{"id":8184,"date":"2021-05-05T15:35:12","date_gmt":"2021-05-05T15:35:12","guid":{"rendered":"https:\/\/www.seodiscovery.com\/blog\/?p=8184"},"modified":"2025-04-18T09:53:36","modified_gmt":"2025-04-18T09:53:36","slug":"increase-your-google-rankings","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/increase-your-google-rankings\/","title":{"rendered":"Increase Your Google Rankings With Expert Tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8184\" class=\"elementor elementor-8184\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dd78ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dd78ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-810d38b\" data-id=\"810d38b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebba616 elementor-widget elementor-widget-audio\" data-id=\"ebba616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"audio.default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-soundcloud-wrapper\">\n\t\t\t\t<iframe style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/33aaEEp86ZnCujaQ8ylmxK?si=ZiCnwbWmTBSV7nJhyAEaAw&#038;utm_source=oembed&#038;auto_play=false&#038;buying=true&#038;liking=true&#038;download=true&#038;sharing=true&#038;show_comments=true&#038;show_playcount=true&#038;show_user=true&#038;show_artwork=true&#038;color\"><\/iframe>\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86adcab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86adcab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7858fda1\" data-id=\"7858fda1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e4ce15a elementor-widget elementor-widget-text-editor\" data-id=\"5e4ce15a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Search engines are the prime sources for online traffic, out of which google holds the championship belt. Google rankings are the pinnacle of success for online businesses. No matter what your field of business is, you must have an active website on Google to ensure your spot in the modern-day competition.\u00a0<\/span><\/p><p><strong>&#8220;<i>Featured snippets occupy the coveted &#8216;position zero&#8217; in search results and can increase a website&#8217;s organic traffic by up to <\/i><i>30%,<\/i><i> making them a valuable target for SEO efforts.<\/i>&#8220;<\/strong><\/p><p><span style=\"font-weight: 400;\">However, it is not easy to <\/span><strong>improve your website rankings on google<\/strong><span style=\"font-weight: 400;\">. You have to compete with the paid ads, <a href=\"https:\/\/www.seodiscovery.com\/blog\/google-rich-snippets\/\">featured snippets<\/a>, and the panels found in position zero. A recent study by Zero Limit Web reveals that the first five organic results account for 67.60% of search engine traffic. Besides, if the page includes a featured snippet in &#8216;position zero&#8217;, the SEO CTR for position one drops by an average of 5.3%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0a7143 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0a7143\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e6c166\" data-id=\"9e6c166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eae151a elementor-widget elementor-widget-image\" data-id=\"eae151a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"687\" height=\"557\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image2.png\" class=\"attachment-large size-large wp-image-11214\" alt=\"Increase Your Google Rankings\" srcset=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image2.png 687w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image2-300x243.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e4f148 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e4f148\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b7c379\" data-id=\"4b7c379\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d53e37a elementor-widget elementor-widget-text-editor\" data-id=\"d53e37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Source: <\/b><a href=\"https:\/\/www.sistrix.com\/blog\/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>www.sistrix.com<\/b><\/a><\/p><p><span style=\"font-weight: 400;\">It shows the scale of competition for google SERP rankings. The average click-through rate for the first position on Google SERPs is 28.5%, which falls to 15.7 in the second position. The CTR in the second position is around half the CTR for the first position, and the percentage decreases steadily.<\/span><\/p><p><span style=\"font-weight: 400;\">This article takes you through some essential tips to <\/span>rank higher on Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b2b95 elementor-widget elementor-widget-heading\" data-id=\"a4b2b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Understanding the google algorithms\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc6486 elementor-widget elementor-widget-text-editor\" data-id=\"efc6486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google aims to provide its consumers with the best user experience and most relevant content. Google confirms that most algorithms are constantly altered and remain confined from the outer world.<\/span><\/p><p><span style=\"font-weight: 400;\">There is an estimate that around 600 algorithms of google keep on changing every day. Besides this, some updates google announces regularly. The exact functionality of these algorithms is still unknown. The available information is mostly speculation from the experts of digital marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">About a decade ago, it was easy to<\/span> rank on google<span style=\"font-weight: 400;\">. People used to stuff their content with keywords and drive tones of traffic to their website. But then google introduced a <a href=\"https:\/\/www.seodiscovery.com\/blog\/list-of-major-google-algorithm-updates\/\">series of algorithms<\/a> that include the Panda, the pigeon, and the hummingbird algorithms, and the websites experienced a sudden fall in their traffic. The goal of these algorithms was to improve the quality of content and provide its users with the best user experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db29de7 elementor-widget elementor-widget-heading\" data-id=\"db29de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Focus on the quality of content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda3bf4 elementor-widget elementor-widget-text-editor\" data-id=\"eda3bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The epitome of Google algorithms is that they want you to <a href=\"https:\/\/www.seodiscovery.com\/blog\/best-content-writing-techniques\/\">create quality content<\/a>. Quality of content is the first thing to focus on to boost your rankings on google.\u00a0<\/p><p>Let us understand the google algorithms in detail to understand the importance of the quality of content.\u00a0<\/p><p>Google released the Panda algorithm in February 2011 to penalize duplicate and plagiarized content. In April 2012, it introduced the Penguin algorithm to penalize websites with unethical backlinks and the Hummingbird algorithm in August 2013 to penalize low-quality content and keyword cannibalization.<\/p><p>Have you noticed a pattern of what Google is trying to achieve with these algorithms? Yes, the quality of content. It is not only about saving your website from getting penalized. Quality of content is also essential from your business perspective. It helps you build trust and <a href=\"https:\/\/www.seodiscovery.com\/blog\/reputation-marketing-to-manage-and-protect-your-brand\/\">increase your brand awareness<\/a> among consumers. As your content quality increases, your google rankings increase with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05fa9e3 elementor-widget elementor-widget-heading\" data-id=\"05fa9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Evaluate the already uploaded content\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bd258 elementor-widget elementor-widget-text-editor\" data-id=\"f3bd258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before creating new content, it is essential to <a href=\"https:\/\/www.seodiscovery.com\/blog\/how-to-repair-underperforming-content\/\">evaluate the pre-published content<\/a>.\u00a0\u00a0<\/p><p>There are over 7.5 million blog posts published on the internet every day. If your content is not unique, it can easily be outranked by a competitor or get deindexed. It is essential to add new information to your content, To maintain your rankings on Google SERPs.<\/p><p>It is also essential to consistently track your rankings on Google SERPs. Several tools enable you to look into your website traffic and ranking insights.<\/p><p>These tools also enable you to evaluate the insights on your competition website. You can find out the keywords that your competitor is ranking for and frame better content around them to outrank your competitor in the long run.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1f609 elementor-widget elementor-widget-heading\" data-id=\"bb1f609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Check and fix the penalties on Google.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81efda7 elementor-widget elementor-widget-text-editor\" data-id=\"81efda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once you evaluate the pre-published content on your website, you most probably will notice that the rankings of some of the pages on your website have decreased drastically. The most common explanation for that is the page getting penalized by one of the Google algorithms.\u00a0<\/p><p>Check if any of your pages violate Google quality guidelines. It includes plagiarised content, unethical backlinks, or keyword cannibalization. Fixing the issues violating Google quality guidelines will help you reestablish and further increase your website position on google searches.<\/p><p>Another thing to remember here is to avoid any intentional implementation of unethical activities to increase rank on google. It might increase your website rankings temporarily, but as soon as Google discovers the deed, the websites are almost certain to lose traffic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179d285 elementor-widget elementor-widget-heading\" data-id=\"179d285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Determine a schedule and adhere to it. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f6ee6 elementor-widget elementor-widget-text-editor\" data-id=\"a5f6ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most commonly asked questions on the internet is the frequency of publishing content. It mainly depends upon the type of content you publish on your website. If you publish small articles of around 500 words, it is possible to upload them 2 to 3 times a day. Similarly, if your website publishes long-form content, it is convenient that you post at least once every week.<\/span><\/p><p><span style=\"font-weight: 400;\">According to a survey published on Firstsiteguide.com, 22% of bloggers publish 2-3 blog posts every week.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a40d922 elementor-widget elementor-widget-image\" data-id=\"a40d922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"1022\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image3-902x1024.png\" class=\"attachment-large size-large wp-image-11218\" alt=\"Increase Your Google Rankings\" srcset=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image3-902x1024.png 902w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image3-264x300.png 264w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image3-768x872.png 768w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image3.png 1310w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc9119 elementor-widget elementor-widget-text-editor\" data-id=\"6cc9119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Source: <\/b><a href=\"https:\/\/firstsiteguide.com\/blogging-stats\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>www.firstsiteguide.com<\/b><\/a><\/p><p><span style=\"font-weight: 400;\">This survey revealed that long-form content, more than 3000 words reported strong results. Additionally, 67% of the bloggers that post once per day reported excellent results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What do these findings imply? The clear takeaway is that websites that write longer and publish daily gain excellent results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014f3b8 elementor-widget elementor-widget-heading\" data-id=\"014f3b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 6. Mobile friendly development\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb415a elementor-widget elementor-widget-text-editor\" data-id=\"bbb415a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to Statista, there were approximately 6.4 billion smartphone users worldwide in 2021. The global population is around 7.9 billion, which means a smartphone percentage of over 80%<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e74b1 elementor-widget elementor-widget-image\" data-id=\"35e74b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"686\" height=\"433\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image4.png\" class=\"attachment-large size-large wp-image-11219\" alt=\"Increase Your Google Rankings\" srcset=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image4.png 686w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image4-300x189.png 300w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945fd78 elementor-widget elementor-widget-text-editor\" data-id=\"945fd78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.oberlo.com\/blog\/mobile-usage-statistics\" rel=\"nofollow noopener\" target=\"_blank\">www.oberalo.com<\/a><\/p><p><span style=\"font-weight: 400;\">Smartphone users far outnumber desktop users on the internet. The mobile algorithm of Google focuses on prioritizing mobile-friendly websites for mobile phone searches.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The mobile-friendly development in 2022 goes way beyond responsive website designing. There are several technologies used in 2022 to optimize a website to <\/span>increase rankings for mobile phone searches:<\/p><p><strong>Progressive web applications-<\/strong> The functionality of progressive web applications is to provide application-like ambiance to your website on mobile phones. It is highly effective as it does not consume mobile phone resources.<\/p><p><strong>Accelerated mobile pages-<\/strong> The functionality of accelerated mobile pages is, as the name suggests, to increase the loading speed of a website on mobile phones.\u00a0<\/p><p><strong>Single page application-<\/strong> Single page applications avoid loading unnecessary information into the mobile browser, facilitating increased browsing speed and improved user experience.<\/p><p><span style=\"font-weight: 400;\">It is not wise to neglect your mobile phone visitors. Every business needs to optimize its website for mobile searches to excel in its marketing endeavors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b63356e elementor-widget elementor-widget-heading\" data-id=\"b63356e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7.  Focus on the on-page SEO of your website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add3c51 elementor-widget elementor-widget-text-editor\" data-id=\"add3c51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.seodiscovery.com\/blog\/on-page-seo\/\">On-page SEO<\/a> is all about providing the best quality user experience. The on-page activities you perform to increase your website rankings on Google are known as on-page SEO.\u00a0<\/p><p>It is all about improving the user experience. In other words, all the activities that facilitate a better user experience come under on-page SEO.<\/p><p>If you have a lot of content on your website that doesn\u2019t rank, there might be an issue with the on-page SEO of your website. Only through a website audit can you determine the exact problem. You might find that you have over-optimized a particular keyword or some pages exploiting Google quality guidelines.<\/p><p>Another important aspect of on-page SEO is the design of your website. Your website should have a user-friendly interface and facilitate easy navigation for your visitors. However, the process of on-page SEO goes way beyond website designing and keyword optimization.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3a5fc elementor-widget elementor-widget-heading\" data-id=\"fd3a5fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Focus on the technical SEO of your website\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c680bb elementor-widget elementor-widget-text-editor\" data-id=\"8c680bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You might have the best website with the best content, but if your technical SEO is not up to the mark, you won\u2019t rank higher on google. The goal of technical SEO on your website is to help search engine crawlers crawl your website.\u00a0<\/p><p>Two of the essential elements of technical SEO are your website&#8217;s structure and the sitemap. Your site structure is the organization of all of the pages on your website. It should be flat and should have proper interlinking. A site map is a way to facilitate search engine crawlers to access your website structure.<\/p><p>Some of the other aspects of technical SEO are as follows:<\/p><ul><li>URL structure<\/li><li>Data structure<\/li><li>Hreflang<\/li><li>Canonical tags<\/li><li>Website errors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050b6ae elementor-widget elementor-widget-heading\" data-id=\"050b6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 9. Building backlinks in the right way\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60498fd elementor-widget elementor-widget-text-editor\" data-id=\"60498fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is a well-known fact that Google values backlinks more than anything. It is a way for Google to assess the quality of your content. However, the number of backlinks does not matter as much as their relevance.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e4ceca elementor-widget elementor-widget-image\" data-id=\"0e4ceca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"620\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image1-1024x705.png\" class=\"attachment-large size-large wp-image-11220\" alt=\"Increase Your Google Rankings\" srcset=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image1-1024x705.png 1024w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image1-300x206.png 300w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image1-768x528.png 768w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image1-1536x1057.png 1536w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/05\/image1.png 1600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f9eab elementor-widget elementor-widget-text-editor\" data-id=\"38f9eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Source: <\/b><a href=\"https:\/\/neilpatel.com\/blog\/backlink-quality-vs-quantity\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>www.neilpatel.com<\/b><\/a><\/p><p><span style=\"font-weight: 400;\">The websites that are linking to you should be contextually relevant to the content of your website. Higher the relevance higher is the recognition of the backlink.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, rather than focusing on the number of backlinks, try to <a href=\"https:\/\/www.seodiscovery.com\/blog\/effective-strategies-to-improve-backlink\/\">get backlinks from high authority<\/a> and niche relevant websites. One quality backlink is better than a thousand non-relevant backlinks. There are tons of ways in which you can generate high authority backlinks, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profile creation websites<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Q&amp;A websites\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest posting\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forum posting<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>It is all about increasing your website presence on the internet. The only thing to keep in mind here is the context of the backlinks. If you overlook the criteria of backlink relevance, you might end up degrading your website ranking instead of increasing them.<\/span><\/p><p><strong>Conclusion:-<\/strong><\/p><p><span style=\"font-weight: 400;\">At times, people have been using unethical practices such as paid links and plagiarised content to rank higher on Google. But the truth is that they do not work anymore. No magic button instantly boosts your rankings on Google.<\/span><\/p><p><span style=\"font-weight: 400;\">One must not try to deceive Google to improve their Google rankings. Adhere to Google quality guidelines and focus on providing the best user experience for your visitors. You will soon see a gradual increase in your website rankings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Search engines are the prime sources for online traffic, out of which google holds the championship belt. Google rankings are the pinnacle of success for online businesses. No matter what your field of business is, you must have an active website on Google to ensure your spot in the modern-day competition.\u00a0 &#8220;Featured snippets occupy the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":29653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/8184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=8184"}],"version-history":[{"count":7,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/8184\/revisions"}],"predecessor-version":[{"id":28675,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/8184\/revisions\/28675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/29653"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=8184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=8184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=8184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}