How effective is detailed reporting to SEO client retention?

SEO reporting is as important in the digital marketing industry as it is to give your 100% to rank higher on Google. Every client deserves a report that explains every single task that the digital marketing agency has completed. Detailed reporting definitely is one of the best ways to SEO client retention.

Let’s just say, reporting is the mirror of the effort and achievements of the digital marketing agency which translates into clients’ success.

It also is one of the best ways that can help your client understand your efforts and what it takes to rank higher on Google. 

Most of the clients we have at SEO Discovery do not understand SEO as a professional does. It’s only fair as that’s why there are digital marketing agencies like ours to help clients get more business through Google. 

However, even if clients do not understand SEO as a professional does, it doesn’t mean that companies can turn their back to providing detailed SEO reporting to their clients. In fact, it’s all the more reason to make them understand the efforts that we make. 

Fellow digital marketing agencies or SEO companies often express how their clients have left them. You know why? Because the companies provided general reporting that included merely the keywords ranking, the Google analytics report, and then, that’s just it. How is a client supposed to understand what you are doing from just that information?

Good reporting strengthens the bond between your agency and your client. It ensures long-term association with them.

Here’s how we, at SEO Discovery, simplify and provide detailed reporting for maximum SEO client retention:

Tips to detailed reporting for 100% SEO client retention

1. Make reporting clear and detailed

Reports must be not only detailed but clear too.

You have to have the answers to the questions:

‘how many visitors have come to the website?’, ‘how many URLs have been indexed?’, ‘how many keywords and which ones are ranking high on Google?’, and a lot more answers to important questions. 

All of this information can be gathered from different tools available for SEO data. All you have to do is gather the information and make it simple for the client to understand it so that they don’t have to go through the technical parts of analyzing data through complex tools.

Making detailed and clear reports can be compared to plating your food nicely. The more beautiful your food is plated, the tastier it becomes.

2. Explain what you are going to include in reporting through videos

Instead of just another document of reporting, make it easier for them to understand information through videos. Explain what you are going to include in a small video. Here’s an example:

 3. Schedule bi-weekly or monthly client calls to explain each thing

Not many clients bother to go through generalized reports. One – reports are not simplified. Two – clients get frustrated looking at them (that’s why they came to you in the first place). Three – your generalized report might be forever resigned to a dusty corner of your client’s inbox. 

So, why not schedule a bi-weekly or a monthly client call to explain each thing? 

When people invest their money and time to get business from Google they definitely are interested in listening about the performance of their site.

Moz said it right,

No reporting = No value communicated = No more SEO client retention

Over to you

Are you looking for a digital marketing agency that can make reporting easier for you? 
Let’s start with your choice of communication mode here.


How to Manage team WFH

It is quite challenging to manage the entire team from such a long distance. There are a lot of companies out there whose work is suffering due to lack of communication and all the related issues in this lockdown situation when the entire team is working from remote locations. 

But, with a positive outlook, small changes, and a good mindset, we can solve this problem in the best possible way. 

SEO Discovery has faced this issue very closely and we’ve successfully created our path to success even in these tough times. We are more than happy to share that our company growth has increased 20 times more with the concept of work from home.

Challenges Solutions 
Communication IssueWe can sort out our communication issues by staying in touch on Slack and Skype or through whatsApp groups with each team and tell them to acknowledge every message within the working hours. 
Every one should be available for a quick video meeting over the phone and this way we can randomly check if everyone is actively working or not. 
Employee work tracking, are they working
or not?
There are a lot of screen tracker software that we install on their computer and some hidden software like active
trackers from which we can capture every moment of their working hours if required. 
Project Management from long distance, the problem of sharing the project details & progress.Use basecamp, Asana, and other such tools for project management. This way, you can keep all the project details in one dashboard so that everyone can easily check the current client update and progress. That helps a lot with
project management. 
Command problem on employeesGive the power to Project Manager/ TL to review their team’s progress and take action if there is a need. 
Give them the authority to make decisions for the team and give them the responsibility that their team delivers
the work on time.
Bonding between Team and Company.Schedule a meeting with your team on a daily basis for having a fun session together, talk with their family
members and kids, and share your positive thoughts with them.
It is the best time to meet their family over Zoom or other meeting software so that you can have a chit-chat session with them face to face and appreciate their work in front of them. That helps a lot. 
How to motivate Give incentives to those who are working dedicatedly and making good progress and appreciate their small
achievements also. 

As mentioned above, SEO Discovery takes good care of the above things and we’ve got huge progress in our work, we’ve grown as a company and as a team.  Every team member is giving 100% working selflessly at odd times as well.

On-Page SEO: The Definitive Guide 2019

on-page-seo

In this highly competitive digital marketing industry, the On-Page SEO comes with less weight than the off-page SEO technique regarding ranking the web page high in the search engines like Yahoo, Google, MSN, Being and more.

It has seen that some web developers do not consider to use this method at all, which is why you must.

But it is a fact that On-page SEO is an easy to do method and can offer you the edge over competing pages. Furthermore, once it is done, it works for a longer period.

If you have a website, you will want to boost the traffic rate of the website. But you may not have the time, expertise or the inclination to go deeper into this technical field. Continue reading “On-Page SEO: The Definitive Guide 2019”

The Ultimate Checklist: Website Speed Optimization

Nothing is more frustrating than a slow website. Not only is it bad for end-users, but also for website owners.

In this fast-paced world, everybody loves quick loading sites and it’s something that attracts a lot of potential clients. You just can’t deny the fact that users who don’t have to wait are more likely to become customers. Website speed optimization can definitely have a positive impact on your business growth. Any business owner having a website should focus on boosting its website speed. This way, you can attract a long list of potential customers to your business website because all the users are looking for a faster and easier experience.

A one-second delay in a slow loading website can decrease your conversion rates up to 20-30% as well as a slow website can damage your reputation. Therefore, your bounce rate of the website will increase then you have faced many problems and loss in your business. But, a high performing and faster loading website can reduce your bounce rate and made a positive impression on the user, which makes a domino effect on your business’ success. The faster loading page helps you to increase more leads and helps in gaining a new customer.

Well, then what are you still waiting for? Just do some research and hunt for reliable professionals that can optimize your website speed in the best possible way. The hunt can prove out to be a bit daunting, but it’s totally worth the efforts!

A team of skilled experts will definitely be able to deliver high-end results for your website speed optimization.

With the knowledge and access to tools and techniques, they can work wonders for your business website.

website speed

What is Website Speed?

Website speed refers to how faster is the loading time of your website when any user enters your specific URL in the search box or clicks on the link that directs them to your website. Website speed is a part of the Google search algorithm then the slow loading of a page can suffer from low user engagement which, means the website has lower chances of getting ranked on search engines.

The average loading speed of the website across all countries is 8.66%, but the recommendation is to reduce that time to four seconds or fewer.

Website speed optimization can help to beat the competitors because if your website loads quickly or in 3 seconds and your competitor’s website loaded in 9 seconds, then Google serves your content first to the user. If you know if you have a slow website, then Google automatically puts down your rank on the search engine result page, but you can resolve them easily, by doing speed optimization. After, then your user has a more enjoyable user experience.

Here, we’re going to discuss some of the reasons you should invest in website speed optimization:

Improve User Experience

The main reason to speed up a website is to improve the visitor experience. Even Google is quite concerned about the speed of your website. So, make sure to do some efforts and boost up the speed of your website. Most of the website owners make great efforts for engaging their visitors through their content and graphics. But somehow, they fail to work on the speed of their website.

Achieve Marketing Goals

Optimizing your site for boosting the loading time will help you to reach your ultimate marketing goals. No matter if you are looking forward to improving conversion reduce your website’s bounce rate, sales or just improving the service for your customers, there is a lot of evidence showing the effect of the fast website can definitely turn out to be quite helpful.

SEO Positioning

In order to be found and stay on the top in the vast universe of the internet, websites need to accomplish good scores according to the Google PageRank algorithm. Website loading time is an important part of this algorithm, but also some user experience metrics such as bounce rate and page views also matter a lot.

Here in the below guide, we will be discussing.

Some of the widely used tips and tricks for website speed optimization

Use a Content Delivery Network

One of the best ways to speed up your site is by hosting your media files on a content delivery network. This way, you can save up to 60% of your bandwidth. CDNs work by hosting your files across a wide network of servers around the globe. This network allows user requests to be redirected to the nearest server. This way, the content is delivered to the users at a faster rate. This website speed optimization trick works well as a whole process.

Move your Website to a Better Host

Shared hosting, virtual private servers (VPS) hosting, and dedicated server are three main types of hosting available. To get your site online in the most economical way and for a low fee, you can consider shared hosting. Being one of the most commonly used all over the world, this type is highly recommended. VPS hosting and dedicated servers are much faster and use multiple servers for content distribution. So, you can choose the one as per your particular needs and desire.

Optimize Image size on the Website

Everybody loves eye-catchy images. Isn’t it? Well, it’s something that can prove out to be really helpful for your business website. For making your website more engaging, a lot of images, graphics and videos can be added to your business website. But its negative part is that these are usually large files that can, in turn, slow down the speed of your website. But you need not worry. We have a solution to it. You can reduce the image size without compromising with the quality of the image with the help of tools like ImageOptim, JPEGmini or Kraken.

Compress your Files

You can definitely improve your website speed by compressing its files with Gzip. The smaller your files, the less time it’ll take your website to load. This technique is proved to work wonders for site performance. So, you should definitely consider giving it a try.

Fix Broken Links

Broken links result in making customers leave your site. It’s something that can prove out to be completely unrewarding for your business website. So, ensure to get your broken links fixed as soon as possible. This way, you can notice a sudden drop in the bounce rate of your website.

Coming to the conclusion, website speed is highly important in case you want your business website to work well and gain huge benefits.
So, take a step ahead, do some research, keep hunting for reliable website speed optimization service providers and hire the one that can offer you the best possible services.

Internet users are very less tolerant of slow websites and that’s why you need to fix your site speed now!

How To Add Lightbox Effect To WordPress Galleries

In this technology-prone era, everything seems to be changing for creating a better future as well as to increase the productivity in the business.

Day by day, many new things are coming up to the marketplace, whose only intention is to change the present for a bright future.

Isn’t it true?

According to the saying “a picture can speak a thousand words” is never so valid and true as it is in the case of blogging. Using various images or pictures in the posts could take your blogging experience to zenith levels.

Images are always used functionally, which in turn helps in breaking the long texts or blocks, and also helps in improving the blog’s aesthetic.

Well, it is true that viewers are nowadays didn’t opt for reading the entire texts; rather they prefer to analyze the scenario behind the picture. So, high res images are complementing your respective text along with some dramatic flair.

Continue reading “How To Add Lightbox Effect To WordPress Galleries”

List of Major Google Algorithm Updates

Would you be surprised to know that there are around 40,000 searches on Google per second? Well, that’s quite high statistics, but it’s true! The procedure to match relevant content with the terms you type in Google requires the use of complex algorithms and a set of automated data processing formulas.

Google is a vast repository of information in the form of pages and websites. But how does it make sure to give relevant information to the user out of this ocean of knowledge? To solve this problem, Google has a series of algorithms. Based on the keyword entered, locations, settings, expertise, and many more factors, Google comes up with the required list of web-pages relevant to your query.

Finding useful and relevant information on the World Wide Web is something that many of us take for granted.

Google has created certain algorithms for helping us find the right and useful information. These Google algorithms work by hunting for the web pages that contain the specific keywords you’re searching about and ranking each of the web pages based on several factors determined by Google. Higher ranked links then appear on the top of the Google search result page (SERP); those top ranking links are the best relating links as per your search query.

Each time Google updates a new algorithm, it’s moving a step further in making the user experience easy and more relevant. Being the world’s leading search engine, Google continues to update its algorithm and other key factors to be able to make the searcher’s hunger for more. They know that when people have the usual things from time to time, they will end up looking for something new. This is the reason why you too, need to get the latest Google update to be aware of the freshest things in store for you.

How Google Algorithm Works

With the amount of information available on the web, finding what you need would be nearly impossible without some help of sorting through it. Google raking system is designed just that sort thought hundreds and of billions of web-pages in our search index to find the most relevant useful results in a fraction of second. These ranking systems are made up of not one but whole series of algorithms. To give the most useful information, search algorithms look at many factors, including the word of the query, relevance, usability of pages, expertise of sources and your location setting. The weight applied to each factor varies depending on the nature of the query, for instance, the freshness of the content plays a bigger role in answering queries about current news topics than it does about the dictionary.

Well, there is no denial of the fact that Google algorithms are a complex system used to retrieve data from its search index which in turn helps in delivering a quick result for a query.

From time to time, Google keeps changing and updating its algorithms. Almost every single day, Google keeps introducing changes to its ranking algorithm.

The motive of these updates is to improve your experience with the search engine for promoting the most relevant content on the web. So, if you are willing to learn more about Google algorithms and it’s updated, then just keep on reading!

Here in this below guide, we will be discussing some of the major Google algorithm updates

BERT

Google announced the BERT update on 25th October 2019 and it was called as the biggest change to Google search in the last 5 years. Google uses the BERT model for better understanding of search queries. According to Google, these changes impacted both search ranking and featured snippet and BERT will be used in 10 % of US English searches.

March 2019 Core Update (a.k.a. Florida 2)

Google’s latest Core update was introduced and confirmed by Liasion Danny Sullivan via Twitter. SEJ confirmed that this update is very important and is one of the biggest Google update of the year. In this update Google isn’t targeting any particular niche or any specific signals.

June 2019 Core Update

On June 2, Google Search Liaison Danny Sullivan tweeted that Google will be releasing a new board core algorithm update on June 3. The next day Google confirmed the update was live and would be rolling out to its various data center over the coming days. As in this case with any broad core algorithm update, Google tells us there is nothing specific to fix because a core update encompasses a broad range of factors.

Broad Core Update

Google officially announced the Broad core update on 1 August 2018. This broad core update is an improvement to the overall Google algorithm that is used to understand user’s search queries and websites in a better way. These improvements aim to improve Google’s accuracy in matching search queries for better user experience and satisfaction.

Fred

Fred was launched on 8th March 2017 to filter out quality search results whose sole purpose is generating ad and affiliate revenue. This is the latest and updated Google’s algorithm that tracks down the ones that violate Google’s webmaster guidelines. How to stay safe when using Fred: Review Google’s guidelines and look for thin content.

Possum

Possum was launched on 1st Sept 2016 with the goal to deliver better, more diverse results based on the searcher’s location and the business address. This updated version helped in boosting businesses with a physical address, businesses outside physical city area and businesses. But the businesses that share an address with other similar businesses may be de-ranked in the search results. How to stay safe when using Possum: Do Geo-specific rank tracking and expand your list of local keywords.

Rank Brain

Rank Brain was launched on 26th October 2015 with the goal to deliver better search results based on relevance & machine learning. This machine learning system is well known for helping Google solve the meaning behind queries and to serve better search results. How to stay safe when using Rank Brain: Maximize user experience and do competition research.

Mobile-Friendly Update

The mobile-friendly update was launched on 21st April 2015 with the goal to offer mobile-friendly pages a ranking boost in mobile SERPs and de-rank pages that aren’t optimized for mobile. It was designed to make sure that pages optimized for mobile devices rank at the top of the mobile search and in the down list are pages that are not mobile-friendly. How to stay safe when using Mobile-friendly update: Go mobile cap and take the mobile-friendly test.

Pigeon

The Pigeon update was launched on 24th July 2014 with the goal to provide high quality, relevant local search results. Searcher’s location plays an important part in Google Pigeon’s task implementation. In this case, SEO factors are used to rank local and non-local search results. How to stay safe when using Pigeon: Optimize your pages properly, by setting up a Google My Business page, make sure your NAP is consistent across your local listings and get featured in regular local directories.

Hummingbird

Hummingbird was launched on 22nd August 2013 with the goal to produce more relevant search results by better understanding the meaning behind queries. This major algorithm can interpret search queries, particularly long conversational ones for providing results that match. How to stay safe when using Hummingbird: Expand your keyword research, discover the language your audience uses, ditch exact match and think for latest concepts.

Pirate

Pirate was launched in August 2012 and its goal was to de-rank sites with copyright infringement reports. The pirate update was designed to prevent sites that have received numerous copyright infringement reports. Many well-known websites made pirated content and Google Pirate helped to reach them. You legally can’t distribute anyone’s content without the copyright owner’s permission.

Pay Day Algorithm

In May 2013, the major algorithm update that had everyone talking was the Pay Day loan update. This update was significant and impacted 0.3 % queries in the US. This was one of Google’s more significant updates, which targeted spam-my queries mostly associated with shady industries like super high interest loans and payday loans, porn, and other heavily spammed queries.

Penguin

Penguin was launched on 24th April 2012 and its goal was to de-rank sites with spam-my, manipulative link profiles. Google Penguin works by identifying and down-ranking sites with unnatural link profiles deemed to be spamming the search results with the help of manipulative link tactics. How to stay safe when using Penguin: Monitor link profile growth, check for plenty of risks and get rid of harmful links.

Panda

Panda was launched on 24th Feb 2011 and its goal was to de-rank sites with low-quality content. Initially, Panda was more of a filter rather than a proper Google’s algorithm. It is used to assign a content quality score to web-pages. How to stay safe when using Panda: Check for duplicate content across your site, check for plagiarism, identify thin content, audit your site for keyword stuffing and fix the problems you find.

Well, the bottom line is that Google is a search engine that will always find ways to optimize and innovate their search rankings and services for improving the overall user experience. Well, that’s why you need to keep researching for staying updated!