On-SERP SEO and Why it Is The Future of SEO

On-SERP SEO

Many people are not aware of what is ON-SERP. But before that, you should understand that what SERP is and how it is linked with SEO. For more clarification, many people may not be aware of SEO as well. So SEO is search engine optimization is a type of method which helps in improving the quality as well as quantity of traffic on websites or any web page. And SERP basically stands for Search Engine Result Pages, we can also say web pages which are served to the people whenever they search online by a search engine, For example, Google.

 So now we get an idea of what SEO and SERP are. Now coming to the main topic which is ON-SERP, is a multi-faceted SEO strategy. This basically always focuses on getting as much real estate within the target Google SERP as possible. It also helps in taking every query of search as a whole rather than optimizing and monitoring a single place. 

How can you use ON-SERP in a better manner for increasing Brand Awareness and CTR?

Whenever a user searches for something they get organic results for catching the user’s attention with the help of paid ads, any type of knowledge panels, featured snippets, and many more like these. If you have any type of integrated Page 1 marketing strategy, then it’s really good. But if not then this is the best time when you can take ownership of all the types of elements present on Page 1, but not like the organic stuff. How can you do that is the main question, with the help of ON-SERP you can achieve this. And follow the below-mentioned points:

The SERP is the most competitive and you have to see many different types of media elements ranking to get better in this. The new elements on Page 1 which is rooted in declining website traffic for top-performing keywords. The organic one is now bumped by many types of Ads, maps, media, elements, and many featured snippets. The most competitive version of SERFs is now zero-click searches, maybe you don’t know about this. So basically it is the answer which is displayed straight on the search results page. 

So how can you use ON-SERP SEO to stay competitive, this helps in the work of optimization of Page 1 entirely. The basic thing is to take up as much as real estate on the page as they help in increasing CTR and then generating organic website traffic. This all will require a paradigm shift for many SEO professionals as it is the best strategy for increasing search appearances. 

The main traffic potential is what you need nowadays, whenever your keyword researches. Always first define your target pages and then start selecting target terms. This is really very important to shift for making a future proof strategy.

Factors for new SERP reality: 

1. First is the search terms

2. Second the monthly search volumes

3. Third is keyword difficulty

4. You can also adapt some efforts to factor in the presence of featured snippets

5. The other media elements present

6. The decreased CTR for the organic results

For now, you can add CTR in your keyword research as well as decision making.

You can also go for some actionable tactics for optimizing the site in competitive SERPs. Now after the above points start boosting your search presence so that you can cover how to take over different types of elements. This involves an increased presence in Ads, knowledge panels, and many more. You can do these tactics for optimization which are mentioned below:

1. Optimization top 10 ranking keyword

2. Optimization for the Google Sitelinks

3. Adding of Schema markup when it is appropriate

4. Next is using and optimizing Google My Business

5. About the run branded PPC ads

6. Optimization of the social media channels for appearing in knowledge panels.

7. Optimization of images 

What are the parts of ON-SERP SEO?

There are various parts which you can find easily, that are:

  • The meta description and the title tags

Meta descriptions are really important to be written on your SERP SEO. There are many features that should be there as it needs to be no longer than the 160 words and it should give a clear value proposition which answers the people’s question. 

  • GMB which stands for Google My Business

You can make them stand out just by including all the relevant information by following these features mentioned below:

– By putting different types of photos, a perfect square-sized logo picture that clearly spells out the brand. So it is basically putting images and videos

– Try to grab knowledge about making a page on Wikipedia for your organization if you don’t have one. So including snapshots from Wikipedia is another point.

– Last is getting more positive business reviews, which helps you to increase your credibility. After this just always monitor and then respond accordingly. If you got negative reviews, then try to reach out to the users to get a better rating by asking where they feel any type of improvement.

  • Using more breadcrumbs 

These are the best tools for navigation which helps the customer to know what is on the site. And also help the user to understand the content of your site in a better way. This feature or say tools always help to enhance user experience. 

  • Use of featured snippets and PAA (people also ask)

If you don’t know what is featured, a snippet is basically the result that appears on the search engine’s organic search results. For the PAA you need to answer some direct questions which include FAQs, structuring your content by just using headers, and then formatting it in the form of lists. 

  • The schema mark-up code

As the name suggests it is a code that helps you to search engines to understand the content on websites. The code gives you a chance to increase your ranking and there are many types of mark-up codes that you can see. And use them in any type of content, articles which consist of images, videos, or products. With the help of this code, you will get more information for your page and this helps to explain it in a better manner. 

  • The use of map pack

If you are looking for local results then the map pack is the best platform to get on Google’s SERPs. To increase SEO you can also embed in many places like in the content of the press releases. 

Why is ON-SERP SEO the future of SEO?

Well to get to know how ON-SERP is the future you may have got the idea from the above information, but to understand in a better way than what is going on you have to go back. Back old days of the search engine like Google used to get some serious threats. And that point of time Yahoo and others were the masters. This makes Google work in a hand in hand position with the help of content creators and play well in the field of digital marketers. In back time people used to put their content on Google and show them as a favour which was really humiliating. They were really trying hard to get creators and businesses and in return, it provides clicks to them. 

So Google was trying to be nice as the creators and others can stop using it for putting content and just apply robots.txt files. But the turning point came when they got around 90% share in the market. This time they become the master, and they experiment to see how powerful they were. They have done many things like putting their logo on their competitor’s search results and many more things. 

So what are the changes?

Changes can be seen more on mobile phones and using featured snippets, structured data, and mark-up which is mentioned in the above paragraphs. Snippets usually show the list of restaurants without clicking on their site and you can easily see the comparison. And through this, you will get an idea of which one is better. Use of videos on the platform like YouTube which has a heavy bias. 

What things can you see easily without clicking?

If you search for a weather forecast at your place and have a query, then you can get help from Google SERP. If you check for flights then Google will show you the cheapest flights it can find at any time you want to get and wherever you want to go. Another topic is sports, on Google this will show you results, tables, and many details according to your preferences. You don’t have to click on them to see as they will show nearly everything that you may want to see. So now if you want to see hotels, it will be quite difficult. you can find many beautiful or notable places or people you want to see or get more knowledge about them. So just scroll down and you will get to know many things through the SERPs by pressing little arrow buttons present there. If you want to know about some famous brands, then you will get plenty of information about nearly every company you want to see. But if you are just doing a simple search then at that point SERPs will help. For searching for different definitions, you can easily check it by just typing it into Google. 

You will get the direct answer without clicking anywhere, which is easy to understand by anyone. About celebrities, many people want to know about their age, famous films, religion, and many more things related. You can also search for many differentiations between anything like what is gain and what is profit. You can also easily translate any language without clicking on any link, and easily understand. With the help of this, you can also take help in currency conversions, and get direct answers for sure. 

Does traditional SEO still make sense?

You may not know about many things as Google has become a monopoly as it collects information or data from various sources and then displays it to the interested user’s preferences. Below mentioned are the factors that how SEO makes sense.

• Firstly, on your devices there are almost 60% questions or queries which lead to a click on organic search results, this happens on your desktop mainly. On your mobile phones, the percentage will come down. 

• Second is the best top 10 pages will appear when you search a particular topic. These top 10 will give you the accurate information that you are looking for. And this information will be on the first page so that the user can be satisfied with the queries. 

• Third factor is that, for example, if a person searches for the types of birds in Google then the person will be more valuable than the person who is just searching for beautiful bird’s photos. He/she will be a valued customer of a pet shop. This helps to come up with the right selection of key phrases. 

• The Last factor is that when you are in the top 10 searches which is an important factor then it is also important as the way in which you do it. This is the time when ON-SERP helps you in the optimization of how the pages should be displayed and especially on the first one in the search results. 

These are some of the factors, but there is one important question too. that it is worth to be displayed in the search results in the position of zero? As the user will get information without clicking. So to solve this problem you need to increase the profitability of gaining organic website traffic with straight answers. There is a requirement to think about this, to select the keywords properly. Apart from this, you have to think about the CTR given words as well, as it gives a simple impression of the words which are used at the end with just a click. 

Reputation Marketing: Tactics to Manage and Protect your Brand

Marketing

No matter whether you sell your products/services online or offline, you need to have a solid online presence. And for that, you need to manage your business’s online reputation.

The thing you need to accept and remember here is if you don’t monitor and control your business online, someone else will do it. Online reputation management (ORM) is all about monitoring and managing what the others are saying about your business on the internet. Like if someone has made a negative review about your business, ORM will aim at fixing it.

But the question is how? Here we have mentioned some strategies that an ORM agency use to manage your business’s online reputation but before that, it is vital to know the concept of reputation marketing and its importance.

What is Reputation Marketing?

Ideally, reputation marketing is brand marketing but in a more specialized manner. Most businesses spend a lot of time and effort in their branding nowadays. This is because most customers make use of laptops, smartphones, or other digital platforms to search about businesses and their brand value. 

Reputation marketing is all about building the real-time identity of your brand. Businesses can build this identity using different mediums such as reviews, online comments, critiques, and complaints which are given by their customers or expert critics. 

Nowadays testimonials of real customers, especially video testimonials and word-of-mouth marketing concepts have become a lot more powerful. In the digital world, this word of mouth marketing is done via blog comments, re-tweets, likes on Facebook, reviews on Google Business, and liking/sharing/following on different social media platforms across the internet. 

By using this concept, businesses come to know about what their customers are saying about their services or products and can make use of it for their benefit, to make changes to their products or services, or to provide additional services. This can be ultimately used to improve its industry ratings and it has a direct impact on their revenue generation. 

Importance of Reputation Marketing

Nowadays online reputation marketing is crucial because there is cut-throat competition and hundreds or even thousands of businesses operating in the same niche. Customers want to give their work to a business that they can trust. The base of this trust is created by checking the online profile of the company to see whether a company works on the same values that the customer prefers. If the customer is concerned about customer service but your company has negative comments about after-sales service, then they might move on to your competitor to do business.

1. Keep Control of the Result Pages on the Search Engine

The search engine page, also known as SERP is a page that appears when any user searches for a specific term on the search engine. The term can be your company name. usually, the SERP would show around 10 results at a time. The goal of your reputation marketing should be to show positive results for your brand on that page. 

These results need not be your web pages. But you will get the link of the three results which would be directly getting a link to your website. For improving the SERP of your brand you need to go out and then find out the positive results and then need to push the links to those results. More fortified you will make the positive results on your SERP, more would be difficult for the piece of the negative information to come in the list of top 10 results. 

Search Engine Optimization

Even if you need and want the positive results from the sites other than your own then you will have to understand the SEO and do everything which can fully optimize the website. You must make sure that the code is formatted properly, and the content is rich in the keyword.

It is not easy for SEO to attain every incoming link from the external sources. Wright is believing that it is separating the men from the boys.

Google Suggest

Google is suggesting that when you are typing in the search box of Google Search. These are the suggestions which have been created from popular searches. The issue of reputation will appear when the brand name is getting tied with the negative search time ex. Rip off.

Wright explains that People always want to know the bad stuff and they will always click on the auto-suggested search button. And when people are doing this then this will reinforce the negative search popularity.

But there is no proven way of combating this issue besides driving a large number of searches which will not include the negative term. Wright is saying that the PR campaign will help in creating the brand but, the negative googles suggest search is very difficult to counteract. But you must always remain aware of this area of reputation management. 

2. Asking Positive Reviews from the Customers

The huge area of the customer online empowerment is the reviews of service and the product. Positive reviews are always great, and people are often motivated for writing reviews about negative opinions and experiences.

He is also adding that every single company no matter how good it is will have someone for writing bad about it at some point in time. And this negative review will not be true. It could come also from your ex-employee, might be somebody having a bad day or someone who is trying to increase their count of reviews.

Wright also asked about How do combat negative reviews. Well, there is no way by which you can stop people from writing something bad about you.

The best way for combating this is to create the strategy for the positive review. Always ask your customer to write positive reviews for your brand. Instruct the salespeople and the frontline employees to ask the satisfied customers to give their reviews online.

Create the Review Portal

It is better to create a review portal on your website rather than requesting them to give their online reviews on different sites. Make this page into your main page navigation and then transfer your customer on this page so that they can give their reviews.

Wright has offered an example of the car dealership client. The dealership is having the service department which is of great marks, but only the unsatisfied customers are leaving the reviews over there. Then the company created the review portal and asked the satisfied customer to leave the positive reviews on their website. 

There are the companies who are also asking about the post-purchase surveys which can be used internally besides asking the reviews from the customers. In this way, you will get the customer feedback, and this will also help in creating more and positive reviews for your brand online.

3. Dealing with Customer Complaints

It is always advisable not to get in an argument with the customer online. It is like fighting the battle in the territory which is not yours. And in this case, you will sound defensive.

Go on a platform like a radio when very limited people are calling, and thousands are listening. When someone is putting the complaint or griping about the company online then you should handle that properly as loss of the people are watching you as to how you are handling the situation.

Below are some of the ways by which you can handle most of the online complaints

  • Don’t admit the guilt
  • Always open the conversation with I am sorry that you are facing this problem
  • Try to take the response online
  • Do this by writing as, please give me your email address or phone number.
  • Never air your dirty laundry in social media

If you get the complaints on Twitter, then ask the person to follow you so that you can send them a direct message

When you get to face a very combative personality who is continuing the interaction in the public only then this will create more negative content about your brand in the search engines.

If the problem is very simple and easy to solve, or if you are providing the information then always go ahead and handle the situation publicly.

For the complaints which are taking offline, try to find out the issue. Sometimes you might have to deal with people who are not happy. But if there is a real issue then always try to solve the problem.

As a good thumb rule, always solve the problem offline not more than three times. If the person is not ready to accept your offer and continuously posts the negative content about your brand, then you start looking like a reasonable party, and the negative impact of the complaint is diffused.

People are having megaphone on steroids and it is known as social media.

Monitor your brand

The way of tracking down the online complaints regularly is to monitor the brand through free reputation marketing tools like Google Alerts. Also, there are various paid solutions available with more features.

This is not something that will break the bank, but it is something which is having the potential to save your business. 

Rules have Changed

The reason for the change in the rule is because now content is consumer-generated. In previous days on the message boards, it is not advisable to respond to the complaints on the same forum where it is happening as it will flood the negative comments about the company. 

Now in the social media digital world, you can directly address the complaining customer and then quickly move them to the offline conversation.

4. Do not be too Afraid to ask for help

It is quite easy to lose your brand reputation, and this can be done by reacting too late to solve the issues associated with your brand. If you find a crisis that is occurring, you should look out for someone competent in your company or outside it to solve the issue of the crisis on priority. 

It is important to get immediate help if the crisis or issue is appearing in the SERP results. 

Because over here the reputation problems can cause a lot of damage. Those businesses that are not a common name are at a higher risk for negative results on SERP. With the help of proactive reputation management, you can avoid or solve these crisis issues. You cannot do any calculation of ROI that you spend on being proactive. But if you do not save your brand reputation proactively then you might lose a lot of money and face the crisis. 

5. Pick up your Pieces and Try to Avoid your Problem Again

After your business faces a crisis then you should check out about what happened, how it can be prevented, and how it affected and how it will affect in the future? By answering these simple questions you can prevent such crises from appearing again for your business. 

6. Build your Brand Reputation

Just waiting to build your good reputation is not going to work and is not a good marketing strategy. If you are looking to get positive reviews and feedback about your services and products, you should put the energy and time for that. For that, you should be aware of the reality of your products and services. 

You should search for relevant hashtags, read comments, and look on the internet for comments of your business or brand. By knowing about what people say about your business, you can then harness this information. If there are bad reviews, do not overlook them. You should deconstruct them and understand what is going wrong. 

If the same thing is mentioned in multiple comments, then you should change the product or the way you perform a particular task in your business. This can create a big shift in the minds of your customers. By doing so, you can improve your brand reputation .

If there are positive reviews, then check for the areas in business for which you are getting praise. Try to improve in that area so that you can perform better and remain ahead of your competitor. 

With reviews, you can gather a lot of information, you will get to know about the likes and dislikes of the customer about your products. In this way, you will be able to turn around and give them exactly what they want.

7. Market Your Reputation

When your customers are doing marketing for you It does not mean that you should stop communicating with your existing channels about your brand message. 

If you want to use reputation marketing, then take the advantage of it by creating the campaigns, and then pay close attention to it. 

This is more than the reviews which you are taking from the customers. You should get to know here either your customer feels positive or negative about your product.

Drill down to the specific things which have been told by the customer.

Pay attention to the keywords which are kept on popping in the online comments and reviews. This would inspire you in your next campaign and will also help in direct addressing to the comments.

For example, if you are continuously seeing the word inconvenient then this will be taken as the negative review. You can create the marketing campaign and the strategy on social media which would be the focus and highlight the convenience of your product and the service.

In this way, reputation marketing will help in identifying the problem and creating the solution which can drop directly in the lap of the customer.

8. Managing Reputation

In reputation marketing, you will get a wealth of information from the customers.

For the comments and reviews of your customer, you will have to spend some time with the customers and keep them engaged with your products.

If you will introduce a new product then you will see the sudden spike in the reviews and the comments. 

After several months’ customers will lose the momentum and then turn their attention to some other place.

If you want to manage the brand reputation and want to keep the dialogue open, then you must try to keep the hype going. In this way, you will never fall from the radars of the customers. To do this you can generate offers and promotions, host events, special offers for your followers or give exclusive discounts to your customers. By using these tactics, you can motivate your customers to make a purchase when they might be usually looking out for some other brand or the next offer. 

9. Monitor your Reputation

To monitor your brand reputation, you should follow repetition. This does not mean that you read your reviews once and then do not check them at all again. The conversation with the customers keeps on changing every day. 

What might seem to be boring and irrelevant to customers today might become the hottest trend in the future. So, you should monitor your reviews regularly to monitor what are the talks about your business and brand. 

You can read your reviews regularly either weekly or daily and keep track of your posts on social media, look out for online reviews and scroll through the messages posted on your Facebook or blog page. This will help you to see if your marketing is working or nor or your business is de-railing back after a short gain. 

If you see your comments in a year, then you would miss out on the negative comments on which you could have made any changes or taken any actions. By keeping track of the comments, you can identify your business areas that need improvement and take prompt action on it. 

If you want to satisfy your customers, then you should satisfy their needs and listen to their opinions. So, you should listen to them and respond accordingly. 

Keeping your customers happy is the key to successful brand reputation management. 

10. Publishing quality content

You can easily outrank the negative content by posting quality content on regular basis. By doing so, you can increase your chances of getting listed in the top 10 Google results. You can post this content on your blog and social media platforms.

Verdict:

Brand reputation is vital for the growth of the business. A positive brand reputation builds customer loyalty as well as increase their confidence in your brand and the products offered, thus driving sales and growth.

In today’s ruthlessly competitive business environment, being positioned as a brand with a good reputation is important. Your brand’s online reputation is evolving and re-defined by every social media comment, blog post, and review. So, it is essential to proactively manage and improve on all the feedback received online to stay ahead and keep business afloat.

5 Proven Ways to Get More Facebook and Google Customer Reviews

Google Customer Review

Creating a positive online image in today’s fierce business world is more than essential. This is because it plays a major factor in people’s purchase decisions. However, many brands underestimate the power of reputation management until they are barraged with damaging content from all over. Everything from here on then starts to create what PR experts call, online reputation crises. It is a situation that no brand wants to be in. so, it is better to take control of your brand’s online reputation from the beginning. 

Over the years, the world has been advancing in many different fields. The fields might have been the same but then the approach to the field has been undergoing a lot of different things. For instance, the films that were made in the earlier days are now made with more sophisticated equipment which is going to be used all over the world. The black and white films were made and are now made in color with the best quality ever. There are movies in 3D that are being released and there are many technologies used. The films remain the same but the approach is different. In the same manner, the marketing department has also undergone the same kind of change with the help of digital marketing as such. 

People must change their way in which they think as such. Many people are using the internet for their use. The people open the internet even if they want to know the meaning of any word for that matter. In the earlier days, the people used the dictionary which is no more of much use to the people as such. Therefore, the marketing section has understood this thing and it has been seeing it that it is making the digital world as its base. Many things can be used in the digital world. For instance, some websites are going to speak of their products and there are social media pages. All these have to be used and the people should know that these products and services exist for that matter.

In the digital world, there are many times where people are not going to reach the products. To see to it that the people are all aware of the products, a description of the products or the services should be given to the people so that they will know what it is. 

The product is going to be sold only when the product is going to have quality google customer reviews for itself. The people are not dumb and they are going to check the reviews before they buy any product or take up any service. There are a lot of ways in which the companies are going to get the reviews. But whatever tactics they use, they will always be one main way in which they can see to it that they are achieving good reviews. That is as follows:

Hire a Content Writer to Impress the Customer with words:

There is a way in which these products or services should be portrayed. The content that is written for the product is going to have a lot of impact on the service provided to the customers and they will like it better. Anyone will like the normal content but if you want satisfactory google customer reviews, you should make sure that you hire a copywriter and a content writer. It is always said that words work their magic and here are a few things that will have to be followed when it comes to content and strategy for better reviews.

1. These days, everyone is using the marketing strategies of the digital world and everyone is describing their products. If you have to be unique in what you do, then your content has to be different from the others. This is possible only if you make sure that the copywriter western that you are hiring has to be very much experienced in this matter.

There are a few things which will have to be kept in mind. Language is one of the most important things and the language used should be understandable by everyone. For instance, the people who are not very good at reading should be able to get the point and the people who are already well-versed with the language should make sure that they are going to find it attractive for that matter.

2. The content written by the copywriter western should be very creative and the people should make sure that the trend is being followed in the content. The general public is going crazy for the trend and this should be implemented on informal platforms like social media and a pinch of it can even be included in the website pages as well.

This should not be missed and the people should make sure that it is very much understandable for that matter.

3. However, the content is not the only thing though it is a major part of the story for that matter. After the development of the content, the people should see to it that it is reaching the audience. There are many times where the content might be really good and all but it is not reaching the general public. It is the public who is going to seek services or buy the products. Therefore, the public should know about this and this should not be missed. To make sure that this is reaching a few writing tools will have to be used in the process and they are the SEO tools.

These SEO tools are going to make sure that the content which is written by the copywriters is having those keywords and phrases which will be useful to the people to easily reach it as such. Some experts are going to help us out with these things as such. When this is in progress, the people should make sure that they are also keeping a check on the plagiarism.

There are times when it is not intended that they copy from the other content but there are times when the people are going to see to it that they have the same kind of ideas and there might be a clash in these for that matter.

To avoid all these things, people should be very careful about what they are writing on the internet. Apart from just writing about the products or the services, it would be better if they are trying to keep all the audience engaged for that matter. There are times when the people are going to speak something negative when such types of interactions are happening and that is going to lead somewhere else.

The interactions are going to be very helpful until everything is going in a positive direction. If there is something which is going negative then the image of the company is going to get damaged. Therefore, people should be very much careful when they are going to write something in the digital world as such.

This is going to be very much tedious if there is anything wrong. Hence everything should be under surveillance to be going to be in the right direction.

Create a Good Website to Impress the Customers:

The website is the most important thing that you will have to consider working on. These days, everything has become modernized. People are not sticking to the conventional methods where they are enquiring from the people about the performance of the company and the quality of their services and goods. Those days are long gone. Now, if the public or any bigger companies who want to collaborate with you want to know about your company, its working style, or the quality of its products, then they will take a look at your website. The website is what is going to create a proper impression of yours. The more attractive and interesting the website, the more chance that you will get more clients.

Therefore, the website design has to be done carefully in a very systematic manner. To achieve this, there is website developer Brisbane who has been coming up. This is the main aspect of the marketing strategy. Even if you fail in the marketing department, this website is what is going to save your company from falling.

Web development programs have one of the best web developing companies which develop websites for many different companies. They have got a few of the most talented people on their working panels who are very creative when it comes to the art of developing websites in many different and significant manners. These people have been successful in portraying the same kind of conventional content in many different ways as such. This is what is needed to produce the best kind of website. A well-organized website is what people are looking forward to and these established companies have succeeded in delivering the best possible outcomes according to the needs of the people. 

In earlier days, the people used the newspapers as their source of marketing. But then, the times have shifted from the newspaper days to the internet days as such. The people are no more using the newspaper as much as they used to use before. This has hit the marketing field badly and with the shift by the people, the field also had to shift the base as such. In this manner, the people had to make sure that they were running with the team for that matter.

They started making the internet as their base and they have been developing strategies to see that they are making progress in the field for that matter. Over the years, the website developers Brisbane has become extremely busy. If people want to study about the company or their products, they have been using the websites. Therefore, to see that the companies are making a good impression on the people, they are having to build the most good looking and informative websites. In this regard, website builders have been having a greater demand. 

Ask the Customers to Leave their feedback:

It is important, to be honest, and see that you are gaining the trust of the customers. If you just simply ask the customers to leave good reviews, it is going to sound very humble and the people are going to consider it. This way, you are not even having to try too much. You will just have to make an effort to ask the customers to come to you.

Check back on them:

People like it when they are being checked upon. They are going to see to it that they are being remembered by others. If you could send an email that will ask the customers to kindly leave feedback on how they found their services, it is going to sound very formal and professional at the same time. Therefore, this is going to be one of the best ways to have good reviews on social media and the internet too.

Have Good Products:

Whatever you try, one strategy is never going to fail and that is having the best products genuinely. If you have good products, there is no question of even asking for feedback from the customers. You can always expect good google customer reviews from them. This is the most genuine way in which you can see to it that you are going to earn good reviews on social media like Facebook and Google also. The more genuine you are, the more you are going to be trusted by your customers.

The digital world can be as dangerous as it seems to be advantageous and it is necessary to keep an eye to it. The digital marketing agency has become a commonplace to visit for the sake of advice as such. Every once in a while, the people are going to see to it that they change their tactics and means because they will get old and bored. In the same way, they changed the way they are going to broadcast the information also.

These days, the people are all glued to the internet and for every small thing, they are seeing to it that they are deriving it from the internet as such. The internet has been helping people in many ways. It acts as a connection to the world around them also. It acts like a newspaper for them. It is a laboratory when they are learning new things as such. Because of the wide range of varieties and options that it has been providing, the people have decided to make the internet the means and the platform of communication and they have been seeing to it that they are making the full use of it as such.

Why Digital Marketing and SEO are Vital to Online Reputation Management?

Online Reputation Management

Creating a positive online image in today’s fierce business world is more than essential. This is because it plays a major factor in people’s purchase decisions. However, many brands underestimate the power of online reputation management until they are barraged with damaging content from all over. Everything from here on then starts to create what ORM experts call, online reputation crises. It is a situation that no brand wants to be in. so, it is better to take control of your brand’s online reputation from the beginning.

However, it is a tough nut to crack, but do not worry, we are here to make things simple and easy for you.  Here in this article, we will explain certain steps your brand can take to stay ahead of the game.

What is the meaning of Online Reputation?

The best way of understanding online reputation is through doing a Google search as you will find so many things that cannot go unexpected. There will be possible chances of being a wall between you and your customers where you cannot deal with business nicely. Websites are functional with one-way information flowing from the customers with communications going from the top down.

But the scenario has changed since the last decades with customers very eager for the brands and the products that they choose. This enables making use of online platforms. Many brands are encouraging customers to participate in all brands. From going through online communities, customer engagement has reached a completely new level. Even though it has so many benefits, there is a flip side to it as well.

Customers are more used to sharing experiences online. Whether sharing it through a Facebook post or even in a tweet, people can be seen sharing their experiences about products. This is the very fact that people will always remain online. Even if you don’t want people to remain online, they will stay no matter what. Being positive and prepared is the key to using online methods in a great way.

What is Online Reputation Management?

It is the process of influencing customers when they are planning to buy a product/service from you and putting good things about the brand on the internet. The brands are portrayed in such a way that they are constructive and customer eccentric in the same direction. Another way is combating all the negative results by dealing with them in interesting ways. You can convert the negatives into positives by working on the issues people faced with your brand and improve as the needs of the customers.

Importance of Online Reputation Management

The importance of online reputation can be seen in every business because every business wants to stay ahead and be profitable. ORM is important even when choosing your food and any online services because when you get negative comments, who will buy your products? Even when someone is looking for a dating app, they will check out the reviews so that they don’t fall into the trap. Every entrepreneur tries to give a proactive approach while monitoring public reputation.

They can achieve this using social media platforms and businessmen should check it at regular intervals to see whether they have got any negative comments. They can change their business strategies accordingly.

Advantages of Online Reputation Management

Reputation management through digital marketing is so helpful for both new and old businesses alike. It gives a competitive edge to all the businesses working under the same niches. It also helps in increasing the revenues of businesses. Some of the benefits are:

  • Helping in building brand image

Online reputation is the best way of stopping what people are telling about your business on the Internet. Negative comments are so bad for business and it can take the business down. However, when the business is focusing only on the positive points, then it helps the brand in excelling. Negative reviews can’t be removed, but they can be reduced with more positive reviews by working on all aspects of the problems faced by customers. By doing this the company can be seen only concentrating on the positive parts of the brand and business.

  • Helping in customer engagement

Whenever people are facing some problems with products/services or they are not getting what they want, then people tend to discuss this on online portals and forums. You can lose your prospective customers if you are not helping them in getting what they want. Online reputation management helps in assisting all the happy customers in focusing on the good of the company and tells positively about the business in forums.

Unhappy customers will also come to know of this and they will try to address their problems and solve them at the earliest. It is all about showing all the prospective customers about the fact that sometimes transactions might not work out the way you want it to. So, customers should not stop unless they get what they have been looking for.

  • Optimizing of business

It also benefits other aspects of the business-like improvements in the weaker sections of the business and taking it in the right direction. Try enhancing the business to be able to deal with customer satisfaction. One of the pillars of brand reputation management is optimizing for the right keywords and anchor texts. Then write high-quality and relevant content and publish guest posts on high authority websites. The aim of SEO is to provide more recognition to the brand by getting its name on the top of SERPs.

  • Improving sales

In this competitive era, if the brand has a negative impact, it can lead to the downfall of the brand mattering both small and big businesses alike. The popularity of social media puts brands in a better picture and helps them to connect aggressively with all the customers. It helps in developing a strong brand reputation not only in the digital space but also in the hearts of consumers.

Threats to Online Reputation

For having a good online reputation, you need to know what leads to the negativity of your brand. Some of the ways are:

  • Getting negative reviews

Reviews have become the part and parcel of life and if you are getting negative reviews then you won’t be interested in running your business positively. Whether it’s about writing a restaurant review or about a product on Amazon or Flipkart, people buy products mostly after reading reviews.

95% of the customers are reading reviews and buy depending on the reviews that they get. There are many dedicated sites only working for customer engagement and negative reviews can directly affect the reputation of the business.

  • Having consumer complaints on social media

These are not harmful but if not handled properly then it can create a bad impression in society. Many customers take the resort of posting something on social media channels if they don’t get a good customer service or if they were delivered a bad product. Through social media sites, many people come to know of it and people start losing trust in you.

  • Unfavorable media stories

When it comes to selling brands, the main thing is about bad publicity that can destroy the image of the brands. If you are selling products, you must sell only genuine and reliable ones. As the media sites are available 24×7, if you are selling bad things, media coverage can destroy your entire reputation which is not good for your business at all. For this, the best example can be Maggi which because of media coverage had to go through so much.

Marketing channels used in Online Reputation

Online reputation is also called online reputation marketing and there are several techniques that you can use for progressing with the same. Some of the key marketing channels are:

  • Earned media

Earned media is mentioning the positive brands that you don’t need to pay for. They are earned because of superior quality and after using the products based on experience. Of course, you will always find positive influencers who can tell nicely about your products and they give nice reviews also on the forums. Customers are likely to buy from brands endorsed by someone famous or an authority figure in the industry. Influencer marketing helps build brand awareness and easily builds trust among your existing and potential customers.

  • Paid media

Now, how can paid media go wrong? They are paid for saying positively about the business and they do their work amazingly well. It is like a quick fix on social media channels and even on forums and online platforms. Paid advertising is PPC advertising using Google Ad Words. It leads to distracting the attention of the customers on the bad part and they focus only on the good parts of the business. This is not such a nice option for the long term but in the case of short-term business, you can always resort to paid media.

  • Owned properties

Owner properties are things like your blog and website where you put your content and people view it. Since there are so many platforms out there, you can put out the brand message on your blog as well. People when seeing your brand will come to know about all the products that your business deals with and this way, you will be able to earn profits. However, it is important to note that the owned properties are limited, so differentiate yours from others. You cannot afford to media advertising channels because they are costly so, owned properties are the best way of keeping your brand in the market.

  • Social media

Social media is a great way of doing online reputation management as many people interact with one another here. Start a social media channel of your business and interact with people who are interested in your products and services. Ask them for advice to improve your products in any way. Customers can also enquire about their products easily through social media.

Principles of Online Reputation Management

  • Promoting transparency

Transparency is the main thing in business and many small-sized businesses are not open to their customers. Transparency can sometimes lead to confusion and inconsistency. Transparent companies have a way of shaping the world. They talk to their employees openly and if any suggestions are given, they even take it positively.

  • Monitoring of brand mentions

For controlling online reputation, first, try handling what is being said about you. Use the right tools for monitoring your products and know what people think about you online. If people are saying bad about your brand, then you can try crafting all the responses accordingly. Try addressing all the negative comments and highlight only the positive ones to the channels. This way, you can create a cool set of brand mentions just the way you like it.

 

  • Effective use of ORM tools

There are many online reputation tools for making it simpler. It is your choice of selecting only the best ones. Some like GoFish help in finding the negative reviews that you will not find anywhere else and change them into positive ones. SEO Spyglass helps in monitoring of the backlinks affecting your reputation when it comes to SEO.

  • Building credibility

Trust is the main thing for building credibility, and it requires hard work to gain and explore the market. There are so many tools available for helping in building credibility. You can make guest posts for personalizing videos and there is much you can do with your trusted brand.

Conclusion

Online reputation is something every brand imagines of living with. But it is not found so easily. The bigger your business gets; the more people talk about it. You cannot control the online voices, as they only can help you move ahead with the narrative. You must manage your online reputation pro-actively and only then you can go ahead with building your reputation.

5 Key Strategies to Improve Brand Reputation Marketing Today

Reputation Marketing

Brand reputation is vital for the growth of the business. A positive brand reputation builds customer loyalty as well as increase their confidence in your brand and the products offered, thus driving sales and growth.

In today’s ruthlessly competitive business environment, being positioned as a brand with a good reputation is important. Your brand’s online reputation is evolving and re-defined by every social media comment, blog post, and review. So, it is essential to proactively manage and improve on all the feedback received online to stay ahead and keep business afloat.

Here we will talk about the 5 brand reputation strategy you can employ to improve brand reputation online, but before that, it is vital to know the concept of reputation marketing and its importance.

What is Reputation Marketing?

Ideally, reputation marketing is brand marketing but in a more specialized manner. Most businesses spend a lot of time and effort in their branding nowadays. This is because most customers make use of laptops, smartphones, or other digital platforms to search about businesses and their brand value. 

Reputation marketing is all about building the real-time identity of your brand. Businesses can build this identity using different mediums such as reviews, online comments, critiques, and complaints which are given by their customers or expert critics. 

Nowadays testimonials of real customers, especially video testimonials and word-of-mouth marketing concepts have become a lot more powerful. In the digital world, this word of mouth marketing is done via blog comments, re-tweets, likes on Facebook, reviews on Google Business, and liking/sharing/following on different social media platforms across the internet. 

By using this concept, businesses come to know about what their customers are saying about their services or products and can make use of it for their benefit, to make changes to their products or services, or to provide additional services. This can be ultimately used to improve its industry ratings and it has a direct impact on their revenue generation. 

Importance of Reputation Marketing:

Nowadays online reputation marketing is crucial because there is cut-throat competition and hundreds or even thousands of businesses operating in the same niche. Customers want to give their work to a business that they can trust. The base of this trust is created by checking the online profile of the company to see whether a company works on the same values that the customer prefers. If the customer is concerned about customer service but your company has negative comments about after-sales service, then they might move on to your competitor to do business.

Most customers lookout for reviews, testimonials, and online comments before choosing any product or a company. With the help of a proper digital marketing company and guidance, you can make use of reputation marketing to see your business grow considerably. Several different aspects should be considered while you are looking to improve brand reputation strategy. You must make sure to have positive reviews online across multiple websites. There are many platforms for customer reviews that are more preferred as compared to others. Make sure that you have reviewed such that they help you in reputation marketing.

We know it is tempting to write down fake reviews, but it is unethical, and you might get few customers for once, but the consequences of this can be horrible. You can encourage your real customers to post true reviews about your company with as much detail as possible. Also, reviews should be posted regularly because recent reviews get a lot more weightage as compared to reviews that were posted several months or years ago. If you are having hundreds of positive reviews, then few negative reviews will not matter much, but if you have a few reviews then your brand value can be questioned. These reviews are an indication of the consistency, quality, and reliability of your company. 

You can make use of these reviews for online reputation marketing to reach out to customers locally in your area or expand further, nationally, or globally. If you want to have your reach wider then you will have to investigate other aspects of reputation marketing as well. You can take the help of other digital marketing methods such as SEO to improve the rankings of your web pages and brand on search engine platform or you can opt to do paid search engine marketing i.e. PPC which is targeted to specific cities and audience so that you reach out to more people across a larger geographical area. 

It is also crucial to ensure that you have a mobile-friendly website for your company. This is because nowadays most people access the internet using mobile browsers. The website that you make should be easy to navigate and read for the user even from a mobile view. 

5 simple ways by which you can get success in Reputation Marketing:

Reputation marketing originates from what other people think and say about your business. So, you have little control over it, and you can just sit back and watch. You might be thinking, why spend money on reputation marketing when you cannot control what other people think about your business nor change their post or mindset. You should just leave them to what they are doing and just carry on with your business.

It is not the case, brand reputation marketing strategy is not all about what idea people have about your business that sometimes might be true or sometimes might be because of a lack of knowledge. Reputation marketing deals with the active management of the comments, reviews, and criticisms given by your customers to create the image of your brand as you desire. 

It is not complicated to do reputation marketing and you can do it easily if you stick to these simple 5 strategies that will help you achieve success in reputation marketing. 

1. Create a system to collect valuable customer feedback

Rather than just watching out for what people think and say about your products or services it is crucial to go out to your customers and capture their feedback yourself. We do not mean going out personally to them, but there are multiple ways by which you can remind your customers to give feedback or even reward them for giving feedback.

Customers are generally eager to review products they like and weigh in their opinions, so you should create proper forums or review forms or links for them from where you can collect the data. 

Usually, businesses gather online feedback for their brand using contests, surveys via social media platforms such as the Facebook page or you can do it use email too. You can share links of your blog posts so that your customers can share their comments or tweet out to your followers with questions regarding your products or services. 

You should inform your customers of the methods by which they can give reviews and then follow up with them a few times so that they can give their valuable time to put a review for you. This method of collecting data is priceless and gives an idea about what your customer is thinking about your business. 

This information can then be analyzed to prepare your reputation marketing strategy which helps you to connect more with your customers, listen to their issues, and work accordingly. This also gives you an idea about the buying patterns, age group of customers, and their location too. It also gives information about the products or services of your company that are more in demand as compared to others. 

2. Build your Brand Reputation

Just waiting to build your good reputation is not going to work and is not a good marketing strategy. If you are looking to get positive reviews and feedback about your services and products, you should put the energy and time for that. For that, you should be aware of the reality of your products and services. 

You should search for relevant hashtags, read comments, and look on the internet for comments of your business or brand. By knowing about what people say about your business, you can then harness this information. If there are bad reviews, do not overlook them. You should deconstruct them and understand what is going wrong. 

If the same thing is mentioned in multiple comments, then you should change the product or the way you perform a particular task in your business. This can create a big shift in the minds of your customers. By doing so, you can improve your brand reputation .

If there are positive reviews, then check for the areas in business for which you are getting praise. Try to improve in that area so that you can perform better and remain ahead of your competitor. 

With reviews, you can gather a lot of information, you will get to know about the likes and dislikes of the customer about your products. In this way, you will be able to turn around and give them exactly what they want.

3. Market Your Reputation

When your customers are doing marketing for you It does not mean that you should stop communicating with your existing channels about your brand message. 

If you want to use reputation marketing, then take the advantage of it by creating the campaigns, and then pay close attention to it. 

This is more than the reviews which you are taking from the customers. You should get to know here either your customer feels positive or negative about your product.

Drill down to the specific things which have been told by the customer.

Pay attention to the keywords which are kept on popping in the online comments and reviews. This would inspire you in your next campaign and will also help in direct addressing to the comments.

For example, if you are continuously seeing the word inconvenient then this will be taken as the negative review. You can create the marketing campaign and the strategy on social media which would be the focus and highlight the convenience of your product and the service.

In this way, reputation marketing will help in identifying the problem and creating the solution which can drop directly in the lap of the customer.

4 Managing Reputation

In reputation marketing, you will get a wealth of information from the customers.

For the comments and reviews of your customer, you will have to spend some time with the customers and keep them engaged with your products.

If you will introduce a new product then you will see the sudden spike in the reviews and the comments. 

After several months’ customers will lose the momentum and then turn their attention to some other place.

If you want to manage the brand reputation and want to keep the dialogue open, then you must try to keep the hype going. In this way, you will never fall from the radars of the customers. To do this you can generate offers and promotions, host events, special offers for your followers or give exclusive discounts to your customers. By using these tactics, you can motivate your customers to make a purchase when they might be usually looking out for some other brand or the next offer. 

5. Monitor your Reputation

To monitor your brand reputation, you should follow repetition. This does not mean that you read your reviews once and then do not check them at all again. The conversation with the customers keeps on changing every day. 

What might seem to be boring and irrelevant to customers today might become the hottest trend in the future. So, you should monitor your reviews regularly to monitor what are the talks about your business and brand. 

You can read your reviews regularly either weekly or daily and keep track of your posts on social media, look out for online reviews and scroll through the messages posted on your Facebook or blog page. This will help you to see if your marketing is working or nor or your business is de-railing back after a short gain. 

If you see your comments in a year, then you would miss out on the negative comments on which you could have made any changes or taken any actions. By keeping track of the comments, you can identify your business areas that need improvement and take prompt action on it. 

If you want to satisfy your customers, then you should satisfy their needs and listen to their opinions. So, you should listen to them and respond accordingly. 

Keeping your customers happy is the key to successful brand reputation management. 

Importance of SEO During COVID Pandemic

importance of SEO

COVID-19 has affected businesses, lifestyles, and the entire world to a great extent. It has changed the way people work and live. But this time will surely pass away soon and then we all have to get back to our normal lives. So why not utilize the time we have got due to this pandemic to strategize and plan your marketing post-COVID-19.

The Importance of SEO For Business

When pandemics strike, life takes precedence over everything else. This means the business will be affected, and predictions of economic collapse can sometimes leave many people convinced that there is not much more that can be done. But take heart, this situation will come to an end, and, while you are sheltering from the storm, you can continue to use the importance of SEO to effectively support your business in different ways. With a clear objective: not to let your business be quarantined.

When times are good, words such as “we understand, we care, valued customer” are often used, and so on. Now is the right time to continue that type of communication. To the people who receive their newsletters, they comment on the discussion forums and some even left great comments about their business, it is not time to put the products down their throats. It is the occasion to be an understanding friend. The content we share should let them know that “we know what they are up against.”

Showing the human side of your business is a good idea. People often feel happier when they know they can relate to a business and that they understand the situation. If your company is helping the community in any way during the pandemic, share that in a newsletter or find a way to include it in your content.

SEO is a proven branding tool. In times of a pandemic, this is still the case. The trick is knowing how to use it. People may not be able to use your product or service while worrying about their job, their mortgage, and trying to stay healthy. But they are not disconnected.

Some companies are in charge of sharing safety messages with their public, so even if they sell products that may be the last thing on someone’s mind during a pandemic. Their brand is still visible in searches. It is possible to optimize certain keywords that may be related to security during a pandemic with the importance of SEO.

Remember, however, that at a time like this, it may not be appropriate for our brand to be sharing humorous memes, even if that makes us more visible.

SEO allows you to stay visible. During a pandemic, people’s minds are concerned about their health and theirs. But the pandemic will pass and it will no longer be so relevant to know how people were searching until now, but how it will start to search. To be ready when everything calms down, it is necessary to start working right now on an appropriate SEO strategy for your business.

Now we only have to look for best SEO agency that knows how to do all this.

If the internet was already important for business, today it is seen as the only alternative for many. This is a great time to invest in digital marketing! Whether to balance investment in media with operational strength, or to redesign relationship strategies and chart new ways to approach your audience. Therefore, it is necessary to:

  • Stay tuned for opportunities
  • Reallocate funds
  • Optimize campaigns
  • Engage the audience!

Isolation Changes in Consumer Behavior

Social isolation has changed consumer behavior. The reality of the quarantine has expanded digital consumption, especially about essential items. Some sectors will indeed benefit, however, those who turn to digital can remain present in the market. 

Delivery services, online supermarkets and pharmacies, home office, videoconference, distance education, and public safety are the sectors considered as opportunities. However, even if your company is not part of these segments, the best option now is to migrate your investment to digital marketing. That’s because people are there and will be there even with the end of this crisis. 

Opportunities

Experts warn that every crisis is also a time of great opportunities. The crisis period is perfect for companies to show their human side without opportunism. The situation calls for brands to keep an eye on the brand and metrics. 

“As we are observing, many companies are doing solidarity actions in favor of humanity. For those who work in a segment with a direct or indirect connection with the areas of health, transport, hygiene, medicine, or hospital equipment, it is time to think about how you can make your contribution and, at the same time. Show everyone that your company is engaged in this fight and help as needed “, says Diego Martins – CEO of Inside Sales. 

Even if the scenario is negative, it is still possible to think of strategies so that companies considered “non-essential” can survive amid this pandemic. In the legal segment, for example, many labor offices may find opportunities in contract terminations, as well as in client negotiations and financing. 

In the automotive sector, how about working in strategic niches of great need in the current scenario? As is the case with vehicles for the health and safety sector, such as ambulances and fleets. Another point is to focus on application drivers, offering discounts on maintenance, cleaning, and air conditioning services. 

Business and digital marketing strategies for companies that want to survive the crisis caused by Coronavirus.

Take advantage of digital platforms, be present in the channels where consumers are, reassess brand campaigns and direct responses, highlight the benefits of products and offers, demonstrate care and empathy, define alternative customer experience. In times of Coronavirus, marketing strategies must be rethought!

Check below a series of strategies for you to start implementing, today, in your company and reduce the impacts of the pandemic on your business: 

Transform Your Operation

One point that deserves your attention is to adapt to the company’s operations. Investing in delivery services is the best way to facilitate consumer access to services and products. Reinforcing the delivery service, as well as closing partnerships is an interesting strategy. 

Anticipate Your Sales

The best way to keep your brand visible is through digital channels. Your company needs to have a modern, effective website that is fed daily with authentic and relevant content. Your website must be able to value your brand, not just sell services and products. One way to guarantee this visibility is to maintain good positioning on Google’s search pages. 

The exposure effect is a marketing phenomenon, in which consumers develop a preference for a certain brand/product just because they are familiar with them. This is the time to explore low-cost strategies to keep your brand in the spotlight for potential customers. It is an action with long-term benefits. 

Talk To Your Consumer

However, the customer-company relationship is one of the most important issues now. It is necessary to create channels to dialogue with the public, listen to their pain, and solve their problems. Social networks are great for this, as they guarantee fast and easy communication. You can use the messaging system of Facebook, Instagram, or even WhatsApp. 

Increasing your brand’s social contact is another digital marketing action, valid in this Coronavirus period. LinkedIn, Instagram, Facebook, and Twitter – these are the places where your customers are discussing their purchasing decisions, reviewing their products, exchanging points of view among other activities. Take the time to create a low-cost plan and be part of those conversations. 

Expand Your Performance

Have you thought about expanding your territory? It may be that in other regions the crisis is not so intense and your company can operate with more freedom. For this strategy, nothing better than pointing your Google Ads and Facebook and Instagram Ads campaigns to other regions and analyzing performance.

Work with Influencers

As people are unable to leave their homes, it is common to turn more to social networks. In this Coronavirus period, influencers are on the rise and can be used. However, before anything, it is worth studying the profile of the micro-influencer to see if it is in line with your brand proposal. 

You Need to Measure Results at All Times

It is important to maintain a routine of measurements and analyzes, to carry out the conscious and strategic management of the budget destined to digital marketing. You can focus on evaluating sales, several leads generated, and other performance indicators. If your budget is limited, knowing what works will help facilitate decision making on where to invest the money. 

Trial and Error

It is worth saying that there is no formula for what works and what doesn’t. It is up to each segment and company to implement, test, and measure. However, it is important to be agile and creative, to bet on cheap and easy strategies to execute. If the return is not as expected, kill the experiment and move on to the next one. 

Final Words

We all hope that this virus will soon be fought and this period of isolation will end. However, you must be prepared because the world will no longer be the same. Just as with the economic crisis of 2008 companies like Uber and Airbnb have emerged and changed the way we travel and host, a lot can happen. It is important to be prepared.