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The design industry is one of the largest industries of the times and it has set the trends in the market. In today times, responsive web design sets up the latest trend in the design industry.
Responsive Web Design
Today, mobile and laptops are the need of the time and every website should be designed in such a manner that it can be accessed easily from all the devices whether it is a computer, laptops, mobile, tablet, smartphones or any size of the screen. With responsive web designs, any sized device can access the web site with the same look and feel. Simply, the display of a single website on different varieties of devices.
According to Stanford University, responsive web design can be defined as a website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design.
Responsive web designs have specific back-end coding and technology that visually adjust the designs and layout of the website on the different screen devices. Though it uses the same HTML coding, only small changes to the site’s CSS changes the layout of the website and preview of the content on different devices.
A responsive website uses the same content on the different devices but the view, order, and size of the content can be rearranged to get display on the different screens. It first downloads the entire web page, and then resize the content and page according to screen or device. The process of optimizing the web page can only be done by the server to view the web page through the screen even of mobiles, laptops, tablets or smartphones.
Steps to create responsive web design- Basically, three steps you should follow to create a responsive web design
- Media queries related to CSS display style should be specified.
- The percentage of CSS style will be used rather than absolute data.
- The display of images will also be used in percentages rather than absolute values and data.
Need for responsive web design- It is necessary because sometimes websites are not designed for all devices and it will create problem to the user experience. It is a matter of the fact that Google gives priority to the responsive website and they are preferred on the search engine result page(SERP).
Since 2000, mobile traffic is rapidly increasing and the design industry is looking for the best way to increase mobile-friendly experience to every user and this can considerably increase responsive web design experience.
With the considerable increase in technology, the responsive website will lead to complexity to the website. There are plenty of benefits of responsive websites but it also owns some challenges.
Pros of Responsive Website Design:
Responsive web designs offer a contemporary experience.
Today’s web standards are tons different from what they were in 1994. within the past, if a site looked cool, then you were good to travel. Today is far different. Not only can a site look dated with older “cool” designs, but they’ll even be difficult to navigate from a mobile perspective. The updated design improves this experience.
Responsiveness is far easier to plug:
You don’t need to worry about creating different sets of selling materials with responsive web design. Mobile users don’t need mobile links. you’ll just send everyone to whatever landing page you would like and therefore the responsiveness of the web site will optimize the experience for each visitor.
Uniform structure:
With responsive web design, you’ll expect to possess a consistent structure for your site regardless of which device is getting used to looking at it. this suggests that you simply don’t need to reprogram your website in the least, so you furthermore may save quite a little bit of money
High conversion rate
Having a responsive web design can definitely assist you to quickly convert your website visitors to customers and clients. Owning a responsive website easily and smartly attracts potential customers that in-turn proves out to be your clients.
Increased traffic
When your website is during a position to display properly on all types of devices and browsers, it can gradually boost the traffic to your website. Responsiveness can help brands get a competitive boost. Some estimates place the amount of internet sites with an efficient responsive design at just 2%. meaning your brand has the chance immediately to make a positive point of separation from the remainder of the competition. If your website is responsive and your competitors isn’t, then you’ve got the simplest possible opportunity to expand your traffic.
Lower bounce rate
A responsive and optimized mobile site provides great user experience to the visitors. In such cases, visitors are more likely to remain to your website for an extended period of some time. This way, the bounce rate of your website will gradually decrease.
Responsive design helps in social sharing
Social sharing allows mobile users to share your content with their networks more often when a design is responsive. Just a few touches are all it takes to place your new content onto Facebook, Twitter, or another preferred platform. The responsiveness also allows shared content from networks to be more readily viewed by those that aren’t conversant in a site’s branding.
User-Friendly Experience:
The responsive web pages provide user-friendly experience as it can adaptive to all the different devices such as laptops, mobiles, tablets, PC, iPhones as well as android devices. These web sites offer better mobile experiences rather than traditional experience with clearer and better look and appearances.
No Need to Zoom on Mobile Devices:
As the content and images are so adjusted on the mobile devices that there is no need for the user that they zoom to view the content on the different mobile devices. The mobile user experiences optimized website and they spend much time on the website and considerably decreases the bounce rate of the web site and this can be done only with the help of the responsive websites.
SEO Friendly:
There are many SEO hacks to rank well in the Google SERP and responsive web design is one of them.
It gives benefits to the website merchants from the SEO point by using a single URL for all of the websites and provide a consistent experience across devices. The search engine doesn’t need to crawl the mobile and static websites. With the responsive designs, you only need to do link building for the same and one domain. In short, responsive websites help them to successfully drive mobile devices.
It allows you to collect all the social links through a single URL address and thus it makes easier for the user to interact with the websites and thus it increases user-friendly experience by positively contributing towards websites. These are SEO friendly web pages and Google will prefer these web pages as the Google bots need not crawl different websites but they can crawl single URL address for different devices.
Cost-Effective Web Sites:
With responsive websites, there is no need for mobile websites. Thus the development cost of separate mobile web sites gets reduced as there is no need to reprogram the website from scratch. Thus it turns to save the cost of developing websites with the advancement and development of responsive websites.
Stylish and Updated:
The responsive web sites are updated as well as modern fit with today’s trends and standards. The web sites for the desktop are quite difficult to manage for mobile devices. The responsive web sites work as a standard website and there is only a need to update the standards of the website, content updates need not be done for the mobile devices.
Only One Update Required:
By operating a separate mobile app it is important to update it separately if it receives an update from the main site. If you fail to do the dual update, then you end up with a separate mobile app from the main site. That saves you a lot of time and can avoid a variety of headaches from coding.
Navigation of Website:
With the advancement of technology, companies run email marketing campaign and with this users read their mails which assist them to navigate their website even at a later time which increases the enjoyable experience for the user.
Easier Analysis:
The major goal of the marketer is to judge the analysis of the clients and provide them with the best experience to mobile users. It is very easy for the marketer to judge the analytics or analysis of the website that is the traffic and productivity of the website through responsive website designs.
Automatic Work:
The web site design allows to automatic resize of the text, images and other screen elements which make it a lot for the site to perform for the different devices.
Cons of Responsive Website Design:
Important features overlooked:
Most websites have their content arranged vertically to suit into screens that are small, the bad part is that sometimes users can overlook certain important features by scrolling.
Difficulties in accessing:
Sometimes certain websites got to be scaled down and this might make sure pages very difficult to access and this may cause people to maneuver to other websites.
Seal Down of Some Components:
The major problem that is handled for the desktop and mobile users with responsive web designs is the navigation of some components on mobile devices. Responsive templates and designs sometimes cause some of the websites to scale down and may cause some pages of the web site to become inaccessible to mobile users. It may have been difficult to read but have no issue to read it all.
It can take Longer to Load the Responsive Website:
The loading time for the responsive web sites is typically greater as there are lots of images and content on the mobile devices and there is a need to rescale the content of the mobile devices. But this rescaling of mobile content causes a noticeable lag of 2 to 5 seconds on mobile devices. The loading speed of the website depends on the CSS/HTML file of the web page and thus the responsive web sites take longer to load as well as the development time of the responsive web site takes longer to deploy and maintain.
Some user cannot Access Some of the Sites:
There is a need for internet access with responsive operating systems as well as fairly current browsers. If some users are using old versions of the operating system as well as internet explorer, then they won’t probably be able to access the responsive web site. that’s a major problem for internet users.
Poor Data Adaptation to Mobile Devices:
Content stacking is difficult to consume content for mobile users as there is a major problem in transition desktop content to the mobile content. Choose to test the content before publishing the content to all the users.
The Problem Regarding Traffic for the Website:
The problem of the webserver to load properly going to increase day by day and responsive websites become completely inaccessible until the issue causing the outage is fixed.
Layout Influences:
Designers of the responsive web sites require time to design the wireframe and design prototypes separately for the mobile and desktop layouts. Only after these two designs get improved.
Some Context:
As responsive web designs require more complex coding, therefore it tends to costs more. All of the content of the web sites is downloaded whether it is used or not, that means it will download the full-size slideshow to the android devices which decrease the loading speed of the web page and increase the cost of the responsive sites.
The pros and cons of responsive web design show that this is often a chance to plan for the longer term of internet use. there’ll always be growing pains involved when new technologies and innovations hit the market. By planning for this process today, your website is going to be able to choose tomorrow’s visitors.
If you are thinking about designing a new website or upgrading the old one, then it makes sense to hire a professional web designer. There are many benefits to hiring a professional.
Designing a new site or upgrading an old website calls for a great deal of effort and hard work. A professional designer, analyze the requirements of a client, plans for it, invest his time on research, and likewise do the needful.
Here’s How a Professional Web Designer helps:
Prepare an Online Strategy
The biggest strength of a professional web designer is the ability to plan for an online strategy. The ultimate agenda of a web designer is to focus on your business and thereby create something which will be the perfect display of your business along with displaying the core objective of the company. A professional web designer work with people who are coders, SEO specialist, and copywriters and together they create the perfect website for you.
Building a Responsive Web Design
Would you want your website to fit into only a computer screen? Don’t you think your user also like to search for your company and its services on other devices as well, for example, a mobile phone and a tab? If your website is not responsive, then you must be incurring a lot of loss, and this is something you need to work on right away. Mobile search traffic has grown up tremendously and leaving these people behind will be the wrong decision. But, not to worry, you don’t need to create a different version for your website. Professional web design agency can make your current site responsive to fit across all the different devices that your user might use to search for you.
Delivering a High-Quality Website
There is no use of a professional web designer if he or she can’t provide high-quality website design. There are many free templates available online, but without proper assistance, it will be hard for you to work on them. Your website will require headers, codes, plugins, and images. Keeping in mind all of these things, a professional web designer works accordingly. Only a professional web designer knows how to create a dynamic and attractive user experience through your site. Modern-day websites are nothing like the one you used to see three years ago.
SEO Expertise
Since you want to create a fantastic website, you wou’ld also wish to attract more and more traffic to your site as well. Whenever you search for a product or a service, you must have noticed a few websites to always appear on the first page. Searchers usually don’t go beyond the first page of search engines, and this is why businesses suffer. Search engine optimization is a solution to this problem. Once your website is SEO optimized, you start receiving traffic, and it also starts ranking on SERP as well. This is what web designers are focused on. They don’t just create websites; they optimize it so that you get to earn more profit.
Now you know why you should hire a professional web designer. Of course, you will have to pay to them for their service, but the results are astounding, and that should be the only concern.
There’s no denial of the actual fact that a responsive web design can work wonders for your business. Responsive website design simply means designing websites during how that they’re going to adapt to multiple device sizes easily. A user-friendly platform is one of the foremost important things expected by clients. So, ensure to make your website highly responsive and user-friendly so on getting benefited within absolutely the best way.
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