While the content is the king, ‘conversation’ is the queen. Crafting an effective social media marketing strategy that can help you to communicate with your users, customers, and consumers is a big deal. It’s that time of the year when if you’re a marketer or a business owner, you might have already gotten busy to fine-tune your social media marketing strategy, isn’t it?
Let’s face it; social media has become a fundamental marketing channel today. One would hardly find a reason to ignore social media marketing. It is no more an option. Also, with the right marketing strategies falling into place, the sky will be the limit for your business’ success.
Many people, however, are jumping to not-so-solid social media marketing plans. Thereby, they end up being unable to survive the giant called social media.
So, for all who want to walk the path of knowing the social media marketing strategy inside out, we have listed the top 6 tips to achieve the desired success. Read on.
Top 6 Tips for Your Social Media Marketing Strategy 2017
1. Understand Your Goals
One should know what they want to achieve from the social networking sites. No plan works out well without a mission statement. All you need to do is to pen down your goals and objectives. For instance, when you need to expand your network, you participate in discussions forums. Targeting and connecting to the right people will always help you achieve your networking needs.
2. Decide On Your Social Media Sites
We understand the need of the hour. But with so many social media platforms available, one should determine and then decide on their social media sites. Covering all of the social media platforms out there is not only taxing but pointless too. For instance, while Facebook works out well to spread awareness about your brand, handles like Twitter and Instagram help you gain followers and build a customer base.
3. Know Your Target Audience
Whom are you using the social media marketing strategy for? Do you know your target audience? Marketing strategies nowadays work only when you know your target audience well. Focus on differentiating your target audience by age and location. Also, keep in mind that choice of social media platforms differs with the different strata of people who belong to a place.
4. Fresh and Relevant Content is the Key
According to internetlivestat.com, live stats suggest that there are 7,568 Tweets sent in 1 second and 775 Instagram photos uploaded in 1 second. Another study suggests that every 60 seconds, there are 510,000 comments posted, 293,000 statuses updated and 136,000 photos uploaded on Facebook. Honestly, if they say that people go on Facebook and not the newspaper when they wake up, we won’t be surprised. If this is not reason enough to always go for fresh and relevant content, stats also suggest that 16 million local business pages have been created as of May 2013 which is 100 percent increase from the last year. Do you feel the need for a well-planned social media marketing strategy yet or not?
5. Bring to Utmost Use the Social Media Management Tools
You can always put your time to better use. You just have to use the management tools that are available on social media on a better use too. Why not schedule your posts? Why not use the analytics tools? Imagine how the productivity of your marketing will increase with the automation of workflow. It’s immensely useful to keep track of not only your messages but your mentions on social media sites too. Life’s made easy, mate!
6. Do Not Forget to Analyse Your Leads
Tracking and analyzing your success metrics is a vital part of any campaign. It’s not about turning into Sherlock Holmes. Just so you use your resources in the right direction, you have to use the metric to the fullest for improvising and optimizing your social media strategies.
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Until next time!