{"id":2994,"date":"2017-10-13T10:22:27","date_gmt":"2017-10-13T10:22:27","guid":{"rendered":"https:\/\/www.seodiscovery.com\/?p=2994"},"modified":"2017-10-13T10:22:27","modified_gmt":"2017-10-13T10:22:27","slug":"facebook-event-promotion-tips","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/facebook-event-promotion-tips\/","title":{"rendered":"8 Valuable Tips for Successful Facebook Event Marketing"},"content":{"rendered":"<p>Whether open-air cinema, Halloween party or business event &#8211; without the right marketing, even the best events remain empty. <span id=\"gmail-more-3044\"><\/span>With its 2 billion active members worldwide\u00a0<b>Facebook<\/b>\u00a0is\u00a0one of the most popular networks to connect with customers online.\u00a0The channel has the most active users per month, making it an attractive tool to draw attention to events.<\/p>\n<p>Nevertheless, there are many companies that do not know exactly what they should consider, so that the targeted target group will participate in your event. I would like to tell you today what you should take into account when it comes to Facebook Event Marketing.<\/p>\n<p><!--more--><\/p>\n<h2>1. Content and Continuity<\/h2>\n<p>Basically: regularly post something.\u00a0Especially if you want to generate attention!\u00a0Get together with your team and brainstorm about the content.\u00a0Keep these posts in an Excel spreadsheet and plan the best when you should be posted.\u00a0Especially at events, there are many stories to tell the background of the stars, films, music or the occasion.<\/p>\n<p>In addition, preparations and insights can be shown behind the scenes.\u00a0The closer the event gets, the more content you should share, as the interaction curve of the user&#8217;s increases as experience increases!<\/p>\n<h2>2. Interaction<\/h2>\n<p>Social networks are characterized above all by the constant exchange of information and knowledge and fast communication.\u00a0This is an advantage for us as organizers because we want our event to be as soon as possible!\u00a0This also means that we have to stay on the ball as soon as an event is created on Facebook and the first content has been posted.<\/p>\n<p>Try to get your fans to interact with you by asking you for your opinion, let them vote, or reminding you of old times.\u00a0Once comments and questions appear, like and answer them!<\/p>\n<p>Nothing is worse than ignoring your fans or potential new fans.\u00a0After all, you&#8217;ve chosen a social communication tool for your advertising, so you&#8217;ll finish what you&#8217;ve begun.<\/p>\n<h2>3. Inspiration<\/h2>\n<p>Please make sure that your posts are content-rich and not just for promotion purposes!\u00a0This is on the one hand very boring and the people will be quickly annoyed.\u00a0<a href=\"https:\/\/www.seodiscovery.com\/blog\/content-strategies\/\">Design your content<\/a> as colorful as possible, show creativity and create added value.<\/p>\n<h2>4. Monitor your Facebook Event<\/h2>\n<p>Watch the participants&#8217; discussions and interact with the people.\u00a0Answer open questions and write down your wishes.\u00a0You can also invite people to the event who are interested in the event.<\/p>\n<p>The users feel connected when personally invited by you and make them feel that you want to have them at all times.\u00a0Important: According to the rules, each created event requires its own imprint.\u00a0A link to the organizer&#8217;s imprint is sufficient.<\/p>\n<h2>5. Sweepstakes<\/h2>\n<p>A very popular way to get network users to participate in your event is a\u00a0contest.\u00a0Make sure that the reward is something special, which is not to buy.\u00a0So no tickets.\u00a0This makes the contest even more interesting and coveted.<\/p>\n<p>For example, give away a Meet &amp; Greet with the star of the event.\u00a0It is also important to always provide a link to the profit sharing conditions.<\/p>\n<h2>6. Groups and Group Surveys<\/h2>\n<p>Create a community through your company page and turn it into something exclusive.\u00a0This is a great opportunity to reward the longtime and loyal fans with group-internal winners or specials for an event and to thank them.<\/p>\n<p>Through this community, you can build a very special customer relationship, ask for honest feedback, and make surveys.\u00a0Let people who want to join this group explain why you are a very special fan and should be admitted to this community.<\/p>\n<h2>7. Work with Artists or Influencers<\/h2>\n<p>If you already have a contract with the artists of your event, make sure that they also advertise the event on your own Facebook page with at least one post.<\/p>\n<h2>8. Switch Advertising<\/h2>\n<p>Another <a href=\"https:\/\/www.seodiscovery.com\/blog\/advantage-of-social-media-marketing\/\">advantage of social media marketing<\/a> is the targeted switching of advertising to the relevant target group.\u00a0The\u00a0relevant target group\u00a0means the people for whom your event might be of interest.\u00a0When advertising campaigns are placed, you can, among other things, precisely select the geographic situation as well as the gender, age and interests of the target group.<\/p>\n<p>Before you start an advertising campaign, you should first carry out an extensive target group analysis.<\/p>\n<h3>Conclusion<\/h3>\n<p>At Facebook, there are usually many small things, which are ignored by organizers and companies, which are particularly important for the interaction rate and popularity.<\/p>\n<p>Consider the steps listed below in your next marketing strategy and use the network character for yourself. At SEO Discovery we utilize effective marketing strategy to make sure\u00a0 We would be pleased to <strong>advise you<\/strong> on\u00a0Event Experience in the\u00a0next event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether open-air cinema, Halloween party or business event &#8211; without the right marketing, even the best events remain empty. With its 2 billion active members worldwide\u00a0Facebook\u00a0is\u00a0one of the most popular networks to connect with customers online.\u00a0The channel has the most active users per month, making it an attractive tool to draw attention to events. Nevertheless, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/2994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=2994"}],"version-history":[{"count":0,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/2994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/5715"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=2994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=2994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=2994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}