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Why Is Local SEO Important?

Millions of people search online to find businesses locally. Now, if your business does not show up in local searches, you miss out on a significant number of potential customers.

Google continuously updates the way it displays local business results, making it hard to succeed in local searches. If you need to stay ahead of the curve, you just cannot focus on a single element of search, you need a robust local SEO strategy that grows your online visibility and drives more customers to your business.

75%

More than 75% of customers in the US, France, Germany, and the UK use Google to find information for any business. When it comes to the rest of the world, the total percentage of customers using Google to check any business info is not less than 70%.

100%

Google Maps usage has increased worldwide by over 100% whenever someone needs to find a nearby store or particular thing, like a hair salon, restaurant, etc., in their local area.

200%

People nowadays search specific keywords on their mobile to get results quickly, such as "store open near me", "where to buy", and other keywords. These searches have increased by over 200% in the last two years.

Our Cost Effective Service Pricing

GMB SEO
Google Business Page

Location - 1
Local Keywords - 5

Starting From

^$150 / month

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Local SEO
+ Website SEO + GMB + Google Ads

Location - 1
Local Keywords -15

Starting From

^$250 / month

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Advanced
Local SEO + GMB + ORM + Google Ads

Location - 2
Local Keywords - 20

Starting From

^$350 / month

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link building

Enterprise
Local SEO + GMB + ORM + Website SEO + Google Ads + Social Media

Location - 3
Local Keywords - 25

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Price

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How Local SEO Works?

01 - Local Business Listing Management

Businesses with accurate and optimized local listings receive 347% more searches for directions and 416% more website visits. (Stats by Google)

Improved Online Visibility
Increased Website Traffic
Enhanced Local SEO
Build Trust and Credibility
Mobile and Voice Search Optimization
Targeted Local Advertising

Yes, I Want Local Business Listing

lblm-img

02 - GMB & Google Map Optimization

16% of GMB Listings Receive More than 100 Calls Per Month.

93% of consumers use Google Maps when searching for a business.

Enhanced Web Presence
More Website Traffic
Improved Local SEO
Better Trust and Credibility
Mobile and Voice Search Optimization
Targeted Local Ads

GMB & Google Map Listing

GMB

03 - Bing Places - Map Listing

Bing Maps listings increase online visibility, with 33% of users preferring Bing (Statista). Businesses with listings get 50% more views and interactions, boosting local search presence.

Improves Local SEO Results
Builds Trust and A Positive Business Reputation
Has Less Competition Meaning Better Rankings
Offers a Rich Search Entity API
Includes Improved Visual Searches

Bing Map Listing

Bing

04 - Apple Maps Listing Optimization

Apple Maps ranks second in popularity among mobile users with a market share of approximately 10-12%.

67% of iOS users prefer Apple Maps over other navigation apps (Business of Apps), ensuring a positive user experience.

One of the Largest Mapping Apps
Helps with Local SEO
Free to Set Up a Local Listing
Offers a Look Around Feature
Easy-to-Use Review System

Apple Map Listing

ios maps

05 - Customer Reviews and Ratings

Businesses with positive reviews see a 25% increase in click-through rates to their websites

GBP reviews are a crucial local ranking factor, impacting 15.44% of how Google ranks a local business

Builds Trust and Credibility
Enhances Online Reputation
Improves Local SEO
Encourages Repeat Business
Customer Feedback Loop
Showcases Customer Satisfaction
Responding to Negative Reviews

Review and Rating

06 - Citation Reviews Management

Listings with positive reviews can result in a 360% increase in clicks to a business's website

Enhanced Local Trust
Improved Local SEO
Increased Click-Through Rates
Higher Conversion Rates
Greater Customer Engagement

citation-reviews-management

07 - In-Depth Website Analysis

Prior to initiating an SEO campaign, it is essential to conduct a thorough analysis of the website. Research has demonstrated that the resolution of technical issues can result in a 43% increase in organic search traffic. Additionally, effective keyword targeting can improve search engine rankings, as the top three positions receive 75% of all clicks . Furthermore, user experience optimization can lead to a 300% increase in customer retention and conversions, and addressing weaknesses through analysis can lead to a 125% increase in organic leads.

Identifying Technical Issues
Understanding Current Performance
Keyword Research and Targeting
Competitor Analysis
Assessing User Experience (UX)
Conducting a Content Audit
Mobile-Friendliness and Responsiveness
Analyzing Back link Profile
Building the Optimization Roadmap.
Deep Study for W3C validation error

Get Comprehensive Analysis

In-depth-website

08 - Top 5 Local Competitor Analysis

Competitor analysis in SEO helps uncover strengths, keywords, backlinks, and trends, driving better strategies and performance. Essential for success.

Identifying strengths and strategies
Uncovering valuable keywords
Targeting authoritative backlinks
Improving content to stand out
Staying updated with market trends

local-competitor-analysis

09 - Local Keywords Selection with GEO Targeting

50% SEO is Done if you select the right keywords. Right keyword selection in SEO offers increased organic traffic, better user engagement, enhanced conversion rates, cost-effectiveness, and a competitive edge.

Long tail keywords Research
Queries-based keywords for Voice search
Local Keywords " Near me " optimization
LSI Keywords
Competitor's Keywords

GTO

10 - Meta Tags Optimization

Benefits :

Crawl Prioritization: Google's crawlers prioritize well-optimized pages. By using meta tags effectively, you signal the importance of your content, encouraging faster and more frequent indexing.
Snippet Customization: Meta tags influence the content displayed in search snippets. By controlling the page's title and description, you can create appealing snippets that attract users' attention.
Mobile Optimization: Meta tags play a crucial role in mobile search results, where limited screen space requires concise and compelling titles and descriptions.

Meta Tags Optimization

11 - On-Site Technical SEO Optimization

NOTE: On-Site Technical SEO Optimization contributes around 20-30% to an SEO campaign's impact, as indicated by a study by Backlinko.

Key Practices :

Header Tags (H1, H2, H3, etc.)
URL Structure
Image Optimization
Internal Linking & External Linking
User-friendly URLs
Canonicalization
XML Sitemap
Robots.txt
SSL Certificate
Readability

Yes, I Want Technical SEO

On site Technical

12 - Traffic Analysis With Google Analytic and Clarity

Google Analytic - Get valuable data-driven insights
to understand website performance & user
behavior

Microsoft Clarity - Free web analytics tool. Visualize user behavior, uncover insights, and enhance website performance

microsoft-clarit

Get Traffic Analysis

13 - Analysing Technical Errors & Tracking User Activities

Google Search Console - Get valuable insights into search visibility, keyword rankings, and indexing issue for your website

Google Search Console

Google Tag Manager - Manage all your website tags (e.g., tracking codes, scripts, pixels) in one centralized platform for faster loads

Tag Manager

Full Technical Errors Report

14 - UI/UX Recommendation

Mobile devices account for 50.48% of web traffic, while desktop devices account for 46.51%. Tablets account for the remaining 3%. Source (Google.com)

Mobile Responsiveness
Intuitive Site Navigation
Page Speed Optimization
Clear Call-to-Action (CTA)
Readable and Well-Formatted Content
Engaging Visuals and Multimedia
Minimal Clutter and Distractions
Accessibility Compliance
A/B Testing for UI/UX Elements
User Feedback and Iterative Improvements

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Responsive Layout

15 - Website Speed Optimization Recommendation

Website Speed Optimization can have a substantial impact on an SEO campaign, contributing around 25-35% to search rankings, as shown in a study by HubSpot.

Page speed is a critical factor in ranking your website higher on Google’s search engine results
If your website isn’t on par with the top 10 organic pages, you won’t rank on the first page
So focusing on page speed is paramount to having a successful company and a website that converts

page-speed-insights

16 - Location Based Landing Pages Content Creation {2000 - 2400 words}

Landing page content writing can have a substantial impact on an SEO campaign, contributing around 20-30% to search rankings, as suggested by a study by Unbounce.

Personalized location-based landing pages can increase conversions by 202%

Location-based pages boost local search rankings

Location Detail Page
Location Service/Department Page
City-Specific Landing Page
State-Specific Landing Page

Yes, I Want Location Specific Content

Example of Location Landing Page

https://www.mrrooter.com/san-francisco/

location-based-pages

17 - Voice Search Optimization

58% of consumers have used voice search to find local business information in the past year

“Near me” searches are a very common use case for voice search, so getting your local SEO right naturally leads to success with voice search SEO too.

Using Long tail keywords/queries
Implementing conversational language in the content
Making the website load faster
Adding local pack schema
Maintaining NAP data of the Business Listings

Voice Search Optimization

voice-search-optimisation

18 - Frequently Asked Questions

FAQ

FAQs (Frequently Asked Questions) can positively impact an SEO campaign, contributing around 15-25% to search rankings, as demonstrated in a study by SEMrush.

FAQ

19 - Structured Data/ Schema Implementation

Structured Data/Schema markup can significantly benefit an SEO campaign, contributing around 20-30% to search rankings, as per a study by Searchmetrics.

Reviews Markup
FAQ Markup
Organization Schema Markup
Schema Local Business Markup
Breadcrumbs Markup
Video Schema Markup

schema

20 - Local Ads Campaign Optimization

Local ads can increase local search views by 211% . It generates an average $4 return for every $1 spent and has a 2.5 times higher click-through rate (CTR) compared to national ads.

Targeted Reach
Higher Engagement
Boosted Foot Traffic
Cost-Effective
Increased Local Visibility

Need Local Ads Campaign?

21 - Semantic SEO

Semantic SEO: Topical Clusters around LSI keywords

Content generation around LSI (Latent Semantic Indexing) & Semantic Phrases can contribute around 25-35% to an SEO campaign's impact , as per a study by Backlinko.

Will research for the LSI { Latent semantic Indexing } keywords
Will analyze all the potential semantic queries or phrases people often ask
Will create content for all the different LSI keywords
Will optimize our content for the NLP of Google
Making our content more Helpful by covering all the queries & LSI keywords

Yes, I Want Semantic SEO

Semantic Seo

22 - Creating Topic Clusters / Pillar Content

Creating Topic Clusters/Pillar Content can significantly benefit an SEO campaign, contributing around 40-50% to search rankings , as shown in a study by HubSpot

Wikipedia topic cluster example

pillar-page

23 - Content Refresh with Regular Blog Posting

Analyze and rectify the existing outdated blog content
Update the old blogs with new insights & current facts
Add new content to make it more helpful & relevant
Add more resources & links to the existing content
Google recommend 2 Blogs on a weekly basis to update on a website

Regular Blog Posting

Outstanding Results of Content Refresh

blog-posting-graph

24 - Acquire Backlinks with the 2023 Strategy

Process of Link Building includes getting referring links to our website from other authoritative websites.

Yes, I Want Quality Backlinks

acquire-backlinks

25 - Acquire Competitor's Backlinks

Acquiring competitor's backlinks can positively impact an SEO campaign, contributing around 15-25% to search rankings, as per a study by Ahrefs

Analyze backlink profiles of top competitors
Identifying the most relevant backlinks
Outreaching to the niche-based helpful link authors

Our Link building experts focus on acquiring the most relevant & authoritative backlinks of your top-performing competitors, leaving no stone unturned to outrank your competitors in the Search Engine Results Pages.

acquiring-competitor-backlinks

26 - Local Ranking Listicle Links Acquisition

Listicle links acquisition can contribute around 10-20% to an SEO campaign'simpact, according to a study bySEMrush.

Listicle Article Content Creating
Researching the highly ranking Listicle Resource pages
Listicle Links Acquisition for the Brand

Our Backlinks Experts invest a good amount of time in researching for the highly-ranking listicle posts to get link insertion there. It helps boost the organic as well as referral traffic of the website.

listicle-links-img

27 - Guest Post Link Acquisition

Guest post link acquisition can have a significant impact on an SEO campaign, contributing around 20-30% to search rankings, as shown in a study by Moz.

Increase Brand Exposure
Build Authority and Credibility
Drive Traffic to Your Website
Engage with a Targeted Audience
Generate Leads and Conversions

Note: Our dedicated link-building team will reach out to authoritative guest posting websites that would be niche-based & relevant to your brand category. It improves the authority & traffic of your website.

Yes, I Want Guest Post Backlinks

guest-post-link

28 - Social Media Account Setup

Creating Social Media Accounts for Brand Awareness
Connecting Social Media Channels' link to your website

Note: Our dedicated team will setup the social media brand accounts & will create a strong social presence.

Get Social Media Channels

creating-smo-account

29 - CRM Integration

Note: We will help you to setup Hub Spot CRM Integration with your website.

CRM Integration

crm-hubsport

30 - Whatsapp Integration

Real-time customer support
Increased customer engagement
Familiar and convenient communication channel
Mobile-friendly interaction
Potential for viral content sharing
Direct marketing and promotions
Improved lead generation

Note: We will help you to set up and integrate WhatsApp and chatbot on the site.

WhatsApp Integration

whatsapp-Integration

31 - Monthly Work Dashboard

We believe in delivering comprehensive work structure to our clients. We create a project tracker dashboard to keep all the work updates over there for easy monitoring.

monthly-work-dashboard

32 - Weekly Data Studio Reporting

studio-reporting

studio-reporting-graph

Insights you'll get in the Weekly Report :

Keywords Ranking Improvement
Advanced Backlinks Creation Report
Weekly improvement in New users, Organic sessions
Top Traffic Driving Channels
Top performing pages of the Website

To access the Data Studio Weekly Work Report

33 - Monthly Progress Report

Keywords Ranking Improvement
Organic Traffic Progress
Monthly Deliverables Report
Way Forward Action Plan

To access the Monthly SEO Progress Report

monthly-progress-report

Why Choose SEO Discovery

Local SEO needs years of expertise and training to generate profitable results for the businesses and here at SEO Discovery, we have both. We help businesses boost their local business presence online and help generate conversions.

Expert Consultation

Affordable Local SEO Services

SEO Discovery offers cost-effective local SEO services that are performance-driven and reliable to ensure your website is instantly found by your customers. Our local SEO package is customized as per your business’s marketing requirements, annual revenue, and budget, initially starting from
$250 per month (But if you only want a GBP listing, it will cost you $150 per month. For more details on pricing, click here). Our local SEO experts analyze your current online presence and build local SEO service packages that provide a high ROI.

Expert Consultation

Expert Consultation

Our expert local SEO consultants schedule a monthly meeting with you to talk about your campaign results as well as about any additional local citations service, Google Business Profile optimization service, or local SEO solutions we need to employ to help you grow. You can call or email our local SEO professional at any time in case you have anything to discuss. The better we understand your needs, the more we will be able to achieve your goals.

Expert Consultation

Google Analytics Reports

We are the best Local SEO agency globally that uses Google Analytics to trace your local SEO campaign performance, identify online visibility problems, and offer data-driven local SEO ideas to improve your campaigns. Our local SEO team monitors and assesses your local website traffic, bounce rate, page views, click through rates (CTR), and average session duration. Once we have tracked all measures, we organize the Google Analytics findings providing you a clear outline of your campaign accomplishment.

Expert Consultation

Local SEO Guide

Understanding local search optimization can be tricky, particularly if you do not have a fundamental knowledge of SEO. As the best local SEO agency in the world, we make sure all our customers understand the aspects of their local SEO campaigns. Our local SEO experts create detailed local SEO guides and publish various case studies and articles consistently to help you stay up-to-date with the various local digital marketing models.

Frequently Asked Questions

What is Local SEO?

Local SEO (search engine optimization) is a process to boost your business websiteand listings in online search results for customers in your locality. Any business that serves a geographic area can benefit from local SEO.

Local search encompasses all the search terms that say locals such as plumbers near me, doctors in (city name), restaurants near me, and so on. When you search for such terms, Google pulls historical data, checks cookies, looks at personalization factors to determine your location, and also uses the algorithms to understand the intent of your search query providing you search result pages. You intuitively click on the top results and find a good plumber, doctor, or a restaurant near you.

The main aim of Local SEO is delivering accurate and important information to the search engines. That way they can match your local business to the individuals searching for your services or products.

Do you offer other services than Local SEO?

Yes, we offer various local SEO services apart from local optimization. However, being the best SEO agency, we are a full-service provider of local results, and we know that PPC services, social media marketing services, and even organic SEO services are important to help you rank locally and gain more conversions. We offer the services that get the best results for your business and are not determined by how well your website looks.

How many people use local search and maps?

Over 20% of people worldwide use local search and maps to find local businesses with Google having 2.8 billion searches per month, and if you do not show up in the results you are missing a big opportunity. At SEO Discovery, we analyze your website and understand your strengths and put that information out to help searchers find you easily.

Does all the hype for buying local products work?

Local products are extensively popular as they are affordable and available at convenience. About 97% of people living in a community use Google, Yelp, or Bing maps to find a local product/service provider. Our local SEO professionals use their expertise with these tools to get your business the hits to stay on top of search pages.

Is local search popular with mobile device users?

Yes, local search is immensely popular with mobile users with 50% of them surfing Google maps to find local products/services providers. At SEO Discovery, we ensure our clients have a mobile-friendly presentation helping them stay on top of search results.

How many people search for information about their community?

As per Google’s logs, around 30% of the users search for community business information and entertainment. This offers you an immense opportunity to stay ahead of your competitors and here at SEO Discovery, the best local SEO services company, we use our proficiency with local SEO to keep your business at the top of the search engine pages and help your customers find you.

How quickly do consumers usually contact the businesses they find on Google, Bing, or Yelp maps?

The consumers who find local businesses on Google, Bing, and Yelp maps often contact the business within 24 hours and about 80% of them will make a purchase. Thus, local SEO can boost your business and generate a greater ROI.

What’s the importance of Local SEO?

Before understanding the importance of local SEO, you must know how exactly it is different. If you are a local business, say a brick and mortar business, you need to target the audience of that locality. After all, every marketing effort aims to reach your potential customers and convert them. Local Search Engine Optimisation focuses on targeting the audience at a specific location, which makes it different. Simplifying it further, these services focus on filtering the selection of the potential customers from the audience. Local SEO is considered to be one of the best ways for increasing traffic from your specific location. If your business is entirely dependent on organic traffic, it’s necessary to keep a track of your traffic and make sure that it’s growing as much as possible. Local business SEO Services can deliver the traffic you’re expecting through effective online marketing.

How important is page content considered to local SEO as well as map optimization?

It’s definitely 100% important. What the data is saying about the company should be extremely relevant to the searches. Also, you need to make sure that the Google map, Bing map and Yelp map are quite active as they’re of the utmost importance.

What’s the cost for Local SEO?

The average cost of local SEO may vary on the basis of the particular project and the service provider you’re choosing. There are many ways through which you can get budget friendly local SEO services. One of the best ways is to do your research and get a clear idea of the budget and how much you’re willing to spend.

If you are using local SEO, how long do you have to wait for results?

Results may vary depending on the type of business you’re having and the amount of listings that are being utilized. Some businesses may start experiencing benefits within the first week, while others may have to wait up to a month or two for observing the optimal results.

Why should I invest in SEO services?

SEO, expanded as Search Engine Optimisation focuses on uplifting the position of a website on the SERPs. With the purpose of making your business thrive, you need to reach your customers. To reach them and convert them, you need to make your business a recognised name. That is where marketing comes into action, and with the world turned digital, the need for search engine optimisation. If you are a local business, you need to filter your audience. For this, you have to reach the ones with the potential to be your customer. To actualise the plan, a local SEO specialist will put and target your business name in places you might never think of or have access to. As experienced professionals, we can smartly reach beyond the realm in comparison to a standard user. Eventually, we can make your way to achieve better results quickly.

Is it a Google friendly service?

Yes, we work as per Google Algorithms and we optimize your website according to Google’s tools that help us in creating effective SEO results. Our smart methods are much more beneficial to our clients as compared to using strictly organic SEO strategies.

How to start using Local SEO for Your Business?

One of the best ways to help your business is that you can partner with a local seo marketing firm and get your business ranked well on Google. There are a huge number of companies present around the globe, but make sure to choose the one that can fulfill your specific needs and the one that can match your expectations. Make sure that the company you’re choosing has a better understanding of the SEO and marketing needs. That way you can get exactly what you’re expecting.

What Goes into Our Local SEO Packages?

Any local SEO package gets specifically designed for improving the search engine ranking for the local product as well as for service searches. This customized package include a list of services including:

1. Content marketing: Creating SEO optimized content for your media channels to raise your search engine rankings.
2. On-page optimization: Improving and optimizing the content on your website for the search engines.
3. Link Building: Here, we’ll create a huge number of links for your site and add content to make it rank higher on search engines.
4. Listing services: Your websites will be listed on multiple directories so that your site gets ranked in the search engines when people are searching for related services or products.

How Local SEO Services can help in growing Your Business?

Local SEO services can help your business in growing immensely by attracting a huge local audience. Instead of creating a huge global presence, all of the SEO and marketing efforts are highly concentrated on turning the leading service provider within your targeted area. Make sure that it generates more leads and huge traffic from local audiences that in-turn leads to more sales from people in your store and in your area.

Why should you hire a Local SEO agency?

If your company is completely driven by local traffic, like restaurants or local service providers, then hiring a top local SEO company can turn out to be the right choice for your business. It will in-turn help you to position your business closer to the top service providers in your industry. It’s something that boosts up your chances of getting considered as compared to your competitors. By improving your SEO ranking through services like Google local SEO, you can easily rank your business and take it ahead of your competitors in the area.

Why is the local map so important?

Most of the people who are searching online for a business are looking for convenience as well as good reviews. Convenience is something that can easily be determined via map. But, you need to make sure that Google, Yelp and Bing maps are active and accurate.

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