Web Design Trends to Follow In 2021

As a web designer, you should be familiar with current web design trends. A modern website mostly uses these web design trends.  In this article we will show you the current web design trends 2021 and whether you should use them.

Is it even possible to create a fancy and user-oriented website – without using current web design trends? Is there a timeless website that will be just as impressive in 15 years as it was at launch? From an aesthetic point of view: maybe. From a technical point of view: no.

Technology Influences Web Design Trends

Web technologies have evolved tremendously over the years. And with new technologies, web design was also able to break new ground. One could always observe a trend’s oversaturation. Perhaps you can still remember Flash – and what strange web design layouts resulted from it.

Since web design does not exist in a vacuum but also has to be implemented technically, web design trends are strongly influenced by technical innovations and possibilities and vice versa.

Some of these “web design trends” based on technical innovations make a lot of sense. Therefore, one should not speak of a trend. Trends are temporarily tied to a time and then disappear again. But responsive web design, for example, is not a trend. Responsive web design was a reaction to the surfing behavior of the users and has (deservedly) secured a permanent place in modern web design.

Other trends are rather laughed at today. Critical handling of some web design trends is essential for sustainable web design. Therefore, as a web designer, you should always stay innovative and not do everything one-to-one. Think critically about trends and add your own creative mustard. Web design trends 2021 are good and nice, but should also make sense or support your goals.

Some trends later turned out to be an absolute mistake and nevertheless these web design trends have been adopted and used by many web designers over the years. A good example of such a failure is Microsoft’s Metro design (which was later adopted by many others). The latest studies prove: Metro Design was a mistake. And still a hyped web design trend back then.

Web Design Trends – Good or Bad?

Should you base your trends on website creation? Surely only anyone can answer the question for themselves. But before you answer, we would like to give you a few thoughts on the way: Certainly, a web designer should be very knowledgeable about web design and always be informed about technical and web design developments. He should know the web design trends.

Many customers expect a modern website from a web designer that is based on current web design trends. Some customers even associate it with a certain level of competence. There’s not much you can do wrong on the trend trails and you don’t need a great aesthetic sense. The design was thought out. This doesn’t hurt, the customer has already seen it and the user can quickly find his way around because he already knows it from other websites.

However, it can happen that the website will be sucked off and copied in a few years. Some trends laughed at today and the unconditional imitation of a trend can be clearly seen on some older websites. And yes – we also shamelessly copied trends at the beginning of my web designer career. Today we are ashamed of it. Certainly, there is the learned behavior of the user. Using this to make the website as intuitive as possible should be the primary goal.

But please always remember to only adopt elements and trends that also make sense. In this respect, we would summarize:

Web design trends are important. Nevertheless, you should use it with caution and also incorporate your own design.

But lamented enough now. Here are the current web design trends 2021:

  • High-Contrast Gradients

     

People believed dead live longer! In the past, color gradients were frowned upon after an absolute oversaturation on the web. Today, they are becoming socially acceptable again. And whoever thinks it is about subtle gray gradients has cut. The gaudier the gradient, the better. On Gradient, you can let yourself be inspired. These new color gradients have a dynamic effect and the combinations of retro colors create an emotionality. These color gradients are usually combined with a sober, clean design. This combination is new. In the past, color gradients were celebrated and used with all possibilities. Today, they serve more as a contrast to the clean rest of the respective website – for example in the header.

But these color gradients do not only appear as CSS3 backgrounds. Color gradients with strong contrasts are also increasingly being used as icon colors and logo colors.

  • Standard Layouts/Design Templates

     

The web is becoming increasingly complex and fast-paced. Good web design has to adapt to all device sizes. This would involve a very high technical effort if you want to reinvent the wheel with every new web design project. There are templates and frameworks so that customers on a small budget can also afford a modern website. Simply put, these are ready-made code blocks from which the respective website is then put together. The consequence of this is that many websites look the same.

On the other hand, there is now also learned user behavior. The navigation is mostly on the top right. The user knows that and can find his way around websites that are structured similarly. This increases user guidance. The user does not have to have much cognitive capacity for navigation and can, therefore, concentrate more on the content. If each website looks the same, the operation of the individual websites is the same. So, you see there are not only disadvantages of having a uniform look.

The established layouts have prevailed because they work. However, this is only partially true. After all, the slider in the header is still standing even though there are already studies that prove that such sliders are ignored by the user.

From a design perspective, the standard layouts are of course horror. Except for the header image and the color palette, today’s web designer does not seem to have much creative freedom. That is a shame, but the economy forces the competitive web designer to use pre-built themes and frameworks.

  • Home Slider / Hero Images

     

You can see it again and again: Slider in the header of the homepage. Unfortunately, the user ignores these sliders consistently. These sliders should actually build more emotionality. Meanwhile, header sliders are part of the standard repertoire of a website. No WordPress theme that cannot do without such a head slider.

In general: Sliders hardly pay attention to the second or third slide and if your slider or hero image looks too much like advertising, this element gets no attention from the user. The user cannot view everything on a website. What happens now is selective attention. The user focuses on the things that seem useful to him. A header slider without real content or a marketing hero image will get no attention from the user.

  • Asymmetrical Layouts

     

The oversaturation of the typical grid layout of websites created a counter-trend: asymmetrical layouts. Technically speaking, these websites are of course based on a grid. The user can only see it at first glance. This web design trend was formerly state-of-the-art and actually only reserved for puristic companies or institutions (theaters, galleries, museums). In the meantime, this web design trend has become mainstream and there are also WordPress themes with asymmetrical layouts.

This trend is probably not interesting for established and reputable companies. We personally have never been able to get excited about this trend. Falling out of the ordinary with all means – this usually came at the expense of usability. And so, users are left alone with content and now have to fight through a confusing layout. Because: The difficulty with such asymmetrical layouts is user guidance. Removing it from the grid certainly pays more attention to certain web elements and makes the layout interesting. On the other hand, with this raster lessens, you can quickly overdo it and the content will go under.

  • Experimental Navigation

In the meantime, navigation has prevailed at the top right. For the web designer, this means less leeway in the layout, but the user knows this conventional structure of the website/navigation. In this way, the user is guided optimally and does not have to look at how he can navigate every time he visits a website. However, some web designers are trying to reinvent the navigation wheel. The experimental navigation concept tries to be particularly innovative. And sometimes it works – the user has to “think inside” the website. This creates a special level of interactivity.

However, this experimental navigation is not suitable for every project. If it is a conventional information website that is intended to provide the user with information as simply as possible, experimental navigation may be a hindrance. Here, the user does not want to discover anything new, just to get information quickly. With innovative websites, the special form of navigation can involve the user in a special way. Then experimental navigation has advantages.

  • Split-Screen Design

A very nice web design trend is the split-screen design. The website is divided into two vertical areas. Sometimes it looks like a print magazine. The design of the two vertical halves is often different. Sometimes a page is used for navigation and sometimes a page is used for a full-frame image. This increases emotionality, but can only be used on websites with little content.

Unfortunately, this design cannot be consistently drawn through on particularly small screens – in most cases, the full-format image material is then omitted. The split-screen web design is very nice and offers unique user experiences, especially in connection with scroll telling or scroll effects.

  • Videos

Videos on the web are now standard. Hero Video Header, Youtube, and other services ensure that the user is provided with videos. And the users thankfully accept these videos. Nevertheless, these web design trends are further expanded in 2021!

Videos provide variety on your website and meanwhile, decision-makers also watch a video at least once a week. Explainers, employee portrait videos, branded storytelling clips, and mood videos are just a small extract from the various types of video on the web. The video is aimed at a very specific target group. This has no time for long texts and would rather watch a video to consume content.

Google also prefers audio-visual content more and more and more videos are now displayed preferentially in the search results for some search queries.

  • Performance/Website Speed

This web design trend has come to stay: The website speed. Website speed has become an important ranking factor and is becoming increasingly important on the mobile Internet. From our own experience, we can say that a website with poor performance ranks much worse. Therefore, you should make sure that your Pagespeed Score is as good as possible.

  • Minimalism

What started as a flat design was soon to be pushed further and ended in minimalism. Apple demonstrated it: the omission of unnecessary design elements and the use of white space as a design element. Some web designers have taken this style to the extreme and have completely abandoned colors and other design elements. What was left was some writing and a lot of white.

The focus should be on the content and the design shouldn’t distract from it. That sounds good in theory, but you should be careful because the user can be guided by color and design. If everything is minimalistic, it is also difficult to guide the user. Therefore (as with all web design trends) minimalism is good but should be used with sense and understanding.

  • Animated GIF Images

     

Animated GIFs got their relevance on social media. Short animation loops were often shared with friends. Today, animated GIFs are also used on modern websites to attract attention or to represent facts with a small animation, without using a video.

In this respect, the use of GIFs is an alternative to videos and the animation gives the website visitor the impression of a dynamic website.

  • Smart Chatbots

     

A web design trend that has also arisen from the technical development of computer-aided AI: the AI chatbots. Widely used for a few years, these chatbots are now also very popular on small websites.

The design of these chatbots becomes more balanced and the interaction with the chatbots is also more user-oriented. These chatbots are already customizable and can no longer be compared with the efficiency from earlier days.

  • Dark Mode Designs for The Contemporary and Sleek Look

     

The dark mode designs not only look ultra modern, but these are also more comfortable for the eyes. The black elements make the designs pop.
However, one needs to keep in mind that visually stunning web design trends have practical beginnings. These work the best for OLED screens and wok to enhance the screen lifespan and save power. Dark backgrounds improve the visibility of various accent colors and a truly dynamic design.

The design trend is also highly aesthetic and fits in with the prevalent design rends of 2021 comprising of dark and moody color schemes. This can render futuristic cyberpunk and dystopian styles.

  • Imperfections to Create the Perfect Design

     

Adding hand-drawn design elements that inject an emotion and humanity into the websites have dominated web designing trends for years. The imperfect additions give users the craving for impersonal and perfected graphics. In this year, the hand-drawn imperfections will be in trend to lend some realness and appeal to the soul and the heart of the visitors with realness.

This trend is going to bring some extra positivity. You can find some stylized and hand drawn icons as well as other elements that make your brand personality stand out in the market.

  • Immersive 3 D touch

3 D visuals have delighted people at all times. However, this trend got held back due to the expensive price tag on the technology. But, today, we area at a place where pone can design in 3-D using accessible equipment. It has also opened the gates of web designing to a higher number of gifted designers.
At this time, the use of hyper realistic 3-D is in the trend. And it is taking the whole screen is one of the best ways for creating an immersive experience on your website. It does not just lend a visual advantage to the visuals but also for the UX. Interactive 3-D designing is a great way to enhance user engagement. You’ll be seeing more and more immersive 3-D designs for attracting users. It time to break down the boundaries between the digital space and reality!

  • Floating Elements, Soft Shadows and Layers

This trend is an extension and step ahead of the 3-D trend. The new 3-D web deigning is all about creating depth. Floating elements and soft shadows add a lot of interest and depth and give the page the 3D lite look. One can choose to use this effect not just with graphics but with photos and texts as well.
Designers may choose to add extra pizzazz to the 2 D layouts and using layering elements and soft drop shadows giving an extend depth. One can lend a lightweight feel to the design elements that seem to float above one another,. It is a high contrast to the earlier impenetrable concept of flat design layers.

Conclusion

So, these are the trendy web design and development tactics you should implement in 2021 to make good results.

A Complete Guide on Responsive Web Design

Responsive Web design

The design industry is one of the largest industries of the times and it has set the trends in the market. In today times, responsive web design sets up the latest trend in the design industry. 

Responsive Web Design

Today, mobile and laptops are the need of the time and every website should be designed in such a manner that it can be accessed easily from all the devices whether it is a computer, laptops, mobile, tablet, smartphones or any size of the screen. With responsive web designs, any sized device can access the web site with the same look and feel. Simply, the display of a single website on different varieties of devices. 

According to Stanford University, responsive web design can be defined as a website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design.

Responsive web designs have specific back-end coding and technology that visually adjust the designs and layout of the website on the different screen devices. Though it uses the same HTML coding, only small changes to the site’s CSS changes the layout of the website and preview of the content on different devices. 

A responsive website uses the same content on the different devices but the view, order, and size of the content can be rearranged to get display on the different screens. It first downloads the entire web page, and then resize the content and page according to screen or device. The process of optimizing the web page can only be done by the server to view the web page through the screen even of mobiles, laptops, tablets or smartphones.

Steps to create responsive web design- Basically, three steps you should follow to create a responsive web design

  • Media queries related to CSS display style should be specified.
  • The percentage of CSS style will be used rather than absolute data.
  • The display of images will also be used in percentages rather than absolute values and data. 

Need for responsive web design- It is necessary because sometimes websites are not designed for all devices and it will create problem to the user experience. It is a matter of the fact that Google gives priority to the responsive website and they are preferred on the search engine result page(SERP).

Since 2000, mobile traffic is rapidly increasing and the design industry is looking for the best way to increase mobile-friendly experience to every user and this can considerably increase responsive web design experience.

With the considerable increase in technology, the responsive website will lead to complexity to the website. There are plenty of benefits of responsive websites but it also owns some challenges. 

Pros of Responsive Website Design:

Responsive web designs offer a contemporary experience.

Today’s web standards are tons different from what they were in 1994. within the past, if a site looked cool, then you were good to travel. Today is far different. Not only can a site look dated with older “cool” designs, but they’ll even be difficult to navigate from a mobile perspective. The updated design improves this experience.

Responsiveness is far easier to plug:

You don’t need to worry about creating different sets of selling materials with responsive web design. Mobile users don’t need mobile links. you’ll just send everyone to whatever landing page you would like and therefore the responsiveness of the web site will optimize the experience for each visitor.

Uniform structure:

With responsive web design, you’ll expect to possess a consistent structure for your site regardless of which device is getting used to looking at it. this suggests that you simply don’t need to reprogram your website in the least, so you furthermore may save quite a little bit of money

High conversion rate

Having a responsive web design can definitely assist you to quickly convert your website visitors to customers and clients. Owning a responsive website easily and smartly attracts potential customers that in-turn proves out to be your clients.

Increased traffic

When your website is during a position to display properly on all types of devices and browsers, it can gradually boost the traffic to your website. Responsiveness can help brands get a competitive boost. Some estimates place the amount of internet sites with an efficient responsive design at just 2%. meaning your brand has the chance immediately to make a positive point of separation from the remainder of the competition. If your website is responsive and your competitors isn’t, then you’ve got the simplest possible opportunity to expand your traffic.

Lower bounce rate

A responsive and optimized mobile site provides great user experience to the visitors. In such cases, visitors are more likely to remain to your website for an extended period of some time. This way, the bounce rate of your website will gradually decrease.

Responsive design helps in social sharing

Social sharing allows mobile users to share your content with their networks more often when a design is responsive. Just a few touches are all it takes to place your new content onto Facebook, Twitter, or another preferred platform. The responsiveness also allows shared content from networks to be more readily viewed by those that aren’t conversant in a site’s branding.

User-Friendly Experience:

The responsive web pages provide user-friendly experience as it can adaptive to all the different devices such as laptops, mobiles, tablets, PC, iPhones as well as android devices. These web sites offer better mobile experiences rather than traditional experience with clearer and better look and appearances.

No Need to Zoom on Mobile Devices:

As the content and images are so adjusted on the mobile devices that there is no need for the user that they zoom to view the content on the different mobile devices. The mobile user experiences optimized website and they spend much time on the website and considerably decreases the bounce rate of the web site and this can be done only with the help of the responsive websites.

SEO Friendly:

There are many SEO hacks to rank well in the Google SERP and responsive web design is one of them.

It gives benefits to the website merchants from the SEO point by using a single URL for all of the websites and provide a consistent experience across devices. The search engine doesn’t need to crawl the mobile and static websites. With the responsive designs, you only need to do link building for the same and one domain. In short, responsive websites help them to successfully drive mobile devices.

It allows you to collect all the social links through a single URL address and thus it makes easier for the user to interact with the websites and thus it increases user-friendly experience by positively contributing towards websites. These are SEO friendly web pages and Google will prefer these web pages as the Google bots need not crawl different websites but they can crawl single URL address for different devices.

Cost-Effective Web Sites: 

With responsive websites, there is no need for mobile websites. Thus the development cost of separate mobile web sites gets reduced as there is no need to reprogram the website from scratch. Thus it turns to save the cost of developing websites with the advancement and development of responsive websites.

Stylish and Updated:

The responsive web sites are updated as well as modern fit with today’s trends and standards. The web sites for the desktop are quite difficult to manage for mobile devices. The responsive web sites work as a standard website and there is only a need to update the standards of the website, content updates need not be done for the mobile devices.

Only One Update Required:

By operating a separate mobile app it is important to update it separately if it receives an update from the main site. If you fail to do the dual update, then you end up with a separate mobile app from the main site. That saves you a lot of time and can avoid a variety of headaches from coding. 

Navigation of Website:

With the advancement of technology, companies run email marketing campaign and with this users read their mails which assist them to navigate their website even at a later time which increases the enjoyable experience for the user.

Easier Analysis:

The major goal of the marketer is to judge the analysis of the clients and provide them with the best experience to mobile users. It is very easy for the marketer to judge the analytics or analysis of the website that is the traffic and productivity of the website through responsive website designs.

Automatic Work:

The web site design allows to automatic resize of the text, images and other screen elements which make it a lot for the site to perform for the different devices. 

Cons of Responsive Website Design:

Important features overlooked:

Most websites have their content arranged vertically to suit into screens that are small, the bad part is that sometimes users can overlook certain important features by scrolling.

Difficulties in accessing:

Sometimes certain websites got to be scaled down and this might make sure pages very difficult to access and this may cause people to maneuver to other websites.

Seal Down of Some Components:

The major problem that is handled for the desktop and mobile users with responsive web designs is the navigation of some components on mobile devices. Responsive templates and designs sometimes cause some of the websites to scale down and may cause some pages of the web site to become inaccessible to mobile users. It may have been difficult to read but have no issue to read it all.

It can take Longer to Load the Responsive Website:

The loading time for the responsive web sites is typically greater as there are lots of images and content on the mobile devices and there is a need to rescale the content of the mobile devices. But this rescaling of mobile content causes a noticeable lag of 2 to 5 seconds on mobile devices. The loading speed of the website depends on the CSS/HTML file of the web page and thus the responsive web sites take longer to load as well as the development time of the responsive web site takes longer to deploy and maintain.

Some user cannot Access Some of the Sites:

There is a need for internet access with responsive operating systems as well as fairly current browsers. If some users are using old versions of the operating system as well as internet explorer, then they won’t probably be able to access the responsive web site. that’s a major problem for internet users.

Poor Data Adaptation to Mobile Devices:

Content stacking is difficult to consume content for mobile users as there is a major problem in transition desktop content to the mobile content. Choose to test the content before publishing the content to all the users.

The Problem Regarding Traffic for the Website:

The problem of the webserver to load properly going to increase day by day and responsive websites become completely inaccessible until the issue causing the outage is fixed.

Layout Influences:

Designers of the responsive web sites require time to design the wireframe and design prototypes separately for the mobile and desktop layouts. Only after these two designs get improved.

Some Context:

As responsive web designs require more complex coding, therefore it tends to costs more. All of the content of the web sites is downloaded whether it is used or not, that means it will download the full-size slideshow to the android devices which decrease the loading speed of the web page and increase the cost of the responsive sites.

The pros and cons of responsive web design show that this is often a chance to plan for the longer term of internet use. there’ll always be growing pains involved when new technologies and innovations hit the market. By planning for this process today, your website is going to be able to choose tomorrow’s visitors.

If you are thinking about designing a new website or upgrading the old one, then it makes sense to hire a professional web designer. There are many benefits to hiring a professional.

Designing a new site or upgrading an old website calls for a great deal of effort and hard work. A professional designer, analyze the requirements of a client, plans for it, invest his time on research, and likewise do the needful.

Here’s How a Professional Web Designer helps:

Prepare an Online Strategy

The biggest strength of a professional web designer is the ability to plan for an online strategy. The ultimate agenda of a web designer is to focus on your business and thereby create something which will be the perfect display of your business along with displaying the core objective of the company. A professional web designer work with people who are coders, SEO specialist, and copywriters and together they create the perfect website for you.

Building a Responsive Web Design

Would you want your website to fit into only a computer screen? Don’t you think your user also like to search for your company and its services on other devices as well, for example, a mobile phone and a tab? If your website is not responsive, then you must be incurring a lot of loss, and this is something you need to work on right away. Mobile search traffic has grown up tremendously and leaving these people behind will be the wrong decision. But, not to worry, you don’t need to create a different version for your website. Professional web design agency can make your current site responsive to fit across all the different devices that your user might use to search for you.

Delivering a High-Quality Website

There is no use of a professional web designer if he or she can’t provide high-quality website design. There are many free templates available online, but without proper assistance, it will be hard for you to work on them. Your website will require headers, codes, plugins, and images. Keeping in mind all of these things, a professional web designer works accordingly. Only a professional web designer knows how to create a dynamic and attractive user experience through your site. Modern-day websites are nothing like the one you used to see three years ago.

SEO Expertise

Since you want to create a fantastic website, you wou’ld also wish to attract more and more traffic to your site as well. Whenever you search for a product or a service, you must have noticed a few websites to always appear on the first page. Searchers usually don’t go beyond the first page of search engines, and this is why businesses suffer. Search engine optimization is a solution to this problem. Once your website is SEO optimized, you start receiving traffic, and it also starts ranking on SERP as well. This is what web designers are focused on. They don’t just create websites; they optimize it so that you get to earn more profit.

Now you know why you should hire a professional web designer. Of course, you will have to pay to them for their service, but the results are astounding, and that should be the only concern.

There’s no denial of the actual fact that a responsive web design can work wonders for your business. Responsive website design simply means designing websites during how that they’re going to adapt to multiple device sizes easily. A user-friendly platform is one of the foremost important things expected by clients. So, ensure to make your website highly responsive and user-friendly so on getting benefited within absolutely the best way.