10 Off-Page SEO Techniques to Drive Organic Traffic

Off-Page SEO Techniques

If you are running an online business, chances are there that you have already heard about search engine optimization (SEO). It is the technique to get a good rank on search engines and boost online visibility. As a result, your website pulls organic traffic, and the possibility of conversion increases.

On-page SEO and Off-Page SEO are two vital pillars of the whole SEO. When you do something outside of your website that sends a positive signal to search engines and elevates your website visibility, it’s called Off-Page SEO.

This blog aims to offer you ten ultimate easy off-page SEO techniques to drive organic traffic and expand your sustainability in the market.

10 Most Easy off-page SEO Techniques to Try Today!!!!!

Let’s go ahead and crack the easiest off-page SEO tips ever. Try them Today; thank us later. Come on! Let’s dive deep into it. 

Go ahead with link building.

Sail your boat together to survive in the digital sea. Link building is such a technique that level up your website authenticity and boosts its rank. Link is like a vote from another website. Eye for high authority websites, check their popularity, DA, PA, and anchor text.

Don’t run for quantity; rather, maintain link quality. For example, getting links from 10 high-value websites is far better than acquiring 100 links from the less-known websites.

Link building should be part of the game to win the most coveted place in the search result.

Leverage Video Marketing

Utilizing video marketing is the coolest off-page SEO techniques ever. Videos can hold the customer’s attention for a long time. So, test your creativity, make short videos for Facebook, Instagram and post them. Then, observe how your audience is resonating with them.

YouTube is one of the best video-based platforms. Start your channel and deliver awesome content that sends signals to search engines and eventually boost your website visibility. Design an attractive thumbnail to be visually appealing, add subtitles with the video, and make it easy to understand.

Make social media work for you.

Be a social media butterfly and flourish your business; make your professional social media presence on popular Facebook, Instagram, Twitter, and LinkedIn. Then, depending on your business goal, choose the right platform, and go ahead strategically.

Reply to all your comments, DM, and stay connected with your leads. Check your social media reputation and encourage followers to post positive feedback about your business.

Maintain your social media reputation and get free leads. Initially, start with one or two social media platforms. Register for more as you proceed. Remember, every social media channel has its purpose; follow that play with its algorithm. Finally, make a fresh post and involve your audience with them.

Using social media wisely is an SEO technique to drive organic traffic.

Be a guest author

Guest blogging is tried and tested Off-Page SEO Techniques To Drive Organic Traffic. Prepare a bunch of SEO-friendly articles and hunt for the high-authority website. Seek permission to post your content on their site. It will radically elevate your reach and establish credibility for you.

Comment for more reach

Commenting on the relevant blog can extend your reach and make your business grow. Look for forum and communities, engage yourself with others. We bet it will change your position drastically. Try out Quora, Reddit, and other forums, and watch if they are helping you out.

Make Professional online Presence.

From website to social media, from email marketing to review sites, make your professional online presence everywhere.

Be responsive and maintain your brand image; let positive testimonials work for you. Use a similar address, business name, and phone number all over the web. Spotless profession; presence on the web may send you organic traffic in a short span.

Build Kickass content strategy

Stop posting anything or everything on the web. Instead, analyze your audience behavior, watch their queries and build a content strategy based on that.

Choose such a topic that is uncommon but relevant. Prepare a whole month’s content and plug them into a specific slot. Don’t forget to chase the metrics and do the test and try.

Try out different formats like text, image, video and see what works for you. Then, play with the ideas and hook your audience’s attention.

Shake your hand with influencer

Look out for influencers via Buzz sumo. Publish your content and request them to share with their network. It will open up-level your business reach and build s awareness in the market.

Make relationships and leveraging their network to boost your business. It is a less known off-page SEO technique, but give it a try for sure and if needed then hire an influencer marketing agency.

Steal Broken Links

Would you mind taking advantage of competitor’s links and making them work in your favour? For example, check your competitor’s broken link and write a guest post from the same website. Hijack their link and boost your credibility.

Newsletter

Make an informative newsletter that customers love to read. Load them with relevant content, make them short and crispy. Don’t be tempted to bother them with tons of newsletters.

Check their local time and send newsletters at regular internal. It is one of the cost-effective ways to nurture your leads. Eventually, the amount of traffic increases to your site and helps from an SEO perspective.

Wrapping up

Starting online may sound fancy but maintaining and growing it needs dedication and the right strategy. You may be putting your best effort to make your website rank-ready, pay attention to off-page SEO as well and boost its rank, and drags organic leads.

SEO is not magic; rather, it takes time to show significant results. Hire a professional SEO company who can guide you accordingly. Test and track your metrics thoroughly to find out what is working and what is not.

We hope this blog has given you the best off-page SEO techniques. Follow them all and outrank your rival. Be consistent and go ahead strategically to crack the game.

10 Local SEO Tips Your Lazy Competitors Are Neglecting

Local SEO Tips

Hey! Local business owners, we have a piece of good news for you!!! Want to see the magic that boosts your sales and hit more conversion? Let’s show you how local SEO can be the gamer changer. It is the technique to optimize your website locally, that drags chunks of traffic to your website and maximizes the chances of conversions. This blog is loaded with the best Local SEO tips that can transform your whole marketing effort into a fruitful one. Let’s break them into easily digestible bites and grab them all to reach the peak of success.

Best local SEO tips to try

Outrank your rivals with a properly optimized website that pulls traffic like anything. Here are 10 easy hacks that uplift Local SEO a bit higher. Let’s crack it.

1. Make Google My business your best friend

The best local SEO tip we can offer you is to shake hands with GMB. It is a free tool offered by Google. Use it as your online business card. Put all the necessary information like your business name, address, and location. Upload the relevant information only.

Anytime anyone searches for that specific product or service near you, google may show up your website based on location relevancy and a lot of other factors.

2. Create location pages

Overall SEO is a good idea to bring business but create location pages in the website may boost its local visibility. It sends a clear signal to the search engines about which location you are serving.

When a search engine discovers your location-optimized landing page it becomes easy to show up and increases the chance of a conversion.

3. Reviews

When you want to make your footprints in the digital world then, reviews are your holy grail. Whenever you serve your customers, request them for review. Glowing reviews can bring fresh leads for you.

Reply to all your feedback patiently and make them grow your business.

Place them at the center of your website, or encourage social sharing that amplifies business reach. Positive reviews level up the Local SEO effort and build authenticity in the market. Don’t miss a chance to get a review from customers.

4. Link building

Float in the digital sea by sailing together, this is one of the best local SEO tips that your competitor is neglecting. Keep an eye for backlinks, don’t rush for the quantity, rather quality can do the trick.

Publish SEO friendly article on other high authority website and get quality backlinks that pushes up your business.

5. Implement voice search

People don’t type anymore; they use the voice search option to get the result. implementing a voice search facility will be clever Local SEO tips to get local leads.

Ideally, customers use long-tail keywords to search the result. Be clear about how you want to show the information to them.

6. Mobile responsive

The majority of the customers use mobile to search query. If you are not making your site mobile-friendly then a chunk of traffic will go to your competitor’s website.

Check for website speed optimization, adjust the font size, and add required images to support the information. Use best UI for improved UX.

7. NAP Citation

Make sure your business name, address, and phone number are the same everywhere, Google may cross-check them to judge the authenticity of your website. To maintain that consistency, you can add makeup schema to your website.

8. Social media presence

Want the best Local SEO tips? Build your social media presence and improves local SEO. For example, create a Facebook business page, use the banner wisely that holds your business information and contact details.

Join different groups that targets the specific location. Create an engaging post and involve your audience through it. Throwing contests, give way, shout out can be a wise idea.

Don’t forget about other major social media channels like Instagram, Twitter, and LinkedIn. Use proper hashtags to amplify your reach and meet location-based customers and business partners through them.

9. Local directory

When you looking forward to easy Local SEO tips, how can you forget about local directories? Analyse the market and you will find tons of information about local directories. Some popular ones like — Yellow pages, Just dial, and so on. Get your business listed there and optimize your visibility. You are going to get your phone very soon!

10. Test

All the effort behind local SEO can get counted if you are testing and measuring their performance. So, keep monitoring is the best local SEO tips to be followed.

Wherever a customer giving you feedback ask them about from where they get to know about you. Keep that channel alive and put more effort into them.

Another way can be to connect your website with google analytics. It will tell you about a detailed report. How much traffic you are getting into from social media or other sources, which page is hitting the best views – everything you can get from here. Experiment and keep check the local SEO game on and off.

Wrapping up

We hope we have given your local SEO tips that your competitors are neglecting. Note down everything  to implement and proceed accordingly. Local SEO is not going to give you results overnight, it takes time to show the outcome.

Don’t lose patience and be consistent with your effort. If needed hire professional local SEO agency who has a considerable amount of experience in this field.

Chalk out an entire plan and follow with small steps. Try out ways like adding location-based pages, filled them with relevant content, add location relate keywords.

When it comes to improve the local SEO game, keep no stone unturned. Try every possible way and monitor what works best for your business. Needless to say, professionals can show you the right path to go. Take necessary action with their guidance.

7 Ways How PPC and SEO Can Work Together in 2021

How PPC and SEO Can Work Together

Paid traffic (PPC) or organic traffic (SEO), there is a never ending debate between the two, which is better. Many people regard them as separate marketing strategies. However, PPC and SEO are different modalities, they are two sides of the same coin, search engine marketing. 

When these two work together, you will be rewarded with knowledge, learning, magical insights, and results that neither of it could get on its own. 

These channels when aligned together can help improve your overall performance. 

SEO is one of the most powerful PPC tools, and vice versa. Here are seven ways how both work together. 

1. Avoid Paid Keyword Traps.

It is a good standard practice to share keyword information. Often certain keyword types can have subtle differences and end up aligning with the wrong intention. So, it is essential to understand the intent of search terms to avoid keyword traps.

SEO-based marketers are masters of understanding search intent so a partnership between SEO and SEM is crucial.

For instance, any restaurant POS software is bidding on keyword “for restaurants” but they don’t sell phone systems! This is the broad auction under conditions that contain “restaurant.”

This is why Google has become a casino for advertisers. The restaurant POS software marketing team is betting on the simple opportunity that restaurant managers looking for a phone system are also in the market for point-of-sale software.

While this may work, there is likely a risk of losing a lot of money. Restaurant POS software companies backed billion dollars are in a comfortable position of taking.

You must study your search results to master the art of understanding keyword intent. Depending on the types of results, Google often reports its own interpretation of a search term.

If you search on Google “sales funnel”, the SERP indicates you are looking for the definition of a sales funnel.

The results are mainly SEO style definition, so it is clear that a product page will not rank for that query.

For small businesses, there is a huge disadvantage as they can’t afford to bleed into paid ads like the giants. We recommend startups to prioritize SEO efforts to avoid the real din of paid ads with big companies.

What is the end result?

SEO typically looks at SERP cues to ensure the content posted matches Google’s organic search results and eventually offer a high degree of satisfaction. With this there is a question lingering in the mind, that how useful is the content for researchers doing the job they need. 

This is useful when there are possible keyword traps, like phrases and words that sound good, but have a double meaning or incompatible intent.

2. Share PPC Information on high-performing titles 

When SEO team researches a new keyword, it can take months to see any measurable results. You can achieve success when the correct keywords and the correct phrases are targeted. 

However, if your engagement and click-through rate (CTR) are low, even if you’re on the first page, you’ve spent your time and budget circling an SEO hamster wheel. 

PPC is the exact opposite of it. Usually in a few days with a low investment, you will know if the ad copy is working or not. Therefore, you can use PPC for quick and short-term results, and use the information to drive broader SEO strategy.

Try as many different advertising texts as possible, until you have the data to back up your campaigns.

Here are a few things to test:

  •  Titles, title tags and description copy.
  •  Keywords and topics.
  •  Specific keywords angles.
  •  Variants of the landing page.
  •  New message about the product.

PPC campaign results will disclose the effect of each title on clicks, bounce rate, goal achievement, time spent on the page, and more. If you run tests for longer, you can learn how the demand for a specific keyword fluctuates every month, thus helping you set more precise expectations with your SEO team.

Use PPC information to choose the best topics, write and optimize your headlines and descriptions, and align with the needs and expectations of your audience.

3. Optimize your landing pages to reap the benefits of both SEO and PPC.

Optimizing the landing pages helps you save a lot of money and efforts on ineffective content experiences. So, do not spend money on paid ads without running effective landing page tests.

Three important actions to take:

  1. If you have a non-indexed landing page, conversion oriented, designed for PPC advertising. Your main goals for conversions include filling forms, live chat requests, demo requests, etc.
  2. If you work with the SEO and CRO teams to create new landing pages with smart assumptions. Your ultimate goal is to divide these pages and result monitoring.
  3.  If you are working with the SEO team to create an independent, more extensive educational piece on a topic, your goal is to generate organic screwibility.

Ultimately, marketers must create an immersive search engine marketing strategy.

For instance, a buyer searches for your brand/product name, clicks on your PPC ad, stays for a minute, and then leaves the page. After a few days, when they are looking for guides to help them choose a solution, it leads them to informational content you produced on the same topic.

When they click and browse the online listings, your brand is on their radar. They get used to its tone, images and messages. If they liked what they saw through your PPC ads, next time they will search for your name in the organic search results.

In brand marketing, what is repeated is remembered. 

An example of this is given by SEO expert Rand Fishkin, who said that if you listen to a song repeatedly, and even if you hate it, you will subconsciously sing it. The same applies to brand name, when you see a brand name again and again, you accept that the company behind it must be big and probably trustworthy.

4. Work together to Raise SERP dominance.

It is no longer enough to have a number 1 position for your target keyword in organic search results. There is so much competition on Google Results Pages, that you need to keep busy with digital space as possible.

PPC and SEO can help increase exposure on SERPs and by combining the two together you double the exposure and chances at increasing traffic. When a user enters a search query on Google, they are presented with 10 organic listings and paid ads at the top. With PPC and SEO working together, they focus on similar keywords, increasing the chances of your website’s listings showing multiple times per search. 

If you look at it from a number perspective, then you get 10 Organic Listings and 3 Paid PPC Ads which amounts to 13 total results. If your website ranks on page 1 along with 1 PPC listing, you dominate 15% of the SERPs listings. 

The list of SERP features that could drive your organic success to the bottom of the page are many. It includes: 

  •  Rich snippets
  •  Google Shopping results
  •  Knowledge sheets
  •  People ask
  •  Video carousels
  •  Image packages
  •  Localized results

It can allow your SEO team to feel defeated, doing all that work to get organic # 1 ranking only to be unwillingly stopped by Google’s UX schemes.

Although this is a challenge for some marketers, you can still fight with smart collaboration between SEO and PPC.

In addition to Google’s questionable ethics, you should keep bidding on high-value search terms that you’re already ranking, to achieve SERP dominance. 

5. Disclose the “hidden keywords” in the customer’s journey.

It’s not realistic to expect every keyword, blog post, landing page, and paid ad to convert visitors into leads. However, you just not have to create content for lead generation but instead focus on educating the niche audience.

This is because all routes lead to the user’s intention. Your keyword research should focus on transaction, research, and education.

Depending on the buying process of audience, you need to group your keywords for SEO and PPC campaigns into:

  •  Educational: This includes guides, tutorials, resources, questions like ‘how,’ ‘what,’ and ‘why’, examples, tips.
  •  Solution: This includes reviews, integrations, comparison, superior.
  •  Transactional: This includes asking for a free demo, trial, purchase, prices.

Advertisers should focus more on bidding on solution + transactional keywords. 

Here, you need to align with your PPC team on the following:

  • What keywords have a tolerable CPC (cost per click) + high conversion rates?
  • What keywords have the best CPA (cost per acquisition)?
  •  What keywords are the most profitable?
  •  What keywords are really generating significant pipeline value?
  •  What keywords have the best close rates?
  •  What keywords generate the longest LTV clients?

It is at this crossroads where the greatest SEO and PPC magic come true.

6. Use information from the audience to test and clarify the messages

We have already mentioned how important PPC campaigns are compared to SEO is to get instant results. Another great advantage of PPC is that it tests ads based on various interests and demographics.

You can analyse details like:

  •  Age groups
  •  Sex
  •  Household income
  •  Places
  •  Devices
  • Interests 
  • Lifestyle

The Biggest Advantage of audience targeting is that you can test specific brand and product messages against numerous demographics and interest groups. Some businesses claim to have mastered the art of personalization based on the visitor page of the website’s traffic segment, but we have yet to see a company do it excellently.

Here is a pro tip for you: In your Google advertising platform (formerly Google AdWords) check out the search terms report to find long-tail gold mines. These are the search terms that truly generate clicks on your phrase match campaigns. 

With this exclusive wealth of knowledge, you can better inform your SEO strategy by unlocking hidden long-tail opportunities, aligned with your different target audience segments.

7. Apply PPC conversion to your SEO plan.

We follow the classic pillar grouping model to rank extremely competitive key terms such as VoIP (80,000 mind-blowing monthly searches), supported by adjacent plus queue content are all crisscrossed.

It is not just an internal linking mechanism, but it helps your website develop authority and timeliness. Over time, Google begins to associate the brand with important notions and entities. This is how you go beyond SEO 101 and unlock SEO dominance.

The ranking for a keyword of 80,000 monthly search volumes is pretty good. But it is still better when you are at zero with excellent snippet taken.

Your PPC team works like a stockbroker, optimizing for the best return on investment. This means that the PPC marketing campaign reports tell which keywords:

  •  Convince more visitors to become potential customers.
  •  Cause the most participation.
  •  Lead to most buying.
  •  Are the most money-making.

What is the end result?

PPC conversion data is prevailing. When you match the keywords to your SEO goals, you can emphasize your organic SEO efforts on the keywords that can make the biggest difference to your organic search traffic, comprising brand awareness, engagement, and gaining new customers.

Final Words

It’s no longer about PPC vs SEO – it’s about developing a rounded approach to search marketing, increasing your competitive advantage over top performing channels, and reaching your target customers exactly when (and how) they’re looking for you. When it comes to choosing between PPC or SEO, we advise you combine both efforts to maximize your digital marketing strategy and get the most out of your online presence. 

If you need more information on this and need help to take your digital marketing campaign to the next level, contact us today. Our SEO experts are always available to help you out. We are happy to put together a custom quote for a PPC and SEO plan for your website to help meet your specific goals. 

10 SEO Trends for 2021

SEO Trends

We all know the importance of positioning the pages on the Google SERPs ranking and everyone wants to be on the top. If you also want to be on the top of the google search engine then you must have to improve the SEO of your site as SEO will be responsible for the google ranking. Because well-ranked pages provide enormous organic reach on your website. It also increases the possibility of attracting converting leads to your web page. 

So to make you achieve your goals these are a few 10 SEO trends for 2021. After applying and using them you will get great results in 2021:

  1. Relevant and valuable content 
  2. User experience (UX)
  3. Mobile SEO 
  4. Core web vitals and page experience 
  5. Zero click searches 
  6. Website security 
  7. Search intent 
  8. Long-form content 
  9. Local SEO 
  10. Customer analytics, retention & lifetime value 

 

1. Relevant and valuable content 

The most important and common thing is to make relevant and valuable content for your visitors. Because if your content is useless or valueless then your audience will leave your site and move to any other site. And when your audience decreases then it will also affect the brand value of your company. So you must have to provide valuable content and satisfy your audience as well. When your audience is satisfied with your content then they often visit you whenever they will search for anything. They will also respond to you in the comment and share your website with others. The main thing is that it will create engagement on your site and improve insights as well. And with time they will be your permanent audience. All you have to do is to serve your best to all the visitors not just trying to fulfill the demands of google bots. 

2. User experience 

The next thing is that you must have to take care of your user experience with your site. It is not enough to just provide useful content to the site. You also have to make the information accessible and reachable to all the people. It means you have to increase the speed of your web pages because the audience doesn’t like to wait for the loading pages. If your site speed is slow then people will move out of your site and then go with another site. Let us tell you that the Google algorithm also considers the speed of the web page and the loading time of your site. And by using this data will place your site on the Google search page. So it is a must for you to provide a high user experience to all the people. In 2021 if you want to increase the growth of your site then you must have to provide a rich and efficient user experience to all the people. For increasing the speed and decreasing the loading time you have to place lighter images and videos. Because when you place heavy images or videos on the web page then it will take a lot of time to load. According to research, it is found that a user is waiting for only 30 seconds and if the site takes more than 30 seconds then the user will leave the site. So make sure that your site takes 30 or less than 30 minutes. 

3. Mobile SEO 

We all know that the number of mobile users is increasing very rapidly in every country. Now every single person has a smartphone and they use it to surf the internet. So google algorithm started considering the mobile SEO for ranking on the search engine page as well. There are many sites which are providing only desktop versions to the people and people can’t access the site through mobile phones. So google decides to consider mobile SEO to fulfill the needs and demands of the users. Now if you want to run your site on the first page of the search engine then you must have to provide a mobile version to all the versions. For this, you must have to do the mobile SEO of your site. If you avoid this point then you must have to lose your ranking on the google search engine. 

4. Core web vitals 

Let us tell you that the core web vitals were introduced by google in 2020. You must have to follow them in 2021 if you want good results. these are three core web vitals:

  1. Large contentful paint – The large contentful paint measures how much time your site takes to load a web page and display its main content. Let us tell you that the ideal LCP measurement according to google is 2.5 seconds. So you must have to minimize the files of your web page and make your page lighter. Because lighter and simple web pages take less time to load as compared to complex and heavy web pages. 
  2. First Input delay – it measures the time taken by the page to become interactive. In simple words how much time does a user take to interact with your site from accessing the page to leaving your page? The ideal time is 100ms according to google analytics. 
  3. Cumulative layout shift – It refers to the volume of unexpected layout changes in visual content. And the idea is to keep this index below 0.1.

 

5. Zero – click searches 

Let us tell you that google changes the SERPs’ design and layout to provide a more effective and faster user experience. The platform started zero-click searches, in this the user will get results on the very top of the first results without clicking any site. And about 50% of google searches end without the user click on any site. It is best for the user as they get results on the top faster and its time saving as well. In this way, the user is getting what they are looking exactly for. For best results, you must optimize your content to make this new feature easier to operate. You must have to use structured data to facilitate the algorithm understanding. You have to focus on improving organic CTAs and also on answering possible buyer persona’s questions. 

6. Website security 

We all know that Google also considers your website’s security status to verify that people will rely on your site for further important content. And your ranking will also depend upon this. If you want to make your SEO strategy successful then you must have to add security features. You can use security features such as specialized plugins and SSL certificates. Let us tell you that people also prefer only those sites which are safe and secure. You also try your best to provide a threat free and secure environment. The trend of website security becomes more important with time. 

If people will not feel safe while accessing your pages then your access rate will drop and it also affects your ranking in the SERPS

7. Search Intent 

User-focused optimization has been a top priority at google for a long time. The goal of your site is to deliver the best content to your audience which meets their intentions. Google launches Bidirectional Encoder Representations from transformers and it is also called the BERT algorithm. This technology aims to understand what search terms should be represented in a particular context. In simple words, the algorithm of google interprets the international of a specific search even if it includes long conversational language. 

Let us tell you that after the introduction of the BERT algorithm the google is improving its effectiveness. And delivers the most appropriate content which increases the demand for quality. 

8. Long-form content 

Expertise, authority, and trust are the three most important words in the world of content marketing. Before reading any information on any site then you must have to know that it is shared by someone real. The person has the credibility to talk about it and has the right knowledge as well. You must have to invest your time and effort in the production of long-form content.

The state of the content report brings data that confirms the relevance of longer content. It is observed that the long reads of 3000+ words get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than average length articles. This will add to the expansion of your brand’s organic reach and the development of your digital authority. It will boost SERPs rankings. 

9. Local SEO 

We all have experienced the Covid-19 pandemic as it was the major event of 2020. Many people cause health and social security, consumers also had their habits changed. At the pandemic time, everyone appreciates the local commerce. It is because of many factors. The first factor is that the economic crisis led local populations to focus on supporting the local market to keep the economy functioning. 

In the same sense, transportation limitations led more people to search for establishments near their homes. This is the place where Local SEO comes in. This resource has existed for some time and also has Google my business as it is the main tool as well. 

2020 makes Local SEO more relevant and important for every business as well. By this, the local businesses were able to keep their customers up to date with changes in schedules, special deals, delivery options, etc. 

Let us tell you if you don’t use Google my business actively in 2021 then you will fall behind the competition. 

To appear in the local SEO ranking means establishing a positive link with the neighborhood. And then attracting customers who are just visiting or passing through the city. You just have to understand the SEO trends and adapt them is fundamental for improving the result of your digital strategy. 

As we all know that Google’s algorithm criteria change frequently you must have to be aware of the latest updates. The key point is that you must have to provide the fastest and qualified experiences to the user. 

10. Customer analytics, retention & lifetime value 

SEO is used by people to drive traffic to their website. But SEO is a vast topic and includes a lot of things. In 2021 behavioral analytics will become the hottest commodity. If you want more traffic then you have to work harder to close the gaps in revenue and demonstrate ROI. you must have to focus on the customer analytics of your site which shows you audience growth on your site and from different sources. You can use google analytics and there are few other paid tools also available. You have to focus on customer analytics as it helps you to know more about your customer interest. After noticing you have to serve according to the demand of your readers. To grow the reach of your site you must have to use social media. After using social media you will get to see a huge increment in customer analytics. 

The next thing is that you just have to focus on the niche of the site. We all know that niche is the major part of our site as all information will be related to it. People will also follow your site if they are interested in your niche. So you must have to provide the content related to your niche. Because if you are providing content that is not related to your niche then your readers will lose their interest in your site. Every time you should have to provide valuable content and provide lifetime value to all your readers. For this, you have to build trust with your readers by providing great content to them. 

These are a few things that you should have to try with your site. After using all the above points you will get to see a positive increment in the reach and audience of your site. Let us tell you that Google frequently changes its algorithm by introducing effective and useful techniques for their customers. So you must have updated with the SEO trends and keep going with the trend as well. 

Outsourcing SEO vs DIY SEO – Which Is Right for Your Business

Outsourcing SEO vs DIY SEO

SEO i.e. the technique to drive organic traffic for your website is valuable for any online business. But this does have a cost associated with it. If you are planning to outsource SEO work or do it in-house on your own, it will need a lot of money, time, or a combination of both. After that, you can expect high-converting traffic on your website.

If you have a small business or you are a marketing manager of a startup then you might be skeptical about spending money on outsourcing SEO work. Rather most small businesses think that DIY is the best alternative for SEO purposes. But is that the right approach? While most businesses think that hiring top SEO Company  is the best way to save time and get quicker results. But is it reliable? Let us find out.

Before we move on to decide whether to outsource SEO or do it in-house, let us first understand the concept of each term and look at its pros and cons.

What is the term “ SEO Outsourcing” concerning marketing?

The process of outsourcing in SEO is the method of hiring an agency or a contractor i.e. freelancer to manage the SEO of your website. This includes managing your on-page SEO and off-page organic traffic. It includes tasks such as generating and planning as well as execution of SEO strategies, link building, content marketing, local SEO, digital PR, and even web design. 

With outsourcing, you can take advantage of the agency or freelancer’s expertise and it can save time and cost too. This is a better option if you are hiring an SEO expert in-house because salary and benefits would cost you more. But if you are considering DIY then outsourcing would be costlier. 

With outsourcing, you can get access to the strengths of a team that will cater to your SEO needs. This is true if you are hiring a reputed agency or a team of freelancers. A team will have different experts for different needs of SEO such as PPC professionals, content marketers, graphic and UX designers, website developers, social media marketers, Local SEO experts and SEO strategists. 

Pros of Outsourcing SEO

Efficient and Faster Results

Outsourcing will allow you to take help from the SEO specialists who are dividing their tasks and producing the results more efficiently and quickly. If you want to achieve your goal then you can try outsourcing your SEO campaign to a digital marketing agency.

With the help of the digital marketing company, the SEO campaign is having a better chance of producing positive results. It is much quicker than accomplishing the task alone. If that is the case then you should hire the SEO company.

Focus on Other Tasks

Digital marketing campaigns are not exclusive to SEO. There are other aspects of a digital marketing campaign like content marketing and social media. Fortunately, outsourcing the SEO service can give you more freedom to focus on other tasks.

Your SEO specialist will monitor and handle your campaigns while you will be able to evaluate the results and be able to come up with better strategies for the future.

Cons of Outsourcing SEO

Costly

Most people are afraid of outsourcing the SEO service because of the cost related to it.

Although all the SEO agencies are offering different prices the cost of outsourcing is mostly very expensive. Because of this most people are looking for a cheaper alternative.

Before you finalize on outsourcing the SEO service, first set your budget. The price of the SEO service mostly depends on how much you can take up digital marketing. To find out the company which is offering affordable services and it should match with your budget.

No Guarantee

Of course, there are always chances of improving the SEO rankings when you are outsourcing your SEO. But the main problem is they are not giving any guarantee of increasing your rankings on search engine results pages. But the chances of higher ranking are much higher as compared to SEO service which is done by you alone. So always keep this point in your mind.

What is DIY SEO?

DIY SEO is doing SEO on yourself. it is common in small businesses. For medium-sized and big businesses, they may opt to hire an in-house SEO expert for their website SEO. This staff will be responsible for creating and executing their strategy of SEO. He will also be handling other marketing tasks of the business. The SEO professional might be the business owner himself in the case of DIY or a person or team that is hired on a salary basis.

The expert that you are opting for will work in your premises in this case and will understand your business processes and goals in a close manner. The member will thereby have a better understanding of your SEO needs and can make suitable changes to your marketing campaigns, product/service offerings, and the website too. 

But hiring someone in-house can be more expensive and one person might not have complete experience and expertise in all aspects of SEO. Also if you try DIY then you might have to first learn SEO on your own before implementing. This might take up a lot of time that small businesses and startups might not have as you would be handling other business tasks too. 

Pros of opting for DIY SEO: 

Save money: most owners of small businesses opt to save money by learning SEO on their own. If you are low on budget then doing SEO on your own can be the best choice for you. It is cheaper to do SEO by yourself as compared to outsourcing the work to a freelancer or other agency providing digital marketing services. 

The experience about SEO firsthand: initially you might find the concepts of SEO to be a bit complicated, but once you get in the flow then you can understand the techniques of SEO quite simply. The more you work on your digital marketing campaigns, the more you can implement it for the benefit of your business.

Cons of opting for DIY SEO:

Time-consuming: the thing that most start-up and small business owners lack is the time to handle multiple activities simultaneously. DIY SEO comes with a lot of time-consuming responsibilities, especially during the initial phases. Because at that time you have to learn and implement SEO together. This can be an exhaustive task especially if you are not having any professional assistance. In that case, hiring an expert for the job can be the best alternative.

A steep curve of learning: most business owners opt to hire an agency or freelancer for their SEO needs because these experts are always updated about the new trends in the SEO industry. Learning new trends of SEO on your own can be highly challenging for an individual, especially if you are new to IT. You might understand the basics easily but more advanced techniques would be difficult to implement and understand. 

To outsource or not to outsource:

We have addressed the pros and cons of each type of SEO i.e. outsourced and DIY. Now the question arises, which one should be preferred for our business. The best alternative is to do your research well and outsource your SEO work to a reputed agency that fits your budget constraints. 

The choice greatly depends upon your needs, goals, and budget. You should consider your skills in IT and search engine optimization services and your willingness and capacity to learn as well. 

Usually, one person cannot handle all management, marketing, and development tasks. So you should be ready to partner with an agency or team that understands your business needs and can use their expertise to provide you the best SEO results. Before you opt for DIY it is always advisable to consult a reputed digital marketing agency to understand their service offerings and pricing plans. 

After consulting them you can understand the benefits that a professional can offer. Every digital marketing expert and agency is different from each other. Do your research well and finalize a company that has a similar outlook, mindset, and business goals to your brand. Doing SEO on your own is a good idea, but you need to make sure that you will be able to devote enough time and take on the difficulties and challenges that will come on your way ahead. 

You should be ready to give numerous hours to learn and stay updated about SEO, PPC, web design, and similar stuff while you are doing SEO on your own. DIY SEO can teach you hundreds of things on your way ahead but you need to put in the efforts. Who knows you can soon become an SEO specialist in the future. 

Finally, the choice is entirely yours. Before you plunge into any decision, it is wise to consider the available choices in the market and set your budget, analyze your skills and knowledge of search engine optimization. While DIY and an in-house SEO expert will provide you better control over your budget and SEO strategy, outsourcing will give you a strong SEO partner that will work according to the latest SEO trends

The last point to consider here is whether you are looking to have SEO services regularly or is it a one-time requirement.

Ongoing SEO services:

SEO needs to be an ongoing process. If you stop working on your SEO then your website page ranking will eventually decline and it will impact your organic traffic. Some businesses need ongoing SEO services and for that purpose hiring an in-house expert might be a better idea. Working with an outside agency, in this case, has several risks, because the staff might change, the company policies, etc might change. But if you are holding a long-term contract with the SEO agency with strong cancellation policies then this might be avoided. 

On-going SEO services that can be outsourced would include link-building, content marketing, technical and on-page SEO, digital PR, article posting, and local SEO. This will help to reach your business goals and drive organic traffic to your website. This is very important if your business is in a highly competitive industry. 

One-time SEO project:

If you are planning to do SEO on your own, it is better to outsource it initially just for a start-up push. In this case, the SEO strategy will be set up and the agency to whom you will outsource the work would manage the content, web design, and development issues of your website to make it SEO friendly. Once the SEO is all set up then you can handle the marketing process i.e. SEO on your own and take help for some tasks if required. This will save on cost and time too.

If you are not comfortable with technical SEO or writing content for your website then you can outsource the task of a one-time audit of SEO for your website and then work accordingly. The digital marketing experts can handle the work for you for a month or two and then when everything is set up you can take over. By taking a few help sessions with an expert you can work on the areas that you are not strong at and get SEO done faster and efficiently.  

But before you choose to outsource your SEO work to a company you should do proper research about the company background, team, and expertise. It is beneficial to choose a local expert that can visit your office regularly for help if required. Also, read the reviews and ratings of the agency before you make a contract. Also, it is important to mention the costs and the package inclusions clearly in the contract that you make with the digital marketing agency. Hidden terms and costs can hurt your website SEO and business growth too.  

Promoting a Website Vs Mobile App: What Marketing Strategy You Should Follow?

Promoting a Website Vs Mobile App

Mobile and website apps fall in the category of marketing and they are not much different from each other. Of course, there are some overlaps and differences which must be known properly and both require unique and constant updates. If you are making use of the same marketing strategy for your app as you do on the site, then you are missing out on some great challenges and benefits. Both app stores and the search engines vary vastly from each other and targeting your strategy becomes easy. It helps in leveraging everything that it has to offer.

Difference between SEO and ASO

SEO is one of the widely known terms standing for Search Engine Optimization which involves the process of optimizing the web page for getting the highest ranking in the search engines. It deals with driving traffic to the site. ASO stands for App Store Optimization and helps in organic downloads in the app and optimizing it can get into higher rankings while searching. And the best thing is that you can use both the strategies for the same thing. Using ASO, you are bound by some kinds of restrictions on the App stores. There are different requirements both in Google Store and Apple Store. The app character has limits and the screenshots must be fitting into particular dimensions only. 

In the case of iOS, the subtitle and the app name can be of only 30 characters each. In the case of Google Store, it can be 50 characters with the short description being 80. There are techniques that perform better than the others and you are not required to produce anything through your mind. When it comes to the listing of results, ASO works far better than SEO. With the app stores, you are bound to get more icons, screenshots, videos, edits, etc. When you are doing a Google search on the Web, you will be getting a list of blue ticks and lots of texts.

Are you using Keywords, right?

You have to be skeptical about the use of keywords, both in-app and web marketing. Nobody is interested in reading texts that have keywords stuffed in it not making any sense and having no value. But in the App store, this is not necessary as it penalizes for the use of unnecessary keywords. While writing the short descriptions, you will be using only one keyword so as to avoid maxing out of the characters. With the App Store, using keywords more than once doesn’t impact the descriptions anyway. There, the app description is not indexable, maintaining the main bulk of the text. In Google Store, the keywords are indexed along with the impact of ASO. The use of relevant keywords with low difficulty is mostly seen in SEO writing.

While the tools for ASO and SEO might vary, the processes are mostly the same. Because the end result turns out to be the same. 

Behavior Impact in case of marketing Strategy

Webs and apps are two different things as the apps are used mostly for all the mobile devices and tablets while web pages are easily accessible on desktops also. This is a mobile using generation where many customers are spending around 4 hours of their time on phones. Many users need an app for tracking before going to the web for making the final purchases. If anyone switches between platforms, the marketing strategy should be such that the single-user avoids making bad customer reviews and requests. The mobile users go extra ways for making it available in the market to the users like push notifications and geo-marketing for boosting marketing traffic. Geo Marketing is used when the users are using geolocation for determining the part of the market strategy.

Many users take advantage of this as well to find out which time of the day more customers are interested or active on their phones. All of these using habits are so important to know if customers love using web applications or app strategies. 

Taking of the marketing funnel

The funnels are different depending on the type of website made available easily to the users vs the apps that are used upon installation. The funnel of the web page is more about curating the ideal journey of the user for reaching the end goal of the conversion. It requires action right from the start like app or web marketing as the funnel also requires action in the later stage.

How do the landing pages differ for both?

The app landing pages and the web landing pages are very different from each other. The landing pages of the apps can’t be changed as their engagement points are fixed. The web landing page allows in determining the points of engagement and minimizing the chosen event. This is in the form of subscribing to a newspaper, filling in the lead form, downloading software, etc. It’s basically the first page where the users are tempted to be attracted to introduce your brand properly and you can see your users valuing your content properly.

In the case of mobile landing pages, it is imperative to keep the copy above the fold. The fold is the text cut off point that you either need to scroll or even click to read more the rest of the text. The app’s desirable texts can be presented only before it is cut off completely.

The mobile landing pages provide a template for placing the text and visuals while the web based on gives more flexibility providing simpler goals. The web landing pages offer a form to fill for buying any product or subscribing to the newsletter. On app pages, the main thing is downloading the apps. But they also aim at increasing the exploration of the web page which the users scroll for reading the screenshots and reading of the long descriptions.

Best Marketing Strategies for promoting mobile app

The total number of users using apps has increased globally to 42 billion which is huge. The marketing strategy used today is completely digital. As the customers and the potential users are online, the presence of the online marketing strategy is bound to stay. Digital marketing is a set of activities followed for accomplishing your goals with the help of an online presence. The main idea of business is to achieve some coveted goals.

1. Leveraging of Machine Learning

Machine learning has turned out to be a game-changer in the app marketing sector with marketing enhancing by procuring the streamlining procedure and unlocking powerful user insights. The advantages are:

  • Data Mining

By investing in data in real-time, it advises you to make some smart choices with machine learning technology enhancing the performance of the business. It also helps in simplifying the marketing process.

  • Keeping customer value

Machine learning is so easy to discover and draws all the users which are important for the business. It considers all your business outcomes and creates the initiatives that are similar users at the upscales finishing all such activities.

  • Personalization

Machine learning helps you in decoding the right messages and coordinating the same giving it to the apt user at the right time. As per the research of Google, 81% of all the leading advertisers think that machine learning is critical in providing a personalized experience.

2. Using of Smart ASO

With more than 180 billion people making use of it, a comprehensive ASO strategy helps in completing the downloads. 

  • Backlinks

It is to see whether these backlinks help in affecting the application ranking on Google Store. Well, the answer is Yes as the backlinks can surely help you in improving all your rankings. This is as per the 2018 ranking plan. 

  • Using of SEO+ASO

Try using the combination of SEO and ASO together and you will be amazed by the wonderful combination that it is. Combine all the store rankings and make use of SEO research for the engineering of the keywords. The data that you get is valuable and this can be utilized even in the ASO strategy.

  • Adding of Title and the subtitle

Combine writing both title and the subtitles for getting higher rankings on the search engines. Appearing of keywords in the app and the meta titles help in leveraging the various keywords for combining them in your application. If you are adding a keyword or meta description to your application, then you have to rehash the same in the keywords field. It put more emphasis on the keywords and the free spaces for adding characters in the fields.

3. Video Marketing

Video marketing always is appealing and leaves a lasting impression on people’s minds. About $1.8 billion is spent on making video marketing as it is helpful in gaining more audience and you will find many following the pattern. Making a promotional video helps in comprehending the manners through which the campaigns can help people. It also helps in putting emphasis on the uniqueness with which the application is run.

There are some additional videos also which are played along with all other promotional videos for running on platforms like YouTube, Facebook, Twitter, etc. It helps in the retargeting of Instagram if it is needed.

Top Website Marketing Strategy for promoting business

1. Pay Per Click Advertising

Through PPC, all the marketers can place the bids for placement of the search engine’s sponsored links using specific keywords and phrases. If the big is higher for any keyword, then the ad will be appearing in the organic search results when the users are typing the keyword in the bar. It is a cost-efficient way and pays only when the clients are clicking on the ads. You can also create remarketing ads for reaching out to the people who have shown an interest in displaying the products and reminding them what they have looked for on the site.

2. Content marketing

This is one of the most effective ways of generating new leads online. It creates infographics, ebooks, guides, blog posts, etc. You can also make use of visual contents like photos and videos for giving people an insight into what they are looking for in the business.

Don’t use your content for sales pitch first and find out various ways for reaching out to the audience and help them learn more about the business. This way you can reach out to the bloggers or reporters, and the more reputable links the business earns, the more powerful the sites tend to be. This ultimately leads to higher ranking results. 

3. Web Design

Many times your website is the first interaction point between business and all the potential customers. This will require you to make the first impression. With great web design, you can reach out to more customers for earning revenue online. With a sleek design, it helps in improving the user experience by making it easy for all the visitors to find information that the customers need.

If you have a well-designed site, people will be spending more time learning about the contents of your business. They will likely become your customers reaching out to be the positive signals to the search engines.

Testing of Mobile Vs App

The important difference between A/B testing for apps and web pages is that the testing of the app is done in the store and not in the app. A/B testing is done on different platforms and if you are wanting a free option for Android, then Google Play experiments turn out to be the best. Test for the graphics and textural assets.

Conclusion

There are so many similarities and differences between marketing websites and mobile apps. But the similarities are higher and they are rising their similarities even more. Mobile and website apps are growing gradually but you have to know the best ways of investing in your mobile app or website. And that will win that can reach a larger audience. And you will win in your business!