{"id":38685,"date":"2026-07-30T10:52:24","date_gmt":"2026-07-30T10:52:24","guid":{"rendered":"https:\/\/www.seodiscovery.com\/blog\/?p=38685"},"modified":"2026-07-30T10:58:58","modified_gmt":"2026-07-30T10:58:58","slug":"ai-search-impact-on-ctr","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/ai-search-impact-on-ctr\/","title":{"rendered":"How AI Search Is Impacting CTR Across Industries"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38685\" class=\"elementor elementor-38685\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79bc5c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79bc5c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a74625\" data-id=\"4a74625\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-b632cd9 e-flex e-con-boxed e-con e-parent\" data-id=\"b632cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f25b934 e-flex e-con-boxed e-con e-child\" data-id=\"f25b934\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94e2bbd elementor-widget elementor-widget-heading\" data-id=\"94e2bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e09977 elementor-widget elementor-widget-text-editor\" data-id=\"0e09977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Learn how AI search is changing click-through rates (CTR) across different industries in 2026, and discover practical ways to help your business stay visible even when Google answers users&#8217; questions directly in search results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502bceb elementor-widget elementor-widget-toggle\" data-id=\"502bceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8401\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8401\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Key Takeaways<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8401\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8401\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic CTR on AI Overview searches has dropped up to 65%, but we are seeing some recovery in early 2026.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The effect is not uniform across sectors. E-commerce traffic is steady, but technology and publishing are seeing bigger declines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites featured in AI Overviews can receive around 120% more clicks than those that aren&#8217;t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly 68% of Google searches now end without a click.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generative Engine Optimization (GEO) has become essential for staying visible in AI-powered search.<\/span><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44e5162 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44e5162\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9937504\" data-id=\"9937504\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dc6e7 e-con-full e-flex e-con e-child\" data-id=\"a5dc6e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de69572 elementor-widget elementor-widget-text-editor\" data-id=\"de69572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b><i>Recover Lost Clicks and Increase AI Visibility With SEO Discovery, starting at $250\/month.<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a21108 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7a21108\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.seodiscovery.com\/free-digital-marketing-consultation.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Free Audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390705f elementor-widget elementor-widget-text-editor\" data-id=\"390705f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You are not alone if you notice your Google Search Console impressions going up and your clicks going down. Search has changed a lot. AI Overviews, AI Mode, and answer-first search results mean that people often get the information they need without even clicking on a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn\u2019t mean all businesses are affected in the same way. The results can be very different for a software company that publishes educational content and an online store that sells products. Using the same approach for every industry can result in the wrong SEO strategy. In this article, we will look at what industries are experiencing the most significant declines in click-through rates (CTR), which ones are still doing well, and what businesses can do to <\/span><a href=\"https:\/\/www.seodiscovery.com\/blog\/ctr-seo\/\"><b>improve organic CTR<\/b><\/a><span style=\"font-weight: 400;\"> in 2026.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-1516a8d e-flex e-con-boxed e-con e-parent\" data-id=\"1516a8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebf699 elementor-widget elementor-widget-text-editor\" data-id=\"bebf699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Did You Know?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">AI Overviews reduce Google click rates from <b>15% to just 8%<\/b>, according to <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" rel=\"nofollow noopener\" target=\"_blank\">Pew Research Center.<\/a><\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5fc35f elementor-widget elementor-widget-text-editor\" data-id=\"a5fc35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By the end of this article, you&#8217;ll clearly understand how these changes affect your industry and the steps you can take to improve your organic search performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bbfc1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bbfc1a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8641b5\" data-id=\"a8641b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-564161c elementor-widget elementor-widget-heading\" data-id=\"564161c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table Of Contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1243edd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1243edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#one\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What's Actually Happening to CTR in 2026?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#two\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Does the Impact Vary So Much by Industry?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#three\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Is Retail &amp; E-Commerce Holding Up?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#four\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Is Technology &amp; Software the Hardest Hit?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#five\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What's Different About Automotive &amp; Finance?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#six\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why Is Publishing &amp; Media in Crisis?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#seven\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What's the Citation Advantage, and How Do You Get It?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#eight\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How Should Businesses Adapt in 2026?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#nine\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What Happens When You Chase Citations Instead of Rankings?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#ten\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Is Your Brand Still Getting Clicked?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#eleven\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQs About AI Search and CTR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dee9dc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dee9dc7\" data-element_type=\"section\" data-e-type=\"section\" id=\"one\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-664a37b\" data-id=\"664a37b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce5aaae elementor-widget elementor-widget-heading\" data-id=\"ce5aaae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"one\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's Actually Happening to CTR in 2026? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5287a1 elementor-widget elementor-widget-text-editor\" data-id=\"a5287a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI is having a real impact on search. According to Seer Interactive, organic click-through rates (CTR) on searches with AI Overviews dropped from <\/span><b>1.76% to 0.61%<\/b><span style=\"font-weight: 400;\"> between mid-2024 and September 2025, a decline of around <\/span><b>65%<\/b><span style=\"font-weight: 400;\">. Ahrefs also found that the top-ranking page receives about <\/span><b>58% fewer clicks<\/b><span style=\"font-weight: 400;\"> when an AI Overview appears. At the same time, nearly <\/span><b>68% of Google searches<\/b><span style=\"font-weight: 400;\"> now end without a click because users get their answers directly on the search results page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that the fall was not permanent. By early 2026, Seer Interactive found that CTR for AI Overview searches had started to recover, reaching around <\/span><b>2.4%<\/b><span style=\"font-weight: 400;\">. However, search has not returned to the way it worked before. Today, websites referenced or cited in AI Overviews gain more visibility and clicks than those that are not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest takeaway is simple. The old CTR benchmarks no longer apply. To succeed in 2026, businesses need to optimize not only for higher rankings but also for visibility in AI-powered search results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1efe7f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1efe7f8\" data-element_type=\"section\" data-e-type=\"section\" id=\"two\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7dea3\" data-id=\"ad7dea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cde74c elementor-widget elementor-widget-heading\" data-id=\"4cde74c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"two\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Does the Impact Vary So Much by Industry? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4c747 elementor-widget elementor-widget-text-editor\" data-id=\"8a4c747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The variation depends on how often AI Overviews actually trigger for a given query type and whether the user needs to leave Google to complete their task.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Search Type<\/b><\/p>\n<\/td>\n<td>\n<p><b>How Often AI Overviews Appear<\/b><\/p>\n<\/td>\n<td>\n<p><b>Impact on CTR<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><b>Informational<\/b><\/p>\n<p><b>(e.g., &#8220;How does X work?&#8221;)<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Very often<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Large drop in clicks<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><b>Comparison\u00a0<\/b><\/p>\n<p><b>(e.g., &#8220;X vs Y&#8221;)<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">More than 95% of searches<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Large drop in clicks<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><b>Question-based\u00a0<\/b><\/p>\n<p><b>(e.g., &#8220;What is&#8230;?&#8221;, &#8220;Why does&#8230;?&#8221;)<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Around 86% of searches<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">High drop in clicks<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><b>Commercial \/ Shopping\u00a0<\/b><\/p>\n<p><b>(e.g., &#8220;Buy running shoes&#8221;)<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Rare, sometimes as low as 4%<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Little or no impact<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><b>Brand searches\u00a0<\/b><\/p>\n<p><b>(e.g., &#8220;Nike&#8221;, &#8220;SEO Discovery&#8221;)<\/b><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Rare<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Little impact or sometimes more clicks<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">AI Overviews work best for informational searches because users can often get the answer directly on Google. Shopping and transactional searches are different. People still need to visit a website to compare prices, check product availability, read reviews, or make a purchase. This is the main reason why some industries have seen a much bigger drop in CTR than others.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7eb0dd elementor-widget elementor-widget-heading\" data-id=\"e7eb0dd\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"three\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Is Retail &amp; E-Commerce Holding Up? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5f0ad elementor-widget elementor-widget-text-editor\" data-id=\"6a5f0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI search has affected retail and e-commerce less than most other industries. AI Overviews appear in only 4% of product searches because people usually want to visit a website to check prices, product availability, reviews, and other details before making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is also some good news. Visitors who come from AI search tend to spend more time on retail websites, view more pages, and are less likely to leave without taking action. These users often arrive after doing their research with AI, so they are closer to making a buying decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest challenge for retail brands is their informational content, such as buying guides, &#8220;best products&#8221; articles, and comparison posts. Since these searches are more likely to trigger AI Overviews, they can receive fewer clicks from Google search.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa582ec elementor-widget elementor-widget-heading\" data-id=\"fa582ec\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"four\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is Technology &amp; Software the Hardest Hit? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0a262 elementor-widget elementor-widget-text-editor\" data-id=\"dd0a262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Technology and B2B software websites have been affected more than almost any other industry. AI Overviews now appear for about <\/span><b>82% of B2B technology searches<\/b><span style=\"font-weight: 400;\">. Searches like &#8220;how to fix,&#8221; &#8220;best software for,&#8221; and product comparisons often receive AI-generated answers instead of sending users to a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SERP features CTR data shows that industries relying on how-to guides, comparison articles, and educational content are seeing the biggest drop in clicks because AI Overviews often answer these queries directly on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means many tech companies are seeing fewer clicks even though their impressions are staying the same or increasing. If your content strategy mainly focuses on educational blogs and how-to guides, you have likely experienced the biggest drop in organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution is not to stop creating informational content. Instead, create content that AI cannot easily copy. Publish original research, unique data, case studies, product insights, and expert knowledge. AI search results are more likely to cite this type of content, which can help improve your SERP features CTR over time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4571dcf elementor-widget elementor-widget-heading\" data-id=\"4571dcf\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"five\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's Different About Automotive &amp; Finance? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0bfe0 elementor-widget elementor-widget-text-editor\" data-id=\"5b0bfe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Websites in the automotive and finance industries are better off than most. People use AI to get answers to general questions, but when it\u2019s time to buy a car or apply for a loan, they typically turn to trusted websites to get the most accurate, up-to-date information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before making a decision, users want to see loan rates, compare financing, check out available vehicles, or locate a dealer in their area. They don&#8217;t just use AI summaries for these big decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why automotive and finance websites are still getting quality clicks. A local inventory, loan and payment calculators, dealer pages, and financial advisor pages are features that AI cannot completely substitute.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb7f334 elementor-widget elementor-widget-heading\" data-id=\"eb7f334\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"six\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is Publishing &amp; Media in Crisis? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04ed91 elementor-widget elementor-widget-text-editor\" data-id=\"c04ed91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s hard to think of another industry that&#8217;s been hit harder than publishing and media. People are increasingly turning to Google or AI for answers directly, which means they aren\u2019t clicking through to news websites as often. As a result, many publishers have seen a major drop in organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the impact has not been uniform across all types of content. The biggest traffic loss has been to general content such as weather updates, TV schedules, horoscopes, and basic explainers, because AI can answer these questions directly. Conversely, breaking news, exclusive reports, original research, and investigative journalism continue to outperform as AI is still dependent on trusted sources for this type of information.<\/span><\/p>\n<p><b>Generic content is the first to lose traffic, and high-quality, original, well-researched, and unique content is far more likely to stay visible and get clicks.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf98b48 elementor-widget elementor-widget-heading\" data-id=\"cf98b48\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"seven\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's the Citation Advantage, and How Do You Get It? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c828f elementor-widget elementor-widget-text-editor\" data-id=\"f0c828f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Getting your brand mentioned in an AI Overview is a big advantage. Research shows that brands cited in AI-generated answers receive about <\/span><b>120% more organic clicks per impression<\/b><span style=\"font-weight: 400;\"> than brands that are not mentioned for the same search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is another benefit too. According to <\/span><a href=\"https:\/\/www.digitalapplied.com\/blog\/seo-pulse-may-24-core-update-io-impact-report\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Digital Applied&#8217;s 2026 research<\/span><\/a><span style=\"font-weight: 400;\">, branded searches that include an AI Overview can see an <\/span><b>18% increase in click-through rate (CTR)<\/b><span style=\"font-weight: 400;\">. This is because users are more likely to trust and click on brands that are referenced by AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to earn these citations is by publishing original research, unique data, expert insights, case studies, and content that provides real value. The more reliable and original your content, the more likely AI search engines will cite it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <\/span><a href=\"https:\/\/www.seodiscovery.com\/blog\/what-is-geo-in-seo\/\"><b>Generative Engine Optimization<\/b><\/a><span style=\"font-weight: 400;\"> (GEO) becomes important. GEO is the process of creating and structuring content so AI search engines mention and cite your website instead of simply using your information without giving you credit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research from <\/span><b>Princeton University<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>Allen Institute for AI<\/b><span style=\"font-weight: 400;\">, which introduced the concept of GEO, found that the right optimization techniques can increase a website&#8217;s visibility in AI-generated answers by <\/span><b>up to 40%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GEO does not replace <\/span><a href=\"https:\/\/www.seodiscovery.com\/seo-company-india.php\"><b>Search Engine Optimization<\/b><\/a><span style=\"font-weight: 400;\"> (SEO) or Answer Engine Optimization (AEO). Instead, they work together. SEO helps your website rank in search results, while GEO helps AI engines cite and recommend your content in AI-generated answers. In 2026, businesses need both to improve their AI visibility and organic traffic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0744e84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0744e84\" data-element_type=\"section\" data-e-type=\"section\" id=\"two\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-539539a\" data-id=\"539539a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e2630 e-con-full e-flex e-con e-child\" data-id=\"c1e2630\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-481df87 elementor-widget elementor-widget-text-editor\" data-id=\"481df87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Want to Increase Your Organic CTR?<br \/><\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342777a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"342777a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Find out where your content is losing clicks and how to improve your AI visibility.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df429a6 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"df429a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send?phone=919888066659\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Chat on WhatsApp<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a383e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a383e1\" data-element_type=\"section\" data-e-type=\"section\" id=\"three\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e8828\" data-id=\"17e8828\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faba8f2 elementor-widget elementor-widget-heading\" data-id=\"faba8f2\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"eight\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Should Businesses Adapt in 2026? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148db3f elementor-widget elementor-widget-text-editor\" data-id=\"148db3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Improve CTR SEO<\/b><span style=\"font-weight: 400;\"> results in 2026 by treating AI visibility as its own workstream, not an afterthought bolted onto your existing content plan. Here are some best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write clear and direct answers.<\/b><span style=\"font-weight: 400;\"> Start each section with a simple answer, then explain it in more detail. This makes it easier for AI search engines to understand and cite your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create original content.<\/b><span style=\"font-weight: 400;\"> Publish unique research, case studies, expert insights, or data that other websites do not have. AI is more likely to cite original information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strengthen your Entity-Based SEO.<\/b><span style=\"font-weight: 400;\"> Use schema markup, keep your brand information consistent across the web, and build a strong author and brand profile so AI can recognize your expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expand beyond Google.<\/b><span style=\"font-weight: 400;\"> Share your content on platforms like YouTube, Reddit, and LinkedIn. This is the core idea behind <\/span><a href=\"https:\/\/www.seodiscovery.com\/search-everywhere-optimization.php\"><b>Search Everywhere Optimization<\/b><\/a><span style=\"font-weight: 400;\">. It helps your brand reach users wherever AI search engines find and use information, not just on Google&#8217;s search results page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Update your content regularly.<\/b><span style=\"font-weight: 400;\"> Refresh important pages with the latest information. AI search results are more likely to feature new and up-to-date content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Track AI citations, not just rankings.<\/b><span style=\"font-weight: 400;\"> Monitor how often ChatGPT, Google AI Overviews, Gemini, and Perplexity mention your brand, along with your Google Search Console performance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Businesses that want to <\/span><a href=\"https:\/\/www.seodiscovery.com\/chatgpt-seo.php\"><b>optimize content for ChatGPT and AI assistants<\/b><\/a><span style=\"font-weight: 400;\"> specifically should build an internal <\/span><a href=\"https:\/\/www.seodiscovery.com\/blog\/ai-search-content-optimization-checklist\/\"><b>AI search content optimization checklist<\/b><\/a><span style=\"font-weight: 400;\"> covering schema, source citations, freshness, and clear direct-answer formatting for every new piece of content, not just cornerstone guides.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d9d0bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d9d0bb\" data-element_type=\"section\" data-e-type=\"section\" id=\"seven\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69a7e58\" data-id=\"69a7e58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5262e8b elementor-widget elementor-widget-heading\" data-id=\"5262e8b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"nine\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Happens When You Chase Citations Instead of Rankings?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf6b59 elementor-widget elementor-widget-image\" data-id=\"baf6b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"901\" height=\"179\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2026\/07\/What-Happens-When-You-Chase-Citations-Instead-of-Rankings.webp\" class=\"attachment-full size-full wp-image-38691\" alt=\"What Happens When You Chase Citations Instead of Rankings\" srcset=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2026\/07\/What-Happens-When-You-Chase-Citations-Instead-of-Rankings.webp 901w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2026\/07\/What-Happens-When-You-Chase-Citations-Instead-of-Rankings-150x30.webp 150w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4956a9 elementor-widget elementor-widget-text-editor\" data-id=\"a4956a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of our clients at SEO Discovery noticed that their website traffic was dropping, even though their Google Search Console impressions were increasing. This is a common sign that AI Overviews are affecting click-through rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of creating new content, we improved their existing pages. We added clear and direct answers at the beginning of each section, implemented structured data, and included original insights that their competitors did not have. Track the progress with a reliable CTR tool alongside Search Console to spot exactly which pages are losing clicks despite rising impressions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within 90 days, the client&#8217;s content started appearing in AI-generated answers for eight of their target keywords. Their organic CTR also increased, even though AI Overviews continued to appear for those searches.<\/span><\/p>\n<p><b>Success in AI search is not about publishing more content. It is about creating content that AI search engines trust and want to cite.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1158bd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1158bd1\" data-element_type=\"section\" data-e-type=\"section\" id=\"eight\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5582801\" data-id=\"5582801\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb8f705 elementor-widget elementor-widget-heading\" data-id=\"cb8f705\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"ten\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is Your Brand Still Getting Clicked? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c71282 elementor-widget elementor-widget-text-editor\" data-id=\"8c71282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI search is here to stay, and businesses need to adapt. The brands that are performing well are not just focusing on higher rankings. They are creating content that AI search engines trust, cite, and recommend. They also track their visibility in AI search results, not just their position on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At SEO Discovery, our <\/span><a href=\"https:\/\/www.seodiscovery.com\/ai-seo-agency.php\"><b>AI SEO services<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.seodiscovery.com\/llm-optimization-agency.php\"><b>LLM optimization services<\/b><\/a><span style=\"font-weight: 400;\"> help businesses improve their visibility in AI-powered search. We identify where your content is losing visibility, fix technical and content issues, and build an effective <\/span><a href=\"https:\/\/www.seodiscovery.com\/blog\/content-strategies\/\"><b>SEO content strategy<\/b><\/a><span style=\"font-weight: 400;\"> that works for both traditional search engines and AI search platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you need <\/span><a href=\"https:\/\/www.seodiscovery.com\/enterprise-seo-service.php\"><b>enterprise SEO services<\/b><\/a><span style=\"font-weight: 400;\"> for a large website with thousands of pages or you&#8217;re a growing business looking to protect your organic traffic, now is the right time to prepare for the future of search. The sooner you optimize for AI search with the right SEO content approach, the better your chances of maintaining and growing your organic visibility.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10317a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10317a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5854897\" data-id=\"5854897\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ed918 e-con-full e-flex e-con e-child\" data-id=\"80ed918\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae443ef elementor-widget elementor-widget-text-editor\" data-id=\"ae443ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Ready to Stop Losing Clicks to AI Search?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d270df elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2d270df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Discover how SEO Discovery can help you improve your CTR and earn more AI citations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74e5a2 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"b74e5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.whatsapp.com\/send?phone=919888066659\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book A Call <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebee150 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebee150\" data-element_type=\"section\" data-e-type=\"section\" id=\"nine\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77baced\" data-id=\"77baced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cd4a70 elementor-widget elementor-widget-heading\" data-id=\"1cd4a70\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"eleven\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About AI Search and CTR\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5681e elementor-widget elementor-widget-toggle\" data-id=\"9e5681e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1661\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1661\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is AI search really reducing CTR across every industry? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1661\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1661\"><p>No. Informational and comparison-heavy industries like technology and publishing see the steepest drops. Transactional industries like e-commerce are far less affected.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1662\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1662\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does generative engine optimization replace SEO? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1662\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1662\"><p><span style=\"font-weight: 400;\">No. Search engine optimization determines rankings. GEO determines whether AI engines cite and recommend you. You need both.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1663\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1663\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Will AI Overviews keep growing in coverage? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1663\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1663\"><p><span style=\"font-weight: 400;\">Yes. Coverage grew roughly 58% year over year through early 2026, and Google&#8217;s I\/O 2026 announcements point toward deeper AI integration across Search, not less.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1664\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1664\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's the fastest way to improve CTR right now? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1664\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1664\"><p><span style=\"font-weight: 400;\">Restructure your highest-impression, lowest-click pages to lead with a direct answer, add schema, and add one data point competitors don&#8217;t have.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1665\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1665\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Do AI Overviews use Natural Language Processing to choose what to cite? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1665\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1665\"><p><span style=\"font-weight: 400;\">Yes. Generative search systems retrieve and rank passages using NLP-based relevance and contextual relevance signals before synthesizing an answer.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1666\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1666\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Should small businesses worry about AI Agents replacing search entirely? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1666\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1666\"><p><span style=\"font-weight: 400;\">Not yet. AI Agents are expanding what search can do, but most consumer and B2B queries still route through a recognizable AI Overview or chat interface today.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1667\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1667\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is voice search part of this shift? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1667\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1667\"><p><span style=\"font-weight: 400;\">It&#8217;s related but distinct. Voice queries tend to pull from the same AI-summarized answer layer, so the same optimization principles generally apply.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1668\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1668\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-toggle-off\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C85.961 64 0 149.961 0 256s85.961 192 192 192h192c106.039 0 192-85.961 192-192S490.039 64 384 64zM64 256c0-70.741 57.249-128 128-128 70.741 0 128 57.249 128 128 0 70.741-57.249 128-128 128-70.741 0-128-57.249-128-128zm320 128h-48.905c65.217-72.858 65.236-183.12 0-256H384c70.741 0 128 57.249 128 128 0 70.74-57.249 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-toggle-on\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 64H192C86 64 0 150 0 256s86 192 192 192h192c106 0 192-86 192-192S490 64 384 64zm0 320c-70.8 0-128-57.3-128-128 0-70.8 57.3-128 128-128 70.8 0 128 57.3 128 128 0 70.8-57.3 128-128 128z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do I know if my content has topical authority in my niche? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1668\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1668\"><p><span style=\"font-weight: 400;\">If AI engines and top organic results consistently cite you across a cluster of related queries, not just one page, you&#8217;ve built real topical authority.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is AI search really reducing CTR across every industry?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. Informational and comparison-heavy industries like technology and publishing see the steepest drops. Transactional industries like e-commerce are far less affected.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Does generative engine optimization replace SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">No. Search engine optimization determines rankings. GEO determines whether AI engines cite and recommend you. You need both.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Will AI Overviews keep growing in coverage?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes. Coverage grew roughly 58% year over year through early 2026, and Google&#8217;s I\\\/O 2026 announcements point toward deeper AI integration across Search, not less.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What's the fastest way to improve CTR right now?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Restructure your highest-impression, lowest-click pages to lead with a direct answer, add schema, and add one data point competitors don&#8217;t have.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Do AI Overviews use Natural Language Processing to choose what to cite?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Yes. 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Voice queries tend to pull from the same AI-summarized answer layer, so the same optimization principles generally apply.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How do I know if my content has topical authority in my niche?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">If AI engines and top organic results consistently cite you across a cluster of related queries, not just one page, you&#8217;ve built real topical authority.<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Objective Learn how AI search is changing click-through rates (CTR) across different industries in 2026, and discover practical ways to help your business stay visible even when Google answers users&#8217; questions directly in search results. Key Takeaways Organic CTR on AI Overview searches has dropped up to 65%, but we are seeing some recovery in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":38704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[765],"tags":[1011],"class_list":["post-38685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-seo-marketing","tag-ctr"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/38685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=38685"}],"version-history":[{"count":19,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/38685\/revisions"}],"predecessor-version":[{"id":38707,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/38685\/revisions\/38707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/38704"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=38685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=38685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=38685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}