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Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent. Understanding the needsof the business is the starting point for any project.
USA based entrepreneur Rhiannon Marie contacted us regarding Social Media marketing for her Website. She has a Website with a vision of providing Unique Recipes & Travel Places. She wanted to create the social channels for organic traffic & reach. This Website was new and it Social Presence was not Optimized at all. We took this project as a challenge because we have to everything been supposed to be done from scratch.
Introduction: Rollaacademy (https://rollaacademy.com/) is an education based business. This business is totally based on selling Courses related to Designing, language, Programming Marketing, Management etc. in Dubai. The website owner contacted us regarding Low Leads in November 2018.
It’s an education based business with hundreds of products. Client’s main focus was to generate more leads. Therefore, our major challenges were:
Our PPC experts researched exact keywords and then decided to go with High traffic keywords initially as they had good average monthly searches and drove relevant traffic to website.
During the first week of our PPC process, we added all the targeted keywords that had high searches and modified the ad copies. Next phase was to optimize the search query reports to add negative keywords to stop irrelevant traffic to the website.
By doing all these changes, we noticed a significant increase in number of clicks and CTR in Google Ad words.
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C 210 A, 4th Floor, Industrial Area, Phase 8B, Mohali, Punjab, 160071
Barmedman Avenue, Gobbagombalin, NSW 2650, Australia
White Heather, St Mary’s Road, Springborne, Bournemouth, BH14QP, United Kingdom
Shelby Street, Suite 200, Ontario, CA 91764, USA
Robert Speck Parkway, Suite 750, Mississauga, ON L4Z 1H8, Canada
Twin Parks Rise, Papakura, 2110 Auckland, New Zealand