22 Big Digital Marketing Trends for 2021

Digital Marketing Trends

Marketing trends are ever-changing. The arena of the market space has increased rapidly over the last decade. People have finally understood the need to try their luck in the digital field. For this, physical marketing and digital promotions have come at an equal level. Both have become equally essential for a brand or service to sustain its prominence. In the current scene, online promotions are directly affecting business growth. Visibility and revenue earning both are significant for the existing concerns.

Dynamic necessities

Before going into the details of the emerging digital  marketing trends, first, understand the need for it. Recognizing the dynamic nature of the digital space, you need to try your hands at the emerging ways. You need to attain in-depth knowledge of the newer techniques to benefit your cause. You cannot expect to outdo your peers or make a greater impact with the safe approach. Experimenting leads to a fresher outlook. It certainly provides the audience a newer option to try.

Trends to notice: The global lockdown has primarily forced most of the audience to focus on the digital marketplace. Even before the pandemic, there was a large audience section that exclusively focused on virtual space. But the pandemic has amplified the numbers. For this, the rapidness of change is also remarkable in 2021. Give a quick read to understand the top 10 trending ways to promote digital marketing.

1. Shoppable posts

Why do the marketing ways change so fast? The answer is to ease the audience’s needs. It is the exact reason why things are continuously getting updated. Shoppable posts that promote your product and provide an option to buy is one such example. It effectively eases the online user’s need to find ways to reach your business. They can easily click to buy. Even if they do not buy, it helps them fetch an overall idea about the promoted product or offer. 

2. Voice-based search

Have you noticed the change in keyword perception? Yes, the long-tailed keywords are making a prominence. But what is the reason? It is due to the increasing use of voice search devices. All the leading companies have products that have eased the searching necessities. Now you can just speak to find the searched list! So, it is time for you to include the optimization techniques for getting a place in the voice-based search indexes. Speech recognition and voice technology are the new game-changer at the moment!

3. Media marketing

Here, media marketing implies all types, including images, videos, podcasts, etc. If you notice well, some videos and images pop up alongside the websites in SERP. It means the searching browser is also giving importance to the media options. The main reason is the decreasing attention span. Many internet users find it tedious to scroll through written content. Instead, they want a ready solution that is easy to comprehend. The increased demand for video marketing is a prominent example of it.

4. Artificial intelligence and machine learning

Gradually and almost imperceptibly, artificial intelligence (AI) crept into the life of modern people and took a significant place in it. That said, no one actually knows in which direction AI will take us! All people know is that AI can conquer the world ( as portrayed in technology films about the future ). The truth is, already, the role of artificial intelligence in marketing and business can hardly be overestimated. Artificial intelligence helps analyze consumer data and interests, offer them targeted ads, track sales, improve communication with customers and predict their behavior patterns. The use of machine learning is also growing, useful in the analysis of the text, images, and audio, as well as so valuable for the development of another trend – personalization.

5. Interactive content

Marketing your products and services does not only mean featuring them in visible areas. The audience should also get a chance to connect to the brand. In other words, making them feel important and a part of the process is what you need. One thing that every brand is focusing on is to increase their communicability. It can be through voting polls related to products, online quizzes, virtual contests, and many more. It incorporates a practical element in the marketing ways.

6. “Emotive” brand promotion

The purpose of marketing has evolved over the years. Promoting your brand or business services does not only restrict people to buy it. There are other purposes like making an online prominence, educating people on different things, and many more. It has broadened the mindset of both audiences and the service provider. They are now looking for a brand that features a purpose and reflects goodness in their services. The new term is “emotive”, a combination of emotions and promotion. 

7. E-commerce channel advertising

The only option to shop amidst the pandemic is through online shops. E-commerce as an industry has gained largely through this ongoing pandemic. More people than before are relying on Ecommerce online sales. Why not promote your advertisements on the shopping apps? Yes, it is the best way to gain attention right away! Digital advertising on these online portals helps the brands get better audience accessibility without trying too much. Going by predictions, it will continue to make a huge difference in the coming time also.

8. Social media marketing

You cannot ignore the prominence of social media in the brand making. Accept it or not, the social media audience holds the capacity to make a brand popular! Engaging posts or promoted content in the media about a brand creates a huge overall impact. More brands are shifting major focus on handling their social accounts to connect to the netizens. Be it through the hashtag marketing tricks or the good old tweets! You get benefitted either way. Put efforts on social media marketing and see the difference it makes.

9. Pushing notifications

Everyone receives push notifications, right? However annoying it may be, but it still does the job! Like you push a door to get into a room, the browser also pushes ads to get into the user’s mind. The push notifications are an array of promoting content that makes a user notice you. It may not convert the audience instantly to a customer but works well in the long run. It influences the mind of the user and creates a mark that impacts their buying trends. 

10. Micro-blogging and promotion

The web audience is always on the lookout for interesting content. They will consider your promoted content only if it is interesting enough. There is a section of web users who like to read for gathering information. How you deliver the information makes the difference. Writing blogs and microblogs that do not take a long time to read is a great option. You can promote your services or business via interesting writing elements to engage the audience. 

11. Chatbots

Artificial intelligence and machine learning are also helping chatbots function, which will remain relevant in 2021. Yes, they are trending again! The audience likes the opportunity to instantly resolve issues and receive feedback from a company or a seller 24/7. AI-powered chatbots capable of deep learning can develop dialogue, address past customer requests, collect data and analyze consumer needs and concerns, and naturally interact with a person, forging their connection with a company or brand. In 2020, even the World Health Organization launched a chatbot: a free service in English that provides information about the coronavirus and how to stop its spread.

12. Personalization

Personalization is a controversial topic, but relevant, and, most likely, it will remain so in the new year. Already, most companies strive to show ads to the most interested users, and people want to see recommendations that correspond to their interests, and are less worried that their smartphone is “following them.” While some experts argue that personalization is a complete necessity, others warn that it gets in the way of finding and engaging a new, not yet interested audience. Nevertheless, in 2021 we will most likely continue to live in a world where not only advertising but also news feed or social media is selected for us taking into account our tastes and preferences.

13. Marketing through video and visual storytelling

It’s simple: people love to watch videos. It is a serious mistake not to exploit their interest in this format. However, the competition in this area is growing rapidly, and we have to invent more and more original formats to compete with those who make truly professional content to attract an audience. Among the pros is the Chanel brand, which recently released a video with the famous actress Marion Cotillard and accompanied it with a series of videos about how this video was filmed, how they recorded a song for it, and how the actress did makeup. Popular and useful YouTube channels are already hosted by culinary brands Maggi and Heinz, which invites Ed Sheeran, the Russian perfume chain Golden Apple, which shoots videos with bloggers, as well as brands AX, Samsung, Lego, and many others.

14. Audio ads and podcasts

Audios are also an important part of the audience. It is easy to promote products and services by leveraging podcast and audio ads.  Music industry has dedicated an entire section for audio advertising. People are increasingly listening to podcasts in the car, subway, or during their daily activities, so this format is worth paying attention to now.

15. AR and VR

Augmented reality (AR) and virtual reality (VR) technologies open up entirely new possibilities for interacting with audiences and engaging consumers. For digital marketing purposes, you can use QR tags, AR games, special applications, digital animations, virtual reality glasses. The use of such technologies demonstrates that a brand can be considered innovative and capable of offering a customer an interesting, memorable experience. For example, IKEA already has an AR furniture selection app that allows you to use your smartphone to see how the selected sofa, table, or chair will look in a specific room.

16. Internet of Things (IoT)

The Internet of Things is the concept of connecting physical objects using embedded Internet technologies. A striking example is the concept of “smart home” and “smart” devices. Why is IoT useful for marketers? It will allow you to improve interaction with your audience, track customer needs and instantly offer them the best solutions. Among the pluses – a modern and advanced approach, maximum interactivity and audience involvement, getting more data.

17. The importance of customer experience

Modern people have a choice. A large number of brands, products, and companies in almost any field allow consumers to look for options that best meet their needs. This is why it is so important to look at the company “through the eyes of the customers” and create a positive customer experience that will make the audience stay with you and make it easier for people to choose. It is necessary to build relationships with consumers, take into account their needs and convey the values ​​of the company, as well as make interaction with the brand as simple and convenient as possible and meet the expectations of the audience.

18. Programmatic advertising

Automation is not just a buzzword, but an effective tool, including for digital marketing. Programmatic advertising, designed to automate the purchase and sale of advertising in real-time, eliminates the long and cumbersome process of the usual search for advertising resources and sites. Automated systems are quite fast and display information only to the most interested users. Programmatic advertising uses the aforementioned artificial intelligence and machine learning to quickly analyze huge amounts of data and find the best options for brand promotion.

19. Discussion Marketing

One way to get people interested in and thinking about a product is to engage them in a discussion by asking questions or suggesting a discussion. It is important for many people today to be heard. Encourage consumers to voice their opinion to get feedback and collect useful data. Comments on the site, discussions on social networks, reviews on the Internet are all valuable sources of information and an opportunity to interest a new audience.

20. Conversational Marketing

It is equally important to communicate with the client one-on-one to emphasize their importance and increase loyalty. Use the chatbots, instant messengers, social media, and other channels mentioned above to answer consumer questions, send personalized suggestions, and keep in touch. The consumer becomes somewhat spoiled, but if he wants to immediately find out the information he is interested in about a brand or product at three in the morning, he must have such an opportunity.

21. Collaboration with influencers

Influencers are not losing ground, but the way they work with them is changing a bit. Now it is important not only to attract a popular blogger but to build long-term and effective cooperation with the creator of high-quality content. Increasingly, brands are working with influencer marketing company   who are trusted by a  focused audience. Focusing on the quality of the content rather than the number of subscribers helps increase consumer confidence and engagement in a brand or product.

22. Omnichannel marketing

Omnichannel implies interaction with the audience through several channels at once, interconnected and offering the client a unified experience. Switching between different devices and platforms should be easy and comfortable for the consumer. The integration of multiple channels ensures continuous communication with the customer, fosters customer engagement, helps retain attention, and creates a positive customer experience.

Combining old and new

All these ten marketing ways are gaining prominence in the current situation. If you have your own business or have a small brand, you can try them to get a better result. However, it is better to apply these along with the existing methods. Search engine optimization techniques, content management, and other convenient marketing sources are also valid for your success. Grow more by combining the methods that suit your needs. Follow the old ones alongside the trending ways and stay benefitted.

Wrapping note

Each of the discussed marketing techniques is equally effective. But you need to catch what works for you. Mindless following of digital marketing trends as they are popular now does not always fetch the best outcome. Follow the path by analyzing the promotional requirements. Make the right decision by seeking the assistance of digital marketing experts in the field. Rule the digital world and stay updated with the dynamic approaches.

Digital Marketing in 2021 – A New Chance to Impress Customers

digital marketing in 2021

Namely, digital marketing can be described as a complimentary marketing area. The mission of digital marketing is to influence customer behavior by leveraging social media platforms. It’s a broad term and includes community management, emailing, advertising etc. 

Digital marketing is about to change dramatically this year. 

Before AI, only in science fiction movies, we leveraged the power of visual research. Nowadays, it’s changing, the new technology allows businesses and brands to monitor the trends in real-time. That is why companies are leaning towards optimizing their operations. This means that the leader can now take decisions on the real-time fact and not just any historical data. 

Here Is What Is Expected To Hit Trending In Digital Marketing In 2021

Search Engine Optimization

Knowing how to perform SEO can provide a solid foundation for all of the other digital marketing skills you will use. This is an excellent method to increase the amount of traffic to your site and its quality. Although, you might need to keep patience when using SEO because it is a long term strategy. For faster results, it’s better to switch to PPC strategy. PPC is a short-lived strategy but it’s becoming an attraction around the world. PPC can help you to rank higher in search engine results. 

SEO campaigns focus on creating an amazing user experience. Customers know what they need, and they want it quickly. A professional knows how to collaborate with developers as well as designers. 

Marketing Analytics

It’s a practice of analyzing the performance of marketing campaigns. Earlier marketing was difficult because more or less it was dependent on guesswork. On the other hand, marketers today have access of tons of analytics tools. 

Analytics helps in optimizing and enhancing the use of various digital marketing tools. When you gain the basic knowledge of automation tools for example Google Analytics, you can easily track important metrics like bounce rate and more. Without proper data interpretation, a marketing strategy is doomed to fail. 

Artificial intelligence

Shortly, artificial intelligence will be used all around the world. It will conquer the more straightforward jobs which don’t require any human intervention. What AI does is analyze customer behaviour as well as trends by using information that is gathered from the internet.

AI can help businesses to understand more about their customers and how they interact with products and the offered brand services. For example, now Facebook is using messaging bots to extend it’s help companies to optimize their customer service for more profit. 

Thus, artificial intelligence dominates the corporate world and it can provide users with correct data and appropriate suggestions.

As per the recent report, around 80% of business services will be leveraging chatbots by 2021. 

2021 does seem like a good year for companies because of artificial intelligence. Now companies have the opportunity to cut their costs and upscale the development. This might change the way to see the competition. 

Video Marketing

Based on the numbers below, there is no denying, Video marketing is genuinely essential to your digital marketing strategy.

· As per 65% of customers, the brand video provides essential information. 

· More than 72% of brand use target video to increase their conversion rates.

· Over 50% of users trust the product and services presentation in videos format

· More than 65% understand the importance of having a business website

. Around 39% of viewer contact a vendor after watching a video

YouTube is the first runner up for video content. Yet there are many other social networks which allow you to post videos. The short videos indeed generate better engagement, you have the option like Facebook and Instagram as well. 

Next, the live video streaming is also rising to popularity. It is way more impactful and more brands are leveraging it for various activities such as product demos and sales.

Additionally, marketers opt to use high-quality cameras available on a smartphone instead of dialing numbers or sending an email.

The popularity of video also impacted SEO and we now have video SEO which is also vital as YouTube and other videos often show up in search. Just like headers, descriptions, and filenames, these should not be overlooked. 360 ° video content is also viral today! It can be used to create stunning and interactive videos.

Influencer Marketing

Ragai Haran once shared, Influencer marketing is a future with its roots going back to the word of mouth marketing. This marketing aims to get the message in front of the broader market through senior executives who have influence.

Instead of selling directly to a massive online group of customers, you can ask the influencer marketing agency to simply spread the word for you. That’s how influencer marketing works, by grabbing consumer attention. In Iceland, one of the most popular supermarkets now has moved from celebrity advertising to featuring ‘moms’ and their brand ambassador. This means the brand teamed up with Mom’s YouTube community; now the franchise is tagging with vloggers to promote their brand more authentically. As per researchers, around 34% of mothers put their trust in YouTube videos instead of traditional advertisements. 

Visual Marketing

Nowadays, the Visual marketing is on its rise and it can significantly improve user experience. Users can easily upload images or two to get more specific results. Luckily, the web marketing trend supports it as well. 

On the other hand, Pinterest has also developed a visual search tool which allows users to know the online store to buy a product from by merely taking a photo of it. You can also use the same tool to compare different products.

In a similar category, there is Google Lens that is backed by a visual search engine. This tool can recognize elements by simply taking a picture of them with a smartphone. You can take a photo of:-

· Business card: Simply save the phone number on the card and even email id. 

· Book: Read the review online on the book. 

· Find more information about museums or monuments. 

There is another application, CamFind, an application that allows you to perform visual searches using a photograph of the item. The tool can help you identify what you need just in a couple of seconds. This application can come handy when it comes to comparing product prices without entering anything, just using the camera. Alternatively, you can name the movie by capturing the poster.

Undoubtedly, by leveraging this digital marketing trend, marketers can easily stand out from the crowd and attract thousands of customers.

Messaging Apps

Until now, have you only used messaging apps for the emoticons. Now you can also examine the following numbers and see how they can be used differently:

· More than 1.3 billion users actively use Facebook Messenger.

· There are over 54 billion messages sent via WhatsApp

· Individuals and companies exchange about 2 billion messages on the message provided by Facebook

Thus, based on these statistics, it is safe to say that messaging applications business purposes. Of course, it can be beneficial when sending personalized messages to clients.

With messaging apps, personalization is now much more possible. Also, they improve the user experience and enable you to market the products even more effectively.

Social Media Stories

Sharing stories on social media is trendy these days. So marketers should keep this in mind when developing new approaches. If their goal is to increase brand awareness with social media, they should use live video.

Note that Snapchat first developed the Story concept. Other social networks like Facebook and YouTube also made their stories but in a different format.

It should be noted that the stories disappear after a few days. So this is a great opportunity that you should take advantage of.

For example, you can include a small presentation of your teams in your stories; talk a little about the reason that prompted you to create this or that product.

Voice Search and Speakers

The iPhone users rely on the use of voice search in their day to day life. When iPhone user come up with a new voice command, to match their expectation the companies must reinvest in their web marketing strategy. 

· Since 45% of searches soon will be performed using speech recognition 

· More than 20% Google search comes from in voice search format.

. 20% of Bing searches are voice queries.

Voice search is one of the essential components of our online lives. It shows what customers are seeking for! With the continuous rise of artificial intelligence, the updated software for Alexa and Siri have less and less error in speech recognition. 

Business and brands are also using voice search for improving their web marketing strategies. For example, Domino’s Pizza also captures customer intent using speech recognition. 

Now the customers can order pizza through Alexa, using a voice command. Overall 38 million Americans are already using these technology products, and 65% say they are irreplaceable. 

If you want to find something using a voice command, think about the keywords people will use and say them instead of typing them.

Content Marketing

Do you still have doubts? You can also combine your content marketing strategy with SEO to get overall optimized results. Due to Covid-19, there is a significant improvement in content viewership. In other words, more content is being consumed every single day. So, marketers must adapt to the current change in trend and become more empathetic in their new roles. To perform over the top in 2021 try improving your visibility online. 

Social Media Marketing

Today, publishing generic content on social channels is important in case you want to gain the attention of the customers as well as the prospects. Personalization is becoming a new trend. It was essential to run parallel to Covid-19, particularly leaps in the publishing calendars resulted in the cancellation of many events’ while answering the questions that the situation brought up. Hearing your community gives insights to content as well as to the strong trend for 2021. Today, the topics of conversation are moving into a new direction, and we must adapt to it, if needed hire a social media marketing experts. For example, TikTok was one of the big winners. With the discovery of new spaces, the desire of marketers stood out, especially when it comes to budgets and returns.

Web Strategy

The web strategy must be constantly optimized to match the changing requirements of the audience while staying user-centric at all the time. Even in 2021, it will be important to cultivate sustainability and transparency even at a risk losing market share. It is your accountability and respect for encouraging internet users to control their overall experience. Sometimes posting prices and notices can help in achieving the best results. Do not forget to optimize your mobile spaces, representing one in three visitors as well as making them accessible. Your website plays as a hub and should be used to distribute the products and services.

Reporting and Attribution

Data analysis is giving marketers a new direction to work. Most of it emphasizes the common needs of human beings. In 2021 there will be no requirement to report on demographic data instead more of psychographic data will be used to create more impact. In other words, it will be necessary to learn more about analytical teams to make the reports easily accessible to other departments. On the other hand, attribution reports are also essential if you want to understand the actions to obtain the results and thus switch to delivering better results. GDPR could be the central theme of 2021.

Email Marketing

It is regularly announced dead, and it always comes back stronger than before. Also, it became a winner of 2021 and saw a sharp increase in its use. Email marketing is effective vector of messages and maintains a regular link with its customers and prospects. To continue to accelerate on this subject in 2021, you will need to focus on three elements—first, the integration of email into your larger marketing strategy. Then, the personalization of the campaigns to adapt them to the different recipients. Finally, experimentation and continuous testing to integrate new trends and refine its processes.

Conversational Marketing and Chatbots

Now the communication is becoming easy due to—phones, SMS, WhatsApp, and AI chatbots, which are on the increase. Covid-19 have multiplied, given more substantial reach to conversational marketing and these bots. It is possible also to now automate the exchanges and to give clear and rapid answers to your potential as well as existing prospects. The benefit will come to those who will continue experimenting in 2021. You can start today by determining precisely what issues to respond to, with what tool, but also on what baseline you will make the success out of your action.

Market Research

To position yourself ahead of your competitors and to increase the interest of consumers you would need to perform regular market research. 2021 continues to be the year of great changes in a context where competition. It has already intensified the market game and therefore positioning your business/brand has become even more critical. Consistency will make the difference: it’s not just about analytics or measuring; it’s also about making regular posts. This data can help you to make the decisions. 

Story Doing

Story doing or telling a story is an ultimate tool. Nowadays, it is being widely used by digital marketers. The primary focus is on the action since no one likes blunt stories, moreover, businesses and brands also seek to create better engagement and share the experience with users. For the storytelling plan to work, it is necessary to clarify what will be counted, the reaction of the audience, as well as the possible effects on the people. 

TV That Allows You to Buy

Remember that TV is already dedicated to selling the content, products and services? Sometimes they never really established themselves as a market but they can be considered precursors of this trend: Shoppable TV, that is, a television that allows consumers to buy. The purchase of products on television, whether on a secondary screen to the content seen, through a QR, or in the store’s application, is becoming more common.

Programmatic Advertising

The term is used in different technologies that can automate the advertising. You can also automate the mapping of the advertising spaces that best adapt to the campaign’s objective, on factors like the browsing behaviour of users. Therefore, the effectiveness of the actions will tend to be higher.

Google My Business

Keeping up with Google My Business is essential for two reasons. The first is obvious: it is essential that, when looking for an establishment, the client does not need much effort to know your hours, services, and location. The second, not so much: a specific geographic position in listings is an important factor for your business to rank in search results “near me.”

Memes

As the relationship between customer and brand becomes increasingly informal, it pays to go for fun. Memes also allow you to present your brand in a less serious, and more hopeful way, it increases the chance of becoming viral. However, you have to be very cautious as the message can negatively impact anything that is difficult to fix.

Smartphone First

Last, one of the trends is to take the smartphone’s first approach. Pandemic also contributed to taking the smartphone’s first approach. During the time at home, the cell phone became our window to the outside world. We spend more time with it; that is why your company must have responsive mobile applications and websites that offer the user to find everything they are seeking without a laptop.

Final Words

Increasingly, business takes place in virtual environments. Therefore, planning and developing up-to-date digital marketing strategies to the market is an inescapable necessity and a sure step to win new customers and strengthen relationships with those who are already loyal.