Wherever in the world your business exists, the number of people is increasing with time who use a smartphone for searching their queries.
Although if we keep the rest of the world aside and only talk about Indian users, you can understand the impact of search queries happening online through mobile phones.
When it comes to Mobile SEO, it is all about making sure your website is optimized for mobile devices like phones and tablets.
In general, make sure your site looks great, your content is optimized, and you’re targeting the right keywords for your business in India in the mobile versions.
This blog will give you a detailed overview why you need to optimize your business website in India for mobile devices and what are the ways that you should cater to.
Why should you make your website mobile-friendly?
- Heavy Usage of Mobile Phones
When it comes to mobile phone usage, India is one of the fastest-growing countries in the world.
According to Ministry of Information and Broadcasting Secretary Apurva Chandra, there are more than approximately 600 million smartphone users in India. So, if you want to expand your business in India, website optimization for mobile devices is a must.
- Increased Online Visibility
If you want your website to show up higher in search results, you need to make sure it is optimized for mobile devices. Search engines like Google, Bing, Yahoo, etc., prioritize mobile-friendly websites.
So if you design your website that way, you’ll have a better chance of ranking higher. It leads to generating more organic traffic to your website, eventually providing more potential customers looking for what you offer.
- Improved User Experience
A responsive website design that is optimized for mobile devices provides a smooth and intuitive user experience. Responsive design is designed to adapt to various screen sizes, making it easy for potential customers to navigate and engage with your content. A user-friendly website has a positive impact on user engagement, website visits, and conversion rates.
- Advantage for Local Businesses
Most people use their phones to look for local businesses. If you have a website that’s easy to use on the phone, people will be able to easily find out where your business is, who they can reach out to ask any query, and what hours you’re open. This is especially helpful if you’re a regular business that gets a lot of foot traffic.
What are the benefits of a Business with mobile-friendly existing?
- Wider Reach
With a mobile-friendly website, you can reach potential customers at any time of day or night, no matter which city they are living in India. This means you can reach more people than just your local area and your regular business hours in India.
- Competitive Benefit
If you want to stand out from your competition, make sure your website is mobile-friendly. Even if your competitors haven’t optimized their sites for mobile devices, it doesn’t justify your excuse for not doing it as well. Giving your users a great experience can make all the difference in the success of your business.
- Better User Engagement
Optimized websites for mobile devices let you interact with your audience in a delightful way.
You can utilize buttons like “click-to-call” to get people on the phone, live chat, and even integrate your website with social media. These tools help you communicate directly with your audience and build better customer relationships.
- More Conversions
A mobile-friendly website makes it easier for your audience to do the things they want to do, like buy something, fill out a form, or sign up for newsletters. This means more conversions and more money in your pocket.
SEO Strategies to Implement to Make Websites Mobile-Friendly
- Keyword Research and Optimization
When it comes to search engine optimization, keyword research and implementing them on your website to make websites mobile-friendly is essential. It’s all about figuring out which keywords to target to make people visit your website from Google and other search engines.
It’s really important to pick the right keywords so that you can reach the right people. Once you’ve done your basic keyword research, you have to keep optimizing your keywords to see if there are any new opportunities to get more traffic.
- Content Optimization
Content optimization is undoubtedly one of the most important parts of Mobile SEO. It is all about making sure you’re writing content that reaches the biggest possible audience from your niche or industry.
Hence, you have to include the right keywords on your titles, meta tags, title tags, the main content of your website, etc., leading to making your website more visible on search engines.
Further, try to present your content in such a way that even mobile users don’t feel any trouble while reading the content. All we mean is to divide the content into smaller parts to increase the readability as well as the paragraph length on smaller devices or on mobiles.
- Responsive Web Design
If you want to make sure your website is easy to use on all devices, especially on mobile devices, you have to invest your time and efforts in a responsive design.
It means that your layout and content will automatically adjust to fit different screen sizes, making sure your users have a smooth and enjoyable experience.
- Faster Page Loading Speed
For just a moment, think of yourself as one of your users, or simply you can think of browsing a website that is loading too slowly. Results? You will leave that website.
Similar is the case with your users. As mobile users are always on the move and don’t have a lot of time for slow-loading websites, they are most likely to ignore those sites that are opening very slowly.
Ensure your website load quickly by optimizing your images, using caching techniques, and minimizing code to provide fast loading times.
- Easy Navigation Menu
Create a user-friendly navigation menu that’s easy to understand and use. Make sure the menu items are short and easy to find, so your users can quickly get what they are looking for.
- Mobile-friendly Forms
If your business needs people to fill out forms, make sure they’re easy to use on mobile devices.
Use the right input fields and reduce the number of fields you require to collect the information from your users and implement auto-fill options as well.
If you need to collect names and email addresses from your users, don’t put mobile numbers as a required field. This way, your users will be more likely to fill out your form.
- Local SEO Implementation
If you want potential local customers to find you easily, make sure your website is optimized for local search.
Include location-specific keywords in your website content, update your Google Business Profile listing, and promote customer reviews.
You can even update your NAP details on numerous local directories that may help increase the foot traffic to your physical location.
Directory listing is effective if your business requires foot traffic, such as coffee shops, restaurants, hotels, spas, etc. So, based on the goals and requirements of your business, you have to implement the strategies.
- Image and Video Optimization
Reduce the size of your images and videos without compromising on their quality.
Make sure you’re using formats that work on mobiles effectively so that your audience can see them without any problems.
If you want to make your small business grow online in India, you have to create a website that’s optimized for mobile devices.
Hence, you’ll be able to reach a bigger audience, get more engagement, and give your business an edge over your competitors.
Lastly, if you lack the skills to implement the strategies that are mentioned above, it is better to hire an SEO company that offers mobile SEO services. It will save you time and the amount of money to keep in-house SEO professionals.