And the Google’s biggest change in the online search industry is almost here…
It’s the much awaited Google Mobile First Index Algorithm.
While Google has not yet launched the update officially, it’s impact are clealy visible.
So, if you still do not have a mobile-version of your websites, it’s time for you to tie your shoelaces to avoid a great fall!
Let us get into the depth of what actually this impending Google update about.
What is the Mobile First Index Update?
As the name suggests, the mobile-first index update means Google will now rank websites based on their mobile version only. While the desktop sites will not experience any penalty, their rankings would greatly suffer.
According to the Google Webmasters Blog:
“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Accessing the internet via smartphones has grown exponentially in the last few years and has overtaken desktops. Therefore, it is no surprise that Google is changing everything and prioritizing the mobile versions of websites. The skyrocketing searching on mobile devices means Mobile-First Indexing is going to have a big impact on the traffic to many websites.
The Result: Webmasters who have a website optimized for mobile will rank well on both mobile and desktop. However, if your website doesn’t perform well on the mobile, it will drop your site rankings on both mobile and desktop.
What E-marketers can do About It?
While, Google’s new update is not expected to fully roll out for another few months and is being tested thoroughly, this doesn’t mean that webmasters can sit back and relax. It is advisable for them to get ready for the major changes that are coming sooner rather than later.
Here are the things you can do to prepare your website to face the mobile-first indexing like a Hero:
1) Have a Mobile-Friendly Website: Is your website responsive? A responsive design means that users can view and interact with your website on mobiles or other smart devices irrespective of their screen sizes, i.e., your website is smart or responsive enough to adjust itself depending on the size of the screen it is being viewed on. Further, this enhances the user-experience of those who are accessing your website from different devices.
2) Create Mobile-Friendly Content: Besides the website look, businesses should also ensure that their content is mobile-friendly. To ensure your content is as responsive and mobile-friendly, you will have to understand your user behavior and their preferences.
For your users to stay longer on your website, feeding them high quality and engaging content will be a great idea. Hence, develop high-quality content like audios, videos, images, etc., that tells stories.
3) Work on the Site Speed: Undebatably, your site speed is an essential thing to consider in order to improve usability, and a longer stay especially on the mobile. Google already considers page speed when it comes to ranking a page and it will continue to do so when the mobile-first index is fully released.
To achieve this, test your website in the Google’s PageSpeed Insights Tool and check if your site is loading in around three seconds. If not, look into the reasons behind this and optimize your site for the same.
4) Internal Linking: Proper internal linking on mobile is a must to ensure that your users don’t struggle to navigate for accessign a particular information that can be easily discovered on the desktop version of your site. Same can happen when Google crawls the mobile website.
Hence, it will be important that the internal linking on the mobile site closely replicate the desktop to prevent a drop in your site rankings.
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Have you started preparing for the mobile-first indexing update? If you are still confused, contact SEODiscovery today!