Virtual Assistants are becoming a well-known search method for many consumers. Siri, Google Now, Cortana and Alexa are getting better in understanding the voice commands and their ability to respond, and the virtual assistant market increases, so the number of voice searches also increases.
In 2016, Google CEO Sunder Pichai announced that 20% of the questions on their mobile app and Android device were voice search. Social Media Today claims that 50% of people now use voice search when searching for products, and comScore estimates that by 2020, 50% of all searches will be voiced.
However, many marketers have no plans to respond to this growing trend. According to the research of BrightEage, 62% of marketers have no plans to prepare for voice search. This gives the discerning marketers an opportunity to overcome their competitors by trying to customize their content for voice search technology.
Optimizing content for voice search
While Voice Search is still in her childhood, but it has already become popular for the brands to take seriously. There are seven important steps that can be taken to optimize your content for voice search success.
Complete the “minute moment”
With almost all the voice searches on the smartphone, there is a clear overlap between mobile and voice search. Since mobile becomes an increasingly important search tool, marketers become even more important to ensure that they are catering to mobile.
Looking at how to meet mobile users in a Google guide, they talk about using microphones. It boils down to 4 types of user’s behaviour:
- I want to know the moment where the users are doing some research.
- I want to take the moment, where the users are looking for nearby shops or businesses.
- I want to take the moment, where the user wants to know how to do something.
- I want to buy some moments where users are searching for products from a physical or online store.
Distributing content that addresses these four subtle moments will help you to align your content with the buyer travel and potential voice search queries.
Do some Research
What are the most common questions asked by the target audience?
Explore industry forums, comments on social media and customer reviews. Alternatively, you can see Q & A sites like Quora, ask your customer service team for feedback, and find out your analysis for clues. Further, you can then create content that addresses particular questions.
If you do not have any FAQ section, consider making one. Voice searchers usually have a more urgent need than other searchers, so companies complete this group with quick answers through frequently asked questions pages and blog posts.
Target long-tail keyword phrases
Voice search is usually greater than text searches, in which there is a focus around “what,” “where,” “when,” “why” and “how”. Search Google Analytics for long-term keyword phrases in which these questions develop words and content that targets these phrases.
Try to use voice search
Once you have discovered the main topics of the address, ask some common questions with your Virtual Assistant and note how the answers are written and structured.
What are the top results? Is there a response that is hard to find that you can create new content?
Consider local search
Consumers often voice search and voice on their mobile devices for convenience. If you are a business with a physical address, make sure your business is listed on all major online business directories such as Google My Business, Yahoo Local, Yelp and Bing Place for Business.
You can go a step further by creating location-specific content that meets this type of voice search.
Use more natural language
When people talk to a digital device, generally speaking, they use more natural-sound language while typing.
Google reports that 70% of Google Assistant queries have natural language instead of specific keywords being typed in web search. Using the language your customer’s use, think about how you can optimize your content for more conversations.
Preparing for the future
Many consumers already expect to find content through voice search, so today it is understandable to respond to consumer demand. If you now adjust your content and start fixing for voice search, then you can get a competitive advantage for years to come.
We are still in the early stages of the sound search trend, but when the answers become more accurate, more people will use it.
Since artificial intelligence and natural language processing become more sophisticated, therefore voice search can become the primary search method in the next few years. When this happens your content will be ready?