With the rise in cut-throat competition in the market almost in every niche, simple marketing campaign involving print media and running advertisements on idiot box is not going to make you last longer in the race. You need to think out of the box and start your journey towards digital marketing. With strategies including Search Engine Optimization, Social Media Marketing, CPC advertising campaigns, you can make your small business a brand to be reckoned with.
So if you are going through this post, you might be well aware of all these strategies and specifically Cost per Click Campaign. In case, you have a campaign going or you are considering one, this post is going to help you to achieve the maximum from your investment on the CPC campaign. This advertising campaign includes a series of keywords and an ad that appears on the search engine when individual searches for that specific keyword. In this kind of advertising, there is a certainly predetermined cost that you have to pay for every click, thus the name CPC or cost per click.
But the cost is quite less when compared with the benefits that come with paid search campaign. You get a notable increase in leads, sales, revenue as well as you create brand awareness for yourself. Now we are going to introduce you a few tips that would not only keep your paid search campaign budget from dwindling but also increase the efficacy of CPC campaign. Though the focus of tips would be on Google Ad words again, we would address other details as well.
#1 Make time your ally:
Modify the Ad word campaign according to the peak time of users. When you start the campaign, you have the flexibility to show the ads within a specific time period. All you have to do is to goo in the “Edit Campaign Settings” and with the option of “Ad Scheduling”, set the specific time. Suppose your target audience is at its peak from 9:00 pm to 9:00 am, then set the campaign between this time.
#2 Go for longer tail terms:
This time, use the Google keyword tool to its full potential. While searching for tail terms, go for the ones that are longer as they attract the audience who are looking for a specific product or item. For example, instead of going for a generic keyword like ‘supplements’, go for ‘weight loss supplements.’ Apart from getting more traffic and conversions, these long tail terms are comparatively cheaper than the expensive generic keywords.
#3 Proper differentiation between local and international:
While setting up CPC ad campaigns, you need to think about the geographical location you would be serving or targeting. There is no point to target the whole state or country when your services cater to a few local areas. If you serve on an international level, then you should customize the keywords as well as ads according to the language, products offered and time zone. Google permits to target a specific area, be it a locality, a city, state or country.
#4 Give the ad a boost with proper backups:
When the term ‘marketing’ comes, don’t think that the print media and video ads are separate from the paid search campaign. All these are the member of the same team. So whenever you are creating a CPC ad, make sure you include some bits of information like a slogan that was used in the offline media. Try to add your company name in the ad as certain times, all an individual remember is the company name.
#5 Play with the keywords:
As you have a complete set of services that you would target, it’s the time to bring in the variation. Start searching for the keywords that are related or are relevant to the services you are providing. You can use such keywords as ‘negative keywords’. Try to involve words with a call to action like
As you have a complete set of services that you would target, it’s the time to bring in the variation. Start searching for the keywords that are related or are relevant to the services you are providing. You can use such keywords as ‘negative keywords’. Try to involve words with a call to action like the hire, buy, shop etc. to increase ROI.
Apart from these tips, there are several other things you can do to draw out the maximum benefits from your investment on paid search campaign. Make sure the team you have hired for CPC campaigns has the best analytical tools as their assistants. So what are you waiting for? Start your own paid search campaign with the master- SEO Discovery. Contact them anytime at +91-89686-24144 or drop a message at firstname.lastname@example.org.
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