{"id":2537,"date":"2017-08-16T07:03:02","date_gmt":"2017-08-16T07:03:02","guid":{"rendered":"https:\/\/www.seodiscovery.com\/?p=2537"},"modified":"2025-04-17T09:14:25","modified_gmt":"2025-04-17T09:14:25","slug":"first-anchor-text-counts","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/first-anchor-text-counts\/","title":{"rendered":"Why Only the First Anchor Text Counts?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1MPztiUDNDEn6hkF7fW7UK?utm_source=generator\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The placement of links is a very crucial part of the&nbsp;<a href=\"https:\/\/www.seodiscovery.com\/blog\/how-to-improve-digital-marketing-strategy\/\" data-type=\"post\" data-id=\"7052\">SEO&nbsp;strategy<\/a> &#8211; both for&nbsp;<a href=\"https:\/\/www.seodiscovery.com\/blog\/why-internal-linking-is-important\/\" data-type=\"post\" data-id=\"8061\">internal linking<\/a>&nbsp;as well as external link building.&nbsp;Search engine evaluates websites and its link in search engine marketing and places them&nbsp;further in the results&nbsp;in relation to&nbsp;certain keywords&nbsp;in the results.&nbsp;The more relevant and stronger the website is the higher the impact on the ranking.&nbsp;In this context, of course, the&nbsp;optimization of&nbsp;the&nbsp;anchor text&nbsp;also plays&nbsp;a role.&nbsp;Even though <a href=\"https:\/\/www.seodiscovery.com\/blog\/best-seo-specialist\/\" data-type=\"post\" data-id=\"17568\">SEO professionals<\/a> do not always agree on how Google&#8217;s anchor indexes are evaluated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>Moz&#8217;s 2008 study shows Google usually counts only the<\/em><a href=\"https:\/\/moz.com\/blog\/results-of-google-experimentation-only-the-first-anchor-text-counts\" rel=\"nofollow noopener\" target=\"_blank\"><em> <\/em><\/a><em><a href=\"https:\/\/moz.com\/blog\/results-of-google-experimentation-only-the-first-anchor-text-counts\" rel=\"nofollow noopener\" target=\"_blank\">first anchor text on a page<\/a><\/em><a href=\"https:\/\/moz.com\/blog\/results-of-google-experimentation-only-the-first-anchor-text-counts\" rel=\"nofollow noopener\" target=\"_blank\"><em>,<\/em><\/a><em> ignoring subsequent ones, though exceptions exist with fragment links.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each hyperlink pointing to a particular web page is provided with an&nbsp;anchor text.&nbsp;For example, if you refer to<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.seodiscovery.com, the <strong>anchor text<\/strong>&nbsp;could be&nbsp;&#8220;SEO Discovery&#8221;.&nbsp;The result of this link and anchor: SEO Discovery.&nbsp;Google is doing the following:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. The anchor text is read out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. The website is read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. The relevance of the website SEO Discovery regarding the&nbsp;keywords SEO Discovery&nbsp;is assessed as high, as the anchor text fits perfectly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is, of course, a very simplified example, but the basic operation is clear.&nbsp;Now the following question arises: How are multiple links with different anchor texts evaluated on the same website?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which anchor text counts for several links?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the&nbsp;link construction, one could, of course, try to get several backlinks to the topic of appropriate&nbsp;backlinks&nbsp;from a page in order to improve their own ranking.&nbsp;An example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Website A links website B three times.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Anchor text 1 = SEO Company India<br>2. Anchor text 2 = SEO Agency India<br>3. Anchor text 3 = SEO Services India<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>It is always linked to the same URL.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, website owner B might assume that the ranking improves for all three keywords.&nbsp;But this is not right, because:&nbsp;Google only evaluates the first anchor text&nbsp;, in this case, <a href=\"https:\/\/www.seodiscovery.com\/seo-company-india.php\">SEO Company India<\/a>. SEO Agency India and SEO Services India are not considered.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google uses anchor tags to take into account all Anchor Text Counts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;jump mark&nbsp;is a marker within a web page that identifies a new topic section.&nbsp;For the example mentioned above, this could be the jump mark &#8220;SEO Company India&#8221;.&nbsp;The link, which is linked to the anchor text, is now still on page B, but with the leap top.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The link &#8220;SEO Company India&#8221; is thus no longer disregarded and gives the anchor text covers further.&nbsp;That how this works is easy to test, and on the other hand, it is simply logical, because:&nbsp;Google evaluates links by relevance.&nbsp;And since there is a section or even a jump mark here, a link with appropriate anchor text is relevant to the search results for this keyword.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is rel = &#8220;nofollow&#8221; also a solution?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If the first link that appears, but is not to be evaluated by Google, then, of course, the&nbsp;nofollow attribute could be&nbsp;applied, right?&nbsp;It is not that easy because the Google algorithm works according to a certain order:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. First, all duplicate links are removed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Then the nofollow attribute is applied.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This would mean that links 2 and 3 are &#8220;dimmed&#8221; and only Link 1 is considered.&nbsp;Since this link has now been awarded the nofollow attribute, this means: No single link is evaluated.&nbsp;The nofollow attribute is not a solution.&nbsp;Nofollow is like a black hole for link juice and therefore should NOT be used for&nbsp;PageRank sculpting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Multiple linking is, therefore, a relatively complicated matter, but wonderful to solve Anchor links.&nbsp;Since this type of linking allows for a very high relevance to the topic, this is probably also the best solution when placing several links from one website to another.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The placement of links is a very crucial part of the&nbsp;SEO&nbsp;strategy &#8211; both for&nbsp;internal linking&nbsp;as well as external link building.&nbsp;Search engine evaluates websites and its link in search engine marketing and places them&nbsp;further in the results&nbsp;in relation to&nbsp;certain keywords&nbsp;in the results.&nbsp;The more relevant and stronger the website is the higher the impact on the ranking.&nbsp;In [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[327,328],"class_list":["post-2537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-anchor-text","tag-anchor-text-counts"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/2537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=2537"}],"version-history":[{"count":5,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/2537\/revisions"}],"predecessor-version":[{"id":29556,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/2537\/revisions\/29556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/5597"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=2537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=2537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=2537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}