{"id":8339,"date":"2021-07-15T13:47:13","date_gmt":"2021-07-15T13:47:13","guid":{"rendered":"https:\/\/www.seodiscovery.com\/blog\/?p=8339"},"modified":"2025-03-24T12:04:08","modified_gmt":"2025-03-24T12:04:08","slug":"digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.seodiscovery.com\/blog\/digital-marketing-trends\/","title":{"rendered":"25 Digital Marketing Trends to Expect in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8339\" class=\"elementor elementor-8339\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2ac758 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2ac758\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1ccc08\" data-id=\"a1ccc08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b5db2 elementor-widget elementor-widget-audio\" data-id=\"b1b5db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"audio.default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-soundcloud-wrapper\">\n\t\t\t\t<iframe style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4p1sr0S18ulMFkxI59KXJO?si=PBaCGi6wRL-ni27nh5bNuA&amp;utm_source=oembed&amp;auto_play=false&amp;buying=true&amp;liking=true&amp;download=true&amp;sharing=true&amp;show_comments=true&amp;show_playcount=true&amp;show_user=true&amp;show_artwork=true&amp;color\"><\/iframe>\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d03fdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d03fdb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ad49ba\" data-id=\"1ad49ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d884cd1 elementor-widget elementor-widget-text-editor\" data-id=\"d884cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over time digital marketing has become the preferred marketing channel of businesses. They have become aware of the enormous potential that it offers towards their growth. It has evolved to be an indispensable part of a business process.\u00a0 <\/span><span style=\"font-weight: 400;\">Digital marketing trends are one of the most dynamic aspects of modern marketing. Not the world wakes before they change. It is essential to be up to date with them to ensure the chronic growth of your business.\u00a0<\/span><\/p><p>&#8220;<i><span style=\"font-weight: 400;\">The global digital advertising market is projected to reach <\/span><\/i><b><i>$740 billion by 2027<\/i><\/b><i><span style=\"font-weight: 400;\">, reflecting the increasing reliance on digital channels.<\/span><\/i>&#8220;<\/p><p><b>Dynamic necessity:-<\/b><\/p><p><span style=\"font-weight: 400;\">Before digging into the emerging trends, we should understand their importance for your business prospects. Over time, the competition on search engines has increased drastically. Digital marketing now is not limited to the <a href=\"https:\/\/www.seodiscovery.com\/blog\/best-content-writing-techniques\/\">quality of content<\/a> and SEO. Several other <a href=\"https:\/\/www.seodiscovery.com\/blog\/google-ranking-factors\/\">google factors<\/a> affect the ranking of your website. These include website designing, content theme, and other marketing trends.<\/span><\/p><p><span style=\"font-weight: 400;\">If you get too comfortable with your current rankings and stop evolving with the trends, you might soon see a dramatic fall in your website traffic and rankings.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eab780 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eab780\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccd3e7b\" data-id=\"ccd3e7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2487c0e elementor-widget elementor-widget-heading\" data-id=\"2487c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here we have elaborated on the 25 digital marketing trends for 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292df86 elementor-widget elementor-widget-heading\" data-id=\"292df86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Shoppable posts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7d51a elementor-widget elementor-widget-text-editor\" data-id=\"6c7d51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppable posts or sales copies are textual content created to persuade users to buy products or services. They allow you to introduce your products and services to your consumers.<\/span><\/p><p><span style=\"font-weight: 400;\">However, it takes effort to write an effective sales copy. You must understand the consumer\u2019s problems and tell exactly how your product or service can solve it. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fe7ba3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fe7ba3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c4be09\" data-id=\"3c4be09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76a14b8 elementor-widget elementor-widget-heading\" data-id=\"76a14b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Voice-based search\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f00f3c elementor-widget elementor-widget-text-editor\" data-id=\"1f00f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Have you seen a change in keyword perception? Yes, the long-tailed keywords are making a prominence. It is due to the increasing use of <a href=\"https:\/\/www.seodiscovery.com\/blog\/voice-search-guide\/\">voice search<\/a> devices.<\/span><\/p><p><span style=\"font-weight: 400;\">According to a study published by Juniper Research, &#8220;<strong>55% of households will adapt to voice assistants such as Alexa Echo and Google Home by the end of 2022<\/strong>&#8220;. As a result, the websites that have optimized their content for voice searches will rank higher. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15bc545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15bc545\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3689b0\" data-id=\"b3689b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e973868 elementor-widget elementor-widget-heading\" data-id=\"e973868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Media marketing\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c324f57 elementor-widget elementor-widget-text-editor\" data-id=\"c324f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Illustrations, infographics, and <a href=\"https:\/\/www.seodiscovery.com\/blog\/online-video-marketing-statistics\/\">videos are getting popular<\/a> for their descriptive nature. They require less effort on the user\u2019s part to understand the information.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Recently, search engines are promoting video results in the SERPs which means <a href=\"https:\/\/www.seodiscovery.com\/blog\/how-to-leave-a-lasting-impression-with-video-marketing\/\">video content have higher engagement<\/a> than textual content. In 2022, illustrative and video content will surely be in the trends. Businesses need to focus on <a href=\"https:\/\/www.seodiscovery.com\/blog\/10-content-marketing-types\/\">various content types<\/a> and make their content more diverse and engaging.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb8e254 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb8e254\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a02e438\" data-id=\"a02e438\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9d38e7 elementor-widget elementor-widget-heading\" data-id=\"c9d38e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Artificial intelligence and machine learning\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf6fc2 elementor-widget elementor-widget-text-editor\" data-id=\"8bf6fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gradually artificial intelligence (AI) has crept into the life of modern people and taken a significant role in it. Artificial intelligence has enabled <a href=\"https:\/\/www.seodiscovery.com\/\">digital marketing experts<\/a> to track user activities and present the most relevant solution.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Machine learning analyzes the pattern of a specific user\u2019s activities and learns about the motives that drive him to take action. It is not a relatively new trend. However, marketers are supposed to use more advanced AI-based technologies to <a href=\"https:\/\/www.seodiscovery.com\/blog\/importance-strategies-of-digital-marketing\/\">enhance their marketing strategy<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3cd421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3cd421\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da6214b\" data-id=\"da6214b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b93b92 elementor-widget elementor-widget-heading\" data-id=\"1b93b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Interactive content and emotive brand promotion\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fdf06 elementor-widget elementor-widget-text-editor\" data-id=\"79fdf06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No matter what your principal goal is? Your content has to be engaging and informative. Your visitors are not interested in sales funnels. They are on your website looking for the solution to a problem. Your primary goal should be to solve it. Once the user is satisfied with your content, try to engage him with various digital activities such as voting polls, online quizzes, virtual contests, and many more. It is one of the latest digital marketing trends.<\/span><\/p><p><span style=\"font-weight: 400;\">Emotive Brand promotion is a combination of promotion and emotion. Your audience should get a chance to connect with your brand. Connect with your audience on social forums, social media groups, QNA websites to know what they are talking about your business. Take active participation in such conversations to make users feel connected.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94f8e2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94f8e2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-281c887\" data-id=\"281c887\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e888614 elementor-widget elementor-widget-heading\" data-id=\"e888614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. E-commerce channel advertising\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a2ba0 elementor-widget elementor-widget-text-editor\" data-id=\"89a2ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since covid hit the world in 2019, the only option to shop amidst the pandemic is through E-commerce platforms such as Amazon. The E-commerce industry has benefited largely from this ongoing pandemic. More people than before are using e-commerce platforms to make their purchasing decisions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It is an opportunity for marketers to utilize <a href=\"https:\/\/www.seodiscovery.com\/blog\/ecommerce-marketing-growth-opportunities\/\">E-commerce marketing for product promotion<\/a>. It is an easy way to gain attention right away and connect to your targeted audience. On the other hand, visitors on the E-commerce platforms are more likely to convert to buyers as they are actively looking for products and services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25279ba elementor-widget elementor-widget-image\" data-id=\"25279ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image4-1024x1024-1.webp\" class=\"attachment-large size-large wp-image-27408\" alt=\"Covid Effect\" srcset=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image4-1024x1024-1.webp 1024w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image4-1024x1024-1-300x300.webp 300w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image4-1024x1024-1-150x150.webp 150w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image4-1024x1024-1-768x768.webp 768w, https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image4-1024x1024-1-600x600.webp 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4ec90 elementor-widget elementor-widget-text-editor\" data-id=\"eb4ec90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Image Source: <\/b><a href=\"https:\/\/www.statista.com\/chart\/25130\/dmo-european-ecommerce-revenue\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>statista.com<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d549c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d549c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd9327a\" data-id=\"bd9327a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cbd9b8 elementor-widget elementor-widget-heading\" data-id=\"1cbd9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Social media marketing\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0365c elementor-widget elementor-widget-text-editor\" data-id=\"9d0365c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are a handful of <a href=\"https:\/\/www.seodiscovery.com\/blog\/social-media-platform-for-business\/\">social media platforms<\/a> with tons of online traffic. Social media is one of the easiest and fastest ways to <a href=\"https:\/\/www.seodiscovery.com\/blog\/reputation-marketing-to-manage-and-protect-your-brand\/\">gain brand awareness<\/a>. The research data by Global Weblndex shows that &#8220;<strong>57.6% of the world\u2019s population uses social media, and the average daily usage is 2 hours 27 minutes (October 2021)<\/strong>&#8220;.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Several factors essentialize uniform growth on social media platforms. The most important of them is the theme and context of your content. The context of your content is the need of the audience for a specific social media platform. A video is more likely to go viral on Instagram, and a joke is more likely to go viral on Twitter.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b8a15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5b8a15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0047486\" data-id=\"0047486\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f37ec84 elementor-widget elementor-widget-heading\" data-id=\"f37ec84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Push notification\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff24bf elementor-widget elementor-widget-text-editor\" data-id=\"dff24bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A lot of businesses in 2021 were using push notifications to show relevant information to their visitors. Push notifications are supposed to further advance in the year 2022.<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses will utilize AI to track user activities and read patterns to come up with more relevant and persuasive push notifications. It has the potential to create a mark in users\u2019 minds that motivates them to take action.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a1fea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a1fea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6efc35c\" data-id=\"6efc35c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bdf33f elementor-widget elementor-widget-heading\" data-id=\"9bdf33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Micro-blogging promotion\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626dc7e elementor-widget elementor-widget-text-editor\" data-id=\"626dc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The web audience is always on the look for interesting textual content. Microblogging is the creation and promotion of small format blogs below 300 words.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The user\u2019s attention span has decreased over time. You should be able to grab it as soon as possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Long-form content is good for a target audience, but when it comes to increasing engagement on digital platforms micro-blogging has got the edge. It will flourish in 2022 and do wonders for a marketing strategy.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e353d27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e353d27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cc217a\" data-id=\"8cc217a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f19cc7 elementor-widget elementor-widget-heading\" data-id=\"0f19cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Chatbots\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95506f elementor-widget elementor-widget-text-editor\" data-id=\"c95506f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The function of chatbots is to automate the process of conversation with customers. It is not relatively a new trend, businesses have already been using <a href=\"https:\/\/www.seodiscovery.com\/blog\/how-ai-chatbot-can-help-in-seo\/\">AI chatbots<\/a> to answer basic customer queries.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In 2022, businesses are supposed to improvise Artificial intelligence and machine learning to advance their chatbots. You can expect chatbots to answer more detailed queries and parallelly improve user experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ee1e3 elementor-widget elementor-widget-image\" data-id=\"10ee1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"361\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image1.webp\" class=\"attachment-large size-large wp-image-27409\" alt=\"chatbot\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4178d1c elementor-widget elementor-widget-text-editor\" data-id=\"4178d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Image Source: <a href=\"https:\/\/chatbotslife.com\/chatbots-are-the-hottest-market-as-seen-in-infographics-f0031ed6e595\" rel=\"nofollow noopener\" target=\"_blank\">chatbotslife.com<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c793121 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c793121\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-224d640\" data-id=\"224d640\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3331239 elementor-widget elementor-widget-heading\" data-id=\"3331239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Content personalization\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e127441 elementor-widget elementor-widget-text-editor\" data-id=\"e127441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content personalization takes the process of targeting the audience to the next level. It is all about understanding the requirements of specific visitors and showing the information accordingly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having a grasp over users\u2019 interests, you can build personalized content and create user-specific ads. It will help you strengthen your marketing campaign and achieve your marketing goals. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c569462 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c569462\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c79d1e6\" data-id=\"c79d1e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78f2b47 elementor-widget elementor-widget-heading\" data-id=\"78f2b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12. Marketing through video and visual advertising\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcccb64 elementor-widget elementor-widget-text-editor\" data-id=\"dcccb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Psychologically our mind is attracted by movements. The visual content is the content of the new age. However, businesses grasped this fact long ago and started <a href=\"https:\/\/www.seodiscovery.com\/blog\/visual-marketing-strategy\/\">utilizing visual advertising<\/a> as a part of their marketing efforts. However, it is relatively a new digital marketing trend.<\/span><\/p><p><span style=\"font-weight: 400;\">Visual marketing is best for gaining customer engagement, but it is highly competitive. There are a lot of brands that clash for user attention on video marketing platforms. You need to stand out as a video marketing to get your videos to rank higher and generate views.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00eed87 elementor-widget elementor-widget-image\" data-id=\"00eed87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"412\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image3.webp\" class=\"attachment-large size-large wp-image-27410\" alt=\"video marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9e175 elementor-widget elementor-widget-text-editor\" data-id=\"0a9e175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Source: <\/b><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/video-marketing-statistics-to-know\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>smartsights.com<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-562f6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"562f6f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c9e2d9\" data-id=\"7c9e2d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-577f439 elementor-widget elementor-widget-heading\" data-id=\"577f439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13. Audio ads and podcasts\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ae8d8 elementor-widget elementor-widget-text-editor\" data-id=\"73ae8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podcasts are the emerging platforms for generating brand awareness and increasing customer engagement. People love to listen to informational podcasts. If you want to beef up your marketing strategy in 2022, you should utilize podcasts to gain an edge over your competitor.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The increasing interest of the audience in podcasts has made it another potential platform for paid promotion. Businesses are now investing in audio ads and will continue to do the same in 2022. It is another way to connect with your audience through personalized audio ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d75a4f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d75a4f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f649848\" data-id=\"f649848\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98ab870 elementor-widget elementor-widget-heading\" data-id=\"98ab870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14.  Augmented reality\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45a196 elementor-widget elementor-widget-text-editor\" data-id=\"c45a196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Augmented reality refers to adding digital elements around real-world users. In other words, augmented reality enables a user to access virtual information through a physical component. There are two types of Augmented reality currently in use, marker-based augmented reality and markerless augmented reality.<\/span><\/p><p><span style=\"font-weight: 400;\">AR enables marketers to convert a simple static image into a 3D animation. It provides a professional ambiance to your website and increases user engagement. If you want to stand out in 2022, you should use augmented reality to excel in your marketing campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f62525 elementor-widget elementor-widget-image\" data-id=\"9f62525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"641\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image6.webp\" class=\"attachment-large size-large wp-image-27411\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d20f54 elementor-widget elementor-widget-text-editor\" data-id=\"5d20f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Source: <a href=\"https:\/\/www.statista.com\/chart\/8633\/virtual-and-augmented-reality-forecast\/\" rel=\"nofollow noopener\" target=\"_blank\">statista.com<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28a4e19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28a4e19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7f52bf\" data-id=\"f7f52bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac15b5f elementor-widget elementor-widget-heading\" data-id=\"ac15b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15. Internet of things (IoT)\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7adafe elementor-widget elementor-widget-text-editor\" data-id=\"a7adafe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The internet of things refers to the interconnection between the internet-enabled devices that allows them to send or receive data. The best example of this is the concept of smart homes. It is supposed to be one of the most demanded digital marketing trends in 2022.<\/span><\/p><p><span style=\"font-weight: 400;\">It is the internet of things that enables the connection between household appliances. The internet of things goes way beyond mobile phones and tablets. It allows marketers to gather data from devices, such as smartwatches, smart TVs, and vehicles. It enables marketers to improve audience interaction, track customer needs and offer consumers the best solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b650103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b650103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-488da5f\" data-id=\"488da5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8a502 elementor-widget elementor-widget-heading\" data-id=\"4a8a502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16. Progressive web applications\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ed668 elementor-widget elementor-widget-text-editor\" data-id=\"18ed668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Progressive web applications are web applications that use service workers, manifest along with web enhancement to provide an app-like ambiance to websites.<\/span><\/p><p><span style=\"font-weight: 400;\">Progressive web applications are highly effective as they do not require device resources such as RAM. They are most effective when it comes to improving user experience. Better user experience leads to better engagement and hence increased conversions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90becfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90becfc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e912f42\" data-id=\"e912f42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c7a57 elementor-widget elementor-widget-heading\" data-id=\"47c7a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17. Mobile friendly development\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2594dce elementor-widget elementor-widget-text-editor\" data-id=\"2594dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are far more mobile phone users than PC or laptops on the internet. It has become indispensable for your website to have a mobile-friendly interface.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Over time, search engines have evolved into the mainstream platforms for online traffic. They now show different results on mobile phones and Pcs. That means it won\u2019t rank your website for mobile phone users if it is not mobile-friendly. In 2022, it is essential to invest in <a href=\"https:\/\/www.seodiscovery.com\/blog\/guide-on-responsive-website-design\/\">responsive themes and website design<\/a> to make your website look mobile-friendly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5f6d8 elementor-widget elementor-widget-image\" data-id=\"0c5f6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image2-1024x576-1.webp\" class=\"attachment-large size-large wp-image-27412\" alt=\"Mobile friendly development\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc0c41 elementor-widget elementor-widget-text-editor\" data-id=\"abc0c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Source: <a href=\"https:\/\/newzoo.com\/resources\/blog\/newzoos-2018-global-mobile-market-report-insights-into-the-worlds-3-billion-smartphone-users\" rel=\"nofollow noopener\" target=\"_blank\">newzoo.com<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a52121 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a52121\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cca3adc\" data-id=\"cca3adc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5c6a6b elementor-widget elementor-widget-heading\" data-id=\"a5c6a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">18. Single-page applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a920e1 elementor-widget elementor-widget-text-editor\" data-id=\"9a920e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Single-page applications are essential for increasing the loading speed of your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The problem with traditional page load is that every time a user navigates through a website another page is loaded. It increases website loading time and bounce rate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Single-page applications <a href=\"https:\/\/www.seodiscovery.com\/blog\/page-speed-optimization\/\">increase page load speed<\/a> by only sending the information a user needs. It enhances user experience and increases user engagement. The more time a user spends on your website, the more likely he is to convert into a buyer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a26d898 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a26d898\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd590f2\" data-id=\"cd590f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99250e6 elementor-widget elementor-widget-heading\" data-id=\"99250e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19. Programmatic advertising\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b2c56 elementor-widget elementor-widget-text-editor\" data-id=\"49b2c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Automation is not just a buzzword but an effective digital marketing trend. It is the process of buying, selling, and utilizing the online advertising space. It has eliminated the need for the long and cumbersome process of the usual search for advertising platforms and websites. Programmatic advertising is automated and displays information only to the most interested users.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It saves your effort and time as it utilizes artificial intelligence and machine learning and compares a lot of promotional platforms. It analyzes stats and data and finds the best platform for brand promotion.<\/span><\/p><p><span style=\"font-weight: 400;\">Search engine and social media platforms now provide an option for smart display campaigns, through which marketers can completely automate the process of advertising. These are AI-based campaigns that find the best websites and pages to show your display ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-007ba8d elementor-widget elementor-widget-image\" data-id=\"007ba8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"https:\/\/www.seodiscovery.com\/blog\/wp-content\/uploads\/2021\/07\/image5.webp\" class=\"attachment-large size-large wp-image-27413\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a02fe elementor-widget elementor-widget-text-editor\" data-id=\"c6a02fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Source: <a href=\"https:\/\/blog.beeswax.com\/programmatic-definition\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">blog.beeswax.com<\/span><\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22e648d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22e648d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1206606\" data-id=\"1206606\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65665a1 elementor-widget elementor-widget-heading\" data-id=\"65665a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">20. Conversational marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dd8c9 elementor-widget elementor-widget-text-editor\" data-id=\"52dd8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conversational marketing is a way of speaking directly with customers in real-time through live chat, messaging apps, or conversational AI. It is a casual, friendly, and effective way to connect with prospects and customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Besides its numerous benefits, it is most beneficial for lead generation. Suppose someone visits your website, and a chatbot pops up to ask \u201cwhat brought you to our website?\u201d The visitor is amazed by the conversational tone of the chatbot and selects one of the available options. Even if the visitors bounce off, you will have successfully captured a new lead.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As the potential customers reach the <a href=\"https:\/\/www.seodiscovery.com\/blog\/sales-funnel-optimization-strategy\/\">sales funnel<\/a>, you can again engage them with the conversational tone and <a href=\"https:\/\/www.seodiscovery.com\/blog\/plan-your-sales-strategy\/\">increase the chances of sale generation<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34f7bd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34f7bd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec8d067\" data-id=\"ec8d067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0739cca elementor-widget elementor-widget-heading\" data-id=\"0739cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21. Omnichannel marketing <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdad80 elementor-widget elementor-widget-text-editor\" data-id=\"bcdad80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Omnichannel marketing refers to interacting with customers on multiple channels to offer a unified experience. It is about theming the content around several marketing channels to make your visitors recognize your brand. The main goal of omnichannel marketing is to provide a seamless and consistent user experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Focus on omnichannel marketing will help you increase user engagement and create brand awareness. The increasing competition in the digital world has created a sense of urgency to do something different and stand out. Omnichannel marketing will help you gain the edge over your competitor in 2022 and excel at your marketing campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e4e4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40e4e4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68e0455\" data-id=\"68e0455\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a5b209 elementor-widget elementor-widget-heading\" data-id=\"3a5b209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">22. Dark mode standardisation\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf18a7 elementor-widget elementor-widget-text-editor\" data-id=\"1bf18a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The popularity of dark mode has increased dramatically in 2021. Most mobile phones and tablets provide the option to switch to dark mode for their users. It is a color scheme that uses a dark background in the design.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Following this trend, businesses now include an option to switch to dark mode in their website design. It might seem a simple thing to do, but it is an effective tool to increase customer engagement on your website.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f8a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8f8a27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854abef\" data-id=\"854abef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22e3c1f elementor-widget elementor-widget-heading\" data-id=\"22e3c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23. Blockchain technology \n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c91440 elementor-widget elementor-widget-text-editor\" data-id=\"7c91440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Blockchain technology is a relatively new technology. However, many industries such as telecommunication, finance, and banking are already using it. It is further going to impact the digital marketing industry in 2022.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It allows marketers and customers to gain maximum transparency during transactions. It does not require any third-party verification. It gets users to trust in your services and build lifelong relations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think of blockchain as a series of digital records interlinked with each other and do not require third-party verification. It is the reason behind the success of bitcoin and can do wonders for marketers as well. The most remarkable contribution of blockchain for digital marketing is providing advanced transparency and data protection.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91b4b82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91b4b82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcaba4d\" data-id=\"bcaba4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c780b6 elementor-widget elementor-widget-heading\" data-id=\"9c780b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">24. Collaboration with influencers\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae7447 elementor-widget elementor-widget-text-editor\" data-id=\"1ae7447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Influencers are not losing ground, but ways of businesses working with them are changing. In the early stage of <a href=\"https:\/\/www.seodiscovery.com\/blog\/influencer-marketing-guide\/\">influencer marketing<\/a>, businesses were thriving to collaborate with influencers. But now, it is essential to build cooperation and long-term pacts with influencers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consumers trust influencers more than advertisements. It is the best way to introduce your products to your customers through a trustworthy person. Finding the right influencer can do wonders for your business. In the coming year, brands are supposed to work with <a href=\"https:\/\/www.seodiscovery.com\/influencer-marketing.php\">influencer marketing companies<\/a> that are trusted by their focused audience.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0dfb15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0dfb15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abdc803\" data-id=\"abdc803\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a72d8ff elementor-widget elementor-widget-heading\" data-id=\"a72d8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25. Understand the importance of customer experience\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18992c2 elementor-widget elementor-widget-text-editor\" data-id=\"18992c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing trends evolve with time, but one thing that will always be an essential element is the customer experience. Your focus should be to provide the best experience for your consumers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No matter what industry, there will always be a handful of brands and companies thriving for the attention of a particular audience. People now have a choice to choose a service provider that best suits their needs. Good user experience makes the audience stay with you and choose you among a handful of other service providers.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f30280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f30280\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34bbae9\" data-id=\"34bbae9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0f5ebf elementor-widget elementor-widget-heading\" data-id=\"e0f5ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping note\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f50a0 elementor-widget elementor-widget-text-editor\" data-id=\"d4f50a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over time the competition for customer attention on the internet has increased drastically. It has created a aura to do something new and stand out.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Getting comfortable with your marketing strategy is the biggest mistake you can make. Digital marketing trends are ever-evolving, you should always be look for them to strengthen your marketing campaign. Incorporating these trends into your strategy is the only way to stand out and grab customer attention.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over time digital marketing has become the preferred marketing channel of businesses. They have become aware of the enormous potential that it offers towards their growth. It has evolved to be an indispensable part of a business process.\u00a0 Digital marketing trends are one of the most dynamic aspects of modern marketing. Not the world wakes [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/8339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/comments?post=8339"}],"version-history":[{"count":17,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/8339\/revisions"}],"predecessor-version":[{"id":28516,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/posts\/8339\/revisions\/28516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media\/27407"}],"wp:attachment":[{"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/media?parent=8339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/categories?post=8339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seodiscovery.com\/blog\/wp-json\/wp\/v2\/tags?post=8339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}