On-SERP SEO and Why it Is The Future of SEO


Many people are not aware of what is ON-SERP. But before that, you should understand that what SERP is and how it is linked with SEO. For more clarification, many people may not be aware of SEO as well. So SEO is search engine optimization is a type of method which helps in improving the quality as well as quantity of traffic on websites or any web page. And SERP basically stands for Search Engine Result Pages, we can also say web pages which are served to the people whenever they search online by a search engine, For example, Google.

 So now we get an idea of what SEO and SERP are. Now coming to the main topic which is ON-SERP, is a multi-faceted SEO strategy. This basically always focuses on getting as much real estate within the target Google SERP as possible. It also helps in taking every query of search as a whole rather than optimizing and monitoring a single place. 

How can you use ON-SERP in a better manner for increasing Brand Awareness and CTR?

Whenever a user searches for something they get organic results for catching the user’s attention with the help of paid ads, any type of knowledge panels, featured snippets, and many more like these. If you have any type of integrated Page 1 marketing strategy, then it’s really good. But if not then this is the best time when you can take ownership of all the types of elements present on Page 1, but not like the organic stuff. How can you do that is the main question, with the help of ON-SERP you can achieve this. And follow the below-mentioned points:

The SERP is the most competitive and you have to see many different types of media elements ranking to get better in this. The new elements on Page 1 which is rooted in declining website traffic for top-performing keywords. The organic one is now bumped by many types of Ads, maps, media, elements, and many featured snippets. The most competitive version of SERFs is now zero-click searches, maybe you don’t know about this. So basically it is the answer which is displayed straight on the search results page. 

So how can you use ON-SERP SEO to stay competitive, this helps in the work of optimization of Page 1 entirely. The basic thing is to take up as much as real estate on the page as they help in increasing CTR and then generating organic website traffic. This all will require a paradigm shift for many SEO professionals as it is the best strategy for increasing search appearances. 

The main traffic potential is what you need nowadays, whenever your keyword researches. Always first define your target pages and then start selecting target terms. This is really very important to shift for making a future proof strategy.

Factors for new SERP reality: 

1. First is the search terms

2. Second the monthly search volumes

3. Third is keyword difficulty

4. You can also adapt some efforts to factor in the presence of featured snippets

5. The other media elements present

6. The decreased CTR for the organic results

For now, you can add CTR in your keyword research as well as decision making.

You can also go for some actionable tactics for optimizing the site in competitive SERPs. Now after the above points start boosting your search presence so that you can cover how to take over different types of elements. This involves an increased presence in Ads, knowledge panels, and many more. You can do these tactics for optimization which are mentioned below:

1. Optimization top 10 ranking keyword

2. Optimization for the Google Sitelinks

3. Adding of Schema markup when it is appropriate

4. Next is using and optimizing Google My Business

5. About the run branded PPC ads

6. Optimization of the social media channels for appearing in knowledge panels.

7. Optimization of images 

What are the parts of ON-SERP SEO?

There are various parts which you can find easily, that are:

  • The meta description and the title tags

Meta descriptions are really important to be written on your SERP SEO. There are many features that should be there as it needs to be no longer than the 160 words and it should give a clear value proposition which answers the people’s question. 

  • GMB which stands for Google My Business

You can make them stand out just by including all the relevant information by following these features mentioned below:

– By putting different types of photos, a perfect square-sized logo picture that clearly spells out the brand. So it is basically putting images and videos

– Try to grab knowledge about making a page on Wikipedia for your organization if you don’t have one. So including snapshots from Wikipedia is another point.

– Last is getting more positive business reviews, which helps you to increase your credibility. After this just always monitor and then respond accordingly. If you got negative reviews, then try to reach out to the users to get a better rating by asking where they feel any type of improvement.

  • Using more breadcrumbs 

These are the best tools for navigation which helps the customer to know what is on the site. And also help the user to understand the content of your site in a better way. This feature or say tools always help to enhance user experience. 

  • Use of featured snippets and PAA (people also ask)

If you don’t know what is featured, a snippet is basically the result that appears on the search engine’s organic search results. For the PAA you need to answer some direct questions which include FAQs, structuring your content by just using headers, and then formatting it in the form of lists. 

  • The schema mark-up code

As the name suggests it is a code that helps you to search engines to understand the content on websites. The code gives you a chance to increase your ranking and there are many types of mark-up codes that you can see. And use them in any type of content, articles which consist of images, videos, or products. With the help of this code, you will get more information for your page and this helps to explain it in a better manner. 

  • The use of map pack

If you are looking for local results then the map pack is the best platform to get on Google’s SERPs. To increase SEO you can also embed in many places like in the content of the press releases. 

Why is ON-SERP SEO the future of SEO?

Well to get to know how ON-SERP is the future you may have got the idea from the above information, but to understand in a better way than what is going on you have to go back. Back old days of the search engine like Google used to get some serious threats. And that point of time Yahoo and others were the masters. This makes Google work in a hand in hand position with the help of content creators and play well in the field of digital marketers. In back time people used to put their content on Google and show them as a favour which was really humiliating. They were really trying hard to get creators and businesses and in return, it provides clicks to them. 

So Google was trying to be nice as the creators and others can stop using it for putting content and just apply robots.txt files. But the turning point came when they got around 90% share in the market. This time they become the master, and they experiment to see how powerful they were. They have done many things like putting their logo on their competitor’s search results and many more things. 

So what are the changes?

Changes can be seen more on mobile phones and using featured snippets, structured data, and mark-up which is mentioned in the above paragraphs. Snippets usually show the list of restaurants without clicking on their site and you can easily see the comparison. And through this, you will get an idea of which one is better. Use of videos on the platform like YouTube which has a heavy bias. 

What things can you see easily without clicking?

If you search for a weather forecast at your place and have a query, then you can get help from Google SERP. If you check for flights then Google will show you the cheapest flights it can find at any time you want to get and wherever you want to go. Another topic is sports, on Google this will show you results, tables, and many details according to your preferences. You don’t have to click on them to see as they will show nearly everything that you may want to see. So now if you want to see hotels, it will be quite difficult. you can find many beautiful or notable places or people you want to see or get more knowledge about them. So just scroll down and you will get to know many things through the SERPs by pressing little arrow buttons present there. If you want to know about some famous brands, then you will get plenty of information about nearly every company you want to see. But if you are just doing a simple search then at that point SERPs will help. For searching for different definitions, you can easily check it by just typing it into Google. 

You will get the direct answer without clicking anywhere, which is easy to understand by anyone. About celebrities, many people want to know about their age, famous films, religion, and many more things related. You can also search for many differentiations between anything like what is gain and what is profit. You can also easily translate any language without clicking on any link, and easily understand. With the help of this, you can also take help in currency conversions, and get direct answers for sure. 

Does traditional SEO still make sense?

You may not know about many things as Google has become a monopoly as it collects information or data from various sources and then displays it to the interested user’s preferences. Below mentioned are the factors that how SEO makes sense.

• Firstly, on your devices there are almost 60% questions or queries which lead to a click on organic search results, this happens on your desktop mainly. On your mobile phones, the percentage will come down. 

• Second is the best top 10 pages will appear when you search a particular topic. These top 10 will give you the accurate information that you are looking for. And this information will be on the first page so that the user can be satisfied with the queries. 

• Third factor is that, for example, if a person searches for the types of birds in Google then the person will be more valuable than the person who is just searching for beautiful bird’s photos. He/she will be a valued customer of a pet shop. This helps to come up with the right selection of key phrases. 

• The Last factor is that when you are in the top 10 searches which is an important factor then it is also important as the way in which you do it. This is the time when ON-SERP helps you in the optimization of how the pages should be displayed and especially on the first one in the search results. 

These are some of the factors, but there is one important question too. that it is worth to be displayed in the search results in the position of zero? As the user will get information without clicking. So to solve this problem you need to increase the profitability of gaining organic website traffic with straight answers. There is a requirement to think about this, to select the keywords properly. Apart from this, you have to think about the CTR given words as well, as it gives a simple impression of the words which are used at the end with just a click. 

SEO vs PPC: Which Should You Use?


Is there a right or wrong answer to the question? Could you use both in the company? To make this decision, you need to understand the pros and cons of SEO and PPC.

This has been an ongoing debate for years. Which is better: Simply buy the way to the top of the search engines via a pay-per-click (PPC) campaign or a search engine marketing tool that further develop your organic search engine marketing strategy?

Deciding where your marketing budget should go is a difficult decision for many business owners and the decision between SEO vs PPC is often plagued by doubt as to which is the better tool.

SEO / Search Engine Optimization

SEO is also known as “organic” lead generation. In general, SEO consists of optimizing your website to improve its position in the naturally occurring search results. Organic SEO means ensuring that search engine spiders can crawl and understand what’s on your website, and ideally  value your website higher than your competitors.

The definition of what SEO is exactly can often change due to industry trends and changes to Google’s algorithm, but it is important to provide a website that explains exactly what the company is doing and helpful content for both human visitors and Google search engines.

This can mean that the website is in good condition, using clean codes and search engine friendly content that appeal to both human readers and Google search robots. Maintaining incoming links from other websites can determine your “link authority” and improve your ranking. Blogging, social media marketing, and videos SEO are three of the most effective ways to get high-quality links.

Advantages of organic SEO:


  • Organic SEO is very inexpensive. The labor costs to set up and manage a PPC campaign are usually equal to or even higher than the labor costs for SEO, but there are also the continuous click fees that you pay after setting up.
  • Organic SEO is long-lasting – a properly optimized website can hold a high position in the search results long after a PPC campaign has been switched off.
  • The positioning in search engines is relatively stable, while the PPC ad positions change continuously according to the bidding tactics of your competitors. A well-optimized website with good link authority and excellent content can hold its search engine position if you have to distance yourself from SEO for a month.

Disadvantages of SEO:


  • SEO is very slow compared to PPC. It may take months after you optimize your website before you start seeing results as PPC starts delivering leads to you straight away.
  • SEO is an ongoing process. Your website will never be 100% “optimized”, it will only get more and more optimized if you invest more work in it. The good news is that in the future your rankings will be better and hopefully you will reap the rewards of investing in SEO.
  • SEO is time-consuming, especially if you choose to do it yourself. You have the option to buy SEO tools or hire SEO experts to do SEO for you, but it will end up costing real money, not your free time.

PPC / Pay-Per-Click Advertising

If you buy visitors or “clicks” from Google or other search engines, this is called pay-per-click (PPC). PPC allows you to quickly use search engine traffic by paying or bidding for keywords that relate to what you sell or a service that you offer.

Advantages of PPC:

No Waiting

As soon as your PPC campaign starts, you will immediately see more traffic, clicks, and conversions. SEO can take months before you start moving your website up in search engine results.

PPC Is Scalable and Controllable

You set your budget and have a good idea of ​​how many leads you get for it. This in turn helps you to estimate an exact budget for your digital marketing. SEO isn’t that cut and dry, and it can take longer or make more money if the industry or location that your business needs to rank for is very competitive.

Helps You Achieve Your Goals

Whatever your goals as a company, PPC can probably help you get there. First, you can increase the number of leads. Second, you can raise the profile of an e-commerce shop. It is also possible to improve your brand awareness. PPC provides an easier option to promote your content marketing and reach your ideal audience at every step of the sales funnel.

Low Entry Barrier

With a little tweak, you can see results in PPC marketing very quickly, it’s quick and easy to set up. Afterward, it enables you to concentrate on your target group to address only your ideal audience. The platform offers step-by-step instructions to start creating your ad, so you can set up the campaign without help. You will also see the results within a few minutes. Unlike SEO, which can take months to pay off.

Comprehensive Adaptability

With PPC, you can choose every aspect of the campaign, including keyword, placement, targeting, and even when you want your ads to appear. In most cases, you can pay as much or as little as you want (as long as it is within a market average). And if your ad doesn’t work the way you want it, you can quickly make changes to try something new.

Measurable Results

When you run a PPC campaign through AdWords, the results are recorded accurately so that there is no guesswork. This platform allows you to instantly view impressions, clicks, and conversions, which you can then analyze and use to improve your next PPC campaign. You know exactly who is clicking on the links to your landing pages, how your traffic is increasing, and where your budget is going. Traditional forms of advertising such as newspaper or television advertising simply do not convey a clear picture of how your campaigns work.

Highly Specific Target Group Control

With PPC, you can send your message to extremely specific audiences, including:

  • People at every specific level of your sales funnel – especially those who have previously visited your website.
  • Those who search with niche longtail keywords.
  • Demographic data for small target groups

By using a mix of different PPC strategies, you can increase your chances that your content will reach the right users. You can reach both existing customers and those who have never heard of your company.

Information Base for Your SEO Strategy

SEO vs PPC both target the same types of users – those who use the Internet, and especially Google, to find deals. The performance data that PPC provides can then be used to target keyword strategy and popular traffic drivers for SEO campaigns. Conversely, an SEO strategy can help determine which keywords to target for PPC.

PPC marketing should be the future of your digital strategy. The data you get is truly remarkable and will prepare you not only to continuously improve your campaigns but also to improve the market for your ideal audience.

Using PPC means that you don’t have to worry about a particular search engine’s algorithm and how it affects your position. You are bidding on the top spots, so your organic rank will not matter. With SEO, you need to make sure that you optimize your website according to Google’s best practice standards so that your website no longer loses rank or is punished for black hat tactics.

Disadvantages of PPC:

You have to pay to get good results and ideally, the more you pay, the better the results. Competition for keywords has never been as big as it is today. This may mean that you will have to pay more later for the same results that you received.

Researching and choosing the right keywords to bid on is time-consuming. Managing your keyword spend, measuring returns, adjusting your spending, and playing PPC intelligently is a full-time job. Either you spend time doing it yourself or you need to hire an experienced PPC specialist who can properly run your campaigns for you.

PPC is like a tapas soon as you turn it off, it stops delivering leads. If you suddenly have to redirect your PPC budget to something else, can you survive with the leads you get, of course? SEO is long-lasting, and while it’s never really done, it’s like a rolling snowball: it takes a while to get started and it can sometimes slow down, but once it gets dynamic, there’s no stopping it.

Click fraud is still a problem because some companies use manual clicks or malicious software that simulates human clicks from different IP addresses around the world. Your competitors can quickly increase your clickthrough rates. Google can detect part of this scam, but there are ways to avoid it.

What Is Better for My Company: SEO vs PPC?


So, which is better? Well, it depends on your industry and your budget. Ideally, both natural SEO and a well-structured PPC campaign lead to the best results for a company. You will quickly start seeing more clicks and leads to ensure that your business makes money while your website is optimized in the background so that it gets higher and higher in a few months.

What Is Best for Immediate Impact?


Now, if this question were asked differently, for example, something like: “What is best for my brand at the moment, SEO vs PPC?”, The answer would also be different.

One option is to put your money into AdWords ads, which should produce a recognizable ROI, assuming the ad is successful and effective, and the landing pages used for paid campaigns are easy enough for the user to make the conversion. However, relying solely on paid placement can be costly, especially if the other elements on which your success depends do not function adequately or effectively.

The Two-Headed Monster


Search marketing consists of (mainly) two massive tools for the many phases of the user journey, from discovery and research to sales and conversions, which are paid search marketing (SEM) tools and search marketing organic (SEO).

They work incredibly well together, but all too often, that’s not the reality for smaller brands. For situations like this, it makes sense to experience intense SEO improvements before moving on to a more PPC-focused approach.

There will need to be instances where a return to SEO maintenance is allowed to combat the many and sometimes significant algorithm updates that take place during a given year.

But a well-calculated balance of hours for organic improvements and a paid search budget will always be the best solution for a brand with a limited budget and big goals.

How About Business-Level Websites?


In this situation, the answer could be completely different.

When an enterprise-grade brand stops placing PPC ads, you’re likely to see a drop in performance, just like any other website.

But these big brands also often have in-house teams with digital marketing specialists to oversee the efforts that generally include: keeping the website in a state of quality performance.

And let’s not forget the fact that many corporate websites have already built a quality web presence through various organic signals, so improving that visibility with paid placement not only makes sense but will catalyze even more improvements.

Which Is the Right One for Your Business?


If your budget is tight and you have to decide between the two marketing practices, you will have to consider several other factors in addition to the large volume gap between the two practices.

Five Marketing Tips That SEO’s Can Learn From PPC Managers

There is often a fight between the SEO and PPC manager.  SEO sometimes ignores a few tricks to survive in the market. But SEO should learn from PPC managers. Few marketing tips that SEOs can learn from PPC Managers are-

  • Never go on autopilot. Always adjust and improve


You should also remember that slow and steady win the race. If your firm has gone for new campaigning. You need to focus on other things. It is not that easy to start creating more content.

PPC managers are on way to provide you aid. They try to balance the task of the campaign. They improve in every single campaign. PPC managers use Google AdWords. They search for keywords that possess match types.

SEOs should learn how to avoid repeating the same kinds of stuff. They keep on searching and implementing new ideas. PPC managers try their best way to create their designs and other landing pages.

SEOs need to understand from PPC managers to create more ideas. They must try to build something on the taste of their audience. Try to create something more interesting for the next campaign. Presenting something new and unique is what customers want.

Despite repeating the same task, look for new ways to create engaging campaigns.

  • Monitor keywords from your rivals


Understanding your competitors is an important task. You need to survey what your competitors are up to.

PPC managers keep a check on the keywords of your competitor. They thus help to get the best appropriate keywords for your organization. It also helps them to alter their bids. You need to also adopt such survey in search engine optimization. You should evaluate your competitors, analyze their content. You can now find out the keyword they use and the reason behind such adoption.

Based on such data, a firm can now make all the necessary alterations that are needed. If you see that your rivals are always ranked at the top. Go for the survey of their keywords. Make the keyword interesting by adding more words

  • Test more than you are comfortable with


PPC is a wonderful tool to take a test. You just need to be using a few features and check how your performance level gives the best result.

Testing performance is popular in PPC. They conduct tests daily.  SEO often ignores any such test. They think that they will lose their position. But testing is an important task. It not only doubles company success but helps to keep a check.  To acquire market SEO can learn how PPC conducts such tests.

  • Come up with new keywords


A perfect keyword is the identity of your firm and brand. You need to be specific while you pick up a keyword. You can implement a long-tail keyword. This will make your search result suffer less competition. This will help you in enhancing the sales targets. If your firm uses a single keyword it will need to give tougher competition with its competitors.

This will mark your rank lower. The keyword should be appealing to your clients. One can use keywords depending on the audience’s choice. They will target the audience and remain your client forever. PPC managers use all tools to give the most amazing keywords.


No two companies have the same dilemma when it comes to digital marketing. Therefore, contact the SEO and PPC specialists to find the right combination for you. These specialists have the know-how and the knowledge to set up a strategic plan with your company that maximizes your budget and achieves a positive ROI. They concentrate on search engine marketing so that you can concentrate on your daily business.

Short Overview of SEO (Search Engine Optimization)

In this digital era, everything is online. Most of the people spend a majority of their lifetime poking around digital platforms. In fact, from searching different clothing styles to kitchen appliances for home, people prefer to see the things online prior to purchasing them. And, this is the core reason that most of the businesses, nowadays, are showing their interest in internet marketing to reach an enormous audience.

How is Internet Marketing Helpful ?

Internet Marketing is the best way to boost the online appearance of the website and also rankings in the search engines. With the help of Internet Marketing, one can maximize the brand’s impact and its brand awareness.
Internet Marketing or you can say, Digital Marketing boosts people’s interactions, purchases, and revenue in a cost-effective manner.

Overview of SEO – In this blog, we have discussed one of the most popular digital marketing strategies called “SEO”. 

Read on for additional information on the same topic:

SEO (Search Engine Optimization): SEO is one of the most important and popular digital marketing strategies to be used for transforming your business. SEO is the best practice for the businesses that are “highly competitive”

For businesses; SEO is a requirement! It helps you to boost your business, increase your ROI, increase visibility/appearance in search results, and funneling more traffic in your direction.

SEO is utilized through search engines such as Google, Yahoo, Bing, etc. SEO is the improvement of unpaid results.

Before starting the SEO of a project, or while optimizing the website, there are some important elements to focus upon that search engines will definitely looking for:

  • Domain Name
  • SEO-friendly URL structure
  • A Secure and Accessible Website
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness
  • Domain Age, URL, and Authority
  • User Experience (RankBrain)
  • Right Keywords
  • Website Content
  • Technical setup (Google Analytics, Google Webmaster, etc)
  • High-quality Backlinks
  • Social Signals
  • Real Business Information, to name a few.


✓ On-Page SEO- On-page SEO (on-site SEO) takes place within the website. It is the practice of optimizing web pages to improve a website’s search engine rankings and appearance and earn organic traffic. In addition to publishing relevant and high-quality content, on-page SEO includes optimizing your heading, Tags, Meta Tags, Alt Tags, to name a few.

✓ Off-Page SEO- Unlike on-page, “Off-Page SEO” takes place outside the site. Off-page SEO mainly focuses on building quality backlinks for our website by linking our website to different reputed, spam-free domains. These activities then help raise the rankings of a page with search engines. Guest blogging, quora answering, classified ads submission, Local Listings are some of the examples of off-page activities.

✓ Technical SEO- Technical SEO belongs to website and server optimizations that help search engine spiders to crawl and index the website more effectively helping improve organic rankings. Optimizing robots.txt, sitemap.xml, speed, redirections, site architecture, https, canonicalization, etc. are some of the elements of technical SEO.

This is an overview of SEO and if you are looking for a reputed digital marketing agency in India, that can offer you top-tier SEO, PPC, Social media marketing, content marketing, and website development services. Then SEO Discovery is here for your help. We, at SEO Discovery, help businesses to get the best marketing services at a reasonable cost.

7 Ways SEO is Expected to Rule in 2021

7 Ways SEO is Expected to Rule in 2018 (1)

Change is inevitable and even our digital marketing industry abides by this universal truth. With the dawn of each New Year comes some major transformations in the search engine optimization trends. While the year 2011 saw a drastic rise in quality content with the announcement of the Google Panda update, 2012 got us Penguin update to stamp out spam-based links. Likewise, 2013 and 2014 began shaping well-optimized websites in the local searches. The year 2015 marked the history by releasing the Google’s mobile-friendly update making it obligatory for the website owners to design mobile-optimized sites.  As a result of all these advancements, user behavior towards web search significantly changed last year.

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