out.

Make sure your graffiti is in an area which is frequented by people. While your efforts might be small in this case, they will definitely be loud.

Watch the video on https://vimeo.com/58975544.

92. Temporary Tattoos

Get temporary tattoos made on the visible places of your body before going to an exhibition or industry conference. The more daring you can get with this, the better. Get them done on your face if needed. All you need is attention.

Why will this work? The ultimate goal is to get people talking about you.

93. Bookmarks

Go to your local library and give out bookmarks with your website & business information on them. You don’t have to break the bank with the designing and printing but try to have bookmarks which people will actually like to use.

You can even put these bookmarks into books that are lying around. When people read that book, they’ll also discover your bookmark and your business.

Use a dedicated URL on your bookmarks. You can even offer a discount to entice people to visit your website.

Although guerilla marketing tactics are cheap to execute and can result in a lot of brand awareness, be sure that you understand the risks beforehand. Your message can easily be misunderstood and your efforts can incur the wrath of customers who don’t approve of your tactics.

Conclusion

Just getting a website ready for your business is not enough. You have to actively promote your website and get it in front of the right audience. Also, website promotion doesn’t have to be expensive. Focus on choosing the right channel depending on your target audience and budget. You can even bring in people or hire a marketing agency who specialize in promoting websites.

9 Steps to a Successful Website Relaunch

website Relaunch

Rebuilding and relaunching the website need a proper plan. One wrong step could ruin your years of SEO work. Three requirements to execute a successful relaunch are Responsive web design, no losses of search engine traffic and a keeping current version of CMS. In this post, I’ll summarize the most important steps and most common mistakes to prevent the successful website relaunch.

1. Mark the Current Metrics

First of all, it is necessary to keep current metrics such as traffic, conversion rate, visit time and bounce rates so that we can compare it with the metrics after relaunch and measure the success of the whole transformation. These metrics should be monitored at least for a period of 2-3 months to have meaningful figures. Free tools such as Google Analytics, Google Search Console (formerly Webmaster Tools) give an indication of the current status.

2. Defining Goals and Requirements.

It is also important to consider technical feasibility when defining the requirements and objectives of the new website. It is therefore advisable to put the project manager, at least one developer, as well as the customers themselves together at the beginning of the project. Together, one creates realistic requirements, which make sense both from a technical, as well as from a content and graphical point of view in order to achieve an optimal result.

3. Use the Appropriate CMS

Every software and content management system have its advantages and disadvantages. However, the right choice is crucial for long-term success. Staying with an existing system also means that the editors are already well-trained in the content management. However, it may well be that over the course of time it has become clear that the existing software has not met all expectations. Word press is considered the best CMS for websites, however, there are some cases when Word Press does not meet the requirement of the website to archive the desired results.

4. Create Mockups and Wireframes

Now that there is a concept for the new website, it is important to make clear how the structure of the main page and internal pages. To do this, you can use tools for mockups and wireframes in order to keep the “design effort” as low as possible and to provide the customer with an accurate idea of the later page division and usability. Mockups & wireframes are colorless layouts of the individual page elements and far from as complex as creating a complete design in Photoshop or other image processing programs. Mockups save resources and those saved resourced could be used to do the best website design and relaunch.

5. Setting up a Test Environment & Development

A stable development environment is an important quality for a successful relaunch. It is particularly important to ensure that PHP, MySQL, database conventions and character sets are the same so that the latter move will not lead to complications due to outdated software or different language settings.

6. The right SEO Strategy

In a relaunch, SEO can go a lot. The most frequent source of errors is non-existent or unsuitable 301 redirects, the so-called “permanent redirects”. The following scenario: Google has index the URL www.yourdomain.com in the index, but due to the relaunch it’s now www.yourdomain.com/en. If you do not pass this URL further, there is a 404 error and the page flies to short or long on the search engine index. Thus all positions and keywords are lost and you start again at zero with the SEO ranking.

This SEO checklist helps you with the website relaunch:

Does the URL structure change? If so, I can intercept them individually or generically by regular expressions
What happens to pages that may not exist anymore? Where do these content now go?
Are the meta descriptions and title tags in the new page set to optimize?
Is a Sitemap already installed?
Extremely important in e-Commerce: Do the images have meaningful file names so that they also have the chance to rank in Google Image Search?

A processing of this checklist can be very complex, but worthwhile in any case. In the case of doubt in the implementation, you should be careful, because any changes could do more harm than good.

7. Making it Live

The test environment is running smoothly, the customer has taken the project and is satisfied with the implementation. Now it is time to make all the changes on live website and ensure a minimum downtime of the website

8. Test, test, test

Now it’s time to test the new website thoroughly. This includes the correct linking of the menus, access to the individual pages, assessment of the different content elements and – most importantly – the test of contact/query forms. Not testing the contact form could result in a huge number of sales.

9. 404 and other Crawl Errors

Once a stable functionality of the web server and the software used is ensured, crawling and 404 errors should be observed and eliminated as quickly as possible. Various tools such as “ScreamingFrog SEO Spider” or “Google Search Console” comes in handy to locate them. Taking too much time to correct the broken link could deindex the link completely from Google, which should be avoided in any case.

Continue reading “9 Steps to a Successful Website Relaunch”