Promoting a Website Vs Mobile App: What Marketing Strategy You Should Follow?

Promoting a Website Vs Mobile App

Mobile and website apps fall in the category of marketing and they are not much different from each other. Of course, there are some overlaps and differences which must be known properly and both require unique and constant updates. If you are making use of the same marketing strategy for your app as you do on the site, then you are missing out on some great challenges and benefits. Both app stores and the search engines vary vastly from each other and targeting your strategy becomes easy. It helps in leveraging everything that it has to offer.

Difference between SEO and ASO

SEO is one of the widely known terms standing for Search Engine Optimization which involves the process of optimizing the web page for getting the highest ranking in the search engines. It deals with driving traffic to the site. ASO stands for App Store Optimization and helps in organic downloads in the app and optimizing it can get into higher rankings while searching. And the best thing is that you can use both the strategies for the same thing. Using ASO, you are bound by some kinds of restrictions on the App stores. There are different requirements both in Google Store and Apple Store. The app character has limits and the screenshots must be fitting into particular dimensions only. 

In the case of iOS, the subtitle and the app name can be of only 30 characters each. In the case of Google Store, it can be 50 characters with the short description being 80. There are techniques that perform better than the others and you are not required to produce anything through your mind. When it comes to the listing of results, ASO works far better than SEO. With the app stores, you are bound to get more icons, screenshots, videos, edits, etc. When you are doing a Google search on the Web, you will be getting a list of blue ticks and lots of texts.

Are you using Keywords, right?

You have to be skeptical about the use of keywords, both in-app and web marketing. Nobody is interested in reading texts that have keywords stuffed in it not making any sense and having no value. But in the App store, this is not necessary as it penalizes for the use of unnecessary keywords. While writing the short descriptions, you will be using only one keyword so as to avoid maxing out of the characters. With the App Store, using keywords more than once doesn’t impact the descriptions anyway. There, the app description is not indexable, maintaining the main bulk of the text. In Google Store, the keywords are indexed along with the impact of ASO. The use of relevant keywords with low difficulty is mostly seen in SEO writing.

While the tools for ASO and SEO might vary, the processes are mostly the same. Because the end result turns out to be the same. 

Behavior Impact in case of marketing Strategy

Webs and apps are two different things as the apps are used mostly for all the mobile devices and tablets while web pages are easily accessible on desktops also. This is a mobile using generation where many customers are spending around 4 hours of their time on phones. Many users need an app for tracking before going to the web for making the final purchases. If anyone switches between platforms, the marketing strategy should be such that the single-user avoids making bad customer reviews and requests. The mobile users go extra ways for making it available in the market to the users like push notifications and geo-marketing for boosting marketing traffic. Geo Marketing is used when the users are using geolocation for determining the part of the market strategy.

Many users take advantage of this as well to find out which time of the day more customers are interested or active on their phones. All of these using habits are so important to know if customers love using web applications or app strategies. 

Taking of the marketing funnel

The funnels are different depending on the type of website made available easily to the users vs the apps that are used upon installation. The funnel of the web page is more about curating the ideal journey of the user for reaching the end goal of the conversion. It requires action right from the start like app or web marketing as the funnel also requires action in the later stage.

How do the landing pages differ for both?

The app landing pages and the web landing pages are very different from each other. The landing pages of the apps can’t be changed as their engagement points are fixed. The web landing page allows in determining the points of engagement and minimizing the chosen event. This is in the form of subscribing to a newspaper, filling in the lead form, downloading software, etc. It’s basically the first page where the users are tempted to be attracted to introduce your brand properly and you can see your users valuing your content properly.

In the case of mobile landing pages, it is imperative to keep the copy above the fold. The fold is the text cut off point that you either need to scroll or even click to read more the rest of the text. The app’s desirable texts can be presented only before it is cut off completely.

The mobile landing pages provide a template for placing the text and visuals while the web based on gives more flexibility providing simpler goals. The web landing pages offer a form to fill for buying any product or subscribing to the newsletter. On app pages, the main thing is downloading the apps. But they also aim at increasing the exploration of the web page which the users scroll for reading the screenshots and reading of the long descriptions.

Best Marketing Strategies for promoting mobile app

The total number of users using apps has increased globally to 42 billion which is huge. The marketing strategy used today is completely digital. As the customers and the potential users are online, the presence of the online marketing strategy is bound to stay. Digital marketing is a set of activities followed for accomplishing your goals with the help of an online presence. The main idea of business is to achieve some coveted goals.

1. Leveraging of Machine Learning

Machine learning has turned out to be a game-changer in the app marketing sector with marketing enhancing by procuring the streamlining procedure and unlocking powerful user insights. The advantages are:

  • Data Mining

By investing in data in real-time, it advises you to make some smart choices with machine learning technology enhancing the performance of the business. It also helps in simplifying the marketing process.

  • Keeping customer value

Machine learning is so easy to discover and draws all the users which are important for the business. It considers all your business outcomes and creates the initiatives that are similar users at the upscales finishing all such activities.

  • Personalization

Machine learning helps you in decoding the right messages and coordinating the same giving it to the apt user at the right time. As per the research of Google, 81% of all the leading advertisers think that machine learning is critical in providing a personalized experience.

2. Using of Smart ASO

With more than 180 billion people making use of it, a comprehensive ASO strategy helps in completing the downloads. 

  • Backlinks

It is to see whether these backlinks help in affecting the application ranking on Google Store. Well, the answer is Yes as the backlinks can surely help you in improving all your rankings. This is as per the 2018 ranking plan. 

  • Using of SEO+ASO

Try using the combination of SEO and ASO together and you will be amazed by the wonderful combination that it is. Combine all the store rankings and make use of SEO research for the engineering of the keywords. The data that you get is valuable and this can be utilized even in the ASO strategy.

  • Adding of Title and the subtitle

Combine writing both title and the subtitles for getting higher rankings on the search engines. Appearing of keywords in the app and the meta titles help in leveraging the various keywords for combining them in your application. If you are adding a keyword or meta description to your application, then you have to rehash the same in the keywords field. It put more emphasis on the keywords and the free spaces for adding characters in the fields.

3. Video Marketing

Video marketing always is appealing and leaves a lasting impression on people’s minds. About $1.8 billion is spent on making video marketing as it is helpful in gaining more audience and you will find many following the pattern. Making a promotional video helps in comprehending the manners through which the campaigns can help people. It also helps in putting emphasis on the uniqueness with which the application is run.

There are some additional videos also which are played along with all other promotional videos for running on platforms like YouTube, Facebook, Twitter, etc. It helps in the retargeting of Instagram if it is needed.

Top Website Marketing Strategy for promoting business

1. Pay Per Click Advertising

Through PPC, all the marketers can place the bids for placement of the search engine’s sponsored links using specific keywords and phrases. If the big is higher for any keyword, then the ad will be appearing in the organic search results when the users are typing the keyword in the bar. It is a cost-efficient way and pays only when the clients are clicking on the ads. You can also create remarketing ads for reaching out to the people who have shown an interest in displaying the products and reminding them what they have looked for on the site.

2. Content marketing

This is one of the most effective ways of generating new leads online. It creates infographics, ebooks, guides, blog posts, etc. You can also make use of visual contents like photos and videos for giving people an insight into what they are looking for in the business.

Don’t use your content for sales pitch first and find out various ways for reaching out to the audience and help them learn more about the business. This way you can reach out to the bloggers or reporters, and the more reputable links the business earns, the more powerful the sites tend to be. This ultimately leads to higher ranking results. 

3. Web Design

Many times your website is the first interaction point between business and all the potential customers. This will require you to make the first impression. With great web design, you can reach out to more customers for earning revenue online. With a sleek design, it helps in improving the user experience by making it easy for all the visitors to find information that the customers need.

If you have a well-designed site, people will be spending more time learning about the contents of your business. They will likely become your customers reaching out to be the positive signals to the search engines.

Testing of Mobile Vs App

The important difference between A/B testing for apps and web pages is that the testing of the app is done in the store and not in the app. A/B testing is done on different platforms and if you are wanting a free option for Android, then Google Play experiments turn out to be the best. Test for the graphics and textural assets.


There are so many similarities and differences between marketing websites and mobile apps. But the similarities are higher and they are rising their similarities even more. Mobile and website apps are growing gradually but you have to know the best ways of investing in your mobile app or website. And that will win that can reach a larger audience. And you will win in your business!

What does a Strong Marketing Strategy look like?


With the world being closure, surviving in the business world isn’t easy. You need a feasible idea at a click. From here, you need to discover a profit margin, target the population, and ultimately have something valuable to sell.

Whether you are dealing with products, or services or information reaching out to the world has become a fact to worry.  With the absence of the right marketing strategy to expand your kingdom, earning a profit and stay intact is virtually impossible.

To survive in this competitive world you just need to be unique and memorable that is what making an attractive market strategy is. Sitting at the office desk with an innovative idea, start a strategy, reach to a huge population worldwide. This will help you to earn a decent profit is what nearly everyone will prefer.

However, developing the right marketing plan for your business is not an easy task. How your message is rightly reached to the audience effectively matters. Today with so much battling for the customer’s attention to social media, search engine optimization to blogging, and pay-per-click advertising, it is easy to understand the level of competition. You need to work “on” with your business. Market strategy is the ultimate key to the growth of business can’t be ignored.

What does Marketing Strategy mean to your Business?

Market strategy is a long-term plan of an organization to reach a targeted population. Turn them into their customer of the products or services they deal with.

If you want to be the king of the world and reach the targeted audience. You need to find out what your audience has in common. And develop techniques to reach your products to different communities in the world. Attach to the emotions of the customers.

A Market Strategy covers five core elements-

Clear definition of target prospects

You need to identify your audience. A vital marketing strategy identifies the customers that you need to target.  It’s not only about defining your demographic. You need to implement something effective. You need to determine your customer, understand their needs, and develop some genuine practice so that you and your customer work together.

Clarity of message

This is something refer as “ sales-ready messaging”. You need to choose a perfect caption. The caption itself will define what you want to sell. It will also define why will you be chosen over your competitors.

Clarity of message defines your brand and position. Does your brand is enjoying a good platform? Does it convey you, your personality, and your ideas of business?

Multi-faceted tactics

A marketing strategy will also include various marketing channels. Each channel should coordinate with the work of others so that there is clear visibility in every stage of the buying process. This will increase the number of people in your demographic. They will identify you. They will understand that you are capable of meeting their needs and a perfect provider. Thus, using a variety of market channels is recommended. You must be digital to reach your audience.

Monitoring, Assessment, and Evaluation

Monitoring your strategy is important. It will help you to understand how your strategies are working. This will help you to improve your plans in the future. Thus putting a track is an essential element.

Web analytics is one of the finest ways to keep track of your strategy. They will also help you to identify how many new customers have interacted with your brand. Thus we need to understand that business goals and market strategy go hand in hand.

Marketing and Selling Team

You must have a good sales team. No matter how strong your marketing strategy is.  You must have effective sales teams. Or else you will be simply using your money for waste.

Research your Competitors

No business exists with competitors. Even though for the time, if you are the only one in the market, very sooner, you will find yourself in competition.

Thus spending a little time on research of competition is important. Find some way to be different from the rest of the world. So that no one dares to replace you. Scan your competitor’s social media account. Keep track of his daily updates. This will help you to grab marginal opportunities to boom in the market.

Types of Marketing Strategy

There are different types of strategies available in the present world. Picking up the right strategy means analyzing the need for your product, your demographic, and any specification added to your products. The two main types of marketing strategy are

  • Business to business ( B2B) marketing
  • Business to consumer ( B2C) marketing

The most common market strategy is  B2C marketing. Customer is the ultimate key to your survival. Satisfying their long term needs will help you to flourish and stay for a longer time in the market.

Best  Marketing Strategies

To survive in the market, you need to spend more money effectively. Here are the few marketing strategies:

Use Social Media

In a world where digital products have become an integral part of people’s daily lives, certain software and application unavoidably become the magnet for the public’s attention.

With the increasing use of the internet, marketing on social has become trustworthy and the word is getting closer day by day. It is a great option when it comes to engage and build a good relationship with your clients. Instagrams inbuilt feature of posting an image, videos, and story mark is an effective tool for business. It leaves your business client astonished. Hire a social media manager. He will help you to post your thoughts, and products.

Understand Search Engine Optimization ( SEO)

In this digital era, web pages are an inroad to your business. Working on web pages has become very popular. Entrepreneurs are looking for SEO experts, who can give their best to appear your webpage closer to the top position in the search result.

Search Engine Optimization works as a foundation pillar for your online business. They will enhance to prosper your business over a long period of the span.  

Make use of WordPress

WordPress is a free web publishing application and content management system developed as a blogging tool. WordPress minimizes your cost of constructing a showroom. Develop an attractive website to build a platform to showcase products. The inbuilt theme of WordPress can be used for such a display.

Offline Marketing

With the mass adoption of the internet, few companies are adopting a new strategy to engage more customers. They are developing new technology to connect to the people.

For example, the Coca-Cola company created vending machines to hug its customers. The company is trying to connect the emotions of the customers. Thus it is a new experience for the customers. And they reach a huge population to experience their products.

Event Marketing

Launching an event is a great way to drive customers. Customers need a reason to comes out and fill their pockets. Thus, an event is a perfect reason to shop.

American companies are launching events that will connect them with customers and sell their products too.

Create Video Tutorials

Another effective tool to reach the world is to create video tutorials. Today, Youtube is one of the largest search engines in the world.

It creates excitement when people see things visually and hear too. Create your own videos step-by-step. This will ultimately boost your sales. 

Make some authentic interesting video tutorials for your product. Appear on youtube. And grab customers worldwide.

Use Facebook ads with re-targeting

Everyone has a Facebook account. Each one of us scrolls down. Use Facebook as a marketing tool. You can reach your targeted audience and much more.

Get install Facebook Pixel on your site. It will help you to track your visitors to your site. This will help you to build an audience. Check out the people who show an interest. And start your conversation. Understand their needs. Be the perfect provider.

Use Email Marketing Sequences

Use the best features of the Email marketing sequence. Create automated messages. Send them to the users who subscribe once. Use an email sequence to build a good relationship with the subscriber.

Be transparent and start your journey. Identify your range of customers.  If someone shows interest on your page, add them. Use these subscribers to market with them. If someone buys your products, keep a track. When you launch a new segment of the product, reach them.

Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest in something. Tag that subscriber to market to them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of your subscribers is huge for segmenting. It is one of the most affordable market strategies. You can reach hundreds of customers in a day.

Content Marketing

Content marketing is a new marketing strategy. It is different from those traditional advertisements and those posts on social media. It requires huge dedication and good skills in writing. You need to enter into someone’s thoughts. And they won’t even understand how you will be entering their mind.

Content marketing helps to engage an audience for a longer-term. Product reviews with some videos are a great way to give good content. The customers are seen watching videos before they buy a product. Publishing relevant content to your audience will eventually grow trust. They will learn to trust you more. Content marketing is not only writing promotional content. It should also provide answers to common questions and fears that might occur in the mind of the audience.

Deciding the right option is the key to your survival. You need to choose the best market strategy for your business and be the king. We can see that each type of market strategies have their specification to flourish. It is now, we need to decide which will fit us and ultimately will be the best for the business.

We can clearly understand how digital marketing is a new card that replaces traditional marketing techniques. It can be better in every aspect, right from the newer and smaller organization. Spending money on marketing strategy is the key to boom. But you can’t waste money and forget your goal.

Marketing Plans for 2021

Marketing plans

Are you a business owner? Are you looking forward to planning your business strategy for the coming months of 2021? If yes, then you’re on the right track of taking your business to heights of extreme success.

Well, in this pandemic situation where businesses are getting in loss, we still stand confident with our plans to achieve huge success.

With a smart strategy and constant work-flow, you can definitely achieve your business goals in the near future.

No matter what your future business plans are; you can definitely achieve them with a strong strategy and dedication.

Well, the sudden rise in technology has made a strong impact on the sales strategies that companies are using to convert their leads into customers. To be ahead of your competitors, you need to be one step ahead. 

Here, in this guide, we will be discussing some of the plans you should follow in 2021 for making your business grow high on the success ladder:

Set Realistic Sales Goals in your Plan

Make sure that both your plans and goals are realistic enough to work on. You just can’t set up unrealistic goals and work on it for the rest of the year. So, ensure to frame some meaningful goals so that you can invest your time smartly on things that can help your business grow to heights of extreme success.

Your plan needs to have a high-end goal that is completely worth making the effort. For getting your business to high on the success ladder, you definitely need to stuck to your goals and make all the efforts to achieve it.

Be it about increasing your manpower, boosting your technology, or working on the knowledge, you can attain anything with proper dedication and efforts.

Also, don’t get too much pressurized about achieving the end result, just focus on those little steps that will eventually lead you to your goals.

Define Clear Deadlines and Milestones

Along with setting up the goals, make sure to fix some deadlines and milestones. Having a clear idea of the deadlines can definitely help in achieving them successfully. Divide your end goal into small steps and try achieving them in the fixed time intervals. This way, you can play smoothly and achieve your goals one after another, until the final one is achieved.

Having deadlines and milestones makes you more aware of what you should achieve that in-turn gives you a sense of responsibility to work harder for your goals and to get them done within the deadline.

So, make sure to set up your skill-set and hold on to your goals and deadlines for achieving huge success in the near future.

Understand your Target Customer

Having a clear idea of your target audience is one of the important things that help in gaining success in the near future.

So, make sure to know who you are going to target for your business. It can be any specific area, their age, gender, interests, and a lot more.

It makes no sense in spending time and making efforts on chasing the wrong prospects. Rather you can just look for your audience and focus on them. This way, you can definitely make out the way for your success.

It’s not difficult to find your ideal customers, but you definitely need to do a little research for short-listing.

Also, keep in mind, you might have a different set of potential clients for different products. So, make sure to filter out smartly and get to know your potential clients for all your products and services.

Work on Client Relationship

Having a strong relationship with your clients is definitely important. Along with working on your goals, you should also focus on maintaining a good work relationship with your clients. 

Well, there’s no denial of the fact that happy clients always come back. You definitely don’t want to lose your clients? Do you? Well, if not, then make sure to invest your time in having some meaningful meetings with your clients, asking them if they’re satisfied with your services, and taking suggestions from them. This way, your clients will definitely feel their importance and you’ll end up having a strong work bond with them. 

This is something you should definitely take into consideration. It’s definitely going to help you a lot with retaining your old customers. 

Tools and Resources

Along with making all other efforts, you need to ensure that you’ve all the updated tools and resources of your industry. 

You just can’t lay back while your competitors are moving forward in their success race with all the updated resources. Having a strong set of resources can definitely help business owners in standing out of the crowd. So, make sure that you have all the important things in your bucket for taking your business to the next level. 

With the right set of resources and a smart business strategy, you can definitely get your business high on the success ladder. 

Marketing Strategy

Creating a smart marketing strategy with your business team is highly important. Make sure to sit and plan out an amazing marketing plans to work on. Also, listen to your team and their valuable thoughts for the marketing plans 2021.

Your plan should include the list of efforts you’re going to make for your business. Having a clear idea of the steps in your plan helps you in achieving them smartly. So, ensure that you have the best ever sales strategy. Also, you can just assign the tasks from your plan to your team accordingly. You also need to make sure that all your team is fulfilling their individual responsibilities and are working hard on the plan.

It’s important to dig down the lane and think of every possible thing you can do to make your business rise and shine.


This is yet another thing that you need to consider when planning your marketing strategy. You need to set up a budget for your expenses and inputs. This way, you can have a hold on the amount you’re spending on your business that can in turn result in a high return on investment.

You can always hold upon your expenses. But, all you need to do is to pin up your expenses and use them smartly.

For getting huge benefits, every business owner needs to focus on investing less and getting more in return. So, make sure to have a smart team for handling the expenses of your company.

Also, ensure to fix up the budget for everything so that you can check if you’re getting out of budget and in-turn fix it for not getting in the loss.

Set up your Revenue Goals

Most importantly, you need to set up your revenue goals. At the end of the day, revenue is all that counts. So, make sure that you have a clear mindset about the revenue you want to achieve.

Having a goal or a target in front of you helps you to focus more on that rather than getting deviated. So, this is definitely something that you should work on.

Consider setting up your revenue goals 25% higher than what you’re previously achieving. It can be quite challenging but it’s definitely worth it.

So, set up your goals high and see what you can achieve. It’s definitely going to be a remarkable achievement.

With all these smart strategies to help you boost up your business, you can definitely get ahead in the race.

Moreover, in this Covid-19 Pandemic, you definitely need to have a smart marketing plans to flourish your business.

So, what are you still waiting for? Just take a step ahead, plan out a meeting with your team, set up a marketing strategy, and make all the efforts for achieving it.

It’s something that can help any business owner rise and shine in their industry.

Social Media Marketing Strategy: 6 Tips to Achieve the Desired Success

Social Media Marketing

While the content is the king, ‘conversation’ is the queen. Crafting an effective social media marketing strategy that can help you to communicate with your users, customers, and consumers is a big deal. It’s that time of the year when if you’re a marketer or a business owner, you might have already gotten busy to fine-tune your social media marketing strategy, isn’t it?

Let’s face it; social media has become a fundamental marketing channel today. One would hardly find a reason to ignore social media marketing. It is no more an option. Also, with the right marketing strategies falling into place, the sky will be the limit for your business’ success.

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