There is no denying that generating traffic from search engines is like burning the candle at both hands. It is way too easier to buy traffic.
But, let’s face it – organic traffic converts better and thus secures its position as the primary goal for online marketers.
Add to that, even if we get an option to choose just one form of digital marketing, it’d always be search engine marketing. Look around and most of the successful businesses have chosen social media and content as their biggest contributors to success.
Jeff Bullas, one of the most popular entrepreneurs, a marketing blogger, speaker, digital marketing strategist and consultant from Australia, gets asked by big brands all over the world and search engine marketing remains his favourite among all the forms of digital marketing too. No wonder!
Search engine marketing and search engine optimization can be considered as the lifeblood of digital marketing. And, probably, that’s why everybody is asking how to improve SEO ranking of their website.
One thing, however, that most of the people forget to ask is about their SEO mistakes.
Let us show you what we mean…
According to certain trends and constant behaviours, there are certain basic SEO errors that are repeated. Read on to know.
Assuming Great Content Will Rank without SEO
Undoubtedly, content marketing is great. At the same time, you cannot expect great content to rank all by itself. While it works better alongside SEO, one should avoid thinking that exceptional content can be an alternative for SEO. We are not denying that there are examples where outstanding content ranks without strategic optimization, but that case turns out more as an exception than the rule. Not only SEO remains crucial to getting your website rank, it also improves the user experience.
Not Getting Rid of Duplicate Content Thinking it isn’t Necessary
Duplicate content refers to the similar content being published on multiple URLs on the web, and search engines like Google seem to have trouble with it. Not only Google gets confused about which URL to help rank better in the search engine results, it may also curb the search engine to show the web page in the search results.
Taking Link Building for Granted thinking Great Content Would Do
There is no way that even greatest of the content gets links without formal and effective link-building strategies. Putting additional efforts to get links will help your content not sit stagnant on your site, which is not likely to be the case otherwise.
Forgetting that Site Architecture Matters
The right site architecture helps your SEO efforts flourish. On the contrary, wrong site structure can paralyse your website. Wrong site structure happens mostly because the web developers are not aware of SEO. Nevertheless, it is recommended to create a structure that is easy and spontaneous to navigate for users. Add to that, not burying the high authority web pages can prevent you to a striking loss of ranking. What can help you get more users then? Well, flat site structures are the best way to get more visitors to your site through search engines.
Thinking of SEO to be Easy and Fast
SEO isn’t even cheap, let alone easy or fast. Jeff Bullas has often mentioned that trying to measure your SEO success solely on ranking isn’t advisable. “Then, what should we look for?” we hear you asking. Apart from ranking, one should also consider traffic, longer time visits, more enquiries or leads and lower bounce rates too.
You need to look if your website deserves a successful SEO campaign. The user interface has to be par excellence. Realising that SEO is not a substitute for your website not being user-friendly is the first step towards success.
You can choose a digital marketing agency to check if your design isn’t out-of-date, if your prices are not reasonable and if your content falls flat according to your users’ taste. Get these issues fixed, and then SEO techniques will help you achieve your goals.
Until next time.