Powerful LinkedIn Marketing Tips You Need to Know

LinkedIn Marketing

By making use of the right online marketing technique and using a goal-oriented solution for marketing, any business can achieve a robust pipeline of customers. LinkedIn marketing is a powerful digital marketing platform. If you strengthen your strategy for marketing on this platform then you can capitalize a lot from the largest global professional network. Usually, businesses focus more on Instagram and Facebook but overlook the steadily growing platform of business advertising i.e. LinkedIn. 

LinkedIn is amongst the top social media platforms for making connections with business executives and industry talents. It is known to promote and accelerate business growth. Almost all top brands make use of this powerful social media platform to market their brands online, connect with influencers, and establish a leadership that is an industry thought. If you are still thinking over using LinkedIn for your brand you must read on to know all about LinkedIn marketing. It will help you choose whether you should use this platform or not. This article covers important aspects of marketing on LinkedIn, benefits that you can get by marketing here, and the best SEO practices for LinkedIn marketing.

This article is a simple tutorial for those who want to harness the power of LinkedIn for the growth of their business and brand reputation. 

Overview of LinkedIn marketing:

Marketing on LinkedIn is a process by which you can improve your brand awareness and foster business relationships on this powerful social media platform. LinkedIn was launched in 2003 and primarily aims to promote career building, content sharing, and business networking. Over 17 years it has become a powerful marketing platform online for promoting advancements in career and making global B2B i.e. business to business connections. 

There are around 700 million professionals who have their accounts on LinkedIn and more than 30 million businesses make use of this platform globally. The popularity of LinkedIn is due to the community features that it hosts. These features allow brands to create global awareness, promote services and products to their targeted audiences, and reach out to tentative investors and business partners. With the help of LinkedIn marketing, you can fill the gaps in your social networking and personal branding. 

But marketing on LinkedIn should follow a strong and correct SEO strategy if you want your efforts to be effective. LinkedIn marketing involves building connections, fostering digital partnerships, and sharing valuable content on this media. You can take help from a reputed marketing agency for digital marketing on social media. It will help you to generate website traffic as well as potential leads for your business. 

Usually, businesses overlook the power of business growth via LinkedIn marketing. But this is a big mistake. For a business to grow nowadays, effective social media marketing is a must. With LinkedIn marketing solutions you can reach out to the right people at the right time and it helps you connect directly with top business authorities of global brands. 

Why should you boost your business profile on LinkedIn?

Marketing solutions of LinkedIn are designed to support brands’ targeted efforts of marketing. In the year 2019, LinkedIn became the top most trusted social networking platform in the 2019 digital trust report of business insider intelligence. It also got around 30 billion sessions from its website members. This has made it an excellent lead generation and marketing platform. 

Apart from providing a medium for collaboration and content sharing, LinkedIn marketing offers several other benefits as compared to other channels of social media marketing. LinkedIn has become the largest global and professional website for social networking that offers B2B opportunities. Here it is easy and effective to build your brand awareness and you can gain insights on your prospects to develop valuable business relationships. You can also use this platform to generate leads to high potential. 

With LinkedIn marketing professionals and businesses can achieve the following things:

  • Get a clear roadmap for marketing
  • Monitor your competitors.
  • Build or enhance your brand reputation
  • Remain updated about industry trends, news, and updates.
  • Generate a steady stream of traffic and leads. 
  • Post polls and discussions that are engaging.
  • Showcase your business offerings.
  • Reach out to a wide range of targeted audience segments. 
  • Publish press releases.
  • Build and grow your business network.
  • Join groups that attract high traffic.
  • Engage and source with top talents and prospects.
  • Increase your visibility in the market.
  • Gather customer insights. 
  • Share valuable content online. 

There is no rival in the market currently for LinkedIn. When you want to expand your professional network and uncover the conversion opportunities then there is nothing like LinkedIn.

So, if you want to promote your business on LinkedIn and also want to focus on the marketing strategy of LinkedIn then read on this article. It is always very easy to accomplish networking in a traditional face-to-face and calling way. All these features are available on LinkedIn and they have made LinkedIn a professional network environment very easy.

Best Practice for LinkedIn Digital Marketing are given below:

Below are some of the easy to adopt LinkedIn marketing solutions are provided for reaching the quota and increasing the on-target earnings. With these tips, you would also be able to achieve success in digital marketing.

Optimize your LinkedIn Profile

When you are setting up your profile on LinkedIn then the next step is to amplify the value of your presence on LinkedIn. For that you must make sure about:

  • Optimize your LinkedIn personal profile and your company page
  • Choose the right banner and the profile picture for your LinkedIn page
  • Write the compelling description by making use of relevant keywords
  • Headlines should be customized
  • Try to fill all the fields like location, contact number, company URL, company size, industry, etc.
  • Try to build your employee profile
  • Personalize your company URL on the LinkedIn
  • Update the images on your page
  • Follow the communities
  • Explore various other features of LinkedIn

Creating Meaningful Posts

Always try to share the useful and informative content which would directly promote your brand without the need to spend more money on the advertisement. Content marketing is a very effective way for the LinkedIn marketing strategy which will drive the lead and will build the authority online.

Some of the SEO tips which require to be kept in mind when we are creating the marketing posts on the LinkedIn:

  • Utilize the analytics
  • Develop the social media calendar
  • Determine the target audience in the peak hours
  • Integrate and engage the videos and images on your text posts
  • Use proper hashtags and the keywords
  • Keep the track of the news and the market trends

Just by simply reading the content your connection would be able to determine whether it has been written by the professional or not. So, take the time and craft the compelling content which can address the market concern properly. If you are not having the knowledge and the skill for writing long blog posts and the content in social media then you can always consult with the LinkedIn marketing agency. 

LinkedIn Pulse 

LinkedIn pulse is the online news feed that is designed for the members to share the content with their targeting audience. IT will generate blog posts and other forms of content from the individuals and the business who are looking for building the LinkedIn Profile and also expanding their online reach.

Like the LinkedIn posts there is a 700-character limit for the individual members and a 1300-character limit for the company posts. The articles on LinkedIn are not having any limits. Articles that are all posted on the LinkedIn Pulse are easily able to access the company profile or from the Google search. The Pulse platform is very easy for online search and for finding the article when they will need it.

Leverage the Presentations on LinkedIn

Presentations are a very smarter way of connecting with the followers and this will also encourage meaningful interactions with the brand. These types of content which are bite-sized will drive the 10x more impressions, engagements, and shares. When you are investing in multimedia content on LinkedIn then it is an excellent way of expanding the reach of the audience which is reaching outside from the direct network. The good thing about the videos and the presentation is that you will be able to use the content which is already existing in the blog posts and the conference materials. Below there are some of the best practices for this also:

  • Publishing Presentations
  • Repurpose the long blog post which are been published on your website
  • Let the team member should be able to share their industry expertise
  • Ask for the permission when you are featuring your content on third-party
  • Always include the interesting quote or stats form the expert from the industry
  • Keep your design very professional and simple 
  • Create a compelling title slide
  • Focus always on one idea per slide
  • Use the creative visuals
  • Posting Videos
  • Optimize the setup 
  • Avoid the background in the cluttered
  • Capture the attention from the starting
  • Design for the sound
  • Add the captions 
  • Always keep the length of the video under 30 seconds
  • Close the strong call to the action immediately

Build the Career Page

Create a robust career page on LinkedIn which will attract the best talents on LinkedIn. You can also showcase the career opportunities in your LinkedIn profile which will humanize your brand and will help in building credibility and increasing engagements. Remember the below point for this:

  • Highlight the Key responsibilities
  • Write a good job description
  • Use the banners and visuals which will show that the culture of your company is distinct
  • Keep the content is concise and clear
  • Encourage the team members who can share their experience on LinkedIn tagging the company
  • Use images, videos, and the SlideShare decks

Connect with the right people

If you want to succeed on LinkedIn then you should establish good connections. Join groups on LinkedIn that are industry specific. This allows you to start conversations and crowdsource sentiment. You can get more followers on the business page of LinkedIn by engaging your business partners and employees. This will improve your page engagement and help to promote your business in their networks and attract more people towards your brand. Also, your page will be prompted to all new connections that your team makes. You should also engage with the content that is posted by people in your network. 

Give and collect recommendations

To make your professional identity and improve brand reputation, get reviews. If your business page has recommendations then you can get almost 3 times the recommendations in LinkedIn search. So, gather recommendations and endorsements from your sources.

Make use of LinkedIn advertisements: 

The buying power of LinkedIn’s audience is twice that of other online users. Also, lead conversion rates here are almost 3 times more as compared to other platforms for advertising, even Google ads. There are several paid options of advertising on LinkedIn such as text ads, sponsored updates, and sponsored emails. You can use these to target specific audiences and direct traffic to your web page. 

Make use of network search on LinkedIn: 

Find the right prospects and connect with them using the network search feature of LinkedIn. You can optimize the search of LinkedIn using filters or make use of the Find Nearby feature of the platform. With the Find Nearby feature, your connections in your area can find you when they are in proximity.


Amongst changing job and economic conditions, LinkedIn SEO is a way professionals can boost their marketing. LinkedIn is a platform that is continually improving as new features are added and its user base is expanding. LinkedIn is not restricted only to executive corporates but can be used by any business to refine their social media campaigns for marketing. Get it to touch with a LinkedIn marketing expert to make the most out of this powerful social media platform. If you are still not on LinkedIn then you are losing various opportunities. 

What does a Strong Marketing Strategy look like?


With the world being closure, surviving in the business world isn’t easy. You need a feasible idea at a click. From here, you need to discover a profit margin, target the population, and ultimately have something valuable to sell.

Whether you are dealing with products, or services or information reaching out to the world has become a fact to worry.  With the absence of the right marketing strategy to expand your kingdom, earning a profit and stay intact is virtually impossible.

To survive in this competitive world you just need to be unique and memorable that is what making an attractive market strategy is. Sitting at the office desk with an innovative idea, start a strategy, reach to a huge population worldwide. This will help you to earn a decent profit is what nearly everyone will prefer.

However, developing the right marketing plan for your business is not an easy task. How your message is rightly reached to the audience effectively matters. Today with so much battling for the customer’s attention to social media, search engine optimization to blogging, and pay-per-click advertising, it is easy to understand the level of competition. You need to work “on” with your business. Marketing strategy is the ultimate key to the growth of business can’t be ignored.

What does Marketing Strategy mean to your Business?

Market strategy is a long-term plan of an organization to reach a targeted population. Turn them into their customer of the products or services they deal with.

If you want to be the king of the world and reach the targeted audience. You need to find out what your audience has in common. And develop techniques to reach your products to different communities in the world. Attach to the emotions of the customers.

A Marketing Strategy covers six core elements-

Clear definition of target prospects

You need to identify your audience. A vital marketing strategy identifies the customers that you need to target.  It’s not only about defining your demographic. You need to implement something effective. You need to determine your customer, understand their needs, and develop some genuine practice so that you and your customer work together.

Clarity of message

This is something refer as “ sales-ready messaging”. You need to choose a perfect caption. The caption itself will define what you want to sell. It will also define why will you be chosen over your competitors.

Clarity of message defines your brand and position. Does your brand is enjoying a good platform? Does it convey you, your personality, and your ideas of business?

Multi-faceted tactics

A marketing strategy will also include various marketing channels. Each channel should coordinate with the work of others so that there is clear visibility in every stage of the buying process. This will increase the number of people in your demographic. They will identify you. They will understand that you are capable of meeting their needs and a perfect provider. Thus, using a variety of market channels is recommended. You must be digital to reach your audience.

Monitoring, Assessment, and Evaluation

Monitoring your strategy is important. It will help you to understand how your strategies are working. This will help you to improve your plans in the future. Thus putting a track is an essential element.

Web analytics is one of the finest ways to keep track of your strategy. They will also help you to identify how many new customers have interacted with your brand. Thus we need to understand that business goals and market strategy go hand in hand.

Marketing and Selling Team

You must have a good sales team. No matter how strong your marketing strategy is.  You must have effective sales teams. Or else you will be simply using your money for waste.

Research your Competitors

No business exists with competitors. Even though for the time, if you are the only one in the market, very sooner, you will find yourself in competition.

Thus spending a little time on research of competition is important. Find some way to be different from the rest of the world. So that no one dares to replace you. Scan your competitor’s  account. Keep track of their daily updates. This will help you to grab marginal opportunities to boom in the market.

Types of Marketing Strategy

There are different types of strategies available in the present world. Picking up the right strategy means analyzing the need for your product, your demographic, and any specification added to your products. The two main types of marketing strategy are

  • Business to business ( B2B) marketing
  • Business to consumer ( B2C) marketing

The most common market strategy is  B2C marketing. Customer is the ultimate key to your survival. Satisfying their long term needs will help you to flourish and stay for a longer time in the market.

Best Marketing Strategies

To survive in the market, you need to spend more money effectively. Here are the few marketing strategies:

Use Social Media

In a world where digital products have become an integral part of people’s daily lives, certain software and application unavoidably become the magnet for the public’s attention.

With the increasing use of the internet, marketing on social media has become trustworthy and the word is getting closer day by day. It is a great option when it comes to engage and build a good relationship with your clients. Instagram’s inbuilt feature of posting an image, videos, and story mark is an effective SMM tool for business. It leaves your business client astonished. If needed hire a social media marketing expert. He will help you to post your thoughts, and products.

Understand Search Engine Optimization ( SEO)

In this digital era, web pages are an inroad to your business. Working on web pages has become very popular. Entrepreneurs are looking for SEO experts, who can give their best to appear your webpage closer to the top position in the search result.

Search Engine Optimization works as a foundation pillar for your online business. They will enhance to prosper your business over a long period of the span.  

Make use of WordPress

WordPress is a free web publishing application and content management system developed as a blogging tool. WordPress minimizes your cost of constructing a website. Develop an attractive website to build a platform to showcase products. The inbuilt theme of WordPress can be used for such a display.

Offline Marketing

With the mass adoption of the internet, few companies are adopting a new strategy to engage more customers. They are developing new technology to connect to the people.

For example, the Coca-Cola company created vending machines to hug its customers. The company is trying to connect the emotions of the customers. Thus it is a new experience for the customers. And they reach a huge population to experience their products.

Event Marketing

Launching an event is a great way to drive customers. Customers need a reason to comes out and fill their pockets. Thus, an event is a perfect reason to shop.

American companies are launching events that will connect them with customers and sell their products too.

Create Video Tutorials

Another effective tool to reach the world is to create video tutorials. Today, YouTube is one of the largest search engines in the world.

It creates excitement when people see things visually and hear too. Create your own videos step-by-step. This will ultimately boost your sales. 

Make some authentic interesting video tutorials for your product. Appear on YouTube. And grab customers worldwide.

Use Facebook ads with re-targeting

Everyone has a Facebook account. Each one of us scrolls down. Use Facebook as a marketing tool. You can reach your targeted audience and much more.

Get install Facebook Pixel on your site. It will help you to track your visitors to your site. This will help you to build an audience. Check out the people who show an interest. And start your conversation. Understand their needs. Be the perfect provider.

Use Email Marketing Sequences

Use the best features of the Email marketing sequence. Create automated messages. Send them to the users who subscribe once. Use an email sequence to build a good relationship with the subscriber.

Be transparent and start your journey. Identify your range of customers.  If someone shows interest on your page, add them. Use these subscribers to market with them. If someone buys your products, keep a track. When you launch a new segment of the product, reach them.

Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest in something. Tag that subscriber to market them later. If someone buys, tag them as a buyer. Identifying your buyers and the interests of your subscribers is huge for segmenting. It is one of the most affordable market strategies. You can reach hundreds of customers in a day.

Content Marketing

Content marketing is a new marketing strategy. It is different from those traditional advertisements and those posts on social media. It requires huge dedication and good skills in writing. You need to enter into someone’  thoughts. And they won’t even understand how you will be entering their mind.

Content marketing helps to engage an audience for a longer-term. Product reviews with some videos are a great way to give good content. The customers are seen watching videos before they buy a product. Publishing relevant content to your audience will eventually grow trust. They will learn to trust you more. Content marketing is not only writing promotional content. It should also provide answers to common questions and fears that might occur in the mind of the audience.

Establish your Identity:

When starting your business, your first focus should be establishing your unique identity within the market. If you manage to urge your branding right, then your business can enjoy it in years to return but if you catch on wrong at the start, it’s going to convince be a really expensive mistake for you.

In order to determine your identity, you would like to spot some important aspects of your company by asking yourself these questions: What does my company stand for? Who are my target customers? Who are my competitors? what’s my niche within the market? How am I different from my competitors? What values will my company have? What quite a personality do I would like my brand to have?

Once you’ve got answers to the above questions, you’ve got clarity about your business identity and you can move ahead to seek out an appropriate name, a logo, and colours which will represent your business. Research colour psychology to seek out out which colours are most engaging for your audience and check out to include similar colours in your logo and branding material.

Once you’ve got your own logo, you’ll have an identity for your business which you’ll use across all of your advertising material, your business cards, envelopes, email signatures than on to extend the visibility of your business. However, we might advise you to not depend upon the brand completely, but build an experience together with your business that your customers can relate to.

Google My Business:

For local small businesses, having a Google My Business profile has clothed to be one among the foremost effective free marketing strategies.

This free listing allows your new business to point out abreast of the Google Maps, the local section of Google Search, and even the side Knowledge panel of Google Search.

For achieving increased exposure in relevant searches by customers nearby, fill out your Google profile completely and optimize each section.

Blog for Your Business:

Small businesses can use blogging to drive traffic to their website, increase user engagement and, improve online visibility, and SEO. Blogging may be a proven method to market your small business online, and an exquisite thanks to letting people know about your business as well as to supply useful information to your potential clients. If done properly, blogging has all the potential to take your small business marketing to an entirely next level.

Blogging about your business is quite straightforward and, as an expert, you’ll be able to create quality content that’s useful to your audience. Blog posts don’t need to be lengthy and complex—think a few blog post sort of a longer Facebook status message. If you’re just getting started, here are some tips about the way to write your first blog post and 130 free blog ideas for your business blog. It’s easier than you think!

Keep an Eye on Reviews:

Consumers have tons of power with online reviews, making them more important than ever. this will feel overwhelming for businesses, but online reviews also are a superb source of referrals.

We’ve written tons within the past about how referrals are the best-kept secrets for your business, but if you don’t have a review monitoring process, it’s time to try that. Yelp, Facebook, Google, and more are all places customers and buyers attend to do their research before committing to a business or product.

If you see a negative review, there’s no got to panic. Respond the simplest you’ll without provoking an already unhappy customer. Often this suggests asking to talk offline so you’ll work with them one-on-one rather than within the public online arena. Remember, you can’t please everyone all of the time, so specialize in building loyalty. If you’re doing good work, eventually that negative review is going to be just a blip on your positive review radar.

Know Your Audience:

When considering small business marketing ideas, you need to have a clear idea about your audience.

 Ask yourself these questions:

 • Who are they?

 • What do they do?

 • How are you able to help them roll in the hay better?

Buyer personas are an excellent thanks to defining your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will offer you a target and direction. Plus, these personas are often wont to segment your list and better personalize your sales and marketing messages.

Furthermore, don’t forget to require a funnel position under consideration when creating buyer personas. for instance, a customer that needs nurturing requires a special message than someone able to buy. you ought to be having conversations at the proper time to make certain you aren’t too late or timely.

Marketing Plans to be followed:

Set Realistic Sales Goals in your Plan

Make sure that both your plans and goals are realistic enough to work on. You just can’t set up unrealistic goals and work on it for the rest of the year. So, ensure to frame some meaningful goals so that you can invest your time smartly on things that can help your business grow to heights of extreme success.

Your plan needs to have a high-end goal that is completely worth making the effort. For getting your business to high on the success ladder, you definitely need to stuck to your goals and make all the efforts to achieve it.

Be it about increasing your manpower, boosting your technology, or working on the knowledge, you can attain anything with proper dedication and efforts.

Also, don’t get too much pressurized about achieving the end result, just focus on those little steps that will eventually lead you to your goals.

Define Clear Deadlines and Milestones

Along with setting up the goals, make sure to fix some deadlines and milestones. Having a clear idea of the deadlines can definitely help in achieving them successfully. Divide your end goal into small steps and try achieving them in the fixed time intervals. This way, you can play smoothly and achieve your goals one after another, until the final one is achieved.

Having deadlines and milestones makes you more aware of what you should achieve that in-turn gives you a sense of responsibility to work harder for your goals and to get them done within the deadline.

So, make sure to set up your skill-set and hold on to your goals and deadlines for achieving huge success in the near future.

Understand your Target Customer

Having a clear idea of your target audience is one of the important things that help in gaining success in the near future.

So, make sure to know who you are going to target for your business. It can be any specific area, their age, gender, interests, and a lot more.

It makes no sense in spending time and making efforts on chasing the wrong prospects. Rather you can just look for your audience and focus on them. This way, you can definitely make out the way for your success.

It’s not difficult to find your ideal customers, but you definitely need to do a little research for short-listing.

Also, keep in mind, you might have a different set of potential clients for different products. So, make sure to filter out smartly and get to know your potential clients for all your products and services.

Work on Client Relationship

Having a strong relationship with your clients is definitely important. Along with working on your goals, you should also focus on maintaining a good work relationship with your clients. 

Well, there’s no denial of the fact that happy clients always come back. You definitely don’t want to lose your clients? Do you? Well, if not, then make sure to invest your time in having some meaningful meetings with your clients, asking them if they’re satisfied with your services, and taking suggestions from them. This way, your clients will definitely feel their importance and you’ll end up having a strong work bond with them. 

This is something you should definitely take into consideration. It’s definitely going to help you a lot with retaining your old customers. 

Tools and Resources

Along with making all other efforts, you need to ensure that you’ve all the updated tools and resources of your industry. 

You just can’t lay back while your competitors are moving forward in their success race with all the updated resources. Having a strong set of resources can definitely help business owners in standing out of the crowd. So, make sure that you have all the important things in your bucket for taking your business to the next level. 

With the right set of resources and a smart business strategy, you can definitely get your business high on the success ladder. 


This is yet another thing that you need to consider when planning your marketing strategy. You need to set up a budget for your expenses and inputs. This way, you can have a hold on the amount you’re spending on your business that can in turn result in a high return on investment.

You can always hold upon your expenses. But, all you need to do is to pin up your expenses and use them smartly.

For getting huge benefits, every business owner needs to focus on investing less and getting more in return. So, make sure to have a smart team for handling the expenses of your company.

Also, ensure to fix up the budget for everything so that you can check if you’re getting out of budget and in-turn fix it for not getting in the loss.

Set up your Revenue Goals

Most importantly, you need to set up your revenue goals. At the end of the day, revenue is all that counts. So, make sure that you have a clear mindset about the revenue you want to achieve.

Having a goal or a target in front of you helps you to focus more on that rather than getting deviated. So, this is definitely something that you should work on.

Consider setting up your revenue goals 25% higher than what you’re previously achieving. It can be quite challenging but it’s definitely worth it.

So, set up your goals high and see what you can achieve. It’s definitely going to be a remarkable achievement.

With all these smart strategies to help you boost up your business, you can definitely get ahead in the race.

Moreover, in this Covid-19 Pandemic, you definitely need to have a smart marketing plans to flourish your business.

Final Thoughts

Deciding the right option is the key to your survival. You need to choose the best marketing strategy for your business and be the king. We can see that each type of market strategies have their specification to flourish. It is now, we need to decide which will fit us and ultimately will be the best for the business.

We can clearly understand how digital marketing is a new card that replaces traditional marketing techniques. It can be better in every aspect, right from the newer and smaller organization. Spending money on marketing strategy is the key to boom. But you can’t waste money and forget your goal.