Local SEO (search engine optimization) is a process to boost your business websiteand listings in online search results for customers in your locality. Any business that serves a geographic area can benefit from local SEO.
Local search encompasses all the search terms that say locals such as plumbers near me, doctors in (city name), restaurants near me, and so on. When you search for such terms, Google pulls historical data, checks cookies, looks at personalization factors to determine your location, and also uses the algorithms to understand the intent of your search query providing you search result pages. You intuitively click on the top results and find a good plumber, doctor, or a restaurant near you.
The main aim of Local SEO is delivering accurate and important information to the search engines. That way they can match your local business to the individuals searching for your services or products.