93 Ways To Promote Your Business & Website

Promote Your Website
01 Mar
by

Just launching a website doesn’t mean that you’ll have people flocking to it. No one will even know that your site exists if you don’t take out the time and effort to promote your website.

Promoting your website to reach your intended audience isn’t restricted to just one channel. Using all the channels effectively and to the strengths of your business is the key to gaining maximum traction with your users.

Also, it isn’t that difficult to get traffic to a website. You just have to be patient, choose the right channels and execute well.

In this article, we’ll be discussing 90+ tips to promote your website through both offline & online strategies. We’ll also talk about guerilla marketing tactics.

Offline Strategies to Promote Your Business & Website

1. Include website on business cards

There is no reason that could warrant not including your website on your business card. Do While most people/businesses get their websites printed on their business card, a frequent mistake they commit is having a business card design inconsistent with the website.

The look and feel of your business card should be similar to that of your website. Your website should be recognizable from your business card and vice-versa.

It isn’t always necessary that you have to display your home page URL on the card. You can create a landing page to put forward your message and how you can help them. Another approach could be giving a bonus/freebie to people coming to that page as a thank you for connecting with you.

The URL of this page should be something short and intriguing. Avoid anything like example.com/n=88212572&fid=3&mid.

2. Include website on employee’s uniform

If your company has an employee uniform policy, why not cash in on it? Get your website printed on the employee’s uniforms. Imagine the number of people that will see your website when your employee’s are going through their daily commute. Think of free walking billboards.

Even if your company doesn’t have a uniform, distribute t-shirts/hoodies among your workers. Try to make them cool and funky so that your employees wear them outside without any embarrassment.

3. Include website on promotional items/freebies

Send freebies like free mugs, t-shirts, keychains with your website on them to long-standing customers or gift them to newly-acquired clients to welcome them to the family. This is also a great way to display that you value & appreciate your customers. It might just increase your client retention rate. While this method is not a huge traffic driver, it will make sure that your website is always in people’s minds.

A good example of this is SEO Powersuite. They giveaway stress balls, having their brand logo and URL, at the events that they attend.

4. Vehicle Advertising

Displaying your website on a personal or company vehicle is just the start of it. There is no end to how creative you can get with this. You can use car magnets or even get your car wrapped.

This promotion technique is executed perfectly by Easygrass. The car is guaranteed to stand out, be noticeable and memorable. You can see the website clearly shown on the window.

Use this method to effectively ramp up some local business. It is estimated that vehicle wrap advertising can gather 30,000 to 70,000 views per day for each car. Not bad, right?

Vehicle Advertising

Image Credits: www.octarine.co.za

 

5. Billboard Advertising

Big brands like Coca-Cola, Nike & McDonalds are advertising through billboards. Why aren’t you?

You only have a few seconds to get attention and the huge size of billboard ads gives you an advantage. Billboards give you total control. You can choose the graphics, colors, and text (a concise, clear message is the best option) while having your ad being displayed 24/7. No other advertising platform offers that.

With repeated views, your message and company will get ingrained in the minds of potential clients. They will know where to find you if they need a service from you.

You can also use road signs and display an effective message with humor. Not only will this get you noticed, it shows that you aren’t just a business focusing on money, you actually care for the community and it’s people.

Also, give some thought to the location of your billboard. For instance, if you are targeting teenagers, find the places where they hang out and advertise accordingly.

You can also try out bike billboards. It is almost impossible to not notice them. With being inexpensive and reusable, bike billboards are mobile. They can cover a large distance and get your brand and website in front of a large audience. Plus they work for almost all types of businesses.

Walking Billboard

Image Credits: BikingBis.com

6. Put your website in Yellow Pages Ads

If you are investing in Yellow Pages ads, make sure that you include your website. A word of advice – create a special landing page for the ad specially optimized for conversions. You don’t want a potential client coming from the Yellow Pages to just browse your website and leave – Yellow Pages Ads are expensive and you need to make your money back.

7. Including website in voicemail greeting

If someone is listening to your voicemail, you surely have their attention. Take advantage of that and include your website URL in your voicemail greeting or outgoing message. You can even try to promote a new product or service. Why not leverage what you are paying for?

8. Television

The most dominant advertising platform, television still attributes to 37% of the global ad spend. But recent statistics have shown a steady decline in the effectiveness of television ads with millennials preferring online video platforms.

However, TV ads can still be huge traffic driver to your website, if used strategically. Imagine what it could mean for your business to be seen across a wide area.

If you are a local business and low on budget, you could target local television channels. Advertising locally can be affordable if you are selective. Products tend to sell better than services on television.

Make sure to invest in production. Try to cut corners and it could end up being cheesy & degrading your brand value.

9. Industry publications and magazines

If you are targeting a large area, writing for industry publications and magazines can be an effective way of promoting your website. These publications have a targeted yet high viewership and are usually looking out for experts who can provide content related to the industry.

Don’t try to be over-promotional in your piece. Make sure that your content is informative and actually helps the readers.

The trick is to write for a magazine that is related to your business/website. Research the magazine, viewership count, type of articles they publish, demographics etc. before selecting a magazine.

Rather than doing a one-off piece, it would be better to get a regular(weekly/bi-weekly/monthly) writing gig. Over time, the readers will start seeing you as an authority which could lead to a good stream of business and traffic.

An alternative to writing for magazines could be to advertise with them. While it is going to be comparatively expensive, it will give you the chance to put forward a clear(commercial) message with a proper call to action and contact information.

10. Send a catalog

This method can be followed by e-commerce stores. Anytime someone orders from your website, send a catalog along with the product to make them aware of the other products that you offer.

Use bigger images for your best-selling products to take away attention from your less popular products. Also, include any special offers or promotions going on at that time.

11. Trade shows and exhibitions

If you are seeking a targeted audience, get a stall at trade show. Trade shows offer you the chance to network with other businesses and industry members. Make sure that your website and other important contact information can be easily seen on the stall.

Promote Business Through Trade Shows

Image Credits: camelbackdisplays.com

 

An exhibition is the same except for the target audience, which comprises of a broader group of people since they are open to all. Exhibitions can be a wonderful medium to grow brand awareness and let people know about yourself.

12. Radio

The best thing about advertising with radio is that you already have an audience that is listening to your pitch. You don’t have to work towards building one up.

Following some common sense guidelines should be enough to ensure the success of your radio ads. Make sure to target the right demographic. You don’t want to be advertising a divorce attorney to a target audience that consists of teenagers. Also, make sure to select the right time. Running ads at peak times will cost you more.
When advertising your website address on the radio, make sure to avoid any misspellings. A ‘k’ instead of a ‘c’ will hinder people in finding you. Also, avoid a domain with a hyphen or a domain which is too long. People will have trouble remembering it.

A solution to all of the above domain related issues could be to focus on your brand name. By searching for your brand name, people should be able to find your website.

13. Guest speaker for a radio show/podcast

It is all about being perceived as an authority. Identify the stations and shows which are the most relevant for your business and pitch yourself as an expert in that field. Provide value to the listeners and wherever possible, try to mention your business and website without sounding too pushy.

14. Newspapers

Advertising through newspapers probably won’t align with your budget. Newspaper ads are expensive with many big players competing for advertising space. A better option would be to target local newspapers.

Offer a special discount/promotion along with a clear call to action. Set up a landing page to include in the ad. Use it to collect the contact information of people coming to your site by offering a discount or other freebies.

15. Get a column in the newspaper

Again, pitch yourself as an expert in your field to editors of local newspapers. Preferably, try to get a regular gig. The reach of a newspaper will put your business in front of a large number of people.

Be sure to write well-researched, informative articles. No one wants to waste their time reading a sub-par piece of writing. Your business/website can be mentioned in the author bio.

16. Event Sponsorships

Small businesses/websites often ignore sponsorships as a tactic to promote themselves. Sponsorships are conceived to be more of a corporate thing rather than for local businesses.

However, by following a few guidelines, local businesses can achieve success too. As always, it is important to have a targeted, niche audience. That isn’t enough though. It is necessary to deliver effective promotional messages to convert attendees into customers.

Your ethical commitment and contribution to the community won’t go unnoticed. Event sponsorships can be of different types. It could be a pro bono service where you provide a service free of charge. It could be a cash donation. Or you could go for a prize donation which results in the maximum publicity for your business. You can get creative with the gift – providing services, products and gift cards along with cash can be a nice touch.

17. Brochures and flyers

It may not seem like a good idea to be distributing brochures and flyers in this digital age. However, they do have their place.
The best place to utilize this advertising method is at trade shows, business fairs and exhibitions. Other places to display are at grocery stores, dentists, libraries etc. – basically places where people will be waiting and won’t mind going through promotional stuff.

Also, you can target hyperlocal areas depending on your target audience.

An important factor in achieving success with brochures and flyers is to stand out. Invest on the design and printing. Include graphics and images rather than filling the pages to the brim with text.

Don’t forget to feature your website URL and a call to action. As discussed before, set up a dedicated page with a short, intriguing and easy-to-remember address. Also, provide special benefits/discounts in your brochures and flyers. E.g www.example.com/special

Here is an example of a pretty good flyer – https://www.designcrowd.com/design/3876562.

18. Buddy Marketing

Buddy marketing involves joining up with another business or businesses and pooling your resources & efforts to promote all your businesses.

This is a great way to reach each other audiences and extend your customer base. Team up with businesses which aren’t direct competitors but related to your niche.

19. Teaching

Holding sessions where you offer advice and teach on a subject is an effective way to get your website noticed. Just like online, this helps you in being perceived as an authority on your subject and builds trust.

Always focus on providing value. Make sure that your content isn’t too promotional. What you can do is follow a 1 hour teaching session with a 10-15 minute pitch of your product/service. Don’t forget to mention your website.
You can even upload a recorded video of your teaching session to your website. Distribute the link to interested people who missed out.

20. Postcards

Promoting your website using postcards is an inexpensive yet effective way to reach potential clients. A few tips to succeed at postcard marketing is to have a clear call to action & to use both sides of the postcards.

Another option is to offer a discount/coupon through the postcard. You can even send postcards to your long standing clients during festive periods. This helps in maintaining an ongoing relationship with your clients.

Try to be creative. You might mess up but it is still going to different from the other monotonous postcards that your customers receive.

21. Packaging

Most e-commerce store owners would say that the product and its performance is all that matters. However, the product packaging can play an important role towards the success of a business.

The product packaging can contain the website name, logo and the color scheme which are important for branding purposes.

Don’t forget to put the name of the business and website URL on the packaging. You can also include the website on any shopping bags that you give out.

22. Window Decals

Window decals are an affordable yet highly effective way for promoting your business and achieving brand awareness. Sometimes all it takes for a potential customer to know about you is a creative window decal.

Promoting through window decals is great for word-of-mouth advertising. You can put yourself out there and tell the customer what you and your brand are about. As your creative window decal starts getting seen, more people in your neighborhood will talk about it.

Printing your website URL on a window of your office is an easy way to get local people to visit your website.

Window Decals

Image Credits: www.tsumi.org

23. Attend Events

Attending events related to your niche/industry is an effective method to promoting your website. Build relationships with people in your industry.

When attending industry events, make sure not to spend times shying away. Network like crazy. Always have your business card(with your website URL on it) handy. If possible, speak at these events to get perceived as an authority on the subject.

You can even give out freebies with your brand name/website printed on them. Mousepads are perfect for this. The promotion potential for a branded mouse pad is quite high. Every time someone is using the internet, they will look at your website address and probably end up visiting it.

24. Organizing your own event

Depending on your industry and location, there might not be any event or meetups happening. Well, you can start your own.

Get a few friends or people together and hold a meetup. Discuss the latest news, trends, techniques, strategies to get better and achieve success in your niche.

Over time, the attendance at these events can grow. These meetups are also a great way to promote your blogs.

25. QR Codes

Quick response codes or QR codes are an innovative way for promoting your business. You can link them to a Youtube video or a specific landing page with more detailed information.

You can get even more creative with QR codes. Include them in brochures and flyers that you are giving out & postcards to your existing customer base. Use the QR code to provide a discount.

26. Write your URLs correctly

Make it as easy as possible for people to remember your URLs. If you make them hard to remember, people might get them wrong or might not even bother looking them up.

When writing on any offline medium, be it freebies that you give out, packaging for your products or window decals etc make sure that you capitalize the first letter of each word e.g
CreativeWebDesign.com instead of creativewebdesign.com or SEODiscovery.com instead of seodiscovery.com. This helps people to visualize the words easily.

27. Use Dedicated URLs

While I have already mentioned this, try to utilize dedicated URLs for different marketing mediums. This allows you to keep track of your efforts and measure ROI for different channels.

Ensure that the URLs are easy to remember.

Online Strategies to Promote Your Business & Website

SEO STRATEGIES FOR YOUR WEBSITE

28. Title

Write a unique, descriptive title for each page. This is one of the most important on-page ranking factors. Make sure that your target keyword is towards the start of your title. Known as keyword prominence, putting your keywords towards the start of your title helps you to rank easily in the result pages.

Do not stuff your title with keywords. Write for both the search engines and users. Craft your title in such a way that it entices users to click on it. If you want to include your brand name in the title, a general formula is Keyword 1 – Keyword 2 | Brand Name.

The optimal length of the title is 50-60 characters. Anything longer than that is not displayed in the search engine result pages(SERPs).

You can change your title tag easily depending upon the CMS you are using. For WordPress, I would recommend installing Yoast SEO.

29. Meta Description

The meta description is the text that appears below each website page result in the SERPs. Although meta descriptions have no direct ranking benefit, they are still quite important to promoting your website.

Your meta description is like your sales copy. Include your keyword towards the starting. Make it descriptive, do not stuff it with keywords. If possible, run an A/B test using Adwords to gauge the effectiveness of your description.

Make sure that you have a unique description for each page. Use the Yoast SEO plugin to add a meta description in WordPress or add one by changing the content attribute in the following snippet: <meta name=”description” content=”Add your description here”>.

The optimal length for a meta description is 300-320 characters after a recent update by Google. Earlier, it used to be around 155 characters. Writing a description after proper research and thought leads to increase in Click Through Rate(CTR).

30. Keywords in Heading Tags

Including your keywords in the heading tags(<h1> – <h6>) signals to the search engines what the page is about. Using these signals, search engines can determine the relevancy of a page to a topic. A page can be ranked for a certain topic only if it is relevant to that topic.

However, don’t include the same keyword in all the heading tags. Use synonyms and variations of your main keywords e.g SEO Agency, SEO Firm, Indian SEO Company are all variations of the same keyword – SEO Company in India.

I can’t repeat this enough – write for your users first, then focus on writing for the search engines. Try to ensure that your user enjoys his time on your site. Will the user like seeing blatant keyword stuffing on a page? I doubt it.

31. Keyword in first 100 words

While not necessary, this is usually a good practice. Including your keyword in the first 100 words also signals to the users what the page is about since the first 100 words are the introductory paragraph.

Again, don’t go overboard with keyword stuffing. Maintain a good keyword density. While experts recommend not worrying about keyword density anymore, a good rule of thumb is going for the 1.5-2% mark.

32. Optimizing your images

Optimizing your images is a great way to drive traffic to your site and also gain ranking benefit. There are a number of easy steps you can follow to help rank your images.

Start out by writing a descriptive file name for the image. E.g Name your file optimize-for-image.jpeg instead of ofp19.jpeg.

Follow with writing a descriptive alt text. You can include a few keyword variations here but don’t stuff it with keywords. This passes ranking benefit as well as helping out with accessibility. Finally, focus on the image caption, surrounding text content, image embeds on other sites and image size.

On Page Tips

33. Search Engine Friendly Navigation

Your navigation system is quite important – it helps the search engine crawlers in finding other pages in your website. Avoid using Javascript or Flash for your navigation. It is better to code your menus in HTML. Even though search engines are getting better at parsing Javascript and Flash, why risk it?

Also, adopt a clean, easy-to-remember URL system. Some CMS’s produce URLs which are riddled with parameters e.g website.com/p=231&q=12. Avoid them. Use URL’s which are descriptive and try to include a keyword if possible. E.g www.seodiscovery.com/ppc-management-services-india.

34. Create a sitemap

A sitemap is a page with links to all of your website pages. It helps search engine crawlers to easily find and crawl pages on your site.

You can generate an XML sitemap(for search engines) using free tools such as www.xml-sitemaps.com. Upload the sitemap to your website and submit it to the search engines.

If you have a website with a large number of pages, you can include an HTML sitemap. This helps people to easily find pages on your site.

35. Optimize for intent

A few years back, SEO experts recommended optimizing a single page for a single keyword. Now, times have changed.

Forget about single keywords. Google wants you to optimize for intent, evident from the introduction of Rankbrain. Think from the perspective of a user. E.g when searching for “panda”, does the user want to see results for the animal or the rap song?

Also, work with topic clusters. Don’t think in terms of keywords. Do you know why long-form content ranks better? Because of its length, the content ends up covering a topic thoroughly. This forms the basis of why Wikipedia pages tend to rank better – they talk about a topic in detail.

36. Correlations

Every year, we are flooded with many lists about the ranking factors.Well, most of them aren’t ranking factors. They are correlations.

You can use software like Cora or Surfer SEO to check out these correlations. Basically, what they do is that they measure various on-page and off-page factors for the top ranking websites for a keyword or across a niche. We can hope to rank our own websites if we follow what these correlations say.

37. Optimize for local SEO

If you are a local business, then you should surely optimize for local search. Local SEO allows your relatively weaker websites to rank above national brands and other authority websites for your location.

Start out by including your address and phone number on every page of the website. Include the location in the title tags. List your business on Google My Business and Bing Places for Business so that you can appear on the map for a local search.

Finally, start building citations on local and industry relevant sites. The NAPW(name, address, phone, website) should be consistent with the details on your website. Try to earn links from local bloggers. Get listed on local communities, clubs, associations, business directories and other local businesses. Earn reviews on relevant websites where your business is listed such as Yelp.

Here is an excellent resource to get you started with Local SEO – https://www.singlegrain.com/local/the-complete-guide-to-local-seo/

Local SEO

38. Interlinking

This is one of the most under-utilized yet effective ways to rank your websites higher in sites. Through internal linking, you can pass around the link juice to low ranking pages.

The best thing about interlinking? You can control all aspects of it – location on the page to anchor text. Play it carefully with exact match anchor text. You don’t want to over optimize.

39. Resource Pages

These are legitimate linking opportunities specially built to link out to others. Since the sole purpose of resource pages is to link out to an appropriate & valuable resource, you can get a quality link easily if your resource is of good value.

Use this footprint to find resource link building opportunities: ‘ “keyword” + inurl:links’.

You can combine resource link building with a variety of other techniques e.g broken link building for better success.

Here is an excellent guide on resource page link building – https://blog.snappa.com/resource-page-link-building

40. Ask people you know for a link

With more and more people creating their own blogs and websites, asking friends, family, colleagues, employees & business partners for a link represents an easy yet valuable linking opportunity.

Pay attention to relevancy. Focus on getting links from relevant websites(in the same niche as you).

41. Steal your competitors’ links

Your competitor has done the hard work for you. All you have to do is replicate it. While all links can’t be replicated like a blog mention, you can find easy linking opportunities and low hanging fruit like niche directories.

I would recommend using Ahrefs for this. A simple search in Ahrefs will reveal most of the backlinks of your competitor.

42. Create link-worthy content and promote the hell out of it

You won’t acquire links if your content is sub-par. Simple as that. However, even if you create a kickass piece of content but don’t get it in front of the right people(the linkerati), you still won’t be getting any links.

Create knowledgeable, well-researched content with minimal grammar and spelling mistakes. Reach out to webmasters telling them about your new content. Send it to your email list. Do whatever you can to have maximum number of eyeballs on it.

43. Build Relationships

Building relationships with other people in your niche will result in links both in the short & long term. You can build relationships with others by actually wanting to provide value and help people, don’t just do it for the sole purpose of getting a link.

Try to help people. Do it without expecting anything. Make the effort to engage with them and is possible, talk to them. Attend local events & meetups, networking with other website owners. Participate in surveys, studies or tests. Go to conferences – you’ll learn as well as build relationships. Follow and talk to them on Twitter. Answer questions on forums, Twitter and Quora. Do it all.

43. Infographics

If you have aggregated decent data in your industry, or have an idea for a how-to guide(known as instructographics) which would benefit others, go for an infographic. If your design skills are anything like mine, opt for a professional designer. They won’t charge you a lot and you will end up with something really better.

Promote the infographic, get it in front of the right people and have people embed it in their posts. You can even submit it to infographic submission sites to get an easy backlink.

44. Guest Blogging

This refers to offering your content to other bloggers/sites to post on their websites in exchange of a backlink. You can find bloggers using a combination of tools like MyBlogGuest and query strings like ‘keyword “submit guest post”’.

Make sure that your pitch stands out. A/B test your pitches and see which one has the maximum success rate.

Focus on providing high-quality content. Don’t treat guest blogging as simply a method to get links. You are getting an opportunity to reach a completely new audience. Don’t create a bad impression.

Finally, try to get a link from the content itself. Links from author bios don’t have as much value, however, depending on the website, author bio links are acceptable too.

Here is an excellent resource on guest blogging – https://eclincher.com/blog/definitive-guide-guest-blogging

45. Become a regular contributor

Becoming a regular writer(weekly/bi-weekly) for a high authority blog can earn you multiple quality links while also sending referral traffic over to your website.

46. Trade Articles

Instead of simply guest blogging, you can trade articles. Not only do you get a link, you also get good quality content + visitors from their blog.

Share your articles on social media to create a mutually beneficial situation.

47. Educational Content

It has been widely accepted that links from .edu domains are quite powerful and can help you in ranking high in the SERPs. Create specifically targeted, educational content that you can use when reaching out to college webmasters.

48. Contest & Giveaways

These are one of the easiest ways to get backlinks and it works both ways.

You can hold a contest with decent prize money where you can invite people to submit an article on a pre-decided topic, share it on social media and promote it. As a result, not only do you get loads of quality content, you also get seen on social media and in the process, you can earn backlinks from bloggers and the media. You can also organize giveaways in collaboration with a blogger which will help you reach a new audience.

Another method is to enter and win such contests, however, the chances of success here are quite slim.

49. Interview People

You can attract links to your website by interviewing people who are considered to be authorities in your niche.

Take care of a few things – don’t ask generic questions. Spend some time preparing your questions. Also, when you publish the post on your website, make sure to link out to person you interviewed.

50. Egobait

The act of creating content that features and talks about influencers in your industry so that those influencers share the word about your content or link out to you from their authoritative websites is known as egobait.

Interviewing an influencer or getting them to guest post on your site is an effective example of ego bait.

51. How-to guides and tutorials

Creating a resource which tells people how to perform a certain task is highly valuable. Use tutorials and guides to drive traffic to your site and gather a huge number of links.

52. Quizzes/Tests

Putting out quiz/test and letting people share the results with their friends is the perfect way to go viral on social media.

53. Create Link Roundups

Creating link roundups is a wonderful way to get yourself noticed by bloggers. Although they can be hard to create, you can publish one weekly/monthly depending upon your budget.

Don’t just list the article. Share 2-3 lines about what the article offers, how it is different and what makes it so great.

54. Get featured on link roundups

Identify bloggers who produce these link roundups and try creating a relationship with them. If you are able to establish a fruitful relationship with these people, you stand a good chance of getting your content shared.

55. Optimize “Write For Us” page

Create a “Write For Us” page and build a few links to it, making it rank it higher in the SERPs.

As a result, people looking for guest blogging opportunities will land on your website. When they contact you, instead of agreeing to a guest post, propose a content swap. This allows you to earn links and you don’t have to be the one hunting for guest posting opportunities.

56. HARO

Haro or Help A Reporter Out is a service which allows journalists to easily connect with bloggers and industry leaders.

If you sign up with as a source, you get daily emails with multiple queries from different journalists. Depending on the question and your niche, you can give your insights on the topic. If the journalist decides to share your inputs, you might just earn a valuable link.

57. Wikipedia Backlinks

By making edits to Wikipedia content and citing your own content as a reference, you can earn a high DA/PA backlink which will pass a lot of authority and referral traffic, even though it is nofollow.

58. Join business associations/clubs

Sign up for business associations in your industry or local clubs. E.g local Chamber of Commerce, BBB.org, topseos.com.

Note: Signing up for a membership to these organizations can be paid. I would recommend shelling out some money.

59. Online Classified Ads

Submit your product/service to online classified submission sites. Make sure that the sites you submit to actually get visitors and aren’t just low-quality websites. E.g Locanto, Gumtree.

You may get a few leads and also end up with a backlink.

60. Track Mentions

You might already be mentioned on some sites. However, they might not be linking out to you. Use a tool like Google Alerts or Mention to get notified whenever someone mentions your brand name or website URL. Then, simply reach out to them asking to convert that mention to a link. If they are mentioning you, they won’t have a problem linking to you, right?

You can also keep a check for mentions of your competitor, your products or some search queries if you want to get a bit advanced.

61. Make a free tool

Offering a tool for free is an easy yet effective way to gather links. You don’t have to hire a development company for it – just aim for something that solves a problem/saves time.

62. Rankings

Put together a list of rankings for people, companies, tools, or any product/service in your industry. This could be classified as ego bait. People love it when they are talked about as the best in some industry.

Research a little bit and try to make your list accurate.

63. Research and publish data

People love data. Not everyone in your industry will have the resources to carry out research. If you can, take the initiative and publish data which actually proves a point and allows people to draw a conclusion.

USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS

Social media has become a mandatory place to promote your business. Why? Your end user spends the majority of their time on some social media channel. Even though we use the word promote, social media is all about engaging the user.

Social Media Channels

64. Promoting your website on Reddit

In a recent revelation, Reddit is 4th in the list of most popular websites in the US. Do you still want to ignore Reddit as a marketing medium?

Before publishing your content on Reddit, make sure that you are following the “reddiquette”. Avoid promotional posts – you’ll get downvoted quicker than you could say SEO.

First of all, build some karma. Don’t just sign up for an account and start posting your content. Comment on other posts, ask some questions, start a discussion.

After a while, when you think you have sufficient karma, go ahead with posting your own content. Make sure to spend some time crafting your headline. Without a catchy headline, you don’t have much chance of going viral on Reddit.

Finally, try to get some upvotes on your post – you can ask your friends/employees.

65. Promoting website on Pinterest

Pinterest has 200 million active users. That is 200 million users that you are not reaching. In the United States alone, Pinterest users amount to 70 million.

Depending on your niche, the content that you create can easily go viral on Pinterest. Instructographics particularly do well on there.

To get your pins more visibility, you can optimize them. Find keywords through Google’s Keyword Planner and include them in your pin’s title, description & image file names. However, don’t stuff your keywords. Make sure your user engages with it.

Just like any other social media channel, post frequently to drive more people and traffic.

66. Promoting website on Instagram

With 300 million users and a majority of them being open to shopping and marketing messages, Instagram is the place to be if you are an e-commerce website(doesn’t matter if you are not).

People turn to social media when they need a review/reference about your business/product. A good social presence on Instagram can turn those people into buyers.

Include a link to your website in your bio + make your bio interesting. Use appropriate hashtags to reach a wider audience. Finally, create posts that will appeal to your consumers and write attractive captions for them.

67. Promoting website on Facebook

You must be a bit crazy if you don’t utilize the most popular social media on the Internet. 2+ billion users. All you have to do to start promoting your website on Facebook is to setup a page. Add your website’s logo, URL and other relevant information.

Further, post interesting updates related to your business and industry to engage people following your page.

You can offer promotions/discounts or run a contest/giveaway to entice people to like your Facebook page.

If your posts are worthy, you can drive a good amount of traffic to your site.

Facebook pages aside, you can even start a community/group. If you can churn out valuable content at a good pace while taking care of a community, go for it. You can get other people to be the moderators of your page if you wish to. Stuart Trier’s SEO Cheat Guide Group is an excellent example of a well-built community.

68. Promoting website on Twitter

Using Twitter to promote your website/blog is an excellent way to reach a new audience as well as engaging with existing readers. An effective Twitter strategy can give you a bite at the 500 million users that Twitter boasts of.

You have to be pretty active on Twitter. This post on the Buffer blog recommends posting at least 5 times a day and 20 times if you can manage that.

Just being active isn’t enough. You also have to be creative. A few ideas that work on Twitter are – sharing statistics, sharing a quote, proper use of hashtags, not shying away from asking for a retweet and including a link to your blog post in your bio.

69. Promoting Website on LinkedIn

LinkedIn is an under-utilized space for expanding your network and interacting with other business owners. On LinkedIn, you get an opportunity to promote to a different audience than the one on your social media.

Don’t forget to create a company page for your business/website – personal profiles won’t do. Using a LinkedIn company page will represent your brand better.

However, don’t completely ignore your personal profile. Leverage the existing network that you might have spent a lot of time building up. Highlight your business in your personal profile. Mention it in your bio, post articles about it and link out to your company profiles.

You also have to interact with others if you want to achieve any level of success with LinkedIn. Just because it has a less amount of users than other social media channels, people don’t take LinkedIn seriously. That is a grave mistake.

Incorporate LinkedIn in your social media strategy and put in the effort to see the positive effect LinkedIn can have on your business.

70. Promoting Website on Google Plus

In addition to the likes of Facebook, Twitter, and other channels, you definitely shouldn’t be ignoring Google Plus. Your posts on Google Plus are indexed by Google and can actually rank in the SERPs.

Getting in the right circles can provide you exposure to a highly influential and profitable network of people for your business. If you are having trouble with that, you can create your own circles based on the people you know.

Or you can join communities on Google Plus where you can connect with like-minded people. These communities are perfect for promoting any pieces of content you publish.

You can also create collections depending on your business. If you are a wedding planner, you can upload pictures of the weddings you have organized and get traction from those using Google Plus.

71. Getting traffic from StumbleUpon

StumbleUpon is a great way to go viral and drive huge amounts of traffic to your website. Avoid sharing your product/service pages on Stumbleupon however. Promote your blog posts and other content that you create. Content which performs well on other social media channels will probably perform well at Stumbleupon too.

Build a following base on Stumbleupon which will allow you to share content directly with them.

Users of Stumbleupon usually have a short attention span so make sure that the content you share is worth it. If you aren’t sure, check what is already working and try to follow the tracks.

GET MORE TRAFFIC FROM EMAIL

72. Promoting business through email signature

You are missing out on a lot of potential traffic and brand awareness if you/company employees aren’t using their email signatures to promote your business/website.

According to a study by the Radicati Group, an average office worker sends about 40 emails per day. If your company has 20 employees, it comes out to a collective 4000 emails per week.

You can put important information about your brand/website which is concise, easy-to-read. Be sure that all employees promote a common message.

In your signature, you can include the link to your homepage, social media channels, blog, your book etc. An even better option would be to promote a discount/deal/giveaway.

73. Aggressively ask for email signups

Everyone uses email. If you aren’t getting people to sign up to your email list, you are missing out on soft leads that could convert to customers in the future. If not customers, your email list is the first place where you’ll be promoting your content so it makes sense to grow your list.

However, it isn’t as easy as simply asking them to give you their email address. Provide value in exchange. Offer something for free – an exclusive article, case study, study, webinar etc. which entices them to give you their emails in exchange. If that sounds too difficult, you can hold giveaways/contests/sweepstakes where you ask for email signups

Don’t just stop at collecting email addresses. Make sure that the emails you send out are actually worth someone’s time otherwise you may just find people unsubscribing.

Here, you can take advantage of your email signature – provide the link to your email signup page in your email signature.

This is an excellent resource about asking the right questions on your email signup form – https://www.benchmarkemail.com/blogs/detail/the-questions-you-should-be-asking-on-your-email-signup-form

74. Promoting website through email newsletter

Email newsletters are the best way to keep reminding your customers of your website. Use your newsletter to build a relationship with your customers, help them out and promote discounts/deals. Show to your customers that you are not just interested in getting a sale – you actually care about them.

Create a persona of your newsletter readers. You don’t want to be talking about video games with CEOs in their late 40s. Spend time and effort into developing a great newsletter – always provide value.

75. Send transactional, reminder emails

This doesn’t mean that you spam your list with emails about your product or service. Transactional emails are emails you send to individuals to complete a transaction that they initiated. E.g an email with the receipt and product tracking after someone buys from your e-commerce store. This indicates to your customer that you aren’t only interested in completing the sale – you will actually be around if anything comes up.

Reminder emails, on the other hand, tell your customers to re-order/renew a product. This is mostly for subscriptions based business models or for products/services required on a regular basis.

Read the 9 emails your business should be sending.

76. Exchange email mentions with complementary businesses

Getting yourself mentioned in the newsletter of a complementary business is an effective tactic to reach new audience. E.g if you are an agency that offers SEO services, you can exchange email mentions with a web design company.

As you are contributing to someone’s newsletter, make sure that you provide content which will be actually appreciated by the readers.

Here is a decent example of what an email signature should be like:

Email Signature

PAID STRATEGIES FOR BUSINESS PROMOTION

77. Google advertising

Anyone starting out with paid strategies to promote their website should go with Google Adwords. 90% of Google’s revenue is from advertising. What makes Google Adwords so effective? You can get in front of people exactly when they need your product/ service.
Google also has the largest network of websites for display advertising. Those banners in the sidebars that you see on websites – yes, that is mostly from Google. Display ads are perfect for brand awareness.

An effective feature of Google advertising is remarketing. You can target your ads at people who have already visited your site and expressed interest.

Google also happens to own Youtube – the largest video platform in the world. Here, you pay only when users watch your ads, although they might skip it after a few seconds.

78. Bing Ads

In the present scenario, Bing is the only search engine that can be considered as a direct competitor to Google. I would recommend trying out Bing ads only when you have used Google ads for a while and want to reach those using Bing.

However, it isn’t wise to completely ignore Bing ads. They offer less competition and lower cost-per-click. This post explains why it is wise not to ignore Bing Ads – https://www.qeretail.com/blog/8-reasons-use-bing-ads-right-now

79. Facebook Ads

Google Ads get all the love but it is crazy not to be advertising on Facebook. People spend a big part of their time on the Internet on Facebook. With over 1 billion active users, ignoring Facebook ads could be suicide for your business.

Another reason for shifting to Facebook ads is because the organic reach in Facebook is almost dead. In the recent years, Facebook has slowly been killing the reach of business & fan pages. Mark Zuckerberg declared recently that Facebook is going back to its roots, that is connecting with friends and family, which ultimately means the death of fan pages.

With low CPCs, amazing hyper-local targeting and powerful remarketing, Facebook ads are a must for anyone looking to grow their business.

80. LinkedIn Ads

if you are a B2B company, one place where you should definitely be advertising is LinkedIn. With industry thought leaders, business owners and CEOs frequenting LinkedIn, it is almost a no-brainer.

LinkedIn Ads offer perfect targeting – depending on your target audience, you can opt to target by occupation or title.

With 400 million users, LinkedIn Ads should definitely be on your list.

81. Twitter Ads

Although Twitter ads aren’t comparable to the likes of Facebook Ads & Google Adwords, they do have their place. The unique targeting features of Twitter ads make them superior in certain aspects.

One of the best things about Twitter ads is that you pay for performance. If you run a followers campaign, you’ll only have to pay for the followers that you gain.

Another impressive feature is keyword targeting where you can target people who have used a certain word/hashtag in their tweet in the past 7 days. You can also remarket to those people who saw/engaged with your tweet.

Although not a substitute for Google and Facebook ads, using Twitter ads in certain scenarios like promoting content can have excellent results.

82. StumbleUpon Ads

If you are looking for a lot of traffic at cheap rates, Stumbleupon Ads are your answer. Stumbleupon sends visitors to your site at $0.10 per person until your budget lasts – seem good?

People from Stumbleupon are quite impatient. They will come to your site, look around and then leave. Don’t promote your product/service pages – spend money promoting a piece of content which might actually get people to stay.

83. Reddit Marketing

The people on Reddit are allergic to ads. So, if you choose to advertise with Reddit, be careful that your ad copy isn’t too promotional. A better idea would be to promote a piece of content- Reddit can drive traffic.

A definite plus point for Reddit is that the targeting is already done for the advertisers. Specific subreddits can be targeted which is basically a group of people interested in what the subreddit is about.

This is a good read for those thinking to invest in Reddit ads – https://blog.ladder.io/reddit-ads

84. Pinterest Advertising

Pinterest is not just a place for people to look for tattoo ideas, puppies, and infographics. It is also a source of traffic – traffic which you will miss out on if you don’t include Pinterest in your advertising plans.

Pinterest offers the same features that other advertising channels do. However, there are a few things that make Pinterest stand out.

The content on Pinterest is evergreen. On Facebook or Twitter, content shared will disappear within a few hours. But popular content on Pinterest can be found at any point of time with a simple search.

Why Pinterest Ads?

Well, for starters, you won’t be breaking the bank for it. Also, very few of your competitors will have run ads on Pinterest – an untapped market just for you. Another point in favor of Pinterest is its user base, which is more likely to buy and spend than the users on other platforms.

85. Outbrain & Taboola

For those unfamiliar with the likes of Outbrain and Taboola, you can say they are the tabloid ads of the Internet. They are the ads at the bottom of publications like Forbes.

Outbrain & Taboola are great if you want a huge amount of traffic. Depending on your business, you can choose the kind of publication that is suitable for you.

If you want to see what kind of content works best on with these publications, just visit any of the publications available and see the ads running there.

Be ready to spend some money. These sites have a lot of traffic and your daily budget might get quickly used up.

Paid Advertising

Guerilla Marketing

Coined by Jay Conrad Levinson in his 1984 book “Guerilla Advertising”, guerilla marketing is an advertising strategy that focuses on unconventional yet low-cost methods that give maximum returns.

Inspired by guerilla warfare, this form of advertising relies on surprise and innovation. You have to take your audience by surprise, thus creating a deeper, lasting impression.

Three – The Pony #DancePonyDance

Three UK Pony

Image Credits:www.bruvva.com

This seemingly silly campaign by Three featuring a moonwalking pony is nearing 1.3M views on YouTube. Isn’t it amazing? This is a perfect example of how a brand can leverage social networks for marketing and customer engagement which has led to greater brand consideration.

Three also created the PonyMixer through which users could create their own version of the pony. However, it has been removed.

What is actually brilliant about this campaign is that even though a moonwalking pony sounds stupid, this is the sort of stuff that gets shared, that gets passed on, that people actually talk about.

And the numbers don’t lie. This campaign led to a 27% brand uplift with 67% of people in UK being exposed to this video and 95% of the people sharing it.

Watch the video at https://www.youtube.com/watch?v=Ekr05T9Iaio

86. Money Stamping

This one’s for you if you are the adventurous type. At some point or the other, money changes hands, circulates in the market. Buy a stamper and stamp a funny phrase + your website address on the currency.

Money Stamping

Image Credits: www.nevblog.com

Just make sure that this is legal in your country before you try it out.

87. Do Not Disturb signs

Going over to a trade show or exhibition? Get some Do Not Disturb signs made with your website and other important business information printed on it. Giveaway these signs for free.

Your brand will definitely get noticed – very few people are using this tactic + it is quite cheap.

88. 800 Number

Having a 1-800 number listed in your Yellow Page ads vs having something like 1-232-343-9751 – which one do you think will get you more business? A 1-800 number for your business is an easy way to seem more professional to the consumers and get more business.

Pro Tip – Get a 1-800 number and submit it to online directories. You basically get free promotion and a backlink to your website. E.g https://www.800-numbers.net

89. Press Release

This is one tactic that could be put in any category be it offline or online. An effective press release is a sure shot way to gain more media coverage and backlinks.

Don’t try to abuse this tactic – only take out a press release for events or happenings that can be considered newsworthy.

Use a paid service like http://prweb.com if you are taking out a press release online. This will get you more coverage.

90. Have your friends promote your site

As simple as it sounds, business owners hardly utilize this technique. All you have to do is pay your friends/family to talk you up to other people.

Word of mouth is one of the most effective forms of advertising. You can also group this tactic with undercover marketing where you hire people to go and interact with other people, promoting your business/website in the process.

91. Graffiti

Promoting your website through graffiti involves painting attractive messages on a wall, alleyway, building(try to include your brand name or website naturally). Get permission from the required authorities or property owners before trying this out.

Make sure your graffiti is in an area which is frequented by people. While your efforts might be small in this case, they will definitely be loud.

Watch the video on https://vimeo.com/58975544.

Graffiti Advertising

92. Temporary Tattoos

Get temporary tattoos made on the visible places of your body before going to an exhibition or industry conference. The more daring you can get with this, the better. Get them done on your face if needed. All you need is attention.

Why will this work? The ultimate goal is to get people talking about you.

93. Bookmarks

Go to your local library and give out bookmarks with your website & business information on them. You don’t have to break the bank with the designing and printing but try to have bookmarks which people will actually like to use.

You can even put these bookmarks into books that are lying around. When people read that book, they’ll also discover your bookmark and your business.

Use a dedicated URL on your bookmarks. You can even offer a discount to entice people to visit your website.

Although guerilla marketing tactics are cheap to execute and can result in a lot of brand awareness, be sure that you understand the risks beforehand. Your message can easily be misunderstood and your efforts can incur the wrath of customers who don’t approve of your tactics.

Conclusion

Just getting a website ready for your business is not enough. You have to actively promote your website and get it in front of the right audience. Also, website promotion doesn’t have to be expensive. Focus on choosing the right channel depending on your target audience and budget. You can even bring in people or hire a marketing agency who specialize in promoting websites.

Finally, don’t believe the guy below.

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