Link Building Strategies to Help Businesses Recover From Covid 19

Link Building Strategies to Help Businesses Recover From Covid 19

COVID 19 has brought the world to a halt where the businesses are facing so many losses and they are going down with no money in the economy. At these unprecedented times, it is important to have strategies to come out from the foregoing agony. Business owners are understanding the essential elements in digital marketing and are planning to get digital in their business. Learning is considered to be a never-ending process where you can learn about the technological and digital marketing ideas and channels for implementing in your business. Your target must be how to attract the customers towards your brand and retaining them in the business for a longer time. Based on this, let’s discuss more about this in detail.   

How to attract new businesses during the Pandemic time?

1. Investing in digital marketing

During COVID and the norms of social distancing, many businesses had to change their business plans and go digital to provide help to all their customers. Now the Internet was widely used with businesses learning all the tactics of digital marketing to start. Now, guest blogging is so widely accepted during COVID and guest blogging websites are seeing more crowds than what is actually there. 

2. Using of blogger outreach service

Blogger sites benefit your companies with their SEO outreach for drawing in a large number of targeted audiences. Many websites help you in partnering with high authority bloggers who can help you in moving ahead in your business. This way your bloggers can also promote the products of your company. They are known for offering top quality contents that you can use as backlinks in your website for making it easy for people to view it.

3. Updating of website

Your website creates the first impression that the buyers get of your business. So, it’s your responsibility to upgrade your business by providing the latest information about all services and products to convert all your visitors to your customers.

4. Resources for helping your business

Adapting to different business changes requires a lot of financial support and many businesses are not even able to earn a decent income during the COVID times. You should be financially independent so that the banks grant loans for keeping your business moving forward. 

Benefits of blogger outreach services

1. Having connections with so many markets

You can expand your market by targeting various audiences and turning them into customers. You can explore various markets by reading about those markets and also knowing how to change their minds. Bloggers write about various products and services so you should make it a point that your audience comes to know of your brand well.

2. Increasing profits globally

Digital media gives you a vast platform which is generally not possible for you to get. You can have your website that will be viewed by everyone in the world. You can extend your reach even to the international markets and earn money in foreign currency. And only with blogging services, you will be able to do that.

3. Creating of backlinks

Also, the main benefit of using blogging services is the creation of backlinks that can be used as marketing campaigns through which customers will be able to read various content written by bloggers and writers through the backlinking process. This way you can attract higher customers to your website. The ratings on search engines also increase.

Strategies for businesses to recover from COVID pandemic

COVID 19 has led to a global downfall and now businesses are trying their best to uplift their industries to continue with the works. Many companies have also left their employees because of a shortage of money supply in the economy. Now you need to be proactive in taking the right steps for your business. This way you will be able to recover as soon as possible without much difficulty:

1. Focusing more on long term investments

If you are moving into B2B sales, it is the best time for your business in making long-term investments. Even if you are having a short-term loss, then also, ensure you will be having the long-term goals for earning profits in the long run. Having long term strategic planning can save you from this havoc situation.

2. Evaluation of the effect of COVID on the customers

Your customers are also getting affected by the Pandemic so now is the time for you to understand your customers as well and how you can help them in overcoming all the problems. You can make products easily available to them for making their lives easier. Also, feedback is helpful as customers will give honest replies on what is missing and what things are on point.

3. Preparing for the worst Post Pandemic demand

In China, the post recovery period has been quite fast and they are back on track even in business. People might be increasing the demand for goods and services soon with the businesses being able to meet the demands well. Even though your business might not fulfill all the demands presently but you might be thinking of steps for making up for the current slowdown.

4. Embracing new ways

The world might have come to a halt but people will always be needing their essentials and your business has to provide it proportionately. You will have to be engaging and serving customers with the help of brand-new channels. If you are into a retail business, then you can be investing in E-commerce as well. With the help of SEO companies, you will be able to increase the ways of your digital presence with the help of effective marketing strategies.

Preparing for Business Post Pandemic Times

As business owners, you will be focusing on the future of business as well. After the Pandemic is over, you will have to function better than all others and for that, your preparations should start from now. Businesses might be having a faster recovery phase than what you might be thinking if they know from where to start. For preparing yourself for the post Pandemic times, you have to remember these:

1. Preparing all your employees

Your employees might be feeling scared about coming to offices post COVID but you can help them by motivating them by providing online training sessions. These training sessions will prove to be fruitful as it will boost their ideas and motivate them to work together for the betterment of the company. Ways of viewing the current progress:

  1. Cut down on all the normal levels that have been conducted by the business for making faster decision makings and communications.
  2. Simplifying of all the norms for making it hassle-free and easy for the customers
  3. Developing a responsive customer service cell for helping customers whenever they need it.
  4. You can allocate the money for setting up the right platform beneficial for both clients and the employees. You must make use of effective marketing for helping the company attract a larger audience in the deal and process.

Link building strategies for boosting of search rankings after COVID 19

Link building strategies are formulated for increasing traffic on your website and increasing the rankings on your search engine. Some strategies worth using:

1. Producing online content

You have to have a good website if you are planning to link your website to the guest bloggers write-ups. And creating good online content always has a way of going to the heart of the customers.

2. Articles

You can share the reviews, information, and ideas about products and services that people are using by reading all the articles that you have mentioned in your blogs. This way it is also a kind of promotion on other’s blogs.

3. Videos

Producing video is so time consuming and expensive but having benefits of its own. People are more attached to videos as they are entertaining with people loving to watch than read articles. So, your videos have to be short and crisp for grabbing the attention of all your readers.

4. Infographics

An infographic is also eye-catching where there is something to read and then there is the statistic working as proof for the information that you have. Infographics can be added on the search image page of the search engines.

5. Analyzing the competition

You can research all your competitors for knowing what kind of backlinking strategies they are using. Then you can plan on using something else more innovatively.

Ways in which COVID is affecting the marketing strategy

1. Leading to more online activities

With everyone being locked up in their homes, the online world is the only world where you seem to be active all the time. This way, businesses have taken advantage of the increase in online activity through SEO. Even though you were not selling products at one point, but you were planning on how well you can use it to your marketing strategies.

2. Online shopping

People are becoming interested in online shopping as it has become an only option now. You just need to check the area from where you belong to see if the products are available there and deliver it to the customer’s doorsteps. 

3. Increasing the scope of online marketing

You should be sure that you are using the right online marketing in promoting your business. Some websites are reliable that you can use for online marketing and keeping the brand’s name fresh in people’s memories. There are online marketing strategies that you need to know before moving ahead.

Ways in which SEO is going to help business in increasing traffic

1. SEO helps in providing long term traffic equity

The content you are creating today affects the future as the future generations will be giving their views on it. You have got opportunities of giving top-performing content that will be accepted in the markets leading to the profit of your business.

2. SEO gives conversion optimization benefits

Businesses are constantly thinking of how they can carry their business forward. Due to COVID, it is the best time for filling in the gaps of the customer’s complaints through top quality contents and products as well. It all depends on the type of business you are doing to check whether the converting prospects are proper or not.

3. Provides a fresh concept to the edge

Being able to regularly publish content that is properly optimized, clean, and crisp, SEO helps in providing new concepts and edge to your business taking it ahead. Update all your content from time to time because customers are always in search of something new and unique. There might not necessarily be COVID-related topics, but you can add something which can make people cautious of the situation going on in the world.

The world is slowly trying to adapt to the COVID situation and people are learning about the New normal. But businesses have to plan for running effectively as no one knows when the situation will be under control. Digital marketing and online are the two vast ways in which you can lead your business during COVID times. It is turning to be a two geared process acting as a balancing mode between transitioning safely into the new running world. About 44% of the people have been doing grocery shopping online because of COVID. Customers are getting anxious about whether they can go to a certain place or not.

Conclusion

You will be faced with many tough decisions that you have to take for your business post-COVID also. Reactivating to the digital strategy might seem like a slow process but it will be imperative in the months to come. Sit down with an SEO specialist for listing down everything that you are planning to prioritize.

So, get ready for a time where only businesses are mainly going to strive online and make plans for it! Preparing for the COVID situation is the need of the time because you don’t know what is in store for you! So plan properly! 

How To Generate 7X More ROAS During Covid-19

Generate 7X More ROAS

Be it for the seller or the customer, the eCommerce has proved to be a boon. Over the years, there are a lot of people who are seeing to it that they are using E Commerce just because of the benefits and the ease of access that it has. There has been rapid growth in this field owing to the rapid growth and customer requirements. Therefore, it is very much important that we make sure of the feed management techniques to do better on these lines. 

People are preferring to use the internet for even the smallest of the small things. Therefore, it is very much necessary that the market should also upgrade along with them and see to it that they are on the same lines as of the people. Only then, the companies will be able to make a clear connection between them as well as the people. Because of this exact reason, the companies have shifted their focus from the regular and the conventional methods to the internet advertising methods

Pandemic affecting Return on Ads:

The pandemic situation has affected a lot of fields and in the same way, it has affected the ads too. The people are spending too much on advertising their products but they are not getting as much in return as they are expecting. Therefore, there is a lot of problem in this and this has seen a requirement of change in the strategies. The people must follow these things during the COVID 19 pandemic if they want to generate more ROAS as such:

Generating 7X more ROAS during these times:

1. Products

The first and foremost thing which the people should keep in mind is whether their products are matching the basic requirements or not. The title of their product should be unique and they should see to it that they are having a creative one. This is one of the most important things which is going to attract customers. A unique and catchy title is going to do wonder when it comes to feeding management. The people should make sure that the syntax which they are using is pretty accurate. Any slight deviation from the mentioned syntax is going to be a big minus point for the product. The characters which are specified should be strictly followed and this has the opportunity to get better visibility for the product. There are a lot of times where the products are good but the people go wrong in their basics which will decrease the visibility of the product. This should be taken care of.

2. Information Categorization

Categorizing the information is very important. The feed is that place which is the one going to be first visible to the people. This is the one which makes the first impression and this should be perfect and up to the mark. The information which goes into the feed should be well thought and laid. It is important to recheck everything before it goes out into the feed. This is going to be a game-changer for the people and they should be very careful when it comes to this.

3. Image quality and resolution:

One of the most important things which people should keep in mind is the picture. Before the people even read the description that is given, they will look at the picture. Only if the picture is good enough, they will bother to look at the picture. Therefore, the seller should make sure that he has a good picture which is appealing. The size of the picture which has to be uploaded has some specifications which cannot be tampered with. The two important things which have to be followed for a better approach to the picture are the: Resolution of the picture and The appearance of the picture.
If the picture is not clear, the person who is buying it will not even want to look at it. Even if the product is great, it is not going to make a great impact. In the offline mode of shopping, the person can touch and see the quality of the product. But, that is not the case with the online mode of shopping. The quality of the picture is going to matter a lot. It is important to make sure that you upload a picture which is very much appealing as well. The picture should be very attractive.

4. Using the pay per click method:

Marketing is one of the most important things if the company or the product has to grow. In earlier times, there were conventional methods of marketing, and the people were used to the written or vocal means of communication. But as time changed from the newspapers to the internet, the people also have been changing their ways in which they are going to market as such.

There are some basic rules which the people should follow so that their products gain better visibility by making it to the top. These are as follows:

There are many ways in which the people can put forward their companies but one of the best ways in which they are going to be productive is by the pay per click. This is one of how both the parties, namely the ones who are wanting for an advertisement and the people who are letting the people advertise are justified. This way is a unique way of working.

How does the pay per click method work?

In general, the ones who are wanting an advertisement slot will have to pay for the slot as a whole. If the people visiting the slot are less, then their purpose is not served and the money is also going waste. In order to see that they are not wasting their money on what they are not getting, the pay-per-click program was introduced. When the viewers click on the advertisement, that means they are benefitted. They will be paying only for the click and not for the entire slot as such.

This is going to be beneficial for the companies and they will not have to see to it that they are wasting a lot of budget on their publicity for that matter. This way, many companies have realized that they are going into loss because of all this and adopted the pay per click reseller method. 

This has proved to be very useful for the companies and also the hosts as they will be getting what they worked for themselves. In recent times, the old methods of internet marketing have gone down and this is the method which is prevailing. The start of this method was very useful to the ones in the field and they are feeling really glad about it for that matter. Bringing peace to both parties is a rare thing and this one has it.

Why should one use pay per click?

Everyone should see that they are doing justice. When people have not benefited from anything out of the advertisements that they are giving, they should see that they are not at loss at such times. Just paying for what is necessary is the best way to do justice to such kind of people. Therefore, the once who are hosting the website should see that they are taking the money only for what clicks they have been getting and not for the entire thing as such. This is going to see to it that the people are not at loss.

However, while going for the pay per click program, there are few specifications which one might want to follow. When you are already paying so much money, it would be nice to see that you are doing your background research and then going for the websites. Here are a few ways in which you may choose the websites that you are taking up:

a. There are different websites which are available on the internet and one should see to it that they are choosing the most popular ones. This is because of the reason that the popular ones are frequently visited by the people and there is every chance where the people will find the advertisement interesting and they will be going to read more about it. However, the cost of popular websites is going to be high. If you are willing to see that you pay a little higher amount for more publicity in return, then it is very much convenient and right for you to see that you make use of the popular websites for that matter.

b. The second way is when you have a budget constraint. This one is very much predominant. Many people do not have that much budget to spend on such things. They have a limited amount of money which is allocated to them and in this regard, there are very limited options for the people. They should see to it that they are going for the websites which are not popular. They should see that they are spending less money because, on the websites which are not very popular, the price is also going to be very less. Therefore, people will not have to think much about the money that they are going to spend. This is another way in which the people can see to it that they are going to have a great saving.

These are two of the most predominant ways in which people can choose their pay per click programs. They should see to it that they are all going to do their background research before finalizing something. This way, there is very little chance that people are going to make mistakes.

When they are shelling out such huge amounts, it is very much necessary that they should take care of it and see that they are avoiding the mistakes to a large extent. There are times when the people are going to have a budget limit while there are also times when the people are desperate about going out and showing themselves to the public. At such times, people should be very much careful and weigh their consequences properly. This is going to see that they do not go down in loss or anything and this is the best way to do it.

These programs have been convenient to use and the people are also very much satisfied with these. This has been the face of change for online advertising strategies and has provided adrift from the traditional ways of marketing. The modern days are going to require modern solutions.

5. Make more connections:

It is important to make sure that you are putting yourself forward on the connecting platforms. You need to have more connections to see to it that you are reaching out to more people and telling them about your business or service. During the pandemic time, there are a lot of people who are spending time online and this is one of the best opportunities to see that they can connect with them.

6. Stay online for as long as possible and be responsive:

Since it is the pandemic time, the people are going to have other deviations as they are all working from home. They can see that they are being quick in their responses so that they are going to show a sense of responsibility to the people they are having to connect with.

7. Grab opportunities as they come:

These days, because of the COVID 19 pandemic, everyone is very much attentive. If there is an opportunity, they are seeing to it that they are going to grab it as it comes. If you are being even a little slow, it is going to affect you. The people who are giving the opportunities also will see that they are giving it to those who are showing a sense of alertness and urgency. You should see to it that you are being very alert. 

Therefore, these are a few ways to accomplish that.

Business Survival Strategy for Your Business in COVID – 19

The Corona pandemic has made a firm grip on our lives. The number of infected and sick people continues to rise, even if there are first indications that the comprehensive federal measures are affecting. Public life has largely come to a standstill and a lot has changed for each of us in the past few days and weeks.

Of course, small and medium-sized companies are also particularly affected during these times. Every sixth entrepreneur in this segment currently believes that his company will not survive the crisis. With this article, we address the possible strategies and tips to help you get through the corona crisis.

  • DON’T PANIC

Each of us is currently in fear and worry. You as an entrepreneur are affected twice. As a private individual, you are concerned about the health of your family and friends. And as an entrepreneur, you are simultaneously asking yourself how your company will survive the corona crisis. We receive new reports, information, and statistics every day. And for a long time now, the majority of public reporting has been about the corona.

In addition to the many people who behave sensibly and deal appropriately with the crisis, we experience two extremes in behaviour. One group is simply trying to ignore the dangers associated with the Coronavirus. You stick your head in the sand, refuse to take part in sensible measures, or put absurd conspiracy theories into the world. Another group panics headless, tends to react incorrectly, and behaves increasingly irrationally.

As an entrepreneur, with right business survival strategy you should avoid falling into one of these extremes. It is particularly important now that you keep a cool head and view the corona situation for what it is: on the one hand, a crisis of considerable magnitude in terms of private life and the economy. It changes much of what we know and demands restrictions and special behaviors from each of us. On the other hand, we are also dealing with a situation that we will deal with. There are excellent ways to protect yourself and others from infection. And as an entrepreneur, you now have options that actively support you in leading your company through this difficult time and not failing.

Now, more than ever, it takes your alert mind, your appropriate behaviour, and your sensible decisions. It depends on how you come through the corona crisis personally and on business. One thing should be clear to all of us: Of course, there will be a time after the crisis and it depends on you in what condition you achieve this goal.

Your usual everyday life as an entrepreneur is mainly about how you win new customers, how you increase your turnover, and how you optimize your profit. In the coming weeks and months, these topics will no longer be in the foreground. Instead, you need to focus on keeping your family, employees, and yourself healthy, and that your company will survive the crisis economically.

  • ACT RESPONSIBLY

As an entrepreneur, you play an exceptional role in the current situation. You are not only responsible for yourself and your family, but also your company. There you act as a role model for employees and business partners. You are more at the center of society than other people and it is important that you accept the responsibility and actively shape it. The concept of responsibility is often used in an inflationary way. It is now all the more important that we fill it with clear content and define exactly what corporate responsibility means in the crisis.

Four different pillars can be identified, which are particularly important in the current time:

  • The health of your employees
  • Your company’s ability to work
  • The short- and medium-term liquidity
  • Planning the time after the crisis

  • THE HOME OFFICE AS AN OPTION

Before the Corona crisis, it was common in some industries for employees to work from their home office. Overall, however, there was a great deal of caution, especially on the part of the entrepreneurs. Nowadays, the home office is increasingly becoming a normal alternative to working in a shared office. We can already be certain that acceptance of this form of work will continue even after the crisis.

Ultimately, of course, it is up to you to decide whether you want to allow your employees to work from home. But keep in mind that this way you can offer your workforce a much safer job and at the same time create good conditions for those who, for example, now have to look after their children in addition to their jobs. For you to be able to use the home office successfully, you should consider a few rules and recommendations.

First of all, it must be ensured that secure data access from the home offices to the IT in your company is available. So-called VPN connections are mostly used for this, which enables secure and encrypted communication.

The next step is to make sure that the employees for whom the home office is available to have the necessary equipment. Of course, this includes above all a suitable computer with the appropriate accessories. But you should also give your employees a hand when it comes to office supplies and office equipment. It is often possible that technical equipment and smaller office items are simply taken home for the time of the crisis.

Now it is still a matter of creating a suitable communication structure. It is about being able to communicate with the various employees in the home office and also holding meetings with several people. The most common messenger services for offices are used for this in most cases. Examples include Microsoft Teams, Slack, or Zoom. Further information on the properties, functions, and conditions of the various programs can be found on the Internet.

One aspect that some entrepreneurs are now ignoring is that working in the home office requires special coordination with their own rules. We recommend the following guidelines:

  • MAKE CLEAR AGREEMENTS

If your employees work outside the company, it is particularly important to make very clear and unambiguous agreements about what you expect from each other. To do this, specify exactly which working hours and break regulations apply and which work expenses should be paid. In turn, give the employees clarity about which services you will provide as an employer and how you specifically support the employees in the home office with materials or technology.

  • RECORD EMPLOYEE PERFORMANCE

Create the prerequisites so that you can measure as precisely as possible the performance of your employees in the home office. Depending on the work area, various measures may be necessary. It is advisable to rely on proven methods of time recording. This not only ensures that you know exactly what your employees have done. Your people can also be sure that their performance is seen and perceived, even if there is less direct feedback in this situation.

  • STRENGTHEN THE FEELING OF COMMUNITY

Every successful company lives among other things, from the fact that the employees are connected by a social network. If a certain number of employees now switch to their home office, this sense of community can be disturbed. For this reason, it is essential to promote contact between employees, even when it is not about an important work topic. In this way, you create the prerequisite for ensuring that social life in the company does not come to a standstill, even if it is largely limited to digital communication.

  • MOTIVATE EMPLOYEES IN A TARGETED MANNER

The motivation that they get from their work plays an important role for every employee. In the home office, dealing with each other is much more distant. Also, there are no personal encounters in which you have been able to provide motivation, often without realizing it. Motivation arises when your work is valued when you feel part of something bigger and when you experience the importance of your work and person up close. It is part of your job to find ways to express your appreciation for the individual and to ensure the highest possible level of motivation.

  • PLAN THE CASH FLOW

In the next few days, the cash flow may not be as expected. Look for alternatives to ensure you have funds in the box today, if you do not have cash reserves previously saved, seek to increase your lines of credit as much as you can, for emergency use, for this call your credit card company and ask them for an increasing line of credit. It is also a good time to increase your liquid reserves, by extracting part of the sales revenue and leaving them as a provisional reserve “in case of emergency”, this would be the first reserve to be used and thus postpone the use of the credit line.

  • THE TIME AFTER THE CORONA CRISIS

The mood in the population is not too good and the economy is also largely not exactly positive about the future. The corona crisis plays an important role in everyone’s life and the constant concern with the epidemic not infrequently blocks the view of the time after the crisis. This time will certainly come. Entrepreneurs should therefore now strive for a little foresight and, with all understanding of the current worries and needs, should not overlook the future.

At the moment, the main thing for you, of course, is business survival strategy in the crisis despite all the restrictions and to stay personally healthy. However, even if it is still unclear when this will be, the time will come when you have to get your company out of the situation-related break and put it back into normal operation. Please make it very clear that there is not only the danger of the crisis itself for companies but also the risk that the restart after Corona will fail.

If you do not feel busy at the moment, then take the opportunity to design your business plan for the near future now. Subject your business model to an in-depth and critical review. Ask yourself what is primarily needed after the crisis and develop concepts right now to meet these needs.

The better you are in position at the time of the restart of the economy, the higher the likelihood that you and your company will master the economic consequences of the crisis and will survive this difficult time unscathed.

CONCLUSION

In this article, we have presented various strategies that should make it easier for you and your company to master the optimal way through the crisis. It is important for each of us that we take action ourselves and make the right decisions. Personal initiative is now more in demand than in the years and decades before.

Stay healthy and get through the crisis well!