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Get Found Locally With Our Contractor SEO Services

Looking to attract more customers and boost calls? Partner with SEO Discovery to boost your local search rankings, drive quality leads, and grow your business with our proven SEO strategies.

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Why SEO is Essential for Contractors

According to the reports, 46% of Google searches are local, and 72% of people who search for services online visit a business within 5 miles. So, if you want to stand out in your local competition, then SEO is a must.

Targeted Traffic

Effective local SEO for contractors targets the right audience. By using location-specific keywords like "roof repair in [city]" or "plumbing services near me," your website attracts leads that are most likely to convert. According to the reports, 61% of marketers say improving SEO and growing organic presence is their top priority—and for good reason. With SEO for general contractors, your business becomes easier to find for those searching for your services.

Local Search Optimization

Contractors can’t afford to overlook local SEO. Most of your audience searches on Google. So, optimizing for local keywords and using services like Google My Business, so your business can rank higher in local searches, is a smart move for your business. It makes it easier for clients in your area to find you. Thus, Local SEO for contractors brings more targeted leads and helps you dominate local markets.

Cost-Effective Marketing

Unlike traditional forms of advertising, SEO for contractors offers a long-term return on investment. While paid ads can offer quick results, SEO delivers consistent traffic without ongoing costs. Organic search results receive 5.66 times more clicks than paid ads, making contractor SEO services one of the most cost-effective marketing strategies available.

Build Trust and Credibility

A high ranking on Google signals to potential clients that your business is trustworthy and authoritative. 92% of searchers choose businesses on the first page of local search results. When you invest in contractor SEO agency services, your business appears as an industry leader, which increases trust and credibility in the eyes of potential clients.

Challenges Contractors Face Without SEO

Low Visibility

Without SEO for contractors, your website may not appear in search results, which means you will lose potential clients.

Missed Local Opportunities

Local SEO for contractors is paramount for ranking in local searches. Without it, they lose leads to nearby competitors.

Limited Lead Generation

Without SEO, your site attracts irrelevant traffic, resulting in fewer quality leads for your business.

Higher Advertising Costs

SEO offers long-term organic traffic, while paid ads require continuous spending. Not using SEO means your advertising costs will stay inflated.

Lack of Credibility

Businesses ranking higher in search results are seen as more trustworthy. Without SEO, you miss out on this credibility boost.

Falling Behind Competitors

Competitors using contractor SEO will outperform you in search rankings, leaving you behind in a competitive market.

Check Out Our Top-Ranked Contractor Keywords

We’ve worked with numerous contractors and gained valuable insights into their local audiences. By ranking these keywords for our clients, we’ve helped their businesses flourish. See the results below:

Keyword Avg. Monthly Searches Keyword Difficulty (KD)
Roofing contractors near me 368,000 Medium
Contractors near me 201,000 Medium
General contractors near me 201,000 Medium
Construction companies near me 135,000 Medium
Home builders near me 74,000 Medium
Deck contractors near me 60,500 Low
Custom home builders 60,500 Low
Fencing contractors near me 60,500 Medium
Concrete contractors 49,500 Low
Siding contractors near me 49,500 Medium

If we can rank these keywords successfully, we can do the same for you!
Take a step towards success today!

Boost your local ranking with our expert SEO for contractors!

Our Process for Contractor SEO Success

Initial Consultation and Business Analysis

We start by conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to gain a deeper understanding of your business's position in the market. This initial step helps create an SEO strategy that works best for your specific needs.

Whether you’re a roofer, plumber, or general contractor, we thoroughly explore your industry to identify key areas of opportunity for SEO for contractors. As part of this, we understand your business, goals, and target audience.

Keyword Research and Strategy

SEO discovery is a trusted SEO agency for roofing companies, or any other contractor business that starts with the right keywords. We conduct extensive keyword research to identify high-value terms that your target audience is searching for. This includes local keywords like “roofing company near me” or “best general contractors in [city]” to ensure you capture leads in your service area.

Comprehensive Website Audit

Next, we conduct a thorough SEO audit of your website. This includes evaluating your site’s structure, content, keyword usage, load times, and overall user experience. Our goal is to identify any technical issues and optimize your site for better performance, making it easier for search engines and visitors to navigate.

Technical Audit

In addition to the website audit, we perform a detailed technical audit of your site. This involves checking for any technical issues that may hinder your site's performance, such as broken links, crawl errors, duplicate content, or issues with mobile optimization. By fixing these problems, we ensure your site is fully optimized for both search engines and users.

On-Page Optimization

We optimize your website’s pages to make sure they rank well for relevant search terms. This includes updating your content, meta tags, headlines, and images. We also focus on creating high-quality content that speaks directly to your potential clients, answering their questions, and providing valuable information. SEO for construction businesses is all about making your site user-friendly and relevant.

Local SEO Optimization

For contractors, appearing in local search results is critical. We optimize your Google My Business profile, create local citations, and target location-based keywords to improve your local SEO. Whether you need SEO for roofers or any other type of contractor, we help you show up when people in your area are searching for your services.

Link Building and Off-Page SEO

Building quality backlinks from reputable sources is an essential part of SEO. We develop a link-building strategy that boosts your website’s authority and helps you rank higher in search results. Off-page SEO is key to establishing trust and credibility with search engines, which ultimately improves your visibility and reach.

Ongoing Monitoring and Adjustments

SEO is an ongoing process, and we’re committed to constant improvement. We monitor your website’s performance, track keyword rankings, and analyze user behavior to ensure our strategy is working. If needed, we make adjustments to keep your site performing at its best and ensure you stay ahead of the competition.

Regular Reporting and Communication

Transparency is important to us. We provide regular reports on your website’s performance, including keyword rankings, traffic trends, and lead generation. Additionally, we include detailed insights from Google Analytics and Google Search Console (Webmasters) to give you a complete picture of your site's performance. We keep you updated on our efforts and the results they’re delivering, so you always know how your SEO investment is paying off.

Why Are SEO Discovery The Best For You?

Customized SEO Plans:
We know every contractor business is different, which is why our SEO strategies for contractors are also different. We always focus on their specific needs. Whether you’re a roofer, plumber, or general contractor, we create an SEO strategy that aligns with your goals and helps you stand out in your local market. With a clear understanding of your niche, we focus on strategies that put your services in front of the right audience.

Local Focus for Greater Reach:
For contractors, local SEO is a game-changer. Our local SEO for contractors helps you rank higher in searches specific to your area, so you’re visible to clients looking for your services nearby. Whether you need SEO for roofing companies or other contractor services, we optimize your Google My Business, manage local listings, and focus on location-based keywords to drive more local traffic to your business.

Proven Success:
OWe have 22+ years of experience working with contractors, including SEO for roofers. Our track record speaks for itself, as we've helped many businesses increase visibility, attract more clients, and grow their online presence. Our approach, based on unique strategies, delivers consistent and measurable results.

A Full SEO Approach:
We don’t just focus on one part of SEO; we take a widespread approach. From on-page SEO, like keyword research and content creation, to off-page SEO, such as building high-quality backlinks and improving site speed, we ensure every part of your website is optimized. This helps you rank higher and provide a better experience for your visitors.

Ongoing Monitoring & Updates:
SEO isn’t a one-time fix. We monitor your site continuously, analyzing performance and adjusting strategies to keep you ahead of the competition. As search engines evolve, we stay on top of updates, ensuring your website always stays at the top of search results.

Dedicated Support:
We believe in clear communication and providing ongoing support throughout your SEO journey. Our team is always available to answer your questions, offer insights, and explain how we’re helping your business grow. We’re with you every step of the way, ensuring you see real results.

Quality Lead Generation:
Our ultimate goal is to help you generate high-quality leads. We focus on attracting the right type of visitors to your site—those who are ready to convert into clients. By optimizing your site for both search engines and user experience, we ensure your website not only gets traffic but also brings in potential customers who are actively looking for your services.

Your Customers Are Searching for You—Let’s Make Sure They Find You!

Frequently Asked Questions

Contractor SEO (Search Engine Optimization) refers to the process of optimizing a contractor's website to improve its visibility on search engines like Google. By using various techniques, contractor SEO helps businesses attract more online traffic, generate leads, and ultimately grow their business.

Effective SEO strategies can increase a contractor's website visibility, making it easier for potential clients to find them. With targeted keywords, local SEO, and optimized content, contractors can generate more qualified leads from people actively searching for their services.

To choose the right SEO agency for contractors, look for one with experience in your specific industry, a proven track record of success, and a clear understanding of SEO best practices. The agency should be transparent about its process and provide regular updates on the progress of its campaign.

The cost of contractor SEO can vary depending on the scope of the project, the competitiveness of the industry, and the level of service needed. On average, contractors can expect to pay anywhere from $500 to $5,000 per month. Some SEO agencies offer fixed-price packages, while others charge hourly rates or project-based fees. It’s essential to consider factors like keyword research, content creation, link-building efforts, and ongoing optimization when determining the price.

Key SEO metrics for contractors to track include organic traffic, keyword rankings, bounce rate, conversion rate, and the number of local citations. Monitoring these metrics will help you gauge the success of your SEO efforts and identify areas for improvement.

Paid ads can provide immediate results, but SEO offers sustainable, long-term benefits. Combining both can maximize your visibility and ROI.

While it’s possible to perform some basic SEO tasks, such as optimizing content and ensuring your website is mobile-friendly, SEO can be complex. It often requires specialized tools and expertise, especially if you’re trying to outpace competitors in a competitive market. Hiring a professional agency like SEO Discovery can save you time and produce better results.

Content that is valuable and relevant to your target audience is best for contractor SEO. This could include blog posts, how-to guides, service descriptions, videos, case studies, and FAQs that answer common client questions.

The choice between national and local SEO depends on your target audience. If you serve clients in specific geographic areas, local SEO is more relevant. National SEO targets a broader audience and can be useful if you operate throughout a larger region.