{"id":3321,"date":"2017-11-09T10:16:36","date_gmt":"2017-11-09T10:16:36","guid":{"rendered":"https:\/\/www.seodiscovery.com\/?p=3321"},"modified":"2017-11-09T10:16:36","modified_gmt":"2017-11-09T10:16:36","slug":"advantage-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/advantage-of-social-media-marketing\/","title":{"rendered":"7 Advantage of Social Media Marketing You Should Know"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Social media marketing is still underestimated by many companies today.\u00a0Anyone who thinks that social media marketing is waste of time has probably not realized that marketing has changed over the years.\u00a0In the past, people were still actively approaching customers and promoting these brands. Today, in the days of inbound marketing, it\u2019s about ensuring great online visibility of your company so the customer can easily approach your company.\u00a0Customers have gained significant influence through the Internet, which is because social networks make it much easier to approach companies.\u00a0This can be beneficial for companies but you should know how to use this fact. Companies\u00a0poor online management, for example, not responding to negative criticism, can cause very unfavorable reputation damage.<\/p>\n

Nowadays, videos can get hundreds of thousands of views in a few hours, and a single Facebook post can be shared thousands of times, reaching millions of people.\u00a0 Social media marketing\u00a0 company<\/a> that are able to use this viral effect can thus generate a very high coverage with relatively low costs.<\/p>\n

Among the\u00a0advantage of Social media marketing<\/strong>\u00a0does not just mean reach.\u00a0Let\u2019s take a look at the whole thing on the basis of Facebook.\u00a0Suppose you run a small restaurant in City X. Your business is well located, but there are many other restaurants around, so the competition is very high.\u00a0Now you have the following options: You advertise offline, which can be very expensive, you wait first and hope that your company will slowly establish itself in the next few years, or you start to realize that your\u00a0right social media marketing strategy<\/a>\u00a0has\u00a0the opportunity to acquire customers.\u00a0It\u2019s not even about having to come up with complex marketing strategies<\/a>, you just have to expand your online presence.<\/p>\n

Social media marketing\u00a0<\/strong>has a lot to do with referral marketing.\u00a0If you\u2019re not sure where to go for a drink in City X, then chances are you will google it.\u00a0If your online reputation is so good and your social profiles provide so much essential and helpful information, then customers will visit your restaurant.\u00a0You have many customers which were very satisfied and your restaurant was therefore rated well.\u00a0That convinces!<\/p>\n

It\u2019s about ratings, transparency and quality<\/strong>!\u00a0It\u2019s about customer loyalty, added value and reputation.\u00a0So, if you own a restaurant, a website, or another company, you can use the social networks in different ways:<\/p>\n

Gain Customer Loyalty<\/strong><\/p>\n

Promoting Offers<\/strong><\/p>\n

Updating\u00a0 Customers<\/strong><\/p>\n

Online Reputation Monitoring<\/strong><\/p>\n

Reaching Laser Target Audience<\/strong><\/p>\n

Interactions with the target audience<\/strong><\/p>\n

Advertising with low wastage<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Gain Customer Loyalty\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For example, customers who have liked your Facebook fan page are interested in your company\u2019s information.\u00a0In addition, others can see that they like this company.\u00a0While it\u2019s possible that not all of your Fanpage posts really reach all fans, but you\u2019re just reaching your target audience.\u00a0You can offer them something that other companies which are not active on social networks can not offer.\u00a0For example, if you upload a picture of the latest pizza creation, then some fans might like it.\u00a0Friends of your fan can also see that their friends like it.\u00a0So you can see this picture and maybe you like it too.\u00a0You might just have written a sentence like \u201cYou can order this scrumptious\u00a0pizza directly\u00a0on-site\u201d + a pizza picture. This would be sufficient top\u00a0reach some potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Promoting Offers\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

It\u2019s about giving customers something they can not get elsewhere in this form.\u00a0For this reason, offers to ensure that customers are curious, or are directly interested in the offer. You can offer\u00a0on certain occasions, or even offers for a particular season.\u00a0The possibilities are very diverse (depends mainly on the industry and the target group), but offers can be advertised very well via the social networks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Updating Customers\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

let\u2019s face it, online presence is vital for any type of business including restaurants. For instance, if a customer is looking for the opening hours of a restaurant, but the said restaurant has no social media profile, odds are they will lose that customer.\u00a0In social networks, companies can inform their customers.\u00a0Be it trivial things like opening hours, alterations, expansions of the current collection (\u201cthe new collection has just arrived\u201d), all kinds of information can be passed on so that the customers and their fans stay informed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Online Reputation Monitoring\n\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

As described above, a\u00a0good reputation is very important<\/a>\u00a0nowadays.\u00a0By making it easy for customers to compare with just a few clicks, it\u2019s important that companies ensure that their online reputation is spotless wherever possible because that can be critical to whether a customer buys from it or from a competitor.\u00a0Social Media lets you rate your business.\u00a0By being very transparent online, you can show everyone that you value feedback and customer satisfaction.\u00a0You can show that you take feedback and criticism seriously and you take care of your customers.\u00a0The advantage is that others can see your commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Reaching Laser Target Audience\n\n\n\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

As already described above, you can generate a very high reach through social media measures. Posts that appeal to your customers are shared and shared, which other users can see. The more users see it, the higher the reach. For this reason alone, you should use social media. Of course, social media needs time and a strategy, but you\u2019re probably investing less money than if you were going to do it all offline. Above all, the disadvantage of off-line marketing measures is that they are unlikely to be so sustainable and the success can be measured worse than with online marketing measures.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Interactions with Your Target Audience\n\n\n\n\n\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Have you ever wondered what your target audience really wanted? What they like and what they do not like? In the social networks, you can determine that! You can ask questions, conduct polls and see which posts are getting higher interaction rates and which ones less. This allows you to identify key topics that you can use later. Use different social media platforms\u00a0<\/a> to interact with your customers, so you have the opportunity to get to know them better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Advertising with Low Wastage\n\n\n\n\n\n\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Did you know that you can also advertise on social networks?
For example, on Facebook, you can place Facebook ads that can now be controlled very accurately, which means that your ads will only see the users who are interested in your services.\u00a0Through targeted targeting, you can ensure that only potential customers see your ads so that you get\u00a0best\u00a0ROI from\u00a0social media campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Social media marketing is still underestimated by many companies today.\u00a0Anyone who thinks that social media marketing is waste of time has probably not realized that marketing has changed over the years.\u00a0In the past, people were still actively approaching customers and promoting these brands. Today, in the days of inbound marketing, it\u2019s about ensuring great online […]<\/p>\n","protected":false},"author":7,"featured_media":5637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/3321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=3321"}],"version-history":[{"count":0,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/3321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/5637"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=3321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=3321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=3321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}