If you want to promote your franchise business online, it is compulsory that you apply digital marketing strategies effectively.
Create a well-designed website for your specific franchise. Implement all the search engine optimization techniques, such as on-page , off-page , and technical optimization strategies. Local SEO from off-page optimization would be a very effective strategy for your franchise business as well that help target people in your local area or city.
Regularly share valuable content and engaging posts on your social media handles to connect with your audience. Request them to post reviews about your products or services on their social media channels by tagging your franchise location and brand name.
You can even collaborate with influencers and bloggers from your niche to make your franchise location viral among their audience or mention your location in a blog explaining the benefits that may impact their lifestyle respectively.
Last but not least, email marketing and PPC ads would be other effective digital marketing strategies that may increase the traffic to your franchise website at the earliest.