Marketing trends are ever-changing. The arena of the market space has increased rapidly over the last decade. People have finally understood the need to try their luck in the digital field. For this, physical marketing and digital promotions have come at an equal level. Both have become equally essential for a brand or service to sustain its prominence. In the current scene, online promotions are directly affecting business growth. Visibility and revenue earning both are significant for the existing concerns.
Before going into the details of the emerging digital marketing trends, first, understand the need for it. Recognizing the dynamic nature of the digital space, you need to try your hands at the emerging ways. You need to attain in-depth knowledge of the newer techniques to benefit your cause. You cannot expect to outdo your peers or make a greater impact with the safe approach. Experimenting leads to a fresher outlook. It certainly provides the audience a newer option to try.
Trends to notice: The global lockdown has primarily forced most of the audience to focus on the digital marketplace. Even before the pandemic, there was a large audience section that exclusively focused on virtual space. But the pandemic has amplified the numbers. For this, the rapidness of change is also remarkable in 2021. Give a quick read to understand the top 10 trending ways to promote digital marketing.
1. Shoppable posts
Why do the marketing ways change so fast? The answer is to ease the audience’s needs. It is the exact reason why things are continuously getting updated. Shoppable posts that promote your product and provide an option to buy is one such example. It effectively eases the online user’s need to find ways to reach your business. They can easily click to buy. Even if they do not buy, it helps them fetch an overall idea about the promoted product or offer.
2. Voice-based search
Have you noticed the change in keyword perception? Yes, the long-tailed keywords are making a prominence. But what is the reason? It is due to the increasing use of voice search devices. All the leading companies have products that have eased the searching necessities. Now you can just speak to find the searched list! So, it is time for you to include the optimization techniques for getting a place in the voice-based search indexes. Speech recognition and voice technology are the new game-changer at the moment!
3. Media marketing
Here, media marketing implies all types, including images, videos, podcasts, etc. If you notice well, some videos and images pop up alongside the websites in SERP. It means the searching browser is also giving importance to the media options. The main reason is the decreasing attention span. Many internet users find it tedious to scroll through written content. Instead, they want a ready solution that is easy to comprehend. The increased demand for video marketing is a prominent example of it.
4. Artificial intelligence and machine learning
Gradually and almost imperceptibly, artificial intelligence (AI) crept into the life of modern people and took a significant place in it. That said, no one actually knows in which direction AI will take us! All people know is that AI can conquer the world ( as portrayed in technology films about the future ). The truth is, already, the role of artificial intelligence in marketing and business can hardly be overestimated. Artificial intelligence helps analyze consumer data and interests, offer them targeted ads, track sales, improve communication with customers and predict their behavior patterns. The use of machine learning is also growing, useful in the analysis of the text, images, and audio, as well as so valuable for the development of another trend – personalization.
5. Interactive content
Marketing your products and services does not only mean featuring them in visible areas. The audience should also get a chance to connect to the brand. In other words, making them feel important and a part of the process is what you need. One thing that every brand is focusing on is to increase their communicability. It can be through voting polls related to products, online quizzes, virtual contests, and many more. It incorporates a practical element in the marketing ways.
6. “Emotive” brand promotion
The purpose of marketing has evolved over the years. Promoting your brand or business services does not only restrict people to buy it. There are other purposes like making an online prominence, educating people on different things, and many more. It has broadened the mindset of both audiences and the service provider. They are now looking for a brand that features a purpose and reflects goodness in their services. The new term is “emotive”, a combination of emotions and promotion.
7. E-commerce channel advertising
The only option to shop amidst the pandemic is through online shops. E-commerce as an industry has gained largely through this ongoing pandemic. More people than before are relying on Ecommerce online sales. Why not promote your advertisements on the shopping apps? Yes, it is the best way to gain attention right away! Digital advertising on these online portals helps the brands get better audience accessibility without trying too much. Going by predictions, it will continue to make a huge difference in the coming time also.
8. Social media marketing
You cannot ignore the prominence of social media in the brand making. Accept it or not, the social media audience holds the capacity to make a brand popular! Engaging posts or promoted content in the media about a brand creates a huge overall impact. More brands are shifting major focus on handling their social accounts to connect to the netizens. Be it through the hashtag marketing tricks or the good old tweets! You get benefitted either way. Put efforts on social media marketing and see the difference it makes.
9. Pushing notifications
Everyone receives push notifications, right? However annoying it may be, but it still does the job! Like you push a door to get into a room, the browser also pushes ads to get into the user’s mind. The push notifications are an array of promoting content that makes a user notice you. It may not convert the audience instantly to a customer but works well in the long run. It influences the mind of the user and creates a mark that impacts their buying trends.
10. Micro-blogging and promotion
The web audience is always on the lookout for interesting content. They will consider your promoted content only if it is interesting enough. There is a section of web users who like to read for gathering information. How you deliver the information makes the difference. Writing blogs and microblogs that do not take a long time to read is a great option. You can promote your services or business via interesting writing elements to engage the audience.
Artificial intelligence and machine learning are also helping chatbots function, which will remain relevant in 2021. Yes, they are trending again! The audience likes the opportunity to instantly resolve issues and receive feedback from a company or a seller 24/7. AI-powered chatbots capable of deep learning can develop dialogue, address past customer requests, collect data and analyze consumer needs and concerns, and naturally interact with a person, forging their connection with a company or brand. In 2020, even the World Health Organization launched a chatbot: a free service in English that provides information about the coronavirus and how to stop its spread.
Personalization is a controversial topic, but relevant, and, most likely, it will remain so in the new year. Already, most companies strive to show ads to the most interested users, and people want to see recommendations that correspond to their interests, and are less worried that their smartphone is “following them.” While some experts argue that personalization is a complete necessity, others warn that it gets in the way of finding and engaging a new, not yet interested audience. Nevertheless, in 2021 we will most likely continue to live in a world where not only advertising but also news feed or social media is selected for us taking into account our tastes and preferences.
13. Marketing through video and visual storytelling
It’s simple: people love to watch videos. It is a serious mistake not to exploit their interest in this format. However, the competition in this area is growing rapidly, and we have to invent more and more original formats to compete with those who make truly professional content to attract an audience. Among the pros is the Chanel brand, which recently released a video with the famous actress Marion Cotillard and accompanied it with a series of videos about how this video was filmed, how they recorded a song for it, and how the actress did makeup. Popular and useful YouTube channels are already hosted by culinary brands Maggi and Heinz, which invites Ed Sheeran, the Russian perfume chain Golden Apple, which shoots videos with bloggers, as well as brands AX, Samsung, Lego, and many others.
14. Audio ads and podcasts
Audios are also an important part of the audience. It is easy to promote products and services by leveraging podcast and audio ads. Music industry has dedicated an entire section for audio advertising. People are increasingly listening to podcasts in the car, subway, or during their daily activities, so this format is worth paying attention to now.
15. AR and VR
Augmented reality (AR) and virtual reality (VR) technologies open up entirely new possibilities for interacting with audiences and engaging consumers. For digital marketing purposes, you can use QR tags, AR games, special applications, digital animations, virtual reality glasses. The use of such technologies demonstrates that a brand can be considered innovative and capable of offering a customer an interesting, memorable experience. For example, IKEA already has an AR furniture selection app that allows you to use your smartphone to see how the selected sofa, table, or chair will look in a specific room.
16. Internet of Things (IoT)
The Internet of Things is the concept of connecting physical objects using embedded Internet technologies. A striking example is the concept of “smart home” and “smart” devices. Why is IoT useful for marketers? It will allow you to improve interaction with your audience, track customer needs and instantly offer them the best solutions. Among the pluses – a modern and advanced approach, maximum interactivity and audience involvement, getting more data.
17. The importance of customer experience
Modern people have a choice. A large number of brands, products, and companies in almost any field allow consumers to look for options that best meet their needs. This is why it is so important to look at the company “through the eyes of the customers” and create a positive customer experience that will make the audience stay with you and make it easier for people to choose. It is necessary to build relationships with consumers, take into account their needs and convey the values of the company, as well as make interaction with the brand as simple and convenient as possible and meet the expectations of the audience.
18. Programmatic advertising
Automation is not just a buzzword, but an effective tool, including for digital marketing. Programmatic advertising, designed to automate the purchase and sale of advertising in real-time, eliminates the long and cumbersome process of the usual search for advertising resources and sites. Automated systems are quite fast and display information only to the most interested users. Programmatic advertising uses the aforementioned artificial intelligence and machine learning to quickly analyze huge amounts of data and find the best options for brand promotion.
19. Discussion Marketing
One way to get people interested in and thinking about a product is to engage them in a discussion by asking questions or suggesting a discussion. It is important for many people today to be heard. Encourage consumers to voice their opinion to get feedback and collect useful data. Comments on the site, discussions on social networks, reviews on the Internet are all valuable sources of information and an opportunity to interest a new audience.
20. Conversational Marketing
It is equally important to communicate with the client one-on-one to emphasize their importance and increase loyalty. Use the chatbots, instant messengers, social media, and other channels mentioned above to answer consumer questions, send personalized suggestions, and keep in touch. The consumer becomes somewhat spoiled, but if he wants to immediately find out the information he is interested in about a brand or product at three in the morning, he must have such an opportunity.
21. Collaboration with influencers
Influencers are not losing ground, but the way they work with them is changing a bit. Now it is important not only to attract a popular blogger but to build long-term and effective cooperation with the creator of high-quality content. Increasingly, brands are working with influencer marketing company who are trusted by a focused audience. Focusing on the quality of the content rather than the number of subscribers helps increase consumer confidence and engagement in a brand or product.
22. Omnichannel marketing
Omnichannel implies interaction with the audience through several channels at once, interconnected and offering the client a unified experience. Switching between different devices and platforms should be easy and comfortable for the consumer. The integration of multiple channels ensures continuous communication with the customer, fosters customer engagement, helps retain attention, and creates a positive customer experience.
Combining old and new
All these ten marketing ways are gaining prominence in the current situation. If you have your own business or have a small brand, you can try them to get a better result. However, it is better to apply these along with the existing methods. Search engine optimization techniques, content management, and other convenient marketing sources are also valid for your success. Grow more by combining the methods that suit your needs. Follow the old ones alongside the trending ways and stay benefitted.
Each of the discussed marketing techniques is equally effective. But you need to catch what works for you. Mindless following of digital marketing trends as they are popular now does not always fetch the best outcome. Follow the path by analyzing the promotional requirements. Make the right decision by seeking the assistance of digital marketing experts in the field. Rule the digital world and stay updated with the dynamic approaches.