{"id":3365,"date":"2017-11-28T03:53:11","date_gmt":"2017-11-28T03:53:11","guid":{"rendered":"https:\/\/www.seodiscovery.com\/?p=3365"},"modified":"2025-04-07T09:41:31","modified_gmt":"2025-04-07T09:41:31","slug":"conversion-rate-optimization-best-practices","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/conversion-rate-optimization-best-practices\/","title":{"rendered":"Conversion Rate Optimization Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3365\" class=\"elementor elementor-3365\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e6a154 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e6a154\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e0def1\" data-id=\"8e0def1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c2824 elementor-widget elementor-widget-audio\" data-id=\"26c2824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"audio.default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-soundcloud-wrapper\">\n\t\t\t\t<iframe style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0n6XrpGKcGmNEjO2WotP48?si=JDUiSJy-RHet3fs7Qawpvw&amp;utm_source=oembed&amp;auto_play=false&amp;buying=true&amp;liking=true&amp;download=true&amp;sharing=true&amp;show_comments=true&amp;show_playcount=true&amp;show_user=true&amp;show_artwork=true&amp;color\"><\/iframe>\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d8a7be8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8a7be8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52e7e4d\" data-id=\"52e7e4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc94c88 elementor-widget elementor-widget-text-editor\" data-id=\"7bc94c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The conversion rate optimization (abbreviation: CRO) is an important part of online marketing and shows the effectiveness of a website. The conversion rate describes the percentage of website visitors who perform a specific interaction (the so-called conversion) on a website. With Conversion Rate Optimization, <a href=\"https:\/\/www.seodiscovery.com\/\">digital marketing company<\/a>\u00a0can more easily understand success and scale for the future.<\/p><p><strong>&#8220;<i>Did you know? <\/i><i>A 1-second delay<\/i><i> in page load time can reduce <\/i><i>conversions by 7%<\/i><i>.<\/i>&#8220;<\/strong><\/p><p>The conversion rate measures the percentage of the success of a website for a particular goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7721b9d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7721b9d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45808ca8\" data-id=\"45808ca8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a90bda elementor-widget elementor-widget-heading\" data-id=\"28a90bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which tools can you measure or increase the conversion rate? - Conversion Rate Optimization Best Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb3859c elementor-widget elementor-widget-text-editor\" data-id=\"4bb3859c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"classic-title\"><strong>1) Analysis Tools:<\/strong><\/p><p>These <a href=\"https:\/\/www.seodiscovery.com\/blog\/conversion-rate-optimization-tools\/\">conversion rate tools<\/a> let you measure the status quo and conversion rate after a conversion rate optimization.<\/p><p><strong>Tools: <a href=\"https:\/\/www.seodiscovery.com\/blog\/google-analytics-tools-for-your-business\/\">Google Analytics<\/a>, Google Tag Manager, Kissmetrics etc.<\/strong><\/p><p class=\"classic-title\"><strong>2) Heatmap &amp; Usability Tools:<\/strong><\/p><p>With these tools, you can measure the observation flow of visitors.\u00a0You can also use these tools to see which objects are being seen.<\/p><p><strong>Tools: Hotjar, MouseStarts, Crazyegg, Overheat etc.<\/strong><\/p><p class=\"classic-title\"><strong>3) A \/ B Testing Tools:<\/strong><\/p><p>These tools allow you to place objects in different locations, customize the colour and shape of the call-to-actions, and test whether these objects are visible to visitors, thus optimizing conversion rates.<\/p><p><strong>Tools: Optimizly, Unbounce, eTracker, A \/ B Tasty etc.<\/strong><\/p><p class=\"classic-title\"><strong>4) Feedback Tools:<\/strong><\/p><p>With these tools, you can get real-time direct feedback from your visitors and use it to optimize your website.<\/p><p><strong>Tools: Usertesting.com, SurveyMonkey, Qualaroo etc.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-386d7a48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386d7a48\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7beff66d\" data-id=\"7beff66d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff6a3e0 elementor-widget elementor-widget-heading\" data-id=\"7ff6a3e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to start your conversion optimization in 4 steps - Conversion Rate Optimization Best Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5241a792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5241a792\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-774f3538\" data-id=\"774f3538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57810383 elementor-widget elementor-widget-heading\" data-id=\"57810383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Analysis\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b4021b elementor-widget elementor-widget-text-editor\" data-id=\"58b4021b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To\u00a0increase a successful conversion rate optimization, start by analyzing the current status of the website.\u00a0After that, you determine which key figures (conversions) should be optimized at all.\u00a0This is done by checking where most users connect with your company.\u00a0With test buyers, conversion scenarios are simulated through and the visit recorded on video (via Hotjar, MouseStarts, etc.).\u00a0With this first step, you have a lot of data to optimize.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f2eeba5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f2eeba5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60f8b73b\" data-id=\"60f8b73b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b57954d elementor-widget elementor-widget-heading\" data-id=\"4b57954d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Planning\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eda12fd elementor-widget elementor-widget-text-editor\" data-id=\"5eda12fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the second step, the results of the initial analysis are evaluated and from this, plans for optimizing the conversion rate are created.\u00a0More specifically, the planning of the content to be optimized begins.\u00a0To do this, take the page that is or should be in high interaction with your visitors and plan the next steps, such as optimizing the texts, moving elements (forms, text block, downloadable content), changing the color of the call to text. Action and much more<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-123dc051 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123dc051\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48f3dd4\" data-id=\"48f3dd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c9bfe29 elementor-widget elementor-widget-heading\" data-id=\"6c9bfe29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Optimization and Conception\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a778693 elementor-widget elementor-widget-text-editor\" data-id=\"1a778693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are three ways to increase the\u00a0<strong>conversion rate of<\/strong>\u00a0your website.<\/p><p class=\"classic-title\"><strong>a) Usability Optimization<\/strong><\/p><p>Always ask the following question: How easily does a visitor to my website find the product or service he \/ she wants to buy \/ take?\u00a0This question should answer the conversion rate optimization in the area of usability.\u00a0Usability tests identify possible optimization potentials that can be used to increase the conversion rate.\u00a0The usability of a website can lead to better usability through structural adjustments.<\/p><p><strong>Note: You can call your page \u201cEfficient\u201d if the conversion was achieved with minimal effort.\u00a0For example, submitting a contact form is efficient if completion is accomplished in a few steps.<\/strong><\/p><p class=\"classic-title\"><strong>b) Content Optimization<\/strong><\/p><p>Missing or poorly labeled call-to-action elements, which do not require the customer to act strongly enough, can also cause low conversions.\u00a0Likewise, poorly designed content and poor content (spelling, grammar, punctuation) can lead to a page jump by a user.<\/p><p class=\"classic-title\"><strong>c) Color Psychology<\/strong><\/p><p>Knowledge of color psychology can increase the conversion rate, eg through the color of the call-to-actions.\u00a0Just by choosing colors, the chance of a conversion in an e-Commerce website can be increased.\u00a0Here are some color examples<\/p><div><p><strong>Red<\/strong><\/p><p>Red generates attention.\u00a0What is designed in red, is an eye-catcher.\u00a0Red elements want to attract attention.<br \/><br \/><strong>Positive associations:<br \/><\/strong><br \/>Strong, courageous, passionate, dynamic, active, seductive, warm, vital<br \/><br \/><strong>Negative associations:<br \/><\/strong><br \/>Dangerous, aggressive, dominant, arrogant, brutal, angry, loud, exciting<\/p><\/div><div><p><strong>Orange<\/strong><\/p><p>Orange stands for energy, joy and warmth.\u00a0She looks friendly and advertised with her products usually cheaper (cheaper).<br \/><br \/><strong>Positive associations:<br \/><\/strong><br \/>Friendly, warm, inviting, vital, young, cheerful<br \/><br \/><strong>Negative associations:<br \/><\/strong><br \/>Cheap, frivolous, intrusive, loud, restless<\/p><\/div><div><p><strong>Green<\/strong><\/p><p>Green looks alive and natural.\u00a0Nature, environment and health topics are often translated into green colors.<br \/><br \/><strong>Positive associations:<br \/><\/strong><br \/>natural, relaxing, calm, positive, harmonious, relaxing<br \/><br \/><strong>Negative associations:<br \/><\/strong><br \/>immature, sour, bitter, inexperienced<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26520efa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26520efa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415df451\" data-id=\"415df451\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b5b92ea elementor-widget elementor-widget-heading\" data-id=\"4b5b92ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Evaluation\n\n\n\n\n\n\n\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7951c86 elementor-widget elementor-widget-text-editor\" data-id=\"7951c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In order to calculate the conversion rate of your campaign, you must have understood and used the previously discussed 3 points to implement all the points.\u00a0Now complete these tests for 2 weeks to get relevant data to determine the new conversion rate.\u00a0After completing the two weeks, the last point is up \u2013 and that\u2019s the interpretation of the results.\u00a0In the best case, you have done everything well and conversion rate optimization has been successful and you have been able to increase your conversion rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The conversion rate optimization (abbreviation: CRO) is an important part of online marketing and shows the effectiveness of a website. The conversion rate describes the percentage of website visitors who perform a specific interaction (the so-called conversion) on a website. With Conversion Rate Optimization, digital marketing company\u00a0can more easily understand success and scale for the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[278,276,275],"class_list":["post-3365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversion-rate-best-practices","tag-conversion-rate-optimization","tag-conversion-rate-optimization-best-practices"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/3365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=3365"}],"version-history":[{"count":13,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/3365\/revisions"}],"predecessor-version":[{"id":28967,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/3365\/revisions\/28967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/5633"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=3365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=3365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=3365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}