Top Features to Lookout for Your E-commerce Website Design

E-commerce Website Design

During this pandemic, when most shopping malls are shutting down, people are focusing on online shopping. They can buy anything with just a click. From apparel to gadgets, groceries to accessories, everything can be delivered to their doorstep.

E-commerce business owner, it is the time to wake up and make your website a fabulous one that is customer-friendly and easy to access!

Your competitors are putting their best foot forward; it is your turn ! know about the e-commerce website design features that make your site user-friendly and pulls tons of business to you!!!

Don’t know how to proceed? Here is your ultimate guide to making your site a better one. Go ahead and read till the end to explore e-commerce website design features.

Decorate your e-Commerce Website with the Best Features – Here is How!

In most cases, the success of an e-commerce business not only depends on the product but also how well it is marketed. So don’t miss a chance to make your website the best one. Before diving into the industry, let us tell you about top e-commerce’s web design features that make websites stand out in the crowd.

Shopping cart, login Box

Popular e-commerce websites have a login box on the home page. Customers can make a private account with their email id and access the shopping site. Even they will able to see their order history. You are serving your customers, so the login box is the first thing you should add to your website features.

The little bag icon indicates a shopping cart, where customers can gather their choose items and check out. Often the major sites maintain a sub-category like a wishlist. Customers may not have those items right now, but adding them to the Wishlist saves their time and effort in the future.

Look at the sites like – Myntra, Firstcry, Amazon and get an idea of where and how should you include those icons.

Promotion & Discount Tools

Thinking about offering a special coupon for the upcoming festive season? Don’t forget to add promotion and discount tools features to your website. Talk about deals of the day, special coupon codes, freebies, and free shipping options. It will be a place where your customers will access all kinds of offers in one place.

Email marketing integration

The eCommerce design feature converts your cold leads to warm leads or warm leads to paying customers. A welcome coupon or little discount can be used to get their email ids. Take advantage of email marketing and nurture your customers daily with the latest products, newsletters, updates to bits, and so on.

Design an effective email marketing strategy that encourages your leads to take action. For example, embed a simple pop-up form on your site to capture the basic leads of your leads and start nurturing them in the best possible way.

Search wizard

Not everyone likes to browse the whole menu before choosing the right items. They prefer to type and go for the exact page for the product which they are looking for. Include search wizard in your website to make exploring fun!

 

To give this facility an extra edge, you can add high price, low price, and high popularity filters or sort them based on price, color, size, and other facilities.

Product comparison

When your user is in a dilemma and feeling confused about which one to pick up, give them a product comparison facility to decide. It makes their task easy. They should compare the product color, dimension, design, size, and all other features. Consider product comparison features as a top e-commerce website design feature to include.

Reviews

Customers may love to share their experience on your website. It helps newcomers to make the purchase decision easy. Positive feedback accelerates your business and growth and brings fresh leads for you. Add a reviews section as a design feature to your website.

Help desk

Online shopping should be a smooth experience. Provide prompt help to your customers at any point they feel stuck. Mention your customer care phone number, help desk email id. You may like to include an online chat option to help your customer instantly.

Social media links

Who does not love to have a positive social media buzz?

Include your social media links on your website. Your customers may like to share your site links or anything on social media. It is one of the e-commerce top design features that extend your business reach and generate brand awareness.

Include How to guide

Sometimes customers may plan to buy something expensive like a plasma television or a high-end mobile phone. How to choose a perfect plasma television guide can make their decision easily. Include how to guide will help them to simplify the matter.

Wrapping up

Follow the above mention tips, add eCommerce top design designs and make your business thrive digitally. But, before you go ahead, make an entire plan on what things you need to work on and what you would like to add. Then, take a sneak peek at your competitor’s website and observe how they have include design features.

In case you find these things too technical, seek help from web design company. Talk to them and discuss your requirement. It may take time to hit a wining one, be patient and proceed step by step.

Your customers can be your best critics. So first, ask them for the suggestion, like the other features they would like to have, which are things they love most about your website, which they don’t like. Then, request them for a review and ratings that offer you a scope for improvement.

Avail of every opportunity and add the latest features to your e-commerce site. Remember, your website is your business identity, so make it as worthy as possible.

Starting A Business Website? Here Is How To Go Right

Business Website

The most important digital asset of a business in the age of digital transformation is its website, as it is the first place that the consumer reaches  and learn about the business and the services offered by a company. Although social media platforms are both necessary and important, but the website is the online home base for a business, promoting your offerings 24*7! For all these reasons, building a website for your business is pretty critical not only for the sake of marketing, but also for the success of the business as a whole. Here’s a detailed account of the needed steps to start a business website and how to approach things as they come your way!

The first and foremost thing that is needed to make the correct use of a brand website, is obtaining a good domain name, one that is easy for all to remember, and of course easy to spell. To be short and crisp, but providing the essence of the actual purpose of the business, is the key.  Avoiding complications with special characters and creating an URL which is SEO friendly can be really helpful to enhance the growth of organic reach. Also, a detailed research, both on the domain name (on whether there exists a site with a similar name) and determining the correct amount to pay for your domain name is equally important. 

Choosing the correct hosting company is also a pivotal step towards building a perfect business website. There are a few incredible fledgling and user friendly hosting companies you can consider.  While there are several options to set up one site, such as website builder software and directory listings, the experts would still recommend investing and having a customized website for scalability and marketing. A key point in ranking higher in the search engine index or Search Engine Optimization (SEO) is having a really fast server. This also helps in giving better and quicker user experience. The website must be really secured, because if it is hacked, the entire reputation of the domain goes down. For considering a hosting company, here are few points to be taken care of:

  • The server must have a fast connection, vast storage and fast computing. In short, a Fast Server once again.
  • A server location is another very important aspect, and can be chosen according to the target audience. For example, having an Indian server for a business website made solely for the purpose of Indian citizens helps in increasing Search index or SEO  whereas having a centrally located server like that in USA for business websites targeting the global audience might be a better option.
  • The hosting platform and the software compatibility, which is the application that will be used to create the website, must be not only compatible with the server but also optimized.
  • Another important point in choosing the hosting server is the configuration and the configurability of the website. 
  • Being aware of the limitations of the server is a pro tip, especially for business websites. Before creating a website in a server, the creator must know the details of the storage limitation, bandwidth limitation, CPU execution limitation and INODE usage. Before purchasing a hosting server, asking for the details of the server limitations are a must. 

Contingent upon your financial plan, you can browse two unique courses. A shared web host, the more affordable alternative, implies you’ll share the server to different locales. Committed hosts costs essentially more, however it implies that you get your own private server and will not need to rival other hosts that could haul down your speed. Some website design platforms, like Squarespace and Wix, incorporate web hosting in their month to month bundles.

When thinking about the website, the first thing to visually appeal a visitor is what the services are offered by the website. To reduce complications, the “JOBS TO BE DONE” framework can be fruitfully used. The entire concept of “JOBS THEORY” helps the website creator to look at the needs of the customer by putting emphasis on their motivation.

Christensen’s theory, though written in context of products and services, can very well be linked to the creation of a website. The very question needs to be asked before designing the website, “What are the JOBS people are going to hire from your website?” There can actually be multiple different purposes for which a customer will visit a site, some might come to seek the pricing, whereas some to get in touch with the sales team. Regardless of what they are seeking, the website must be able to serve their purposes comfortably and efficiently. Hence it is very much necessary for a website to successfully execute and deliver to the need of a visitor every single time, without complications.   

Another important aspect of building a fruitful website for your business is creating a good first impression and entices way more people to stick on your site. Creating a home page that both “CONVERTS” your thoughts and “REFLECTS” you and what you are is extremely important. It must offer a sampler menu and an effective one, with almost everything in bits. Your web architecture needs to look proficient. Some cutout site layouts as well as home-made sites stand apart like sore thumbs and never really urge anybody to work with you. Except if you are an accomplished web specialist, you should enlist one to plan a site for your organization. In easier terms, Simple, Easy and Clear to Navigate. Everything must be included in your home page to move a visitor through your sales funnel, or at least lead them to the proper landing page on your site.

Establishing credibility and trust between the customer and the creator is a prime objective of building a website, and everything needs to be done to ensure the faith of the customer is well earned. These days most business sites are incorporated with online media. Having an online media presence on Facebook, Twitter, LinkedIn, and so on adds further authenticity to your business and can drive more traffic to your business site. The more tweets or Facebook likes your webpage gets the higher your site will rank in the web indexes. Somewhere on your site, you need to have a page that has your full contact data, including your postage information and your telephone number(s). Conveying contact data on each page is far superior. Providing just an email id does not serve the purpose. Once again, the prime concern must be to establish a bond of trust between the customer and the owner!

Besides the various needs of the customer, everything that an online business portal must at first ensure is the security of the visitor and protecting the privacy of the same. Clients are worried about communicating individual data, for example, credit card numbers, over the Web. You need to not just have the proper innovation (like SSL) set up, but also let your potential clients think about it, by putting your Secure Site endorsements in noticeable areas, and having a page that tends to your guest’s interests, like a FAQ. Also, providing a “WHY CHOOSE ME/US?”  Button helps to gain both trust and confidence in the visitor.

Transparency and prominence in the description of the website will serve as a boon to the services you offer, and to lay out the groundwork for your online business, you’ll need to carry out a coordinated, itemized showcasing methodology to drive customers to your store. Also keep in mind whether you require an online arrangement of past works or portfolios to show your worth to possible customers or clients. Ensure both your primary and footer navigation menus have “About Us” page links effectively available so individuals can click them and read more about your business inside and out.

Online marketing has been largely affected by the pandemic, and thus the effects are carried over to the traffic getting attracted to a business website. The already in rise graph of social media users received a heavy spike as the pandemic hit the globe hard, and along with it came the spike in investment rates in digital marketing by brands and firms. One thing that this pandemic made very clear was that only those brands will survive in this race of digital market, those who are agile enough to accept the change.

And as anyone expects, in a reaction to this change in concentration towards everything advanced, there has additionally been a flood in online substance utilization stages that are continually developing to stay aware of new rivalry and shopper interest. Expectedly 2020 has rattled at us that the predictors would never have anticipated. The critical contrast in the thing we are visualizing, is in stark contrast to what was generally anticipated in the last piece of 2019 is fundamentally in purchaser profile and request. It isn’t only the trailblazers that are walking out on conventional media for a scope of computerized stages. The corona pandemic has solid furnished even fanatic conservatives into embracing advanced, basically as a way to stay associated with the rest of the world. Advanced has become an answer, a way to fulfill needs as essential as food, yet additionally contact with loved ones, diversion and securing of data, labor and products typically got to genuinely and face to face. Obviously, there has consistently been a fragment of crowd who hoped to accomplish increasingly on the web.

Maintenance is the key, and keeping your business website up to date makes you stay relevant in Search Engine indexes. You ought to likewise check at least monthly to guarantee that the site and the additional add-ons are all cutting edge. In the event that you don’t have the opportunity to do this without anyone’s help, delegate the errand to a freelance website manager.

Having a website for a business is a low cost investment that can assist you with setting up validity whilst earning trust of a potential customer and arrive at a more extensive client base than you at any point could through conventional marketing strategies. Not only creating a website but also keeping good care of it and providing regular maintenance of the same is equally needed, and the fear of becoming ‘irrelevant’ in the near future or losing a future potential client can easily be eradicated by keeping the elements in the website updated. 

Last but not the least, one must always remember before creating a website for their business that the job to be done through the site must be what the audience determines, not the owner. Focusing on the visitor’s experience and visualizing your website through their eyes will ensure that your website accomplishes the job it has been tasked to do. All the best for your business website!

Things to Consider When Redesigning a Website

web redesign

First, you should know why there is a need to redesign a website. Three things should be considered- how does the design look outdated? Are your conversions/sales decreasing? And have you received complaints about your user experience or any design-related issues you are facing? If you face these things, then a need for redesigning is necessary. If you want to rebrand your business, then a site redesign will help bolster your efforts.

Why there is a need to Redesign your Website?

For effective marketing, every touch point with a prospective customer needs to be aligned perfectly. As we’re living in a digital era, it’s very essential to have a great online presence. If you’re not getting better results, and your website is no longer accurately reflecting your brand, you must redesign your website from the team of top certified specialists who holds extensive experience handling these things professionally.

The topmost advantages you will experience by redesigning your website

A website redesigning comes with heaps of privileges that will make it worth the price tag. All you have to do is shoot for the best web design  professionals who can offer you their top of the line website redesigning practices in the most reliable manner. Further down, we have lumped together some of the topmost advantages of redesigning your website:

Re-establish the identity of your company online
Optimize the visibility of your company on the Internet
Boosts up your search engine rankings and conversion rates
Expands your potential clients base
Increase user experience
To adopt new technologies
Makes easier for clients to purchase and connect with you flawlessly
Saves your money in the long run
Makes mobile-friendly website
Get a leg up on the competition

Moreover, this improves how your employees feel about the company. As a result of which, this encourages the turnover of employees incredibly. By redesigning your website, you are portraying the message that your company is moving forward in the finest conceivable mode.

The approach of a risky website redesign

Many agencies and other marketing departments don’t consider any type of risk mitigation and to understand this you need to think about the number of individual changes that are made during the process of redesign. After getting this, multiply this by the depth of changes for every element and note down the laundry list of changes proposed during a creative meeting. Now by changing the home page headline, imagery, site-wide template layout, navigation bar design, fonts, shopping cart, or any form of layout you prefer and many more things related. 

Effects of website redesign changes

Many marketers don’t test the page templates and landing pages that are changed during the process of redesigning. And then there is no system to check the changes against the key conversion metrics and these risks can only be done with a rigorous conversion optimization strategy. This will need a process that includes a proper understanding of the target audience you are looking for, prioritizing test hypotheses so that you can solve all the issues which are obstructing conversions, setting up a proper split test, and at last analysing the insights from the data to make changes. There are many companies that are using a structured process that includes A/B testing as part of conversion optimization strategies such as WineExpress, Iron Mountain, and many more which are getting significant sales from the lift by reducing all the risk. 

Evolutionary site design for a better approach

After a proper testing and proven system so that you can execute testing for doing the proper redesigning changes as it is critical for online marketer now. You will find that the “revolutionary” redesigning can be most dangerous for many companies. When there is a need then it should be proper, less risky approaches that involve a process of testing with incremental improvements or changes. 

Basically, there is two difference between ESR and the traditional revolutionary site design approach:

• First it is very fast

If you are doing the traditional redesigning then the marketing departments are usually fed-up with the process. And in this contrast, ESR always creates a system that provides continuous changes so that your website will be leading the pack. 

• Second is the success criteria

There are rules in traditional redesign like UX practitioners and maybe the staff can be talented but not batter hits and many things are likely to hurt the site results. But with the ESR there are many changes that are measured in controlled A/B and split tests against the effect on the goals. The RSR approach will leave your site with many errors and continuously falling behind in the intervals between many redesigns. And with the ESR your site will keep up and surpass the success of the rest of the web and it essentially uses the conversion rate optimization principles to redesigning. 

How does the ESR eliminate the website redesigns?

With an evolutionary site, the design approach will guard you against the site risks as it will dramatically be improving your website every time. And also your site will get help from ESR by implementing a proper system of continuous A/B testing throughout the entire site and also digital marketing. So don’t rely on gut feeling and your flawed intuition your all decisions for your website should be done against the crucible of the user’s actions. 

Test everything in your marketing part

• Site-wide design styles, logo, header, and the tagline

• The product page templates, landing page layout and is content

• The product or services value proposition statements required

• The lead generation forms, cart, and the checkout page

• Home page layout, eye flow, and merchandising

• Imagery, copywriting, ads, calls to action, and the offers for the users

Your website should be continuously updating your design by testing the major site-wide elements which combine to create the look and feel like header, nav, PCTA, headlines, repeating listing areas, etc.

Reasons to use the Evolutionary Site Redesign

1. You will get a new look, feel and conversion rate lift at the same time for your website.

2. You will learn that which web design elements actually improve the results

3. By maintaining your staff’s focus on the important business metrics rather than the aesthetic redesigning. 

4. Your site will never face lags in the results in-between redesigns and avoid the risks of a revolutionary website redesign.

How to redesign the website?

If you use ESR or not and do a full redesign all at once as it is important to keep your site’s redesigning work manageable and to make this work you should make final results that are worth the effort. A proper detailed planning that will ensure you and your comrades that don’t trip over only one another in the trenches. And for this, you need to do a lot of work and planning which is necessary. You can plan to do weekly tasks, daily tasks for completing each aspect of your site and then assign them to different professionals from the starting. And there will be no reason for your project that should lag behind your timeline and produce more sub-par results. 

Make strategies first and then proper planning

Before planning you need to redesign your website and then you will require to seriously consider why you need or want to do this too. 

Goals you should accomplish with the redesigning:

• Always keep your users from bouncing off your pages very fast and make sure your library of downloadable information is better.

• Make more informative pages and more visually aligned with your brand

• Improve the navigation to average more pages per visit and improve the on-site SEO, etc.

Some things that should be considered before doing a site redesigning

 Analysing that what works and what doesn’t work

Before making any type of change to your design you will require to decide which website aspects and features you need to change. After this check which design is working and use analytics tools to see what users find more valuable and what they don’t like. Things that are not working are expendable and should either get rid of it or you want to improve it. 

Your site will affect your online marketing performance and analytics used to make decisions is necessary. Checking that what pages are getting visited frequently and what CTAs aren’t getting clicked? Try to collect these types of necessary details and information to help you in making important decisions about your new website’s design. 

• Always set smart goals

As you know every project needs set goals and your site designing should be no different as to get set goals for how well your site works for SEO as well as marketing. And don’t forget to maintain the marketing thing also as only designing looks will not work. If you will notice then a simple website that works seamlessly for the visitors which is more preferable. A site should be properly stuffed with the visual features and codes that will have issues. You should use the numbers if you can and double your site visitors or site leads and then increase them by a certain percentage. Making all the specific goals that are not too vague and it should look better. This thing will not help you as it should have a clean, modern look with the white space is really helpful for you. always mention all the functionalities which are required and you want to make more calls to action, which will be more fast and easy forms for visitors to fill out, etc. 

• Researching your visitors or target audience

To make the best site for the visitors you should know who they are and what are their interests. What are their main preferences and their browsing styles? Keywords used by them all this information will help you to make one of the best redesign and their needs. 

• Check out you’re competitive

Always look for your competition in the market which will give a great way to see what others in your company are doing, and how potentially they do their work. Let’s see that your competitor is really more successful in the market than at that point in time you have to figure out why it is. What are the things they are doing with their site and what you are not? This will help you to pretend that you’re a user and then comparing your sites. Make a note of those things where you are lagging and then set your goals accordingly to improve the website in a better way.

• Always review and refresh the content

The design you choose for your site and its content go hand in hand and a fresh approach to content can easily help you in the further process. You can do things like single out old, outdated blogs that can be updated, and then you can rewrite the leads. Setting up your new goals for publishing schedules which is based on better practices for customer engagement. Always see your content, how it is performing and then use it as a template for better future content. 

• Hitting the SEO checkpoints

Your redesigning will boost your marketing easily and you will need to discover more than ever. As the SEO works perfectly at this stage. There are many things to optimize your website SEO during redesigning: 

Always make sure that everything should be well- written page titles, the meta description should be there, and permalinks for all your content on the site. Designing the content for readability purposes which includes headers and subheaders. Use the right keywords to target all your landing pages and check that the site time of loading and do all the necessary things. 

• Make sure that your site should be responsive

People are using more mobile devices rather than desktop so when they are checking your site make sure it’s up to the task. And then it will be necessary that your website should be responsive so that it is able to reconfigure itself based on the visitor’s screen size and device. The user will expect this more and more from their browsing experience and you don’t have it they will go somewhere else. This will boost your SEO so don’t neglect it and design responsive websites

• Evaluating your CMS (content management system)

The content management system you will select will always limit what you can do with your website redesigning. This thing for your site will be required to balance options and the capabilities with the set goals you want to achieve. What are the benefits and different features you will require to deliver the correct experience to your users online and what can you do for it? Going for WordPress is also a better option as it has great CMS and website platforms. You will need to strategize everything correctly. And by following these points you can do all the things according and make your base. Define your path and get it moving forward so that you don’t have to face any consequences afterward. At WordPress you can build your website and redesign it, it may be difficult for you at the starting as it is a little bit confusing. But once you get the things you can make everything easily with a proper Content Management System. 

So first strategize everything correctly for redesigning your website and then go for your plans to execute it and follow these points which are mentioned above. This will help you to do your things rightly without any error. 

Finest practices of website redesigning for better SEO

Make your Website Easy to Navigate

There are some questions which you should ask yourself for fabricating a better user experience. These are:

Is it portraying perfectly what you want your potential customers to catch on your website?
Are you restricting the number of choices on your navigation bar to make it simple?
Are these things clear and is convincing the visitors to know more about you or to acquire your products or services?

If these questions are sounding like a broken record, it’s better to redesign your website and make it as per the needs and requites of your visitors and potential customers. With the help of this, you’re rendering your visitors an easy and user-friendly experience.

Preserves the Assets of your Website

The top-notch website redesigning strategy begins by protecting the assets of your website flawlessly. You need to aware of the most important aspects of your website such as:

The highest entry and conversion pages
The pages which are ranking on the first page of Google
The inbound links and the pages that are pointing
The high-end keywords that are making a difference
This is a perfect way to get to know about the valuable assets in your lead generation and customer satisfaction.

Optimize the Technical Structure of the Content

If you want to get organic traffic and higher search rankings, your SEO strategies need to be optimized.

You should create high quality, SEO friendly content attributes that will contribute to the search rankings like frequency, keyword choice, spacing, titles, and placement, etc.
You need to add quality keywords to your content and should consider on-site optimization such as clean URLs and structure in the best possible manner.

Moreover, it’s important to check out the volume of the content a well as the resolution and quality of images and videos to rest assured you’re having everything for optimizing your content on your brand new website.

Speed up the pages of your website

Nobody wants to land on a page merely to find that the features and graphics take forever to load. This is just a frustrating situation that might make a negative impact on your website. Therefore, you must try to keep up with the latest advanced technological principles to confirm that your website is up to date and the visitors are having the most dependable experience.

You can speed up your pages by:
Fixing all the broken links which lead to 404 or 400 errors
Minimizing HTTP requests
Reducing the redirects
Compressing files
Reducing the image sizes
Enabling browser caching

Wrapping Up

There is no doubt in saying that the customer’s preferences are changing day by day. This means you need to show your products and services in a more advanced manner so that they can think of choosing you. Therefore, an unattractive website needs to be redesigned to get better outcomes. The website redesign is one of the perfect opportunities to start all over again by keeping a track of your customers’ needs and preferences as they are the people for whom you’re designing your website.

7 Ways to Improve Your Website Design to Boost Sales

Ways to Improve Your Website Design to Boost Sales

If you are having a website, then it does not mean that you will be able to make online sales. Even after doing SEO and social media marketing, you might not be able to sell online. It is a difficult fact that you must accept online business.

I had looked at a website regarding the monetizing that it got from its website traffic. The website gets more than 70,000 visitors in a month, but, this is not the conversions that the website receives. The business might be making very little money. Getting traffic is not the way to pay your bills. 

So, what you should be doing to make money using your website, like other top players in the industry do? The answer is to optimize your website design, make it user friendly and catchy, and create your sales funnel so that you do not lose out on potential customers. Based on the experience that I have on a marketing website, here are 7 simple and amazing tips that will help to boost your sales and can be integrated easily into your website design

1. Hack the website sales funnel, to begin with: here you should not make an excuse about lacking a budget for marketing. The first tip is that you need not much to get business growth from your existing web presence. You need to build up to something that will work well and you should lay a pathway for it to start. 

Even if you get a terrible conversion rate at the start you will still have something working. The first step is to build a strong pathway and show it to your potential customers. I am sure someone will surely walk down it. You can hire an expert web designer for that purpose. Here is an example of what you can do in the set up:

  • Create a landing page with a free offer.
  • That can be anything related to your business. 
  • Then make the setup of an account for payment processing and make a form wherein users can enter payment details to buy the free offer. 
  • Use your past contacts and email lists of colleagues and clients to send out a catchy newsletter to them.
  • Make a simple, catchy, and educational newsletter about the offer and add some value to it, and then just send it out.
  • People will be surely attracted to the free offer and will come to know about your products and services too. 

The idea is to make a work of concept and let people know about what you cater to. This is a simple and easy to perform idea and you can expect quick responses from the customers out there. This is a way wherein people will start conversions rather than just visit your website for information. 

2. Do not just think about the landing page, think how potential clients will get there: do not focus on the number of sales that you get after performing the first step. The idea here is to make a prototype of what would be working, and you can improve it out over time. 

This is because in any sales funnel when you send out an offer, customers will not just pick it up. It requires a lot of time and effort to educate your prospects and gain their trust over time. When people sign up on your website or subscribe to your newsletter you can give them some free tips or coupons related to your business or send out some actionable emails further. This will help to strengthen your sales funnel. 

3. Make it easier for the customer to buy your service and product

When you are presenting the option of 2 easy monthly installments then the conversion rate would increase noticeably. 

When you present the 2 easy monthly payment options then the conversion rate would increase as per Russell Brunson. 

Marketers are noticing that when 15-20% of the people are rejecting the initial offer and when the same people are offered the same product at the same price with 2 easy payment options then they would take interest in it.

This is a very good example of how you are making it easy for your customer to buy your product and it will increase the purchase rate. This strategy has recently been implemented on the exit pop up. Marketers have noticed that it is working, and they are also planning to share the numbers in the newsletter.

4. Copy what is already tested and working 

As per Picasso, great artists steal and good artists copy. Many people have misunderstood the Picasso saying. I also didn’t get it till about a year. But after discussing his quotes with other people researching it I understand that he meant that we have to take the ideas for the works of others and then have to craft something original. Don’t just copy but fold those ideas in your creation and make something original style.

As per Picasso’s quote you can also integrate and test many tactics and strategies which are always working for others online. Not everything is working but you can learn something from each test. 

Brennan Buchard who is the performance coach and the motivational speaker if saying in the recent example that he thought of some guy who is full of it. But after 3 weeks he has completely rewritten the sales page and built the sales engine as per the course in the video. You will see the 6-question listed on the page which everyone needs to answer before they start buying.

The current conversion rate is not the greatest, but he knows that people are just answering one or two questions which he recommends. So, he also gave the try and it works. If you also want to learn what all the questions are then you can also check the top of the sales page.

Another sales funnel which was studied closely is the fellow mastermind member page, Brennan Dunn. Dunn has set up a superb email auto-response sequence. So, you can go back and read it and write down and then learn from it. This can also be learned in the course named Double Your Leads, which is a re-writing free course.

You can also spend some time on tactics of the Amazon.com checkout process. When you do this simple tweak then your purchase conversion rate would already double.

5. Step Based Analysis for finding our Weak points in the process

You can do the simple exercise to understand what step-based analysis is. In this first, it is required to correct the top sales page. Consider your funnel as the physical things like the funnel which was used in cooking. Now imagine the numbers are representing the amount of water which is arriving at every step. This is like the multiple funnels which have been put up together. The main problem is one of the mini funnels is leaking water as compared to others.

For example, the sales page is having 1200 visits, on the next page, only 60 goes to the checkout page, and then only 40 would do the purchase. So, you can see that the larger gap is between 1200 and 60. 

So obviously the issue is with the sales page only and it is where we must focus more. So, what would be the actual issue? What are some of the ideas which will help us in fixing this issue?

Price, it is the major determinant for every market and offer. 

Understanding, are potential buyers getting the benefits of the product which they tend to buy?

Offer Match, It is also something that is not matching with what the buyer wants. Sometimes you must consider something completely different from the sale.

From these ideas you can think about the different changes which you can make, which include changing the offer, adding and rewriting the sales copy, or testing a very different price model.

6. Micro A/B Testing includes conversations with customers

For a conversation with customers, the company needs to have a webinar. You can start the conversation with the people who have opted for connecting in the webinar. The main goal of this webinar is to find out what is holding them back in the marketing of their businesses. What I am lacking in their sales funnels.

At the same time, you can start talking constantly with the students and current clients who have already purchased and help in building the sales engine. You can probe the information on why they have bought and try to find out how valuable it is for them.

This is what is called micro A/B testing because you would be able to constantly get the real time qualitative feedback, and this will help in making better, educative, valuable, and ultimate offers to the audience. And they will likely buy and benefit from them.

If you are also looking to learn more about how to do this then you can also check out the various guides which have been written on this topic.

7. Withhold Pricing, Give them their landing page.

For getting the access they would require their email address to sign in. A wise Copyright has said that when you are making a sale then actually you are walking the customer to a series of agreements. Then this would be a win-win situation for both the seller and the potential buyer.

  • What are your needs and goals? Are they fitting in these product capabilities?
  • How would you decide between buying?
  • When would you like to kick-off this after your buying decision has been made?
  • What is your budget, and does it fit in the price of this project?

As shown above, in every step you will see the mutual commitment and agreement for taking the next step.

This is the main strategy behind the tactic of limiting access to pricing. Everybody wants to look at the pricing first and as mentioned above this would be the main determinant of how likely it would get bought.

However, it will also make more sense when you are holding back the information related to the pricing and educating them first on the benefits of your offer and how you would be able to deliver the value out of it. In this way, they will understand the price and why it has been higher or lower than their expectations.

When you are leading with the education and the benefits then this will increase the conversation rate because when you are judging solely on the price point and including the understanding of value about it then it will affect.

Conclusion

If you are not having any funnel right now, then you will not require much to get started. There are completely free tools that are available with help of which you can start selling instantly. Lack of budget is just an excuse for getting started.

The purchase rate on the gold traffic coming on your landing page and the website are bound to be lower. However, it will convert much better depending on the source and especially when you have already taken out the time for educating them.

It is not easy to make the customer buy your product and likely to convert.

Copy what is already present and working from other expert industry players and then add your taste to it.

You can also employ the step-based analysis and find out where the lead generation process and online sales are getting stuck. Then you can focus and tweak the stage where it has been blocked.

Micro A/B testing for a conversation with a customer will help you a lot in creating the ideas and improving the presentation of your offer.

Add value and educate them about your products. And try to sign in them with their email address to prospect the prices. 

Web Design Trends to Follow In 2021

As a web designer, you should be familiar with current web design trends. A modern website mostly uses these web design trends.  In this article we will show you the current web design trends 2021 and whether you should use them.

Is it even possible to create a fancy and user-oriented website – without using current web design trends? Is there a timeless website that will be just as impressive in 15 years as it was at launch? From an aesthetic point of view: maybe. From a technical point of view: no.

Technology Influences Web Design Trends

Web technologies have evolved tremendously over the years. And with new technologies, web design was also able to break new ground. One could always observe a trend’s oversaturation. Perhaps you can still remember Flash – and what strange web design layouts resulted from it.

Since web design does not exist in a vacuum but also has to be implemented technically, web design trends are strongly influenced by technical innovations and possibilities and vice versa.

Some of these “web design trends” based on technical innovations make a lot of sense. Therefore, one should not speak of a trend. Trends are temporarily tied to a time and then disappear again. But responsive web design, for example, is not a trend. Responsive web design was a reaction to the surfing behavior of the users and has (deservedly) secured a permanent place in modern web design.

Other trends are rather laughed at today. Critical handling of some web design trends is essential for sustainable web design. Therefore, as a web designer, you should always stay innovative and not do everything one-to-one. Think critically about trends and add your own creative mustard. Web design trends 2021 are good and nice, but should also make sense or support your goals.

Some trends later turned out to be an absolute mistake and nevertheless these web design trends have been adopted and used by many web designers over the years. A good example of such a failure is Microsoft’s Metro design (which was later adopted by many others). The latest studies prove: Metro Design was a mistake. And still a hyped web design trend back then.

Web Design Trends – Good or Bad?

Should you base your trends on website creation? Surely only anyone can answer the question for themselves. But before you answer, we would like to give you a few thoughts on the way: Certainly, a web designer should be very knowledgeable about web design and always be informed about technical and web design developments. He should know the web design trends.

Many customers expect a modern website from a web designer that is based on current web design trends. Some customers even associate it with a certain level of competence. There’s not much you can do wrong on the trend trails and you don’t need a great aesthetic sense. The design was thought out. This doesn’t hurt, the customer has already seen it and the user can quickly find his way around because he already knows it from other websites.

However, it can happen that the website will be sucked off and copied in a few years. Some trends laughed at today and the unconditional imitation of a trend can be clearly seen on some older websites. And yes – we also shamelessly copied trends at the beginning of my web designer career. Today we are ashamed of it. Certainly, there is the learned behavior of the user. Using this to make the website as intuitive as possible should be the primary goal.

But please always remember to only adopt elements and trends that also make sense. In this respect, we would summarize:

Web design trends are important. Nevertheless, you should use it with caution and also incorporate your own design.

But lamented enough now. Here are the current web design trends 2021:

  • High-Contrast Gradients

     

People believed dead live longer! In the past, color gradients were frowned upon after an absolute oversaturation on the web. Today, they are becoming socially acceptable again. And whoever thinks it is about subtle gray gradients has cut. The gaudier the gradient, the better. On Gradient, you can let yourself be inspired. These new color gradients have a dynamic effect and the combinations of retro colors create an emotionality. These color gradients are usually combined with a sober, clean design. This combination is new. In the past, color gradients were celebrated and used with all possibilities. Today, they serve more as a contrast to the clean rest of the respective website – for example in the header.

But these color gradients do not only appear as CSS3 backgrounds. Color gradients with strong contrasts are also increasingly being used as icon colors and logo colors.

  • Standard Layouts/Design Templates

     

The web is becoming increasingly complex and fast-paced. Good web design has to adapt to all device sizes. This would involve a very high technical effort if you want to reinvent the wheel with every new web design project. There are templates and frameworks so that customers on a small budget can also afford a modern website. Simply put, these are ready-made code blocks from which the respective website is then put together. The consequence of this is that many websites look the same.

On the other hand, there is now also learned user behavior. The navigation is mostly on the top right. The user knows that and can find his way around websites that are structured similarly. This increases user guidance. The user does not have to have much cognitive capacity for navigation and can, therefore, concentrate more on the content. If each website looks the same, the operation of the individual websites is the same. So, you see there are not only disadvantages of having a uniform look.

The established layouts have prevailed because they work. However, this is only partially true. After all, the slider in the header is still standing even though there are already studies that prove that such sliders are ignored by the user.

From a design perspective, the standard layouts are of course horror. Except for the header image and the color palette, today’s web designer does not seem to have much creative freedom. That is a shame, but the economy forces the competitive web designer to use pre-built themes and frameworks.

  • Home Slider / Hero Images

     

You can see it again and again: Slider in the header of the homepage. Unfortunately, the user ignores these sliders consistently. These sliders should actually build more emotionality. Meanwhile, header sliders are part of the standard repertoire of a website. No WordPress theme that cannot do without such a head slider.

In general: Sliders hardly pay attention to the second or third slide and if your slider or hero image looks too much like advertising, this element gets no attention from the user. The user cannot view everything on a website. What happens now is selective attention. The user focuses on the things that seem useful to him. A header slider without real content or a marketing hero image will get no attention from the user.

  • Asymmetrical Layouts

     

The oversaturation of the typical grid layout of websites created a counter-trend: asymmetrical layouts. Technically speaking, these websites are of course based on a grid. The user can only see it at first glance. This web design trend was formerly state-of-the-art and actually only reserved for puristic companies or institutions (theaters, galleries, museums). In the meantime, this web design trend has become mainstream and there are also WordPress themes with asymmetrical layouts.

This trend is probably not interesting for established and reputable companies. We personally have never been able to get excited about this trend. Falling out of the ordinary with all means – this usually came at the expense of usability. And so, users are left alone with content and now have to fight through a confusing layout. Because: The difficulty with such asymmetrical layouts is user guidance. Removing it from the grid certainly pays more attention to certain web elements and makes the layout interesting. On the other hand, with this raster lessens, you can quickly overdo it and the content will go under.

  • Experimental Navigation

In the meantime, navigation has prevailed at the top right. For the web designer, this means less leeway in the layout, but the user knows this conventional structure of the website/navigation. In this way, the user is guided optimally and does not have to look at how he can navigate every time he visits a website. However, some web designers are trying to reinvent the navigation wheel. The experimental navigation concept tries to be particularly innovative. And sometimes it works – the user has to “think inside” the website. This creates a special level of interactivity.

However, this experimental navigation is not suitable for every project. If it is a conventional information website that is intended to provide the user with information as simply as possible, experimental navigation may be a hindrance. Here, the user does not want to discover anything new, just to get information quickly. With innovative websites, the special form of navigation can involve the user in a special way. Then experimental navigation has advantages.

  • Split-Screen Design

A very nice web design trend is the split-screen design. The website is divided into two vertical areas. Sometimes it looks like a print magazine. The design of the two vertical halves is often different. Sometimes a page is used for navigation and sometimes a page is used for a full-frame image. This increases emotionality, but can only be used on websites with little content.

Unfortunately, this design cannot be consistently drawn through on particularly small screens – in most cases, the full-format image material is then omitted. The split-screen web design is very nice and offers unique user experiences, especially in connection with scroll telling or scroll effects.

  • Videos

Videos on the web are now standard. Hero Video Header, Youtube, and other services ensure that the user is provided with videos. And the users thankfully accept these videos. Nevertheless, these web design trends are further expanded in 2021!

Videos provide variety on your website and meanwhile, decision-makers also watch a video at least once a week. Explainers, employee portrait videos, branded storytelling clips, and mood videos are just a small extract from the various types of video on the web. The video is aimed at a very specific target group. This has no time for long texts and would rather watch a video to consume content.

Google also prefers audio-visual content more and more and more videos are now displayed preferentially in the search results for some search queries.

  • Performance/Website Speed

This web design trend has come to stay: The website speed. Website speed has become an important ranking factor and is becoming increasingly important on the mobile Internet. From our own experience, we can say that a website with poor performance ranks much worse. Therefore, you should make sure that your Pagespeed Score is as good as possible.

  • Minimalism

What started as a flat design was soon to be pushed further and ended in minimalism. Apple demonstrated it: the omission of unnecessary design elements and the use of white space as a design element. Some web designers have taken this style to the extreme and have completely abandoned colors and other design elements. What was left was some writing and a lot of white.

The focus should be on the content and the design shouldn’t distract from it. That sounds good in theory, but you should be careful because the user can be guided by color and design. If everything is minimalistic, it is also difficult to guide the user. Therefore (as with all web design trends) minimalism is good but should be used with sense and understanding.

  • Animated GIF Images

     

Animated GIFs got their relevance on social media. Short animation loops were often shared with friends. Today, animated GIFs are also used on modern websites to attract attention or to represent facts with a small animation, without using a video.

In this respect, the use of GIFs is an alternative to videos and the animation gives the website visitor the impression of a dynamic website.

  • Smart Chatbots

     

A web design trend that has also arisen from the technical development of computer-aided AI: the AI chatbots. Widely used for a few years, these chatbots are now also very popular on small websites.

The design of these chatbots becomes more balanced and the interaction with the chatbots is also more user-oriented. These chatbots are already customizable and can no longer be compared with the efficiency from earlier days.

  • Dark Mode Designs for The Contemporary and Sleek Look

     

The dark mode designs not only look ultra modern, but these are also more comfortable for the eyes. The black elements make the designs pop.
However, one needs to keep in mind that visually stunning web design trends have practical beginnings. These work the best for OLED screens and wok to enhance the screen lifespan and save power. Dark backgrounds improve the visibility of various accent colors and a truly dynamic design.

The design trend is also highly aesthetic and fits in with the prevalent design rends of 2021 comprising of dark and moody color schemes. This can render futuristic cyberpunk and dystopian styles.

  • Imperfections to Create the Perfect Design

     

Adding hand-drawn design elements that inject an emotion and humanity into the websites have dominated web designing trends for years. The imperfect additions give users the craving for impersonal and perfected graphics. In this year, the hand-drawn imperfections will be in trend to lend some realness and appeal to the soul and the heart of the visitors with realness.

This trend is going to bring some extra positivity. You can find some stylized and hand drawn icons as well as other elements that make your brand personality stand out in the market.

  • Immersive 3 D touch

3 D visuals have delighted people at all times. However, this trend got held back due to the expensive price tag on the technology. But, today, we area at a place where pone can design in 3-D using accessible equipment. It has also opened the gates of web designing to a higher number of gifted designers.
At this time, the use of hyper realistic 3-D is in the trend. And it is taking the whole screen is one of the best ways for creating an immersive experience on your website. It does not just lend a visual advantage to the visuals but also for the UX. Interactive 3-D designing is a great way to enhance user engagement. You’ll be seeing more and more immersive 3-D designs for attracting users. It time to break down the boundaries between the digital space and reality!

  • Floating Elements, Soft Shadows and Layers

This trend is an extension and step ahead of the 3-D trend. The new 3-D web deigning is all about creating depth. Floating elements and soft shadows add a lot of interest and depth and give the page the 3D lite look. One can choose to use this effect not just with graphics but with photos and texts as well.
Designers may choose to add extra pizzazz to the 2 D layouts and using layering elements and soft drop shadows giving an extend depth. One can lend a lightweight feel to the design elements that seem to float above one another,. It is a high contrast to the earlier impenetrable concept of flat design layers.

Conclusion

So, these are the trendy web design and development tactics you should implement in 2021 to make good results.