{"id":36231,"date":"2026-04-29T14:30:22","date_gmt":"2026-04-29T14:30:22","guid":{"rendered":"https:\/\/www.seodiscovery.com\/blog\/?p=36231"},"modified":"2026-04-30T04:57:05","modified_gmt":"2026-04-30T04:57:05","slug":"redesign-a-website-without-losing-seo","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/redesign-a-website-without-losing-seo\/","title":{"rendered":"How To Redesign A Website Without Losing SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36231\" class=\"elementor elementor-36231\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-afb5d6d e-flex e-con-boxed e-con e-parent\" data-id=\"afb5d6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60d9285 e-flex e-con-boxed e-con e-child\" data-id=\"60d9285\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfecec1 elementor-widget elementor-widget-heading\" data-id=\"bfecec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0f7bc elementor-widget elementor-widget-text-editor\" data-id=\"7b0f7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This blog outlines the precise steps for executing a website redesign SEO process without losing rankings or organic traffic. It includes initial redesign audits, URL mapping, staging tests, and post-launch tracking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d9cfe elementor-widget elementor-widget-toggle\" data-id=\"e3d9cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2381\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2381\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Key Takeaways<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2381\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2381\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always run a full SEO audit before any redesign work starts to protect top-performing pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most important technical steps are a 1-to-1 URL mapping document and proper 301 redirects.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Block staging sites with noindex tags to avoid getting penalized for duplicate content while developing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a new XML sitemap immediately on launch day and check GSC each day for 30 days.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not rewrite ranking content or delete ranking pages without a clear, documented SEO plan.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-e09a530 e-flex e-con-boxed e-con e-parent\" data-id=\"e09a530\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90c6247 e-con-full e-flex e-con e-child\" data-id=\"90c6247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3088350 elementor-widget elementor-widget-text-editor\" data-id=\"3088350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i>Redesign your Website without Losing SEO Traffic with Website Redesign Services by SEO Discovery, Starting at $250\/month.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f45f3 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"43f45f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.seodiscovery.com\/free-digital-marketing-consultation.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Call Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e123614 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e123614\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9860b\" data-id=\"dd9860b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecdd441 elementor-widget elementor-widget-text-editor\" data-id=\"ecdd441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A smart website redesign SEO plan is not just about appearances; it\u2019s about redesigning your site without affecting rankings. This involves auditing your current site, mapping URLs with 301 redirects, preserving high-value content, saving metadata, testing on staging, and improving speed and mobile experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79608f1 elementor-widget elementor-widget-text-editor\" data-id=\"79608f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Did you know? According to <\/span><a href=\"https:\/\/www.forbes.com\/advisor\/in\/business\/software\/website-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">, 88 percent of users will not return to a website after a bad user experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff6039 elementor-widget elementor-widget-text-editor\" data-id=\"1ff6039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A proper redesign lets you upgrade your website without risking your rankings. It makes the user experience better, improves performance, and makes sure that search engines can still read and trust your site.<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we will walk you through every step of the process, the benefits of SEO-friendly website redesign, and mistakes to avoid, so read on to the end.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdece1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fdece1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46b5936\" data-id=\"46b5936\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee25db1 elementor-widget elementor-widget-heading\" data-id=\"ee25db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e076671 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e076671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#one\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Does SEO Website Redesign Affect Traffic and Rankings?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Key Benefits of SEO for Website Redesign<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#two\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What are the Steps for Website Redesign for SEO Success?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#three\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What to Check After an SEO Website Redesign?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#three1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What are the Common Mistakes in Website Redesign for SEO?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#four\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How We Helped Our Client Redesign Their Website Without Losing SEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trust SEO Discovery for Secure Website Redesign SEO Results<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#five\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQs About  Website Redesign SEO <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ba21c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75ba21c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-458c411\" data-id=\"458c411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ff39b elementor-widget elementor-widget-heading\" data-id=\"72ff39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Does SEO Website Redesign Affect Traffic and Rankings?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce10d0b elementor-widget elementor-widget-text-editor\" data-id=\"ce10d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, website redesign and SEO are directly related. Any changes you make to your URL structure, content, or <\/span><a href=\"https:\/\/www.seodiscovery.com\/website-speed-optimization.php\"><span style=\"font-weight: 400;\">page speed<\/span><\/a><span style=\"font-weight: 400;\"> transmit fresh signals to Google. Those signals can fall in ranking fast with no proper planning.<\/span><\/p><p><span style=\"font-weight: 400;\">There are three main risks that can cause SEO loss during a redesign:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>URL changes<\/b><span style=\"font-weight: 400;\"> tell Google that the old page has vanished, taking out its ranking history.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content rewrites <\/b><span style=\"font-weight: 400;\">change the relevance of keywords on pages that were already ranking.<\/span><\/li><li><b>New themes or code <\/b><span style=\"font-weight: 400;\">can slow down loading speed and block search engine crawlers.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adc1a70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adc1a70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac11505\" data-id=\"ac11505\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9618f36 elementor-widget elementor-widget-heading\" data-id=\"9618f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Benefits of SEO for Website Redesign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-babdaa9 elementor-widget elementor-widget-text-editor\" data-id=\"babdaa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Getting good results in search isn\u2019t about luck, it\u2019s about strategy. SEO for website redesign means not just protecting rankings but achieving stronger performance and growth.<\/span><\/p><p><span style=\"font-weight: 400;\">The following are the top advantages of an SEO-friendly website redesign:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Achieve higher rankings<\/b><span style=\"font-weight: 400;\"> because the redesign solves SEO problems and improves keyword visibility.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A better experience <\/b><span style=\"font-weight: 400;\">maintains users engaged and <\/span><a href=\"https:\/\/www.seodiscovery.com\/blog\/high-bounce-rate\/\"><span style=\"font-weight: 400;\">reduces bounce rate<\/span><\/a><span style=\"font-weight: 400;\"> naturally.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-term authority<\/b><span style=\"font-weight: 400;\"> improves proper redirects and l<\/span><b>ink-building services.<\/b><\/li><\/ul><p><b>Faster speed<\/b><span style=\"font-weight: 400;\"> improves rankings and gets better conversions consistently.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-9563de8 e-flex e-con-boxed e-con e-parent\" data-id=\"9563de8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e521db e-con-full e-flex e-con e-child\" data-id=\"5e521db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f06771 elementor-widget elementor-widget-text-editor\" data-id=\"7f06771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Lost traffic after redesign?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a8d97 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"67a8d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We fix SEO problems and recover rankings fast.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68ab22 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d68ab22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send?phone=919888066659\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat on WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-035b391 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"035b391\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aac6f17\" data-id=\"aac6f17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e95be87 elementor-widget elementor-widget-heading\" data-id=\"e95be87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the Steps for Website Redesign for SEO Success?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b1702 elementor-widget elementor-widget-text-editor\" data-id=\"27b1702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An SEO website redesign isn&#8217;t guesswork, it&#8217;s putting things in the right order. If you take the right steps, you can protect rankings and keep the traffic consistent.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e99ae1 elementor-widget elementor-widget-heading\" data-id=\"2e99ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 1: Pre-Redesign Preparation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1691d61 elementor-widget elementor-widget-text-editor\" data-id=\"1691d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The best results come from the work done before any design work begins. Most website owners neglect this step altogether. If you ignore it, you are risking your rankings.<\/p><p>So here\u2019s what to do in Phase 1:<\/p><h3>1. Run a Full SEO Audit<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Do an SEO audit<\/strong> to export all your URLs with traffic, rankings, and backlink data prior to redesign.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Find out the top pages<\/strong> that are getting the most traffic, so you don\u2019t mistakenly lose them.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Review pagespeed and performance<\/strong> now so you can compare after launch.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Check backlinks<\/strong> to find pages with great backlinks and make sure you do not delete them.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/www.seodiscovery.com\/blog\/keyword-research-guide\/\">Keyword research<\/a><\/strong> helps you to find new content ideas to include in your new structure.<\/li><\/ul><h3>2. Back Up Your Current Site<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Full backup<\/strong> to secure your database, files, and plugins before starting the redesign process.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Redirect chains<\/strong> to fix existing redirects and avoid problems after the redesign of the website.<\/li><\/ul><h3>3. Map and Protect Top-Performing Pages<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sorts pages to keep<\/strong>, improve, or merge in the redesign process.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Review <a href=\"https:\/\/www.seodiscovery.com\/blog\/why-internal-linking-is-important\/\">internal linking<\/a><\/strong> to connect key pages strategically to distribute authority across your site.<\/li><\/ul><h3>4. Identify Thin or Duplicate Pages<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Find duplicate or overlapping content<\/strong> before redesign and combine it into stronger, single optimized pages.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Use 301 redirects<\/strong> to forward old pages to new ones and protect rankings and traffic.<\/li><li><strong>Fix duplicate tags<\/strong> before starting your website redesign for SEO.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d61b8b elementor-widget elementor-widget-heading\" data-id=\"1d61b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 2: SEO-First Redesign Process\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8464c2 elementor-widget elementor-widget-text-editor\" data-id=\"f8464c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most SEO and website redesign projects fail at this point. Most traffic drops during this phase happen because people execute without keeping SEO as the main focus. Every decision here has to be made with rankings in mind.<\/p><p>Here is what to do in Phase 2:<\/p><h4>1. Maintain URL Structure Wherever Possible<\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Don\u2019t change URLs<\/strong> unless absolutely necessary for redesign, as it may cause harm to your rankings<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>URL Mapping<\/strong> is crucial to match each old URL to a new one using an <a href=\"https:\/\/www.seodiscovery.com\/website-migration-service.php\">SEO website migration service<\/a>.<\/li><\/ul><h4>2. Build and Test on a Staging Site<\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Use a staging site<\/strong> to build and test your website redesign SEO instead of making changes on your live website.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Apply Noindex Tags<\/strong> to ensure you block staging pages so Google doesn\u2019t index duplicate content.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Run a full crawl<\/strong> to find errors, broken links, and performance problems before you launch.<\/li><\/ul><h4>3. Maintain and Enhance On-Page SEO Elements<\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Transfer meta tags<\/strong>, ensuring you move all titles and descriptions exactly as they were before.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Add schema markup<\/strong> and validate it to maintain your extensive outcomes.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Compress and convert images<\/strong> to improve speed and performance with <a href=\"https:\/\/www.seodiscovery.com\/ai-seo-agency.php\">AI SEO services<\/a>.<\/li><\/ul><h4>4. Keep Site Architecture Flat and Crawlable<\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Keep your important pages within three clicks<\/strong> during site redesign SEO, so Google can find them easily.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Link your high-performing pages<\/strong> to key pages to increase internal linking and promote <a href=\"https:\/\/www.seodiscovery.com\/blog\/tips-for-content-marketing\/\">content marketing<\/a> campaigns<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Don\u2019t place important pages<\/strong> in menus, as it can quietly harm your rankings<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4fd89c elementor-widget elementor-widget-heading\" data-id=\"f4fd89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 3: Launch and Post-Launch SEO\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceed3a2 elementor-widget elementor-widget-text-editor\" data-id=\"ceed3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The work doesn\u2019t end at launch. The first 30 to 60 days after going live are critical for protecting and recovering your rankings in SEO for a website redesign.\u00a0<\/p><p>Here is what to do in Phase 3:<\/p><h4>1. Implement 301 Redirects Before Going Live<\/h4><ul><li aria-level=\"1\"><strong>Redirect testing prior to launch<\/strong> and fix any 302s to proper 301s.<\/li><\/ul><ul><li aria-level=\"1\"><strong>Create an entire redirect map to<\/strong> ensure that no important pages are lost, and maintain your rankings with <a href=\"https:\/\/www.seodiscovery.com\/link-building-services.php\">link building services<\/a>.<\/li><\/ul><h4>2. Submit a Fresh XML Sitemap<\/h4><ul><li><strong>Submit a clean XML sitemap<\/strong> to Google Search Console within a few hours of going live.<\/li><li aria-level=\"1\"><strong>Delete the old staging sitemaps<\/strong> so that Googlebot doesn&#8217;t get confused.<\/li><\/ul><ul><li aria-level=\"1\"><strong>Manually submit your top pages<\/strong> in GSC to speed up the discovery of important pages for faster re-indexing<\/li><li><strong>Ensure your new sitemap<\/strong> is accepted in GSC without errors with the <a href=\"https:\/\/www.seodiscovery.com\/\">best digital marketing services<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-43ff04c e-flex e-con-boxed e-con e-parent\" data-id=\"43ff04c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5157b90 e-con-full e-flex e-con e-child\" data-id=\"5157b90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9420e6 elementor-widget elementor-widget-text-editor\" data-id=\"f9420e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Need more leads after redesign?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92492ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"92492ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We optimize SEO, content, and backlinks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b65206 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8b65206\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.seodiscovery.com\/free-digital-marketing-consultation.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Talk to Experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f5419d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f5419d\" data-element_type=\"section\" data-e-type=\"section\" id=\"three\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7901430\" data-id=\"7901430\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7950e5f elementor-widget elementor-widget-heading\" data-id=\"7950e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to Check After an SEO Website Redesign?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8d54b elementor-widget elementor-widget-text-editor\" data-id=\"6c8d54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A few positions decreasing in the first two weeks is normal in SEO and website redesign, and sometimes it can take 30 to 60 days. The difference between a successful launch and a traffic disaster in the long run is knowing when to act.<\/p><ul><li><strong>Set up GSC alerts immediately<\/strong>: Allow alerts for coverage errors, crawl errors, and manual actions. Check GSC daily for the first two weeks after launch.<\/li><li><strong>Compare rankings against your baseline weekly<\/strong>: Track keyword positions with Ahrefs or Semrush against your pre-launch spreadsheet. A drop of 10 or more positions on the top page needs quick investigation.<\/li><li><strong>Validate UX improvements with GA4:<\/strong> Run A\/B tests on redesigned high-traffic pages to ensure the new design enhances engagement, using <a href=\"https:\/\/www.seodiscovery.com\/google-maps-seo-services.php\">Google Maps optimization<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-943e81e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"943e81e\" data-element_type=\"section\" data-e-type=\"section\" id=\"five\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c76701\" data-id=\"8c76701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-006be95 elementor-widget elementor-widget-heading\" data-id=\"006be95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the Common Mistakes in Website Redesign for SEO?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd1056 elementor-widget elementor-widget-text-editor\" data-id=\"afd1056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These are mistakes even experienced teams make. Watch out for all of them:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Don\u2019t remove old posts with backlinks<\/strong>, simply redirect to relevant pages with <a href=\"https:\/\/www.seodiscovery.com\/digital-pr-services.php\">digital pr services<\/a>.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Make sure Google doesn\u2019t crawl your staging site<\/strong>, or it can create <a href=\"https:\/\/www.seodiscovery.com\/blog\/how-to-fix-duplicate-content-issue\/\">duplicate content problems<\/a>.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Always do mobile testing<\/strong>, as Google uses mobile-first indexing.<\/li><li><strong>Check PageSpeed<\/strong> on staging and fix LCP and CLS issues before launch<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-248121b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"248121b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a3a23e\" data-id=\"8a3a23e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed365d0 elementor-widget elementor-widget-heading\" data-id=\"ed365d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How We Helped Our Client Redesign Their Website Without Losing SEO\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0718168 elementor-widget elementor-widget-image\" data-id=\"0718168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1432\" height=\"741\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2026\/04\/How-We-Helped-Our-Client-Redesign-Their-Website-Without-Losing-SEO.webp\" class=\"attachment-full size-full wp-image-36244\" alt=\"How We Helped Our Client Redesign Their Website Without Losing SEO\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d61c26 elementor-widget elementor-widget-text-editor\" data-id=\"0d61c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We helped our client, who already had a website but was struggling with bad performance. They had a high bounce rate, meaning visitors were leaving the site quickly, without exploring other pages. This was affecting their overall results and the generation of leads.<\/span><\/p><p><span style=\"font-weight: 400;\">To resolve these issues, we redesigned their website, carefully preserving their SEO. The primary objective was to improve the site structure, decrease the bounce rate, and make the website more engaging so that more visitors stayed longer and converted into real inquiries.<\/span><\/p><h4><b>The Results (Last 3 Months vs Previous 3 Months)<\/b><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+39% increase in total clicks<\/b><span style=\"font-weight: 400;\"> (300 vs 419)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>+59% growth in total impressions<\/b><span style=\"font-weight: 400;\"> (33.9K vs 53.8K)<\/span><\/li><li><b>Average position improved from 29.1 to 25.1<\/b><span style=\"font-weight: 400;\"> (higher rankings across key service pages)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab11b7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab11b7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58e4d31\" data-id=\"58e4d31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22771b2 elementor-widget elementor-widget-heading\" data-id=\"22771b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trust SEO Discovery for Secure Website Redesign SEO Results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579cdb5 elementor-widget elementor-widget-text-editor\" data-id=\"579cdb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Website redesign SEO\u00a0 is not just about an updated appearance for your site, it\u2019s about enhancing your performance, maintaining your search rankings, and making sure your content is still visible to the right audience. With a well-planned approach, you won\u2019t lose traffic during the transition. Instead, you\u2019ll gain better speed, structure, and user experience.<\/p><p>At SEO Discovery, we handle website redesign with a strong SEO-first strategy, using digital pr services, <a href=\"https:\/\/www.seodiscovery.com\/guest-post-service.php\">guest posting services<\/a>, and <a href=\"https:\/\/www.seodiscovery.com\/gmb-service.php\">GMB services<\/a> to protect rankings, enhance visibility, maintain traffic, and ensure your website performs better post-redesign.<\/p><p>Planning a redesign? Contact us today to avoid ranking drops and make your website redesign SEO-safe and growth-focused.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-1c4c5e5 e-flex e-con-boxed e-con e-parent\" data-id=\"1c4c5e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f776868 e-con-full e-flex e-con e-child\" data-id=\"f776868\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307eaf5 elementor-widget elementor-widget-text-editor\" data-id=\"307eaf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Redesign without losing rankings?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d6d39 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"09d6d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We safeguard traffic during your website updates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c28eb6 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2c28eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.seodiscovery.com\/free-digital-marketing-consultation.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d1d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d1d62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1960d8\" data-id=\"f1960d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af7ac6 elementor-widget elementor-widget-heading\" data-id=\"3af7ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About  Website Redesign SEO \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c612f elementor-widget elementor-widget-toggle\" data-id=\"c6c612f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2081\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2081\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can a website redesign always harm SEO?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2081\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2081\"><p><span style=\"font-weight: 400;\">Not always. By following a well-planned SEO process during your website redesign, including proper redirects and content preservation, you can maintain or improve your rankings after the launch.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2082\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2082\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How long does it take to recover SEO after a redesign?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2082\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2082\"><p><span style=\"font-weight: 400;\">Small dips will recover in 2-6 weeks. Big drops from missing redirects or deleted content can take 3-6 months to recover fully.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2083\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2083\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How to redesign a website without losing SEO?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2083\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2083\"><p><span style=\"font-weight: 400;\">Run a full audit, map URLs, set proper 301 redirects, preserve content, test on staging, and monitor performance after launch.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2084\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2084\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How to redesign a website without losing SEO?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2084\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2084\"><p><span style=\"font-weight: 400;\">Auditing all URLs and creating a redirect map, backing up your metadata, testing on staging, and submitting a new sitemap at launch are all ways you can migrate a website without losing SEO.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2085\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2085\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Should I change my URL structure during a redesign?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2085\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2085\"><p><span style=\"font-weight: 400;\">Only change URLs for an exceptionally well-strategic reason. Every URL change is a risk to ranking equity, even if you have a proper 301 redirect in place.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2086\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2086\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What tools should I use for a pre-redesign SEO audit?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2086\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2086\"><p><span style=\"font-weight: 400;\">The most reliable tools for a thorough SEO for website redesign audit are Google Search Console, Ahrefs, Screaming Frog and Semrush.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2087\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2087\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is a staging site, and why is it important for SEO?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2087\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2087\"><p><span style=\"font-weight: 400;\">A staging site is a private copy of your website for development. It needs to be blocked from Google in order to avoid duplicate content penalties while building.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2088\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-2088\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can SEO Discovery help with a website redesign and SEO migration?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2088\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-2088\"><p><span style=\"font-weight: 400;\">Yes.\u00a0 SEO Discovery provides a full SEO website migration service, including audits, redirect mapping, technical checks, and post-launch monitoring for businesses of all sizes.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can a website redesign always harm SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Not always. By following a well-planned SEO process during your website redesign, including proper redirects and content preservation, you can maintain or improve your rankings after the launch.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How long does it take to recover SEO after a redesign?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Small dips will recover in 2-6 weeks. Big drops from missing redirects or deleted content can take 3-6 months to recover fully.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How to redesign a website without losing SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Run a full audit, map URLs, set proper 301 redirects, preserve content, test on staging, and monitor performance after launch.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How to redesign a website without losing SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Auditing all URLs and creating a redirect map, backing up your metadata, testing on staging, and submitting a new sitemap at launch are all ways you can migrate a website without losing SEO.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Should I change my URL structure during a redesign?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Only change URLs for an exceptionally well-strategic reason. Every URL change is a risk to ranking equity, even if you have a proper 301 redirect in place.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What tools should I use for a pre-redesign SEO audit?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">The most reliable tools for a thorough SEO for website redesign audit are Google Search Console, Ahrefs, Screaming Frog and Semrush.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What is a staging site, and why is it important for SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">A staging site is a private copy of your website for development. It needs to be blocked from Google in order to avoid duplicate content penalties while building.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can SEO Discovery help with a website redesign and SEO migration?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes.\\u00a0 SEO Discovery provides a full SEO website migration service, including audits, redirect mapping, technical checks, and post-launch monitoring for businesses of all sizes.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Objective This blog outlines the precise steps for executing a website redesign SEO process without losing rankings or organic traffic. It includes initial redesign audits, URL mapping, staging tests, and post-launch tracking. Key Takeaways Always run a full SEO audit before any redesign work starts to protect top-performing pages. The most important technical steps are [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":36242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[911,912],"class_list":["post-36231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-how-to-redesign-a-website-without-losing-seo","tag-redesign-a-website-without-losing-seo"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/36231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=36231"}],"version-history":[{"count":25,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/36231\/revisions"}],"predecessor-version":[{"id":36260,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/36231\/revisions\/36260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/36242"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=36231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=36231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=36231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}