{"id":6118,"date":"2020-06-25T16:45:43","date_gmt":"2020-06-25T16:45:43","guid":{"rendered":"https:\/\/www.seodiscovery.com\/blog\/?p=6118"},"modified":"2025-04-29T06:13:33","modified_gmt":"2025-04-29T06:13:33","slug":"how-effective-is-detailed-reporting-to-seo-client-retention","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/how-effective-is-detailed-reporting-to-seo-client-retention\/","title":{"rendered":"How Effective is Detailed Reporting to SEO Client Retention?"},"content":{"rendered":"\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4gqWQ9dcshZCm3gGisE45V?utm_source=generator\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>SEO reporting is as important in the digital marketing industry as it is to give your 100% to rank higher on Google. Every client deserves a report that explains every single task that the digital marketing agency has completed. Detailed reporting definitely is one of the best ways to SEO client retention.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Let\u2019s just say, reporting is the mirror of the effort and achievements of the digital marketing agency which translates into clients\u2019 success.<\/em><\/strong><\/p>\n\n\n\n<p>It also is one of the best ways that can help your client understand your efforts and what it takes to rank higher on Google.&nbsp;<\/p>\n\n\n\n<p>&#8220;<em>Over 70% of clients say transparency in reporting is a top factor when deciding whether to continue with a digital marketing agency.<\/em>&#8220;<\/p>\n\n\n\n<p>Most of the clients we have at SEO Discovery do not understand SEO as a professional does. It\u2019s only fair as that\u2019s why there are digital marketing agencies like ours to help clients get more business through Google.&nbsp;<\/p>\n\n\n\n<p>However, even if clients do not understand SEO as a professional does, it doesn\u2019t mean that companies can turn their back to providing detailed SEO reporting to their clients. In fact, it\u2019s all the more reason to make them understand the efforts that we make.&nbsp;<\/p>\n\n\n\n<p>Fellow digital marketing agencies or SEO companies often express how their clients have left them. You know why? Because the companies provided general reporting that included merely the keywords ranking, the Google analytics report, and then, that\u2019s just it. How is a client supposed to understand what you are doing from just that information? <\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Good reporting strengthens the bond between your agency and your client. It ensures long-term association with them. <\/em><\/strong><\/p>\n\n\n\n<p>Here\u2019s how we, at SEO Discovery, simplify and provide detailed reporting for maximum SEO client retention: <\/p>\n\n\n\n<p><strong> Tips to detailed reporting for 100% SEO client retention <\/strong><\/p>\n\n\n\n<p>1. Make reporting clear and detailed<\/p>\n\n\n\n<p>Reports must be not only detailed but clear too.<\/p>\n\n\n\n<p>You have to have the answers to the questions:<\/p>\n\n\n\n<p>\u2018how many visitors have come to the website?\u2019, \u2018how many URLs have been indexed?\u2019, \u2018how many keywords and which ones are ranking high on Google?\u2019, and a lot more answers to important questions.&nbsp;<\/p>\n\n\n\n<p>All of this information can be gathered from different tools available for SEO data. All you have to do is gather the information and make it simple for the client to understand it so that they don\u2019t have to go through the technical parts of analyzing data through complex tools.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Making detailed and clear reports can be compared to plating your food nicely. The more beautiful your food is plated, the tastier it becomes. <\/em><\/strong><\/p>\n\n\n\n<p>2. Explain what you are going to include in reporting through videos<\/p>\n\n\n\n<p>Instead of just another document of reporting, make it easier for them to understand information through videos. Explain what you are going to include in a small video. Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video style=\"aspect-ratio: 1280 \/ 720;\" src=\"https:\/\/digitech360.co.uk\/blogs\/wp-content\/uploads\/2020\/06\/SEO-Discovery.mp4\" controls=\"controls\" width=\"1280\" height=\"720\"><\/video><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;3. Schedule bi-weekly or monthly client calls to explain each thing<\/p>\n\n\n\n<p>Not many clients bother to go through generalized reports. One &#8211; reports are not simplified. Two &#8211; clients get frustrated looking at them (that\u2019s why they came to you in the first place). Three &#8211; your generalized report might be forever resigned to a dusty corner of your client\u2019s inbox.&nbsp;<\/p>\n\n\n\n<p>So, why not schedule a bi-weekly or a monthly client call to explain each thing?&nbsp;<\/p>\n\n\n\n<p>When people invest their money and time to get business from Google they definitely are interested in listening about the performance of their site.<\/p>\n\n\n\n<p>Moz said it right,<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>No reporting = No value communicated = No more SEO client retention <\/em><\/strong><\/p>\n\n\n\n<p><strong> Over to you <\/strong><\/p>\n\n\n\n<p>Are you looking for a digital marketing agency that can make reporting easier for you?&nbsp;<br>Let\u2019s start with your choice of communication mode <a href=\"https:\/\/www.seodiscovery.com\/contact-us.php\">here<\/a>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO reporting is as important in the digital marketing industry as it is to give your 100% to rank higher on Google. Every client deserves a report that explains every single task that the digital marketing agency has completed. Detailed reporting definitely is one of the best ways to SEO client retention. Let\u2019s just say, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[357,356],"class_list":["post-6118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-client-retention","tag-seo-client-retention"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/6118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=6118"}],"version-history":[{"count":1,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/6118\/revisions"}],"predecessor-version":[{"id":29959,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/6118\/revisions\/29959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/6120"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=6118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=6118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=6118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}