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What is a 404 Error Code and How to Deal With It

404 Error Code

Managing a website has become complex over time. There are several technicalities one must take care of to ensure the smooth functioning of the website and an unhindered visitor experience. 

The 404 error code is one such hindrance. It is a big turn down for a customer who visits your website and finds it. 

A 404 error code an severely damage your brand image and put a bad impression on your website visitors. Stats suggest that over 73.72% of people who encounter a 404 error leave the website and do not return. 

404 error stats

So, what exactly is a 404 error, and how can you get rid of it and get your website back to its original state? You will find answers to these questions in this article. 

 

What is a 404: Page Not Found error?

 

404 is a status code that informs website visitors of a specific technical difficulty which is the unavailability of the requested web page. A 404 error code is a part of the web’s HTTPS response code. 

 

It indicates that the server has failed to locate and access the requested web page. The scenarios when a 404: Page Not Found error occurs are as follows:

 

  • Misplaced page
  • Misplaced page directory
  • Moving the whole site
  • Failing to add 301 redirects
  • Mistyping a URL

 

Let us discuss these scenarios in detail:

404 infographic

A misplaced page or a broken website link:- 

 

The most common scenario for the non-occurrence of a 404 Page Not Found error is the altered location of the concerned web page.

 

For example, initially, you had the concerned web page in location A, and you linked it to several websites. Now, if you change the location of the web page to location B, people visiting through previous backlinks won’t be able to access it because the server is taking them to location A from where the page has been moved. 

 

It is essential to either alter the pathways from where your users are encountering the 404 error or establish the concerned web page in the correct location. However, if you face difficulties dealing with these technicalities, you can always partner with a technical SEO expert who understands them.

Misplaced page directory:- 

 

It might be the problem if more than one page on your website shows a 404 error code while navigating through specific pathways. 

 

It is when you change the location of a folder containing a specific set of web pages. You can relate it to a misplaced web page scenario. The only difference here is the displacement of a folder in place of a web page. 

 

A misplaced page directory is easy to discover. The solution for this is the same as the previous one. You must check the pathways of the links pointing to those pages or change their locations to eliminate consumer experience hindrances.

 

Moving the whole site:- 

 

It is an even bigger scale problem. It occurs when you have changed your host or shifted the website to a new location. 

 

In this case, your visitors are trying to access it in its original location, but the server does not find it there and shows a 404: Page Not Found error. All you need to do is to inform the server of its new location. You need to ensure that the server can track and locate your website in its new location.

 

However, it is a temporary issue. Your new host might already be trying to establish synergy with the server. It is good to wait a few minutes, If it does not resolve, contact your hosting provider. 

 

Not adding 301 redirects:- 

 

It is essential to add a 301 redirect after moving web pages from one web location to another. It informs the visitor as well as the browser about the relocation of a specific web page or a group of them.

 

A 404 error code may occur if you forgot to add a 301 redirect after moving your website pages. So if you want an old URL to redirect your visitors to your new location add a 301 redirect.

 

The only other kind of redirect is a 302 redirect. It also transfers visitors to your new location but fails to provide SEO value to your new web location.

 

Mistyping a URL:- 

 

It is the least possible scenario. In this case, the failure of typing the correct URL confuses the server, and it shows a 404 page. 

 

Before you get anxious and start calling your website manager, technical SEO expert, or hosting provider, It is better to double-check the accuracy of your URL. 

 

Seek complete solution with SEO Discovery:- 

 

As we discussed, there are several scenarios where a 404 error may occur and hinder your visitor’s access to your website. It can mean the loss of several valuable leads and the loss of business revenue. 

 

Dealing with the technical part of your website can be arduous. On the other hand, a small mistake can cause website downtime for hours. In other words, technical SEO is of utmost importance and should not be overlooked. It is always helpful to partner with an experienced web development service provider who understands the technical terms in and out.

 

At SEO Discovery, we are a team of experienced digital marketing  professionals excelling in various aspects of digital marketing. We provide high-quality website maintenance services to get your website alive and running 24 hours a day and 7 days a week. We manage website inventory and ensure your website’s adherence to modern technical standards.

Effective Ways of Brand Storytelling

effective ways of brand storytelling

Stories are as old as the human himself. It dates back to the age of cavemen when they used to draw paintings and inscriptions to convey their messages. With time it went through an evolution, and various streams of storytelling came into existence. 

The oral culture evolved to verbal, and language came into existence. Now, men can use their voice and a written form of language to convey their messages to the masses. It gave rise to new forms of storytelling, including newspapers, books, and later audio and video recordings.

One of the primary forms of storytelling is brand storytelling. Today, businesses use brand storytelling to convey their brand message and connect to their target audience. Creative storytelling is an effective tool for building brand image and increasing brand recognition

The web has diminished the gap between businesses and consumers. It gave rise to popular public platforms such as the search engine and social media platforms. Improvising the web is the current standard for brand storytelling. 

Here are some creative ways businesses can convey their brand message to their target audience. 

Textual storytelling:-

Text is one of the most popular mods of storytelling. It frames up a whole field of marketing known as content marketing. It is the practice of improvising text for higher search rankings. However, as people started competing for higher SERP rankings, the internet was flooded with content. People begin to produce longer forms of textual content to outrank their competitors. 

It initiated an urgent necessity for high-quality content. Smaller and more precise text phrases require minimum engagement on the user’s behalf. It must convey the message eloquently. It is an effective tool to deliver your brand message to your target audience and build lifelong relations. 

The decreased attention span of consumers gave rise to a new stream of content marketing known as Copywriting. It is a minimalist approach to textual storytelling. In this, brands showcase the features of the products or services through text to their target audience. It is among the popular tactics used by eCommerce businesses

Social Cubicle is one of those websites that has mastered the art of textual storytelling. Here is a portion of its about us page, where the author conveys the story on what was the motivation behind the initiation, and how it came into existence? They also stand out among their competitors by horizontalizing their website elements.

Textual storytelling

Brand voice:

No matter the platform, brand voice is among the essentials for quality storytelling. Think of it as the feeling with which an author narrates to his audience. Businesses utilize hours understanding their target audience preference and adjusting their brand voice accordingly. 

Data-driven brand storytelling:-

The data-driven approach adds elegance to textual storytelling. It leverages numbers, statistics, and analytics to gain consumer attention and increase loyalty. It enables them to showcase results to their brand audience. It is a data-driven approach to consumer satisfaction. 

Showing results is one of the best ways to advertise products or services. Consumers do not want to know product features. They need to know how a product can influence their day-to-day life. They are interested in what problem it can solve for them. Data is the proof of a product transforming lives and solving problems.

The data-driven approach frames a positive image of a business in the consumer’s mind. It tells them how much an organization values its consumers. Showing the personal side tells consumers that an organization takes pride in solving problems and not in generating sales. 

Look at the landing page of BlueHost, and how they used big bold numbers to drive consumers’ focus to the most essential information, the price of their services. They also lure consumers with others to specify the constituent elements and the quality of their services, including the number of templates, warranty period, and 24/7 customer support. 

Scrolling down the web page you can also see the price range of various services they provide and their respective data-driven perks.

bluehost example
data driven storytelling

Visual storytelling:-

As the saying goes, a picture says a thousand words. Visual storytelling emerged as an alternative to decreased consumer attention span on the internet. An image is far more engaging than textual content. Human brains can process them 60000 times faster than text. You may write a lot of text to explain the functioning of your product or post a couple of images of real-life prospects using it. 

There are different theories to how a viewer may interpret an image. However, this is certain that it will positively influence them. Marketing through visual content can bring variety and dynamism to your textual content. It makes an article more engaging and increases its readability. One of the most common examples of the combination of visuals and text for creative storytelling is the landing page of Make My Trip.

Visual storytelling

The way they utilize icons to facilitate visual explanation of the services they provide. They also added text to clarify doubts a visitor might have. On top of that, they utilized images to specify various tour services they provide. It is a complete setup for a tour and travel website.

MMT also improvised basic colors like blue and white to calm visitors’ minds. In this way, the consumer retention rate is automatically increased and they are more likely to convert to visitors.

Infographic storytelling:-

An infographic comprises text and illustrations. It can convey relevant information through visuals. It can enhance the essence of your content by storifying essential intent. It is a highly effective tactic for increasing consumer engagement and achieving your respective marketing goals. To help readers navigate the hierarchy, this Upwork infographic employs clear section titles and a modular style.

News outlets as storytelling:-

A news outlet is the best example of the combination of textual and visual storytelling. It is one of the most engaging pieces of content. 

Textual content governs the graphics and delivers a story. Brands utilize news websites and website blog sections to regularly update their target audience with their industry news. 

It is short and precise and does not contain direct promotion. The primary purpose of news outlets is to deliver information. Consumers feel valued and engage with this kind of content.

Animation storytelling:-

As storytelling evolved, people started using animation for creative storytelling. It is one of the best ways of conveying a message and engaging the target audience. A dedicated animation storytelling strategy helps you stand out among your competitors. You deliver the uniqueness and a great style implemented in an exciting narrative experience. It simplifies the information and helps consumers to relate to it.

Designers understand the target audience’s requirements and follow a specific style to ensure proper message delivery. It also maintains a sense of originality and increases brand recognition. In other words, animation has the power to create a specific brand image in the consumer’s mind. 

The combination of animation and textual content for storytelling is one of the best ways to convey a brand’s message. Check the best examples that leveraged animation storytelling to the fullest.

Conveying a problem and plotting its solution: 

There is a limit to what one can represent through illustration or text. However, when it comes to animation, there is no end to its creative usage. One can bring to reality everything that he can imagine. Graphics bring life to products and services and enable the personification of non-living things. 

Through animation, digital marketers can easily convey a problem and visualize how their product will solve it. Showing the usage of a product is among the essentials of the sales process.

Storytelling through videos:-

Videos are among the preferred content types on the internet. It receives the most engagement on the internet.

Anyone can produce textual or illustrative content. It is comparatively easier to create textual content than videos. However, there are a lot of technicalities that go into the creation of an informative video.

Video marketing states suggest that website visitors stay 100% longer on a web page with videos. They are also 80% more likely to buy a product after watching a video. Video ensures the ease of consumer interaction. The human mind is evolved to follow movement. Videos add dynamism and variety to the website content. 

However, there are several mistakes that marketers make while leveraging video marketing for their product advertisements. Let us discuss the basics of video marketing:

  • Plot:- Think of it as the script of your video. It is the story you want to convey. For example, the purpose of a video is product promotion. It must convey a problem and answer how a product will solve it.
  • Purpose:- What is the purpose of the video? Is it for increasing brand recognition, sales, or promotional purposes? Take time to define the purpose of the video before setting particulars for the video marketing process. 
  • Characters:- Who are the main characters of the video and how do they relate to a story? How are they going to make sense to your target audience?
  • Place:- What is the location for the video, and how does it help fulfill the purpose of the video? 
  • Audience:- Understanding target audience preferences is vital for quality storytelling. All major decisions are taken based on the target audience’s preferences. 
  • Distribution method:- How are you going to share your videos with the others? What are your primary distribution channels? 

These elements create a framework for an effective video storytelling platform. It is the easiest way to get everything right and yield an informative video. We at SEO Discovery leverage effective video SEO services to create high-quality story-driven videos. This video aimed to educate people regarding a phenomenon every writer goes through at some time in their career, writer’s block.

Audio Storytelling:-

Auditory storytelling is one of the oldest forms of storytelling. It boomed as a result of the advent of podcasts in 2005. People love to listen to podcasts. These are short, informative, and entertaining audio stories. Unlike a video, audio does not require attention and focus. It is like listening to songs. You can walk every plug and get hold of a lot of essential information. 

The podcasts are highly slick and eloquent. Itunes identified this trend and added podcasts to its digital music offerings. Now everyone with an iPod had a digital library of podcasts to download and listen to. It created a whole new market for content creators to connect with their target audience. It was a brilliant opportunity for businesses to educate their target audience about their business process and connect to them personally.  

One of the most popular and trendy examples of audio storytelling is (TRS) The Runveer Show. In this show, Ranveer hosts the intellectuals of various business industries such as technology, history, and wildlife. It has worked wonders in educating people on these topics and bringing attention to his digital marketing brand Monk Entertainment.

Storytelling through social media:-

Social media is among the most popular digital marketing platforms. It has the potential to instantly boost your brand awareness and help you achieve your business goals. It facilitates an instant connection between consumers and businesses. 

Social media is an open-source network. It provides similar growth opportunities to a business and an individual. It empowers users to create their own stories and share them. They can follow others and collaborate with other industry experts

However, there are several things you must keep in mind before choosing a social media platform for online storytelling. Each social media platform is different and best for specific business types. One must clearly define their business objectives before determining the right social media platform. 

For example, Facebook and Instagram promote leisure. These platforms are best for increasing  sales for certain businesses. It includes niches such as fashion, travel, and hotel businesses. It is the easiest way to tell their brand story and convey their business services to their target audience. 

Redbull India’s social media page is one of the best examples of social media storytelling. They have themed their social media page around activities that require energy. It is because Red Bull is an energy drink. It is one of the most popular marketing strategies as well. 

Storytelling through social media

Personalized experience:

Social media entails a personalized touch. It enables brands to showcase their internal operational activities to establish a personalized connection with their target audience. Being transparent about the manufacturing process increases consumer trust and catalyzes long-term relationships. 

Benefits of having a storytelling strategy in your marketing strategy:-

Increased consumer engagement:- 

Advertising is one of the most sophisticated ways of marketing your products. With advertisements, people like being tricked into clicking on the banner ads. 3 out of 4 people actively avoid advertising. It is one-way storytelling where brands talk about themselves but nothing about the consumers.

Storytelling enables businesses to personalize consumer interactions. People must feel like connecting with a person instead of a brand. It makes them feel involved. It lets them know how much a brand values its customers. 

Attract the right audience:-

The increasing competition and the rise of corporate culture have damaged more than just audience attention span. People do not trust brands that focus primarily on advertising anymore and do not regard any care and consideration for their target audience. 

A story contains more than your business products and services. It enables brands to articulate their values and their business mission. It allows their target audience to understand the kind of people they are connected to personally. It puts a deep influence on potential business prospects. It helps businesses connect to the people actively searching for the services an organization provides. 

Stand out from the competition:- 

There is enormous competition for the target audience’s attention on the internet. Everyone uses cheap marketing tactics to get their consumers to click on links referred to as spam. People miss a human touch in the marketing process. Having a dedicated storytelling strategy humanizes the brand and makes your business stand out from your competition. 

Businesses can convey how they come to be, grow, learn to do good work, and choose what they stand for. It enables their target audience to relate to and connect with their brand on a personal level. Better consumer experience is key to acquiring new customers and standing out among competitors. 

Conclusion:- 

Storytelling is one of the best ways to connect to the target audience and achieve business goals. It enables businesses to showcase their personal side and convey their brand values and their business mission to their target audience. Brand storytelling enables consumers to get to know the human side of an organization.

There are several ways businesses can be creative with their brand storytelling. It includes visual, animated, and video storytelling. Advertising has been there for a long time and makes consumers feel undervalued. Storytelling, on the other hand, is a different approach to customer acquisition. Through this businesses can put life to their brand and provide value to their target audience. Every business in 2022 must utilize brand storytelling as a part of its marketing strategy.

How Can a Digital Marketing Consultant Help Your Business Growth

Digital Marketing Consultant

No matter your business field, you can not overlook the essentiality of digital marketing for its growth. Marketing has the power to connect you with millions of potential business prospects and achieve your business goals. However, it is not as easy as it sounds.

There are several online marketing platforms, such as search engines, social media, mobile apps, etc. On top of that, there are several marketing tactics and digital marketing strategies. Overall, it is a complex process. Only through experience can one understand these complexities and set particulars for a digital marketing strategy.

Businesses often make the mistake of going with the flow, avoiding digital marketing consulting and the importance of a marketing framework for their business endeavors.

It is where a digital marketing consultant comes in. A digital marketing consultant has expertise in framing and executing a comprehensive digital marketing strategy.

Let us discuss different fields of digital marketing a consultant can help you with.

1. Search engine optimization:-

SEO

SEO is the process of optimizing your website for a higher SERP ranking. Many people confuse Search engine marketing for search engine optimization. However, they are different. Search engine marketing is the promotion of products and services. On the other hand, search engine optimization is the growth of a website for higher SERP rankings.

There are over 200 ranking factors for a website on search engine result pages. Search engine optimization is probably the most complex internet marketing model. One thing that works for one business might not work for another. It makes it essential for organizations to determine the most appropriate marketing strategy to achieve their business goals.

A digital marketing consultant has exceptional research skills. He carries out quick market research to understand the essential marketing tactics and frames a comprehensive marketing strategy to provide navigation to your SEO campaign. He also highlights the primary SEO mistakes businesses make at the beginning of the SEO campaign.

2. Social media marketing:-

Social media is one of the most popular internet marketing platforms. There are over 4 billion social media users. It is a tremendous opportunity for businesses to pitch their target audience and achieve their business goals.

Businesses will lack a way behind their competitors by not improvising social media marketing as a part of their marketing strategy. There are a handful of social media marketing platforms. This makes it difficult for businesses to determine the most suitable marketing platform for their business.

A digital marketing consultant helps businesses locate and connect to their social media audience. He improvises various analytics tools and conducts detailed marketing research to identify the most suitable marketing platforms.

benefits-of-social-media-marketing

Let us understand some of the popular social media marketing platforms in detail:

Facebook:-

Facebook has the broadest and most diverse user base among social media platforms. It is the first choice of many social media marketers. There are various options for connecting to a specific group of audiences and improvising different ad formats to meet individual interests. It enables businesses to narrow their audience based on their attributes and pitch their target audience. It is best for eCommerce businesses looking to increase their sales and brand awareness.

Instagram:-

Instagram is among the fastest-growing social media platforms. There are over 500 million daily active users of Instagram. The Reels initiative of Instagram has further increased consumer engagement. It is an opportunity for businesses looking to improvise video marketing to support their marketing endeavors. It is also one of the best platforms for increasing brand awareness and boosting your brand recognition.

Pinterest:-

Pinterest is one of the most popular social media platforms among bloggers. It works as a secondary traffic source for websites. There are over 450 million monthly active users on this platform. There are a handful of Pinterest marketing tactics you must improvise to reach out to your target audience and grow your brand awareness.

LinkedIn:-

LinkedIn is a place for your businesses to connect to skilled employees and grow an experienced workforce. It is a place for organizations and employees to connect. However, it is competitive to gain exposure to accomplished employees on LinkedIn. An effective content marketing strategy is required to pitch potential business prospects and achieve business goals.

It is difficult to determine the right tactics and platform to support your social media marketing campaign. A digital marketing consultant is familiar with all these complexities and can help you ascertain the most suitable social media tools and platforms.

3. Paid per click marketing:-

PPC marketing is a highly effective marketing methodology. It requires an advertiser to pay a specific price every time someone clicks on your ad. In other words, it is a strategy that allows you to buy visitors to your website. However, the target audience achieved through PPC marketing is highly relevant and more likely to convert to your business leads. There are multiple platforms and various ad formats you can use to advertise your products or services.

Many factors determine the best PPC strategy for your business. It includes your target audience preference, your marketing goal, budget, etc. A digital marketing consultant enables you to find all this information and support your marketing strategy.

4. Content marketing:-

content-marketing

Content marketing is creating content around specific keywords to answer customer queries. It aims at increasing SERP rankings to achieve higher organic traffic.

It begins by researching keywords. It is where most businesses lack and fail their content marketing campaign. A digital marketing consultant has the experience of working on such projects and understands the complications associated with the project.

He guides you through the process by creating a comprehensive content marketing strategy for your business. Not just that, he also helps you write quality content and establish your website dominance among competitors though content audit.

Integration of content marketing with search engine optimization:-

It is one of the most heated debates among marketers. What is more important for the growth of a business, SEO or content marketing? Well, to answer that question, both are indispensable. It is essential for SEO and content marketing to work together for the success of a marketing campaign.

Most people say content is king, create high-quality content, and achieve tons of organic traffic. It is no longer the case in the field of digital marketing. You need to drive awareness about your content, and SEO is the tool for that. It aims to increase your content visibility on the internet. It gives you an edge over your competitors.

A digital marketing consultant brings a fresh perspective to this subject. He understands the complications and the way to go about them. He carries out a competitive analysis to determine the marketing strategy your competitors are using to achieve their marketing goals. He then frames an integrated strategy to ensure the multi-dimensional growth of your business.

How to determine the most suitable digital marketing consultant for your business?

It is essential to find a skilled digital marketing consultant for your business. The success of your marketing strategy depends on his  expertise. Here are some factors you need to keep in mind while determining a digital marketing consultant for your business.

1. Determine the services you want:-

It is essential to set particulars on the services you want before looking for a digital marketing consultant. It gives you an insight into the attributes of a digital marketing consultant you want for your business.

An eCommerce business might require PPC management services. On the other hand, a beginner blog may require content marketing services. Different digital marketing consultants have expertise in various digital marketing services. You must look for a service provider based on your specific marketing requirements.

2. Check out their services:-

Start by creating a seed list of the potential service providers, then start analyzing their services. You need to assure the authenticity and expertise of a consultant before hiring him. Analyze their website and their content inventory. Do they maintain a blog? What is their content marketing strategy?

An expert service provider will always have an extensive knowledge base. Here are some of the things to look for in their content inventory:

  • Detailed marketing guides
  • Case studiesseo case study
  • E-books

Scrap through their content inventory, and read some of their blogs and case studies. Case studies demonstrate the data regarding the step-by-step implementation of a marketing strategy for a specific project. Try to comprehend the data and set particulars about a consultant’s suitability for your project.

If you are starting, you might require a handful of digital marketing services to ensure the multi-dimensional growth of your business. The consultant you opt for must provide a variety of digital marketing services. It includes:

  • Search engine optimization
  • Price per click
  • Content marketing
  • Social media marketing
  • Online reputation management

You do not know what you would require to achieve desired results beforehand. You must ensure versatility in a consultant’s service domain to avoid future inconvenience.

As you progress research, start short-listing your seed list until you determine a service provider most suitable to your business endeavors.

3. Analyze their prices:-

An essential factor when searching for a digital marketing consultant is their prices. One of the common mistakes businesses make is opting for cheap consulting. While you aim to hire affordable consulting to match your marketing budget, cheap services won’t deliver a return on investment.

Usually, digital marketing consultants do not publish their prices online. It makes the process of researching even more difficult. They often ask you to fill a form or drive you through cheap lead generation funnels. It can hinder your experience and take time to yield the price information.

However, if you find a consultant demonstrating their prices on their website, take it as a positive sign. It shows their confidence in their services.

4. Check their portfolio and reviews:-

What do their previous customers have to say about them? How satisfied are they with their services? Client reviews matter a lot to determine the quality of services a consultant provides.

Look for client testimonials on their website. Many digital marketing consulting firms publish their reviews online. It means tons of information for you to go through. You can start from the case studies to understand the type of projects they have worked on.

Focus specifically on their specialty. What field of digital marketing do they specialize in? Going through their case studies, try to determine a pattern. What kind of digital marketing projects do they usually work on? Do they specialize in SEO, PPC, OR SEM? Your requirements must match their specialty.

Another thing to keep in mind is the results obtained. Even if a consultant has provided a long record of what they did for a specific client, their results look ordinary. How good would their services be to your business? You must ensure exceptional results before opting for a digital marketing consultant.

Conclusion:-

The competition among businesses has grown over time. It creates an urgent necessity for organizations to strengthen their marketing strategy. It comes in handy to have an expert digital marketing consultant by your side.

While you begin your marketing efforts, numerous things can go wrong. You might not have clarity over what you need to do to achieve desired results. A digital marketing consultant is highly skilled in understanding the complications associated with a project and framing appropriate solutions.

No matter how experienced an individual is, he can never reach the level of a digital marketing consultant. They have experience in working on different projects and expertise to execute the strategy.

We at SEO Discovery, take business-client relationships very seriously. We work our way from requirement analysis to framing a comprehensive multi-channel strategy for our client. Hire SEO Discovery as your new digital marketing consultant and watch your businesses attain the heights of marketing.

How to Optimize Amazon Listings that Sell?

Optimize Amazon Listings

One of the first steps in achieving success on an online platform is identifying the appropriate product. If you want to push your company to the next level, you must ensure that people can discover your product and be persuaded to purchase it. That is easier said than done, as we have learned throughout the years.

Across Amazon’s marketplaces, there are millions of things available. There is a constant increase in this figure. Consequently, it is now more necessary than ever to build Amazon product listings that are distinctive and sell well to succeed. While most sellers understand the importance of having an optimal product listing, the reality is that implementation is a different thing altogether.

Thus, before deciding what the products you wish to list are, it is better to be aware of how to optimize your Amazon listings in 2022.

Important Points to Remember for Optimizing Amazon Listings

When it comes to their ranking system and how they rank things, Amazon has not divulged the specific arithmetic that goes into it. However, we have found a few critical characteristics that are quite important for search engine rankings. These considerations focus on two primary themes: the relevancy of the listing and the effectiveness of the salesperson. In contrast to Google or any other search engine, Amazon is the best marketplace. As a result, sales play important part in your product’s organic search ranking.

Thus, how do you ensure that your product listing fulfills Amazon’s requirements? Follow these steps.

1. Select the Relevant Keywords

When users search for things on Amazon, they use a super-powerful keyword tool developed by Amazon. It takes advantage of auto-complete to detect popular keywords as well as long-tail queries. In other words, Amazon informs you of the most common search phrases among its consumers. It may be used to quickly find keywords and phrases related to your listings.

Doing keyword research is the most effective method of identifying relevant terms. To find high-demand, low-competition keywords, you may use a various keyword research tool.

There are many tools available on the web that can help spy on your competitors’ listings, and you can use them to your advantage. Using the tool, you may learn about the keywords that your competitors are using – and you might even use some of those phrases in your listing!

2. Get Your Products Listed in The Right Category

Always remember to pick the most precisely defined product categories. When choosing from the preset fields, make an informed decision.

Customers who are looking for items are led to specific product categories. You will not be considered for the final cut if you are improperly classified.

category

3. Keep Your Stock Updated

One of the most important steps to optimize Amazon listings is to make sure that you keep yourself updated with the availability of the product stocks. Always have a large supply of inventory on hand and keep an eye on it frequently to ensure that you never run out of stock.

out of stock

4. Never Duplicate Product Pages

Product pages for multiple sizes and colors of the same item should not be created separately. Customers will benefit from a reduction in the number of search results and an easier time discovering items. To avoid misunderstanding and duplicate content concerns, Amazon indexes the text that describes every product in its catalog.

5. Make Use Of Bullet Points

Regardless of how obvious you believe the information, don’t miss this step. Your sales pitch may include up to five bullet points to persuade customers to make a purchasing decision quickly and effectively. Make your bullet points keyword-dense and informative by using descriptive language. Draw attention to the aspects that distinguish your items from the competition. The ability to describe the major qualities of items increases your chances of being selected by the customer for adding into their carts. Analyze the phrasing carefully to assist clients in making good purchasing selections.

bullet point description

6. Effective Product Titles

It is one of the most significant points to remember when it comes to including keywords in a product title. Always mention the name of the brand or the manufacturer. The more thorough your listings are, the higher your chances of being seen are. Fill in the blanks with as much pertinent information as you can. Customers’ ability to locate your items and get important information depends on your products’ names.

We advise you to follow this format whenever planning a product title: (Brand) + (Sub-Brand) + (Model Number) + (Size) + (Product Description) + (Defining Features)

product title

7. Customer Reviews and Testimonials

Positive customer reviews are the best way to convince consumers that a product is outstanding. Without reviews, you can’t sell on Amazon. Customers trust merchants with a lot of positive reviews. Address negative comments quickly. Encourage consumers to submit reviews often. Good feedback requests may enhance the quantity and quality of input.

Customer Reviews and Testimonials

8. Product Images of High Quality

Most important point to remember for all those who wonder how to optimize product listing on Amazon is to upload excellent quality product images. Dimensions for a product picture must be at least 1000 × 1000 pixels. The optimal number of photos is generally considered to be 5-6. Provide customers with a sense of the product, including its characteristics and benefits. Use background that are neutral in color.

The rule of thumb is that the picture should occupy 85 percent of the frame. If necessary, hire a professional photographer to capture your product in the best way possible.

Product Images of High Quality

9. Detailed Product Description

The product description is generally found after scrolling down the product listing. It does not negate the significance of the description. If consumers are scrolling down your listing, they probably want to purchase it. They just want more information or reviews before making a purchase. Incorporate all the important keywords and produce clear, informative content about the product.

Detailed Product Description

Undoubtedly, Amazon is a best marketplace in the world where you can sell products online and connect with a global community of buyers. As an Amazon seller, take care of all the above-mentioned steps to optimize your product listings on Amazon. If you take the right steps, you would surely be able to see better results with time.

Still confused about how to optimize amazon listing? Watch this video of our expert.

How Blockchain is Used in Digital Marketing

Blockchain in Digital Marketing

Over time digital marketing has become an indispensable part of a business process. It is unimaginable to achieve any business goal without using the internet.

It has simplified the process of interaction between businesses and consumers. People now can scrap the internet for a product or service and choose one that best suits their needs. 

However, besides the benefits that digital marketing has brought to humanity, there has always been a threat to security. There have been numerous cases of data breaches and hacking scandals in the past few years. It created an urgent need for a security system that ensures businesses and consumers for data safety. 

It is where blockchain comes into play. It succeeded at providing security that the digital world lacked. But, how is it beneficial for digital marketing? Before answering that question, let’s understand blockchain in detail.

What is blockchain?

A blockchain is a data structure that stores transactions and information in groups known as blocks. A block has a fixed storage capacity, when it is filled, the block is closed and linked to its predecessor block, forming a chain of blocks known as a blockchain.

The prime difference between an orthodox database and blockchain is how the data is structured. A database typically stores information into tables, whereas a blockchain structures its data into chunks strung together. 

As new data comes in, it is filled into a new block and chained to the previous block forming a series of blocks.

What is the use of blockchain in digital marketing?

The decentralized form of blockchain enables users to collectively retain control rather than putting one person or a group of persons in charge of it. 

Once a block stores the information, it becomes immune to external change. It helps digital marketers generate accurate leads and provide their customers with a better experience. It is why it has become one of the most rapidly growing technologies globally. 

Another way blockchain benefits digital marketing is by providing the next level of safety and transparency. 

Blockchain has enabled consumers to access some of the most vital information, such as the manufacturing location, the skill level of the laborers involved in the production, and the material used in manufacturing. It helps them assess the authenticity of the products and services.

Forecasts suggest that blockchain technology will experience rapid growth in terms of technology in the coming years. 

blockchain-statistics

Source- www.sotatek.com

Blockchain in digital marketing facilitates valuable customer interactions and long-term consumer relationships. Businesses can use blockchain to build trust in their consumer and increase brand awareness. Additionally, it provides the next level of security, so any possibility of data breach or cybercrime is obsolete.

How to implement blockchain in a business?

Blockchain as a service (BaaS)

The popularity of blockchain has driven a lot of tech giants towards blockchain as a service (BaaS). BaaS is when a third-party service provider installs and maintains blockchain for a business. It is an ecosystem managed and administered by cloud-based service providers.

BaaS has gained significant attraction after the success of bitcoin. It can resolve complex issues cost-effectively and straightforwardly. It is a good option for small to medium-scale businesses as it saves the extra cost of hiring developers and developing blockchain data structures on their own. 

Several hosting providers and tech giants now provide dedicated to integrated BaaS services. There are chances that your hosting provider most probably has an integrated plan in place for you. 

Blockchain platforms 

If you decide to build a blockchain-based application on your own, blockchain platforms will come in handy. They have built-in blockchain data models and frameworks, allowing developers to create and host applications on the blockchain.

However, it is essential to select the most suitable platform depending upon your requirements. Some blockchain platforms with the built-in framework are Ethereum, Hyperledger, R3, and Ripple. 

Several factors determine the most suitable blockchain platform for your business.

  • The development status of the platform
  • The type of blockchain required
  • The set of languages that the platform supports
  • The functionality of the platform
  • The popularity of the platform
  • The scale of solution required

Conclusion:-

One thing that makes digital marketing trends different from other elements of digital marketing is the dynamics. Digital marketing trends are ever-evolving and change overnight. Blockchain in digital marketing is another such trend. 

If you wait to implement it for your business, you will lag way behind your competitors. Blockchain in digital marketing is at its nascent stage. It is essential to improvise it as soon as possible and gain that extra edge over your competitors.

Why Digital Marketing Is Best for SaaS Companies?

Digital Marketing for SaaS Companies

In the IT industry, Saas is the fastest growing sector, professionals and entrepreneurs usually look for Saas-based solutions. In the earlier stages, when there was less competition, it was easy to sell SaaS products. However, with this increasing competition in the Saas sector, it has become difficult for Saas-based companies to make a distinguished image.  As per today’s scenario,  marketers are putting continuous efforts into optimising their marketing campaigns, landing pages, and doing all the possible things. Therefore, it is clear from this practice that marketing plays a vital role in any business.

The right marketing techniques can help companies gain a reputation, and that is why effective digital marketing is needed so that SaaS companies can get success online. How can a digital marketing company make a difference in the online image of Saas companies?

Here, the answer to this question has been explained via the below points. So keep on reading.

1. Framing and planning strategy

For every business, it is essential to generate leads that can turn into sales. In the case of software as a service business, there is an increasing need to attract customers and gain visibility.  So, it is pivotal to define strategies that can reduce customer churning and can push the software business. The first thing that digital marketing experts do is plan their moves to nurture the customers and convert them into potential users.  Digital marketing majorly focuses on Inbound leads which can benefit software-based companies.

2. Finding the target market

It is extremely essential to know which users to target or define an exact demographic for a product as a solution.  Defining the audience can help you appeal to those who are literally looking for software as a solution. If you own a Saas-Based company, it is essential to understand who will use your product in the market. It is where a digital marketing steps in to help you. The marketing experts can help you in making your product look more appealing than your competitors.

3. Increased Organic Search

Well, honestly, this is the most effective method, organic search can be the most effective way to attract customers and reach out to your prospects. It is much more affordable than spending an amount on paid ads. You can include content marketing and systematic keyword research to optimize your web pages. It is one of the best ways of driving tremendous traffic other than paid search, ads, email, or social media.

4. Choose the right platform.

It comes under the digital marketing strategies to choose the social media channels as per your target audience. The right marketing strategies focus on those channels where your audience is most active. If your focus is on the B2B market, then there are high chances of getting the customers on Linkedin. However, B2B is also for humans like you and me, so they must be spending a lot of time on Facebook and Instagram. The insights of the marketing analysis will help you to move in the right direction.

5. Optimizes the website for better conversion rate

What’s more essential for any business? Well, it is the conversion rate that can place your company at the top.  Thus, it is crucial to increase your conversion rate. Customers approach the businesses via online presence such as websites or social media pages. Having a website is the plus point, and your website must be fast and mobile-friendly. If your website contains client testimonials, it can also help in increasing conversions.

6. Content marketing

It comes under the content development strategies in digital marketing to hook the customers with engaging content. Writing effective and engaging content can help in attracting an immense client base.

7. Product representation

Software as a solution provider needs to build their business, and it is necessary to show your product to the audience. It makes your brand appear as a cutting edge among all the other competitors. Ensure your website represents how your solution can help the audience and how it can solve customer problems.

This is where a website design steps in and is necessary because only an eye-catchy website can attract visitors. The content on your website should hit the pain points of users, and it must showcase the product benefits. The goal is to show the competitive advantage of your software product.

8. Customer's buying journey.

Well, the most overlooked part is the buyer’s journey. Never overlook who is purchasing the product.  Analysing how quickly or late the customer decided of buying your product can help to put the potential customers efficiently into your sales funnel. Being a software-based company, can you figure out how to capture the interest of the target audience?  Well, if we guess the majority might not be knowing this. However, with digital marketing strategies, you can get the answer.

With digital marketing, you can strengthen your Business to Business approaches.

Anyways, the SaaS business is no doubt a great business providing solutions via software products. In today’s competitive market, customer retention and acquisition is a bigger challenge, and honestly, digital marketing in SaaS can help you via brainstorming. Marketing in the SaaS business can be challenging, but it is not something that cannot be done or is impossible. It is because the audience doesn’t expect to see the same product for the problem, as there must be a reason for them to switch from one product to another.

In short, the SaaS products should showcase how different they are from other products and their competitors. Performing extraordinary marketing efforts can result in something extraordinary. With time, SaaS solutions are changing constantly, and the changes are new features, new plug-ins, tools, etc. These updated features advance the functionality of the software, hence making it better for users. On the other hand, SaaS companies can utilise content marketing, SEO, and other strategies to showcase this and build brand credibility.

Every time the competition gets hard. In addition, the fascinating part is, only those stay who know how to market themselves efficiently in front of the target audience. Even though the product has a less lifetime, it still wins over its competitors because of the efficient portrayal of its services. You can educate your customers and target audience about your product via webinars. With this, you can sketch in front of them how your software product is different and can solve the problems.

There are several more ways via which digital marketing can help a SaaS-based business to grow. You just need to plan and implement the strategy or take help from SEO company or digital marketing agency.

Conclusion

Every day, in the IT sector, you will see a new competitor and standing out in such a noisy environment as a brand becomes daunting. So, it is foremost essential to do Saas marketing, to stand out from your competitors. At SEO Discovery, we have helped many Saas-based companies by developing their digital marketing strategies. If you are a Saas Professional or entrepreneur or an established company, we can help you to grow your business.

Get in touch with us, and we will be delighted to help you out.

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