How to Optimize Amazon Listings that Sell?

Optimize Amazon Listings

One of the first steps in achieving success on an online platform is identifying the appropriate product. If you want to push your company to the next level, you must ensure that people can discover your product and be persuaded to purchase it. That is easier said than done, as we have learned throughout the years.

Across Amazon’s marketplaces, there are millions of things available. There is a constant increase in this figure. Consequently, it is now more necessary than ever to build Amazon product listings that are distinctive and sell well to succeed. While most sellers understand the importance of having an optimal product listing, the reality is that implementation is a different thing altogether.

Thus, before deciding what the products you wish to list are, it is better to be aware of how to optimize your Amazon listings in 2022.

Important Points to Remember for Optimizing Amazon Listings

When it comes to their ranking system and how they rank things, Amazon has not divulged the specific arithmetic that goes into it. However, we have found a few critical characteristics that are quite important for search engine rankings. These considerations focus on two primary themes: the relevancy of the listing and the effectiveness of the salesperson. In contrast to Google or any other search engine, Amazon is the best marketplace. As a result, sales play important part in your product’s organic search ranking.

Thus, how do you ensure that your product listing fulfills Amazon’s requirements? Follow these steps.

1. Select the Relevant Keywords

When users search for things on Amazon, they use a super-powerful keyword tool developed by Amazon. It takes advantage of auto-complete to detect popular keywords as well as long-tail queries. In other words, Amazon informs you of the most common search phrases among its consumers. It may be used to quickly find keywords and phrases related to your listings.

Doing keyword research is the most effective method of identifying relevant terms. To find high-demand, low-competition keywords, you may use a various keyword research tool.

There are many tools available on the web that can help spy on your competitors’ listings, and you can use them to your advantage. Using the tool, you may learn about the keywords that your competitors are using – and you might even use some of those phrases in your listing!

2. Get Your Products Listed in The Right Category

Always remember to pick the most precisely defined product categories. When choosing from the preset fields, make an informed decision.

Customers who are looking for items are led to specific product categories. You will not be considered for the final cut if you are improperly classified.

category

3. Keep Your Stock Updated

One of the most important steps to optimize Amazon listings is to make sure that you keep yourself updated with the availability of the product stocks. Always have a large supply of inventory on hand and keep an eye on it frequently to ensure that you never run out of stock.

out of stock

4. Never Duplicate Product Pages

Product pages for multiple sizes and colors of the same item should not be created separately. Customers will benefit from a reduction in the number of search results and an easier time discovering items. To avoid misunderstanding and duplicate content concerns, Amazon indexes the text that describes every product in its catalog.

5. Make Use Of Bullet Points

Regardless of how obvious you believe the information, don’t miss this step. Your sales pitch may include up to five bullet points to persuade customers to make a purchasing decision quickly and effectively. Make your bullet points keyword-dense and informative by using descriptive language. Draw attention to the aspects that distinguish your items from the competition. The ability to describe the major qualities of items increases your chances of being selected by the customer for adding into their carts. Analyze the phrasing carefully to assist clients in making good purchasing selections.

bullet point description

6. Effective Product Titles

It is one of the most significant points to remember when it comes to including keywords in a product title. Always mention the name of the brand or the manufacturer. The more thorough your listings are, the higher your chances of being seen are. Fill in the blanks with as much pertinent information as you can. Customers’ ability to locate your items and get important information depends on your products’ names.

We advise you to follow this format whenever planning a product title: (Brand) + (Sub-Brand) + (Model Number) + (Size) + (Product Description) + (Defining Features)

product title

7. Customer Reviews and Testimonials

Positive customer reviews are the best way to convince consumers that a product is outstanding. Without reviews, you can’t sell on Amazon. Customers trust merchants with a lot of positive reviews. Address negative comments quickly. Encourage consumers to submit reviews often. Good feedback requests may enhance the quantity and quality of input.

Customer Reviews and Testimonials

8. Product Images of High Quality

Most important point to remember for all those who wonder how to optimize product listing on Amazon is to upload excellent quality product images. Dimensions for a product picture must be at least 1000 × 1000 pixels. The optimal number of photos is generally considered to be 5-6. Provide customers with a sense of the product, including its characteristics and benefits. Use background that are neutral in color.

The rule of thumb is that the picture should occupy 85 percent of the frame. If necessary, hire a professional photographer to capture your product in the best way possible.

Product Images of High Quality

9. Detailed Product Description

The product description is generally found after scrolling down the product listing. It does not negate the significance of the description. If consumers are scrolling down your listing, they probably want to purchase it. They just want more information or reviews before making a purchase. Incorporate all the important keywords and produce clear, informative content about the product.

Detailed Product Description

Undoubtedly, Amazon is a best marketplace in the world where you can sell products online and connect with a global community of buyers. As an Amazon seller, take care of all the above-mentioned steps to optimize your product listings on Amazon. If you take the right steps, you would surely be able to see better results with time.

Still confused about how to optimize amazon listing? Watch this video of our expert.

Why Digital Marketing Is Best for SaaS Companies?

Digital Marketing for SaaS Companies

In the IT industry, Saas is the fastest growing sector, professionals and entrepreneurs usually look for Saas-based solutions. In the earlier stages, when there was less competition, it was easy to sell SaaS products. However, with this increasing competition in the Saas sector, it has become difficult for Saas-based companies to make a distinguished image.  As per today’s scenario,  marketers are putting continuous efforts into optimising their marketing campaigns, landing pages, and doing all the possible things. Therefore, it is clear from this practice that marketing plays a vital role in any business.

The right marketing techniques can help companies gain a reputation, and that is why effective digital marketing is needed so that SaaS companies can get success online. How can a digital marketing company make a difference in the online image of Saas companies?

Here, the answer to this question has been explained via the below points. So keep on reading.

1. Framing and planning strategy

For every business, it is essential to generate leads that can turn into sales. In the case of software as a service business, there is an increasing need to attract customers and gain visibility.  So, it is pivotal to define strategies that can reduce customer churning and can push the software business. The first thing that digital marketing experts do is plan their moves to nurture the customers and convert them into potential users.  Digital marketing majorly focuses on Inbound leads which can benefit software-based companies.

2. Finding the target market

It is extremely essential to know which users to target or define an exact demographic for a product as a solution.  Defining the audience can help you appeal to those who are literally looking for software as a solution. If you own a Saas-Based company, it is essential to understand who will use your product in the market. It is where a digital marketing steps in to help you. The marketing experts can help you in making your product look more appealing than your competitors.

3. Increased Organic Search

Well, honestly, this is the most effective method, organic search can be the most effective way to attract customers and reach out to your prospects. It is much more affordable than spending an amount on paid ads. You can include content marketing and systematic keyword research to optimize your web pages. It is one of the best ways of driving tremendous traffic other than paid search, ads, email, or social media.

4. Choose the right platform.

It comes under the digital marketing strategies to choose the social media channels as per your target audience. The right marketing strategies focus on those channels where your audience is most active. If your focus is on the B2B market, then there are high chances of getting the customers on Linkedin. However, B2B is also for humans like you and me, so they must be spending a lot of time on Facebook and Instagram. The insights of the marketing analysis will help you to move in the right direction.

5. Optimizes the website for better conversion rate

What’s more essential for any business? Well, it is the conversion rate that can place your company at the top.  Thus, it is crucial to increase your conversion rate. Customers approach the businesses via online presence such as websites or social media pages. Having a website is the plus point, and your website must be fast and mobile-friendly. If your website contains client testimonials, it can also help in increasing conversions.

6. Content marketing

It comes under the content development strategies in digital marketing to hook the customers with engaging content. Writing effective and engaging content can help in attracting an immense client base.

7. Product representation

Software as a solution provider needs to build their business, and it is necessary to show your product to the audience. It makes your brand appear as a cutting edge among all the other competitors. Ensure your website represents how your solution can help the audience and how it can solve customer problems.

This is where a website design steps in and is necessary because only an eye-catchy website can attract visitors. The content on your website should hit the pain points of users, and it must showcase the product benefits. The goal is to show the competitive advantage of your software product.

8. Customer's buying journey.

Well, the most overlooked part is the buyer’s journey. Never overlook who is purchasing the product.  Analysing how quickly or late the customer decided of buying your product can help to put the potential customers efficiently into your sales funnel. Being a software-based company, can you figure out how to capture the interest of the target audience?  Well, if we guess the majority might not be knowing this. However, with digital marketing strategies, you can get the answer.

With digital marketing, you can strengthen your Business to Business approaches.

Anyways, the SaaS business is no doubt a great business providing solutions via software products. In today’s competitive market, customer retention and acquisition is a bigger challenge, and honestly, digital marketing in SaaS can help you via brainstorming. Marketing in the SaaS business can be challenging, but it is not something that cannot be done or is impossible. It is because the audience doesn’t expect to see the same product for the problem, as there must be a reason for them to switch from one product to another.

In short, the SaaS products should showcase how different they are from other products and their competitors. Performing extraordinary marketing efforts can result in something extraordinary. With time, SaaS solutions are changing constantly, and the changes are new features, new plug-ins, tools, etc. These updated features advance the functionality of the software, hence making it better for users. On the other hand, SaaS companies can utilise content marketing, SEO, and other strategies to showcase this and build brand credibility.

Every time the competition gets hard. In addition, the fascinating part is, only those stay who know how to market themselves efficiently in front of the target audience. Even though the product has a less lifetime, it still wins over its competitors because of the efficient portrayal of its services. You can educate your customers and target audience about your product via webinars. With this, you can sketch in front of them how your software product is different and can solve the problems.

There are several more ways via which digital marketing can help a SaaS-based business to grow. You just need to plan and implement the strategy or take help from SEO company or digital marketing agency.

Conclusion

Every day, in the IT sector, you will see a new competitor and standing out in such a noisy environment as a brand becomes daunting. So, it is foremost essential to do Saas marketing, to stand out from your competitors. At SEO Discovery, we have helped many Saas-based companies by developing their digital marketing strategies. If you are a Saas Professional or entrepreneur or an established company, we can help you to grow your business.

Get in touch with us, and we will be delighted to help you out.

Voice Search: The Ultimate Guide

voice search guide

One thing that has been established beyond doubt is that we are living in the middle of a voice search revolution. Right now voice search is huge and it is only likely to get bigger in the coming time. Users of different age groups, gender, ethnicity, nationality, professional specialization are making use of voice searches irrespective of the kind of information they are looking for. Experts opinion “this is definitely the next big thing or trend” which can be spotted in virtual behavior of people across the world.

Statistical figures

Surveys have proven the fact that nearly 41% of adult users of Google make use of voice search daily. Out of this figure nearly 55% users are teenagers. About 20% of the mobiles queries generated across Google are voice searches in the recent times. Voice search has grown by a margin of 35 times than what it used to be back in 2008. The figures revealed in the surveys clearly points out at the fact that the trend of voice search is already here. Nearly 25% of all Windows 10 desktop searches are done through voice searches. The arrival of devices like Amazon echo have got people so used to voice searches that they cannot think of imagine going back any more.

Reasons for its growth

The reasons for the growth of voice search in the current times are numerous. Let us take a look at them:

  • Speed – This is one of the main reasons that explain the huge popularity of voice searches in the current time. It has been clearly explained that voice searches are as fast as 3.7 X as search across keyboard. Faster searches mean faster answers. Naturally we can understand why more and more users are opting for voice searches instead of keyboard.

  • Best suited for mobile purchase – Voice search is a pattern which is highly compatible for searching information across mobile. Nearly 75% of searches generated across search engines are done through mobile phones. Naturally the number of the volume of voice searches is on a high in the current times.

  • Greater convenience – The facility of not having to type words across keyboards for queries and questions is highly convenient. Saying the same thing is as easy as a breeze in comparison.

Voice search and search patterns

One thing that has been proven so far is that voice searches can affect and change the way search engine traffic look for information. The feature of voice search can change people search approach in a couple of ways. Now the searches can be longer and they can be much more conversational. A survey report on the searches generated across the Google shows that now people are making use of these search features more frequently and on different context. Search parameters like ‘near me now’ have grown for over more than 150% in the last couple of years. People make a greater use of such a voice searches in public places like the gym, restaurant and even public bathrooms. No wonder the modern search engines are also referred to as answer engines.

Keywords for voice search

Selecting keywords for voice search is a completely different ball game as compared to keyword research for other or conventional SEO strategy.

  • Natural language – When searching for keyword for voice searches the choice of keywords must be more natural language oriented. This is exactly why robotic words like diet, athlete, paleo etc are getting replaced by choice of words which are more commonly heard in regular conversation between individuals. Now the keywords for voice search must have a more natural sound to them which will give a big boost to a particular product or service.
  • Long keywords are in – That is exactly what you heard! Earlier SEO expert tried to avoid insanely long keywords. Simple reason for this was because earlier when searches were generated through typing on keyboard such long keywords were avoided by users. Naturally they did not have any role to play in the SEO strategies. However in the current time with the voice search taking over the domain the normal keyword length is also getting enhanced. This is the correct time when you can use particularly long keywords which are otherwise perfectly normal in regular oral or verbal communication.
  • Keywords posing a question – Recent trends have inaugurated the fact that a majority of voice searches are generally projected through a form of a question. Another word that is generally generated in the form of a question of cross voice searches. This is one of the aspects that must be borne in mind while selecting keywords for your voice search plans.

Optimize your site for voice searches

These days if you wish your website to offer you maximum benefit making the most of the recent trend of voice searches you need to play the game by a certain set of rules let us take a look at them.

  • Concise answers – The content of your website must be so designed that it should offer crisp and concise answers to queries generated in the context of similar topic.

  • Create voice search FAQ pages – FAQ frequently asked questions pages can be extremely useful for voice search. They offer concise answers to precise questions which can make your website highly reactive and responsive to different voice searches. This will obviously give a greater advantage and visibility to your website.

  • Featured snippets – This is a very effective cheat code which can respond like magic to any kind of voice search for stop service have revealed that more than 40.7 % of voice search answers are generated from featured snippets.

Finally

Voice search is a pattern or traffic behavior across virtual platforms, which is here to stay. People are making use of this feature and are likely to do so in the coming times as well. Naturally web developers must take this aspect into their consideration at the time of designing new creations in the coming times.

The Definitive Guide to SaaS Marketing

SaaS Marketing

Marketing is a lot more than a word consisting of nine alphabets; it covers several concepts and fields. Content marketing, Email-marketing, Social media marketing, to name a few. SaaS marketing is one such term associated with marketing. However, what is it all about, and how is it different from other forms of marketing?

What is SaaS Marketing?

Software as a service marketing also known as SaaS marketing is a very unique and exemplary type of marketing in which one creates awareness about a definite type of software. It acts as an impetus due to which a software’s progress in the market is accelerated.

Not only that but, it creates an influence of the software in the eyes of the audience. They create the much-needed image of the software. It is this image that is sold to the customers. This is the reason behind the increasing popularity of SaaS marketing organizations.

SaaS organizations help in creating definite marketing strategies for a particular software. These strategies are directly linked to the popularity of the software. With the help of proper marketing techniques, one can launch software comfortably. It is very important to know about the basic concepts related to SaaS companies.

This article will act as a guide to SaaS marketing. SaaS marketing is very different from any other type of marketing. There are very crucial aspects that one needs to understand properly if they wish to learn properly about SaaS marketing.

What makes SaaS marketing different?

As marketing has different forms, what makes SaaS marketing different from other forms?

The basic difference between SaaS Marketing and other forms of marketing is that it is related to promoting software, which does not include any physical form of product or service. It can comprise a marketing service, not a product. The characteristic that makes it different from other forms is putting it into action. SaaS marketing oversees execution, installation, and migrating from already existing platforms. Adding to it, the software users often expect the after-sales services because they pay every month. 

The support offered can be implied as a selling point, which can be upgraded to another version. SaaS Marketers have to mark it as important as it can take efforts a step forward. 

Long-term Relationships

Several products and services are about one-time consumption. However, the purpose of SaaS marketing is to build a long-term relationship with its users. In simple terms, SaaS companies aim to reach and retain their customers for a longer run. After making any potential audience as customers, these companies take responsibility to keep in touch consistently and ensure that they do not churn. Unlike traditional marketing, it is not at all related to one and done concept. The software as a service focuses on keeping up on a longer-term. Owing to this reason, many SaaS companies extend a giveaway or freemium model for their products.

Sales Cycles

As the term sales cycle refers to selling a product, the sales cycle in SaaS marketing can be another feature to understand its difference from others. SaaS companies have shorter sales cycles, and this is because the pricing models designed for SaaS are divided into monthly shares, which make it look more than affordable to its users. It uplifts the buying decision of the buyers without having to look for any other formalities. The need for consulting higher management does not exist as it can increase capital expenses. 

Intricate Customer Journey 

As the term describes itself, customer journey in marketing refers to the time it takes for users to first encounter a brand to the time they are your customer officially. The customer journey in SaaS is not the same as compared to other products or services. It can be anywhere from six months to eighteen to seal a SaaS deal. This is because SaaS marketing can need you to create and market your products at different levels of awareness. 

For instance, it is about promoting a tool used in SEO. First of all, does your audience know about SEO yet? On the other hand, you might also have potential customers who know about your tool and several others in the market. Your target audience can consist of all kinds of people, which gives rise to the creation of the content at different levels on the basis of what they need to know. 

Run Through the Fundamentals of SaaS Marketing:

  • Goal Setting: This is one of the most important concepts of SaaS marketing. The organizations work with a lot of dedication and determination to deduce the goals which it has to achieve. These goals are directly connected to revenue generation. The SaaS marketing agencies start setting definitely achievable targets for themselves.

Then, they start working upon every single point that will help in setting those definite objectives. The SaaS marketing enterprises also help in comparing any software company to its competitors. These companies help in analyzing the flaws of any software company and start employing resources to fix these flaws and achieve the targets set for the company.

  • Deducing the budget: The SaaS marketing companies also help in determining the budget for a software company to achieve the targets set. This is a very crucial advantage of a SaaS marketing company.
  • Promotion of Content: The respective SaaS marketing companies employ all the genuine ways of promoting the name of the software companies. They do this through the various social media platforms available. These social media platforms create a good image of a software company in the eyes of the general public. It is crucial to acknowledge the power of social media.

Social Media can create an amazing image of any enterprise for the general public. These aspects make social media a genuine promoter of software companies. Software companies are able to achieve their targets with the assistance of social media platforms. They not only spread awareness about the software but also inform the public about important aspects such as location, demographics, connections, and other such important aspects.

  • They identify the need of the customers: SaaS marketing companies research upon the likes and dislikes of the audience to decide whether their software company will prove to be a success or not. If some points are missing that may prove to be a turning point, then the SaaS marketing companies inform the authorities of the software companies.

 The SaaS marketing enterprises make sure that almost all the needs of the customers are fulfilled by the software. This helps them in presenting the software as a one-time solution to all problems before the public.

  • Help in building a community: The SaaS marketing enterprises help in building a proper community. The SaaS enterprises build a team that effectively deals with the clients. This team plays a vital role in spreading awareness about the software. The team built helps in building the reputation of company. This reputation is very important for a software company to succeed.
  • Managing the established community: Building a community is very easy. The main factor that counts is managing the built community and optimizing it to gain the maximum possible results. It is very necessary to build important connections to build a strong image of the company. The proper optimization of a SaaS company helps in accelerating the rate of investment by a considerable factor. This proves the significance of SaaS marketing.
  • Personalized tools for effective marketing: SaaS marketing uses the most efficient tools available to enhance the image of a software company. These effective tools have proved to be very beneficial for a software company.
  • Information is the priority: SaaS marketing enterprises contain a lot of information. This information can be utilized extensively to improve the quality of the software.
  • Giving free trials to customers: The SaaS marketing agencies provide free trials to the customers to spread awareness about the features of the software. This is an excellent marketing technique.
  • Accessibility: SaaS marketing companies increase the accessibility of the product. This enhances the software’s popularity.

Building an effective SaaS Marketing Strategy

When the word marketing is added to a term, no justification for availing benefits is ever needed. It can make it easy to draw the bottom line that SaaS marketing paves the way for software companies to earn their share in the market. 

However, something more important to put attention to is forming the right strategy for SaaS Marketing. When it is about framing an effective strategy, you need to take care of many steps. The list of the same includes:

Provide the Information

The importance of content is not unknown to anyone. In SaaS marketing also, you need to draw the attention of your target group. Marketing for software as a service depends on the information. Before short-listing your services, it is understandable that they will scroll many others of the same kind. In the process of marketing, you have to make sure that what you give them are the reasons to trust your brand. Also, like explained earlier, your target group can comprise all kinds of audiences. It means that while preparing content, you need to keep audiences of all stages in mind. 

Free Trial Periods

There is no denying the fact that the term free can captivate anyone. It is what you have to avail of while marketing for SaaS. Offering trial periods without any cost is an effective way to introduce sales and new customers. There can be different models to present the free model, and the list for the same can include the trial period for 30-days, freemium model, trial with credit card details, trial without credit card details. You can share the free periods till you discover a strategy to monetise people to use your product. 

Get Digital

Digital presence is an asset for any brand, and the same rule goes for SaaS marketing also. You have to get your brand into the sight of the buyers. It is essential to build your market and a relationship with your potential customers. Apart from these benefits, you can also attract visitors with valuable content, which showcases your knowledge and expertise. 

You need to optimise the website to get more conversions. You can make the best use of call to action texts. It can include starting the trial, subscribing to the blog, and subscribing to the newsletter.

Get SaaS for Promotion

As complicated as the term SaaS marketing seems, it is not. You have to think about the possible aspects of reaching the bottom line, including cost per lead, acquisition cost for each customer, and so on. However, there are several other things you have to take into consideration. The list for the same includes having service to offer, round the clock customer service, and engaging content that resolves the need for customer support only. After having them at the place, service, and software, marketing about software as a service will be easier. 

Stages of SaaS Marketing

Most businesses apply a five-stage strategy for SaaS marketing. It can include awareness, consideration, decision, retention, and advocacy. Here is an in-depth description of the same: 

Awareness: This is the initial stage needing you to work on promotions, campaigns, and other forms of channels through which the audience can be made aware of the concerned SaaS product. 

Consideration: In this step of marketing, you have to provide information to the coming traffic. This can help them stay persistent and avail of other services also. It is more like catching their attention and engaging the traffic in the SaaS product, which is developed recently. 

Decision: This is the most crucial part of the SaaS marketing panel where the coming audience has to decide to proceed further with the SaaS product or not. If the awareness and consideration are successfully done, a marketer can generate higher leads in the decision stage of the sales funnel

Retention: There is no point in marketing unless you can retain the customers. To ensure that the business can retain the sales, you can offer additional benefits, new offers, and other services which will keep them engaged in your business. 

Advocacy: This is the final stage where the users/customers will recommend the SaaS service or product to others. This is like the end step or report card of all the marketing efforts made till now. 

Final Thoughts

The world is turning into a digitally inclined place, which means that software as a service is nothing new for you to introduce. For any service you bring, chances are that it can have an already existing competition or a market to make space for yourself. If you have introduced a new concept, your focus should be around making the target audience aware of it and making a way for them to connect to you. That is where the need for SaaS marketing emerges. 

As the term tells itself, SaaS marketing is about employing efforts to promote a non-tangible service, which is software. Big SaaS marketing firms easily outperform their predicted ambition. This is the reason why top software companies want these digital marketing firms to be a part of their business. SaaS marketing has seen a considerable evolution over the years. It has become an essential component of all software industries.   

Top Web Analytics Tools For New Age Marketers

Top Web Analytics Tools

In the massive volume of website available on the Internet driven platforms, it is extremely important to assess the quality of your website to ascertain its future sustenance and success. This is exactly why web analytics tools have become indispensable for the new-age digital marketers. In the course of this discussion we will take a look at the most effective tools which not only helps to ascertain the quality of SEO campaigns but at the same time points out at the gaps and the future improvements which must be made for the website.

Google Analytics

The Google Analytics is one of the most important and popular tools which is being used by the most digital marketing agency. This tool is extremely simple to use and to setup. It comes in both paid as well as free versions. The Google Analytics can help you to get all the information about any website which will include the number of visits, the nature of audience interaction with the website content, bounce rate, engagement, etc.

Chartbeat

The Chartbeat happens to be a tool of web analytics which successfully analyzes the way an audience is interacting with any given website content. The tool is more than ideal to capture and track the entire content oriented data. If your website has a lot of content in it Chartbeat as a tool of web analytics will successfully help you to ascertain the pattern in which the traffic visiting your website is interacting with the content present over there. This tool can be used to collect measurable data in the context of your website content in a single place.

Optimizely

This is the third tool of web analytics we will be talking about in our discussion. This tool is a perfect way through which a site can be tested in all its attributes. The tool can assist marketers in a major way to optimize their performance through various kinds of testing as well as experimentation. The tool is considered to be ideal since it can take fast test of your website without making any mistake. With the help of this tool marketers can perform different test so that the website can be optimized in terms of a data and metric.

Crazy Egg

In the next tool we will analyze the Crazy Egg. It offers a huge volume of data or information about any website and is also equipped with a long list of features like scroll map, heatmap, confetti and overlay. All these features can help a marketer to understand the pattern in which the audience is interacting with the data content of the website. This is attained through an analysis of the trend pattern of scrolling through the different pages of the website where the traffic must have clicked the most for the desired information. The Crazy Eggs can be considered to be one of the best tools when it comes to website testing. It is available in free version that can be used for about 30 days after which you need to purchase any certain plan.

Clicky web Analytics tool

This is considered to be one of the most powerful web analytics tools available in the market and used by the modern gamut of marketers. The tool has been facilitated with features of big screen and can tell a marketer lot about the website content and the way it is being used by the traffic visiting the website. This tool can provide you information like the number of visitors which is coming to your website, the pattern in which they are delving into the website content etc. This tool also comes with twitter analytics feature which can give you a lot of information about your business dynamics of.

Kissmetrics

Kissmetrics is a web analytics tool that offers beneficial features that happens to be a step further from the advanced and the basic website metrics. It helps to evaluate the data of the customer required to develop your website further. Apart from the customer information this metric can also help you to attain a deeper understanding into the journey of the customers through your website pages. This tool can help you to track your audience, their number of visits to website, etc. With the help of this tool you can also get a fair idea about the purchase decisions of your customers. This web analytics tool is also provided with an inbuilt email marketing feature through which online brands can shoot automated bulk email to their target market segments.

SEMrush

The list of popular and effective tools of web analytics can never be complete without SEMrush being included in it. This is a tool which is very popular amongst content marketing experts as well as developing keyword. This tool can offer a detailed idea about the way your keywords are helping your website and attracting a larger volume of traffic and  providing you greater advantage as compared to your competitors. In addition SEMrush  also helps you to get tons of other keywords which can be created around the keywords which exist with your website currently.

Matomo

This is an open source tool of web analytics which has really powerful features. Matomo can be hosted into the server of your website itself. You can keep your data private under control and highly safe with the application of Matomo. The tool can be customized as per your specific requirements. It offers a plethora of plugins so that data can be visualized and information can be executed in any way required. If your agency is very serious about maintaining the privacy of your data Matomo happens to be your only choice.

Conclusion

On a final note the above mentioned tools of web analytics is just a very basic list, which can be further elongated with several other names. This means now analyzing the way a website has been shaped and is being used is highly doable. This can help the web analytics company and the web designing teams to improve the quality without relentlessly.

Mandeep Singh – “The SEO King” and Leader of Digital Marketing

To be successful, one must have the right leadership skills to encourage the entire team to become great leaders in the future. Mr. Mandeep Singh, the founder, and CEO of SEO Discovery is the epitome of leadership. His sheer enthusiasm and zeal to become the leading digital marketer have made him launch his company SEO Discovery 12 years back.

The company is the forerunner of digital marketing. Mr. Mandeep Singh, who rightfully owns the tag “The SEO King”, has made it possible for SEO Discovery to become one of the best digital marketing agencies, not just in India but all across the globe. Keep reading to find out more about Mr. Mandeep Singh and learn about his inspirational journey.

How He Became the SEO King?

mandeep singh

Mr. Mandeep is a renowned name in the realm of digital marketing and has more than 15 years of experience. Everyone looks up for someone who will inspire, show the right direction, and draw inspiration. And for many, that person is Mr. Singh. Digital marketing is quite dynamic, and only a true leader faces these challenges courteously and possesses the right skills to become one.

Mr. Singh has the right expertise to help companies understand the importance of digital marketing and be prepared to beat the competition. His story began 15 years back when he stepped his foot into the digital marketing world. Today, he is counted among the top digital marketing leaders.

Mr. Singh never fails to motivate his team. His passion for helping companies has made him assist businesses from different niches. Not just this, he is a member of the esteemed Forbes Agency Council and Expert Panel.

His Leadership Traits

  • In-Depth Digital Marketing Literacy

To make a brand stand out from the rest, one needs to grasp what it takes to excel in sales. This means one needs to know the entire concept of a sales funnel. While preparing for a digital marketing campaign, one will have to take charge of these funnels as the foundation of their promotional campaigns and marketing strategy. There are four essential parts of sales-funnel:


Outreach
: Plan a strategy to attract new customers

Conversion: Figure out ways to convince customers to do business with you.

Closing: Close the sales funnel efficiently.

Retention: Engage customers by establishing a good brand report.


A digital marketer needs to understand a buyer’s journey. It is only on the basis of in-depth digital marketing literacy; one will figure out robust ways to increase a company’s ROI. Knowledge is as necessary as experience. Mr. Mandeep’s knowledge allows him to communicate well with different clients who belong to different niches.

  • Effective Communication Skills

A leader must have clear and assertive communication skills. Communication is vital because that’s what allows a leader to get things done. But at the same time, a leader must also know how not to be overbearing and overpowering to the point that it affects their employees’ mental state and productivity. This is one thing that Mr. Mandeep Singh is always careful about. He, as a leader, understands the fundamentals of strategy; this includes creating procedures, processes and setting achievable goals. His priority is to keep his team motivated which helps clients of all kinds achieve their ROIs. A leader should never put all eggs in one basket. Mr. Mandeep Singh never fails to consider the technical elements of his team members.  

  • Flexibility and Adaptability

A company can face challenges, which can make the working scenario of the company complicated. However, it is upon the leader how he accepts those challenges, finds ways to tackle them strategically, and never let the changes impact the growth of a business. A true leader can adapt to new scenarios and is always flexible to adjust accordingly. Mr. Mandeep Singh faces challenges as they come and never feels dejected. Moreover, he never lets his team feel indifferent no matter how tough the situation is. In the initial days of the company formation, SEO Discovery faced many hurdles, but his determination has made SEO Discovery keep going and growing, and today this digital marketing agency has 400+ employees. 

  • A Risk-Taker and Bearer

If a company wants its digital marketing campaigns to succeed, the leader must be ready to take risks. Risks are part and parcel of digital marketing. Mr. Mandeep Singh says, “Risk is an important element of digital marketing. Some ways will work and some won’t, but we as a team need to keep finding the best ways to help a company grow.” A leader will have to take risks for themselves and the company. Take innovation as an example; without risks, there won’t be innovation. And a company’s growth depends a lot on the decisions taken by a leader.  

  • Impeccable Productive Strategies

If digital marketing is a vehicle, then a strategy is its steering wheel. To drive a successful organization, a leader must think about productive strategies to unite the team who will make impossible things possible. Therefore, it’s upon the leader to make a coherent marketing strategy for the company and discuss the digital marketing plan that will favor the client. Mr. Mandeep Singh never fails to guide his team and share the blueprint of a productive strategy keeping in mind the future of his company.

What Does His Company SEO Discovery do?

SEO Discovery is a leading digital marketing company that had its inception 12 years ago. The company helps businesses of all kinds to grow, have better engagement with their customers, reach out to the target audience efficiently, and yield better results. The company is backed by a team of tech-savvy marketing specialists who always go out of the box to connect companies with their customers.

SEO Discovery is embarked on a mission to become a global leader in digital marketing. The company specializes in search engine optimization, paid marketing, social media marketing, content writing, web development, digital marketing, web analytics, reputation management, and more. SEO Discovery assists companies of all kinds, shapes, and sizes. The team’s data-driven approach and go-getter attitude have made SEO Discovery the number one choice for clients worldwide.

Final Words

Every project, small or big, deserves equal attention and requires a true industry expert. Mr. Mandeep and his remarkable digital marketing experience is here to give the much-needed boost to your business. Your business has to be seen by your target audience to start generating revenues, and there’s no better way than digital marketing to make the unthinkable possible! Connect with SEO Discovery and skyrocket your brand and sales!

CEO Message

At SEO Discovery, each client is our top priority. We make sure each visit to us is satisfying and in line with your expectations. We seek your valuable feedback and suggestions. You can anytime forward your concern to [email protected] and get an assured response. We assure you of our best services always.

Strengths

Voice search Drive valuable traffic to your website with Voice Search Services.
Local Search Listing Get rank in your city and reputaion on google map
Long Form Content Produce significant results in terms of increased traffic with Long Form Content.
Snippets Get more traffic from search results and higher CTR with Rich Snippets.
Image Optimization Improve page load speed, SEO, and user experience with image optimization.
Speed Optimization Influence the conversion of your website with our Speed Optimization Services.
Business Video Get employees and clients excited with amazing business videos.
Mobile Friendliness Improve the compatibility of websites on mobile devices with mobile-friendly websites.

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