10 SEO Trends for 2021

SEO Trends

We all know the importance of positioning the pages on the Google SERPs ranking and everyone wants to be on the top. If you also want to be on the top of the google search engine then you must have to improve the SEO of your site as SEO will be responsible for the google ranking. Because well-ranked pages provide enormous organic reach on your website. It also increases the possibility of attracting converting leads to your web page. 

So to make you achieve your goals these are a few 10 SEO trends for 2021. After applying and using them you will get great results in 2021:

  1. Relevant and valuable content 
  2. User experience (UX)
  3. Mobile SEO 
  4. Core web vitals and page experience 
  5. Zero click searches 
  6. Website security 
  7. Search intent 
  8. Long-form content 
  9. Local SEO 
  10. Customer analytics, retention & lifetime value 

 

1. Relevant and valuable content 

The most important and common thing is to make relevant and valuable content for your visitors. Because if your content is useless or valueless then your audience will leave your site and move to any other site. And when your audience decreases then it will also affect the brand value of your company. So you must have to provide valuable content and satisfy your audience as well. When your audience is satisfied with your content then they often visit you whenever they will search for anything. They will also respond to you in the comment and share your website with others. The main thing is that it will create engagement on your site and improve insights as well. And with time they will be your permanent audience. All you have to do is to serve your best to all the visitors not just trying to fulfill the demands of google bots. 

2. User experience 

The next thing is that you must have to take care of your user experience with your site. It is not enough to just provide useful content to the site. You also have to make the information accessible and reachable to all the people. It means you have to increase the speed of your web pages because the audience doesn’t like to wait for the loading pages. If your site speed is slow then people will move out of your site and then go with another site. Let us tell you that the Google algorithm also considers the speed of the web page and the loading time of your site. And by using this data will place your site on the Google search page. So it is a must for you to provide a high user experience to all the people. In 2021 if you want to increase the growth of your site then you must have to provide a rich and efficient user experience to all the people. For increasing the speed and decreasing the loading time you have to place lighter images and videos. Because when you place heavy images or videos on the web page then it will take a lot of time to load. According to research, it is found that a user is waiting for only 30 seconds and if the site takes more than 30 seconds then the user will leave the site. So make sure that your site takes 30 or less than 30 minutes. 

3. Mobile SEO 

We all know that the number of mobile users is increasing very rapidly in every country. Now every single person has a smartphone and they use it to surf the internet. So google algorithm started considering the mobile SEO for ranking on the search engine page as well. There are many sites which are providing only desktop versions to the people and people can’t access the site through mobile phones. So google decides to consider mobile SEO to fulfill the needs and demands of the users. Now if you want to run your site on the first page of the search engine then you must have to provide a mobile version to all the versions. For this, you must have to do the mobile SEO of your site. If you avoid this point then you must have to lose your ranking on the google search engine. 

4. Core web vitals 

Let us tell you that the core web vitals were introduced by google in 2020. You must have to follow them in 2021 if you want good results. these are three core web vitals:

  1. Large contentful paint – The large contentful paint measures how much time your site takes to load a web page and display its main content. Let us tell you that the ideal LCP measurement according to google is 2.5 seconds. So you must have to minimize the files of your web page and make your page lighter. Because lighter and simple web pages take less time to load as compared to complex and heavy web pages. 
  2. First Input delay – it measures the time taken by the page to become interactive. In simple words how much time does a user take to interact with your site from accessing the page to leaving your page? The ideal time is 100ms according to google analytics. 
  3. Cumulative layout shift – It refers to the volume of unexpected layout changes in visual content. And the idea is to keep this index below 0.1.

 

5. Zero – click searches 

Let us tell you that google changes the SERPs’ design and layout to provide a more effective and faster user experience. The platform started zero-click searches, in this the user will get results on the very top of the first results without clicking any site. And about 50% of google searches end without the user click on any site. It is best for the user as they get results on the top faster and its time saving as well. In this way, the user is getting what they are looking exactly for. For best results, you must optimize your content to make this new feature easier to operate. You must have to use structured data to facilitate the algorithm understanding. You have to focus on improving organic CTAs and also on answering possible buyer persona’s questions. 

6. Website security 

We all know that Google also considers your website’s security status to verify that people will rely on your site for further important content. And your ranking will also depend upon this. If you want to make your SEO strategy successful then you must have to add security features. You can use security features such as specialized plugins and SSL certificates. Let us tell you that people also prefer only those sites which are safe and secure. You also try your best to provide a threat free and secure environment. The trend of website security becomes more important with time. 

If people will not feel safe while accessing your pages then your access rate will drop and it also affects your ranking in the SERPS

7. Search Intent 

User-focused optimization has been a top priority at google for a long time. The goal of your site is to deliver the best content to your audience which meets their intentions. Google launches Bidirectional Encoder Representations from transformers and it is also called the BERT algorithm. This technology aims to understand what search terms should be represented in a particular context. In simple words, the algorithm of google interprets the international of a specific search even if it includes long conversational language. 

Let us tell you that after the introduction of the BERT algorithm the google is improving its effectiveness. And delivers the most appropriate content which increases the demand for quality. 

8. Long-form content 

Expertise, authority, and trust are the three most important words in the world of content marketing. Before reading any information on any site then you must have to know that it is shared by someone real. The person has the credibility to talk about it and has the right knowledge as well. You must have to invest your time and effort in the production of long-form content.

The state of the content report brings data that confirms the relevance of longer content. It is observed that the long reads of 3000+ words get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than average length articles. This will add to the expansion of your brand’s organic reach and the development of your digital authority. It will boost SERPs rankings. 

9. Local SEO 

We all have experienced the Covid-19 pandemic as it was the major event of 2020. Many people cause health and social security, consumers also had their habits changed. At the pandemic time, everyone appreciates the local commerce. It is because of many factors. The first factor is that the economic crisis led local populations to focus on supporting the local market to keep the economy functioning. 

In the same sense, transportation limitations led more people to search for establishments near their homes. This is the place where Local SEO comes in. This resource has existed for some time and also has Google my business as it is the main tool as well. 

2020 makes Local SEO more relevant and important for every business as well. By this, the local businesses were able to keep their customers up to date with changes in schedules, special deals, delivery options, etc. 

Let us tell you if you don’t use Google my business actively in 2021 then you will fall behind the competition. 

To appear in the local SEO ranking means establishing a positive link with the neighborhood. And then attracting customers who are just visiting or passing through the city. You just have to understand the SEO trends and adapt them is fundamental for improving the result of your digital strategy. 

As we all know that Google’s algorithm criteria change frequently you must have to be aware of the latest updates. The key point is that you must have to provide the fastest and qualified experiences to the user. 

10. Customer analytics, retention & lifetime value 

SEO is used by people to drive traffic to their website. But SEO is a vast topic and includes a lot of things. In 2021 behavioral analytics will become the hottest commodity. If you want more traffic then you have to work harder to close the gaps in revenue and demonstrate ROI. you must have to focus on the customer analytics of your site which shows you audience growth on your site and from different sources. You can use google analytics and there are few other paid tools also available. You have to focus on customer analytics as it helps you to know more about your customer interest. After noticing you have to serve according to the demand of your readers. To grow the reach of your site you must have to use social media. After using social media you will get to see a huge increment in customer analytics. 

The next thing is that you just have to focus on the niche of the site. We all know that niche is the major part of our site as all information will be related to it. People will also follow your site if they are interested in your niche. So you must have to provide the content related to your niche. Because if you are providing content that is not related to your niche then your readers will lose their interest in your site. Every time you should have to provide valuable content and provide lifetime value to all your readers. For this, you have to build trust with your readers by providing great content to them. 

These are a few things that you should have to try with your site. After using all the above points you will get to see a positive increment in the reach and audience of your site. Let us tell you that Google frequently changes its algorithm by introducing effective and useful techniques for their customers. So you must have updated with the SEO trends and keep going with the trend as well. 

E-A-T: Google Ranking Factor or False SEO Trend?

E-A-T

E-A-T has turned out to be one of the biggest SEO trends over the past 2 years. But the funny thing is that describing E-A-T is still yet not possible by so many people. Many say that it is a ranking factor. Based on this, let’s discuss more about this in detail.  

What is the meaning of E-A-T?

Expert, Authority, and Trustworthiness are the main criteria that Google uses for indicating the quality of the pages. These are the basic qualities that are listed on Quality Rater’s Guidelines which are given to all the human raters for evaluating all the qualities present in the search results. This concept is important for all the contents that have the potential for impacting the future’s happiness, safety, or financial stability. 

Evaluating of E-A-T

For establishing the same, all the raters are required to explore all the information that is present on the web page itself as well as all the information present on other websites also. You can find so many qualities leaving the rest to the judgment of E-A-T.

1. Expertise evaluation

All the content produced by the organization has to be evaluated with experience and other qualifications required for the rising relevance of the topics used. Many types of content require formal expertise and for all non YMYL pages, only life experience is sufficient. The expertise is managed through the author of the content. Some of the things to look for are author page, credentials, bio, number of articles given, etc. 

Expertise can also be easily established using the website of the organization and sometimes the expertise can also be known by the self-evident quality of all the pages used. If you are taking a detailed piece of information, having plenty of references and examples, then the raters will also conclude the same using the content with sufficient expertise. 

2. Authority evaluation

For content to have authority, the expertise should be such that it is recognized by others in the field to be done by the audience at large. For evaluating authority, raters have to be looking beyond the website than the one where the content is located. The best way is using Google for getting authority excluding all the sources that are maintained by the author. There are so many signals like awards, expert opinions, reviews, and ratings, etc. that have been mentioned for other organizations also. 

3. Trustworthiness evaluation

Trustworthiness comes from the accuracy and transparent information that are present in the organization behind the policies and the website. This also checks the reputation of the content creators. You have to check whether the content can be trusted or not by seeing whether the facts are recent or not. The content should also be in alignment with all the scientific consensus. 

Why is E-A-T in SEO essential?

All the content guidelines of SEO are here for a reason and it is not only the job of the site owners for checking the SEO but also of other people working in the organizations. The Google EAT algorithm was first started in 2014 and it affects so many traffic rankings like that of health, medical, wellbeing, and those of other websites as well as checking of the SEO updates. EAT SEO is one of those important Google Factor rankings as it helps in deploying thousands of human quality raters for analyzing the quality search results. The changes are made to the algorithm keeping this in mind. When thinking, put yourself in the shoes of others and what you would like to see online if you are present. 

When you are asking these questions, then you come to know exactly what you need and you can create your content accordingly. 

Ways of improving EAT 

EAT SEO is so much important for protecting users from all the harmful or dangerous sites that don’t give what it is meant to provide. There is no such shortcut for increasing any method of EAT. Improving EAT is so essential and it should be encouraged properly. 

1. The building of quality links

Quality backlinks are considered to be the direct hyperlinks present in a website leading to all other relevant websites. These are considered to be very crucial to EAT SEO by giving in the vote for confidence increasing between the websites. With more backlinks increase EAT because they are more into linking of similar contents which goes on to increasing web traffic. This also increases the visibility of the sites. 

2. Getting more reviews

When websites are getting positive reviews from the clients, then it increases the trustworthiness, Google’s algorithm works towards consideration of reviews compulsion for all the assignments of EAT scores. And you will be getting first-hand proof increasing both credibility and importance of websites. Third-party indulgence helps in increasing the EAT scores greatly. 

3. Showing all the contact details

All the guidelines from Google must make it mandatory by providing the contact details of the owner or even the owner of any particular events. All the contact details of the service providers are a must with the linking of CVs being very helpful. They should be able to provide ample information or give a detailed website about the imprinting of the brands or the organizations for giving transparency. 

4. The building of a positive reputation

Google has been promoting the users for building their brand images simply by focusing on the users. The chasing of the algorithms promoting the links and contexts will be reduced significantly EAT. Writing about the “About Us” page, providing Google with great content are some of the ways of building a positive reputation. This also helps in reviewing all the customer reviews separately. 

How does EAT affect the industry?

EAT SEO has been affecting the industry with its expertise field and some of the algorithms do provide an influence on the people’s societies and safety along with financial stability, health, and happiness. Financial information is those sites that provide investments, college payouts, legal matters like divorce, taxes, retirement plans, home purchases, etc. Providing medical information like advice on drugs, diseases, mental health, etc. There are some ways of doing this as well. EAT do affect the industry in many different ways and some of the means of doing it are:

1. Giving refreshment to your contact page

Google is mostly giving importance to local businesses rather than international corporations and so you have to make searches beforehand and then decide. If your customers are planning to buy from near you only, then you have to optimize the contact details page properly. One of the best ways of ensuring E-A-T compliance is by updating the contact page. 

If you are allowing people to connect to you through multiple channels, then you can do so on the contact page itself. If you want to leave your customers, make sure the page is secure and you have few filling spots that can be done within seconds. A message and email address are usually enough. If you are having a physical business location, then giving the same to your customers can do the work for you. 

2. Adding a FAQ page

The FAQ page will help visitors in getting all the relevant answers and all the common questions necessary in business. This way they will be able to make decisions regarding products and services. There will be no more uncertainties in hindering them from buying. There is a center to the fact that you will be answering queries and answers that are from your niche. 

3. Switching to HTTPS

Security has such a great role to play when you are using your website. If you are using Chrome then you don’t have to be tech-savvy but it doesn’t protect the sites as much as it should. A page that doesn’t have any security gets a low ranking on Google. If your website is not directly related to HTTPS, then it will hurt the ranking. Having a logo, badges, and certifications work like an added advantage. 

There can be kinds of stuff like return policy and also a money-back guarantee if you want your visitors to trust you. If you have a great business, then the work of employees is only enough for securing the connection. 

Benefits of Having SEO for business

Have you heard of SEO properly? This is so much important and learning how it works is equally precious. But is SEO considered for the benefits of business also? Let’s check out:

1. SEO deals with bringing closer leads

About 14.6% of the leads are achieved only by dealing with SEO in content. SEO makes Google recognize your content easily and with low conversion rates, you can reach out to your customers. SEO leads are needed in places where customers require actual research of the products or services that you are using. 

These individuals have done online research regarding specific requirements and the only thing is to keep that purpose in mind. 

2. Promoting cost management

Inbound leads can lead to lower-cost management by giving 61% of the bonus leads. SEO saves advertising costs. When you are using the top-ranking method, there is no need to pay for per click method and you will continue with the rest of the search results as long as the Internet uses the clicks appropriately. Using the right tracking tool is so crucial in this part as it helps in improving the rankings and also organic traffic to the point. 

3. The building of brand credibility

When you are ranking first, second, or third, then you should consider yourself lucky as Google recognizes you properly. Customers don’t prefer the websites that are not known to Google and many customers are left thinking that there is no budget for boosting the website for all the better search results. 

4. Improving digital marketing ROI

When you are investing in digital marketing, then you try to earn a higher return on investment. When it comes to search engines, it offers 15% of the new leads. Earning revenue is the biggest benefit of SEO. If your website goes to 2-3 pages long, then people will not be sticking to the end web results. 

5. Driving high-quality traffic to the website

SEO helps in earning high-quality traffic to your website and instead of paying money to the billboards and planning that the target audience would see it, you will be able to see the website in the search results. You are targeting the audience at prime time and they are looking for you directly. 

6. Measuring success with real numbers

The best part of digital marketing is accessing analytics using real numbers. Using Google Analytics and well analytics tools, it becomes easy in accessing the performance of all SEO strategies. There are so many marketing software making monitoring of SEO easier. It can also measure the ROI providing valuable insights.

7. Promoting company all-day

Your business might offer services 24/7 hours. It reinforces the digital marketing ability to connect with the users on all their terms. With billboards, you are just trying to reach consumers the moment they are leaving the spot. This helps in enhancing the websites to the users, by providing answers to the problems. The benefit of SEO services is promoting the company but doing it in a non-promotional way. 

If you are interested in the optimization of the website, then you will hear about EAT SEO. This turns out to be Google’s ranking factors propounding impact on the website. You must understand how you can capitalize on it. Google asks for evaluation and the website has a beneficial purpose to it. If a website is existing only to make money, then it is banished as Low quality by Google. 

Conclusion

There are a lot of ideas for relevance yet there are essential ingredients that they are now. You always write contents that are relevant to the subject or otherwise it is false or even misguided.